The Entrepreneur's Information to Small Enterprise Finance

Most small business financing advice falls into two schools of thought.
One encourages you to bootstrap your business: put your head down, unload your personal savings, invest all the cash from your first sales, and with a bit of hard work, you’ll make it.
The other school is more traditional: go to a big bank, sign your house away, and if you have a good credit history, you’ll get a nice loan with a hefty interest rate.
Both strategies are reasonable, but there are other ways small business funding works.
In this article, we’ll discuss business loans and financial management. First, we’ll talk about your funding options. Then, we’ll look at how to manage small business finances once you’ve got money in the bank. If you’re here for small business finance basics, see our section on how to manage your finances. 

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Understanding small business loans and funding options

Funding is one of the first things to think about when it comes to your business. It’s also the most important financial choice you’ll make in your journey. How you fund your business can impact how you run it.
Types of small business financing options
Let’s look at a few common ways to fund a business:

Term loans
A term loan is a bank loan for a specific amount that is repaid at regular intervals over a set period of time. Term loans are set at either a fixed or a floating interest rate. These loans may require a big down payment to lower the loan payments and total loan costs.
Established small businesses, typically with two years in operation, opt for term loans. They use term loans to buy assets (such as equipment) or growth investments, versus using it to cover day-to-day expenses.
Terms loans have a few things that set them apart from other financing options:

Lower interest rates
Fund usage flexibility
Predictable payment schedule

They also come in three different loan options, each serving a different purpose for your business:

Short term (repaid within a year). Businesses choose these loans over merchant cash advances because they have lower interest rates and are easier to get. You could use a short-term loan to purchase inventory for the holidays, take advantage of an inventory deal, or cover payroll if you are experiencing a lack of funds.

Intermediate term (repaid between one and five years). These loans are good for larger scale projects, like equipment purchases, or refinancing old business debt. You’ll want to use these loans for projects that may take a few months or years to earn a return on your investment.

Long term (repaid between six and 20 years). Long-term loans are geared toward growth opportunities, like a new building or heavy equipment purchase for manufacturing. They’re supported by your company’s collateral or existing assets. These loans usually come with strict rules as to what you can and cannot do with the money.

The underwriting process at traditional banks can be clunky and obscure. That’s why Shopify offers fast and simple funding for merchants. Through Shopify Capital, merchants can get funding within days of accepting an offer and repay as they make sales. You could use the loan to fund payroll, inventory, marketing campaigns, or other things that can fuel your businesses growth.

I just didn’t want to deal with the whole process of going through a bank—I wanted to focus on the business. A bank loan felt cumbersome and more restrictive. Shopify Capital has a different mentality to it. It’s so easy.
Tracey Hicks, Founder, All Things Real Estate

The best part? You can avoid the lengthy application processes with minimal paperwork and no credit check. Within funding from Shopify Capital, you can get the financial support you need quickly and easily.
Read more: How to Get a Small Business Loan and What to Know Before Applying

Merchant cash advances
A merchant cash advance is a lump sum of money that you can receive for a fixed fee. In this model, the funder buys a percentage of your future sales, then collects a percentage of sales each day by holding back a portion of your credit or debit card sales. Because sales can be high some days and low on others, there is no set term length.
Shopify Capital offers small business funding in the form of merchant cash advances to eligible merchants in the United Kingdom.

Equipment financing
At some point in your business, you’ll need to buy, upgrade, or replace different pieces of equipment. This is where equipment loans come in.
Equipment financing is a type of small business loan designed to help you buy equipment for your business. These loans cover any number of things, including office furniture, commercial ovens, medical equipment, computers, heavy-duty manufacturing equipment, and more.
Each lender will have different terms. But in general, you can finance around 80% of the total purchase price of an item. A down payment of 20% is usually required for a small business equipment loan. You own the equipment from day one.

Lines of credit
Adapting to change is a regular part of owning a small business. Sometimes, if there’s a growth opportunity you want to take, you may need cash fast, with flexible monthly payment terms. An unsecured line of credit can be a solution.
Think of a small business line of credit as a credit card more than a loan. It offers you access to money you can use to meet any business need that comes up. There’s no lump sum (meaning, you receive all the cash at once) disbursement made when you open the line of credit.
Similar to a credit card, once you take cash from your line of credit, interest begins to accrue. The amount you can spend depends on the available credit you have left. As you repay the drawn funds, your credit increases. Lenders will set a limit on the amount you can borrow.

SBA loans
The Small Business Association (SBA) partners with lenders to give loans to small business owners. The SBA doesn’t lend money directly to the borrower. It sets the guidelines for loans made by its partners. The SBA helps small business owners who struggle to get approved for other loan programs.
For example, if a bank thinks your business is too risky to lend money to because you have bad credit, the SBA can guarantee the loan. The bank then has less risk and is more willing to provide the business loan. SBA loans can be used for most business needs and vary in amount. Some programs have limitations and requirements to qualify.
Interested in getting an SBA loan? Learn more about the eligibility requirements on the US Small Business Administration website.
Alternative funding options
Many lenders will require you to offer collateral or a personal guarantee to be approved for funding. Collateral refers to an asset that can guarantee you’ll pay the loan, such as your house or another high-value property.
If you fail to pay your loan, the bank will repossess the property as repayment. This is a common process for lending, but it’s not the only way.
Alternative funding options include:

Friends and family
Business owners often turn to friends and family for funding when starting a new venture. You may raise money from them before you have a complete business plan or proof of value. The money can help fund initial orders for stock or early product development.
The friends and family route is much less formal than getting a bank loan or capital investment. Some may be willing to put money into your company on an interest-free basis. It’ll also let you keep full control of your business.
Two main types of friend and family investments are equity funding and business loans. In equity funding, you give investors an equity stake in the business. As your business grows in value, so does their investment. With business loans, you promise to pay investors back with interest over a certain period of time, or when you hit a specific profitability point.

Capital investors
Capital investors come in the form of an angel investor or venture capital fund. These accredited investors provide financing for small startups or early-stage companies. In return for capital investment, these investors receive equity ownership or convertible debt, which is a loan that can be converted into equity in the future.
Loan amounts can range anywhere from $5,000 to over $1 million, depending on the amount of ownership and startup size. This type of funding is normally reserved for high-growth, high-potential startups. Banks usually won’t invest in them because they don’t understand the technology or business model.

