Begin a Skincare Line: The Final Information for 2021

The skincare industry is one of the most lucrative in the world. Currently, experts predict that it will be worth around $200.25 billion by 2025. That’s an incredible opportunity for aspiring entrepreneurs interested in starting a skincare line!
Whether you’re planning to sell moisturizers, masks, exfoliators, or skin-tightening products, you’ll always have a market among consumers who want to look their best and boost their confidence. 
Plus, with many people looking to build their self-esteem after months of spending time indoors, now is a great time to learn how to start your own skincare line. 
Below, we’ll take you through how to start a skincare line from scratch, with handy tools and advice you can apply to establish a successful skincare brand.

How to Start a Skincare Line in 7 Steps
1. Meet the Legal Requirements
Launching your own skincare line is exciting. You’ll probably be eager to start mixing up ingredients and picking the perfect packaging, but there are a few legalities you’ll need to address first. 
To start, read up on the Food, Drugs, and Cosmetic Act (FD&C Act). The FDA uses this act to ensure that all skincare products meet the right standards for both quality and safety. Essentially, your products must be safe for consumers to use and properly labeled. 
If you’re manufacturing skincare products at home, you’ll need to ensure you’re following the Good Manufacturing Practice checklist available from the FDA. This will help you set up your manufacturing space to comply with the rules established for home-based cosmetic manufacturing. 
Additionally, consider any licenses and documentation you might need to protect your brand. If you’re not certain what’s suitable for your business, talk to an attorney about:

Professional liability and product liability insurance
Cosmetic and skincare licensing (as well as professional licensing for services)
Health and safety certifications

2. Identify Your Niche
Skincare is a huge industry, covering everything from sunscreen to cleansers, makeup, moisturizer, and countless other products. You’ll need to niche down to find a specific market for the products you’re going to sell. For instance, the “Lush” skincare brand specifically designs environmentally friendly products for ethically conscious customers. 
Think about what kind of products you want to sell, like exfoliators, creams, serums, moisturizers, acne treatments, or facial oils. Next, ask yourself what will make your product different and what kind of customer your unique selling point might attract. 
Here are some examples of skincare niches to give you ideas for your line: 

Luxury skincare: Indulgent products and treatments made with high-quality ingredients. You might produce dermatologically tested solutions designed for people with a higher budget, like face masks with their own gold flakes. 
Specialist treatment: These products are meant to treat a specific skincare issue, like dry skin or acne. You could produce sunscreen for people with hypersensitive skin or serums for people with oily skin. 
Socially conscious skincare: Skincare designed with natural, conscious products is particularly appealing to today’s audience. Choose a vegan line or a solution that never tests on animals to attract an eco-friendlier audience.

3. Choose a Hero Product
As your skincare business grows, you’ll add new products to your portfolio. But to begin with, you’ll need a specific item to grab customer attention. This specific product will be your flagship, or as popularly referred to in the skincare industry, your “hero” product. 
Your hero product is the most exciting product you have to offer when your business launches. Think about which item could be the poster child for your upcoming skincare line. One idea is to choose a product that solves a specific pain point for the consumer. 
For instance, the hero product for the Wunder2 company is its “semi-permanent” makeup, like the “Wonderbrow” gel for eyebrow shaping. The product attracts the attention of customers because it saves them from having to fill their eyebrows regularly. Though the company has other items to sell, it’s the long-lasting “wonder” products that get the most attention.
Another way to identify your hero product is to define your brand values and message. If your skincare brand is all cruelty-free products, make sure your hero product is cruelty-free too. Pick a product that reflects your brand image. 
4. Find a Manufacturer
Unless you’re making all of your skincare products in the comfort of your own home, you’re going to need a reputable manufacturer. Choosing the right manufacturer can take a lot of pressure off your shoulders when you’re designing your own line. 
A good manufacturer can produce your items in bulk, with speed, and according to the highest regulatory standards – so you can focus on building your brand. All you need to do is make sure you’re picking a company you can trust. 
In the US, there are plenty of companies that make skincare products on order, such as:

Picking a local manufacturer means you’re more likely to be able to contact your partner whenever you need to and get products shipped faster. 
On the flip side, choosing an overseas manufacturer gives you access to a wider range of products for a lower price. However, it’s important to vet your supplier carefully, especially if you’re considering ordering from OEM manufacturers on sites like Alibaba. Look at things like:

Expertise: Does this supplier have plenty of products to offer that are suitable for your chosen niche? How long have they been producing products in this industry?
Compliance: Are the manufacturers you want to work with compliant with the health and safety standards of the countries you’re hoping to sell in? Ensure they have the right licensing in place and check what kind of materials they use to produce their products.
Shipping: How quickly can your manufacturer make and distribute your products? Although working with overseas companies can be cheaper, it’s no good if your customers have to wait months to get their items.

