Fronds with Advantages: A Newbie’s Information to Promoting Vegetation On-line

Houseplants have infiltrated every room in my house. The foliage hoarding started long before the pandemic, but I, like the legions of housebound plant parents everywhere, doubled down. Of the pandemic-borne hobbies, raising plants has it all: physical health benefits, mental health benefits, and a very low barrier to entry. In a time that felt stagnant, nurturing growth was the antidote.
Your green thumb could be worth more than you think. If you’ve ever thought of selling plants online, now is the time.
Unsurprisingly, searches for “buy plants online” surged in the middle of March 2020, just as retail businesses and greenhouses everywhere were shutting their doors against COVID’s first wave. Unspent going-out funds collided with our collective need for at-home joy.
More online plant stores sprung up from garages and garden sheds to answer the demand—a demand that doesn’t show signs of slowing. Your green thumb could be worth more than you think. If you’ve ever thought of selling plants online, now is the time. 


In this beginner’s guide, we’ll take you through the steps of starting your own plant selling business and consult experts to bring you tips on how to succeed. Learn everything from planting the seed to cultivating your brand to nurturing your customers.

Shortcuts 🌱

Meet the experts
Danuelle Doswell and Mignon Hemsley, Founders, Grounded

Grounded/Mignon Hemsley

Danuelle Doswell, a marketer and brand strategist, and Mignon Hemsley, a graphic designer, photographer, and DJ, met and bonded over their lifelong love of food. But it was another part of their similar upbringings that inspired their business, Grounded Plants. “My mom would always encourage me to keep a garden at the house,” says Mignon. “We would grow strawberries and tomatoes and peppers.” And Danuelle recalls the houses of all of her relatives being filled with plants.
When Danuelle saw a stat that 33% of millennials, like themselves, owned plants, the two paired up to serve that audience. Grounded now sells houseplants and accessories from their Washington, DC, headquarters to customers across the country, and offers services like “planterior design” to corporate clients.
Sonja Detrinidad, Founder, Partly Sunny Projects

Partly Sunny Projects

Sonja Detrinidad started dabbling in plants as a distraction from her stressful career in the mortgage industry. When she discovered her knack for sourcing greenery and inspiring audiences with her straight-shooting plant content, she quit her job. During the pandemic, her California-based plant business exploded. The bulk of Sonja’s sales and traffic come from TikTok, a platform she uses to share humorous and helpful plant advice to more than 350k followers.
Read more about how Sonja discovered the formula for succeeding at TikTok for business. 
How to sell plants online: getting started

Grounded/Mignon Hemsley

Yes, you can ship live plants in the mail! As someone who made her first plant order during the pandemic, I can attest to this fact. Three succulents, two cacti, and a string of dolphins arrived in a cardboard box, unharmed and ready to be repotted. Ready to propagate this trend and grow your own plant selling business? Let’s dig in.
Finding your niche
There are more ways to get into the plant selling business than simply shipping houseplants in the mail. How you decide to define your own offerings may depend on the climate where you live, your access to wholesale greenery or space to grow, and how much you’re willing to invest upfront.
Here are a few ideas to get you started selling plants online:

Houseplants. Will you specialize in succulents, cacti, or air plants, for example? What can you reliably grow or buy wholesale where you live?

Outdoor plants. Consider seasonality not just where you live but also where you sell to. Will you run a seasonal business or sell all year round?

Seeds and bulbs. West Coast Seeds doesn’t sell live plants but it does ship seeds, bulbs, and growing supplies across Canada.

Plant care products. Think soil, fertilizer, growing medium, and grow lights. These items can also be sold in tandem with live plants and work well with an upsell strategy.

Home decor. Decorative plant pots, trays, and hanging planters can be sold as a business on their own or sold alongside the plants that fill them.

Terrariums and kits. Sell a combination of live plants and supplies to build terrariums at home.

Plant-derived products. Grow your own plants and create products derived from them. The founders of Terre Bleu grow lavender on their farm and sell lavender-based soaps, sprays, and salves online.

Plant subscriptions. Both Grounded and Partly Sunny guarantee repeat business by offering recurring plant shipments through a subscription program.

Think outside the pot. Why not start a service-based business to supply plants for events and corporate clients? Or try “planterior design,” a term Grounded uses to describe its private client consultation service. Sonja started her business at first as a personal plant shopper doing one-on-one consultations and purchases based on customer requests. 

Should you grow your own plants or source them?


Growing your own plants to sell is possible if you have the right space and conditions to do so. If you’re starting small, you can grow plants in your own backyard garden or create a DIY greenhouse—but do consider space limitations if you plan to scale. Growing your own plants on a larger scale will require a lot more space and specialized plant know-how. There are plenty of free online resources to teach you the production side of the business.
For the purposes of this guide, we will focus on the business of selling plants online by working with a wholesaler, greenhouse, or nursery. Note that you will still require sunny space to store and care for the plants on their brief stop between their origin and final destination, but this method is much easier for new plant entrepreneurs.
When I asked Sonja if she’d ever consider scaling her business to grow her own, she reminded me that in California, she didn’t need to. “I have growers that have been growing certain varieties of plants for 40 years,” she says. “When I’ve got this guy, literally three blocks away from me, I could just buy his product.”
Sourcing plants


Many local greenhouses, nurseries, and plant suppliers offer a wholesale program. Look for details on their website or inquire directly. There are generally a few requirements to become a registered reseller, including purchase minimums.
Tips on working with nurseries, greenhouses, and plant wholesalers:

Form a relationship with the supplier. Repeated business and a positive business relationship could help you get the best stock or advance notice on supply.

Shop around. Some suppliers may have lower minimums than others—perfect if you’re starting small. 

Opt for local suppliers, if possible. Pick up wholesale orders if you can to minimize cost and reduce the amount of stress on the plants.

Understand seasonality. Which plants will be in stock at which times of year? This will help you plan campaigns and inventory.

Don’t put all of your seeds in one basket. Source multiple suppliers if you can to ensure that if one is out of a popular item, another may have it in stock. Some suppliers or growers may also only operate seasonally. Sonja frequents several greenhouses in her area and even scours local buy-and-sell groups for rare finds.

Develop a pricing strategy that accounts for fluctuating wholesale costs by season.

Try online wholesalers. If you live in an area that doesn’t have a reliable source for wholesale plants, look for online suppliers like Gro ‘n Sell.

Dropship. Short on space? Some, like House Plant Wholesale, will even dropship! Currently, Grounded works with several greenhouses that ship to them before they ship to customers. “I think, eventually, we’ll cut ourselves out as the middleman and ship directly from the greenhouse,” says Danuelle. “That’s definitely a long-term goal.”

Cultivating your plant brand

Grounded/Mignon Hemsley

Don’t skip this step. Differentiating your business from another website selling plants relies heavily on brand. And we’re not talking about your logo—that’s branding. For plant selling businesses, your brand should achieve the following:

Take a stand. What are you about? Decide what you will and will not sell and establish quality standards. Create a cohesive set of brand guidelines that you will use to make decisions across the business and help maintain consistency, even as you scale. Grounded’s brand is rooted in the power of plants to bring peace and mindfulness to daily life—a mission clearly captured on the site’s About page and throughout its branding and marketing copy. The founders also want to expand on their plant education focus to launch a sister non-profit to invest in community gardens and gardening education for youth.

Establish trust. You are shipping live plants—your messaging should reflect that you are knowledgeable and have high care for your shipping process and after-purchase customer support. Using education as part of your brand and content strategy will foster trust. Sonja provides consistent content like plant care tips to build trust with an audience before converting them to customers.

Help you stand apart. What makes you unique? Tell your brand story on an About page, on social, and even on packaging. Outline your values, share information about any charitable partnerships, and let customers peek behind the curtain. “People buy from people they like,” says Sonja.

Now, you can use your clear vision for your brand to help you develop branding assets and a visual identity for your business.
🌵 Grow your knowledge: 

Pricing plants to sell online
You can follow standard pricing models for pricing most goods for online sale. To find a retail price for your plants or plant accessories:

Add up your variable costs per product (cost of goods sold, packaging, shipping, etc.).
Add a profit margin (consider the overall market).
Don’t forget about fixed costs (overhead expenses, like rent).