Crowdfunding refers to raising small amounts of money from a large number of people, often in exchange for rewards. It’s similar to friends and family and capital investment, however, crowdfunding raises capital from the public.
Platforms like Kickstarter, Indiegogo, and GoFundMe have grown in popularity in recent years. These sites help people raise money for a new business, product, nonprofit, or charitable cause. There’s little barrier to entry to launch a crowdfunding campaign. A side benefit to crowdfunding is that it helps attract a new audience to your ecommerce business you may not have reached otherwise.

Investing in your own business
Another option for funding your business is by investing in it with your own funds. Many entrepreneurs will reinvest early profits into marketing and ad campaigns, forgoing any salary of their own. There’s a little math behind this strategy. So if you’re interested in it, read Investing in Your Business: What You Need to Know Before You Get Started.

Shopify Capital: Get access to the funds you need to grow

Through Shopify Capital, you get the money you need to grow your business with just a few clicks. There is no lengthy application process and no paper forms to fill out.
Learn more about Shopify Capital

How to manage your small business finances
There’s a familiar saying: “Give a man a fish and he’ll eat for a day. Teach a man to fish and you’ll feed him for a lifetime.” But what if that man doesn’t know what to do with the fish once he catches it?
When you understand how small-business finances works, you’ll know what to do with the fish—in other words, all the money you’re making and spending. This means more than simply starting a low-investment business. It means that knowing how to handle your finances properly gives your business a fighting chance to survive and grow.
Let’s look at essential small-business finance skills for successful entrepreneurs, including building a budget, tracking spending, and creating financial statements that are easy to understand.

Separating your personal and business finances
Choosing a bank
How to create a budget
Understanding accounting, bookkeeping, and record keeping
How to get started with bookkeeping
Do-it-Yourself (DIY) bookkeeping
Outsourcing your bookkeeping
Keeping your business records in order
Creating and reading financial statements

Separate your personal and business finances

The first, and easiest, thing to do for your business’ financial well-being is separate your finances. Keeping your personal finances separate from your business finances offers many advantages, from simplifying your accounting to protecting your personal property and other assets.
Separating your finances has other advantages too. Calculating tax deductions, and overall tax preparation, is much simpler when your company has its own bank account. It’s also easier to figure out if that Wednesday afternoon lunch was with a client or a friend when your personal and business receipts aren’t mixed together. Even if you can easily distinguish one set of expenses from another, sorting a pile of paper come tax season wastes valuable time, and paying a chartered professional accountant to do it for you can be expensive.
As your small business starts to grow, you might want to consider incorporating. When a business incorporates, it becomes a legal entity. That means if your business ever faces financial or legal trouble, your personal assets, such as your home or a college fund for your children, are, in most cases, protected.
It’s important to know when to incorporate. If you make your company a legal entity while it’s still in its early stages, you’ll no longer be able to claim any losses it incurs on your personal taxes. At the same time, the more mature a company becomes and the more assets it has, the more paperwork that’s required to incorporate it. In either case, expect the cost of incorporating to be somewhere between $1,000 and $2,000.

Choosing the right bank

Not all banks offer the same services. Some have mobile apps, for example, some don’t. Some will tailor their services around your small business, while others will have a more standardized approach.
Corporate accounts are a little different from personal accounts, so here are some things you should consider when choosing a bank for your business:

Does it offer online business banking?
What are its fees for business transactions?
What kinds of interest rates does it have for business loans?
Can it offer you a business credit card?
Can you add other people and permissions to your account as your business grows?

Doing all your banking at one institution keeps things simple, but keep in mind that it’s not necessary. If your preferred bank doesn’t have competitive rates on loans, for example, it’s OK to look for a loan from another bank.
Types of accounts
When you open a bank account for your business, consider opening both a checking and a savings account. The first will give you a place to manage your day-to-day revenue and expenses, while the second can be used for setting aside money for things like taxes or future investments in your business.
Transaction fees
Business bank accounts, like personal accounts, come in different tiers that allow a certain number of transactions for a monthly fee. Having an idea of how your business will receive payments and how many monthly purchases you’ll make through your account is helpful information to know when deciding what type of account to set up.
For example, if you’re dealing with several different vendors on a regular basis, you’ll want to make sure you have a low (or no) transaction fee on purchases. You might also want to see if your bank can offer you an account with no daily limit on debit purchases.
Loans and lines of credit
Even if you don’t need a loan or additional financing for your business right now, you might in the future. Use a commercial loan calculator to easily calculate fixed-rate loans and then discuss your options with your bank. Ask a few questions upfront about the bank’s lending requirements. Also ask about its interest rates on loans, the terms of its business loans and lines of credit, and what your small business would need to qualify for a loan.
Business credit cards
A credit card is a great way to build your business’s credit rating, giving you a better chance of securing loans and low interest rates in the future. Having a business credit card also can give you access to rewards, fraud protection, and extended warranties on purchases.

How to create a budget

As the saying goes, if you fail to plan, you plan to fail. You’ll never be able to see every bump in the financial road ahead, but you can avoid surprises and keep your business healthy by building a solid budget and keeping track of your money.
Creating a sample budget will give you a general idea of what to expect in your first months and years of operation. Over time, your budgets will become easier to create, and you’ll get better at forecasting expenses and revenue throughout the year. For now, let’s look at the types of things to include in your initial budget.
Learn more: What Does It Really Cost to Start a Business?
A great way to start your budget is by writing out a list of every possible item you think your business will need—from the technology used to create your inventory to the day-to-day items in your office. A quick Google search for examples of budgets in your industry can help you figure out anything you might have missed.
One-time expenses
One-time expenses usually are big-ticket items you buy once (or sometimes every few years). This can include laptops, machinery, and office furniture. It can also include services like logo design or website development.
Fixed expenses
Fixed expenses are costs you reliably can expect to pay every month, and that don’t vary too much in price. This can include rent, insurance, internet service, website hosting, phone bills, and software subscriptions.
Variable expenses
Variable expenses fall somewhere between fixed expenses and one-time expenses—they occur more than once but vary in amount and are paid at irregular intervals. This might include materials to make your products, marketing costs, business travel, an accountant to file your taxes, or credit card processing fees.
Product pricing strategy
Coming up with the right price for your products is an important part of your budget. Here are some of the factors to consider when setting your price.
Cost of goods
The hard costs of the items you’re selling are usually straightforward. For example, if you’re running a hand-printed T-shirt shop, your material costs might be $8 per t-shirt and $3 for ink. But there’s more to setting a price than adding up hard costs.
Do you pay people to make your product or deliver your service? That cost needs to go into your cost of goods sold. Even if you haven’t hired any staff yet, be sure to include the value of your own labor to help you evaluate the efficiency of your business. (If your own hourly “wage” ends up being unsustainably low, your business will need fine tuning.) It can also give you a good sense of when it’s time to start outsourcing tasks to someone else.
If your business involves shipping product to customers, packaging and unboxing will play a significant role in how a customer experiences your brand. Your package is an extension of your product, so you’ll need to factor its cost into the cost of goods sold.
Shipping is another key piece of getting your product to customers, and failing to estimate its cost correctly can throw off your budget. Things like size, weight, location, and speed all affect your shipping costs. Visit your local post office for help estimating your shipping.
Again, don’t forget to factor your own time into your shipping costs. You technically might be able to offer shipping within five days, but packaging up product and running to the post office on a daily basis isn’t an efficient use of time and will make shipping more costly by taking you away from other tasks.
Online shoppers expect to see a shipping charge added at the end of their purchasing process, but keep this cost reasonable. Customers faced with an exorbitant shipping cost may very well abandon their cart and not come back.
Processing fees
If you accept credit cards, you likely pay a fixed processing fee per transaction as well as an additional fee of around 3% of the order price. These charges vary based on the processing service you use, so shop around for one that makes sense based on your order volume. If your store is going to accept international orders, keep in mind that payment coming from outside your home country might incur higher fees on your end.
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Sometimes items get damaged, whether on their way to you or on their way from you to a customer. Hopefully the expense of replacing these goods will be a minimal cost for you, but it’s important to factor an expected amount of damaged inventory into your pricing. A Google search will give you a rough idea of what’s common for your type of business. Multiply the average percentage of loss in your industry by the cost of your product to come up with a loss estimate, then average that estimate into your pricing.
You may or may not choose to accept returns. If you sell artisan crafts, for example, returns might not be for you. If you do choose to accept returns, you can do one of three things:

Charge a separate “restocking fee” to recoup some of the loss
Raise your prices slightly to account for losses from returns
Leave your prices the same and trust that a generous return policy will mean increased sales

Keep in mind you’ll also incur the cost of credit card chargebacks for fraudulent or disputed transactions.
Brand and target market
How you present your brand will contribute directly to your pricing strategy. Are you a luxury business selling products at a premium? Are you a discount shop going after the low end of the market? The way you position your business is a less tangible factor of setting your price, but it’s definitely a factor.
Sometimes, raising prices can, counterintuitively, increase sales by conveying quality. Other times, the lowest price will always win. Know your market and price accordingly.
There most likely will be other businesses out there offering products or services similar to yours. Research some of them to get a sense of how they’re pricing their items. You might want to offer a lower price than your competition to attract more customers, or you may want to use your brand to elevate the value of your product over theirs.
Projecting revenue
In the beginning, projecting sales is part research, part educated guess. The longer you’re in business, the better you’ll be at predicting these numbers and knowing when your peaks and valleys will be throughout the year. Like expenses, your sales will vary by industry.
If your business started as a side hustle, you may already have some preliminary sales data. Even a few numbers can help you figure out which of your products are bestsellers and what times of year your sales will be high or low.
If you have no data to start with, you still can gather useful information by talking to other business owners in your industry (if you don’t know any, your accountant might) and doing some research online. Chances are, with a little digging, you’ll be able to find some rough numbers on the level of growth to expect in your first year and which months will do the heavy lifting in terms of sales.

Understanding accounting, bookkeeping, and record keeping

In this section, we’ll look at three areas integral to keeping your company’s financial health on track.
Bookkeeping is the day-to-day tracking of your business’ transactions, such as sales made and expenses paid. Small business accounting interprets those transactions over longer periods of time. It lets you see if your business is profitable, which parts of your business are doing well (or not so well), the value of your business, and your cash flow. And record keeping is the organization of all the documents that make bookkeeping and accounting possible.
Let’s look in more detail at the differences between each of these financial tasks, why you need them, and how to manage them in a way that’s right for your business.
There are two accounting methods small businesses can use—cash and accrual. You’ll need to pick a system before the end of your first tax year and then stick to it every year following.
Cash versus accrual
Cash accounting records transactions only when money changes hands. So if you invoice a client, you wouldn’t recognize that revenue until their payment clears. In accrual accounting, sales, purchases, and expenses are recognized as soon as they’re billed.
Which method should you choose? Cash accounting is simpler to track because transactions are recorded when payment is received or made. There’s no need to track accounts receivable or payable, and you always have a clear idea of exactly how much money you have. In other words, your books will always match your bank accounts.
Since accrual accounting records accounts payable and receivable, it can be more difficult to track cash flow, but it also helps you better forecast your business’ finances for the months and years to come.
Generally, you can choose the system that works best for you, but there are exceptions. In the United States, a business is required to use the accrual method if it carries inventory or generates an income of more than $25 million per year. In Canada, any income from self-employment (unless it’s from farming, fishing, or self-employed commission) must be recorded using the accrual method.
When you should talk to a CPA
If your business is still more of a side hustle, or if its finances are simple, you likely can skip enlisting the help of a CPA for now. There are plenty of small-business finance resources online you can reference.
But if your small business starts overshadowing your day job, talking to a CPA to make sure you’re on track is highly recommended. CPAs don’t just file your taxes—they also can help you with financial planning, tax planning, lease negotiations, financial reporting, tax compliance, and treasury management.
A CPA can look at your business plan and budget, help shed light on anything you might have missed, and get you set up with a bookkeeping process tailored to your industry.
Choosing a CPA is similar to choosing a bank. They have to be the right fit for you and for your business. A great way to get recommendations for CPAs is by asking other business owners you know and trust in your industry. Make sure to talk to the CPA one-on-one to get a sense of whether or not they’re the right CPA for you.
Your CPA can help you avoid surprises down the line by helping you figure out how much tax you need to collect and set aside, which expenses to track and deduct, and which legal structure your business should use.

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Bookkeeping is the tracking of a business’s revenue and expenses. It allows you to keep tabs on your company’s financial health and makes your CPA’s job easier come tax time. Basically, bookkeeping involves entering your sales and expenses into a spreadsheet and filing your receipts as a backup.
If you want to secure financing for your business at some point in the future, keeping your books up to date can help bolster a loan application or investment pitch. Well-managed finances and clear records allow potential lenders and investors to make realistic projections of your company’s financial health and give them confidence to invest in you.
Well-managed books also help your CPA take advantage of all eligible tax deductions and catch banking errors in a timely manner. But the biggest benefit to keeping on top of your bookkeeping is always having a clear picture of where your business stands financially at the moment.
Well-kept books can give you a sense of where your business’s high and low points will be over the course of the year. They can show you if your packaging costs are too high or if you’re overspending on marketing.
Monitoring your books lets you see in real time what’s working well and what needs tweaking.

