Natural Advertising and marketing Concepts for Entrepreneurs on a Shoestring Finances

Interested in learning ways to increase your traffic and market a product without breaking the bank? Today we’re going to discuss some simple strategies that any entrepreneur can use to gain traffic to their store for free. The only thing you’ll need to invest is good old sweat equity. 
While paid marketing can be a great way to quickly generate a lot of traffic, this traffic is short term, it’s cost prohibitive, and you need to continually reinvest. Luckily, there are tons of other tactics if you want to learn how to increase website traffic.
Enter organic marketing, which basically refers to everything outside of paid tactics and strategies. Instead, organic marketing focuses on simple, actionable strategies for gaining more free traffic. These tactics are rooted in simple actions you can take to generate real results. 
One tip to keep in mind: double down on the most relevant traffic you can find and choose a strategy you can do consistently. Focus on getting results with one approach before you add on others. If you spread yourself too thin with too many tactics at once, you may find yourself overwhelmed and frustrated.

📈 Start growing organically today

Four prerequisites to getting more organic traffic
If you’re going to put in all the effort to drive organic traffic, you want to make sure you’re set up for success. You don’t just want traffic for traffic’s sake. What you want is a steady stream of potential customers and to turn traffic into revenue and profit. Before you get started, you’ll want to be sure that you have:

A great product that is profitable. Consider going through a product validation process before launching your organic marketing tactics. This step was critical for life and business partners Natalie Holloway and Maximilian Kislevitz when they launched their brand, Bala.

A substantial target audience. You’ll need a solid amount of people interested in buying this type of product. 

An addressable target market. This means a group of people in a market with shared values, behaviors, or other qualities you can focus on. 

A great product story. Your website’s copy and product descriptions need to be compelling enough to turn visitors into customers. 

Once you’re good to go with the above, it’s time to get started.
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Why content is at the core of an organic marketing strategy
Content is one of the main reasons people use the web, and creating the right types of content can help you generate some serious traffic.
Content marketing is about creating high-quality, informative, and engaging content to attract customers to your online store. It’s a powerful method of building traffic because it helps you build your brand and position your business in the industry as a thought leader.

Content isn’t just king. Content is the whole kingdom.

Lee Oden

Remember: We’re talking about a long-term strategy, which demands consistency and patience. But the rewards are well worth the effort. Annual growth in unique site traffic is 7.8 times higher for brands that use content marketing. 
Beyond that, content:

Builds trust with customers
Improves conversions
Generates cost-effective leads 
Significantly improves your search engine optimization (SEO)

You’ll want to produce high-quality content that focuses on something other than your products and company to avoid being too self-promotional. The key with content marketing is to provide real value through content your customers might find relevant or interesting.
Strategy 1: Start a blog
Starting a blog doesn’t mean simply sharing your thoughts and feelings hoping it leads to a sale. Instead, you want to create educational content that solves a problem for your audience and is easy to find through search engines. 
We created a separate video (below) that tells you everything you need to know about doing this, from strategy to execution.
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Blog traffic tactic 1: Long tail keywords 
Prioritizing SEO when creating your content calendar and writing your articles will help drive organic traffic. Start by conducting keyword research to identify ranking opportunities for educational keywords related to your niche. There are likely many “how-to” and “best X” opportunities, for example, you can produce as blog content.
While short, high-volume terms may be tempting, you might be missing out on page views if you’re not looking at long-tail keywords as well. Long-tail keywords are lengthier and more specific keyword phrases. They’re easier to rank for and often get click throughs from search engines at a much higher rate than shorter, more generic terms. For a site without much traffic and very few backlinks, long-tail keywords are a great place to start. 
Focusing on evergreen educational content is much more beneficial long term for a business than news-style articles. They provide value to a reader regardless of when they’re discovered. You can even include links to your products if they genuinely solve the reader’s problem. 
Beyond keyword targeting, remember to optimize your content for SEO: 

Make sure your page title matches search intent. 
Write meta descriptions that are click-worthy.
Use a hierarchy of header tags to organize the content simply. 
Keep the URL short and keyword-focused. 

