The History of the Shopping Cart

We’ve all pushed a shopping cart down the store aisle, and most of us have clicked a website’s “checkout” button starring the cart symbol—but have you ever paused to think about how that cart came to be? 
There’s a fascinating history here. The story of the shopping cart’s rise to ubiquity is filled with light-bulb ideas, artistic interpretations, and even a well-known psychological theory on social behavior.
But let’s not put the grocery cart before the horse. Tracking its origin requires us to travel back to the 1930s when the cart first became a popular companion to Americans who needed a convenient way to store the items they were buying off grocery shelves.
If it weren’t for folding chairs…
In the early 20th century, the quick rise of industrialization led to the expansion of the convenience store and then the grocery store boom. By the 1940s and ‘50s, grocery stores soon became the main food-marketing channel in the US, due in part to the trend of reducing food costs and simplifying the pattern of marketing. And grocery stores soon became known as “supermarkets” as their product selection boomed.
The real expansion of new supermarkets came in the Baby Boom years. In 1951, Collier’s magazine wrote that more than three new supermarkets were opening a day in the US, a pace that only increased in the 1960s. In 1950, supermarkets accounted for 35% of all food sales in America, and a decade later, that figure reached 70%.
On ground level, grocery chains offered baskets to shoppers to hold their goods but a key challenge cropped up: the weight of all those items. Carriers are fine for a few cereal boxes and a bag of apples, say, but how can shoppers manage a range of heavy items in those baskets?
In 1937 a few companies tried to toy with the concept of placing two baskets atop a wheeled frame but the design became too bulky.
Then along strolls in entrepreneur Sylvan N. Goldman, the owner of the Humpty Dumpty grocery store chain in Oklahoma City. On one afternoon, the grocery executive spotted two folding chairs in his office, and he suddenly had a Eureka! moment. 

Sylvan N. Goldman invented the folding shopping cart in 1937. In this 1960 photo, Goldman is pictured with a refined model similar to carts used today. Source: The Oklahoman Archives

Why not raise the seat of a folding chair by several inches and add another similar seat below so a basket can be placed on each of them? Wheels attached to each leg would make this newfangled chair mobile, and the back of it could be adapted as a handle to push it around. Working with a handyman employed at one of his shops, Sylvan developed the system and in 1939 his version of the cart was introduced to shoppers. 
But the product flopped at first: men felt emasculated by the idea of needing something to wheel around, while women argued that they had pushed enough baby carriages and this new shopping cart felt more of the same.
Another theory on the pushback the cart endured at its introduction is shared by Andrew Warnes, author of How the Shopping Cart Explains Global Consumerism. He says in an interview: “…suffice to say that there was a sense here of shopping-as-work, of becoming your own delivery person, and some horror, perhaps, in the days of the big shop, seeing the cart’s X-ray image of all the things you and your family will consume.” 
But when Goldman used the old marketing trick of paying his employees to act as shoppers harnessing his shopping carts, the ploy worked. People tried the carts, and they loved them. American consumers soon leaned away from basket carriers and towards its wheeled successor. 
Thing is, the shopping cart had a major problem affecting retailers: they took up too much space before and after shoppers used them. Their metallic bodies were awkward and couldn’t be stacked as seamlessly as baskets.
But one inventor, seven years later, had his own light-bulb experience to revolutionize how we use shopping carts today.
It’s elementary to add telescoping to carts, my dear Watson
In 1946, 50-year-old Orla E. Watson left his job as draftsman at the Crafting
and Processing Engineering Company in Kansas City to embark on a career as a freelance inventor. He first wanted to create a new type of pump but when he visited a grocery store with dozens of shopping carts left out in the parking lot, he came up with another invention.
He began by playing with the idea of horizontally telescoping frames rather than vertically stacked baskets. After a few iterations, he decided on two critical features that would define carts forever more: The carts fitted into one another, thanks to the swinging gate at the rear end of the baskets, and they were also attached to
the baskets so that they acted as permanent shopping carts and no longer basket carriers with separable elements. 
Warnes says that while other containers (such as coffee cups and some fast food packaging) boast this nesting design, “it’s hard to think of anything as substantial as a cart that has this feature,” he says, adding how “nesting also allows a sense of flow from store to car, letting customers leave their carts in convenient places, and staff to then transport them in rows back to the store. That avoids the obstructions to shopping mobility they would otherwise pose.” 

Source: Burst

This new design became a centerpiece product in grocery chains that were developing self-service stores in the ‘30s and ‘40s, which led to a surge in supermarkets dotting urban centres and the suburbs. For example, A&P, already the largest grocery chain in the US in 1920, more than tripled the number of stores it owned over the course of the decade.
Back then, magazine covers mattered so much that the main image on a popular print publication could skyrocket that person or product into fame. That’s what happened to the shopping cart when, in Life Magazine’s January 1955 issue, the shopping cart emblazoned the front cover to showcase an article on consumer culture. 
A star was born.

Source: Life Magazine

A notable artistic inspiration and an opportunity for accessibility
What’s funny about shopping carts is how they haven’t changed much since those basket-and-frame days 80 years ago. Its structure got more robust, and some creative designers added steering wheels and funky colors, but otherwise the cart’s main design hasn’t gone through a major overhaul. Well, until most recently, but we’ll discuss that later.
That’s not to say the cart hasn’t been the target of accessibility advocates. Caroline’s Cart, designed by Drew Ann Long, the mother of a disabled child, crafted a new type of seat to fit into the handle area of a cart. Children, teens, or seniors who otherwise would need a wheelchair or scooter can sit comfortably in Caroline’s Cart.

Drew Ann Long saw the need for Caroline’s Cart after realizing her daughter would outgrow a typical shopping cart. Source: Caroline’s Cause

Long told media reporters in 2016: “Many families were left out of the shopping experience. It has been an amazing journey and we’re just getting started.”
The shopping cart became such an enduring object of consumerism, it’s no surprise artists—from filmmakers to installation artists to musicians—saw value in retrofitting the standard shopping cart into a provocative statement.
Most notably, Banksy paired carts with a caveman on a piece of fake prehistoric rock art, and then secretly added the rock to a gallery, unnoticed for days. 