How to get started with bookkeeping

Now that you know why you need to stay on top of your bookkeeping, let’s look at how to do it.
Step 1: Choose an accounting method
There are two types of bookkeeping systems: single entry and double entry. Deciding which system to use depends on how complicated your finances are.
Single entry
If your business is small and you’re not making a lot of transactions, single-entry is the simplest way to keep your books. In this method, entries are recorded a single time, marked as either an input (revenue) or an output (expenses), while things like inventory and working capital are tracked more casually. Single entry doesn’t offer all the checks and balances of double entry, but if you’re doing your own bookkeeping, this is probably the system to choose.
Double entry
With the double-entry system, every transaction is entered into your books twice. It’s more complicated than single entry, but it provides more information about your business. Unlike single entry, double-entry bookkeeping tracks your assets and liabilities in addition to revenue and expenses and has the checks and balances needed to reduce errors. Double-entry bookkeeping also gives you the information needed to create detailed financial statements showing which areas of your business revenue is flowing into and out of.
Double entry is a more robust system. If you’re hoping to get a business loan or bring on investors, or if you’re hiring staff and carrying a large inventory, it’s highly recommended you use double entry.
Double entry is a little complicated, so let’s walk through an example. Say you run an online t-shirt shop. You order blank t-shirts from a supplier, screen print them yourself by hand, and then ship them to your customers.
When you get a shipment from your supplier, you would enter that expense debit to your cash account and as a credit to your product account. When the credit and debit columns of your ledger are added together, they should equal zero. This is what it means when someone refers to books being “balanced.”
Step 2: Keep good records
At tax time, the burden is on you to show the validity of all of your expenses, so keeping supporting documents like receipts and invoices is crucial.
The IRS accepts digital records, so if you use a cloud-based system like Dropbox, Evernote, or Google Drive to upload your documents, you’ll never have to deal with smudged receipts. You also can use a receipt-tracking app, like Shoeboxed.
We’ll talk more about recordkeeping later in this guide.
Step 3: Enter all your transactions somewhere
Bookkeeping involves keeping track of your finances on a spreadsheet. Whether you use Excel, online small business accounting software, or good old-fashioned pen and paper, you’ll need to choose a system that makes it easy for you to enter every sale and purchase. At minimum, you need to track amounts, dates, vendors, and clients.
Step 4: Categorize your transactions
Categorizing your transactions is the last piece of the bookkeeping puzzle.
The first and simplest part of categorizing transactions is one you’re likely familiar with: credits and debits. You’ll also need to categorize your receipts by “account.” Accounts help add more context to your bookkeeping.
Accounts generally are broken down into five types:

Assets. An asset is something your company owns, such as cash, a building, a computer, inventory, or even intellectual property. Basically, assets are anything your company could sell if it needed to.

Liabilities. The most common form of business liability is debt. So if you have a business loan, this would go in the liability category. Accounts owed would also count as liabilities.

Equity. Equity is any cash investment or drawing made by the owner of a company.

Revenue. Revenue is any income received from the sale of goods or services.

Expenses. Expenses are any money paid out for the everyday running of your company. This could include internet service, printing supplies, and office space rental. Expenses are different from assets because they generally hold no potential for resale or are consumable (like office stationery).

There’s lots of flexibility in the way financial transactions can be categorized in your books. The most important thing is to decide on a system and stick to it consistently. If you haven’t done this before, consulting a professional bookkeeper can make the task of categorizing your transactions run smoothly and also help ensure your categories are in line with those of other businesses working in the same space as you.
Depending on how big your business is and how complicated your financial needs are, you have a couple of options for how you handle your bookkeeping.

Do-it-yourself (DIY) bookkeeping

If your business is more of a side hustle, if your finances are tight, or if your bookkeeping needs are simple, it’s worth considering the DIY approach.
That said, even if you plan to keep your own books, it’s a good idea to consult a CPA before you start. It’s possible to make errors with even the simplest bookkeeping, and those errors could cost you at tax time. Money spent getting a CPA to help you set up your books is money you’ll save paying a CPA to sort through and correct errors later.
When taking the DIY approach, you can use a basic spreadsheet to track your finances, or you can use online accounting software like Quickbooks, Xero, or Wave.
Using a spreadsheet is free, but you’ll have to work a bit to create financial reports. Online accounting software has a monthly cost, but it can create reports for you.

Outsourcing your bookkeeping

If your business is a little more complicated, or has moved out of the side-hustle stage, it might be time to outsource your bookkeeping. We recommend hiring someone else to do your bookkeeping if:

You don’t have the time to keep on top of it
Your finances have gotten too complicated for you to confidently maintain your books
Your efforts would be better spent working on a different part of your business
You’ve missed deductions at tax time or have accidentally kept your books incorrectly in the past

When you outsource your bookkeeping, you can hire a freelance bookkeeper, a bookkeeping firm, or an online bookkeeping service.
Hiring a local bookkeeper is a good option if most of your records are on paper or if you feel more comfortable meeting with your bookkeeper face to face. Hiring an online service, like Bench, could be the right choice for your business if you prefer to work online and your business isn’t cash-heavy.
At Bench, our bookkeepers do your books for you. We create the necessary monthly financial statements you need—all of which are accessible online—and provide you with everything you’ll need to hand to your CPA at tax time.

Keeping your business records in order

Without records—the documents that show what your company has been spending and earning over the course of a year—there’d be nothing for bookkeepers or accountants to do.
Records are legally required as proof that the information included in your tax return is accurate. To maintain comprehensive records, you’ll need to keep:

Bank and credit card statements
Canceled checks
Proof of payments
Financial statements from an online service or your bookkeeper
Previous tax returns

Depending on where you live and the type of business you run, there might be other records you’re legally required to keep or additional tax forms you need to file. Talk to a CPA at the beginning of your tax year to get a clear idea of how best to maintain your records.
Ok, here we go:

Stay on top of things. Waiting to organize your information every six months, or worse, yearly at tax time, is a drag. You’ll put it off until the last minute because it feels overwhelming. But setting recurring time in your calendar to handle administrative tasks ensures you’ll have everything where it needs to be without causing yourself unnecessary stress. Set aside a couple of hours every Friday afternoon to do admin work.
Melissa Pedigo, Founder of The CPA Who Writes

A good general rule is: if in doubt, keep it. It’s a lot easier to throw out a receipt later once you’re sure you don’t need it than it is to frantically dig through your recycling.
How to store your records
The good old shoebox is a classic trope for receipt and record storage, but it’s not the most effective system. An accordion folder is a step up, but accidents still can happen. Paper receipts can be damaged by water, fire, or a loyal (if excitable) canine friend. Paper can also fade over time, especially cash register receipts, and the last thing you want is to open your shoebox at tax time and find a lot of blank scraps.
There are myriad services available to track and store your documents digitally. Taking photos of receipts and uploading them, along with electronic bills and invoices, into a Dropbox or Google Docs folder is the online version of keeping an accordion folder. There also are lots of online services designed specifically to help make your recordkeeping as painless as possible:

Shoeboxed lets you scan receipts and digitally organizes their information. It also has a feature that auto-generates expense reports.