Even if we’re paying a little more wholesale than usual, we’ll still keep it at that price point just to remain consistent.
Mignon Hemsley, Grounded

There are a few other factors to consider when pricing plants: 
Seasonality can affect pricing. For example, if you choose to sell a specific plant in a set number of sizes because you have a reliable supply chain, factor in fluctuations to the wholesale cost of the plants (nurseries may adjust prices seasonally). If you want to be consistent with pricing on your site, consider the highest possible cost when calculating retail price. “Say if we sell a golden pothos for $20, we’ll keep it at $20 across the board,” says Mignon. “Even if we’re paying a little more wholesale than usual, we’ll still keep it at that price point just to remain consistent.”
Market price is important to keep in mind. While your brand may be very different from another brand, a snake plant is still a snake plant, and you should price within an acceptable range based on the market. 
Who is your customer and what do they expect to pay? “We strategically put our price points at a place that is affordable and accessible to most people,” says Mignon. “We want everyone to be able to experience having plants and being able to take care of something.”
Consider labor when calculating your fixed costs. Even if you’re not paying staff to help grow and care for plants, your effort should factor into the overall cost. 
🌵 Grow your knowledge: 

Inventory and plant care


While I fancy myself quite the green thumb *gazes with motherly pride over a brood of tomatoes,* there simply aren’t enough hours in the day to cover water and sunlight needs for every species of plant. Once you decide what you will sell, research each variety to understand its specific needs. 
Generally, you will need enough climate-controlled space to adequately care for your plant inventory before it ships to your customers. Sonja, who has had to hire staff to manage the volume of orders pouring in, still uses her home’s garage as her headquarters, but has recently announced a move to a dedicated greenhouse space. 
For plant businesses, managing your inventory tightly is critical. Developing a relationship with reliable suppliers will help you plan ahead. You should also ask yourself:

Will your offerings change seasonally based on greenhouse supply? 
Will you run pre-sales for upcoming varieties? 
Should you build in a buffer in case some of your inventory is damaged or dies? 
If you go away for several days, what is your plan for plant care? Automated irrigation systems and timed grow lights can bridge the gap if you don’t yet have staff coverage.

As you are running a business that may have items going in and out of stock seasonally, create a system for yourself that helps you identify and manage inventory within your Shopify store. A consistent naming/numbering convention along with grouping plants into standard sizes can help you keep inventory organized. For example, if you are selling a variety of houseplants, you may want to establish a SKU system as follows: three letters representing the category, three letters representing the plant type, and two letters representing the size. 
Example: SUC-ALO-SM could represent a small aloe plant in the succulent family. Define what “small,” “medium,” and “large” mean to you for the purposes of pricing and inventory, as plants will come in a range, usually measured in inches by pot/plant diameter.
Photography for online plant businesses


For any business selling physical products, it’s important to invest time and care into photography. You can either hire a professional or DIY your photography needs. Either way, follow the basic principles of product photography that exist across all product categories.

The last thing you want to do is use filters, because it’s not the reality. It leads people down the road of having unmet expectations of what their gardens should look like.
Sonja Detrinidad, Partly Sunny Projects

Photography tips for online plant brands:

Your product page should feature a variety of shots to help your customer see the product from all angles.
Include close-up detail shots that illustrate texture.
Show your product in a scene (also called a lifestyle shot) that provides inspiration to your customer for styling or placing the item in their own space. These are also great photos to use on your homepage as well as on social media.
Consider getting your products shot in 3D so customers can use AR technology to place the item in a room.
Your smartphone is perfectly capable of capturing great behind-the-scenes shots, plant care tutorial videos, and other images for use on social media.
For greenery, you’ll want to shoot it in the most natural light possible so your customers have realistic expectations for the plants you’re selling. “The last thing you want to do is use filters, because it’s not the reality,” says Sonja. “It leads people down the road of having unmet expectations of what their gardens should look like.”


🌵 Grow your knowledge: 

Start selling plants online: build your online store
The best way to sell plants online is through your own website. Sonja started her business by taking orders through a WhatsApp group chat and invoicing each customer. When too much of her time was spent making invoices, she opened a Shopify store. The switch allowed her to spend less time with paperwork and more time building her brand.

Start selling plants online and try Shopify free for 14 days

Shopify themes for plant sellers
Shopify is designed to make starting a business simple, even if you have no coding or design skills. Use one of the preset themes in the Shopify Theme Store, then customize with your own branding, fonts, colors, and unique layout. 
These themes are our top picks for plant stores:

Cascade Theme ($$): great for plant sellers who have a strong brand story.

Artisan Theme ($$): a theme that lets you sell both products (like plants) and services (like plant styling).

Editions Theme ($): a simple theme with lots of white space that lets your brand shine.

Narrative Theme (free): puts big lifestyle images first and supports small catalogs (say, you only sell air plants).

Shopify Cascade Theme
As you grow, you can continue to customize your online store. Shopify Experts are trusted professionals who can help you improve the design and function of your store if you’re much better with plants than computers.
Shopify apps for selling plants online
Layering apps onto your Shopify store increases functionality and allows you to customize your site to your—and your customers’—individual needs. Browse the Shopify App Store for apps that plug in to your site and make it easier for you to sell plants online.
A few highlights:

Offset is an app by Shopify that neutralizes your shipping emissions. With each order, you are investing in sustainability initiatives to counteract your impact on the planet.

Route offers additional protection and tracking for your packages—especially important when shipping live plants.

SmartTabs adds product page tabs so you can nest important care instructions in each product page without crowding the selling features or overwhelming your customers.

Product pages for plants
Your product pages should include standard information like plant species, description, and size, along with clear product photos. Consider also using this space for education. You’ll want to ensure that your customers are equipped to care for their new plants indefinitely. After-care customer service is important—and we’ll cover that later—but you can minimize the burden on your customer service team (or you, if you’re a team of one) if you provide helpful care instructions upfront.
The product page is a perfect place to include plant education. Use tabs to keep the page uncluttered or link out to the resource elsewhere on your site.
The product page is a perfect place to include plant education. Use tabs to keep the page uncluttered or link out to the resource elsewhere on your site. West Coast Seeds packs each product page with useful info like hardiness zone, difficulty level, ideal pH for growing conditions, and detailed planting instructions.
As you sort products into collections, you can organize by species, size, or, like Grounded, helpful categories such as “pet friendly” and “beginner friendly.”
🌵 Grow your knowledge: 

Alternate sales channels


Consider gaining more exposure for your brand and accessing new audiences by selling plants through online marketplaces or finding local retail opportunities. Beyond opening your own brick-and-mortar store, there are many affordable ways to add in-person selling to your mix:

Open a booth at a weekend farmers or arts market.
Run a pop-up event. 

Partner with an established retail business to sell plants from their space. They benefit from the decor upgrade and take a commission for each sale.
If you grow your own plants or work from a dedicated facility, offer limited hours for customers to browse your inventory in person, say through a monthly event. 

Marketing and social media for plant brands

Grounded/Mignon Hemsley

Good news: with the rise in searches for plant content online, there are opportunities to grow your audience with the right mix of search optimization, social media, and content marketing paired with a unique and cohesive brand.
Content and social marketing
If you’re starting out with a limited budget, grow your social audience and email list organically with consistent posting and incentives for those who sign up. You can add value through social media or a blog by establishing yourself as an expert, sharing free advice about plant care. Invest time in a content marketing strategy and learn how to optimize content to rank. Content that lives on your site can help drive organic traffic that you can convert into sales. 


Sonja has positioned herself as a subject matter expert on TikTok and has found that she doesn’t need to lay on a heavy sales pitch. “Make yourself valuable on the platform as a source of information, then do a little sidestep like, ‘Oh, by the way, here’s the link to my website,’” she says. “And they’re going to trust what you’re putting out there because they’re seeing results from the things that you’ve advised them to do.”
Getting press
As Grounded was gearing up for the big launch in 2020, it struggled to get initial traction on social and with its newsletter. “Danuelle made her dad an Instagram so he could be our hundredth follower,” says Mignon. Then Danuelle wrote a press release and shopped it around to local DC publications. One picked it up and their follower account surged to 8,000, and 700 people signed up for their newsletter.
The press release caught attention because it highlighted the brand’s subscription program—a feature that was different from other businesses in the area—and tapped into the need for joy in a world entering a long pandemic lockdown.
Take it from me—buying one plant is the gateway to a house full of them. While you absolutely want to attract new customers to your site, don’t forget about your existing customers. These are easier sales to make because they already trust you, you’re top of mind the next time they’re looking for plants, and you have direct access to them via email, mail, and/or social.

Subscription boxes are an easy way to guarantee future purchases and continued engagement with your loyal customers.
Consider loyalty programs that give your customers even more incentive to come back: points programs, referral rewards, and exclusive discounts or promotions for those already on your subscriber list.
Grounded recently ran an experience survey to gain valuable feedback from their loyal customers. The partners use data to drive decisions around marketing and other aspects of the business.
Subscription boxes are an easy way to guarantee future purchases and continued engagement with your loyal customers.
🌵 Grow your knowledge: 

Shipping and packing plants


“Imagine that your package is going to be in a rugby match until it gets to its destination,” says Sonja. “You have to do everything you need to do in order to protect it.” Packing your plants for shipment is extremely important to ensure their survival—and customer happiness. “The plant community will tear you apart if your packaging is not up to par,” she says.

Imagine that your package is going to be in a rugby match until it gets to its destination.
Sonja Detrinidad, Partly Sunny Projects

There are many factors to consider depending on shipping location and method, climate, and hardiness of the plant. Here are a few things to keep in mind as you determine your packing and shipping processes:

Shipping soil and organic matter. There are laws that govern how soil and organic matter can travel over international borders. For example, Canada allows imports of soil from the US if accompanied by the correct certificate/documentation but will not allow imports from other countries.

