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Turning into a Sidepreneur: 9 Half-Time Enterprise Concepts to Begin In Your Spare Time

The path to entrepreneurship has many routes. Not everyone you see with a successful online business just quit their nine-to-five job one day and became profitable the next.
Some of us like to test the waters first. Maybe you know you want to start a new business but you’re not exactly sure what it should be. That’s where starting a part-time business, or a weekend business, comes into play. It’s a low-risk way to experiment with different ideas while you have a full-time salary.
But turning an online business idea into reality on the side isn’t easy. You come home after a long day of work, you spend the little time you have with your family and friends, and you try to jam in a productive session, working on your side hustle before going to bed.
It takes a little mental sweat, but it’s 100% doable. This article will walk you through nine profitable part-time business ideas you can start today, with a guide for planning your weekends so you can make the most of your spare time.

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9 best part time business ideas to run in your spare time
With a little know-how and hard work, you can start your own part-time business that makes more money than driving for Uber or babysitting. Check out the following nine ideas you can take advantage of to become your own boss today:

Dropshipping
Whether you want some extra income or want to grow an online store, a dropshipping startup is the best business idea for you. Dropshipping is a fulfillment method where you don’t keep any products you sell in stock. Instead, you purchase the items from a supplier after the order is placed and the supplier ships it to your customer.

Most dropshipping stores don’t take a lot of money or time to set up and run. When done correctly, it can be a profitable business venture for you.
Most people don’t quit their day jobs right after launching a dropshipping store. They spend time ramping up their store first, working out the customer service kinks and finding the best suppliers, until they see a healthy cash flow. All businesses and entrepreneurs are different, but it’s possible to generate an income of $1,000 to $2,000 per month after a year of working on your store approximately 10 to 15 hours per week.
While it may seem challenging at first, this passive income idea can earn you residual income and eventually a full-time salary when done right.
Resources:

Print on demand
Print on demand is an easy way to monetize your creativity. It involves working with a supplier to customize products like tote bags or t-shirts with your own designs. The supplier sells them to you on a per-order basis with your brand. In other words, you don’t pay for any products until you’ve sold them. The company also fulfills and ships your customers’ orders.
Print on demand makes a great part-time business idea because it takes little to no investment. You don’t hold any inventory. You don’t have to spend money on materials or equipment. You just need to choose a print-on-demand company to work with, create your design, then upload them to a Shopify store.
The biggest investment you’ll make is time for creating your designs and building your online brand.
Popular print-on-demand products business sell include:

Interested in starting a print-on-demand side business? Check out A Canvas for Creativity: Here Are 10 Print-On-Demand Products You Can Sell (Without Holding Inventory).

Make and sell crafts
This is the most obvious part-time business idea for most full-time workers. Anyone can make and sell crafts from home today with the rise of ecommerce. Plus, working with your hands is good for your brain.
Experts found that using your hands on a task that doesn’t take much thinking gives your brain a chance to relax and rest. It also can give you a sense of accomplishment and reduce stress and anxiety. Think of it as a meditative practice, but one that turns a profit later down the line.
Some business ideas are:

Your first thought may be to sell your crafts on sites like Etsy or eBay, and that’s not a bad idea. Yet you could also build a website and start your own business online. It’ll save you a ton of money on commission fees that marketplaces take from your sales and help you build a successful business online.
Your options are endless. Need help finding your creative calling? Take the “What type of craft should I make and sell?” quiz in our article Craft Your Own Future: 10 DIY Business Ideas You Can Start From Home.

Sell or refurbish furniture
Got a knack for working with your hands but crafts don’t spark your creativity? Try selling or refurbishing furniture online.
Woodworker Chris Hughes, founder of Timberware, worked as a welder’s apprentice and general contractor before starting his furniture business. Being a handyman and building homes drove him to love working with wood and creating custom furniture for clients.