FileThis automatically gathers information from electronic documents (like bills), saving you the trouble of uploading them.

Expensify lets you scan and email receipts and electronic documents to create simple expense reports.

Creating and reading financial statements

Financial statements are reports created from your books. They’re a great way to check in on how your business is doing, make predictions about upcoming revenue and expenses, and decide when to invest in growing your business.
Financial statements might seem intimidating at first, but once you get a handle on them you’ll love the peace of mind that comes with having a strong grasp of your business’ finances.
Balance sheets
A balance sheet is a snapshot overview of your finances at any given point in time. It looks something like the online banking dashboard page, but instead of showing your checking and savings accounts, the snapshot shows your company’s assets, liabilities, and equity.
Essentially, a balance sheet shows the formula Assets = Liabilities + Equity.
In the example of our t-shirt company, a simple balance sheet might look like this:

Bank account: $2,000
Vendor invoice: $500
Retained earnings: $1,500
Bank account: $6,000
Vendor invoice: $1,000
Retained earnings: $5,000

Income statement
An income statement takes a closer look at—you guessed it—your business’ income, breaking it down into expenses and revenue, then further breaking those amounts down into individual line items.
Income statements look at things like:

Revenue: how much money you brought in selling goods (like a t-shirt).

Cost of goods sold: the amount of money you spent on those goods before selling them.

Operating expenses: other costs associated with running your business, like electricity, internet, marketing, and business cards.

You can use the above values to calculate your gross profit (Revenue – Cost of Goods Sold) and your net profit (Gross Profit – Operating Expenses).
Gross profit shows you how much income you’re bringing in on specific items. If your gross profit is low, you might want to consider increasing the price of each item sold.
Net profit margin tells you how much income your business is bringing in after expenses and gives you a picture of the overall profitability of your business. It’s a way of factoring all of the other expenses your business incurs into the cost of your product. If your net profit is low, you might need either to decrease your operating expenses or increase the cost of your product.
A simple income statement might look something like this:

T-shirts sold: $4,000
Cost of goods sold: $675
Utilities: $50
Internet: $60
Studio rent: $200
Website hosting: $15
Total: $1,000
Net income: $3,000

If you’re doing your own bookkeeping, you can find a simple income statement template here.
Cash-flow statement
Cash-flow statements show you how much cash your business has earned or used during a specific time period. If you’re using the cash accounting method, you can already see how much cash you have available.
While it’s important to monitor your business’s revenue, it’s equally (if not more) important to monitor cash flow.
Revenue is the overall profit you have coming into your business in the long term. Cash flow is the amount of liquid cash you have access to at any given time. Cash flow is handy if you have to pay for materials upfront. Even if you’re going to be generating a lot of revenue from sales, you still need cash available to pay your vendors.
Business finance separates myth from math
Even if your company has the best product in your industry and award-winning marketing, it still can fail through lack of financial awareness. Keeping your records, books, and accounting in order will give you a clear picture of your company’s financial health and needs. This, in turn, will enable you to make the best decisions for your company’s future.
Whether you’re going it alone or hiring a financial professional, it always helps to seek advice from other successful entrepreneurs in your field or to consult with a good CPA.
Knowing how to track and manage your finances will give you peace of mind that more than makes up for any challenges you may face building the skill. And the more you learn to manage money, the easier and more intuitive it will become.
Illustrations by Francesco Ciccolella

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Small business finance FAQ

How does small business funding work?

If you take out a short-term small business loan, you’ll receive a lump sum of money that you’ll repay at a fixed interest rate over a set repayment period. Short-term loans are often repaid within one year, while intermediate-term loans are repaid in five years. Loans can be used to invest in employees, marketing, inventory, or other specific business needs.

What are the requirements for small business funding?

Each lender requires different documents for a business loan. It also varies by loan type. At minimum, lenders may ask for income tax returns, a business financial statement, your personal credit score, bank account information, and identification.

What types of financing are available to small businesses?

Term loans
Merchant cash advances
Equipment financing
Lines of credit
SBA loans
Friends and family
Capital investors

How do I qualify for an SBA loan?

Be a for-profit business
Be considered small, as defined by the SBA
Do business in the United States
Have invested equity
Use alternative financing sources before seeking assistance
Be able to show why you need a loan
Use the loan for sound business purpose
Not be delinquent or in debt obligations to the US government

Why Dropshipping Critiques Do Not At all times Mirror The Fact?

Many people, many opinions. In general, all dropshipping reviews can be divided into the opinions of people who call “half a glass of water” “half empty”, and those who call it “half full”. That is Winners, Practitioners, Theorists, Skeptics, and Trolls (note that only the applicable reviews are worth your time). The reviews of Theorists are also useless: “To try or not to try? This is the Question”.There are two types of Skeptics: those who are reluctant to try dropshipping services because of fears, or lack of info, or haven’t tried yet; and those who had tried but made mistakes that they found harder to correct than to quit. Such feedback is useful. You learn what is incorrect.The reviews of Practitioners and Winners are the most interesting and useful. They share examples that inspire; tips that work; and ready-made schemes that both save your money and bring you profits. You learn what is correct.Here’s what dropshipping reviews are mostly about:Impatience: “I’ve tried, but I didn’t have the patience to set it up, I didn’t even launch the store.” Or: “I’ve tried, but something went wrong, and I gave in.”CMS Mistake: “I tried to open a store, but not on WordPress. I had to pay for that other CMS monthly, while the store was still being filled and not bringing any profit.” Some people try to launch dropshipping on social network pages that cannot be automated; as a result, orders are rare, and not regular.Aliexpress plugin mistake: choosing Shopify with an inflated purchase price, monthly payment, and a fee for each transaction. “We seem to have done everything right. We paid for the domain, hosting, chose a store template on WordPress, and used the WooCommerce plugin. We didn’t know about Ali2Woo at that time. We bought the Shopify plan for $299 per month, and it had kept the store at a loss for 3 months till we quit using it and bought Ali2Woo. Till then, Shopify withheld its commission from each of our transactions. If we had known about Ali2Woo then, we would have used it. With the same functionality, it costs only $42 we’d paid once, and it works. No monthly fee. No transaction fee. We should have known about it earlier”.Based on the reviews we are getting, we recommend a win-win bundle, to save your time and money: Aliexpress + WordPress + WooCommerce + Ali2Woo. It works best.And don’t forget about Promotion: “We’ve tried, everything worked out, but we were upset when we realized that we had underestimated the importance of promoting the store. As soon as we SEO-optimized the store, everything got better; we dropship cell phones, laptops, TV sets, monitors “.There are a lot of dropshipping reviews in 2021, which arouse increasing interest. Some stories share the bitter experience of those who have been mistaken somewhere. They let you know what not to do. Learn from the mistakes of others while you keep going towards your success. We wish you good luck and are here to help!

