NCAA Athletes Can (Lastly!) Begin a Enterprise

On July 1, 2021, the world of college athletics changed forever.
For the first time, all National Collegiate Athletic Association (NCAA) athletes in the United States are able to profit from their own so-called name, image, and likeness (NIL). While the winds to end amateurism have been blowing for a long time, the NCAA’s decision to alter the NIL bylaws came quickly.
One week, athletes couldn’t make money. The next, they could.
“This is an important day for college athletes since they all are now able to take advantage of name, image, and likeness opportunities,” NCAA president Mark Emmert said in the release. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment—both legal and legislative—prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”
And they are racing to monetize this opportunity through a variety of methods: being sponsored by local companies, partnering with national brands, giving fans inside access, and selling merchandise.
Shopify for athletes
Jordan Bohannon is one example of a student-athlete making moves in this space. The 6’1”, 175-pound University of Iowa squad point guard is one of those classic NCAA characters, a guy loved by his teammates and fans and detested by the opposition.
On the evening of December 12, 2019, Bohannon walked off the floor of the Hilton Coliseum in just his socks. After scoring 12 points and helping his Buckeyes defeat their Iowa State Cyclone rivals, he took off his shoes, signed them “To ISU: Thanks for Memz.”, and left them on the three-point line. “I’m always about trolling,” he said after the game. “I’m always about getting stuff stirred up.”

Bohannon is a straight SAVAGE pic.twitter.com/tjTM12U2uq
— Lucy Rohden (@lucy_rohden) December 13, 2019

In past years, that would have been that: a short burst of media fame, a few laughs on social media, a college athlete being a college athlete, tapping into a competitive rivalry between schools. And, for a little over a year and a half, it was.
But Bohannon, an interdepartmental studies major with entrepreneurial aspirations, took advantage of the NCAA NIL rule change by launching a Shopify store called J30 Apparel. His first product? A simple white or black t-shirt with the words “Thanks for the memz” written on it, priced at $33.33 for the no. 3 he wears on the court.

Jordan Bohannon’s “Thanks for the memz” t-shirts.

“I figured that would be a great way to start [my apparel company], to show people I want to do something that holds meaning and is not just a random idea,” Bohannon said over the phone a few weeks after his drop debuted in July.
He sold more than 100 shirts in the first 24 hours, more than half of the 200 he made available. By the time we spoke, only a few remained. (In addition to t-shirts, he also hosts a podcast and offers services like a 10-minute shooting lesson for $110.)
NCAA’s NIL rule changes on July 1, 2021 represent a sea change, and there’s a potential financial windfall for those who understand the terrain and are inspired to take advantage. Bohannon is one of hundreds or perhaps thousands of college athletes making money because of this shift. 
Athletes making NIL moves
There’s money to be made, especially for athletes with large audiences, either due to their position, the popularity of the team they play for, or the social media followers they have. University of Alabama quarterback Bryce Young is approaching $1 million in endorsement revenue and signed a deal to be represented by Creative Artists Agency.
Haley and Hanna Cavinder, better known as the Cavinder Twins, signed deals with Boost Mobile and Six Star Pro Nutrition, brands that were attracted to their status as star Fresno State hoopers, and also to their more than three million TikTok followers.

@cavindertwins
wait for the surprise ##foryoupage ##bball
♬ The Chicken Wing Beat – Ricky Desktop

They even earned their own billboard in Times Square.

ON A BILLBOARD IN TIME SQUARE 😭 WHAT IS LIFE… blessed❤️ pic.twitter.com/ZyA4Uim5zB
— Hanna Cavinder (@CavinderHanna) July 1, 2021

Lesser-known athletes are also landing plenty of deals. Five Jackson State football players signed with 3 Kings Grooming products, and Degree plans to dish out $5 million in partnerships over the next five years. Arkansas wide receiver Trey Knox and his pet husky are sponsored by PetSmart.
Some teams are helping their players gain a foothold. The University of Southern California (USC)’s men’s basketball team designed logos for its players. Logos can lead to brands, which can lead to other monetizable items like merch.

