What’s Product Sourcing?

Product Sourcing simply means, “Finding products to sell through your business.” This, of course to us, refers to buying products at real wholesale prices, and then selling them online for a profit. Product Sourcing is something that truly successful online retailers take very seriously. It’s a cornerstone of their success.

What does proper Product Sourcing do for my online business?

Among other things, the internet is a wonderful eCommerce marketplace. It’s a tremendous business opportunity for very little cost. Many people start small online, then go on to earn impressive full time incomes.

However, many people starting out run into issues they don’t understand and then give up because they don’t have the right information they need to run their business competitively.

If you dream of owning a successful online business, you CAN do it. There are a few things you really need to understand though, and Product Sourcing is one of them.

Proper Product Sourcing

Doing your product sourcing properly, does several things for you and your online business;– Allows you to earn the highest possible profit margins– You can be flexible in the products you offer to your customers– Allows you to effectively compete with other retailers’ prices

Remember that the internet is a price driven market. If you are not doing your Product Sourcing the right way, you’ll find that there are many other online retailers that offer the same products as you do, but at lower prices. You won’t be able to compete with them. Those sellers who offer lower prices ARE making a profit. The difference is that they are probably paying less for the products they sell because they understand how to Source Products the right way.

Up Next…

Over the course of the next few weeks, we will talk about the different aspects of product sourcing. How to find products to sell and what to avoid. So stay tuned!

But if you are ready to get started NOW with REAL Wholesalers with REAL Wholesale prices, then get access to our Directory today!

Find over 8000 real wholesale suppliers. Thousands of dropshippers. The suppliers represent more than 17 MILLION product types, so there is something for everyone!

Go here to become a lifetime member. CLICK HEREWant more information about our B2B Directory first? Watch the video HERE.

Tags: dropshipped products, dropshippers, how to find products to sell, product sourcing, products to sell online, selling online, what to sell online, wholesale products, wholesalers

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TC250: Inventive Piano Mashups with Rebecca Singerman-Knight

With COVID and lockdown, a lot of teachers and students have been faced with the challenge of learning online. Teachers, especially, have had to think of ways to make online lessons more fun and engaging.
In this episode, Rebecca Singerman-Knight, shares how she did this through her Lockdown Mashups activity with her students which has encouraged them to compose, sing, and play music that they really love.



[02:37] Rebecca shares about her teaching and studio.
[04:02] She talks about her childhood piano lessons.
[06:16] How her teaching looked before she joined TopMusicPro membership.
[08:58] Pain points of teachers who join the membership.
[10:14] Coping during the time of lockdown with her students and working on Lockdown Mashups with them.
[20:29] Steps she took to do the Lockdown Mashups with her students.
[21:16] Resources and apps she used for checking her lessons.
[25:36] Rebecca shares the mashups of her students.
[38:52] Tailoring the activity for the students.
[40:30] Mashups and combinations she has up her sleeve at the moment.
[42:40] Teaching tips for teachers.
[45:55] How she came across the TMP community and how she uses it.
[52:26] Advice for teachers who want to join the membership.

Transcript of the show
If you’d like to download a PDF transcript of this episode, please click below.

Links & Resources Mentioned

Today’s Guest

Rebecca Singerman-Knight is a piano teacher based in Teddington, South West London. Rebecca worked in the corporate world for 15 years before leaving to set up her own private studio. She tailors her teaching to her students’ specific interests and provides a varied musical experience in her lessons. In this podcast episode she shares how she got creative with her lessons during lockdown doing piano mashups with her students.
Thank you for tuning in!
Consider implementing the ideas from this podcast by writing several actionable steps for your teaching practice if it’s inspired you.
If you enjoyed today’s show, please leave us a review on Apple Podcasts, which helps other teachers find our show.
Stay updated by subscribing to this show, and get automatic delivery to your device every time a new episode goes live! We publish on Fridays weekly.