Source: British Museum

It sold at auction for $10 million. 
Australian designer Matt McVeigh created several installations starring carts. One remarkable piece included carts nested into each other to form a standing circle.

One of Matt McVeigh’s shopping cart installations, with carts nested into each other to form a standing circle. Source: Collabcubed

 Photographer Julian Montague spent seven years capturing carts in dumpsters, alleys, and lawns to fuel his 2006 book The Stray Shopping Carts of Eastern North America: A Guide to Field Identification. He told the New York Times how much he appreciates the cart’s range of uses.
“Somebody can take it someplace and chop the wheels off, or take laundry to the basement. Unlike a plastic bag, it has multiple lives.”
Grocery carts also get cast in films where they can be used to imply carefree shopping sprees from the POV of the cart basket (see 28 Days Later). Or they can be manhandled as a battering ram like in the final fight scene of Hot Fuzz. 
And Radiohead fans may remember that the video for Fake Plastic Trees focuses on Thom Yorke singing while seated in the basket of a cart. It never really took off as a mobile concert stage, though.
Navigating our moral compass with metal wires and wheels
We’ve all been there before: Hauling our shopping cart to the car, unloading our groceries into the trunk, and having to head back to the store to return the cart (and perhaps the quarter we paid to “rent” the cart). Are you the kind of person who will undoubtedly bring back the cart or will you leave it out in the wild?
That’s the basis behind the shopping cart theory, which says that the decision to return a cart is the true test of someone’s moral character and capacity to be self-governing. 
The theory’s origin story is murky but supposedly it began with this text in 2019: 
“To return the shopping cart is an easy, convenient task and one which we all recognize as correct, the appropriate thing to do. To return the shopping cart is objectively right. There are no situations other than dire emergencies in which a person is not able to return their cart. Simultaneously, it is not illegal to abandon your shopping cart. Therefore the shopping cart presents itself as the apex example of whether a person will do what is right without being forced to do it.”
“(Returning) the shopping cart presents itself as the apex example of whether a person will do what is right without being forced to do it.”
Entering the ecommerce era
The cart is not just everywhere along retail aisles—now it’s online too. The cart as an icon nestled inside the checkout button has become the enduring symbol of commerce. 
According to Warnes’ book, the shopping cart image actually began as an icon in the now defunct business Real Cart in 1995, pioneered by CEO Mark Mumma (another Oklahoman, coincidentally). (Editor’s note: If anyone is able to find this logo, let us know! The internet’s depths appear to be hiding it.)
Because cart designs don’t shift substantially from country to country, they serve as the ultimate icon of buying something and heading to checkout. Basket icons come in second place. But with a cart, there’s an under-recognized urge in comparison to the basket icon: a cart lets you “fill it up” more than a basket, perhaps instigating the online consumer to add more items to their purchase.
Shopping carts looking to smarten up
If we have smartphones, smart TVs, and smart homes, why not smart shopping carts? That’s the vision behind startups like Caper and Veeve, who are revamping the standard grocery cart to reflect our wallet-less ways. 
Based out of Seattle, Veeve created a sleek cart sporting five sensors placed at multiple angles in the cart’s basket. Those sensors keep track of what the consumer adds to the cart and charges them automatically after scanning barcodes. The Veeve cart also has a touchscreen that can guide you to items in store, present recipes and alert you to deals. Its next version, due in 2022, will offer a GPS system to help shoppers find goodies on their shopping list. 

Veeve, an AI powered smart shopping cart. Source: Veeve

The Veeve shopper just walks out the door without having to get any of their items scanned by a cashier.
“We want people to complete their shopping trips so they don’t have to wait in lines,” says Shariq Siddiqui, Veeve’s co-founder and CEO. “It’s about creating an omnichannel experience.”
In Canada, supermarket chain Sobeys introduced the Caper smart cart to their aisles in 2019. To address any hand-wringing over job losses, the company stressed how this technology isn’t going to replace human workers.
“We’re actually able to free up some employees … to be on the floor answering customers, talking about the food, helping them choose a recipe or a product,” Sobeys executive Mathieu Lacoursiere told CBC. 
That kind of innovation, where Caper and Veeve layer on the cart a heaping amount of experimentation and ingenuity, harkens back to how Goldman and Watson envisioned a new way for shopping experiences to evolve. 
The cart isn’t just a well-designed collection of metal bars and screws and wheels; it’s a long-lasting image of widespread consumerism, and of the surging ecommerce sector where the cart will live on for a generation of shoppers who have their own idea of what it means to checkout.

The Full Information to Rising Your Enterprise with Instagram Advertising

Instagram is one of the fastest-growing – if not the fastest-growing – social media platforms out there. Since its launch, its user base skyrocketed to 1 billion. Also, Instagram has won the battle for engagement – the platform generates 4x more interactions compared to Facebook. These statistics indicate why so many businesses are keen to jump on the Instagram marketing bandwagon. But let’s get one thing straight: getting Instagram marketing right is no simple task. You must learn the ins and outs of the platform to run campaigns that bring in conversions. The good news? This guide will take you through the moving parts of Instagram marketing in an actionable, clear-cut way. 
Let’s start from the basics.