My best advice would be to start with what you can afford and slowly grow your tool arsenal. Be patient, and don’t overextend yourself.
Chris Hughes, founder, Timberware

There are different ways to start a furniture business on the side:

Maker: someone who builds furniture by hand.

Designer: someone who designs furniture and has a manufacturer build it.

Reseller: someone curates pieces and sells a number of items from different brands.

Dropshipper: someone who works with a supplier to fulfill and ship orders.

Convinced that selling furniture is your future side business? Learn the ins and outs of starting by reading How to Sell Furniture and Home Decor Online: The Ultimate Guide.

Create non-fungible tokens (NFTs)
Maybe you’ve heard of artist Grimes selling NFTs for millions of dollars, or how billionaire entrepreneur Mark Cuban is betting big on them. Maybe you haven’t. But if you’re a creator, creating non-fungible tokens, or NFTs, can be a great side business to start online.
NFTs are unique pieces of art minted on a cryptocurrency blockchain, or a secure ledger that records transactions for digital assets. Think of NFTs like trading cards. People can buy your NFTs in a marketplace, then sell or trade them for a higher price in the future.
NFTs can be anything from photos, videos, audio, or other types of digital files. The NFT community is also growing fast, with people from around the world coming together to learn, create, and build together online. You can even build galleries to show off your work in the metaverse.

Source: Cyber

 @reylarsdam, a digital creator, explains, “NFTs, to me, are a way to reinvent oneself. It’s a new world of opportunity. My advice for anyone looking to get involved would be becoming part of the community. The NFT community is the backbone of any successful venture in the NFT space.”

Go freelance
Many full-time business owners selling services online start part-time freelancing. Freelance means you work with different companies at different times rather than being employed by just one. It’s a popular part-time business idea because it doesn’t take any money to start. You only need a skill to sell.
Many full-time employees turn their passions into a part-time business. For example, Marketing Director of Long Island Screen Printing Kaitlin Cremmins sells her photography services to businesses in Long Island, New York.
“I’ve always loved photography, but I could never define an exact niche,” Kaitlin says. “I love to shoot many different things, like maternity shoots, real estate tours, concerts, product shoots for local businesses. Because I work a full-time job, I can shoot photos on the weekends and on holiday breaks. It’s where my creativity shines and is something I am really passionate about. Plus, I can make a little bit of extra money.”
Freelancing comes in many forms:

Virtual assistant
Freelance writing
Photographer
Graphic designer
Real estate agent
SEO consultant
Copywriter
Blogger

The best part? You can start a home-based business freelancing from anywhere. Freelancers like Rachael Pilcher, founder of Taco and Bean, a digital nomad lifestyle blog, says, “I worked in corporate law for 10 years. Breaking away from the rubbish like office politics and team gatherings was bliss. I also love the challenge of the nomadic lifestyle and seeing different places around the world.”
Freelancing is one of the higher growth industries for both part-timers and full-timers. It’s projected that by 2027, 86.5 million people will be freelancing in the United States, making up 50.9% of the total workforce. Many freelancers also go on to diversify their income streams by creating online courses or selling digital products online.
You could sign up for a freelance website like Fiverr or Upwork. But they cut into your earnings by taking commission fees for letting you use their websites. Instead, get your own domain name and start an online portfolio. You can scan job boards and pitch to different companies, or market yourself on social media sites like Twitter or LinkedIn.
Does having a part-time gig sound interesting to you? Read Ryan Robinson’s guide to starting a freelance business on the side to learn step-by-step how to start your own.