Ahead of college athletes being able to cash in, some college athletic departments are helping design logos for their athletes. Here’s @USC_Hoops pic.twitter.com/1hQFXmA52H
— Darren Rovell (@darrenrovell) June 29, 2021

Shopify + athletes = ❤️
And now, a word from Johnny Manziel, the former Texas A&M University quarterback, bad boy, and all-around media superstar who would have made millions if the NIL rule was in place when he was in college:

Set up a business. Create Shopify account. Design merch w/ fulfillment to ship and handle customer service. Tweet/IG directly to your fan base. Make bank bros
— Johnny Manziel (@JManziel2) July 1, 2021

Bohannon, the Iowa point guard, set up a Shopify site to launch his t-shirt line. He used a third-party service to fulfill orders on-demand because it was easier and “college athletes don’t have a ton of time on their hands,” he said. There are many other athletes who are also getting into the merch game.

Ready to create your business? Start your free 14-day trial of Shopify—no credit card required.

Don’t forget the rules

The rapid rule change has led to a confusing variety of rules and regulations. Not every state has NIL laws in place, and while compliance departments at many universities can help, student-athletes are more or less on their own to navigate the space.
The newness of the NIL world can also create an opportunity for bad actors to take advantage of student-athletes. It’s better to pick and choose fair deals, but that can be difficult to do given the potential to make some quick and easy money.

There are over 380,000 student-athletes, and most of us go pro in something other than sports.

When it comes to merch, athletes do need to be aware of copyright and legal issues. Take the story of Florida Gator wide receiver Jacob Copeland. He designed a t-shirt that features the Gators orange and blue color scheme, but he cannot use the school’s logo unless he gets permission from Learfield IMG which owns the rights.
“Every athlete, just like any individual who conducts commerce, must be cognizant of the rights that must be cleared in order to sell anything,” said Darren Heitner, a lawyer who has worked on multiple NIL deals. “With regard to athletes specifically, they need to ensure that if they are going to use their school’s marks—the names, the logos of the universities, perhaps even the school colors—on the products that they are selling, they must receive the expressed written consent of the universities before doing so. Additionally, if they are going to include any photography or imagery that may have been created by some third party, they want to do what’s necessary to receive a license or other type of consent to use that, particularly in a commercial sense.”

We’re going to see quite a mix of opportunity and certainly more and more athletes who decide to be entrepreneurial and start their own business.

While these legal issues will not go away, it will become easier and easier for athletes to find information about how to avoid potential pitfalls. First-movers like Iowa’s Bohannon are educating themselves on the process and passing on their knowledge. Recently, he has been tutoring Michigan star Adrien Nunez, who has 140,000 followers on Instagram and almost two million on TikTok. Compliance officers at universities can help as well. Knowledge trickles down, the next generation of potential stars more aware of the ins and outs than the previous one.
It’s a new world, and the land grab is now.
The rise of the athlete entrepreneur
Here’s the truth: For the majority of college athletes, the change in NIL laws will not alter their lives that much. Playing a sport at such a high level is a time-consuming, exhausting endeavor, and building a business or pursuing sponsorships on top of sport is not for everyone. But they may benefit financially just by showing up—the University of North Carolina launched a group licensing program, for example—and athletes at big programs in large universities getting something just by showing up could become table stakes.
The bigger change is coming for the percentage of college athletes who want to parlay the huge platform they have into something larger.
“A lot of athletes are looking big picture, seeing immense opportunities, and doing more than just these one-offs in exchange for a set form of compensation,” Heitner said. “Certainly, those types of deals will always be a part of this ecosystem because they make sense, but I think we’re going to see quite a mix of opportunity and certainly more and more athletes who decide to be entrepreneurial and start their own business.”
Like the NCAA organization says, “There are over 380,000 student-athletes, and most of us go pro in something other than sports.”