What Is Instagram Marketing?
Instagram Marketing Definition
Instagram marketing is a type of social media marketing in which marketers use the Instagram platform to promote their business. If “promote their business” sounds broad, that’s because it is: Instagram marketing can involve a number of different strategies and tactics, used to accomplish all kinds of goals a business might have.
When looking at various ways to use Instagram for marketing, you can split the activity into two main categories:

Paid tactics like advertising and influencer marketing
Unpaid tactics like creating organic content, such as posts, Instagram Stories, and comments, as well as engaging with other users’ content

Typical business goals might include selling your products or services, getting more followers and engagement, building relationships with potential customers and other brands, and generally boosting a brand’s reputation.
A little later, we’ll get into the specifics of how to set goals, and how to use certain tactics to accomplish them.
Marketing on Instagram: The Importance of the Algorithm
You may have heard the term “algorithm,” which is a widely misunderstood term. You don’t need to be a master of the Instagram algorithm, but a basic understanding of it can help achieve your goals faster and with fewer headaches.
While some marketers feel that the Instagram algorithm is their arch enemy, it’s actually a friend. That’s because its ultimate goal – like every other online algorithm – is to deliver relevant, entertaining, and engaging content to each user.
Algorithms do this by carefully studying their users’ activities and behaviors, then using this data to make informed guesses on what those users will want to see in the future. If your content happens to pass the “test,” you’re teed up for success.
We could go on for hours about the Instagram algorithm, but the main takeaway is that you should always, always focus on creating quality content that really provides a benefit for your audience.
No spammy posts or comments, and no content just for the sake of creating something. Be thoughtful and strategic, while constantly asking what your audience wants and how you can serve them through your efforts.
What You Need to Start Marketing on Instagram
Before you dive into Instagram marketing, make sure you have a proper business profile – not just a regular personal profile. This way, you can reap the benefits of Instagram business marketing features and Instagram Insights, which we’ll discuss later in this post. Plus, it’s more credible in the eyes of your audience.
Let’s take a look at how to create a business profile and some best practices that can turn a good profile into an awesome one.
How to Create an Instagram Business Profile
To create an Instagram business profile, you’ll need two things:

An Instagram account, which can be your existing personal profile or a new one you’ve created just for this purpose. We recommend creating a new handle with your company’s name for brand recognition.
A Facebook business page for your company. Instagram requires this for verification purposes, so go ahead and make one first. Here’s a step-by-step guide to create your Facebook business page.

Without further ado, here’s an overview of how to make an Instagram business profile:

On your smartphone, log in to Instagram with your company handle.
Tap the circular icon in the bottom right corner. The screen will expand to show another menu. Tap “Settings” in the bottom right corner.

On the Settings page, scroll down until you find “Switch to Business Profile.”

Instagram will then ask you to connect the account to your Facebook business page and edit your business’s public contact info: email address, phone number, and location. This will be public on your profile, so avoid adding private info.

And voilà. You’re ready to use Instagram for marketing your business.
How to Market on Instagram: Creating Your Strategy
Just like any other type of strategy, your Instagram marketing strategy will work best if you have a clear goal, choose individual tactics that will gradually build toward that goal, and keep track of your progress along the way so you can tweak where needed.
And that’s exactly what we’ll discuss now.
Identify Goals and Objectives
Your goals and objectives are the pillars of your marketing plan. We like to follow the SMART acronym for goal setting:

Specific: Give exact numbers and milestones instead of a vague goal.
Measurable: Choose goals that are trackable and measurable with analytics and insights.
Attainable: Be realistic. A million followers in a week is prooooobably not going to happen. (Unless you’re an egg.) 
Relevant: Stay aligned with your industry, business, and outlook.
Time-bound: Give yourself a timeframe to accomplish the goal.

So instead of saying, “I want more followers,” try something like, “My goal is to gain 500 authentic followers in three months.”
Instead of, “I want more sales,” try, “My goal is to earn $1,000 in revenue from Instagram Ads sales this month.”
And instead of, “I want a more engaged following,” try, “My goal is to grow my engagement rate by 1 percent in six months.” (Check out this article to learn how to calculate and grow your engagement rate.)
Once you set a goal, it’s time to flesh out your Instagram content strategy.
Build Your Instagram Content Strategy
As we discussed earlier, you have several posting options for building your Instagram content strategy. Choosing the right ones depends largely on knowing your audience.
Ask yourself: What are the key demographics of my audience? What do they like to do, see, and experience? What entices and entertains them? How do brands generate trust and motivate them to make a purchase?
You probably won’t know all these answers right away, which is perfectly normal. It’s a learning process that you’ll get the hang of as you go. But you’ll find that as you get a laser-focused understanding of your audience and what makes them tick, your Instagram marketing strategy will perform better and better.
Here are some pointers for building a strong Instagram content strategy:

Make sure every post is aligned with your branding and aesthetic.

Keep a consistent “vibe.” For example, if your brand is high-fashion, ensure that all of your images are high-quality, conjuring feelings of elegance and sophistication. If your brand is quirky or funny, Instagram is a great place to let your true colors shine.
Shoe company Allbirds knows that their audience loves animals and memes, so they incorporate these regularly into their content strategy.
Like this post, which shows a photo of some lambs wearing sweaters, with a caption that reads: “When the whole squad has their fall fashion looks down.” Cute.

Get valuable intel from your friends and enemies.

If you’re just starting out, it can be a huge help to peep at what other companies are up to. Check out top-performing posts from similar brands, your biggest competitors, leaders in specific niches, and the most broadly popular accounts on the platform.
Doing this competitive research will tip you off when it comes to important trends, best practices, and little-known tricks and Instagram hacks to take you to the next level.

Create a social media content calendar to stay on track. 

Create a social media content calendar so that you can always stay on top of your Instagram content strategy, ensuring that it’s cohesive and consistent.
To start, write out all of your posts for the next month, scheduling at least three posts per week. If you’re looking for inspiration or having trouble filling in all the spots, take advantage of free Instagram templates that follow common post styles and popular posts from other brands.
If you have a few bucks to spare, you can buy full packs that feature several templates with consistent visual themes, like this 48-template Instagram Commerce Pack from Tugcu Design Co.

If you really want to stay on top of things, you can use a tool like Later or Buffer to schedule automatic publishing for your posts. We’ll cover some of these apps a bit later, but in the meantime, here’s a handy guide for scheduling Instagram posts.

Use Instagram Insights to track your performance.