It’s also worth looking into the kind of customer service you can expect. How long will you need to wait for a response if you have concerns or questions about a product?
5. Create Your Skincare Brand
Customers don’t just fall in love with your product — they develop a relationship with your brand and the personality you build for your business. 
Your skincare brand will be a combination of everything you use to set yourself apart from the competition. This includes not just your product line but your packaging choices, brand colors, logo, and even your business name. 
Here are the main steps involved in brand building: 
Choose a business name
Your business name is one of the most memorable aspects of your brand. Ideally, you’ll want to choose something that relates to your brand values. For instance, an organic skincare company might use a name like Organica Beauty. Where possible, keep your name short, easy to spell, and simple. It’s also important to double-check the name is available before you try using it. Use these business name generators to check availability and get ideas for the name.
Create a logo 
Alongside your name, your logo is likely to be the first brand asset your customers recognize. A great logo will distill the key values of your business into a single image. A luxury skincare brand might use shapes connected with luxury, like diamonds, while an organic brand might use shapes from nature, like leaves. We’ve got a list of free logo makers that you can use to create your brand’s logo. 
Design great product packaging
Your packaging needs to represent your brand while protecting your products. Choose something you can customize with your brand colors and logo, but ensure the packaging is practical. Great product packaging is innovative, lightweight, and eco-friendly. For instance, you might have a recyclable moisturizer pot that doubles up as a collectible storage container for your customers.
6. Build an Online Store
With your products and brand now ready to go to market, it’s time to create your online store. 
The good news for today’s skincare brands is that ecommerce platforms make it easy for anyone to start selling products online. For example, you can build an online store with Shopify without needing any technical assistance. 

You’ll simply sign up for a Shopify account, choose your theme, and make changes to your shop’s layout based on your brand. Although the exact pages you need for your store might differ, most companies will at least need the following:

About page: Set up a page where you introduce your customers to your company and share the unique selling points that make your products special. Check out these about us page templates for inspiration and design ideas. 
Product pages: Create pages to show your products off with professional photography and epic product descriptions. Make sure you know which words your customers are looking for when searching for your products online, so you can add them to the appropriate product listing. 
Marketing tools: Make sure your website has an email newsletter signup form so you can nurture customers who might not be ready to convert straight away. It’s also worth having a blog for content marketing and links to your social media accounts for community building.

You can further boost the performance of your skincare website by accessing applications and plugins for your store. Shopify has a huge app market full of great tools for skincare marketing. For instance:

Lookbook: Allows you to feature stunning lifestyle photos of people using your products.
Limespot personalizer: Supports companies in upselling and cross-selling similar products.
Easy video: Ensures you can add video content to your product pages. 
Decorative cosmetics try-on: Invites customers to virtually apply cosmetics to see what they might look like. 
Swatches: Offers quick access to a range of color swatches (ideal when you’re selling multiple versions of the same product.  

Besides all that, Shopify provides you with access to stunning pre-built templates, which you can customize to suit your brand image.
7. Market Your Skincare Line
Now it’s time to get your products in front of the right people. 
As the skincare industry continues to grow, there’s a lot of competition out there for budding brands. Having the right marketing strategy should ensure you can outshine your competition and draw the attention of the customers most likely to benefit from your product. 
Use your user personas to think about what kind of marketing materials are most likely to appeal to your target group and where they’re most likely to see your campaigns. For instance, younger audiences are more likely to look for skincare products on TikTok, while older audiences might prefer traditional TV or Facebook ads.
Once you’ve figured out where people are most likely to see your ads, experiment with strategies proven to make a difference in the beauty and skincare world, like:

Social proof: It’s no secret that people check product reviews before buying something. Encourage your existing customers to leave reviews and testimonials on your products to help convince other clients that your skincare products are worth their time. You can use apps like Yopto to generate social proof and and watch for organic @mentions on social media.
Influencer marketing: Connecting with the right influencer will instantly give your brand more credibility. Look at the kind of people your customers already trust online and invest in partnership opportunities with them. You can offer your influencer partners free products in exchange for an honest review or partner with other complementary beauty brands on competitions and giveaways to gain trust by association. 
User-generated content: Today’s customers are less trusting of brands. Before clients feel confident enough to use your skincare product themselves, they’ll want to see evidence of other people using it. Reposting photos of other customers wearing your facemasks or clients’ videos using your moisturizer will act as excellent social proof. This user-generated content is also a great way to boost your credibility as a business. For instance, @Illumasqua frequently posts pictures of their customers using their products with @mentions.  