Shipping to—or from—areas with extreme climate. If your plants will be subject to below freezing temperatures in transit, consider adding heat packs to the packaging and/or only shipping express methods to ensure plants aren’t exposed to cold for too long.

Cutting down on shipping costs. Soil can add a lot of weight to a final package. Some plants can be shipped without the soil (bare root), then planted in soil by the customer.

Ensuring plant survival. Minimize messy soil spillage by wrapping a cardboard collar or wood excelsior around the base of plants. This will also provide some stability to the plant. Ensure the plant has adequate water for the trip and wrap the entire plant and pot in bubble wrap or something similar. Nest wrapped plants in a box with plenty of packing material (newsprint paper or biodegradable packing peanuts).

Choosing a carrier. Work with carriers that deliver seven days a week to avoid weekend interruptions, and consider offering only express methods for locations beyond your local area.

“This is kind of embarrassing, but at the beginning, we did not have packaging for the dirt specifically,” says Danuelle. “I remember hearing the dirt sliding around inside of the boxes when USPS came to pick them up. I would pray over each packet like, ‘This is in God’s hands now.’”

I remember hearing the dirt sliding around inside of the boxes when USPS came to pick them up. I would pray over each packet like, ‘This is in God’s hands now.’
Danuelle Doswell, Grounded

Grounded’s founders learned from their early mistakes and now secure the soil as well as the pot and plant so customers don’t open a box full of loose dirt. “That can be overwhelming, especially if you’re a new plant parent.”
🌵 Grow your knowledge: 

Customer care for plant brands

Grounded/Mignon Hemsley

Like plants that need adequate sun, water, and nutrients to thrive, your customers require care before and especially after their purchases. As we discussed in our content marketing section, customer education is a huge opportunity for plant-selling businesses to gain exposure and establish trust.

People can sign up for free Zoom office hours. It’s easier for us to assess the issue with the plant through video and help bring it back to health.
Mignon Hemsley, Grounded

But beyond marketing benefits, education ensures that your customers are equipped to enjoy their plants for a long time—and even become repeat purchasers.
Customer service tips for plant brands:

Explicitly communicate your refund policy and guarantee. Give customers peace of mind in ordering from you by letting them know you stand by your plants arriving safe.
Include clear plant care instructions in order confirmation emails, in the shipping box, on packaging, and/or in a reference guide or blog on your site.
Pack your FAQ page with common plant care concerns and troubleshooting tips.
Make yourself available: be sure customers know when and how to contact you with plant concerns. As you scale, hire or outsource customer care to knowledgeable people.

“We have a plant specialist who speaks with our customers whenever they have an issue with their plants,” says Danuelle. Grounded mitigates customer disappointment by investing heavily in education and customer support. “People can sign up for free Zoom office hours,” says Mignon. “It’s easier for us to assess the issue with the plant through video and help bring it back to health”
🌵 Grow your knowledge: 

Propagating success
For those looking for a more hands-on business to nurture, selling plants is a rewarding one. Studies show that plants reduce stress and increase productivity, counteracting the hectic pace of being a new business owner. And, with interest in plants blooming since the pandemic, the time is now to harvest that dream! 

Selling plants online FAQ

Is selling plants a good business idea?

Although selling plants requires more specialized knowledge (plant care), and has specific needs for space and shipping, it is a great business idea in 2021. Interest in plants trended through the pandemic and shows no signs of stopping.

What are the best plants to sell online?

With the right care in packing and shipping, many varieties of plants can be sold online. If you’re new to selling plants, try succulents. Many varieties are hardy and compact, making them easy to package, and most don’t require much water to survive the trip. Succulents come in many varieties, are common houseplants (therefore easy to source), and most are uncomplicated to care for.

Is it legal to sell plants online?

Yes, it is legal to sell plants online in most places. That said, there are laws that vary from country to country regarding the import and export of soils and organic matter. Look into the regulations where you sell and in all of the territories that you plan to sell.

Do I need a license to sell plants online?

This may vary from country to country or even state to state, but in some places you may be required to obtain a business license or a specialized permit for selling plants. California, for example, requires different permits for selling “nursery stock” and selling seeds.

What plants can be sold from home?

If you live in a home that has the ideal conditions for caring for a large inventory of plants, you can pretty much sell any plant from home. Consider space, water, and sunlight needs as well as each plant type’s vulnerability (i.e., will it survive shipping?).

Can you make money from selling plants online?

You can absolutely make money selling plants online. This guide has everything you need to get started building a profitable business. Remember that many businesses take a while to earn a profit, often investing back into the business to buy inventory or run paid ads. Temper your expectations at the start and keep a close eye on your finances. You may need to adjust your pricing strategy or rein in expenses—this is all part of growing a new business.

Feature illustration by Leonard Peng

CommerceHQ VS Shopify: which the dropshipper’s ally?

CommerceHQ VS Shopify: which is the dropshipper’s best friend?Dropshipping is becoming ever more popular as internet access improves and shipping times reduce, thanks to better connections between countries. In addition to this, more and more people have grown confident about buying online during the Covid-19 pandemic. Reports show that the global dropshipping market is worth $ 102.2 billion with a Compound Annual Growth Rate (CAGR) of 28.8% from 2019 to 2025. It follows that more and more platforms and services to dropshippers are also springing up to help you sell products, ship them and promote them. Being able to navigate this crowded marketplace can make the difference between whether your store sinks or swims to success.With a little help from your friendsOne of the most important choices you’re going to be making is the platform for your store so here at Yakkyofy we’ve put together the pros and cons for two of the most popular platform options for dropshippers: Shopify and CommerceHQ.So, whether you’re a dropshipping veteran looking for a change, or an overwhelmed newbie, we’ve got your back.Read on to find out which suits your unique needs!Dropship-friendlinessIn our review of CommerceHQ VS Shopify we want to start from the basics: how easy is it for a dropshipper to use each platform?Because of its intuitive interface, Shopify is an easy platform for beginners starting out on their dropshipping adventure. There is also a large library of apps and services that you can choose to add, if your business needs change over time.You should note though, that a number of platforms, including Shopify, are penalizing dropshippers and banning their legit stores.CommerceHQ, on the other hand, was developed by ecommerce retailers for ecommerce retailers. Jon Mac, now a multimillion-dollar eCommerce marketer, was once a humble online retailer just like you!He saw the limitations of the existing platforms and got together with his partner, Vlad, to develop a new platform that could really boost ecommerce stores. That’s how CommerceHQ began!Because it was designed to help you sell more, CommerceHQ includes a whole lot of useful money-making tools like its abandoned shopping cart feature, or an accordion-style checkout to boost conversions.CommerceHQ VS Shopify: which is the cheapest Starting a business means you’re going to be cash-strapped and Shopify’s $29/month starting fee seems a little more approachable than CommerceHQ’s $99/month.But are you sure Shopify will work out to be the cheapest in the end?Unlike Shopify, CommerceHQ provides an important service by not charging their own commission on customer transactions. This means that you can increase your margin. Shopify, instead, takes a small commission on each transaction.So for example:You receive 10,000 orders worth $5 = $ 50,000Shopify charges 2% commission on each transaction for a total of $ 1,000Leaving you with $ 49,000 CommerceHQ applies no commission fee so you make: $ 50,000Create a stunning siteIf you can’t wait to get started selling, you probably don’t want to spend hours building your store. And you’re lucky: both Shopify and CommerceHQ are pretty user-friendly when it comes to store building.With Shopify you get a huge range of mobile-friendly free or paid-for themes to choose from. These can all be customized to your brand.CommerceHQ also offers you a themes-store with free and premium options that can be personalized with drag-and-drop, but these are fewer than with Shopify.On the other hand, if you have the skills, you can create your own theme and customize it completely with more freedom than Shopify. Services on CommerceHQ Vs ShopifyCommerceHQ provides various apps and services for your store as part of its monthly bundle fee. Although you don’t have to pay extra for them, they are fairly limited in number.Shopify, on the other hand, has a huge range of apps and services that can be added on to your store, either free of charge or at a premium.Support for dropshippersShopify is a great option if you think you’re going to need a lot of support. They provide 24/7 live chat, a phone number and instant support to get your problems sorted fast.CommerceHQ is still on a ticket system meaning that you may have to wait a while for problem resolution.One dropshipping partner for all your needsWhen it comes to CommerceHQ Vs Shopify both are great for dropshippers, but you need to take stock of your needs carefully to make sure you select the right one for you.Whichever platform you choose you will still need to find a supplier to help you source products and ship them to your customers.On Shopify you can choose from various suppliers while CommerceHQ has a smaller selection, but -you’re in luck!- Yakkyofy works with both!Yakkyofy is your end-to-end partner for all your dropshipping store automation from sourcing suppliers right through to delivery to the customer’s front door. With Yakkyofy you can easily find suppliers for products using Image Recognition Technology: just send us an image of a product and we will provide you with a full quote within seconds.Unlike most Chinese marketplaces, Yakkyofy’s quote will be at B2B prices to help you grow your margins and your business. Add to this that we quality check products before they are sent to your customers, and your business is set for success!Finally, our automation software also helps you cut out manual tasks such as order processing or monitoring stock levels and provides you the fastest, most reliable shipping direct to the customer. We even support you if you decide to buy a small amount of stock providing discounts on MOQs and free storage in our Shenzhen warehouse and also to ship private label products and packaging.Register for our free software today and start working smarter, wherever you are and from whatever platform you choose. SIGN UP ON YAKKYOFY now! June 30, 2021by I. De Virgiliis

