Podcast Pause 8/1/21

Ryanne and Jay – Sleep tight, you deserve the rest.  I’m sure we all look forward to hearing from you next week.
Numbers for the whole month of July 2021
Total listings: 1250Items sold: 68Sales: $1,342.51Highest price sold: $80 – Boxed set of The Door’s CDsAverage price sold: $1974Cost of items sold: $206.05 / Average cost: 3.03 eachSpent on new inventory: $670.25Number of items listed: 79
July was one of the better months for me in a long time. I had a few days of no sales but the weekends seemed to bring all of the buyers out. I spent quite a bit on inventory this month due to buying 4 large boxes of vintage computer games, video games, graphic novels, and comic trade paperbacks (TPB). Going through the games, I’ve increased my limited knowledge about video games and will probably be pickier when buying them in the future, but with the first box listed and about half of the games sold, I am already in the profit column on that box.
August looks to be even better. So far today, the first day of August I have had $231 in sales, and there are still 5 hours to go.

Podcasting Pause 8/1/21

Ryanne and Jay – Sleep tight, you deserve the rest.  I’m sure we all look forward to hearing from you next week.
Numbers for the whole month of July 2021
Total listings: 1250Items sold: 68Sales: $1,342.51Highest price sold: $80 – Boxed set of The Door’s CDsAverage price sold: $1974Cost of items sold: $206.05 / Average cost: 3.03 eachSpent on new inventory: $670.25Number of items listed: 79
July was one of the better months for me in a long time. I had a few days of no sales but the weekends seemed to bring all of the buyers out. I spent quite a bit on inventory this month due to buying 4 large boxes of vintage computer games, video games, graphic novels, and comic trade paperbacks (TPB). Going through the games, I’ve increased my limited knowledge about video games and will probably be pickier when buying them in the future, but with the first box listed and about half of the games sold, I am already in the profit column on that box.
August looks to be even better. So far today, the first day of August I have had $231 in sales, and there are still 5 hours to go.

The High 11 E mail Advertising and marketing Software program For On-line Shops

Email marketing continues to drive phenomenal results for businesses across the spectrum—ecommerce, in particular—despite overly confident declarations of its death.
You own your email list, making it one of the best ways to reach customers at a time when search engines and social media platforms are throttling opportunities for organic search and referral traffic. It’s no wonder the marketing world is falling back in love with email marketing.
There’s no shortage of email marketing services to choose from. Below, we’ll look at the various options offered by some of the best, to help you decide which service is right for your business.

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Choosing the right email marketing tool for your store
Every email marketing service is a little different, though most offer a lot of the same basic features. Still, it can be hard to differentiate all of the available options and figure out which one is best for your needs.
There are a few basic features every ecommerce business needs from an email service provider:

Ready-made templates that can be customized to suit your needs
Audience-segmentation features for sending targeted emails based on customer profiles

Smart automation for scaling your email marketing efforts without constant monitoring
Opt-in forms that can be embedded on your website or integrated with your Shopify store
Detailed analytics for gauging how an email marketing campaign performs
High email deliverability rates so you know messages will reach your subscribers’ inboxes

Each solution approaches these features a little differently—how they do so can factor into your ultimate decision.
You’ll also want to make sure the service you choose can handle your intended volume. If you plan to send 5,000 emails a day to 200,000 subscribers, you don’t want a service that caps off below those numbers. And, of course, you’ll want to pick a service that falls within your price range. Fortunately, many of the email marketing services we rounded up offer free versions or trials, letting you sample the value of each.
The best email marketing software in 2021
Here are 11 of the best email marketing services for ecommerce stores. We’ll look at the following criteria to help you assess your options and make the best choice.

Difficulty 🛠: Whether the service is intuitive and simple to use, with easily set-up campaigns

Cost 💰: How much you should expect to pay

Unique feature 💡: What makes this platform stand out?

Shopify App Store rating ⭐️: Ranking according to peer reviews

Browse the following list of email marketing services to find the best one for your business.

Shopify Email
Difficulty 🛠: Beginner
Cost (out of 3 💰): Free
Unique feature 💡: Native to Shopify, ecommerce focused
Shopify App Store rating ⭐️: 4/5 (869 reviews)
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Shopify Email is an easy-to-use email solution to help you connect with subscribers and build long lasting customer relationships. Its clean and minimalist app removes the hassle found in apps like MailChimp or GetResponse, and it’s perfect for merchants who want powerful email functionality with little effort.

Excellent app, fast, and easy to use. Easy to feature one of your products or customize your own campaign. Automatically adds your email subscribers. I have used others and this is hands down my favorite. Saves me tons of time!
Skin RX Clinic review

Shopify Email lets you:

Send branded emails to subscribers in a few clicks, directly from your Shopify admin
Save time with pre-built templates that automatically incorporate your logo, product images, descriptions, prices, and URLs from your store
Customize your emails by editing text, buttons, images, and more to make it your own
Import customer lists into Shopify
Segment emails to personalize each message and get it to the right person
Track results including click-through and open rates, products added to carts, and purchases in real-time

With Shopify Email, you get 2,500 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features.