Instagram Insights is a free tool that’s available for everyone with a business profile. It gives you a valuable look at key performance metrics of your account, like how much attention your posts are getting and how engaged users are.
You can also see demographic info on your followers, giving you better intel on finding your target audience on Instagram. While this built-in analytics tool isn’t mind-blowingly comprehensive, it’s a fantastic tool for starters.

The Most Powerful Instagram Features for Businesses
Instagram has plenty of cool features that help connect users and enrich relationships. Even if you’re not a religious Instagram user, you’re probably familiar with the most popular ones.
Let’s look at a few features that can help boost your Instagram marketing strategy.
Instagram Hashtags
It seems that hashtags are virtually everywhere on the internet these days. When applied to your marketing strategy, Instagram hashtags are a clear signal to users that your posts are relevant to what they’re looking for.
In fact, many users look for content based on hashtags alone. So if your posts are related to a trending topic, be sure to include the associated hashtag. This can help you get in front of the eyes of people who are genuinely interested in what you have to say.
You can search directly in the Instagram search bar to find trending hashtags and scope out content that others are posting.

Other cool tools like Keyword Tool will generate hashtags for you based on your keywords. Many of these tools offer some free results, but require a paid upgrade for more extensive lists.

It’s also a smart idea to create a branded hashtag and use it frequently. This hashtag might include your company’s name or the name of a particular campaign, event, or promotion.
Instagram Stories
As of January 2019, more than 500 million people use Instagram Stories. The psychology makes sense: they’re a more exciting and ephemeral way to share with your followers, since they can only be 15 seconds long, they disappear after 24 hours, and they aren’t listed on your main profile or feed.
Stories are a worthy addition to your Instagram marketing strategy, as they give you an opportunity to touch on things that are more timely or in-depth, or don’t quite warrant a standard post.
Here are a few ideas for how you can use Instagram Stories:

Answer popular questions within your company’s niche or about your company specifically
Show “behind-the-scenes” content to give your audience a peek at how you do your thing
Promote your content, like a new blog, ebook, or infographic
Have a “takeover” where one of your employees (or an influencer) posts their own content for a day
Poll your audience on a popular topic or ask them for feedback about your company
Host a contest or giveaway in which you ask users to create a post a story that tags your account or includes a branded hashtag

Men’s clothing brand Chubbies has a creative “Welcome Back from the Weekender” series every Monday, which features a compilation of stories that act as a fun news-style show.

Be sure you mind your Instagram Story dimensions so your images and videos don’t look wonky to your viewers.
Instagram Live
Just as the name suggests, Instagram Live is a feature that allows you to engage your audience in a real time “live broadcast” format. This is an especially helpful feature for if you’re attending an event or discussing anything timely or urgent.
The cool thing about Instagram Live is that your story will show up first in your followers’ Story feed, and they’ll also get a notification that it’s happening when they open the app. But with great power comes great responsibility: don’t use this feature unless you have some truly good content to share, or you might push users away for wasting their time.

While each Story can only be 15 seconds long, IGTV was made especially for long-form videos. These can be 10 minutes, or up to an hour for accounts with more followers. You can think of it as Instagram’s take on YouTube.
IGTV allows users to search for videos that pique their interest, and also makes recommendations based on their past behavior and activity. This helps make sure that audiences are connected with content they’ll like.
If you’re just starting out, IGTV may not necessarily suit your needs or goals. But if you’re a media company, or otherwise produce long videos, it can be a useful tool for getting your message across and engaging your audience.

How to Market with Instagram: 5 Strategies to Adopt
There are several marketing strategies for Instagram that work even if you’re starting from scratch. Here are some of the proven methods you can implement right now to grow your Instagram presence.
1. Host a Giveaway with Another Business
Partnering with another business to host a contest or giveaway can work wonders for your brand. 
Low-sugar chocolate brand Truth Bar, for example, partnered with sugar-free Belgian chocolate brand SkinnyMe Chocolate to host a giveaway that generated solid engagement.  
The idea here is that if both of you have similar customer profiles, you’ll both gain high-quality followers. Request that everybody who enters the competition ‘likes’ the post and does some secondary action, like a tag or a follow.
2. Repost Other Companies’ Content
If you’re looking to gain a huge following on Instagram, consider sharing other brands’ content on your account.
This is both a smart and a natural way to get more exposure for your business. When you tag another business in your post and promote their content, they’re likely to reciprocate.
In some cases, they’ll follow you back and promote your business as well. And just as crucial, their followers are likely to take notice of your profile.
You can do this manually or use an app like Repost for Instagram for the purpose.

We suggest you go for the app because it lets you quickly select the accounts you’d like to repost. Plus, it automatically tags the original profile, giving it the credit for the content.
3. Give and Receive Instagram Shoutouts
Another version of the reposting strategy involves shoutouts. 
This is where you ask another business in your industry if they would like to post your content, and in return you post theirs. The cool part of it is that you can give and receive shoutouts in various ways.
Digital cameras brand Canon, for instance, allows photographers who own a Canon camera to give it a shoutout using the hashtag #MyCanonStory in the description of their post. 
Canon regularly returns the favor by sharing some of the most enticing work from those photographers. Here is an example: 

This is a brilliant Instagram marketing strategy that benefits both the brand and its partners, who experience a significant uptick in their following and credibility.
You can learn more about shoutouts in our ultimate guide to Instagram shoutouts. All it takes is finding the right partners who’re open to offering a mutual value exchange.
4. Let an Influencer Takeover
Next on our list of Instagram marketing tips is influencer takeovers. This is where you connect your business with an influential person who’s prominent within your industry.
For example, if you’re in the business of selling athleisure, you might collaborate with an athlete or fitness model.