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Customers can now connect to brands through countless offline and pretty online touchpoints even as never before. Moreover, buyers tend to use countless means simultaneously yet switch between them. This approach poses the need to offer a consistent and soft shopping experience while in the customer journey which one is becoming more and more challenging […]

In extra of a Mission to Mature Satisfaction All Yr Lengthy

Rachel Smith learned the importance of sharing at an early age.Growing up in a family of seven on a tight budget, Rachel and her siblings shared pretty much everything – especially socks. “Socks were a hot commodity in our home,” Rachel said. “It didn’t matter if they had holes or didn’t match. In the Smith house, if you found a good pair of socks you held onto them.”As a child of Deaf parents, Rachel often acted as an interpreter for her mom and dad – bridging the gap between them and the hearing world. “We were literally their voice,” Rachel explained.  Rachel Smith signs with her parents Linda and Dennis Smith.As a family, that meant she and her siblings had different experiences than their classmates, but her parents always taught them to be humble, help each other and others. As a result of that experience, Rachel knew she wanted to make a difference in life, so after college, she became a special education teacher at her high school, while waiting tables for extra cash. At the time her brother, Ivan, was running a sock company and selling on eBay. Rachel asked to join him to help bolster her teaching salary. After about two years of nudging him, Ivan finally said, “Rachel, leave me alone and start your own sock company,” Rachel said. He also gave her some invaluable advice – start by selling on eBay. Which is exactly what she did. “My brother challenged me and I was like, okay, I’m going to do this!” Rachel said. Now, 11 years later, Rachel is the proud owner of Pride Socks, which she runs full time. Her mission is to empower people to realize their self-worth, to be proud of who they are and to accomplish their dreams. Starting in 2010 with just three types of sock designs, today Rachel and her team also sell hats, T-shirts, tank tops and collaborate with artists and nonprofits to help the LGBTQ+ community. “We want to help people recognize and acknowledge their accomplishments,” she said. “Pride means taking ownership and being proud of who you are. Using that inner power to live your best life so you become a catalyst for creating a positive impact on yourself and the community.”She points to a specific moment in her high school years that would eventually inspire the name of her business.When she was 14, Rachel began running cross country at her high school. But without formal training, guidance or any real understanding of how to compete, she quickly grew frustrated.“The gun went off, and I had no idea what to do,” Rachel recalled. “I was angry. I didn’t understand the running strategy.”After her first race, Rachel was feeling particularly discouraged and her coach noticed. The next Saturday, as Rachel boarded the bus with her teammates, her coach handed her a note that read “I am proud of you.” And that changed everything. “I was very painfully shy, and my heart was racing. It was the first time that word was introduced to my life – or anyone had said that to me,” Rachel said. “That is why Pride Socks is what it is – I wanted to build a brand to help build that sense of pride to help people chase and live their dreams.”  Today, Rachel includes a “Proudest Moment” card with each purchase. Customers share their proudest moment with Rachel, who posts it on her blog. In this way, Pride Socks doesn’t just celebrate pride for the LBGQT+ community, nor do they limit Pride to just one month a year.  Rachel Smith with her wife Melissa Young and daughter Moxie. “We celebrate pride 365 days a year,” Rachel said with a smile. And of course, she couldn’t be prouder.  

Inflicting with Function, Treasuring Group at craigslist and ebay

Our employees represent a mosaic of thoughts, backgrounds and personalities across the world. This series shares the voices of employees as they tell their own eBay stories.eBay employee Henry De Sousa is a champion of our impact-driven efforts to make a difference in the world and establish eBay as a truly special place to work in Europe and around the globe. Driven by a lifelong passion to help others, he heads a number of employee volunteer efforts in our Switzerland office, including our Swiss Global Impact Team, which organizes local volunteering and giving initiatives. Currently, Henry is working with a nonprofit to connect eBay volunteers to local entrepreneurs from migrant communities in a mentorship program. In addition to his work as an executive assistant to our EU chief financial officer, Henry is dedicated to developing the next generation of our workforce and fostering diversity, equity and inclusion efforts. He steers our EU finance internship program and leads our Swiss United in Pride chapter and global Movember event programming to raise mental health awareness. By leading these impact-driven initiatives, Henry exemplifies our company’s purpose to empower people and create economic opportunity. We recently sat down with him to discuss his work over the past four years — and how he manages to find time for it all.Why are you so passionate about volunteering and service-oriented work at eBay?My love for community work comes from a variety of different places: my family, friends, school, church. Community service has been part of my life since my childhood in Brazil, when I would serve hot soup to folks who were impacted by monsoons, participate in charity singing events and go door-to-door collecting donations of rice to create care packages for people in need. I think we can always do more to help improve other people’s lives. If we have the opportunity and the means to empower our communities, why shouldn’t we? It’s this same passion that inspires me to encourage others as well, to identify their own passions and fold those issues — environmental conservation, animal welfare, poverty, migration — into the work of our Global Impact Teams at eBay. Over the past year, you’ve played a large role in rallying our Swiss colleagues to mentor entrepreneurs served by our eBay Global Give grantee, Capacity, which works to support migrant families and refugee communities. Can you share more about the mentorship program, and why it is important?The Swiss Impact Team and our wider employee base really fell in love with Capacity as a charity whose main objective is to empower and enable entrepreneurialism among migrant and displaced communities; we had over 30 eBay colleagues join our informational session with Capacity. Capacity embodies eBay’s commitment to giving back to the community by supporting migrants who are eager to restart their lives and become entrepreneurs, and this resonates a lot with our employees, who have helped select Capacity as a Global Give grantee for the past two years. The mentorship program is structured in phases, with the first phase being centered around getting to know our mentees, learning about their ambitions and sharing our own experiences to help them innovate their business models. The second phase entails formal coaching in areas like creative thinking, planning and organization, communications and financial modeling. Right now, Capacity is entering into this second phase, so we will be providing background support for the next couple of months until our entrepreneurs are ready to hit the market. Henry volunteering at Social Fabric in 2019 (left) and Intern Day in 2018 (right)June is Pride Month, and the theme for eBay’s celebrations this year is #TogetherInvincible. As the leader of our Swiss United in Pride chapter, how does Pride and our 2021 theme resonate with you? Pride Month is a celebration of the achievements that we have made throughout the years and the platform that we now have to proudly proclaim who we are. eBay has worked hard to be for everyone by cultivating a safe space for the LGBTQ+ community — the visibility of transgender leaders at eBay is truly amazing — and this month is an opportunity to celebrate those strides while looking forward to the progress still waiting to be made. For me, the most important part of Pride Month is not forgetting the past while also pursuing a brighter future for the generations to come. The theme of #TogetherInvincible arose out of an interest from the United in Pride leadership in making Pride Month more accessible to everyone as a global effort on the part of our employees rather than limiting it to the leadership level. As a community at eBay, even though we are working from home in a virtual environment, we are still together, and we can still bring so much diversity and creativity to the table. Henry with his colleagues at eBay’s 2019 Holiday partyAs someone who has dedicated so much of your time and effort toward cultivating a strong sense of belonging and connection at eBay, what does community empowerment mean to you? It means support for everyone. There is so much diversity among the folks at eBay that it almost feels like coming home. Seeing a smile light up on my colleagues’ faces when we organize something meaningful for them, whether it’s a chocolate on their desk or a card to welcome them back from their sabbatical or a gift in the mail during this pandemic when we’re all working from home, is what motivates me to be there for eBay employees across the globe. When we are able to care for everyone and act with integrity, we are enabling them to resolve issues, to feel better about themselves, to progress, to finalize a project, to share knowledge. We are teaching each other to build into both our internal network of employees and the broader community outside through volunteering or raising awareness for global issues. You hold at least four different leadership roles with the company. How do you deliver with impact while balancing your professional and personal life? As the executive assistant to Maurizio D’Arrigo, our EU VP and CFO, maximizing his productivity and streamlining his calendar is my top priority, but whenever I have a free moment, working on impact and mentorship projects brings joy to my day. So that is how I prioritize everything: my team comes first, and then side projects and everything else falls into place behind. What motivated you to take the lead on our global Movember efforts? Before joining eBay, I was a personal fundraiser for Movember, and I loved the idea of growing a mustache to bring awareness to mental health. When I joined eBay, I had the opportunity to meet with the leaders of the organization, and they had a proposal for us to collaborate and bring awareness to the corporate level. For the first few years, eBay’s Movember initiatives were organized locally, but last year, as the Swiss office was brainstorming ways to integrate Germany into our regional campaign, members of the leadership team encouraged us to expand Movember into a global initiative. During that first year, we were just planning to spread awareness of the campaign, but we were so moved by the way people were bravely sharing why Movember meant so much to them. The enthusiastic reception also helped to relaunch ACCESSIBILITY, which is our accessibility Community of Inclusion, and Movember is now one of its main events with the goal of broadening the conversation around mental health to a global scale. Henry preparing for the Swiss office’s Thanksgiving lunch in 2018Reflecting on the almost four years that you’ve been at eBay, what has been your favorite experience or memory?Because the Swiss office is so multinational and inclusive, we have a tradition of celebrating the various national holidays of our employees’ native countries. In 2018, we partnered with the senior leadership in Switzerland to organize a Thanksgiving lunch so that all of our colleagues could experience this American holiday. One of our senior leaders cooked the turkey, and we’d see him throughout the day, walking from meeting rooms to the kitchen to marinate the turkey in between his busy agenda. We transformed our auditorium into a dining room with candles and decorations, and we set up a large table where all of the employees — over 80 people in total — could share a meal together. That day stays in my memory because I could see so much joy and community in the room. Right now, with COVID-19 being so present and taking away that opportunity to come together, it puts into perspective the importance of treasuring these moments of togetherness. 