Sendinblue
Difficulty 🛠: Easy
Cost (out of 3 💰): Free
Unique feature 💡: Advanced features, low cost
Shopify App Store rating ⭐️: 4/5 (50 reviews)

Sendinblue is an email marketing service aimed at small to medium-sized businesses. With powerful CRM and automation features that streamline redundant tasks, it’s become a complete digital marketing hub for Shopify stores.
Key features include a library of templates you can use to create beautiful email newsletters that engage subscribers. It also lets you build subscription forms quickly and offers pre-built automation flows for welcome sequences, abandoned cart emails, and more.
Sendinblue also offers powerful features for Shopify merchants. For example, you can connect your customer list and purchase data to your Sendinblue account. With that information, you can segment and target groups of customers based on their purchase history and other details.
You’ll also be able to reach customers through multiple channels like SMS through the Shopify plugin, which businesses often use for order and shipment confirmation.

ActiveCampaign
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰
Unique feature 💡: Sophisticated workflows and CRM capabilities
Shopify App Store rating ⭐️: 4.4/5 (295 reviews)

ActiveCampaign is a popular email marketing service trusted by over 145,000 businesses around the world. Whether you’re an established brand or just starting out, ActiveCampaign’s marketing automation is like having another employee on your team.
Once you integrate ActiveCampaign with Shopify, you can access a library of 500+ pre-built automations to launch campaigns, like abandoned cart emails or a welcome series, or design a landing page in minutes. ActiveCampaign also has over 850 pre-built integrations so you can connect all your business tools.
ActiveCampaign pulls directly from your Shopify data to send personalized emails that drive sales. Use one of ActiveCampaigns 125 email templates and deliver 1:1 messages to customers based on past interactions with your brand. This email marketing platform also offers merchants SMS marketing capabilities, as well as integrations with Google Analytics and Facebook Audiences.

You can start with ActiveCampaign today with a free 14-day trial. If you like it, you can upgrade to the Lite Plan, which starts at $9 per month.

Privy
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰💰
Unique feature 💡: Ecommerce focused, packed with lead generation tools
Shopify App Store rating ⭐️: 4.6/5 (24,585 reviews)

Privy is the highest rated sales and email marketing app in the Shopify App Store. It’s used by over 400,000 merchants in 180 countries and has driven over $4 billion in sales.
Privy expands the boundaries of what email marketing solutions can do. Its suite of products include automation tools for email marketing, but also conversion and SMS.
With Privy, you get access to intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection. All mobile friendly and customizable without any code.
Privy also provides features including:

Support for custom storefronts
Automated campaigns based on exit intent, cart abandonment, cart value, and website behavior
Automated A/B testing to understand how to impact conversion rates
Autoresponders and reminder messages to turn sign-ups into sales
Ability to run cross-sell emails with Add to Cart buttons
Lets you automate your email marketing with newsletters, abandoned carts, and purchase follow-up and customer winback emails

Privy is free for up to 100 contacts with unlimited pop-ups, dozens of targeting rules, and A/B testing. Paid plans start at $15 per month for all conversion and email tools.

Mailerlite
Difficulty 🛠: Beginner
Cost (out of 3 💰): Free
Unique feature 💡: Easy and affordable
Shopify App Store rating ⭐️: 3.5/5 (80 reviews)

MailerLite is a user-friendly email marketing platform. It lets you send emails your customers can’t help but click. Not only is it easy to use, it offers professional-class automation and integrations for fast-growing ecommerce businesses.
MailerLite also offers award-winning 24/7 support staffed by real people. You’ll never be left waiting for an email response when trying to set up a campaign.
MailerLite provides key features for Shopify merchants, including:

A CRM to store all customer data from Shopify
Automatic customer segment creation based on Shopify data, including first time customers, high-spending customers, and more
Ability to track revenue and see how emails impact sales
Easy product detail importing from Shopify, including images lines and text integrated into MailerLite’s drag-and-drop email editor
Free landing page builder and pop-ups to grow your contact list and feature new products in your store

The best part? MailerLite is free to use. If you have a smaller budget and are completely new to email marketing, MailerLite is a good choice for you.

Klaviyo
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Built for ecommerce
Shopify App Store rating ⭐️: 4.2/5 (1,339 reviews)

Klaviyo is one of the few email marketing services designed specifically for ecommerce. It’s also the leading platform in the Shopify ecosystem, with over 50,000 stores using Klaviyo to send personalized emails, SMS messages, sign-up forms, and more.
Klaviyo provides an impressive set of features:

Over 100 pre-built integrations with tools like Facebook, ShipStation, and Smile
Free and flexible account options: Klaviyo is free forever until you have more than 250 contacts, then you can pay month-to-month based on the size of your contact list
Pre-built forms, templates, and automations to get your campaigns running in minutes
Ability to send personalized product recommendations and dynamic content based on past interactions with your brand
Dynamic forms you can A/B test to optimize copy and improve lead form conversions
Growth-focused reporting with email and SMS performance analytics you can see at a glance

As an ecommerce-first email provider, Klaviyo also supports paid social campaigns. You can quickly sync data to build Lookalike Audiences for Facebook and Instagrams ads to find more relevant customers for your business. Klaviyo users also get access to insider tips and support from the Klaviyo Community Forum.
Klaviyo is free for up to 250 contacts. Then the price is $20 per month, with no contracts or lock-ins.