10 Prime Nitro Boosts For Your Dropshipping Retailer That Will Make You Win

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Barbara Bailey Caspersen and Marilyn Bailey Williams' New Ebook 'Anna: No Time for Tears' Is a Deeply Inspiring Fiction Proving There's All the time a Rainbow After the Rain

CRYSTAL RIVER, Fla.,
August 16, 2021 (Newswire.com) –

Barbara Bailey Caspersen, an ocean lover and a dedicated sister and daughter, and Marilyn Bailey Williams, an incredible woman who shares the same love for the ocean with her sister, have completed their new book, “Anna: No Time for Tears”: a meaningful prose that champions personal growth after overcoming a series of hurdles. The story follows the life of an ordinary girl from Down East, Maine, who lost her mother at the wee age of three. In this potent read, the authors offer a heartwarming tale on breaking free of the chains in life and finally taking a road that will lead to a brighter future.
Barbara and Marilyn write, “This is the story of a young child, Anna, and the many hardships that she, along with her brother and sister, who were twins, were to face while growing up in down east Maine.
“No child should have to grow up without the love of a mother, but at the young age of three, Anna was to suddenly, without understanding, find herself without her mommy. Even at three, she knew something bad had happened, and no one would tell her where her mommy was. As she cried for her mommy, she clung tightly to her little rubber dolly.
“Although Anna went through a great many hardships and trials along with the rest of the family, she never lost her spirit or her spunk. This made all the difference to the whole family as they endured the cold and hungry times with less-than-suitable or adequate clothing with an angry and many-times abusive father.
“This is a story that everyone, young or old, should read as it clearly shows that there is always someone worse off than yourself and that even in the darkest of times, light will always follow.”
Published by Covenant Books of Murrells Inlet, South Carolina, Barbara Bailey Caspersen and Marilyn Bailey Williams’ new book is a brilliant work of fiction that testifies on God’s omniscient presence in the lives of everyone. Seek Him and He’ll calm all the storms in one’s life.
This book encourages everyone to not let go of their faith and take God’s hand as they go through the steep path in life.
Readers can purchase “Anna: No Time for Tears” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, or Barnes & Noble.
Covenant Books is an international Christian owned and operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work which appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.   

Source: Covenant Books

Ruth Fontane's New Ebook 'Suitcases' is a Charming Novel That Shares a Illustration of Completely different Companions By Suitcases That One Carries In every single place in Life

NEW YORK,
August 16, 2021 (Newswire.com) –

Ruth Fontane, a mother of five children who enjoys the sunshine as a permanent resident of Florida, has completed her new book, “Suitcases”: a wonderful fiction about how suitcases as companions that can create meaning and sense to life’s journeys.

Fontane writes, “Do you take for granted the suitcase you carefully pack and take with you on a trip? Mentally, line in a row all the suitcases you have ever owned and carried with you. As a group, they look like empty, tattered boxes. Individually, if you look closely and take the time to reflect, each one holds more than clothes and books. Each one holds memories, whether happy or sad, good or bad.

Each one has personally accompanied you, and perhaps it was the only thing you held on to tightly. If it were lost or misplaced, do you remember how anxious you were, like losing a friend? Then when it was recovered, you were relieved and smiling, and all was right with the world again.

These are the stories about several of these faithful companions.”

Published by Covenant Books of Murrells Inlet, South Carolina, Ruth Fontane’s new book is a reflective narrative letting people see the worth of their companions in life. It also helps them to be more appreciative and thoughtful with all the good things that these companions bring into their lives.

Readers can purchase “Suitcases” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, or Barnes & Noble.

Covenant Books is an international Christian owned and operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work which appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.   

Source: Covenant Books

Creator Tony Quintero's New Audiobook 'My Two Snow Angels' is a Heartwarming Story of two Youngsters Who Unfold Christmas Pleasure When They Grow to be Santa's Snow Angels

LA MESILLA, N.M.,
August 16, 2021 (Newswire.com) –

Tony Quintero, a local business owner, soccer coach of young boys and girls, and missionary that has traveled to Mexico, has completed his new audiobook “My Two Snow Angels”: an enchanting tale of love and comfort brought to a little village by Santa’s two snow angels.