To know easy methods to Promote on Instagram: 8 Instagram Methods That Truly Work

Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audiences and drive sales.
Last year, eMarketer reported that Instagram is estimated to have 1.074 billion users worldwide in 2021, 73.5 million more than what it had in 2020. 
From major brands to local mom-and-pop shops, businesses around the world are driving results with Instagram. According to one report,, 80% of Instagram users make a purchase decision based on something they saw while browsing the app, Instagram
If you haven’t already started selling on Instagram, you may be missing out on a huge opportunity.
Interested in learning more? Here are nine proven tips to help you learn how to sell on Instagram.

1. Optimize Your Instagram Profile and Bio for Instagram Selling
How to sell on Instagram for free? It’s simple, optimize your Instagram business profile. 
The Instagram business profile is becoming the new homepage as more and more consumers are turning to Instagram instead of Google to search for brands. 
This means you should be spending as much time and effort curating a beautifully designed Instagram profile as you would creating your website.

Your Instagram business profile should include a:

Profile photo: Choose a photo that is on-brand (like a logo) and makes your company easy to identify.
Well-crafted bio: Your Instagram bio is incredibly important. It should include a clear description of your business that speaks to your audience. Let them know exactly what you have to offer.
Link to your shop: The URL section of your bio is the only clickable link you can add to your Instagram page, so make sure you’re using it! This is a great place to drive traffic from your individual posts and stories. Creating a unique URL for this section will also give you the opportunity to track visits to your website from Instagram.

Love Crochet is a great example of a well-crafted business profile:

Their profile includes a beautifully designed and consistent aesthetic as well as an eye-catching bio and branded profile photo.
Your Instagram business profile is often the first point of contact a customer will have with your brand, so it’s important to make a great impression and entice people to follow your business. By creating a consistent brand story and aesthetic, you can turn new customers into devoted followers, which means they’ll only be a few steps away from investing in your products.  
2. Use Instagram Ads to Reach Your Target Audience
With continued changes to the Instagram algorithm and heightened competition on the platform, it’s important to use what works. Namely, this means that Instagram ads are critical to Instagram marketing strategies for businesses.
Once you’ve set up a business profile on Instagram, you can decide how much you want to spend, where you’d like your ads to be seen, and how long you want them to run. Instagram provides a variety of targeting options, so you can choose the ones that best suit your business’ needs.

Running your own Instagram ad campaign isn’t that difficult, but it can be intimidating to many small business owners and influencers who haven’t done it before. Fortunately, it’s not as hard as you think!
The easiest way to run ads is by promoting posts you’ve shared on Instagram. Just select the post you want to boost and hit the “promote” button.

Instagram will automatically pull in a “similar audience” that you can share the post to, but you can easily create your own audience in the app by choosing an interest, age range, and gender(s).

Once you’ve set up your audience and budget, make sure to give your ad one last look-over before hitting “Confirm.”
You can start with a small budget and run your ad for a few days to test things out. To track how your ad is performing, click “View Results” in the bottom left corner of your ad. Remember, Instagram ads can take practice, so make sure you continue to tweak your boosted posts and audiences until you get the results you want.
The best ads to drive Instagram sales for your business are ones  that clearly explain how to make a purchase.
Consider @thebouqsco. In the example below, they use the call to action “Shop now and save” in the caption followed by a short description of the offer. They also use “Shop Now” as a call to action for the button text to encourage users to make a purchase.

Basically, The Bouqs Co. simplifies the buying process. The ad makes it super clear what they are offering without any distractions. It’s important you keep your messaging simple, so you don’t distract users from the ultimate goal of your post.
3. Selling ThroughInstagram Story Ads
In March 2017, Instagram released advertising in Stories, offering brands yet another paid opportunity to reach more people. These immersive, full-screen ads let your business use targeting that makes your ads personally relevant to the people you want to reach.
While photo ads will likely retain their top spot well into 2021, Instagram Story ads should see the most growth based on the rise in Instagram Stories usage. These ads pop up in between Instagram Stories of accounts you follow and can make a large impact on potential customers.

You’ll notice a small “Sponsored” tag in the top right corner and a call to action (“Learn More”) at the bottom of these ads. Again, adding an additional call to action at the bottom of your ad can also be helpful for those interested in learning more.
You have a choice in Instagram ads to create either a video or a photo. Whichever you choose, make sure your initial clip is attention-grabbing. You’ll need to catch the eyes of those who quickly swipe through stories.
Instagram Stories have become a great way for businesses to make deeper connections with their followers and show off their brand’s personality. They offer you the chance to connect with your followers on a daily basis (and without cluttering up their feed). Make sure you’re not missing out on this great opportunity to connect with future customers.
4. How to Sell Products on Instagram: Creating Stories With Product Links
Instagram Stories continue to explode in popularity, and the feature has more than 500 million daily active users – that’sdouble what Snapchat has! So, it’s no surprise businesses are continuing to find new and creative ways they can sell using this feature.

Instagram Stories provide the perfect opportunity for businesses to engage with audiences on a more frequent and personal basis. Many brands use Instagram Stories to capture their products in action, promote special offers, or showcase new items.
In 2017, Instagram graced users who had 10,000 followers or more with the ability to add links to Instagram Stories, which was great news for retail brands and publishers. This is a huge Instagram trend right now and can help you grow your email list, sell products, drive traffic, and more.

When adding a link to Instagram Stories, you’ll notice a small arrow and “See More” text appear at the bottom of your image. Since this small text may go unnoticed, you can add text directing users to “Swipe Up” (or something similar) for added visibility.
The Instagram algorithm now takes into account all the interactions you receive on your Instagram Stories as well, such as replies and shares. The more that a user interacts with your Instagram Stories, the more likely your posts will show up in their feed.

A great Instagram hack to get around the algorithm is to take advantage of Instagram Stories engagement opportunities, including the polling feature or “Swipe Up” option (that is, if you have over 10,000 followers).
We’ve also been seeing a lot of micro-influencers telling their followers to DM (direct message) them for a direct link to the product. This is a great way to drive people to your inbox, build relationships with your followers, and ultimately increase the chance of your posts showing up on their feeds.
These are all great tactics to drive your customers to check out your product and to make sure you stay relevant with your audience.
5. Build a Shoppable Instagram Feed to Start Selling
Shopify’s shopping feature integration is also a huge win for businesses on Instagram. According to Shopify and TechCrunch, “Instagram is already a ‘significant’ driver of Shopify merchant store traffic, so being able to convert said traffic right on the platform instead of round-tripping could result in a big boost of additional sales.”

Instagram’s shopping feature allows businesses to tag products that are available for sale and lets users purchase them directly within the app.
Shopify plugins like Shoppable Instagram Galleries makes it easier than ever for your business to make sales. The Instant Purchases feature lets visitors add items to a cart and buy the products directly from images on your feed. Businesses can create a custom gallery to showcase their products and add the gallery’s link to their Instagram bio.

Creating a shoppable Instagram feed with a tool like Later’s feature is a popular strategy for businesses looking to drive sales through Instagram.
Here you can see the custom URL in @MeUndies’ bio, where they can direct users through post captions and Instagram Stories: is a landing page that resembles your Instagram feed and displays your posts as clickable images that you can link directly to a product page. This makes it easy to build a clickable, shoppable feed that links your audience straight to your content. You can also link to multiple websites and pages without changing the link in your bio:

When one of your followers clicks on the link in your bio, they’ll be taken to a mobile-optimized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images. When your followers visit your page, they can click on any of your Instagram posts to visit the product page that corresponds with the photo.