Omnisend
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰 💰
Unique feature 💡: Rich in ecommerce features and multichannel automation
Shopify App Store rating ⭐️: 4.7/5 (3,921 reviews)

Omnisend is a top-rated email marketing automation platform on Shopify, used by over 50,000 merchants. It features pre-built automation workflows and intuitive, no-code editing that make it easy to set up advanced email campaigns.
Omnisend comes with beautiful, stoppable automated emails for:

Cart abandonment
Product abandonment
New subscribers (welcome emails)
Customers likely to churn (win-back and reactivation emails)
Customer feedback and product reviews

All messages, subject lines, and workflow settings are ready-made, so you can start running campaigns right away.
Omnisend features also include a drag-and-drop email builder, dynamic coupon codes, automatic product picker, and fully customizable pop-ups. You also get access to push notifications and robust segmentation to send messages across SMS, and you can use the built-in audience sync for Google and Facebook ads.
Omnisend also offers thorough analytics, campaign metrics, and unsubscribe tracking. These help you analyze campaign performance with personalized benchmarks compared against industry brands. You also can see product analytics and where customers are in your funnels.
After a 14-day free trial with Omnisend, you decide whether to keep the paid features, upgrade, or continue using the free plan (of up to 15,000 emails per month).

Drip
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Behavioral automation triggers
Shopify App Store rating ⭐️: 4.6/5 (50 reviews)

With Drip, you get access to a world-class email and SMS marketing platform that ensures simplified A/B testing, smart segmentation tools, and powerful reporting to help you build effective drip campaigns. Key features include drag-and-drop design tools, pre-made mobile responsive email templates, autoresponders, and a one-click integration with Shopify.
To top it off, Drip provides marketers with tailored campaign recommendations for your store. You’ll never have to wonder what campaign to build next—Drip will tell you what will make the biggest impact on your sales and marketing.
Start with Drip on a 14-day free trial. Then upgrade to a paid plan starting at $19 per month. Prices increase based on the number of subscribers in your account.

SmartrMail
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰💰 💰
Unique feature 💡: Backed by machine learning technology
Shopify App Store rating ⭐️: 4.9/5 (398 reviews)

SmartrMail is an easy-to-use, affordable, and powerful email marketing tool. Launched in 2016, its founders began SmartrMail because they were looking for an email marketing platform to market their online art marketplace and couldn’t find one.
They built SmartrMail with lots of automation tools for building email campaigns, including abandoned cart, welcome series, and thank you messages, with a goal in mind of making it quick and easy to send beautiful, well-designed emails for your ecommerce store.
Today, SmartrMail has a growing library of email templates to choose from. Or you can create your own with its WYSIWYG and full HTML editor. It also can help you decide which products to recommend to customers, using your Shopify data, to improve sales and customer retention.
If you have fewer than 1,000 subscribers, you can send up to 5,000 emails per month on the free plan. Paid plans start at $19 per month.

Constant Contact
Difficulty 🛠: Beginner
Cost (out of 3 💰): 💰💰 💰
Unique feature 💡: Event management features
Shopify App Store rating ⭐️: 3.9/5 (23 reviews)

Constant Contact was one of the first email marketing vendors, dating back to 1995. In this time, it’s developed a very easy-to-use and beginner-friendly platform to help everyone from ecommerce stores to bloggers improve their email marketing strategy.
With this email marketing service, you can easily organize and build your email list, manage templates, and more. It offers over 1 GB of storage for your files, plus an email tracking system and built-in social media sharing tool .
If you’re new to email marketing, you can take advantage of Constant Contact’s library of training and webinars to learn the email automation basics. Merchants enjoy a 60-day free trial of Constant Contact before pricing starts at $20 per month.

Campaign Monitor
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰
Unique feature 💡: Easy HTML email builder
Shopify App Store rating ⭐️: 4.6/5 (1,044 reviews)

When it comes to all-around features, ease of use, and value, Campaign Monitor is one of the premier email marketing services. Its drag-and-drop editor and email templates prioritize beautiful design, or you can build your own custom emails in HTML from the ground up.
Campaign Monitor is one of the few platforms placing emphasis on transactional emails, in addition to marketing emails, helping you squeeze more value out of every email you send. Its unique visual journey designer makes it simple to keep all of those campaigns organized.
Campaign Monitor is free to install. Paid plans start at $9 per month, based on number of subscribers.
Finding the best tool for your ecommerce platform
New and capable email and online marketing tools for small businesses and startups pop up every day, extending well beyond those on this list. Your goal should be not only to find a solution that’s more than just a great email marketing service. You also need a solution that’s the best email software for you, working for your business and your customers, and helping you drive more engagements, more sales, and more loyalty.
Hopefully this roundup has given you an idea of where to start. Now it’s time to take full advantage of those free trials and test the waters so you can start putting email marketing to work for your business.

Ready to create your business? Start your free 14-day trial of Shopify—no credit card required.

Email marketing services FAQ

What is email marketing software?

Email marketing software is the tool marketers and business owners use to create, send, optimize, and report on their email campaigns. Email service providers like Shopify Email provide businesses with the ability to send and receive emails for marketing, sales, and customer support purposes.

What features do email marketing software offer?

Each email marketing software offers different features. Yet, there are common features you’ll want to consider when choosing a provider:

Data management and CRM integration

Contact list management

A/B testing tools

Merge tags and personalization fields

Autoresponders

Analytics and reporting

CAN-SPAM compliance

Mobile-responsive emails

What is the most popular email marketing software?