Start a pet business
The pet industry is one of the most lucrative business opportunities for part-time entrepreneurs. It’s pandemic-proof and has shown significant growth in recent years. People are also jumping on the pet parenting trend, where owners treat their pets like family and buy them products like beds, sweaters, and raw food.
Globally, the pet care market has grown from $216 billion in 2020 to $232 billion in 2021, a 6.1% compounded annual growth rate. If you’re looking to break into the pet industry, pet food and treats make up the majority of ecommerce sales.
Even if you’re not into cooking up dog treats, you can also get into:

Pet care services like dog walking and grooming
Pet supplies like food dispensers
Pet products like personalized mugs or shirt

Let the Dog Out (LTDO) is a dog-walking service based in Guelph, Ontario. LTDO offers free meet-and-greet sessions to let dogs meet their new sitter (you) and get comfortable with them.

A service-based pet business is built on personal relationships. So if you like dogs and (kind of) like people, it can be a good part-time small-business idea for you. You just need your own website to start. If your services are good, you may get new clients through word-of-mouth referrals and can grow your side business into something more full-time.

Become a livestreamer
Streaming is becoming a popular way to entertain people. A professional streamer is someone who makes money from live broadcasting games, music, art, live content, and more. Livestreaming used to be just for gamers, but there’s been a rise in IRL streamers and “just chatting” streamers, which are people who just broadcast themselves talking to their viewers.
Streamers make money through donations, advertisements, subscriptions, and sponsorships. If you’re using a streaming service like Twitch, viewers can donate money in the form of “bits,” which are worth $.01, on average.
There are many categories of livestreaming, from people live streaming their painting to personal trainers streaming classes, and more:

Just chatting
Music and performing arts
Talk shows and podcasts
Travel and outdoors
Food and drink
Makers and crafting
Sports and fitness

Livestreaming as a side business takes little investment. You can start with just your phone and a tripod, which you can get for $20 on Amazon. As you can see, there are plenty of options for what you can stream and make money from. Choose your niche, then sign up for a platform like Twitch or Livestream to start streaming today.

Become an affiliate marketer
Affiliate marketing refers to earning a commission by promoting a product or service made by another company. It’s a business model where you, the affiliate partner, earns money for providing a specific result to the company or advertiser. Most of the time it’s a sale, but other programs give payouts for leads, click, downloads, and other business outcomes.
Affiliate programs are typically free to join, so startup costs are low. Because it’s a performance-based opportunity, you can turn this from a part-time business idea into a venture that provides residual income.
The list of affiliate marketing niches is long. You can find products to sell in any category including:

Hobby: photography, travel, and casino.

Money: bitcoin, investing, and credit cards.

Health and wellness: weight loss, fitness, yoga, nutrition.

Lifestyle: fashion, jewelry, online dating.

Home: coffee, baby products, dogs, plants.

Tech: web hosting, WordPress, gaming, VPN.

The way affiliate programs work is pretty straightforward. You mention a product by sharing it through your social media, blogging website, YouTube channel, podcast, etc. Then you earn a commission each time someone makes a purchase through your unique link.

Affiliate marketing is easy to execute, meaning you just need to market a product versus creating one. It’s low risk because it’s free to join a program. And it’s easy to scale, because once you build an audience and create your content, you make money without having to do much manual work.

Making the most of the weekends to grow your side business
Your weekends allow you to get much more done in much larger chunks. They’re usually where you’re most capable of growing your business or having the most impact on your business when you’re working a day job.
However, are you making the most of your weekends? How often do you find yourself distracted or making excuses when you’re not getting enough done? How should you structure your weekends? What does a weekend, optimized for productivity and growing a business, look like?
I’m going to answer these questions and share what has worked, and continues to work, for me. Additionally, I’m going to share my action plan, exactly how I structure my weekends, and what I do every weekend that has helped me grow my side business and maintain a great work/work balance.