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5 Issues About Dropshipping Companies That You Did Not Know

Dropshipping is considered worldwide as one of the most profitable and convenient types of business. However, there are challenges in any kind of business, and dropshipping also has them. So, if you plan to be engaged in dropshipping services and communicate both with buyers and sellers daily, here is what you need to know.5 challenges of dropshipping services and how to deal with them:Photo quality. It is important to add high-quality and beautiful photos to your store. Some sellers will send you a link to a Google Drive with detailed photos of the product in several angles, taken with good lighting. But some suppliers may disappoint you.Solution: make sure you choose sellers with good photos and use the Ali2Woo Aliexpress plugin to import their galleries automatically. It will save you hours daily.Packaging. Do not count on a beautiful feed only. Few sellers send goods in special packaging by default.Solution: if you order craft packaging and stickers like “Thank you”, the price of packaging for one product is only $0.2-$0.3, but the impression it makes will change significantly.Delivery. It is important for the buyer that the goods are sent ASAP after the order. If the supplier has many orders, it takes 2-5 days to wait for delivery. Some dropshippers send the goods once in 3 days, never give a tracking number, and very rarely answer all sorts of questions regarding the size grid and measurements of the goods. Buyers demand quick and reliable answers.Solution: discuss these details with the sellers in advance.Waiting. When you buy clothes on the Internet, it is important to know not only the size but also measurements in cm, since the size grid of manufacturers often varies. For example, Turkish things are small, and China has its measurement system at all, which may differ radically depending on the manufacturer. Dropshippers seldom give measurements in cm. Most of them provide measurements on demand (if there is a buyer). But the problem is that sometimes you have to wait for these measurements for half a day (sometimes for 3 days). During this time the buyer may find another seller who will respond faster.Solution: always politely but firmly request measurements in cm in advance.Quality. You can never be sure of the quality of the product. Some buyers ask: “Tell me honestly, will I be disappointed with the quality?”Solution: make sure that the seller is ready to replace your order in case the customer complains that the quality is bad. If the quality is good and the customer still wants a refund, you have to pay him and sell the item he returns at a higher price that will cover your expenses.High-quality dropshipping services are provided by those who deal with this successfully. Try it. Find your niche, choose the right product for sale, and negotiate with the suppliers properly; and you will succeed!

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The Dropshipping Answer That Will Make You Wealthy

If you know what “dropshipping” is, at least in general, then you already know that it is one of the quickest and easiest opportunities to start your own international business and do it online, from the comfort of your home. Moreover, it gives you an opportunity to change your life: to “fire” your boss, manage your life and spend as much time as you like developing your business.On the other hand, an online store is not a dollar machine that works by itself. Building up your store needs your attention, especially when you prepare to start your first online shop. The most common and pricy mistakes are usually made when you do not take time to find out which dropshipping solution is the most effective and affordable for each task you face on your way to the successful, profitable online store with dozens of deals per day.So, what are the tasks, and what are the best dropshipping solutions that pros use and recommend?Here they are: Where do I buy goods? – Aliexpress.Where do I create my online store? – WordPress + WooCommerce plugin.How do I get rid of routine manual filling in, import suppliers and prices, fill the store with goods, delivery methods, and so that this information is always up-to-date? – Ali2Woo plugin that does all the routine work for you, and much more. How will this dropshipping solution make me rich?Let’s see. Why Aliexpress? It is far ahead of the other places because of the combination of low prices (your share will be higher), free or cheap delivery (you can earn on it as well!), warranty (you can get a replacement for free if anything goes wrong), work with customers around the world (some other platforms don’t), and a big range of payment methods they accept. This is the only platform today with an optimal ratio of all these factors in a combo.Why WordPress? When you start a new business, it is wiser not to invest too much money at the start. WordPress is a free platform where you can create a store, with many professional, reliably-looking templates; and the WooCommerce plugin lets you accept payments from all over the world.Finally, why Ali2Woo and not any other plugin, like Shopify, etc.? There are several reasons why pros use and recommend Ali2Woo. Rich people hate to pay twice for something they have already bought. You would not want to pay for Shopify monthly, – and every time you get an order, you would also pay the commission to a Shopify platform! – but now you know the dropshipping solution that you only have to buy once, and then it works for you for free, so you put “monthly fees” in your pocket every month, and “a transaction fee” every time you get a deal, as well!With this solution that gives you 4 opportunities to save and plenty of opportunities to earn, you finally have all the information you might need to get rich quickly. Don’t be afraid. Don’t put it off again. Start turning your plans into reality today! Good luck!