You can also use this SEO checklist to evaluate every piece of content you create and make sure it’s ready for search engines. 
Blog traffic tactic 2: Interview and collaborate with experts
Even if you don’t have much traffic, don’t be afraid to reach out to interview and collaborate with subject matter experts. Most people are highly receptive to being interviewed if the content you’re creating aligns with and will help them further their mission. Plus, many are willing to promote the content on their social media accounts, which can further expand your reach and earn more traffic. 
Consider an expert roundup with the top 10, 50, or even 100 leaders in your industry—a powerful tactic to encourage influential people to share the article with their audiences. This tactic is even more effective if you create a badge or other complementary visual they can feature on their website, ideally linking back to your original article. 
Strategy 2: Produce video content
You don’t need expensive camera equipment to drive traffic through video. Content quality is much more important than production quality. 
According to Cisco, by 2022, online videos will make up more than 82% of all consumer web traffic. YouTube is already the second most popular search engine on the planet. 
Not all video is equal when it comes to driving traffic and delivering a return on investment. Rather than trying to be the next viral sensation, one of the best things to focus your attention is making sure you follow the three Es: 


The reason for this is simple: creating content that’s useful to an audience, whether they watch it today, tomorrow, or two years from now, can help you generate leads for years to come. 
To make this strategy work, you’ll need to ensure your videos are optimized for search. 
For example, Beardbrand creates mens grooming tutorials. In one of its popular YouTube videos, it targeted the search query “how to trim a short beard” which is reported to have 600 searches a month in ahrefs Keyword Explorer. The brand has a good YouTube SEO strategy of focusing video content on covering a keyword, using a clear title, detailed video description, and listed in one of its playlists.
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Tactic 1: Content upgrades 
A content upgrade is an add-on or extra piece of content that complements another content asset. You might see blog posts or articles that push readers to download content upgrades, like cheat sheets, checklists, webinars, and templates on the same topic. Or if you have a complex or high-tech product, maybe a downloadable white paper would work.
This tactic is a powerful way to get customers’ email addresses and build your email list so you can continually provide value and deepen the relationship through email marketing.
Tactic 2: Live videos 
Live video feels more personal and engaging than other types of video content because it opens the door for real-time two-way interaction. And now you can livestream on multiple social media platforms at once from the same video source. 
Live video humanizes brands and makes the experience feel more exclusive. It also gives viewers an opportunity to interact with the brand. So while there might be less traffic generated from live video than other methods, the quality of the traffic can be extremely high. 
Live video has been instrumental for Camille Rose’s organic marketing efforts. The skincare brand had to pivot its 2020 marketing strategy due to the COVID-19 pandemic—so it turned to Instagram. The brand hosted lives with collaborators, including estheticians, psychologists, brand stylists, yoga instructors, and more. “We said it all. We did it all. We teamed up with influencers,” says founder Janell Stephens. “So we just put our marketing budget for 2021 on our own ecommerce and on our social pages.”
Strategy 3: Organic social media marketing
Social media is about a lot more than getting the most likes and encouraging people to buy things. At its core, social media is really about encouraging conversation, building a community, and driving excitement.
Building a social media following is incredibly important for promoting and building brand awareness. But your goal here is to get traffic back to your website, so the below tactics focus on helping you do just that. 