Shopify Email

Sendinblue

ActiveCampaign

Mailerlite

SmartrMail

Constant Contact

Campaign Monitor

Tonebase – Catching the Second

Interview With Tonebase’s Piano Executive Ben Laude
In late 2019, Tonebase Piano was launched, with the aim of giving amateur pianists access to high level music education through premium online content featuring great artists. Since then, education has been trending even more in a digital direction because of the pandemic. Piano Street’s Patrick Jovell has talked to Ben Laude about the challenges he faced building Tonebase’s piano platform, but also about how to forge a unified music education, reconciling our physical and virtual realities.
Piano Street: Dear Ben, thank you for letting us interview you! From what I know you are responsible for the Piano at Tonebase. But you are not alone. I could count fifteen people working in your team. Among the founders I find Chris Garwood who is a guitarist. Can you tell me how it all started and how it has developed?
Ben Laude: First of all, thank you Patrick and to everyone at Piano Street for the resources you’ve been providing us pianists for decades now! I used to frequent the forums back in my conservatory days, mostly looking to pick fights with people about whose Rach 3 recording was the greatest (it was Horowitz and Reiner from 1951, I was convinced).
I joined tonebase in medias res about two years ago with a simple mandate: build the piano platform. The model I had at the time was tonebase’s original pilot classical guitar platform, which had been launched in 2017. Our three founders met at Yale, where two of them (Chris Garwood and Igor Lichtmann) were pursuing their master’s in guitar. They took their ‘Music and Business’ course more seriously than most, it seems, and ended up with a germ of a business plan. They connected with a comp-sci/econ double major whiz kid (Abhi Nayar), and the three of them officially founded tonebase in the summer of 2017. Their savvy and initial success led to getting involved with some Silicon Valley investors, with whom they secured funding to expand to another instrument. Piano was the obvious choice.
At the time I was hired, I was busy teaching and performing, and continued to assist David Dubal in curating his NYC piano performance series (a gig I had going back to my early grad work at Juilliard). I figured it was time to put the doctorate I earned in piano to proper use, and had started applying to tenure-track jobs in higher ed when the call for a tonebase ‘Head of Piano’ fell into my lap. It seemed a bit too good to be true, as I’ve had a second passion for media production dating back to high school, especially video editing. I’ve always enjoyed Bruno Mosaingeon’s interviews at the piano with Glenn Gould and wished more films like this existed with more pianists.
Ben Laude performing in concert
My first six months at tonebase were a mad scramble to recruit as many high calibre pianists and professors as I could and coordinate productions on various repertoire and pianistic topics. Garrick Ohlsson was one of the first major artists to say ‘yes’ – he and I met for coffee in New York the summer of 2019 and got lost in conversation about piano. He was clearly a great fit for our longform style of in-depth tutorial videos, and I owe a lot to him for being willing to contribute lessons to our launch. The next big challenge was organizing our post-production workflow with my teammates – editing the video and adding corresponding scores and workbooks to the platform. (I watched Ohlsson teach Chopin’s First Ballade and Third Scherzo over and over again for so many hours while editing those lessons, that I must have learned both pieces by osmosis – they’re now in my active repertoire and I can’t account for that based on practice-time alone.) We launched in late 2019 with about 30 videos and to-date we’re approaching 300 released, plus dozens more in our backlog waiting to be processed and released.
2020 was a bittersweet. It started off in January and February with some unforgettable productions, including two extended sessions with Leon Fleisher, just months before he passed. While Covid led to a higher demand for streaming services, it also became quite difficult to continue productions as before. I also began to direct my energies towards developing foundational musicianship content, beginner courses, and live programming, while continuing to pursue new collaborations with great concert artists and professors where possible. 2021 couldn’t have arrived soon enough. Our subscriber count has by now risen to over 5000; among our active users, about 40% are ‘serious amateurs’, 40% teachers/professionals, and another 20% or so younger students. We’re aiming to keep pace with our expanding base as we grow, and continue to provide a really exceptional and unique product to pianists of very different backgrounds. There’s also some major concert artists who will be added to our roster soon, including a few based in the UK/EU, and I look forward to producing with them later this year (hopefully in person, fingers crossed). We’re still a young platform, and I’m excited to see where we can go from here.
PS:You are a Juilliard trained pianist and you also function as a tutor, also on Tonebase. Which key questions on piano playing and interpretation have you nourished through the years and which come out in your function as a Masterclass moderator?
BL: While at Juilliard I grew fascinated by one of the core questions, or mysteries, of piano playing: that is, what is the relation between physical technique and musical expression. The more I investigated the problem, the more I discovered that musicianship training – i.e., deeply internalizing musical relationships in one’s mind, ear, and voice – can foster better interpretive ideas while also contributing directly to overcoming physical obstacles. In my tonebase lessons, I’ve tried to emphasize the importance of integrating music theory and aural skills into our practice at the keyboard, and we’ve been releasing more and more practical musicianship content for our users’ benefit.
These musicianship subjects are often taught in isolation, especially in the American conservatory systems I’m familiar with, so that your typical piano major will sleep through music theory class on Monday, mumble through solfege exercises on Tuesday, and show up on Wednesday for a private lesson. This results in an unfortunate separation between the intellectual comprehension of harmony and form, the aural recognition of musical relationships, and the physical realization of these principles in performance. (I should also mention a vital fourth element, the study of music history and culture, which takes place on Thursday and is forgotten about by the weekend!) It is no wonder why so many one-sided musicians have emerged from this state of affairs. How often have we encountered a pianist with “great technique, but nothing to say” or with “great ideas, but no chops,” or those who have great ears or analytical minds but never applied them at the piano?
Producer and tutor. Ben Laude is also featured in instruction videos at Tonebase.
The remedy, I have found, is a kind of well-rounded musicianship training where playing the piano is treated as a means for developing your musical personality, rather than as an end in itself. I don’t claim to know the best way to get there! But, I have familiarized myself with some traditions that I believe can help a great deal – for one, I’ve always found Nadia Boulanger’s method of keyboard skills training, with solfege and harmonic analysis mixed in, to be very useful. (The first time I ever performed Bach without a memory slip came after painstakingly working through the Fugue phrase-by-phrase, singing one voice while playing the others, then switching.) Committing to such training transforms our connection to the instrument, and over time a kind of holistic awareness starts to develop, which is just awesome. It becomes nearly impossible to play a given figuration or progression on the piano without hearing its component elements and knowing something about how they relate. Scores can be processed faster and memorization becomes much more rapid and reliable. Furthermore, these new sensitivities instantly inform how passages might be played, conjuring all sorts of possibilities about voicing, texture, phrasing, rubato, etc. Physically, the instrument begins feeling more like an extension of your arm, hand, and fingers, relieving tension and promoting facility.