20 Best Dropshipping Suppliers in Italy

In general, the eCommerce market is a very saturated place, and the desire for grasping a piece of the pie that this market offers sets a trend that is constantly increasing. Therefore, selecting a target location is one of the fundamental first steps an entrepreneur should make in order to develop a winning strategy. Speaking […]

Wednesday’s Phrases of Knowledge

“Learning is not the product of teaching. Learning is the product of the activity of learners.” John Holt (in How Children Learn)
This quote reminds us that learning does not automatically happen just because there is a teacher. Learning happens thanks to the activity of the learner. A healthy learning environment is learning-centered, not teaching-centered.
Points to ponder: As teachers, how can we facilitate and encourage environments that are conducive for learning? How can we help our learners be engaged in active learning during piano lessons? What can we do to set them up for success? And how can we support students with learning independently on their own during home practice?

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Wednesday’s Phrases of Knowledge

“Most of us are tactful enough with other adults not to point out their errors, but not many of us are ready to extend this courtesy (or any other courtesy, for that matter) to children.” –John Holt (in How Children Learn)

When students make errors, how do YOU respond? Do you quickly and thoughtlessly point out errors, or do you skillfully allow time and opportunity for students to notice and correct errors themselves?
I’m sure we all find ourselves occasionally jumping in too quickly with the “right answer” in our teaching. (When I find myself doing it, it tends to be when I am feeling the pressure of the clock at the end of the lesson time!) In our best teaching, though, we play the “long game” and invest in helping our students become independent. We give students the appropriate amount of challenge (not too much, not too little) according to what they are ready for. We concoct skillful teaching questions that prompt students to learn to hear musical differences on their own. We give them skills and strategies that will increasingly allow them to learn for themselves. And we allow students TIME to think! This creates valuable learning opportunities for our students. Over time, students become increasingly independent and able to teach themselves.
As an aside: It’s not that we are to see errors as inherently “bad.” They aren’t. While we might not want mistakes hanging around for a long time, we must acknowledge they are a natural part of the learning process. To the skillful teacher or learner, errors are incredibly helpful information.
One final point: The above quote from John Holt reminds us of the importance of respecting children. Perhaps this seems obvious or comes easily to you — or perhaps not. I think it’s a good reminder for us all. We ALL — not just children — learn best when our basic needs are met and when we feel respected and valued. Respecting our students means using kindness, truly listening to them, giving age-appropriate choices and responsibilities, and more. (If you’re interested, you can read about what the Montessori approach has to say about respecting children here.)
Happy Wednesday, friends! Please share your thoughts in the comments below.

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The Final Information to Writing Meta Descriptions

As an ecommerce entrepreneur doing SEO, you may have already optimized various aspects of your online store, like your product descriptions or images. However, your work is incomplete until you nail the meta description of your web pages.
Meta descriptions are crucial for on-page SEO, so it’s important to optimize them for both readers and search engines. Below, we explain how meta descriptions work, and provide a guide to writing meta descriptions that’ll help your online store succeed. 
At the end of this post, you’ll be equipped with all the SEO knowledge you need to create your own compelling meta descriptions.
Let’s get started.
What is a Meta Description?
A meta description is a snippet of text that summarizes a page’s content in up to 160 characters. You’ll likely have seen meta descriptions before when you’ve used a search engine like Google.
Whenever you enter a search query into Google, you’ll be presented with a SERP (Search Engine Results Page). On this SERP you’ll find various results that are related to your search query. Below, we’ve placed an image which shows an excerpt from a SERP for ‘Oberlo’.

Here, you’ll find that there are two main features to note. First is the blue text that you see in the image above, which is known as the ‘Title Tag’. The function of the Title Tag is to show the title of the page. Below this you’ll find the meta description, which has a simple function — to draw visitors from the search engines to click on your link.
How Long Should a Meta Description Be?
The ideal meta description length is 155-160 characters. Although there’s no penalty for going above 160 characters, search engines typically limit snippets to the mentioned character range. You can use a tool like www.charactercountonline.com to keep a count of your meta description characters. 

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As a store owner, you’ll want to do everything in your power to get your products into the view of potential customers. Meta descriptions help you to raise your clickthrough rate from three main sources — search engine results, social media shares, and social bookmarks. In all three of these sources, a meta description can provide more information about the page, and help you to secure the attention of a reader.
Although search engines have confirmed that they don’t use meta descriptions in the ranking algorithm directly, Google does use a page’s CTR (Click Through Rate) to assess how well your webpage fits the search query. As meta descriptions really help you to increase the CTR of your web page, they’re a great way to increase your Google ranking.
When you have a higher ranking on Google, you’ll be getting more visitors. More visitors to your store means more potential customers, which means you’ve also got a higher chance of making sales. After all, there are over one billion monthly active users on Google!