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Tactic 1: Giveaways and contests 
Contests and giveaways are a great way to drive traffic to your website and can also have a big impact on your followers and engagement. 
Prizes and rewards are powerful incentives to get people to promote your business. Rather than simply rewarding people to sign up, create a viral loop with a points-based system where people earn points for promotion. This gamifies the process where people increase their chances of winning based on the number of other people they sign up, while extending your social media profile’s organic reach. You can also use referral links to track this.
Tactic 2: Offer time-sensitive discounts
Putting an expiration on your discount leverages scarcity, which is a powerful psychological sales trigger. That’s why offering time-sensitive discounts can help generate a lot of traffic and sales. 
Because this tactic is a short-term traffic driver, make sure to capture the customer’s email and allow them to opt in to a newsletter so you can continually send them valuable content and draw them back to your site. 
Tactic 3: Leverage social commerce
Social commerce is the meeting point of social media and commerce. Social media platforms like Pinterest and Instagram have streamlined the buying process for customers. Customers who see products they like can add them to their cart directly on each social media platform. Depending on the platform, consumers can also finalize their purchase right from the platform or move to the retailers’ official sites.
With smartphones and social media only increasing in popularity, social commerce is getting more mainstream by the day. And while the social commerce fever hasn’t reached its tipping point in the US, in China, social commerce accounts for 11.6% of retail ecommerce sales. Social commerce sales topped $186 billion in China in 2019—approximately 10 times the number of social commerce sales in the US. Simply put, social commerce in North America has a ton of room to grow, and this is a traffic and sales opportunity you don’t want to ignore. 
Read more: How to Sell on Instagram in 2021
Strategy 4: Affiliate program
You may have heard of influencer marketing, where social celebrities earn flat fees for making a post endorsing a product. Besides the upfront cost, not knowing how many sales will come from it is a huge risk to a budding or budget-conscious entrepreneur.
Affiliate programs are sort of like influencer marketing tactics, but you don’t have to spend anything upfront to enlist your promoters. Instead, affiliates earn a commission for every sale that comes from them marketing your products. The affiliate simply promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website or app to another.
Launching an affiliate program with blogs and influencers can be a powerful way to grow traffic and sales. It creates a win-win situation that incentivizes influencers to try and make sales because they have the potential of making a lot of money. 
Affiliate commission percentages can range depending on the influencer, blog, industry, and company. 
And while you’ll end up making less profit on affiliate sales, you can make up for this in volume by connecting with a whole new audience and set of customers you may not have had access to before. 
Strategy 5: SEO
When customers search for your products, you want your store to be one of the top results that appears for their search—especially considering 75% of clicks go to the top three results on a search engine results page. While the best SEO marketing tactic is content creation, there are some other simple things you want to get right as well:

Optimize your site structure for SEO.
Find and submit your sitemap to Google Search Console.
Add breadcrumbs to your product categories to instantly create internal links.
Identify the pages on your website that currently have the most authority and page rank. You can do this with a free tool like MozBar from Moz for Chrome.
Add a link from your authority page(s) to product pages and other URLs you want to drive traffic to on your site.
Incorporate the link naturally on the authority page using anchor text related to the keyword you’d like the target page to rank for to drive more traffic from organic search.

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Start marketing your store today
Now you have some solid ideas for strategies and tactics you can use to grow your traffic and sales without breaking the bank. This is by no means an exhaustive list, but it is an effective one. If you commit, put in the work, and apply the lessons you learn along the way, you’ll reap the rewards in the long run. 
Illustration by Pete Ryan

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Organic marketing FAQ

What is organic marketing?

Organic marketing refers to non-paid strategies and tactics to attract customers and promote your business. Organic marketing happens more naturally and is often less aggressive than paid efforts.

Is organic marketing legit?

Yes, organic marketing is legit. Some may argue organic marketing is more effective than paid marketing because it focuses on building a more sustainable flow of customers and sales.

What is organic social media marketing?

Organic social media marketing is the use of non-paid social media marketing tactics. This includes standard static posts on social media, as well as Stories, Lives, replies, comments, and other free methods of social media engagement.

How to use organic marketing?

You can use organic marketing by following the strategies and tactics outlined in this post. Some ideas include:

Start a blog
Create videos
Use social media
Launch an affiliate program
Leverage SEO

How BrandsGateway Can Help You Start Your Own Business

A clear result of the pandemic is that people realized that they want to have more control over where, when, and how they work. Surveys conducted during the past year show that demand for flexible working conditions and side businesses are at their highest in history especially among Millenials and Gen Z. This might mean […]


July 27, 2021 ( –

Legacy Letter Challenge founder Blake Brewer is excited to announce a formal partnership with Arkansas tight end Koilan Jackson. Together, they’ll share the mission of the Legacy Letter Challenge and its goal of helping a million fathers write at least one well-written, meaningful, lasting letter to their children. 

A proud father of a two-year-old son, Koilan understands the demands and pressures of being a student-athlete and parent.

“The best time each week is when I pick up my son from daycare,” Koilan said. “I love it when he sees me and yells ‘Daddy! Daddy!’ I want to be a great dad to my son in the same way that my dad was to me. I love my family.”