This will expose your company to the influencer’s followers as they announce the Instagram takeover in the days leading up to it.
You can find relevant businesses and individuals to partner with by signing up to influencer marketing platforms. These are online tools that automate the discovery, vetting, and reporting processes, enabling you to focus more on developing influencer relationships and planning memorable takeovers.
5. Write Captions That Move Your Audience
Many people scroll through their Instagram feed when they’re bored or trudging through a mundane daily routine. You can attract and get this audience to follow you by creating intriguing Instagram captions.
The goal is to convey the story or feeling behind your video or image.
If the video or image is about a product, the caption is your canvas to fill in a quick description of your item. Explain why people should care, and don’t forget to include a few emojis.

In general, posts with strong captions can help shape your company’s personality and story. The key is to craft a copy that encourages engagement and makes people realize they need what you’re offering. 
These four Instagram marketing ideas offer a simple and effective way to strengthen your brand image. That said, it can take some time for results to come in if you’re starting from scratch. That’s because no one knows who you are yet, which makes it hard to get initial traction.
But don’t let that deter you. To hit the ground running, check out our recommended strategies on how to gain followers on Instagram. Who knows, you might get 10,000 followers in as little as six months.
The Best Instagram Marketing Apps for 2021
Instagram itself offers tons of useful tools and filters, but sometimes you need a little extra push to set yourself apart from other businesses in a crowded feed. 
Fortunately, there are plenty of Instagram apps available to help you do just that.
The best Instagram marketing apps will make your posts memorable, distinguishable, and share-worthy. While you might not be able to entice all 1 billion users, you should be able to attract the attention of those that matter most to your business.
Whether you’re looking to create better images, schedule posts in advance, or delete inactive followers, we’ve rounded up the essential apps that every business should add to their Instagram marketing toolbox.Note: Most of the Instagram apps in the list below are available for both iOS and Android devices. 
Photo Editing Apps
There are dozens of flavors of photo editor apps to help you perfect your images. Some of our favorites include:
Snapseed (iOS and Android)

Snapseed’s brush tool enables you to adjust for saturation, color temperature, and exposure, which is ideal for situations where you don’t want to auto-enhance every detail in your image.
VSCO (iOS and Android)

VSCO is popular for its movie-like filters and editing features that often beat Instagram’s in-app offerings in terms of creativity. You can use it to adjust contrast, enhance skin color, darken edges, and more.
Afterlight 2 (iOS)

With this app, you can add text and special typography to your photos. This is an opportunity for you to do something like create hype for a product or promote a sale.
You can also download Instagram video editor apps to edit your clips. Thanks to features like clip trimming and noise reduction, you can create good-looking videos without hiring a pro.
Scheduling Apps
Once you figure out the best time to post on Instagram, you can use scheduling apps to create and push more content to your audience. Here are our picks: 
Later (iOS and Android)

Later is extremely simple to use. You just have to upload a media item from your phone’s library into Later’s dashboard, and the scheduler will pop up. You can also write a caption, tag the location where the image or video was captured, and tag profiles of other users to increase your content’s discoverability.
Hootsuite (iOS and Android)

Hootsuite’s “Compose” window lets you decide whether you want to post content now, save it as a draft, schedule it manually, or queue it for later. Other Hootsuite features allow you to measure content performance, follower growth, and more.
Content Apps
If you want to get more followers on Instagram, you have to publish content that stands out. That’s where content apps come in. Our favorites include:
StoryLuxe (iOS)

This is one of the best Instagram Story apps out there. You can use it to apply a variety of stylish filters, colors, textures, and templates to your Stories. Most of these are trendy and creative, often inspired by cinematic photography.
Layout (iOS and Android)

Layout is a super-smooth, feature-rich image mixer that instantly lays out up to nine images in several combinations to create a collage. You can select photos from your camera roll or capture them with the built-in image booth as you go.
 Splice (iOS)

GoPro’s Splice comes with simple-yet-powerful editing features. You can use it to combine your favorite images and videos into one cohesive media clip, and then use the integrated music library and transition effects to create a masterpiece. 
It’s worth experimenting with these apps and using Instagram Insights to monitor how they’re impacting your marketing strategy. Use the ones that have made a positive impact in conjunction with other mobile marketing apps to grow your business. With all the incredible apps available in the market, you’re sure to land some good combinations. 
Making Money with Instagram Marketing
If you love being active on Instagram and have a decent number of engaged followers, there’s no reason why you shouldn’t be able to make money on Instagram.
While top influencers make millions per post, even those with a following between 1,000 and 10,000 have the potential to turn Instagram into a healthy source of income.
To help get you started, check out these three ideas to start making money with Instagram marketing.
1. Sell Your Own Products
You can start making money by selling any digital or physical product that you manufacture yourself or buy from suppliers.
Physical products require keeping some inventory, meaning you’d need to spend some money to rent a place where you can keep the items. However, not everyone has the startup capital or funds to rent storage space.
The good news is that you can always sell dropshipped products. This technique lets you sell on Instagram without ever holding any inventory.
Once you’ve made a sale the supplier will ship the ordered goods from their facility, straight to the customer’s home. You’ll never need to worry about shipping, storing, or packaging your products.
2. Sign Up For an Affiliate Program
Alternatively, you can sell other people’s products as an affiliate and receive a cut. There are many people and companies that make money from Instagram like this. Make sure to use relevant hashtags on all affiliate posts to reach more audiences who might be interested in taking up your offer. 
Affiliates earn their bounty via a promo code or a trackable link (most Instagrammers put it in their bio) to ensure any clicks are converted to sales. You can use these eye-catching post ideas to ensure your content draws people in to check out your affiliate product or service.

Find an affiliate program that pays the commission you want, and is related to the niche of your business in some way. For example, if you’re a veterinarian by profession, you may sign up for an affiliate program promoting a certain pet food brand or supplement.  
The best way to do this is to search for your niche or profession on Google, along with the keyword “affiliate programs.” A veterinarian can search for “pet affiliate programs” or “dog food affiliate programs,” for instance.
3. Become an Influencer
With an influencer status, you can start pitching brands to promote their products and services in your posts. 
Companies tend to partner with influencers to create sponsored content that helps spread the word about their offerings. Common types of content include an Instagram story or Instagram post that will include an explanation of the business or its products.