Pay attention to how your customers respond to your campaigns to determine which efforts are worth investing more into. 
Summary: How to Create Your Own Skincare Line in 2021
There you have it — everything you need to create your skincare line from scratch. 
With the skincare industry growing rapidly, now is a great time to unleash your skincare brand on the world.Although the niche is a competitive one, it also has room for new players ready to jump on trends and fill gaps in the industry.
In summary, here are all the steps to making your own skincare line and selling it online:

Meet the legal requirements
Identify your niche
Select your hero product
Find a manufacturer
Create your skincare brand
Build an online store
Promote your skincare line

Frequently Asked Questions About Starting a Skincare Business
How Much Does It Cost to Start a Skincare Line? 
Starting a skincare line of your own does require some initial investment, but the amount you spend will often depend on the kind of company you want to run. Costs range from about $2,000 to $20,000 in most cases, depending on your product selection, order numbers, packaging requirements, and more. Don’t forget to account for the cost of branding activities, such as logo and website design. 
If you’re ordering from a manufacturer, it’s also a good idea to check if they have any minimum order requirements. Some companies will require you to buy dozens or hundreds of units at once.
How Do You Price Skincare Products?
Choosing the right price for your skincare products means considering your target market. Know the costs of your raw materials, along with any prices for overheads and packaging. Multiply that cost by around 5 or 6 to determine what your retail price should look like. If you’re planning on selling wholesale, you’ll need to prepare to give some big discounts. 
Want to Learn More?

What Sells On eBay: RF video modulator, Glass blocks, Trucker hat, NAPA cassette rack, Previous Key lot, Reel tapes

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What Sells On eBay: RF video modulator, Glass blocks, Trucker hat, NAPA cassette rack, Previous Key lot, Reel tapes

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Texas Bushes Basis and Atmos Power Companion to Have fun 811 Day and Assist Residents Safely Plant Bushes Following the Winter Storm

August 9, 2021 ( –

The fall season represents the biggest tree planting season of the year. In North Texas, it will be even busier following the winter storm in February. With that in mind, it is important that trees are planted safely and properly.

Atmos Energy, Texas Trees Foundation, and Texas 811 are celebrating 811 Day on August 11, 2021, with a special tree dedication at White Rock Hills Park (2229 Highland Road, Dallas, TX 75228) from 9:00 am – 9:30 am to remind residents to call 811 before they dig and help protect themselves and their community from hitting an underground utility while digging.

Financial penalties for digging up utilities can range from $1,000 to $25,000, with some infractions doubling and tripling the amounts of these penalties. Chris Stovall, president of Texas811, hopes the event will bring greater awareness to the importance of safe planting and avoid preventable future accidents that can disrupt utility service, cost money to repair, and even cause serious injury or death. “Calling 811 before digging ensures that our underground infrastructure remains free from harm as these trees take root and flourish for years to come.”

A free education webinar sponsored by Atmos Energy and the Texas Trees Foundation titled “Proper Tree Planting and Assessing Your Tree Following the Winter Storm” has been scheduled on August 12 and will be held online from 6 pm – 7 pm. More information can be found at

“We are proud to partner with Texas Trees Foundation and Texas811 to ensure that safe digging is practiced in our community by calling 8-1-1, a nationwide toll-free number, before any excavation project,” said Oric Walker, Atmos Energy vice president of public affairs. “The depth of utility lines can vary for many reasons like erosion, uneven surfaces, or the aftereffects of previous digging projects. Utility lines must be properly located and marked even when digging just a few inches.”

This 811 Day dedication will occur where Atmos Energy and Texas Trees Foundation are sponsoring a 50-tree planting project in partnership with Dallas Park and Recreation on Saturday, November 6.

“The Texas Trees Foundation is proud to be working alongside Atmos Energy to not only plant trees that will combat Dallas’ urban heat island but also promote outdoor sanctuaries for North Texas residents to experience the joy nature can provide,” said Janette Monear, Texas Trees Foundation CEO/President. “Our educational programs such as this webinar will help residents plant trees and bring those benefits closer to home.”