Koilan’s father, Keith Jackson, is a College Football Hall of Fame tight end and played for the Philadelphia Eagles, Miami Dolphins, and Green Bay Packers in the NFL. Keith currently mentors a group of 20 young dads who grew up without fathers.

“I’ve always been so proud of Koilan,” said Keith. “I tell him all of the time how much I love him and the great things that I see him doing with his life. Koilan is a great father and I love to see him interacting with Kairo.” 

The Legacy Letter Challenge helps dads communicate their heart and feelings to their kids in a lasting way.

Blake founded the Legacy Letter Challenge after receiving a life-changing letter from his own father. He discovered the note just hours after his father, Larry, died in a drowning accident in Hawaii.

“Knowing the influence my dad and his letter had on my life, I knew I needed to help other dads write their letters,” Blake said. “That’s why we started the Legacy Letter Challenge. It’s amazing to see how it caught on. We’ve helped professional athletes, executives, young dads, old dads, and grandfathers write their Legacy Letters.”

Koilan begins his Legacy Letter Challenge in the coming months, and he encourages all dads to do the same.  

“I hope I can inspire dads from all over the country to be great dads and to write a Legacy Letter with me,” Koilan said. 

Anyone interested can go to to sign up for the program. Receive 10% off with the discount code “koilan.”

The Legacy Letter Challenge for Moms will be released in the coming weeks.


Blake Brewer founded the Legacy Letter Challenge, to help a million dads write at least one meaningful, lasting Legacy Letter to their children. The program walks dads through a break-through experience: drawing out the letter that already exists in their hearts, carrying it to their minds, and, ultimately, guiding them to put it on paper. 

Every letter matters. Every dad matters. Every child matters.

For information contact:

Source: Legacy Letter Challenge

Charity Launches Good Deed Problem, Paying Out $1 Million to Good Samaritans

July 27, 2021 ( –

A charity is paying people to be good. Regal Prosperity, a nonprofit organization, has pledged $1 million for those who display and document good deeds on social media.

Regal Prosperity is giving away $1 million for good deeds displayed on social media.
The charity announced the challenge at the start of July.
Over $100,000 has been awarded thus far.
The charity director and investment executive, Roble Regal, was lauded for his firm’s performance.
The high-risk-taking investment firm takes a humanitarian approach to doing business.

The Initiative

Regal Prosperity is accepting submissions for an initiative launched this summer intended to display acts of kindness on social media. The initiative, as outlined on the charity’s website, is rewarding prize money for outstanding public displays of good deeds. Deeds can be submitted with the hashtag “#regalgooddeedchallenge”.

In an interview earlier this year, Roble Regal hinted to the initiative stating that “We get what we reward out of people” and hopes to create a “good-deed pandemic.”

One recipient of the prize who received $40,000 had befriended, clothed, and helped a homeless man find work in Toronto, Canada. The act of kindness seemed to resonate with the charity director, who has been noted for his work with the homeless.

The Charity

Other awards and initiatives organized by Regal Prosperity include “The K.F.A. Award” which rewards and supports victims of domestic violence, and “Profit Visions”, which rewards individuals that display a gift for trading in the stock market.

“I want to associate being good with being rewarded in people’s minds.”

– Roble Regal

Roble Regal and Regal Investments

Regal Investments, the investment fund headed by Roble Regal, was rated the best investment fund in 2021 after successfully creating over one hundred new millionaires in one month with high-risk investment plans offered to retail clients – a first in the investment management field.

Also a part-time musician, Roble Regal was covered by Noisey and Vice News for a cryptic music video he released, in which the login information for a PayPal account with $5,000 was hidden and claimable by anyone who could solve the puzzle.

It’s clear that the Regal brand is poised to establish itself as the common man’s aid and give finance a more humanitarian image amidst anti-capitalist sentiment present in younger generations. Applicants for the Regal Good Deed Challenge Award may submit a documented good deed on the charity’s website along with the hashtag #RegalGoodDeedChallenge on their social media post.

Source: Regal Prosperity

Native Safety Companions With RSPNDR

VANCOUVER, British Columbia,
July 27, 2021 ( –

Local Security, a Canadian security technology company, has partnered with RSPNDR to offer one-click guard response services throughout North America.