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Switch up your mindset
The first thing you need to consider is how you think of your weekends.
What you do during the week should set you up to get more done on the weekend. Don’t use your weekends to support the stuff you do during the week. Instead, whenever you come home from your day job and begin working on your business, make sure it supports what you plan to do over your weekend.
For example, if you’re planning to tackle your website’s design over the weekend, then choose templates, design logos, draw layout ideas, and write copy throughout the week. That way, when the weekend rolls around, you can focus on the most important task: getting the website up.
Make weekdays support your weekend
Whenever you think up a task or project but can’t make time for it during the week, David Allen, author of Getting Things Done, suggests you add it to a “next actions” list instead of a “to do” list. Throwing items into a to-do list is non-actionable. If you set an ordered list of the next things you need to do for your business, it will require and encourage you to make quick decisions.
Think up a great, actionable idea for your business? Put it in your next actions list. Come up with a new marketing idea that will take several hours to implement? Put it in your next actions list.

At the end of the week, organize these ideas, tasks, and projects into time slots throughout your weekends, then pull each task from your next actions list and move it into your calendar for the weekend. (More on this in the next section.)
Now let’s get into what a typical weekend looks like for me and how you should consider structuring yours to get more done.
Structure your weekend
Friday
While you won’t have as much time on Friday to get as much done as you can on Saturday or Sunday, it’s a good time to reflect on what you’ve accomplished throughout the week and what you plan to do over your weekend
Reflect
It’s good to sit down for five minutes, before planning out your weekend, to reinforce what has (or hasn’t) been working for you.
Not taking the time to see where you went right and wrong can stunt your growth as an entrepreneur. Your business only grows when you do. Here are some questions you can ask yourself:

What were my top wins this past week?
What didn’t I get done?
Where did I waste time this past week?
What was the best part of my week?

You can answer these questions out loud or write them down in a journal or private document (like Google Docs or Evernote).
Plan of attack
Now it’s time to schedule your weekend. Set blocks of time for each task and get your priorities in check.
Your weekend should be flexible. Things happen and you can’t always stick to your schedule. However, don’t use that as an excuse to procrastinate. Stay flexible for when “life” happens, but don’t stay flexible just because Game of Thrones or your favorite TV show might be on.
Before planning out your weekend, ask yourself a few questions to get a better perspective on what needs to get done:

What must I get done no matter what this weekend?
Are there any potential distractions or commitments this weekend that I will need to account for?

Now it’s time to plan your weekend for success.
First, if you don’t know what you should be doing, use the Pareto principle. Look at the 20% of things you’ve been doing for your business that have yielded 80% of your results.
Next, use a tool like Trello or even Google Calendar to set your schedule for the next two days. Pull the tasks you put off from your next actions list and start to schedule them into your weekend. If the task can be done in five minutes or less, do it immediately (yes, while you’re still scheduling your tasks) instead of putting it off for the weekend.
In the next section, I’ll talk about what your Saturday and Sunday might look like to help you figure out how to make the most of your weekend.
Here’s an example of what my Trello board “Weekly to do” looks like:

Generally, you’ll want to tackle the most difficult or time-consuming tasks first. If you don’t think you’ll be able to complete all your tasks for the day, do the most important things first. The most important task is up to your discretion, but generally, if it has a looming deadline or will make the most immediate impact on your business, it’s the most important task.
Saturday
Let’s carry over that excitement and momentum from Friday’s reflection and planning and begin tackling the most important tasks on Saturday.
“Airplane mode” Saturdays
So, because you hopefully have scheduled the most important or difficult task first, that’s where you’ll be spending most of your Saturday. It’s also likely to be your most time-consuming task, which is why it’s also important to get it out of the way as quickly as possible.
The key to getting more done on the weekends is focus. Sounds simple, right?
On paper, sure, but in reality, there are a lot of things to keep you distracted.
My Saturdays are usually the most productive day of my weekends. I like to put myself into “airplane mode.” Much like how your phone’s Airplane Mode disables all of your phone’s connectivity to the internet, I do the same thing by cutting myself off from distractions.
Though it’s unlikely you’ll be able to get much done without the internet, there are tools you can use to help keep you from wandering off and browsing Facebook, while staying connected to the web.
These are the Chrome extensions I use to put myself in airplane mode every Saturday.