Shoppers love a good sale or promotion. Instagram is the perfect place to promote a sale, new product launch, or discount code exclusively to your followers. You can either add your promo information in a caption or in Instagram Stories, encouraging users to click the link in your bio to take advantage of the offer.

If you’re running an Instagram-exclusive promotion, you also can create a teaser on your other social networks to drive traffic to your Instagram business profile. Promoting exclusive Instagram-only promotions (for example, a special discount code for your followers) among your other social networks will encourage audiences to follow your Instagram account to make sure they don’t miss out on future offers.
7. Establish Partnerships with Instagram Influencers
Instagram influencers continue to be popular given that collaborations and sponsorships have nearly replaced digital ads and are a huge part of social media marketing strategies today. 
Consumers today don’t trust traditional advertising – they trust people. Research from Nielsen shows that consumers trust personal recommendations above brand advertisements.
The easier it is for a customer to picture themselves using your product, the easier it will be to sell to them.

Influencer marketing gives brands a unique opportunity to reach an engaged audience. Although it may initially seem like a risk to invest large amounts of money into influencer marketing, it’s important to consider exactly what you are paying for.
Consider advertisers that spend upwards of $5 million (excluding production costs) for a 30-second Super Bowl commercial to reach more than 100 million viewers who may or may not be the brand’s target audience. A series of Instagram posts by a fashion blogger with 500,000 followers and a cult-following could sell out an entire product line within 24 hours. 

If you don’t have the budget to partner with a big influencer, consider finding a micro-influencer. These influencers have a significant, but not massive following, usually ranging anywhere from 1,000 to 100,000 followers. 
Micro-influencers are typically much more willing to do an “in-kind” agreement, trading products for promotion. If you’re a small business, investing in micro-influencers could be a great way to help drive potential customers to your page.
It’s important you spend more time thinking about your strategy and campaign goals before getting started on your influencer marketing campaign. Setting up crystal clear goals will drive initial planning decisions and help you determine the best fit for your partnership.
While working with an influencer, it’s important to make the paid partnership feel as natural as possible. Sitting an influencer in a chair to talk about how great your product is will likely come off as an advertisement and will quickly lose your viewer’s attention.
For example, lifestyle blogger Jacey Durprie’s partnership with Biossance aligns perfectly with her brand, as she frequently shows off her morning routine, productivity, and favorite products. She keeps it conversational, asking her followers their favorite “beauty hacks” and shares one of her.

The partnership feels very natural without looking like a typical advertisement.
Whichever route you chose, influencer marketing is here to stay. It’s a great way for you to tap into a niche, build brand awareness, and, of course, drive sales.

If you really want your brand to gain traction on Instagram and reach entirely new audiences, then you have to master the art of the hashtag.
Hashtags can be great for putting your brand in front of potentially millions of people. However, it’s important to not use too many hashtags in your posts. Doing so can make your posts look spammy and low-effort.
It’s much better to focus on a couple handfuls of highly trafficked hashtags. This will increase the chances of the right people seeing your posts. After all, you’re not targeting just anyone – you’re targeting your specific audience. By carefully choosing your hashtags, you’ll ensure that the people finding your posts are in your target demographic.
One simple trick to find great hashtags is to see which ones are being used by influencers in your niche. Keep in mind that many of these hashtags may have millions of posts, so if you choose these hashtags, there’s a good chance your post will end up getting buried. Try to find hashtags that are used by influencers and receive a lot of attention, but watch out for hashtags that might be used too much.
For example, the hashtag #travel currently has more than 406 million posts:

So, if travel is your niche, this might not be the best hashtag to use since it’s so oversaturated.
It’s better to get a little more specific. Take #backpacking. With 12 million posts and counting, it’s  still a popular hashtag, but it’s much more targeted than #travel and attracts a certain type of audience.
When choosing your hashtags, think about your specific niche, and build your hashtag selection around that. This is a much better approach than simply using any old popular hashtag.
9. How to Sell on Instagram: Nail the Caption
The caption is another integral element to any Instagram post. A caption can make or break a post. If you havea compelling image but a weak caption, your post may not do too well, so this is an area you definitely need to pay attention to.
Your caption can actually do a lot. First and foremost, it can relate to the viewer. Apartment Therapy excels in this area with captions that relate to a specific emotion without trying too hard.

Second, captions can serve as calls to action. That doesn’t mean that you need to be pitching a product in every post, though. You can encourage people to interact with your brand in other ways, like visiting your site or checking out a video.
For example, travel brand Away encourages people to interact with their posts using fun, unique prompts:

If you’re having trouble thinking of great captions, check out our list of more than 200 Instagram caption ideas.

Our personal 10 finest Value Ideas for Small Companies

Does your business have a pricing strategy? If your answer is no, that’s not a good sign.
Two things are likely to happen if you don’t have a pricing strategy; you will either overprice your goods, make limited sales, or underprice your products and earn less income.
That’s why you need to find the right pricing plan for your online store.
In this article, you will learn the following.
·      What is price strategy?
·      What are the benefits of a price strategy?
·      How to choose the right pricing strategy for your business
Let’s get started.
What is a pricing strategy?
A pricing strategy is a technique businesses use to price their products or services.
Setting the proper pricing necessitates balancing several variables. Some factors such as manufacturing costs, labor, and advertising costs have a direct impact on pricing.
Benefits of a pricing strategy
A good pricing plan will assist you in determining the price point at which you can generate earnings on product or service sales.
The right pricing strategy helps you to maximize sales, boost your profits and beat your competitors.
So now you know what a pricing strategy is, let me show you some of the most frequent pricing methods utilized in the small business world and the pros and cons of each technique.
1.       Anchor pricing
An eCommerce store uses this method to display the original price alongside the current discounted price.
This way, the buyer is reminded of how much money they will save if they purchase the advertised product in this manner.

Boosts sales.
Increases the number of impulse purchases


Profit margins are reduced.
Increases the level of competitiveness

2.       Bundle pricing
This type of eCommerce pricing, also known as multiple pricing, is used to sell many products simultaneously.
You can sell several items for a single price using this method. You could, for example, bundle a scarf, blouse, and a skirt, selling them as a set.
This price technique is most effective if you sell food or clothing.

Increases the value of low-cost items.
Increased sales of Out-of-season and old stock.


Shrinking profit margins

3.       Consumer-oriented pricing
This pricing strategy is based on the estimated or perceived value that your product or service will provide to the customer.
A rigorous market research of your client base is required.

Improved customer loyalty
Increased brand awareness


Not suited for all clients

4.       Competitive pricing
You can choose to price your products at the same level as or lower than your competitor using this strategy. In other words, your competitor’s pricing data will serve as a standard in pricing your own products.

Bigger target market
Increased sales and it’s a simple method to keep track of the competition.


Shrinking profit margins
Challenging to achieve future product price increases.

5.       Comparative pricing
The premium and regular products and services are compared side by side in this eCommerce pricing approach.
If you put a $200 ladies bag next to a $1,000 ladies bag, for example, you’ll have a better chance of selling the low-priced bag.
This strategy, psychologically, makes the former item appear to be a big bargain, motivating the customer to buy it right away.

Increases traffic and boosts sales
Increases customer satisfaction of getting a good deal on goods.


Demand for higher-value products declines.
Profit margins may be reduced because fewer luxury products are sold.

6.       Premium pricing
Premium pricing is on the opposite extreme of the eCommerce pricing strategy spectrum from bargain pricing.
This technique comprises charging a higher price for your goods and services than your competitors.
This gives your products and services a more exclusive and expensive feel, appealing to buyers looking for high-end items.

Enhances the exclusivity of your items
Provides a premium sense to your brand


It’s possible that it won’t appeal to a budget-conscious clientele.
If your clients can receive the same quality for less money somewhere else, you can lose market share.

7.       Psychological Pricing
This pricing strategy is used to emotionally connect with your customers.
For example, you can charge $49.95 for a product that would typically cost $50.
These minor differences in the price can significantly impact a consumer’s purchasing behavior, as they may feel forced to purchase a product that appears to be cheaper at first glance.

Boosts traffic and enhances sales
Triggers compulsive buying


Reduces profit margins

8.       Market-oriented pricing
Price your items and services using this eCommerce pricing approach depending on current market conditions, particularly as they relate to your competitors.
Take your time to evaluate the prices of your products to what is currently available on the market.
Finally, this pricing plan can assist you in staying ahead of the competition by offering competitive prices.

Harmful pricing competition is minimized.
It can be used in conjunction with other pricing strategies, such as cost-based pricing.


Difficult to implement

9.       Cost-based pricing
You fix a percentage of the total cost of your goods into the pricing to establish the selling price.
You can add anywhere from 10% to 50% of the total cost to a product’s price, depending on your target market.

Implementation is simple.
Increased likelihood of receiving minimum returns on products sold


When a product is priced too low, profit margins are reduced, and target clients react differently.