Now that we’ve covered the function of a meta description, it’s time that we explained how to write a meta description that’ll boost the traffic that your online store receives. 
It’s important to note that there are some differences between meta descriptions for a home page, and for product pages. We’ve created a simple guide to creating meta descriptions for both home pages and product pages below:
Creating a Homepage Meta Description
When you’re writing a meta description for your homepage, you’ll need to convey the overall message of your business in just 160 characters. This is certainly a difficult task, even if you are an experienced writer.
As a general rule, it’s always a good idea to maintain simple meta descriptions, whilst coming up with a compelling reason to click on the page. When your potential customers are using Google, they won’t even realise why they’ve made a decision — they’ll simply see your compelling meta description copy and then click on the link.
Here’s a great example for a homepage meta description:

Gymshark has created a meta description which sums up their brand’s vision in just 15 words. It’s short, snappy, and relevant to their audience. 
If, like Gymshark, you can summarize your brand in less than 160 characters, you can also use a CTA (Call To Action). Gymshark uses ‘Shop Gymshark now’ as a direct command to the audience, which will entice traffic to their store.  
Plus, the brand uses aspirational language like ‘be a visionary’ to communicate directly with potential customers.
Creating a Product Page Meta Description
Optimizing product page meta description is slightly different from creating a home page meta description. 
Instead of conveying your brand’s vision in just 160 characters, you’ll need to alert potential customers about the benefits that they’ll receive if they click on your product page. 
It’s a great idea to include the unique selling points of your product in the meta description, as this is most likely to draw in potential customers.
Here’s a great example of a product page meta description below:

Here you can see a great meta description for Myprotein’s protein bar product page. Immediately you’ll see the product, and the keyword, has been mentioned — this is great for SEO purposes. Straight after this you’ll find the benefit that you’ll get if you choose these protein bars. They’re described as a ‘convenient nutritional snack’ which is exactly what somebody searching for protein bars is looking for.
You’ll also find at the end of their meta description they have written ‘an unrivaled range of bars, cookies and …’, as the list is incomplete, potential customers are likely to visit the page to find out the missing information.
Whether you’re writing a meta description for your store’s home page, or a best-selling product page, you’ll be able to use these examples as inspiration. 

If you’re running your store with Shopify, you can adjust your meta descriptions from your Shopify settings. You can access this from your Sales Channel, clicking on Pages, and then using ‘Edit Website SEO’.

Important note: If you haven’t yet created meta descriptions for your web pages, don’t worry — Google automatically creates one for each page. 

Meta descriptions that have been curated by Google’s algorithm will simply display text that is already on your page. Whilst using these automatically generated meta descriptions is sufficient, it’s your job as an ecommerce entrepreneur to make sure that your store stands out from the crowd. Create your own meta descriptions and you’ll be able to increase your CTR and further optimize that page for a specific keyword.

Meta Description Preview Tools
A meta description preview tool enables you to view what your link will look like on a SERP before you publish the page. If you’re looking to bolster your webpage’s SEO, these tools are essential. Here are a few free meta description preview tools which you can use to perfect your website meta description.

Portent has created a simple meta description preview tool which you can easily use to practice and perfect your page’s meta descriptions. When you use this tool, you’ll need to enter the title tag, meta description, URL, and any keywords that you’re looking to optimize. Once you’ve provided this information, you’ll be given a view of how the page looks on a SERP.

ToTheWeb’s meta description preview tool has two functions, both of which are fantastic for an ecommerce entrepreneur. The first function allows you to enter your page’s URL and you’ll then be provided with an outlook of how the page appears on a SERP. The second function of the tool is a meta description editor — you can use this to edit and optimize your page’s meta description. Once you’ve landed on a killer meta description, you can update your page and reap the benefits.

When you’re optimizing an onlines store for search engines, it’s critical that you take into account mobile audiences. It’s estimated that around 69% of all internet users use mobile for product research, and that figure is only going to go up in the future.
It’s a great idea to bare this in mind when you’re creating meta descriptions for your pages. We recommend that you use Yoast when creating your meta descriptions — they have incorporated buttons on their tool which allow you to switch between mobile and desktop meta descriptions.