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Merald 'Bubba' W. Knight Jr., Member of Gladys Knight & The Pips, Presents a Stunning Soulful Anthem for Frontline and Important Employees

August 11, 2021 ( –

After a year where emotions ran as high as fevers, the Pipco Music Family in collaboration with KES Music Network are presenting the “Thank You For The Love” global campaign featuring two legends of pop and soul music. Who better to encapsulate that raw sentiment than Grammy winner and Rock and Roll Hall of Fame inductee Merald “Bubba” W. Knight Jr., member of Gladys Knight & The Pips, and Rachel Oliver-Cobbin, former Miss Black America and vocalist for the classic Billboard Hot 100-topping band Atlantic Starr?
The “Thank You For The Love” song was written by Merald W. Knight Jr. and produced by Joe Pigee. The song was born out of a deep desire to give back to the incredible dedication we have witnessed from frontline workers all over the world. Rachel Oliver-Cobbin’s rich voice expresses the graceful blessings we have all received. When Rachel says the opening line, she speaks for all global citizens: “The voice of the people says: ‘Thank You For The Love.'”
Another line that really hits home is: “People’s medal of honor, we give to you.” A heartfelt appreciation for the courage of those serving on the frontlines during the pandemic is just what the international community needs.
Merald Woodrow “Bubba” Knight, Jr. is a legendary veteran pop and soul singer as well as a talented businessman, best known as one of the founding members of Gladys Knight & The Pips. The older brother of lead singer Gladys Knight, Bubba Knight served as the leader of the family group. He’s a multiple Grammy Award winner and was inducted to the Rock and Roll Hall of Fame in 1996.
Rachel Oliver-Cobbin is a singer, actress, beauty queen and entrepreneur with 25 years of experience in the entertainment industry. In 1986, she was crowned Miss Black America. Rachel became the female lead vocalist for R&B group Atlantic Starr.
She recorded five albums with the band and shared the stage with The O’Jays, Stevie Wonder and Patti Labelle. Rachel now trains and mentors aspiring singers while serving faithfully in the music ministry of her church.
The “Thank You For The Love” campaign is unity through love. Essential workers continue to show their love to us, as new variants of this virus continue to force them to risk their lives and fight for our lives through continued research, vaccine administration and bedside care for those who are continuing to contract the new strains.
The pandemic has given all of humanity an incredible opportunity to come together as a world family. Let this song lead the way and open hearts with sincere gratitude and respect for one another.
Click to hear the song:
Please contact us for interviews: KES Music Network, 312-321-6256 or

Source: KES Music Network

Adlers Jewelers Pronounces a New Luxurious Watch

August 11, 2021 ( –

Adlers Jewelers is thrilled to expand their watch selection with a new timepiece from TAG Heuer.

TAG Heuer is launching a new flagship watch to their sports watch collection! Since their arrival in 1860, TAG Heuer has made a mark in the world of watchmaking. Each robust timepiece blends immaculate precision and advanced technology with innovative designs. These qualities are evident in their newest model, the Aquaracer Professional 300.

This new model is a staple accessory for watch connoisseurs. Equipped with a unidirectional turning bezel, magnifying glass, and a screw-down crown, this multifunctional timepiece is sleek with a thin case, adjustable buckle, and shorter lugs for improved ergonomic ability. Its reworked dial and high-quality finish give a refined, luxurious appeal to the watch, making it a fashionable piece to wear for any occasion.

With water resistance for up to 200 meters, this is the ideal watch to have on for all water-related activities. Luminous hour markings make it easy to view the time while in dark, low-light conditions. The stainless steel bracelet perfectly fits over gloves, due to the diving extension feature. Its double safety clasps prevent the bracelet from opening while underwater, for an added layer of protection.

View this new watch and more timepieces from TAG Heuer at Adlers Jewelers today.

About Adlers Jewelers

Celebrating 100 years of experience and customer service excellence in Westfield, New Jersey, Adlers Jewelers is still the premier jeweler in the area, represented by current owners and certified gemologists, brothers Andrew and Jeffrey Arkin. Adlers proudly carries the top bridal and fashion jewelry brands and offers repair services for jewelry and watches. The store is fully equipped and available to custom design engagement rings, wedding bands, and fine jewelry pieces. Most of all, everyone at Adlers is trained to follow the thoughtful tradition of Mama Adler always offering coffee when Maurice Adler first sold jewelry from their parlor. Come by to experience the same level of friendliness and caring. For more information on their products and services, call (908) 233-6900 or email their staff at

Source: Adlers Jewelers

David Yurman Jewellery is Accessible On-line and In-Retailer at Aucoin Hart Jewelers

August 11, 2021 ( –

Aucoin Hart Jewelers is proud to offer stunning jewelry from renowned designer David Yurman. While pieces have been available to purchase in their Metairie jewelry store, a new selection is available for customers to conveniently browse online. Pick the ideal gift for a loved one or simply scroll through their expansive online jewelry selection to find something new.

Inspired by fluid lines and rich textures, David Yurman creates artistically beautiful pieces that integrate sculpted elements into each jewelry design. Passion and innovation are at the forefront of the brand. Designed for men and women, each piece is remarkably captivating and incorporates the twisted cable design—a signature feature of this designer.

With the eye of a sculptor, David Yurman’s particular point of view is brought to life through his creations, while his wife Sybil, a painter by trade, infuses her love of color to jewelry, which translates through gorgeous gemstones added to many pieces. Turquoise, topaz, ruby, peridot, and more vivid gems can be found throughout the collections. 

Discover jewelry that fuses bright colors and sculptural silhouettes into original designs. Browse summer fashion rings dripping in diamonds. Choose an extraordinary and eye-catching piece to add flair to any ring stack. Gemstone earrings burst with brilliant color as a single gemstone stud or drop earrings surrounded by diamond accents that sparkle with every movement.  

Experience the full selection of jewelry by David Yurman by visiting Aucoin Hart Jewelers in Metairie, Louisiana to shop in-store today, or continue to browse online.

About Aucoin Hart Jewelers

Aucoin Hart Jewelers is the premier jeweler of the Greater New Orleans area staffed with 40 of the most highly skilled professionals in the jewelry industry, including Graduate Gemologists, Master Jewelers, and Factory-Certified Watchmakers. Operated by second and third generations of the Aucoin family, their business has continued to provide engagement rings, wedding bands, luxury fashion jewelry, and timepieces from the industry’s top designers to Metairie, Louisiana. For more information on their products and services, call to speak with a representative at (504)-834-9999, email, or visit their store in person. 

Source: Aucoin Hart Jewelers

Zoledronic Acid and Put up-Menopausal Osteoporosis

August 11, 2021 ( –

A recently published article in Experimental Biology and Medicine (Volume 246, Issue 15, August 2021) examines the effects of zoledronic acid in post-menopausal osteoporosis. The study, led by Dr. Jian Liao, Professor of Prosthodontics and Implant at the Hospital of Stomatology of Guizhou Medical University in Guizhou (China), reports that zoledronic acid reverses mandible (jawbone) loss in an animal model of post-menopausal osteoporosis.   

Osteoporosis occurs when the body loses or does not make enough bone, resulting in weak bones that are more susceptible to fracture. Osteoporosis can also compromise the effectiveness of procedures that require bone growth such as dental implants. Postmenopausal women have the greatest risk of developing osteoporosis because menopause decreases the production of estrogen, a hormone that protects against excessive bone loss. Zoledronic acid inhibits bone resorption and is an effective treatment for osteoporosis. Nonetheless, the effects of zoledronic acid on bones involved in dental implant procedures and bone cells have not been fully elucidated. 