StayFocused: Block out the sites that steal your time so you can work on what matters.

RescueTime: Track all your time on the web to later review where you waste the most time.

Pomodoro Timer: If you’re not familiar with the Pomodoro Technique, it helps you work in small intervals of 25 minutes of getting stuff done and a short five- or 10-minute break. Instead of plowing through without stopping, Simple Pomodoro is a timer that will alert you when it’s time to take a break—and when it’s time to get back to work.

Sunday
I don’t like to lose the momentum I created on Friday and Saturday, however, even I understand that there are errands and things that need to be done on the weekend. That’s what Sunday’s for.
If I have time on Sunday, I will finish any other tasks, but if I can’t, I will add them back to my next actions list or simply schedule them for next weekend.
Schedule content for the week
Spend some time automating whatever you can for the following week. For example, every Sunday evening, I use Buffer to schedule all my social media posts until the following Sunday.
You can do this as well. Spend your Sunday evenings briefly scheduling out social media posts, planning out blog content, or scheduling emails to be sent to your email list.
Plan your week ahead
I use Trello (you can use any scheduling tool you feel comfortable with) to plan out the week ahead. This way, I know exactly what I should (and need to) be working on when I get home from work. I’m not wasting time deciding what to do or trying to figure out what to do next. I just come home and take action.
Set goals
If you don’t already, I strongly suggest writing down and tracking weekly goals for yourself and your business. Some example goals you can set are:

I will easily launch my new ecommerce website by Saturday this week.
I will easily go to the gym at least three times this week.
I will easily get 10 sales to my store by Saturday this week.
I will easily double my store’s weekly traffic, from 100 visitors to 200 visitors, by Saturday this week.

Writing your goals down helps keep you accountable and brings you clarity. How do you really know what you want to accomplish in life and in your business if you’re not tracking it?
Prime yourself for the week ahead
Stop dreading Mondays every Sunday night. Set the tone for an amazing week. Look forward to getting up early, tackling your morning routine, and getting home after your nine-to-five to work on your side business. Make your Sunday nights amazing!
Watch a few motivational videos on YouTube or an inspiring TED Talk, read a Shopify success story, or learn something new before going to bed. You don’t have to over-stimulate yourself, just put yourself in the right mindset before going to bed.
What’s your next great business idea going to be?
Now it’s just a matter of repeating this process and becoming really good at adapting it. You won’t be perfect and won’t always have the most productive weekends—I know I don’t.
However, making an effort to work at it every weekend and putting in that work, even when it’s only for a few hours, can make all the difference. All of those efforts begin to add up over time and, before you know it, you can have a full-time ecommerce empire on your hands.
What do you think? How do you, as a sidepreneur, manage to build your ecommerce empire on the side while working a nine-to-five? How will you make this upcoming weekend much more productive? Let me know in the comments below. I engage and respond with everyone.

Want to start your side business today? Start your free 14-day trial of Shopify—no credit card required.

Part time business ideas FAQ

Which businesses are best for part time?

Dropshipping
Print on demand
Make and sell crafts
Create NFTs
Go freelance
Start a pet business
Become a livestreamer
Become an affiliate marketer

How do I start a part-time business?

Choose a business idea.
Switch your mindset.
Make weekdays support your weekend.
Plan your weekend with business tasks.
Prime yourself for the week ahead.

What is the easiest and cheapest business to start?

The easiest and most affordable businesses to start involve no inventory or steep fees. You can start businesses like dropshipping stores, running a freelance business, or becoming an affiliate marketer with low costs.