To learn more about the tree dedication event or educational webinar, please contact Ryan Larson at 214-953-1184 or email


Ryan LarsonTexas Trees

Source: Texas Trees Foundation

GeoArm Companions with Affirm to supply 'Purchase Now, Pay Later'

August 9, 2021 ( –

GeoArm has entered into a partnership with Affirm to offer BNPL “Buy Now, Pay Later” directly on its website for do-it-yourself security customers to choose from during online checkout.

Shopping on has got even easier with the addition of Affirm’s consumer financing options. You can now choose to pay later for your purchase over $50 in monthly installments of 3, 6 or 12 months. Finally, you can finance all of your wireless security system, smart home automation, security camera and video doorbell equipment without the expensive upfront price barriers.

Here at GeoArm, we chose Affirm to partner with because they are widely regarded as the leading BNPL consumer financial provider in the United States. With Affirm, rest assured there is only a soft credit check that won’t affect your credit score or show up on your credit report. Better yet, there are no late fees and no compounding interest!

By removing the upfront costs, GeoArm and Affirm together are disrupting the traditional home security market with flexible BNPL payments minus all the gimmicks. Just select the Affirm payment method on GeoArm’s checkout page to pay later for your favorite brand name security equipment such as; 2GIG,, Alula, Qolsys, Resideo and more!

Source: GeoArm

StereoType Launches Its First Gender-Free Capsule Assortment for Children

August 9, 2021 ( –

StereoType, a new gender-free, style-forward children’s clothing company, today announced the launch of its first capsule collection. Designed to celebrate kids’ individuality and freedom of expression by blending traditional ideas of boys and girls wear, StereoType’s first capsule collection is gender-free, seasonless, eco-conscious and features fun and comfortable daily staples including t-shirts, blazers, hoodies, leggings, sweats, active skirts, hero skirt-capes, baseball hats and beanies. 
Launched  in 2020 by San Francisco-based designer Elizabeth Brunner, StereoType combines elements of style, design and comfort to promote creativity, individuality and freedom of expression for kids. Inspired by Elizabeth’s boy-girl twins, who have been blending their wardrobes since a young age, and creating a “free for all” style, StereoType’s blended fashion collection was created to break the rules of gendered clothing and inspire authenticity and freedom of self-expression. Blended fashion takes the best from traditional boy and girl styles and mixes the pieces together to create outfits that are creative, fun and inspire authentic self-expression. StereoType’s mission is to celebrate children’s fashion and to advocate for individuality of all humans, especially the small ones.
“My mission with StereoType is to inspire kids (and adults) to express themselves authentically by dressing in ways that make them feel really good about themselves,” said Elizabeth Brunner, founder of StereoType. “StereoType’s first capsule collection is a celebration of both boys and girls wear inspired by my own boy-girl twins. I am excited  to see the collection launch just in time for the back-to-school season and look forward to continuing to empower all kids to be creative, have fun and fully express themselves through the clothes they wear.”
The following pieces are featured in StereoType’s first capsule collection: Boombox Blazer, Sweet Sweats, Stereo Gold-Tipped Zip Hoodie, Stereo Leggings, Boombox Beanie, Boombox Baseball Cap and T-Shirts. The Active Pant, Athletic Skirt and Hero Skirt-Cape will be launching in September. 
For more information about StereoType, please visit and follow the brand on social media including Instagram, Facebook, TikTok and Pinterest.
About StereoType
StereoType is a gender-free, style-forward collection for kids designed with a mission to celebrate individuality and freedom of self-expression by blending traditional ideas of boys’ and girls’ wear. Founded by San Francisco-based designer Elizabeth Brunner and launched in November 2020, StereoType is inspired by her boy-girl twins and their journey of self-expression by combining their wardrobes together to create their own unique styles. For more information, visit: 

Source: StereoType

Monaco Market Launches the First NFT Market for Actual World Items

ROAD TOWN, Virgin Islands (British),
August 9, 2021 ( –

Monaco Market is launching the first marketplace that combines non-fungible token (NFT) technology with real world collectible goods. NFTs offered on the platform will represent ownership of sports memorabilia, jewelry, fine art and other collectibles. These collectibles will be authenticated by industry leading professionals, curated into collections, and digitally tokenized for sale on the marketplace.

Recent hyper volatility in cryptocurrency markets has compelled blockchain investors to diversify their portfolios with more stable assets. Monaco Market seeks to create a bridge for these investors into the world of investment grade assets with established value. Historically these items have been commoditized, but for the first time, they are being tied to NFTs for easy trading.