10.   Discount Pricing
Customers, unsurprisingly, appreciate discounts and special offers.
With this price approach, you can potentially increase sales by offering clients reduced items and services.

Improved customer loyalty
High traffic


Shrinking profit margins
It’s possible to make high-quality products appear cheap.

How to select the right pricing strategy for your business
Choosing between various pricing tactics for your business can be a daunting task. You won’t generate enough profits if you give a low price, and potential clients may hunt for cheaper options elsewhere if you give a high price.
The following factors should help you choose the right pricing strategy for you.
Brand position: regardless of the pricing strategy you choose, you should evaluate your final rates to see if they are appropriate for your brand positioning.
Business objectives: Your pricing plan should be aligned with your company’s overall goals.
Competitors: If you choose a pricing plan that causes your prices to be significantly higher than the competition’s, you’ll need to think about how you’ll explain the price difference through value.
Target market: Setting a price that no one is prepared to pay is pointless. Assess your prices and determine whether or not your target market is able and willing to pay the price you have set.
Costs: Last but not least, you must think about your expenses. Finally, your pricing strategy should assist you in increasing your profit margins.
Finally, there is no one-size-fits-all pricing strategy for your business.
Make sure to experiment with various other pricing strategies to see what works best for your product or service.


Highlights from Shopify Unite 2021 (And What They Imply for Retailers)

Today at Shopify Unite 2021, our annual partner and developer conference, we introduced the biggest set of infrastructure investments in Shopify’s history. We’re opening up brand new opportunities for small business owners to sell in even more unique and customized ways. 
Shopify’s mission is to make commerce better for everyone, and we can’t do it alone. We’re giving developers the tools they need to create a world of possibilities for small businesses on Shopify. In short, we’ve made the important things simple for you, and everything else possible for developers to build.
Here’s a look at our Unite announcements, which will power merchant experiences on Shopify. These changes enable powerful, customized commerce solutions for businesses of all sizes, with more tools and features still to come later this year.
We can’t wait to show you what’s in store.

1. Customize your store, any way you want
Control the layout and aesthetic of your store 
At Shopify Unite, we announced one of the biggest updates to our platform to date: Online Store 2.0 is a combination of new features and improvements that significantly expand your ability to customize your online store.
With Online Store 2.0, it’s easier than ever to control the layout and aesthetic of your store, giving you increased flexibility and access to more data, so you can provide your customers with a standout experience. 
Completely customize your online store without editing code
With sections and blocks, you can now personalize every page of your store by adding, rearranging, and removing content—all without editing code. 
Starting in August, business owners will see exciting new themes in the Shopify Theme store. These themes will be built on the new Online Store 2.0 platform and use the powerful features introduced at this year’s Unite. If you’re a technical whiz, you can update your Liquid files to JSON template files and start using sections and blocks to customize your store.
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Display flexible store content
Metafields are extra pieces of data you can attach to products, customers, orders, and other objects in the Shopify universe. They’re made for storing information that doesn’t otherwise have a home in the Shopify admin—think fabric care instructions, delivery time frames, backorder dates—and can be displayed anywhere in your store, such as your product pages or even checkout.
Available later this year, you can define and edit metafields directly in the admin, connect metafields to apps or your theme, and make them accessible to anyone on your team. 
Metafields also allow easy product and variant configuration right on the product page—for example, displaying the appropriate size chart for a specific vendor. 

Expect faster themes coming to the theme store
Improving the customer experience starts with a great theme—and Dawn is the result of our work: a beautiful, fast storefront built for conversions.
Dawn is a flexible design that can be used to express any brand while giving your customers a great shopping experience. It’s built with aesthetics in mind, with image-focused product pages, beautiful product grids, and smart color systems.
Plus, Dawn is fast. Out of the box, Dawn loads 35% faster than our most popular theme. 
Available later this year, Dawn is the new benchmark for themes. More themes are coming to the theme store this year, all built with amazing speed and performance to enhance the customer experience. 

🔖 Learn more about Dawn.

2. Build for conversions
Drive conversions, repeat customers, and retention with Shopify Email
Shopify Email is an out-of-the box email marketing tool that lets you acquire, engage, and reactivate customers. Select from a new gallery of ready-made templates to share product restocks, new product launches, and sales. The templates will automatically pull your logo, discounts, product images, descriptions, and prices directly from your store. 
In August, you’ll be able to personalize your email with custom fields to improve your email campaigns. 
Shopify Email is directly integrated with your online store so you can track your email engagement metrics, add-to-carts, and conversion all in one place.

Give shoppers more payment options
Shoppers around the world have a diverse set of preferred payment methods. For example, although credit cards are the most popular payment method in the US, 52% of online shoppers in Brazil use a QR code to make a purchase.
No matter where your buyers are from, the right payment method can help you increase checkout conversions by delivering a more localized buyer experience.
We’re launching Shopify’s Payments Platform to unlock future opportunities for growth in new markets and industries. Enabling payment providers to build new integrations into Shopify opens up a broader ecosystem of gateways offering niche functionality. This brings new business value to merchants by helping them sell more, and in more places. 

Increase average order value with buy now, pay later
When you give customers greater flexibility to check out with larger cart sizes, you boost conversions by up to 50% and increase average order value. Shop Pay Installments* lets your shoppers buy now, pay later, and split their purchases into four interest-free payments, with 0% interest and no additional, hidden, or late fees. 
Currently available on orders of $50–$1,000, including taxes and shipping. 

3. Scale with confidence
Build custom buyer experiences the world has never seen 
Shopify supports every stage of your business as your ideas and technical skills grow. Create unique buyer experiences that make your brand stand out with the tech stack (including a headless architecture) and business logic you want.
Build custom storefronts using Shopify’s Storefront API, which will now unlock even more commerce capabilities, like international pricing for your global shoppers, curbside pickup, and subscription selling plans. Create non-Liquid custom storefronts on Shopify with your existing developer frameworks and tech stack so your brand can turn any screen into a shopping channel—from web pages and mobile apps to smart mirrors and wearables.
Seamlessly optimize your local pickup experience
If you manage inventory across multiple locations, you know how challenging fulfillment can be. Business owners on Shopify can now level up their local pickup experience by designating pickup-only locations.
Avoid time-consuming and costly errors by letting customers pick up their order from your designated pickup-only locations without having to ship online orders out of that location. Inventory at these pickup-only retail locations will not be included as “available” for online shipping orders.
For example, if your warehouse is out of stock on size 10 shoes but one of your pick-up only retail locations has stock, the shoes will be treated as in stock and available for pickup, but not for shipping. 

Start your wholesale side hustle
Get your products in front of a bigger audience when you start selling wholesale with Handshake*, a wholesale marketplace built by Shopify. All products on Handshake come from Shopify-powered brands. Simply sign up, set your prices, and publish your catalogs from inside your Shopify admin. 
Unlike other marketplaces, there aren’t any fees or commissions to sign up or for orders, and if you have existing wholesale relationships, Handshake gives you a way to move those transactions to Shopify.
All suppliers go through an application process and are approved by Shopify, and all buyers must confirm they have a reseller ID. 

Source new products to sell
Retailers, online curators, and brick-and-mortar store owners can use Handshake to bolster their offering with unique products from independent Shopify-powered businesses.
Plus, Handshake’s personalized product recommendations ensure members are constantly discovering new products. 
Stock your store with on-trend items that customers will love. All brands on Handshake are handpicked, so you know you’ll shop from distinctive makers from across the United States.

Pushing the boundaries of commerce, together
The announcements from Shopify Unite 2021 are investments in the future of commerce that we see coming. We’re focused on building the most powerful, meaningful, and human commerce experiences on the planet—and we’re making them available to everyone.
Thank you to our developer ecosystem that is building alongside us, bringing to life the ideas of tomorrow’s entrepreneurs. 

* Features currently available in the US only.