30+ Influencer Advertising and marketing Statistics to Have on Your Radar (2021)

Love it or hate it, social media has been one of the most impactful inventions of our generation.
Around 48% of the world’s population is active on some kind of social media platform, be that Facebook, Instagram, or Twitch. But users aren’t just following their friends—54% of users also follow their favorite brands, browsing their social media platforms to make purchase decisions. 
Influencers—those with large social media followings—play a huge role in a customer’s decision-making process nowadays. Brands have the power to collaborate with influencers and drive a sustainable stream of new customers towards their products and services. 
So, is influencer marketing right for your business? To help you decide, we share 30+ influencer marketing statistics, including the costs, platform engagement, and ROI you can expect from various influencer marketing activities and channels. With these stats, you’ll be able to create a more informed marketing strategy as you head into 2022. 

Table of Contents

What is influencer marketing?
Influencer marketing is a social media strategy where brands partner with people who have a large, engaged social media presence. This can include bloggers, celebrities, and everyone in between.
Ecommerce brands can give away products, pay for a sponsored endorsement, or collaborate on a big creative project in return for an influencer’s public post. 

The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations—more than the 38% who trust branded (and often biased) branded social media content. If you can identify and collaborate with the influencers your target customers follow, you’ll raise brand awareness, generate website traffic, and see positive impacts on your bottom line. 
The influencer marketing landscape
Now we know what influencer marketing is, let’s take a look at the current landscape. 
The influencer marketing industry is worth $13.8 billion 
Influencer marketing is big business. Consider this: Data from Statista found the entire industry is worth almost $14 billion. That’s a 42% year-on-year increase from $9.7 billion in 2020.
50.7% of brands working with influencers run ecommerce stores
Which types of brands are contributing most to influencer marketing’s ballooning industry worth? Data shows that more than half of brands working with influencers have ecommerce stores. Not only does this demonstrate the rise of ecommerce businesses, it also suggests that ecommerce businesses are particularly well-suited to the influencer marketing model. Because their store is accessible to anyone around the world, they can share products with collaborators everywhere. And in turn, influencers can easily link to their store, without being limited by geography. 

The types of influencers
Search for the type of influencer you want to collaborate with and you’ll see hundreds (if not thousands) of potential partners. But how do you choose which type of influencer you want to be collaborating with? 
Influencers are broken down into five categories, each based on their follower count on any given social media channel. 

Nano influencers: between 1,000 and 5,000 followers

Micro influencers: between 5,000 and 20,000 followers

Power or mid-tier: between 20,000 and 100,000 followers

Mega influencers: between 100,000 and 1 million followers

Celebrities: more than 1 million followers

Let’s take a look at how they compare. 
Nano influencers have the highest engagement rate
Granted, follower count is an important metric to consider when partnering with influencers. However, engagement rate—the percentage of their audience who follow their page and like, comment, or share their content—is crucial, too.
The higher the engagement rate of your potential influencer, the more likely they are to sway what their followers think (and buy).
Data from HypeAuditor found that nano-influencers with fewer than 5,000 followers have the highest engagement rates (5%). This seems to decrease as the follower count skyrockets, until reaching celebrity level (1.6%).

Micro-influencers account for almost half of all influencers
Speaking of higher engagement rates for smaller influencers, the same survey also found that it’s easier for ecommerce brands to find smaller influencers to collaborate with. 
Almost half (47.3%) of influencers are micro-influencers with 5,000—20,000 followers on their biggest social media platform. That’s shortly followed by mid-tier influencers (26.8%) and nano influencers (18.74%).
The hardest types of influencer to come across are macro, mega, and celebrity influencers—the latter of which accounts for just 0.5% of all social media influencers. 
Marketers are more interested in working with micro influencers than celebrities
Smaller influencers have higher engagement rates and are in large supply. So, it’s no surprise to hear that marketers and brands are more interested in working with micro influencers than traditional celebrities.