So, once you have increased your follower count above a thousand and have a good engagement rate, start your influencer outreach. The easiest way to do this is to send direct messages to brands you think are relevant to your business. If you’ve seen them collaborate with other influencers of your level, they’re likely to be open to hearing what you have to offer. 
Top influencers make hundreds to thousands of dollars per sponsored story or post. If you create one piece of sponsored content per day, you can potentially make thousands of dollars per month.  
With all of the new features and opportunities available on Instagram (and more to come), the platform is becoming one of the more popular channels for people and companies to make some cash.
Don’t let a small follower count discourage you from selling what you have to offer. 
As long as you’re selling high-quality products, signing up for the right affiliate programs, and collaborating with relevant businesses, you’re on the right path to earning money via Instagram marketing.
Or, if you’re looking for tips that will help you create additional streams of potential revenue, check out our detailed guide on how to make money on Instagram.
Instagram Campaign Examples for Inspiration
To get your creative juices flowing, let’s look at a few common examples of Instagram marketing.
1. Fitbit’s bonus Spotify playlists
FitBit does a great job of promoting their product while giving their followers a “bonus” in the form of a Spotify playlist to listen to during their workout. The post features a fun visual of a FitBit displaying Spotify playlists..

2. Audible Canada’s influencer shoutout
When you can find the right influencers to match your brand, it can give you a serious boost in followers, sales, and overall brand recognition. The key here is that it’s imperative to find the right influencers.
In this example, Audible’s Canada division partnered with tech influencer @thetrendytechie. In her typical post style, she explains what she’s listening to and why she likes using Audible.

She sealed the deal with a relevant hashtag, #yougottahearthis, which makes the post searchable to Instagram users looking for a convenient way to keep and hear audiobooks.
3. DeLallo Foods and Room & Board’s Cross-Promotion
Another best Instagram marketing tactic is partnering with other brands to cross-promote contests and giveaways.
In this example, recipe curator @thefeedfeed partnered with DeLallo Foods and furniture company Room & Board to host a contest with prizes from each of the three brands.
As an added bonus, the image used to promote the contest is an actual entry – a gorgeous and mouth-watering appetizer spread from one of TheFeedFeed’s existing followers.

Harness the Power of Instagram Marketing
Instagram is an absolute powerhouse in the social media world. For brands, there’s a virtually infinite amount of untapped potential to get attention, stimulate engagement, build strong relationships, and cruise past those annual financial goals.
While it can seem like a vast and intimidating world of its own, new companies have nothing to worry about – as long as they’re constantly watching, listening, and learning as they go. If you start your Instagram marketing strategy with a growth mindset, you’ll find that it gets easier and more lucrative as you go. It also gets pretty fun, if you play your cards right.

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Stefan Franzen's Guide, 'Affected person Z', Is a Non-Fictional Affected person Historical past and Medical Literature Evaluation That Explains the Causes for the Poor Therapy Obtained by Ache Sufferers

August 2, 2021 ( –

Fulton Book author Stefan Franzen, a professor of chemistry at North Carolina State, has completed his most recent book, “Patient Z”: an informative study about a patient’s treatment that exposes the deficiencies in the practice of pain medicine due to the intervention of the Drug Enforcement Agency in medicine, the role of rogue pharmaceutical companies and the corruption of legislators.

Stefan writes, “The criminalization of opioid medications has made it all but impossible for pain patients to receive adequate treatment in the United States for more than one hundred years. In 1996, the pain medicine community of doctors attempted to expand the treatment to include patients with severe pain from diseases other than cancer or sickle cell disease. This movement of compassionate care ended definitively in 2016 when a small group of doctors who call themselves Physicians for Responsible Opioid Prescribing (PROP) convinced the Center for Disease Control to take an unusual step to publish new draconian prescribing guidelines. As implemented, current prescribing enforces a hard limit for prescriptions to all patients, regardless of their disease.

“Furthermore, the new guidelines have not improved either addiction or opioid-overdose rates. Meanwhile, the leaders of PROP are profiting from their role as consultants and expert witnesses for the law firms suing the opioid manufacturers. The book delves into the neurobiology of pain and addiction to explain why pain specialists believe that compassionate care can work. The movement was hijacked by opioid pharmaceutical companies that aggressively marketed opioids to doctors and government agencies that permitted their illegal practices to proceed. This book poses the question: Precisely, how is the massive reduction of prescription medications going to reduce the 80% of overdose fatalities due to heroin and fentanyl? Instead of curtailing prescription medicine, the appropriate reform would be to treat addiction as a medical condition and include services to prevent and treat addiction as part of pain medicine. Patient Z is a pain patient whose treatment exposes deficiencies in the practice of pain medicine. The story of Patient Z is common to millions of people who have had their pain medication cut in recent years. Persistent pain can affect anyone. Anyone could become Patient Z.”

Published by Fulton Books, Stefan Franzen’s book is a meaningful account that opens the eyes of the readers to the plight of pain patients who have had pain medication reduced or stopped altogether because of administrative and legal restrictions imposed on doctors. The media mainly covers one side of this story: the problem of addiction and the resulting overdose crisis. This is a very real crisis, but the book decouples pain patients and opioid use disorder patients. Both are patients and both require medical treatment, but the terms of one should not affect the other. Readers who wish to experience this brilliant work can purchase “Patient Z” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, Google Play or Barnes & Noble.