Author Tony Quintero tells how the wonder of Christmastime inspires helpfulness and charity to those in need: “The North Pole is a special magical place with many beautiful rainbow colors beaming across the sky. This is where Santa and his elves live along with many wonderful animals from all over the world. Before Christmas every year, Santa and the animals have an ice-skating dance party and hockey tournaments just for fun. The polar bears skate across the frozen ice along with elephants, giraffes, and penguins. They have lots of fun. Santa’s colorful elves work busily, using all their powers to prepare all the toys for children around the world. Mrs. Claus likes baking cookies for everyone and always burns a batch of cookies, but the fire-rescue squad is there to save the day. Santa’s favorite story to share before he leaves to deliver gifts is about two children who became snow angels to help a village during a big Christmas snowstorm. Thanks to the snow angels, the village families had their best Christmas ever! Santa rewards the snow angels with a special Christmas gift. Find out what the surprise gift is!”

Published by Audiobook Network, Tony Quintero’s heartwarming tale reveals the beauty of gift-giving and compassion for others that ushers in harmony and blessing in life.

Listeners can purchase the audiobook edition of  “My Two Snow Angels” by Tony Quintero through Audible, the Apple iTunes Store, or Amazon. 

Audiobooks are the fastest growing segment in the digital publishing industry. According to The Infinite Dial 2019, 50% of Americans age 12 and older have listened to an audiobook. This huge growth can be partly attributed to increased listening in cars, which surpassed the home as the #1 audiobook listening location in the 2019 survey. Smart speaker proliferation also bodes well for future listening growth and more mainstream listening. 

Audiobook Network, Inc. (ABN) is a full-service audiobook publishing company that transforms authors’ books or eBooks to life through audio narration. ABN handles, narration, production, audio editing, digital formatting, distribution, promotion, and royalty collections all under one roof. For additional information or media inquiries, contact Audiobook Network at 866-296-7774.

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Source: Audiobook Network

420Kingdom Pronounces First-Ever Grapes and Cream Pressure With 43% Whole Cannabinoids

ARVIN, Calif.,
August 16, 2021 (Newswire.com) –

420Kingdom, a privately owned cultivator in central California, is announcing increased volume production deliveries of their, Savor-The-Moment, Grapes and Cream varietal. Certified test results from The Niva Labs verify the highly potent strain is delivering 42.7% total cannabinoids well above expectations. With previous production runs sold out, this new availability is highly welcomed by local dispensaries and California consumers.

Fast on the heels of their successful launch of Watermelon Mimosa at 40% total cannabinoids, 420Kingdom is proud of their ability to successfully deliver state-of-the-art potency.

Continued enhancements for the Watermelon Mimosa strain, achieved through rapid A/B recipe testing, has more than doubled the yields of their initial harvest. Chief Operating Officer and pharmaceutical talented, Kelly Steinback, is confident that their third harvest will reach triple yield performance. “The  AEtrium System aeroponics gives me all of the controls necessary to be innovative with my variables while capturing the data I need to make decisions. Once we discover the best approach, I can lock those grow recipes in and deploy them harvest after harvest.” Steinback continued, “We are confident we have a very stable production process in place and we are not done yet. We want to be the best at everything we do and AEssenseGrows is a wonderful partner that responds quickly to pull year 3 performance into year 1.”

Jeffrey Thorn, Founder, 420Kingdom stated, “We are very proud of our team and this stage of our expansion. My team at 420Kingdom set the bar very high, and these test results demonstrate we can reach for customer delight well above our customer’s expectations. We can attribute this accomplishment to our hard work and the support of our critical expert partners, AEssenseGrows.”

Robert Chen, CEO, AEssenseGrows, reflected, “420Kingdom is a great customer and partner. They proved that they could keep performing right through the pandemic with outstanding metrics, expanding their production, and keeping their investors happy. I am confident that they will continue to set aggressive targets and continue to delight their customers.”