There’s much more to this, but these are the basic contours of a kind of “musical fluency” at the keyboard that I believe all pianists should develop more thoroughly (including myself!), and which I hope to spread through tonebase.
PS: The line-up of artists and pedagogues on Tonebase is impressive as are the productions in question. The technology used is a proof of your ambition to give the viewer the best possible chance to get into the contents of the Masterclasses. One easily thinks about carefully directed momenta in order to secure the core message. As a “stage director”, how do you manage the different artists and personalities which all have their own fields of expertise and own articulated artistic/pedagogical universes?
Leon Fleisher teaching pianist Rachel Naomi Kudo Brahms’ B-flat major Piano Concerto.
BL: Pianists can be temperamental, particular people, and each of the artists on tonebase has a singular vision at the instrument that has been honed over decades. I’m lucky to work with one pianist at a time, since their perspectives often rub against each other. In some cases, they appear to be in direct opposition. For example, Leon Fleisher preached a rhythmically-strict, architectural approach to building phrases; Jerome Lowenthal insisted on a rhythmically flexible, narrative approach to interpretation. Who is right? Both, and neither, I suppose. What matters to me is that both have the floor, and are given a platform to demonstrate and defend their perspectives at the instrument. Then, it’s up to viewers to watch, absorb, and find what resonates with them. Pianistic wisdom comes in many varieties, sometimes contradictory!
Ben Laude in interview and Chopin session with Emanuel Ax.
In terms of stage direction, I do my best to steer and structure lessons without leaving my fingerprints all over them. Some artists, like Boris Berman, preferred to work more carefully with me in advance to develop a carefully articulated lesson plan. In other cases, artists were more comfortable speaking extemporaneously about their piece or topic. Garrick Ohlsson, for example, had a marvelous ability to spontaneously manifest highly structured lessons on the spot with very few retakes. One of the trickiest parts of the job has to do with building an ideal viewer in the mind of the artist. Professors are used to the give and take of engaging directly with a student in person, so speaking to an anonymous future student inside a camera can be alienating. If I can manage to make artists comfortable and be themselves, they forget about the artificial environment they’re in and their personalities shine through.
PS: This last year’s Pandemic situation has shown a necessary increase in consulting digital resources in music education. Institutions are now much more open to include such alternatives in their regular curricula. How do you predict the future for Tonebase and similar resources on the Internet?
One of the Scarlatti takes with Claire Huangci.
BL: I should say that I’m familiar enough with dystopian literature and film to be suspicious of the rallying cry to thoroughly digitize education. It has seemed inevitable since the advent of the internet and streaming services, but brick and mortar educational institutions were too thoroughly entrenched in social life to be uprooted like Blockbuster Video. Nevertheless, education had been trending in a digital direction when 2020 arrived. It seems like the pandemic just sped things up by a decade.
Discussing the piano concerto repertoire with John Kimura Parker.
The original mission of tonebase was about connecting amateur pianists to the otherwise insulated worlds of conservatory and concert hall. Therefore it relied on the coexistence, and separation, between offline institutions and online individuals. The amateur’s relative isolation from centers of high level music making and education was the problem we were solving by making the wisdom of great artists accessible and affordable. But what we found even before the pandemic was a widespread general interest in such premium online video content, from more amateurs on the periphery to professionals at the center of these institutions, plus many students and teachers in between. Now that the pandemic has created a situation in which everyone is isolated, including from their own institutions, there has been a need for virtual experiences of all kinds. Some are surrogates that will disappear once social restrictions are lifted, but it seems like others are here to stay. I see lots of potential for tonebase and other online resources to become staples of music education in the post-Covid future, both in institutional settings and private teaching.
You might think a subjective, sensuous discipline like music requires the flexibility of “offline” learning and would find less use in incorporating digital resources into the classroom or studio. Yet what I’ve found in observing tonebase’s appeal is that it’s precisely the elusiveness of music education that increases the value of any given artist’s video lessons. Whereas it might be interesting to hear the same calculus concept explained by five different math instructors, ultimately they’re each trying to communicate the same bit of knowledge. This is never quite the case with piano instructors, as there’s a wonderful lack of consensus about even fundamental principles of technique and interpretation. There are no axiomatic proofs to musical understanding or scientific laws to piano technique, there are only more-or-less-successful approaches developed and passed down through lineages of mentorship. Under the right circumstances, piano teachers should embrace this healthy relativism and utilize our video archive as discussion material during lessons. Having students weigh different approaches will help them think critically about piano playing, find solutions faster, and ultimately foster original artistry to a degree not possible if you only had access to the perspectives of one or two professors.
Screen capture from a digital workshop with Simone Dinnerstein.
On the other hand, often the point of a lesson is not to encourage an exploration of different viewpoints, but to focus on solving a student’s specific problems without the distractions of a second opinion. Even here, a digital resource like tonebase offers a lot of promise down the road. Private teachers often wonder what goes on during the 167 hours between lessons with a student, and having trusted, high quality video lessons and training videos available for the student to watch and practice along with could be a game changer. Teachers could be spending valuable lesson time working on the particular problems a student is facing while they entrust tonebase’s virtual instructors to do the job of introducing or reinforcing concepts and skills in the interim. Along these lines, I believe piano departments and music school libraries will find great value in making tonebase available to both students and faculty as a versatile teaching and training resource.
Garrick Ohlsson preparing for filming momentum.
Of course, in-person learning environments bring benefits that can’t or shouldn’t be reproduced by digital technologies, such as direct feedback from instructors and social interaction with peers. Music, as Boris Berman exclaims in a tonebase lesson, is “the art of sound,” and there’s something irreplaceable about experiencing sonic vibrations in person – making, sharing, and commenting on music together in the same space. Feedback can be digitally mediated to a degree, and tonebase has been increasing its live workshops and developing community feedback channels. But ultimately, the power of digital resources utilized in combination with in-person instruction remains unrealized, especially in music. The goal is to make tonebase a constructive force in reconciling our physical and virtual realities and forging a unified music education that draws from the best of both worlds. (And if all hell breaks loose and the machines do try to take over, I would expect the humanizing forces of music education to tame the robots and for tonebase to help keep our priorities straight!)
After filming session series with Boris Berman.