Each NFT is minted specifically for the collectible it represents. Investors may trade the assets without physical possession – removing barriers currently existing in the market. Additionally, buyers may elect to redeem physical rights to the underlying goods and have it delivered to them.

Monaco Market offers a secure environment and only a 1.5% sales fee to sellers by partnering with CollectCoin (CLCT), a BEP-20 token built on Binance Smart Chain. Additionally, Monaco Market redistributes 33% of all fees to CLCT holders. Conversely, traditional marketplaces have failed to accommodate cryptocurrency customers, leading to risky independent deals with high fees.

By removing traditional avenues that enable fraud, Monaco Market assures that buyers will get what they paid for, and that sellers will be paid. Monaco Market vets and approves each seller individually, ensuring security for all buyers on the platform. Once an NFT is minted, the owner may sell or hold that asset on the blockchain, providing users with a permanent and transparent log of ownership.

Monaco Market is currently building out their network of trusted sellers. Collectors and dealers of rare objects are invited to inquire at to learn more.

Contact Information:

Paul GopalChief Business OfficerMonaco Market S.A.Email:

Source: Monaco Market S.A.

Insuranks Publishes Broad Handmade Enterprise Insurance coverage Price Analysis

PALO ALTO, Calif.,
August 9, 2021 ( –

Insurance online educational marketplace,, has published a broad research outlining the average handmade product business insurance cost for several business types of that sector.
The research goes well beyond rates and explains certain elements of each business insurance, how it can help the business and why it is needed and important to have. For instance, its candle business insurance research states that the average candle-making business owner pays about $64 per month or $757 per year on average for a standard general liability insurance policy. However, it also displays the average candle-making business general liability insurance rates per month and per year for seven of the United States of America’s top commercial insurance companies. The extensive candle business insurance guide also reviews the different liability coverage options candle makers and candle businesses have when coverage is needed.
But it does not end there, as Insuranks has also released an in-depth craft insurance guide for crafters, handmade products businesses, and craft fairs. The useful guide mentions that the average craft insurance cost for general liability insurance policies is $42 per month or $500 per year. Much like their candle business insurance guide, it also outlines the average craft business insurance rates from six of the U.S. leading business insurance companies and providers.
Insuranks has also published a soap makers insurance guide for soap-making businesses. According to the extensive online research, the average business general liability insurance cost for soap-making businesses is the cheapest among handmade product businesses, averaging $39 per month and $465 per year for standard general liability insurance policies. The guide also lists the average soap-making business insurance rates for the five leading soap-making business insurance companies and providers in America and overviews the different liability insurance coverage options for soap makers, what they cover and are they needed.
To wrap it up, Insuranks has released one more general artisan insurance guide that outlines the different aspects of it and lists average costs of different types of artisans.
Of course, average rates are average rates and the real rates will always vary and depend on business size, location, industry, activity, number of employees, years in business and many other elements that determine the specific business insurance rates.
To learn more, visit
Contact Information:
Full name: Afif Onos
email address: info at insuranks dot com
Phone number: +1-8552104442


The Makers of 'Fantasia IC' Launch 'Leaf Legacy'

August 9, 2021 ( –

A triple threat against all your hair woes, this unparalleled line is composed of a unique infusion of Hemp Seed and Avocado Oils. Hemp Seed Oil smoothes, moisturizes and de-frizzes hair follicles with a high composition of Omega 3, 6 and 9 fatty acids. Avocado Oil nourishes hair to help prevent various forms of hair loss due to brittle, weak and premature hair fall.

Backed by the patented “FiberHance™” bond builder, salon-proven technology is finally available to the retail industry. This integral ingredient has been clinically proven to make hair three times stronger by penetrating deep into the cortex of the hair fiber, strengthening and rebuilding strand structure. 

The icing on this cake? The entire line is infused with a powerful blend of 10 essential oils, each purposefully chosen for their array of haircare benefits. The oils chosen for Leaf Legacy are 100% organic and amongst the best in beauty.

Thus, a true miracle for hair. Each item within this five-piece line is competitively priced at $7.99, offering the most benefits the best prices around.

Leaf Legacy sets out to include the “best of the best” in the most cutting-edge line yet.

In today’s high-stress society, this line is a must for everyone.

For a limited time only, the Leaf Legacy Hemp and Avocado bundle is available for only $29.95.

Head over to to purchase a bundle today.

Source: Fantasia IC