When you’re creating meta descriptions for a mobile audience try to ensure that your title tags are kept within 40-60 characters, and that your meta descriptions are less than 90 characters long. The reason for this is that there are fewer characters displayed on a mobile SERP, as the screen sizes are also smaller.

6 Tips for Optimizing Your Meta Description and CTR
Now you’re ready to start creating your own meta descriptions — congratulations!
It doesn’t matter if you’re already a skilled SEO writer, or if it’s your first time optimizing a web page, you’ll learn the best writing techniques as you’re creating your own meta descriptions. Just before you dive into meta descriptions yourself, we’ve created a list of 6 tips that’ll help you to optimize your meta descriptions, and increase the CTR for your store:
1. Answer the User’s Question
People use search engines like Google to find answers. It doesn’t matter if the question that they’re asking is ‘is Berlin hot in Summer?”, or “how to become rich with dropshipping?” — if you can answer the user’s question in your meta descriptions, you’ll be able to entice intrigued readers to click on your content.
2. Ensure Your Meta Descriptions Are Relevant
When you’re writing a meta description, it’s imperative that the copy is relevant to not only the Title Tag, but that it’s also relevant to the search term that user is interested in. If you’re selling sunglasses and your meta description includes information about handbags, your audience will be confused and unlikely to click on your page.
3. Drive Home Your Message
60 characters really isn’t a lot to work with when you’re writing a meta description. Once you’ve decided on the messaging that you want to use, try to include it as much as you can in the character limit. Every word should be there for a reason, and that reason should be to improve your CTR.
4. Create Enticing Meta Tag Copy

Studies show that 8 out of 10 users will click on your page if you have a compelling copy. Take advantage of this information and create the best page titles that you can — it’ll really help your store to generate and secure traffic.
5. Take Advantage of CTAs
It’s a great idea to include a CTA (Call To Action) in your meta description. A CTA like ‘buy now’ is a direct command that may inspire your users to take action and purchase a product from your store.
6. Use the Active Voice
It’s always best to use the active voice when you’re writing your meta descriptions. Instead of using language like, “All the best styles are found here”, use “Find all the best styles”. This presents a command to potential customers, instead of a suggestion.

Now you’re ready to write great meta descriptions for your online store! You’ll be able to use the tips and tricks mentioned in this article to start generating even more organic traffic to your ecommerce store today.
In summary, here are all the steps to writing good meta descriptions:

Answer questions through your description
Ensure your he meta description copy is relevant to search intent
Make full use of meta description length
Use enticing copy for your meta description tag 
Take advantage of call-to-actions
Write in an active voice 

If you have any more questions about meta descriptions, or ecommerce businesses in general, let us know in the comments section below — we’re happy to help you on your entrepreneurial journey.

Want to Learn More?

Eco Fairness Declares a 100% Fairness Acquisition by Digital Medical Worldwide Inc. (OTC Markets 'QEBR')

LONDON, England,
July 16, 2021 (Newswire.com) –

Eco Equity Limited, a U.K. company with cultivation assets in Africa, will combine its operations with Virtual Medical International Inc., creating a vertically integrated cannabis company with one of the lowest costs of production globally.

Eco Equity is still scaling its operation in Zimbabwe after delays caused by COVID-19, but remained resilient during the past 12 months while construction was delayed. Thanks to this acquisition, Eco Equity will continue its vision as a pioneer in Africa that produces, high-grade EU-GMP THC medical flower at its 30,000 SQ FT facility in Zimbabwe. Eco Equity’s business model will make it the lowest cost producer, with the highest grade of product globally.

Eco Equity is not a simple cultivator of EU-GMP THC cannabis flower; it also engages in genetic research and development. This capability allows Eco Equity to develop a proprietary seed bank of desirable and effective cannabis strains. The plants will have traits that can include low water requirements, pest resistance and higher yields of rare cannabinoids such as THCV and CBG, etc., which have a higher market value than traditional THC and CBD produce.

This acquisition will accelerate Eco Equity’s expansion plans. Following the successful execution of the transaction, the combined group of companies will operate under the Virtual Medical name with Eco Equity becoming a wholly-owned subsidiary headquartered in London.