The majority (77%) of marketers say micro influencers top their list of ideal influencers, shortly followed by macro influencers (64%). No-payment and affiliate influencers fall by the wayside, with fewer than one in five brands adding them to their ideal collaborations list.
Demographics most impacted by influencers
The number of people active on social media differs by generation. So, it makes sense that certain demographics are more tuned-in to influencer recommendations than others. 
Gen Z is most influenced by social media influencers
Your influencer marketing success depends on the demographic you’re targeting.
If that’s Generation Z, people between the ages of 16 and 23, you’re in luck. That demographic is most likely to subscribe to influencers or industry experts. 
Unfortunately, influencer marketing gets a bit more challenging when you’re going after older consumers. The percentage of people following social media influencers decreases with age. Just 23% of Millennials, 16% of Gen X, and 9% of Boomers follow influencers on social media.

That being said, influencer marketing isn’t completely off the table if you’re reaching Boomers. Moon Lin, a 93-year-old fashion blogger with almost 100,000 followers, is the perfect example that goes to show older generations are using social media more than ever before.
If you need to find the influencers your older audience is following, try surveying your customers. Adding a simple question to your purchase confirmation emails—like “which influencers do you actively follow on social media?”—will help to uncover them.
Women aged 16 to 24 are 31% more likely to follow social media influencers than men
Data from Statista found that there are many more women influencers than there are men. Approximately 84% of all social media influencers are women compared to just 16% men. 

We see a similar pattern among the number of women social media users following influencers. Amongst Gen Z, one-third of women aged 16 to 24 follow an influencer on social media compared to just 25% of men.
Platform-specific influencer marketing statistics
You’ll find influencers on a variety of different social media platforms. Their popularity, follower count, and average engagement rate differ from platform to platform—as do the number of users who buy products sponsored by influencers.
97% of marketers consider Instagram the most important influencer marketing channel
Wondering which channel you should hone-in on when collaborating with influencers? 
Data shows that Instagram leads the way in popularity. The visual component allows your product to be front and center, encouraging social media users to visit your website (and purchase something!).

“What works well for us is an up-close image of the influencer holding our product,” says Emily Chong, founder of Healthish. 

The vast majority of marketers consider it to be the most important influencer marketing channel for their business, with 83% expressing their reliance on Instagram Stories. It beats Facebook (79%), YouTube (45%), and Twitter (35%).
As a result, influencer marketing on Instagram grew by 48% in one year. 
TikTok has the highest influencer engagement rate
TikTok is a relatively new social media platform that exploded in popularity over the last year. The number of users grew by 85% from 35.6 million in 2019 to 65.9 million in 2020.
Those users don’t just passively scroll through the one-minute videos, though. Some 39% of respondents buy products through TikTok (compared to 22% for Instagram and 9% for Facebook influencer posts). 
The popularity of TikTok marketing is great news for brands who want to capitalize on influencer collaborations—especially considering high-profile users on the platform have the highest engagement rates. TikTok influencers with fewer than 15K followers have an incredible 17.96% engagement rate, trumping Instagram’s 3.86% average. 

To partner with TikTok influencers, start by looking at the typical engagement rates on their videos. Across their most recent videos, how does the number of likes compare to the number of people who’ve watched the video? 
40% of Twitter users made a purchase based on an influencer recommendation
Twitter is another platform to keep an eye on when partnering with influencers—especially if your main goal is to sell products.
Twitter estimates that almost half of users rely on recommendations from influencers on the platform. Not only that, but 40% of users have made a purchase off the back of those recommendations. 
Partnering with Twitter influencers is one of the simplest ways to collaborate with popular accounts in your niche. If your budget is tight, have an influencer retweet content already posted to your brand’s page. They’re likely to charge a lower rate for retweets since there’s minimal legwork involved from their side. 
Fewer brands say Facebook is the most effective channel for influencer marketing
Facebook has been causing problems for retailers since its move towards a pay-to-play model. Organic reach—the percentage of followers who see a business’ organic content—has been slowly declining. Now, just 5.2% of Page followers will see content in their news feed.
It’s no wonder then why Facebook is one of the only social media channels with declining influencer marketing activity. Now, 68% of businesses rely on Facebook’s influencer marketing potential, down 13% from last year.