Source: Fulton Books

Newswire Helps Modern Well being Insurance coverage Firm Construct Model Consciousness With 2 Earned Media Alternatives

August 2, 2021 ( –

Newswire’s Media and Marketing Guided Tour client in the health insurance industry was recently featured in two online articles. 
These earned media opportunities came as a result of Newswire’s collaborative relationship with the company that makes understanding and buying health insurance easy.
The company’s success is rooted in its people, and this was the focus of its earned media mention in an online community publication that highlights local startups and tech companies. The article detailed the health insurance company’s decision to double its workforce in order to scale the company. 
Additionally, the company’s co-founder and CEO co-authored an article that discussed how to use HRAs to improve healthcare offerings. This opportunity comes at an especially pivotal time as employers are looking to find ways to provide employees with flexible health insurance options. 
“These earned media opportunities are an important piece of the company’s overall marketing puzzle as they continue to grow their business and simplify healthcare for consumers,” said  Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Helping people save money is at the company’s core, and our team at Newswire will continue to help tell their story so their customers can avoid overpaying for their health insurance coverage.”
With a goal to become the leading AI-powered national health insurance marketplace, Newswire will continue to help its client build brand awareness, improve SEO, boost website traffic, as well as create and nurture valuable relationships with industry publications to garner relevant earned media mentions. 
Guided Tour clients are able to lean on Newswire’s media and marketing experts to identify media opportunities, craft compelling stories, launch targeted campaigns, and provide reports on overall performance.
To learn more about how Newswire’s integrated solutions are helping companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit today.
About Newswire
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit
Contact Information
Charlie TerenzioCMO and SVP of Media and Marketing Communications NewswireOffice: 813-480-3766Email:

Source: Newswire

Nelcie Souffrant within the Hit Movie ZOLA

August 2, 2021 ( –

Nelcie Souffrant, award-winning Haitian American Actress, represented by Signed Luxe Agency, makes her debut appearance in Hollywood for her supporting role Gail, in the A24 Films, ZOLA, currently showing in the United States and releases in the UK on August 6. The film ZOLA is directed by Janicza Bravo and co-written by Bravo and the Tony-winning playwright Jeremy O Harris. Based on the infamous Twitter thread posted by A’Ziah Wells King, the film follows Detroit waitress Zola (Taylour Paige) who strikes a new friendship with customer Stefani (Riley Keough), who convinces her to join a weekend of dancing and partying in Florida.

The cast also stars Nasir Rahim, Amelia Rose Monteagudo, Ari’el Stachel, Jason Mitchell, TS Madison and Tommy Foxhill.

Nelcie began her career in 2014 with several short films and with the success of “Zola”, she continues to make her mark in the film industry. Additionally, one of her most recent works, “Strings Attached”, has been accepted into 12 film festivals across the country, including: Cannes Short Film Corner, AOF Film Festival, LA International Shorts Film Festival, Rwanda Film Festival, Urban World presented by BET, Women in Film, Pan African Film Festival and is currently playing in Aspire TV.

Nelcie’s versatility has garnered her several awards and nominations; such as: Best Young Filmmaker Award at the 2014 AOF Film Festival and nominated at the Pan African Film Festival 2015 “Best Narrative Short” for “Strings Attached”. Nelcie has worked alongside Andrea Rachel Parker who plays Destiny in Showtime’s “Power”‘ and Bernice in HBO “The Deuce”. Nelcie also stars in the hit short film on HBO Max, “The Cypher.”

To learn more about Nelcie Souffrant, visit:

To learn more about the movie Zola, visit:

For interview or media inquiries, email:

Source: Signed Luxe Agency PR

Two of the Oldest Regulation Corporations in Tampa Bay, Florida Are Becoming a member of Forces

August 2, 2021 ( –

Battaglia, Ross, Dicus & McQuaid, P.A. announces the historic news that Fisher & Sauls, P.A. will be joining them as of August 2, 2021. This event will join two of the oldest and most respected law firms in St. Petersburg. The Firm’s main office will remain at 5858 Central Ave. St. Petersburg, FL and the new Riverview office is located at 12953 US Highway 301 South, Suite 102, Riverview Florida, 33578.

This partnership will significantly grow the Firm’s practices in the areas of estate planning, probate, real estate, and business law. The following Fisher & Sauls, P.A. attorneys will be joining forces with Battaglia, Ross, Dicus & McQuaid, P.A.: Robert Kapusta (Business, estate planning, real estate), Laurie Valentine (Estate planning and probate), Hunter Rawls (Probate, estate planning and probate litigation), Kenneth “Kip” Thornton (Real estate), and Bruce Marger (Estate planning).

“Adding the reputation and legal talent of Fisher & Sauls was a perfect complement to our other growing practice areas. This addition provides the manpower and resources to expand throughout Tampa Bay,” said Sean McQuaid, President of Battaglia, Ross, Dicus & McQuaid, P.A.

Since 1958, Battaglia, Ross, Dicus & McQuaid, P.A. has been recognized for its skill and experience in handling personal injury claims, complex litigation, criminal defense, insurance claims, commercial transactions, real estate, corporate matters and appellate law. Fisher & Sauls was established in 1936 and has been recognized by the City of St. Petersburg as a Legacy Business in the areas of estate planning, probate, real estate, and business law.     

Battaglia, Ross, Dicus & McQuaid, P.A.

5858 Central Ave

St. Petersburg, FL 33707

(727) 381-2300

Divisions of Battaglia, Ross, Dicus & McQuaid, P.A.

Personal Injury Attorneys

McQuaid & Douglas

5858 Central Ave, suite a

St. Petersburg, FL 33707

(727) 381-2300

Personal Injury Attorneys

McQuaid & Douglas

12953 US-301 #102a

Riverview, FL 33578

(813) 639-8111

St Petersburg

Property Damage Attorney

Jonathon W Douglas

5858 Central Ave, suite b

St. Petersburg, FL 33707

(727) 381-2300

St Petersburg

Criminal Defense Attorney

Sean McQuaid

5858 Central Ave, suite c

St. Petersburg, FL 33707

(727) 381-2300

St Petersburg

Estate Planning &

Probate Attorney

5858 Central Ave, suite d

St. Petersburg, FL 33707

(727) 381-2300


Estate Planning &

Probate Attorney

12953 US-301 #102d

Riverview Florida, 33578

(813) 639-8111

St Petersburg

Real Estate Attorneys

5858 Central Ave, suite e

St. Petersburg, FL 33707

(727) 381-2300


Real Estate Attorneys

12953 US-301 #102e

Riverview Florida, 33578

(813) 639-8111

Source: Battaglia, Ross, Dicus & McQuaid, P.A.