The companies will offer an end-to-end solution that starts with the remote monitoring of all activities. Each type of service will have a custom response procedure using Local Security’s built-in Actions and SLA engine. Dispatches of live patrollers will be handled through RSPNDR’s network of distributed mobile guard companies to secure the sites on demand and provide transparency and reporting.

“Fast access to reliable security patrol services is a perfect addition to the Local Security platform,” said Adam Power, CEO, Local Security. “Our partners coast-to-coast can now dispatch a trained RSPNDR guard with the click of a button, which completely eliminates the typical bottlenecks of live dispatch.”

“The combination of Local Security’s VaaS and RSPNDR’s distributed guard network offers customers the best of both worlds,” said Mark Zimmerman, CEO, RSPNDR. “Consumers will get great remote monitoring every day and the fastest on-site response when they need it.”

Local Security supports service providers around the world. The Local Security platform offers analytics and real-time insights, and connects directly to a network of security guards, ECC’s, and local support agencies, avoiding unnecessary phone calls and wait time to dispatch in response to an incident. Local Security works with guard service providers, systems integrators, and IT service providers to equip them with advanced technologies to better serve their clients.

Sought-after products include Bounty Hunter and Camera Glue. Bounty Hunter helps service providers make every mission a success. The toolkit allows Surveillance Operations Centers an end-to-end solution for managing incidents from a video-first perspective. Camera Glue connects to virtually any stream source including IP cameras, NVRs, hybrid encoders & more. Powerful remote tools allow you to manage every aspect of multi-site video surveillance networks.



The Local Security suite integrates best-in-class cloud video management, AI computer vision, and a proprietary workflow management technology.

The platform creates a robust connection between video operators and emergency responders in 6500+ jurisdictions.

All of these products and services together create a complementary ecosystem that enables local security organizations to deliver best-in-class security services.


Devon ThomasPresident, Local

Source: Local Security

Prepared Computing Joins Google Cloud Companion Benefit Program

July 27, 2021 ( –

Ready Computing, a leader in both healthcare and IT services and solutions industries, is proud to announce it has joined the Google Cloud Partner Advantage Program. By joining the Google Cloud Partner Advantage Program, Ready Computing can sell products and manage services with Google Cloud as well as build applications and solutions using Google Cloud technology. This new partnership gives Ready Computing the opportunity to expand its IT offerings to customers through Google Cloud services, demonstrates proven expertise in managed services and complete customer support from small to large scale platforms and applications.

“Our team is now able to offer more comprehensive cloud solutions and provide expertise, guidance, and direction for companies currently using or are planning to use cloud services,” said Chad Root, Vice President of the Managed Services Department at Ready Computing. “It’s imperative that current and future clients have access to these capabilities to support strategic decision-making.”

For any company that’s interested in migrating to the cloud, some of the key advantages are greater flexibility and faster agility. Through its partnership with Google Cloud, Ready Computing can now leverage Google Cloud’s vast global infrastructure. For example, Channels, one of Ready Computing’s flagship services, is hosted and developed on Google Cloud. This allows for the platform to be resilient, responsive in performance, and access the advantages of the Google Cloud Healthcare API. Ready Computing, with support from an authorized Google Cloud distributor, is also an approved partner for Google Workspace, giving Ready Computing the opportunity to work with customers that want to move to Google Workspace and assist them with the purchase of correct licenses and tools. 

To learn more about Ready Computing and its end-to-end technology services and solutions, visit 

About Ready Computing 

Established in 2011, Ready Computing specializes in implementing health information exchanges for federal, state, and commercial entities. Headquartered in New York City, and strategically located across the U.S., Canada and Europe, the company partners with its clients to deliver industry-leading expertise in systems integration, health information exchange and application development. To learn more, visit



Source: Ready Computing

New Sustainable Zero Leak Magnetic Valve Expertise Will Considerably Cut back Emissions Dangerous to the Environment