The AEssenseGrows AEtrium System delivers sensor-driven automation to execute the inherent benefits of aeroponics. The company’s Guardian Grow Manager central management software monitors grow recipes and environmental conditions 24/7 and, if needed, automatically adjusts key variables such as nutrients, pH, temperature, or lighting to maintain optimal conditions.

About 420Kingdom: An innovative & diverse team, inspiring a healthy lifestyle encouraging all to ‘savor their moment’ by safely cultivating & delivering the highest quality cannabis products to our customers. A quick view of our facility is shown in our introduction video here: https://www.youtube.com/watch?v=G5A-vvJ_qUM

About AEssenseGrows: AEssenseGrows.com (pronounced “essence grows”), founded in 2014, is a precision AgTech company based in Sunnyvale, CA, provides accelerated plant growth & software automation.

CONTACT: McKenzie Swisshelm, 420Kingdom, mckenzie@420kingdom.com

Source: 420Kingdom

Writer J.M. Cunningham's New E-book 'The Robotic Lesson' Shares the Significance of Displaying Kindness to Each Single Being

NEW YORK,
August 16, 2021 (Newswire.com) –

J.M. Cunningham, a writer who was a staff sergeant in the United States Air Force Reserves, has completed her new book, “The Robot Lesson”: an illustrated fiction about Ten Carat, a robot who feels so proud of himself and the gold in him, as he learns not to treat others badly through a kind stranger.

Cunningham writes, “Ten Carat thinks he is the best robot in Robotica City! Although Ten Carat is shiny, he is mean and rude. Ten Carat boasts of his importance while pushing every other robot out of his way. But when Ten Carat runs completely out of power, a silver stranger helps him. Ten Carat learns that it is better to be kind than to be mean and to bully others. The stranger named Silver teaches Ten Carat kindness by helping him when no other robot would. This one act of kindness changes Robotica City forever.”

Published by Covenant Books of Murrells Inlet, South Carolina, J.M. Cunningham’s new book is a fun tale that takes the children into a fictional city of robots where they will learn what good comes from being helpful, kind, and friendly to anyone.

Readers can purchase “The Robot Lesson” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, or Barnes & Noble.

Covenant Books is an international Christian owned and operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work which appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.

Source: Covenant Books

Michael Lamb's New E book, 'Father', Is a Tear-Jerking Novel That Highlights the Unconditional Love of a Father for His Youngsters

LAUREL, Md.,
August 16, 2021 (Newswire.com) –

Michael Lamb, a graduate with a BA in Psychology and MA in Education, a competent worker at Maryland Addiction Recovery Center, a dedicated father and grandfather; has completed his new book, “Father”: a heart-wrenching narrative about Michael Katt who survived a chain of tragic incidents with the help of the people he has encountered. From his birth up until his growth to adulthood, Michael has been surrounded with life-threatening mishaps. He does not look what’s beyond death, he believes that one’s existence starts with birth and ends with death. Who would have thought that his resolute beliefs are bound to change now that he is a father?

Lamb writes, “Michael Katt’s very existence began as a tragic miracle in birth. His life would then proceed to constantly teeter on the precipice of death.

“Over the course of his growth from childhood to maturity, Michael would meet many interesting characters along the way whose lives would touch each other. At each turn, Michael would encounter life-threatening obstacles that he would have to overcome with the help of others. Yes, Michael would slowly come to realize that there is also a guiding force helping him navigate through these turbulent waters. This force would continuously challenge Michael’s steadfast views on not just his existence, but on the afterlife as well. Could he be wrong in his belief that life ends with death—that we are all here to live and die and that is all there is to life? Or maybe, just maybe, there is more.

“As Michael matures into manhood and has his own family, he then realizes that there could be more until he finally discovers the truth. And that truth will enlighten him to his very core.”

Published by Covenant Books of Murrells Inlet, South Carolina, Michael Lamb’s new book is a reflective work that touches on the emotional struggles and burdens of a father. It also highlights their genuine love and devotion towards their children. A man who was blessed by God with nine lives is willing to lend one for his beloved family.

The shocking twist at the end will move its readers to tears and will offer newfound respect and appreciation for the sacrifices of a father.