Windi Washington, Famend Expertise Supervisor, Steps Right down to Reactivate Performing Profession and Launch Podcast: Windi World Day by day With Windi Washington

August 2, 2021 ( –

Windi Washington, former actress and successful talent manager, announces that she is stepping down from talent management to reactivate her acting career, while at the same time launching her own podcast talk show: Windi World Daily with Windi Washington.

“I’ve dedicated my career to the entertainment industry since I was 17 years old, starting as an actor,” said Windi Washington. “But I fell in love working behind the scenes, establishing a very extensive resume that isn’t publicized as it should be — managing talent, celebrities and brands. I never was the type of person that was the loudest in the room, I was just the person that cared about getting the work done, and proudly.”

Washington has since recently landed roles in a number of television series in 2021, including American Gangster: Trap Queens (BET+), and TRACE (VIM). She has also landed roles in feature films slated for release dates for winter 2021 and 2022, to be announced.

Her other past television featured appearances include Family Reunion (2021), Snowfall (2018-2021), Good Trouble (2019), and In the House (1995).

Windi World Daily with Windi Washington was created, developed and produced by Ms. Washington, and is registered as a television, web series, and podcast approved by the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA).

On her show, Washington will explore and introduce Hollywood’s most trending topics and interview creative influencers and celebrities in entertainment, fashion, beauty and lifestyle. 

Her history of interviewing Hollywood talent just to name a few includes talks with:

Bernard Telsey, CSA – The Intern (2015)
April Webster, CSA – Star Wars: Episode VII – The Force Awakens (2015) 
Richard Hicks, CSA – Gravity (2013)
Alexis Frank Koczara, CSA, Blackish (2014)
Christine Smith Shevchenko, CSA, Blackish (2014)
Amanda Lenker Doyle, CSA – Blackish (2014)
Leah Daniels-Butler, CSA – Empire (2015) 
Howard Meltzer, CSA – Girl Meets World (2014)
Meg Morman, CSA – Olive and Mocha (2015)
Sunday Boiling, CSA – Olive and Mocha (2015)
Albert Tsai, Actor – Dr. Ken (2015)
Alexander MacNicoll, Actor – Transparent (2014)
Emily Robinson, Actress – Transparent (2014)
Harry Shum Jr., Actor – Crouching Tiger, Hidden Dragon: Sword of Destiny (2016)
Janel Parrish, Actress – Pretty Little Liars (2010)
Katrina ‘Kat Tat’ Jackson, TV Personality – VH1 Black Ink Crew: Chicago (2012)
Lash Fary – Founder of Distinctive Assets 

“I am truly happy to say that it is a joy to return back to my original passions. I’m excited for greatness to come as an actress, host and producer, being an artist and creating content,” adds Washington.

Windi World Daily with Windi Washington is available on iHeartRadio and Pandora with new episodes daily. It is also available on Amazon Music, Audible, Spotify, Apple Podcasts, TuneIn, Google Podcast, Stitcher Podcasts and all other podcast platforms on iOS or Android.

ContactMaxi Wade

Source: Maxi Wade Agency

Texas Regional Financial institution Welcomes Brad Freudenberg and Rene Avila

August 2, 2021 ( –

Texas Regional Bank announces the appointment of Brad Freudenberg as Chief Technology Officer and Rene Avila as Senior Operations Officer. “We are pleased to welcome these two gentlemen and look forward to benefiting from their expertise,” said Michael Scaief, Chairman of the Board and Chief Executive Officer.

After graduating from Texas A&M in 1994 with a degree in Management Information Systems, Brad Freudenberg worked as a software consultant for Texas Commerce Bank / Chase Bank in Houston for 12 years. During that time, he also worked on major projects for other notable clients such as Minute Maid Foods, American Express, and Continental Airlines. In 2006, Brad joined a small energy trading company to design and develop custom software, eventually becoming the Chief Information Officer. At the same time, he began volunteering as a firefighter on the west side of Houston, which he remained heavily involved in for 12 years. Brad co-founded his own software consultancy in 2013 and served as President and Senior Solutions Architect until joining Texas Regional Bank in early 2021. He has a 27-year history of creating, implementing, and supporting innovative software solutions to make businesses more efficient and successful. “I am looking forward to leveraging this experience as the Chief Technology Officer of Texas Regional Bank to drive increased productivity and to support the aggressive expansion of the bank,” he said.

With over 35 years of banking experience, R. Rene Avila is an accomplished senior operations and technology leader and communicator. He graduated from the University of Texas-Pan American with a degree in Accounting in 1982 and earned his CPA designation in 1986. Rene worked with International Bank of Commerce (IBC) for over 25 years serving in different capacities, including Executive Vice President / Chief Information Officer and President for the IBC Service Center. Most recently, Rene was employed by Lone Star National Bank as Chief Revenue Officer where he oversaw several divisions and the sales activity of 35 branches. “I am very excited to join Texas Regional Bank as I look forward to utilizing my skills to meet the needs of our community, as well as assist the organization in its expansion.” Rene is also involved in his community and is a member of numerous organizations as well as having a history of civic involvement.


About Texas Regional Bank

Established in 2010, Texas Regional Bank is headquartered in Harlingen, Texas, with 21 banking centers and 1 loan production office in the Rio Grande Valley and Texas Hill Country. As of June 30, 2021, Texas Regional Bank reported total assets of $1.7 billion, deposits of $1.5 billion and loans of $762 million. TRB offers core banking services, trust, wealth management, mortgage, international banking, foreign exchange, and public finance. 

For more Texas Regional Bank information, visit

Michael Scaief

Chairman  and CEO

Source: Texas Regional Bank