Emanuel Ax on Learning Chopin in Lockdown
tonebase recently visited the 7-time GRAMMY Award-winning pianist at his breathtaking home in the Berkshires for an extended interview and recording session.

/patrick

Workplace Vista Lists the commonest Digital Advertising Enterprise house owners of August 2021

NEW YORK,
July 31, 2021 (Newswire.com) –

With the announcement of Instagram no longer being a photo-sharing app, marketers have made some big changes to their budget. According to Marketing Charts, more than 90% of marketers plan on investing more in video and mobile this year. 

Online video is set to benefit the most from budget increases this year, with 70% of the more than 1,000 global client and agency-side marketers saying they believe their investment in this format will increase in 2021. Working with a vetted digital marketing agency can help scale businesses’ digital growth goals through competitive video and mobile strategies.

The ranked agencies have been researched, compiled, and verified to help businesses scale their digital marketing efforts. These include but are not limited to:

Client Portfolio
Reviews
Partnerships
Client Size
Industry Focus
Budget Size
And more

The top digital marketing agencies of August 2021 are:

Exemplifi
Ballistic Media Group
The Social Robin
Spark Social Agency
CraftedNY
UAATEAM
Mind Meld PR
Ocreative
Sanctuary Marketing Group
Website Depot Inc.
Fullestop
RNO1
Balzac Communications & Marketing
i4 Solutions Inc.
Dos Mundos Creative
SmartSites
Groove Jones
Rank Fuse Digital Marketing
JBM Marketing Solutions
Zeal Marketing Group
Providentia Marketing
GROW
Bloom Media Agency LLC
Chilli Media ZA
Midwest Business Adventures

Agency Vista’s Find Agency feature will automatically match you with top marketing agencies, or you can use the Agency Search, where you can browse and compare thousands of marketing agencies on your own.

If you are a marketing agency, Agency Vista’s upgraded plans can take your marketing efforts to the next level without taking time away from your clients. 

Source: Agency Vista

San francisco Hair Institute Tells New Submit inside Girls' s Methods to cease hair loss Remedy Choices in S . fransisco & Environs

SAN JOSE, Calif.,
July 31, 2021 (Newswire.com) –

Silicon Valley Hair Institute, a best-in-class hair transplant clinic located in the San Francisco Bay Area at https://siliconvalleyhairinstitute.com/, is proud to announce a new post focused on the needs of women. Circumstances for female hair loss may be different from male pattern baldness. A unique approach to women’s hair loss treatment in San Francisco can be the difference between success and failure.
“Women experience hair loss much differently than men. This means that our approach to their hair restoration should also be different,” explained Dr. Miguel Canales, founder of Silicon Valley Hair Institute and a leading San Francisco Bay Area hair loss specialist.
Women living in the San Francisco Bay Area can review the new post by Silicon Valley Hair Institute https://siliconvalleyhairinstitute.com/many-people-think-women-dont-suffer-hair-loss-but-they-can/. Female hair loss can be present differently from men. Hormonal changes during menopause and other times in life may contribute to thinning hair in women. A series of protocols and treatments designed to support hair growth for women may be the answer. Interested persons can review the before and after examples on the female hairline therapy page at https://siliconvalleyhairinstitute.com/before-after-female/. The page provides visuals of how women’s hair treatments can help restore hairlines over time. Persons searching for a combination of hair and skin rejuvenation options can visit the skincare clinic page at https://svaestheticderm.com/.
ABOUT THE SILICON VALLEY HAIR INSTITUTE
Silicon Valley Hair Institute (http://siliconvalleyhairinstitute.com/), under the leadership of top-rated California hair transplant surgeon Dr. Miguel Canales – is one of the best robotic hair transplant clinics in the San Francisco Bay Area. Dr. Canales provides both the FUT (FUT (Follicular Unit Transplant at http://siliconvalleyhairinstitute.com/fut-surgery/) and FUE hair transplant (Follicular Unit Extraction at http://siliconvalleyhairinstitute.com/fue-hair-transplant/) procedures. Dr. Canales is a top-rated hair transplant specialist for Bay Area residents. The Silicon Valley Hair Institute specializes in hair loss and hair restoration needs in San Francisco, San Jose, and the Silicon Valley Peninsula (Sunnyvale, Mountain View, Palo Alto, Los Altos, Menlo-Atherton, Redwood City, and beyond.). Dr. Canales also specializes in aesthetic hair restoration for females seeking eyebrow transplantation or hairline advancements.