Readers can purchase “Father” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, or Barnes & Noble.

Covenant Books is an international Christian-owned and -operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work that appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.   

Source: Covenant Books

Charles Williams' New Ebook, 'The Audacity to Persevere', is an Inspiring Private Testimony That Demonstrates Hope Being Current Even within the Lowest of Lows

HAZEL CREST, Ill.,
August 16, 2021 (Newswire.com) –

Charles Williams, a devoted follower of Christ since the age of 8, which later earned him a ministry license as a teenager, a multi-degree holder, a computer operator and programmer at Salvation Army, has completed his new book, “The Audacity to Persevere”: an engaging anthology about a man who drops out from high school in order to pursue ministry, whom since then has been living his life dedicated to the Holy Father. In this testimony, he looks back into his life through the rearview mirror, unravels all the difficulties and sacrifices he encountered while living the Christian life. He gladly invites his readers on this journey to help them learn and grow into a dutiful Christian like he is.

Williams shares, “I’m a high school dropout. I never made it past the ninth grade. The reason why is complicated and will be explored throughout the telling of my story of perseverance. When I was 15 years old, I dropped out of high school. At that time, I had only earned one-half of gym credit.

“My life’s story is a journey of survival, resilience, and redemption. It’s a testimony that your beginning doesn’t have to set the tone for your entire life. At the writing of this book, I am a newly retired 65-year-old Salvation Army officer and an ordained elder. As an adult at age 30, I earned my GED. Many years later, I earned my bachelor’s degree, two master’s degrees, and a doctorate and became a board-certified chaplain.

“It wasn’t easy, and it didn’t come without sacrifice. I had to take several prep classes to prepare for the GED test. Later, to get into college, I took several years of non-credited classes. During college, I struggled because I wasn’t a good speller. I couldn’t take notes. Plus dealing with a lower self-image and racism while growing up didn’t help. In addition, having a young wife, three children, school full-time, full-time work, and running my own carpet and upholstery cleaning service, added additional pressure.”

Published by Covenant Books of Murrells Inlet, South Carolina, Charles Williams’ new book is a riveting reflection that shows the beauty and wonder in living with Christ. The author highlighted his downfalls, those moments that he hit rock bottom, to the point of questioning his belief and God’s holiness.

Charles Williams encourages every Christian to keep going, keep on growing with Christ, and to keep the faith in God’s merciful glory.

Readers can purchase “The Audacity to Persevere” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, or Barnes & Noble.

Covenant Books is an international Christian-owned and -operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work that appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.   

Source: Covenant Books

Fulton Books Writer Doug Kiburz's New Ebook 'Poartry: A Collision of Poetry and Artwork' Brings A Significant Voice From A Individual Formed By The Seasons Of Life

SEDALIA, Mo.,
August 16, 2021 (Newswire.com) –

Doug Kiburz, an orthopedic surgeon, artist, rancher, and entrepreneur; has completed his most recent book “Poartry”: an excellent anthology of literary works that were born from a lifelong experience of a man. Throughout a variety of subjects, he allows everyone a glimpse of his thoughts and feelings on his journeys.

“Poartry: A Collision of Poetry and Art” by Douglas Kiburz, MD, is a collection of poetry, essays, eulogies, philosophy, and interpretation of historical events. From Maple Leaf Meadows ranch in the Midwest, Kiburz brings his experience as an orthopedic surgeon, father, son, husband, sculptor, rancher, and poet to bear in the sometimes comical, often dignified, and always thought-provoking collection.

Published by Fulton Books, Doug Kiburz’s book compiles one man’s many journeys in life from 40-years’ worth of experiences in the medical field, sculpting, outdoor activities, and being a family man.

The pages in this books are thought-provoking, profound, and beautiful.

Readers who wish to experience this amazing work can purchase “Poartry: A Collision of Poetry and Art” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play or Barnes and Noble.

Please direct all media inquiries to Author Support via email at support@fultonbooks.com or via telephone at 877-210-0816.

Source: Fulton Books