The acquisition is expected to result in substantial benefits for Virtual Medical with Eco Equity’s medicinal cannabis THC focused cultivation facility in its portfolio of vertically integrated companies:

Establishes Virtual Medicals THC cultivation credentials and demonstrates the “seed-to-sale” value chain for both recreational and medicinal markets.
Provides access to pharmaceutical and clinical research entities with a high demand THC product that has as much as 5 times the value of traditional CBD products currently offered by VMI.
Opportunities for collaboration with VMI’s expert medical and scientific executive management team, to align Eco Equity R&D efforts that produce rare cannabinoids which have an increased efficacy for chronic disease and provide higher returns for investors and stakeholders.
Increases Virtual Medical’s reputation as a manufacturer of high-quality products on a large scale and provides access to European and global markets outside of the USA.

VMI have confirmed the appointment of Jon-Paul Doran, who was pleased to accept the role as President EMEA of the combined company. Jon-Paul, the original co-founder of Eco Equity, will continue to lead the new business after the acquisition. Jon-Paul Doran is a veteran in the financial markets who entered the cannabis industry in 2018. The combined company has a very strong board which includes Larson Elmore, who will become Chief Executive Officer, Dr. Daniel Reshef. and Dr. Aubrey Oliver.

Non-executive director positions will be held by Timothy Ambrose (Eco Equity COO), Philip Collin, Richard Collins and Michael B Davis.

Eco Equity CEO JP Doran commented on the acquisition, saying “This acquisition really bears testament to the hard work carried out by my team. We are now in a position to assume our role as one of the most exciting and dominant cannabis cultivation companies globally. This position also rewards our loyal investors with a tremendous opportunity to see explosive growth with VMI.”

“We are very excited at this next chapter and look forward to delivering a world-class vertically integrated cannabis company”.

Larson Elmore, the CEO of the combined company said “The combination of Virtual Medical and Eco Equity is a game-changer in the U.S. cannabis industry. Our goal is to create through aggressive acquisition and expansion one of the largest public cannabis companies in the US in this sector. Combining Eco Equity’s low cost of production and high-quality product grown in perfect natural conditions means we have no barrier to entry on any geographical market.”

The acquisition will provide a potential liquidity event for Eco Equity investors allowing them to liquidate or retain their shares and continue toward a higher growth trajectory in the combined company.

About Virtual Medical International

Virtual Medical International (OTC: QEBR), through its wholly-owned subsidiary, has trademarked the brand name “Amsterdam Café: Welcome to Your Whole Health”™. The diversified, multi-channel business model is positioned to derive revenue from product sales through company-owned retail stores, franchise stores, domestic and international franchise activities, third-party contract manufacturing, e-commerce and corporate alignments.

Virtual Medical International’s business model is designed to help consumers improve the health and quality of their lives by making available an array of high quality, CBD-centric products consistent with a healthy lifestyle. To that end, Virtual Medical formed Amsterdam Café as a wholly-owned subsidiary to become a comprehensive, vertically integrated organisation within the CBD whole health sector, with plans to acquire and open CDB Stores across the U.S.A. and Europe.

For further information contact:

Larson Elmore Phone: +1 (216) 345-4567

Email: lelmore@virtualmedicalinternational.com

About Eco Equity:

Eco Equity is a London based company with rapidly expanding production operations in Africa. Eco Equity has acquired licenses in Africa to meet the global demand for an effective medicinal cannabis product supplied to the wholesale pharmaceutical industry.

Eco Equity intends to become world leaders in the production of medicinal quality cannabis, supplying extracts and produce such as GMP-Flower, GMP-Oil to the pharmaceutical industry as an API (Active Pharmaceutical Ingredient) to meet the increasing global demand for a premium medicinal cannabis product that transforms lives. With a combination of research, development, cultivating, growing and manufacturing Eco Equity’s mission is to advance the medical extracts, related products and sector as a whole by educating the Zimbabwe community and developing products that are safe, effective and affordable for export.

For further information contact:

Jon-Paul Doran Phone: +44 (0)20 7043 1541

Email: jp.doran@eco-equity.com

Press enquiries contact:

Jonathan Millbank Marketing Director Phone: +44 (0)20 7043 1541

Email: Jonathan.millbank@eco-equity.com

Source: Eco Equity Limited

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