Source: Silicon Valley Hair Institute

Guarded Harbor CPAs Makes announcement New Publish round Expat Tax Maintain coming again Preparations for New jersey Residents

SAN FRANCISCO,
July 31, 2021 (Newswire.com) –

Safe Harbor CPAs, a team of best-in-class accountants in San Francisco, California, is proud to announce a new post on expat (expatriate) tax return preparation for California residents. The CPA firm specializes in international tax issues, and this latest announcement reminds California residents who have international tax return issues on how to go about tax compliance.
“We’ve become known as one of the best CPA firms in California for international tax issues,” explained Chun Wong, Managing Partner at Safe Harbor LLP. “Our latest post reminds California residents even during the summer that expat tax return preparation adds another level of complexity to those who face international tax issues.”
Interested persons should visit the new post at https://www.safeharborcpa.com/if-you-need-help-with-an-expat-tax-return-come-to-safe-harbor/ and, if desired, click up to the information page on expat tax return preparation at https://www.safeharborcpa.com/expatriate-tax-service/. Many San Francisco Bay Area residents have international tax exposure. In many cases, they are residents of Canada, Germany, the UK, China, or other major countries who may have citizenship in those countries yet be working in the Bay Area. In other cases, they may have property in a foreign country, and still in others, they may be U.S. citizens or permanent residents who have income or property overseas. In any case where their income and/or property straddles two countries, they may become exposed to international tax issues and thus need an expat tax return preparation service. Indeed, those with even more complex issues may benefit from a CPA firm with international tax expertise. Persons seeking information on international tax issues can visit https://www.safeharborcpa.com/international-tax/. In either case, clients are encouraged to reach out to the CPA firm and have a specialized accountant give a one-on-one consultation. 
Each situation is unique; only a trained tax professional can assess the situation and give advice not only on tax preparation issues but on tax minimization strategies. Indeed, finding the best CPA firm in California for expat tax return preparation, international tax, or other complex tax issues starts with a consultation.
ABOUT SAFE HARBOR LLP – A PROFESSIONAL CPA FIRM IN SAN FRANCISCO
Safe Harbor LLP is a CPA firm that specializes in accounting and tax services for individuals and businesses throughout the San Francisco Bay Area and greater California. Safe Harbor CPAs helps both individuals and businesses with tax preparation, IRS audit defense, and audited financial statements. The firm prides itself on friendly yet professional service and utilizes state-of-the-art Internet technology to provide quality customer service.
Safe Harbor CPA
http://www.safeharborcpa.com
Tel. 415.742.4249

Source: Safe Harbor CPAs

Villarreal Legislation Agency, a Main Membership of Spanish-Talking Car accident Attorneys in Brownsville, Pronounces New Easy spanish Language Content material

BROWNSVILLE, Texas,
July 31, 2021 (Newswire.com) –

The Villarreal Law Firm, a team of best-in-class accident lawyers working in Brownsville, Texas, and surrounding areas including Harlingen, South Padre Island, and San Benito, is proud to announce a new post in the Spanish-language focused on personal injury law issues. The law firm is bilingual, and its latest posts helps re-assure Spanish-speaking residents that best-in-class accident lawyer services are available in the Spanish language.
“After a car accident, everyone is entitled to legal representation. Language should not be a barrier, and thus we are expanding our content in the Spanish language,” explained attorney Javier Villarreal, a managing partner at the Villarreal Law Firm. “Our latest post helps persons seeking an ‘abogado de accidente’ in Brownsville and all of the Rio Grande Valley.”
Interested persons can read the post at https://jvlawfirm.net/reclamar/. The post explains in the Spanish language that many different types of injuries can occur, not just car accident injuries but also injuries at work and injuries in retail stores. A person may or may not have a case; but the best action is to reach out for an attorney consultation. The post also explains that the law firm has key personnel who speak Spanish, thus making it easy for the victim who does not speak English to seek a consultation on their legal rights. Persons who want to know more about the firm’s Spanish-language capabilities can visit the page at https://jvlawfirm.net/se-habla-espanol/. Those who want to learn more about car accidents and the baseline right that everyone has to a lawyer in English can visit https://jvlawfirm.net/practice-areas/auto-accidents/ and those who speak Spanish can visit https://jvlawfirm.net/practice-areas/abogado-accidentes-automovilisticos/. And those who are in and around McAllen can visit the sister website at https://jvlawfirmmcallen.com/.
ABOUT THE VILLARREAL LAW FIRM
The law firm of Javier Villarreal offers a team of attorneys, considered among the best personal injury attorneys near Harlingen, Texas, and surrounding cities in Cameron County. Whether a person is looking for an auto or car accident attorney, a lawyer with broad experience in trucking accidents and litigation (including 18 wheelers), or a lawyer for injuries that resulted from a motorcycle, boating, or other forms of accidents (including slip and fall), the Villarreal team of attorneys can help. The attorneys fight for client rights throughout Cameron County – and are known as the top personal injury lawyers in Brownsville and Harlingen, from Los Fresnos to San Benito, and in all of South Padre Island.
Tel. 956-544-4444