Particularly eBay is Beginning Seamless and Saving Itemizing Experiences over Sellers

This post is the second of a four-part series in which eBay’s Chief Product Officer, Pete Thompson, will introduce our product tech vision and share some of the company’s future innovations for our community of sellers. At eBay, we connect buyers and sellers across our enormous breadth and depth of stores, listings and inventory. While our global scale and scope are vast, we aim to meet each seller’s individual needs. Every interaction on our platform is a unique moment of connection between a buyer and a seller. Whether it’s reuniting people with objects across decades, fulfilling a hobbyist’s wildest dreams or giving new life to everyday items, our technology helps sellers focus on exactly what buyers want. And in doing so, we help sellers grow and succeed. We’re leveraging AI-driven solutions and creating next-gen tools that feel customized to individual businesses — and that work for everyone, everywhere.The ecommerce journey begins on eBay’s marketplace when a seller first opens their virtual doors. We partner with our sellers on their initial listings and support them as they grow. Whether they’re a casual seller wanting to earn extra income, an entrepreneur establishing their business or a large brand planning to scale, the experience listing on eBay should be as smooth and frictionless as possible. We see and hear firsthand from our sellers what it takes to start a new business and help an established business thrive. That knowledge enables us to evolve.    With more than 1.7 billion live listings on our marketplace, we are here to help all sellers connect their items with buyers. And their entry point onto our marketplace is crucial to helping sellers thrive in the long-term. It starts with providing a strong foundation for efficiency and ease. We plan to reduce the set-up challenges for anyone trying to get up and running, whatever the seller’s size or scope. With over 20 million sellers spanning 190 markets, our goal is to empower each and every seller to succeed in today’s global ecommerce environment. Creating a Seamless Listing Experience for SellersIn the past, we’ve developed a variety of listing platforms and tools for our wide breadth of  sellers, with different versions of these tools on desktop, mobile web and native apps. Now, we see the opportunity to evolve our technology to further simplify and streamline the listing process and build a foundation to deliver new solutions faster. One that we can easily and consistently update with industry-leading technology capabilities. An example in our new product playbook: one straightforward listing platform that works for all sellers, across all devices. As global ecommerce accelerates and sellers realize the need to do business from anywhere, it is imperative that we address our sellers’ needs as users. By building this unified listing platform, we can better ensure quality and consistency in the selling flow; add new features faster with greater velocity; remove friction; and provide a more seamless experience overall. And for new sellers, they will have less of a learning curve.Within this listing platform, we have created a suite of applications powered by cutting-edge machine-learning models. eBay has a massive reservoir of data mined from the millions of transactions and searches on our marketplace. Using our AI technology, we are harnessing powerful marketplace insights gained from that data to help sellers better inform their listing decisions. And we are presenting the results in a simplified and more intuitive way. As sellers move through screens in the listing process, our tools will help them determine the best prices for their items for sales velocity. We’ll show them the types of photos they should take — and help create high-quality images on clean, white backgrounds through our background removal tool. We’ll guide them through shipping choices and help them describe the condition of their items. By offering everyone marketplace insights, we are empowering individuals, small businesses and global brands alike to achieve their unique goals. And by giving buyers higher quality and more complete item images and details, we help provide confidence and trust in their purchase. This new, more powerful unified listing experience is currently available to business sellers who wish to opt in. We look forward to expanding the new platform to all sellers in the coming year.    Spotlighting Every Unique Seller ItemWe embrace the world’s inventory. Century-old luxury watches, top collectible trading cards, refurbished iPhones and vintage “I Heart Mom” mugs are all found on our marketplace. Our goal is to optimize the listing tool so that it’s easy for sellers to list anything — and simple for buyers to browse, search and discover exactly what they’re looking for. Our new approach allows us to help organize the world’s inventory while reducing friction for sellers, thereby making their items easier to find on the site — and improving their sales velocity and conversion. For the most popular products on buyers’ minds, we are focused on helping increase sales velocity through speed of listing. Last year, nearly 45 million trading cards were sold on our marketplace. Our new high-speed image listing tool allows sellers to start their listings using the camera on their mobile device as quickly as possible by scanning top trading cards using our mobile apps for iOS and Android to create a listing in half the usual time. Currently launched in specific card segments, we are using this tool as a springboard to further advancements. Imagine the possibilities. Whether sellers are listing trading cards, the newest PlayStation, hot sneakers or any other product in our curated catalogs, we want our Computer Vision and AI capabilities to make eBay the most efficient place for them to list. In terms of longer-tail inventory, we are innovating on ways to quickly match sellers’ items to existing listings on eBay to maximize accuracy and speed for listings. When sellers search for comparable items to theirs, we’re creating ways to automatically fill in key information, which sellers can then edit or customize to suit their specific item. When sellers are listing their one-of-a-kind items, we are building products that allow them to simply and quickly create a new listing from scratch.   And for all inventory, Seller Hub sellers will be able to try out the initial beta version of the next generation Bulk Listing Tool to relist their items in bulk starting in July. This experience is built on our latest technology and aims to be more streamlined and easy to use. We’ll be listening and learning from seller feedback to make further improvements.  From Listing to Growth  Creating an easy entry onto our marketplace with our technology is only the first step in our partnership with sellers. After our sellers have established themselves on our marketplace, we are helping empower their long-term success. We’re focused on converting browsers to buyers — and buyers to repeat buyers — as we help sellers grow. And we’re finding ways to support them in their journey through our marketplace. We’re doing this by developing tools that increase sales velocity; creating tech that helps sellers strengthen trust and engagement; and otherwise innovating to help all our sellers better meet the needs of their customers. I look forward to sharing more of the details around this in the next blog.

make use of want a distinct segment proceed to maintain

This article highlights the reasons for finding a niche market, examples of niche products for your store, and also includes the strategies to find your niche.
What is a Niche?
A niche is a unique part of any market that is frequently disregarded by other enterprises. Building a niche store narrows down your market, which enables you to discover profitable yet untapped segments
Ecommerce niche stores, on the other hand, are created around a single specialty.
An example of an eCommerce niche store includes Men beauty products, Jewelry, organic food, and other trending products.
You can uncover portions of a market that haven’t been tapped into, find your niche, and make sure you’re going to make a profit from it.
Below is a list of the top 5 examples of niche products

Organic products
Natural pet care products
Men lip balm – It’s not just a lip balm, it’s a men’s lip balm, and that makes it a great niche in the beauty product range targeting men.
Handmade Jewelry – Handmade Jewelry continues to retain its position as a popular and trendy niche
Books on race and politics – Fear and Rage, a book by Bob Woodward on the Trump presidency, is one of the immensely popular books on politics that has been in high demand for some time.

Here are six reasons to set up a niche-specific store like a vegan cosmetics shop that others haven’t capitalized on yet.

1.      Attract and build a loyal customer base
A niche-specific store attracts a customer base that will be more loyal to buying entirely from a company that offers exclusive products.
Consider the following scenario: Wouldn’t you be perplexed if you stumbled upon an online store that sold ladies’ bags, radio and TV sets, and CBD pet products?
This would definitely confuse you.
The purpose of building a niche-specific store is to help you stand out from the crowd by focusing on a set of distinct products.
Tip: Build a Partnership with influencers to promote your niche. This would not only increase traffic to your online business but also enhance the legitimacy and authenticity of the goods you’re selling.

2.      Stand out from the big box stores.
Niche products are unique and distinct from regular products.
By setting up a niche-specific store, you drive your customers to a unique perspective about your store.  The same customers will be more inclined to tell others about it.
Tip: Give your customers a reason to share details of your niche store with their friends and family. This type of promotion would give you an edge over your competitors. 
3.      Higher Priced Inventory
Most niche products appear in limited editions, making them more expensive.
People are willing to pay a little bit extra for things that they don’t normally have access to.
Because you’re obtaining high-quality eCommerce goods, the price premium is justified.
4.      Create content around your niche
The fourth reason why you need to develop niche-specific stores is to be able to create content related to your products.
Consider the Vegan Cosmetics example. With a Vegan cosmetics dropshipping site, you may start:

A Facebook page for vegan cosmetics
An Instagram account for vegan cosmetics,
A blog about vegan cosmetics

Tip: Create and publish content that your target customer will enjoy.
5.      Low costs of advertising
You don’t have to promote to everyone if you only have a small number of people interested in your goods.
If you’re offering a specialized product, Facebook and Pinterest are viable alternatives to Google Adwords.
Both platforms provide excellent returns on investment for your business.
6.      Create a Trendy store
Creating a niche-specific store gives you the benefit of being trendy.
If your niche product rides the wave of a popular trend, it may attract a large number of potential clients.
Tip: It’s critical to make sure that your specialized product is part of an increasing trend.
Strategies for finding your niche
So, how do you go about building your niche-specific store?
Strategy is what you need to get started.

Here are four crucial pointers to help you select the ideal niche for your online store.
#1. Research, research, Research
Whether you already know what you want to market or are entirely uninformed, you should conduct research to determine what is viable and what is not.

Check out Google trends to find out what people are looking for.
Use Semrush to find out what new niche opportunities are trending.

#2. Use Keyword search
If you notice more than 10,000 monthly searches for your “primary” keyword and 50,000 overall for related but more precise keywords, you have a solid niche for your online business.
Search for the terms you already looked up using Google AdWords Keyword Planner or Answer the Public.
#3. Search offline
If your niche is covered by publications, there is likely profit potential in that market.
If you have a bookshop or magazine stand nearby, visit it to see what’s available for study and research. You can also hunt for digital magazines linked to that niche or industry.
#4. Search social media
Look at popular hashtags and material relating to your topic on social media platforms like Instagram to see how many people follow or use them.
This will give you an indication of the size of the audience for that particular subject.
Final thoughts
Building a niche-specific store might be a smart move that allows you to target a more specific customer base.
While your customer base will be smaller, so will your competition. The reasons for starting a niche-specific store explained above are a good place to start reflecting on.
It may take some research and some trial and error to find your niche-specific products for your store, but it will be well worth it.