July 27, 2021 ( –

Industrial technology company ZL INNOVATIONS has introduced a “Zero Leak, Zero Emissions, Zero Maintenance” magnetic circuit-based valve system resilient enough to resist the effects of high temperatures and corrosive working fluids with a unique design to “completely prevent valve leaks for the working life of the valve.” The “Sustainable Zero Leak Magnetic Valve” produced by ZL INNOVATIONS utilizes external magnets to actuate the interior valve assembly while maintaining a hermetic seal. The valve can even be completely welded shut.
“The advantages of this hermetically sealed magnetic circuit-based valve technology include eliminating the risk of fugitive (fault-generated) emissions while functioning maintenance-free in high temperature and highly corrosive environments,” said Bob Ward, CEO of ZL INNOVATIONS. “Our zero leak, zero emissions, zero maintenance magnetic valve technology will significantly reduce industry operations downtime. Shutting down a production line because of a leaking valve can be a six- or seven-figure issue for a manufacturer while the line remains idle. The Zero Leak valve can help eliminate that headache.”
Board Chairman and Co-Founder of ZL Innovations, Jorge Yant, commented on the tremendous implications of the impact of magnetic circuit-based valve technology on the world economy and climate: “60% of fugitive (escaped) emissions in industry are due to leaking valves. That equates to approximately 72 million tons of CO2 released into the atmosphere every year. ZL Innovations provides new magnetically actuated valve technology that could put a potentially powerful curb on that amount, all while saving the oil & gas, and chemical industries billions of dollars of lost production per year. Our zero leak, zero emissions, zero maintenance magnetic valve technology is ready now to assist efforts to improve industry efficiency as well as our global climate.”
For more information about ZL INNOVATIONS and their patented sustainable zero leak magnetic valve technology, visit their website at or email the company at
Robert “Bob” Ward, CEO, ZL Innovations

Source: ZL Innovations

As Faculties Put together to Reopen, Consultants Advocate Investing in Cleansing and Well being Measures – and Violet Protection Has the Merchandise to Help Them

July 27, 2021 ( –

With experts recommending that schools spend some of the $190.5 billion available in pandemic recovery aid on cleaning and safety measures, Violet Defense suggests schools consider its clinically proven, chemical-free UV disinfection technology that is effective against the COVID-19 virus.
Orlando-based Violet Defense develops innovative germ-fighting UV technology, including the only known installable pulsed xenon solution that can be used to regularly disinfect both hard surfaces and the air. The Violet Defense products are third-party validated to kill up to 99.9% of SARS-CoV-2, E. coli, salmonella, MRSA, C. diff., norovirus and C. auris.
Violet Defense CEO Terrance Berland said UV disinfection can help schools and families return to some sense of normalcy this fall.
“After schools closed down last year because of the pandemic, countless school children missed out on valuable learning and social opportunities as they worked from home,” Berland said. “As schools reopen for in-person instruction this fall, we hope to offer peace of mind to students, staff, and parents by providing a clean and safe place for young people to grow and learn. And because we understood the demand, we secured a significant amount of product so that we have ample availability for those in need.”
Schools are now preparing for safe re-opening, with federal funding supporting measures including cleaning and safety. Another $122.7 billion was approved in March, bringing the total available funds to help defray infrastructure costs to $190.5 billion. So far, 40 states have submitted plans to access and use the funds, with 12 of them approved.
The National Council on School Facilities has recommended that 15% of that funding be allocated to improve policies and strategies to provide healthy and safe learning environments. The Centers for Disease Control has recommended that schools include a layered prevention strategy, including cleaning. 
Cleaning is a vital part of reopening preparations because schools must diligently disinfect interior spaces in anticipation of students who arrive before knowing they carry the COVID-19 virus. 
However, common chemical-based disinfection strategies can expose children to harsh chemicals that may be toxic in large quantities. Chemicals can also be particularly harmful to individuals who suffer from respiratory conditions such as asthma, and extensive use can be damaging to surfaces and materials.
Violet Defense UV disinfection products provide regular disinfection while allowing schools to rely less on chemical disinfection protocols. And a number of schools have already begun to adopt Violet Defense’s UV technology.
For example, the Jewish Academy of Orlando has installed germ-killing UV lights from Violet Defense throughout its school, including units in its nurse’s clinic, classrooms and other shared spaces on campus, which allowed them to continue in-person education last year as well.
Violet Defense also offers UV air purifiers, from its partners at PURO Air, to provide continuous disinfection by automatically cycling and disinfecting air throughout the day. This combination of products can complement a school’s layered prevention strategies, as recommended by the CDC, against not only SARS-CoV-2 but other common viruses such as influenza, norovirus, and the common cold, which are transmitted through fine aerosol droplets.
The solutions will assist frontline workers, janitorial staff members and students by minimizing their exposure to contaminated surfaces, which should result in fewer student absences and more safety for staff and teachers.
“Violet Defense offers a variety of UV disinfection products, from fully automatic installed solutions to on-demand mobile disinfection of air, surfaces and equipment to combat the ongoing threat of COVID-19,” Berland said. “We believe that the proper deployment of our technology will help students move forward and catch up on the learning opportunities they missed last year as a result of the pandemic.”
About Violet Defense
Violet Defense uses UV disinfection to protect everyday spaces from harmful pathogens by killing up to 99.9% of E. coli, Salmonella, MRSA, C. diff., Norovirus, C. Auris, and coronavirus. Violet Defense’s technology is the only known Pulsed Xenon solution that can be installed into a room full-time, creating a continuous way to address disinfection needs of all types of settings. For more information, visit or follow us on Facebook (@violetdefense) or LinkedIn (@violetdefensetechnology).
Media Contact
Alexis Quintal