In this study, Yu-Ting Cheng and colleagues examined the effects of zoledronic acid on bone cells in an animal model of osteoporosis, ovariectomized rats that do not produce estrogen.  Ovariectomy resulted in loss of bone mass in the mandible or jawbone. Bone loss was accompanied by increased activation of RANKL-NF-κB signaling in osteoclasts, cells responsible for bone resorption. Treatment with a single low dose of zoledronic acid counteracted loss of bone mass as well as osteoclast activation and enhanced RANKL-NF-κB signaling. Dr. Liao said, “In post-menopausal osteoporosis, due to the lack of estrogen, formation and activation of osteoclasts are enhanced, thus enhancing bone resorption and resulting in the loss of bone mass. Our study suggests that low-dose zoledronic acid may inhibit mandibular resorption by inhibiting the NF-κB signal pathway. We are currently examining the specific site of action, phosphorylation events, and downstream effector molecules for zoledronic acid.”

Dr. Steven R. Goodman, Editor-in-Chief of Experimental Biology & Medicine, said, “Zoledronic acid effectively promotes the process of bone formation around implanted teeth while inhibiting bone resorption. Liao et al used an ovariectomized rat model to study the mechanism of estrogen deficiency caused mandibular bone loss observed in post-menopausal women while determining the mode of action of zoledronic acid. They find that bone mass loss is due to enhancing apoptosis of osteoblasts and inhibiting apoptosis of osteoclasts. They further demonstrate that, in osteoclasts, this is based upon activation of RANKL-NF-kB signaling. They demonstrate that zoledronic acid modulates osteoclast apoptosis through activation of the nuclear factor kappa-B signaling pathway in this rat model. Their findings support the use of zoledronic acid in the success of dental implants.”

Experimental Biology and Medicine is a global journal dedicated to the publication of multidisciplinary and interdisciplinary research in the biomedical sciences. The journal was first established in 1903. Experimental Biology and Medicine is the journal of the Society of Experimental Biology and Medicine. To learn about the benefits of society membership, visit For anyone interested in publishing in the journal, please visit

Source: Experimental Biology and Medicine

Newswire Covers the Fundamentals of Sponsored Content material in New Sensible Begin Video

August 11, 2021 ( –

Newswire, an industry leader in press release distribution services has released a brand-new Smart Start video about the basics of sponsored content. 
According to Nielsen, marketers who sponsor content from a notable and trustworthy publisher see a 50% higher brand lift than marketers who create their own content.
“Sponsored content can strengthen a brand’s authority and credibility and build a level of trust that’s necessary for long-term success in the market,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “When done correctly, sponsored content can lead to higher engagement rates and improved brand awareness.”
In this Smart Start video, Newswire covers a number of topics including:

Examples of sponsored content
The difference between native advertising and sponsored content
The connection between press releases and sponsored content
And more

In addition to its press release distribution services, robust SaaS technology, and the expertise of its Media and Marketing Guided Tour team, Newswire acts as an extension of its clients’ teams to identify media opportunities, create compelling stories and sponsored content, launch targeted campaigns, improve SEO, and more. 
“This video, in particular, provides viewers with a comprehensive look at sponsored content and the associated benefits for small and midsize businesses of all industries,” Terenzio added. 
To learn more about sponsored content, download Newswire’s latest Smart Start video. 
About Newswire
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit
Contact Information
Charlie TerenzioCMO and SVP of Media and Marketing Communications NewswireOffice: 813-480-3766Email:

Source: Newswire

Robust Sufficient Stacy, Inc. Luxurious Activewear Launches First Line of Ladies's Health Attire

August 11, 2021 ( –

Tough Enough Stacy, Inc. today announced the launch of its women’s activewear line, featuring a curated selection of fitness apparel with specialty fabrics, designed to provide enough comfort and support to withstand the toughest workouts. 

From neutrals to bright colors, Tough Enough Stacy, Inc. introduces a sleek assortment of styles that will elevate a woman’s activewear assortment, as well as her attitude. The collection features versatile, ready-to-wear pieces to ensure shoppers not only look good while exercising but are supported by quality compression fabrics with the flexibility and comfort to fit a wide range of sizes and body types. 

“I took a look at the challenges and frustrations women have during their workouts — from their leggings sliding down to uncomfortable undergarments — and I created custom designs to ensure everyone who wears one of my outfits feels tough enough to crush any fitness goal,” said Tough Enough Stacy, Inc. Founder and Chief Creative Officer Yaneth Chaviano. “Through life’s toughest moments, I personally found strength through fitness, but I wasn’t always comfortable in what I was wearing. I needed high-quality clothing that would flatter my curves and compress my mid-section through every move, and when I couldn’t find the right fit, I decided to create it.”

Inspired by her personal experience looking for size-inclusive fitness apparel, standout pieces include leggings and shorts with high-performance spandex, higher than the industry average waistbands, compression waists, inside stay-put gel, attached seamless panties and crotch liners. Tops include high-quality fabric, attached bra cups and padded shoulders. Pieces are now available in sizes XS-4XL (or women’s sizes 2-26) on 

“I started Tough Enough Stacy, Inc. when I found myself reflecting on my own life experiences — from motherhood and divorce to building a career and beyond,” Chaviano said. “It is more than an activewear brand; it’s a community for those who want to stay tough through life’s challenges and find an outlet through living a healthy lifestyle. My goal is to help others find a love of fitness through activewear with the ultimate comfort and support regardless of your shape.”

Tough Enough Stacy, Inc. apparel is available for purchase globally on Payments can be made via credit card, ApplePay, PayPal or ShopPay.

Shop the collection:

Follow the conversation on Facebook, Instagram and TikTok: @tough.enough.stacy 


About Tough Enough Stacy, Inc.

Tough Enough Stacy, Inc. is a luxury activewear brand, with a curated assortment of fitness apparel designed to withstand the toughest workouts. Its garments are made of high-quality materials to keep shoppers cool, dry and comfortable, so they can perform the best during any fitness routine. Launching in 2021 with its first line of women’s activewear, each piece has been especially crafted to help women of all shapes and sizes fall in love with fitness. The collection is available globally on, with sizes ranging from XS-4XL.

Media Contact:

Gabriela Saade

EVP, Marketing

Tough Enough Stacy, Inc. 

Source: Tough Enough Stacy, Inc.