Source: The Villarreal Law Firm

SVHI PRP Remedy Proclaims New Weblog Put up in PRP for Feminine hair loss within the Bay Facet

BURLINGAME, Calif.,
July 31, 2021 (Newswire.com) –

SHVI PRP Therapy, a best-in-class clinic for platelet-rich plasma hair loss therapy in the Bay Area at https://svhi-prp.com/, is proud to announce a new post. Older women could experience many physical changes associated with age. A Bay Area woman may not be ready to live with thinning hair. PRP for hair loss in women could help revive hair and encourage a new outlook.

“Age-related hair loss can have damaging effects on a woman’s outlook,” explained Miguel Canales, surgeon and founder of SVHI PRP therapy. “I’ve seen our female patients change through the PRP process, improve their hair growth, and leave feeling much more confident and ready for the next chapter in their lives.”

Bay Area women can review the new blog by SVHI PRP https://svhi-prp.com/blog/2021/06/07/at-silicon-valley-hair-institute-we-have-a-new-answer-for-womens-hair-loss/. Restoring hair to a more youthful, vibrant look may be the goal for a middle-aged woman. PRP for hair loss in women may be the proper treatment to help. The use of blood platelets to rejuvenate hair follicles could answer lifeless, thin hair. The treatment process – provided right in the center of the Bay Area in Foster City California – includes platelet activators to help boost hair renewal. Interested persons can review the page for an online appointment to discuss hair restoration options at https://svhi-prp.com/contact/. Bay Area residents can reach out for a no-obligation consultation.

PRP FOR HAIR LOSS IN WOMEN CAN HELP A BAY AREA WOMAN PREPARE FOR REINVENTION

Here is the background on this release. Middle-age can be a stage women choose to reinvent and recharge for the next chapter in life. Upgrading one’s overall appearance may be the first step in preparing for a new career or lifestyle. Thinning, damaged hair could take its toll on a woman’s outlook. Finding the proper treatment to help restore fuller hair may help. PRP for hair loss in women is an innovative process designed to thicken and restore hair. Scheduled treatments can go from four to eight weeks.

ABOUT SVHI PRP THERAPY

SVHI PRP Therapy is a Bay Area company based in Foster City, California, that offers PRP for hair loss to clients from San Francisco to San Mateo, Palo Alto to Redwood City, Redwood City Burlingame, and beyond. Clients suffering from hair loss and seeking innovative therapy come to SVHI PRP Therapy to explore their options, including PRP therapy for hair loss. The company offers a no-obligation consultation on hair loss with Dr. Miguel Canales (https://siliconvalleyhairinstitute.com/meet-dr-miguel-canales/), a recognized specialist in the hair loss industry, including hair transplantation.

Source: SVHI PRP Therapy

Northern Texas Property Chief Pronounces New And excellent publish on Discovering the Greatest-in-Class Rental Property Administration when Frisco Texas

FRISCO, Texas,
July 31, 2021 (Newswire.com) –

North Texas Property Management, a best-in-class rental property management company at https://www.ntxpm.com, is proud to announce a post focused on Frisco Texas. Investors who own a single-family home (or more than one) may struggle with the day-to-day property management tasks. A top rental property management team based in Plano but servicing Frisco, Allen, Carrollton and other North Texas communities might be an efficacious way to solve the puzzle of property management.

“Although managing single-family home rentals is our expertise, our property managers understand why many don’t share our enthusiasm for the task. It’s hard work! Those living near our Plano location might not know we extend our services to communities like Frisco, Allen, Carrollton and other communities north of Dallas,” explained Jason Marasco, CEO of North Texas Property Management. “We are only a short drive to Frisco and serve both communities with equal energy and professionalism.”

Homeowners and small property investors can read the new post at https://www.ntxpm.com/2021/06/22/north-texas-property-management-can-look-after-your-frisco-rental. A rental property management in Frisco, Texas, provides service to surrounding communities including Plano, Allen, and Carrollton. The locally-owned business specializes in single-family home properties. People searching for a service to take over the landlord duties of a single-family home in Frisco, Texas, can review the neighborhood-specific community page at https://www.ntxpm.com/frisco. Property Management services include tenant interviews, rental check collection, and deposits. The company handles 24/7 emergency responses for problems, including plumbing repair, electrical repair, and broken windows.

ABOUT NORTH TEXAS PROPERTY MANAGEMENT

North Texas Property Management Company is a top-rated property management company servicing rental property owners’ needs in the North Dallas area of North Texas. The company’s property managers handle residential rental properties in McKinney, Richardson, and Allen, Texas. NTXPM also covers single-family home property management for Frisco, Plano,  Carrollton, Garland, and Princeton, Texas. Real estate investors and rental property owners may want a property management company around North Dallas that will take the burden off of physically and financially caring for, maintaining, and managing their rental homes. The team supports both the needs of renters and landlords in the North Dallas suburbs.

Web. https://www.ntxpm.com

Tel. 214-227-7669

Source: North Texas Property Management