Source: Violet Defense

Which Los Angeles Regulation Agency Gained the Basketball Battle for Charity?

July 27, 2021 ( –

Los Angeles Trial Lawyers’ Charities (LATLC) hosted their inaugural 3 on 3 Basketball Tournament at El Segundo Recreation Courts on Saturday, July 24, 2021. 16 teams of trial attorneys from firms across Los Angeles County took to the basketball court in a fun and entertaining competition that raised over $50,000 for Los Angeles Trial Lawyers Charities’ upcoming Great Tryke Giveaway.  

Attorneys from Los Angeles law firms including Kramer Trial Lawyers, exchanged suits and courtrooms for jerseys and hoops as they competed against one another on their way to the final. It was Ballers JHS (Law firm of Javanmardi | Holmquist & Shegerian) that took away top honors on the day by defeating CAALA NL (Consumer Attorneys Association of Los Angeles New Lawyers) in the final. They were presented with the tournament’s trophy, which will be kept at their offices until next year’s event. The teams were cheered on by colleagues and family, who were treated to a lunch of sandwiches prepared by Standard Station in El Segundo, and volunteer-run family-friendly activities, including face-painting and kids’ arts and crafts coordinated by LATLC’s Youth Ambassadors, middle and high school students who volunteer with LATLC.

“We have been absolutely thrilled with our first 3 on 3 Basketball Tournament fundraiser,” says 2021 Los Angeles Trial Lawyers’ Charities President and Kramer Trial Lawyers attorney, Daniel K. Kramer. “The lawyers who participated took their passion onto the basketball court and had some much-needed fun. We are very proud to have raised so much for our upcoming Great Tryke Giveaway.”

All proceeds from the day will go towards Los Angeles Trial Lawyers’ Charities’ Great Tryke Giveaway, which is to be held on Saturday, Sept. 18, 2021 in Long Beach. The event has been an enormous success in past years, with LATLC working alongside SoCal Trykers to gift to disabled children new wheels. 

Source: Los Angeles Trial Lawyers’ Charities

Improve Group Engagement With Strategic Press Launch Distribution Via

July 27, 2021 ( –

For small businesses, community involvement is one of many ways to engage with the public and jumpstart building a brand. With simple press release distribution through, businesses can distribute newsworthy stories, announcements, and other public events that can get them some local attention.

“For smaller and nascent businesses, getting support from local communities can help encourage broader outreach efforts and help get a business’s name out there,” says Erik Rohrmann, COO at “Sometimes it’s as simple as connecting with online groups, city administrators, or clerks to find out how you can get involved.”

From a public relations perspective, getting involved and giving back within local communities helps to warm up relationships and creates a critical touchpoint for potential customers. But more importantly, it’s essential that businesses be authentic and earnest with their strategy and support causes that they themselves are passionate about.

An added benefit is positive community interaction: local media love to share stories about business success and how they’re doing good within their own communities.

Through strategic press release distribution, businesses can conduct critical community outreach and get to know local communities, helping them stay top of mind with consumers, increase their brand awareness, and drive more engagement. helps organizations and business leaders improve their targeting and reach through its simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit

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