Despite its declining popularity, Facebook still appears at the top of the list of influencer marketing platforms. Because despite its declining performance, it’s still the largest social network in the world.
Not only that, but ecommerce brands have access to a whole host of features that make it easy to collaborate with outside of traditional posts. For example, you could: 

Partner with an influencer to host a live stream
Pay to amplify an influencer’s Facebook endorsement with other users 
Create Facebook Stories that appear at the top of a users’ Facebook feed

How much do influencers cost?
There’s no doubt that each social media channel has a wealth of influencers to tap into. But how much should you have up your cuff when partnering with an influencer for sponsored posts? 
eMarketer found the influencer marketing spend you should budget for each type of influencer.
Nano influencers charge between $31 and $315 per social media post

Nano influencers are often written off when brands want to partner with influencers. Granted, they have a smaller follower count (up to 5,000 followers), but they have the highest engagement rates—meaning followers are tuned into the products or services they recommend. 
The good news is that nano influencers demand the lowest rates per sponsored post. Expect to pay:

$100 for an Instagram post

$114 for an Instagram video
$43 for an Instagram story 
$31 for a Facebook post

Across the board, YouTubers seem to charge the highest fees. Nano influencers reportedly demand $315 per sponsored video. 
Micro influencers charge between $73 and $318 per social media post 

Micro influencers with 5,000 to 30,000 followers charge slightly more per sponsored post. As a rough guideline, expect to pay: 

$172 for an Instagram post
$219 for an Instagram video
$73 for an Instagram story 
$318 for a Facebook post
$908 for a YouTube video

If this is the type of influencer you’re working with, test the waters with a sponsored Instagram Story. It’s the cheapest way to judge whether an influencer’s audience is a good fit for you—especially if the influencer shares their Story statistics post-collaboration.
Power influencers charge between $210 and $775 per social media post

Influencers with 30,000 to 500,000 followers demand higher fees because they have a wider pool of potential customers for brands to tap into. They typically earn:

$507 for an Instagram post
$775 for an Instagram video
$210 for an Instagram story 
$243 for a Facebook post
$782 for a YouTube video

Celebrities charge between $2,085 and $3,318 per social media post

Defined as those with more than 500,000 followers, celebrity influencers earn the most for sponsored content. eMarketer gave conservative estimates of:

$2,085 for an Instagram post
$3,318 for an Instagram video
$721 for an Instagram story 
$2,400 for a Facebook post
$3,857 for a YouTube video

That being said, some celebrity influencers demand even more for sponsored content. Dwayne “The Rock” Johnson reportedly charges more than $1 million per sponsored post. Reality star Kim Kardashian supposedly demands $858,000. 
If you decide to go this route, bear in mind that you may have to go through an influencer’s managing team to confirm a sponsorship. Their bio usually shows who to contact for sponsored content opportunities. 
The ROI of influencer marketing
Influencer marketing works well for brands with all budget sizes. Smaller budgets make nano influencers a go-to, but if you’ve got cash to spend on celebrity endorsements, you’ll have the ability to tap into massive new audiences. 
But will you make a return on investment? And what kind of results can you expect? 

Sometimes, it can be tricky to expect an immediate ROI. You have to think of influencer marketing as a long-term investment and budget for it from a Profit & Loss perspective.
Nathan Chan, CEO at Foundr Magazine

Still, there are some statistics to keep top-of-mind when it comes to influencer marketing’s ROI. In particular, you should take note of channel-specific ROI when you’re planning your marketing strategy. 
Influencer marketing ROI is 11x greater than banner ads 
Given the fact that so many social media users follow influencers, it’s no surprise that brands get a better return on their investment when partnering with influencers over traditional forms of advertising. In fact, data from Mediakix shows that the ROI of influencer marketing is 11x greater than some types of digital marketing like banner ads. 

Online advertising still leads the way in terms of ROI, followed closely by Instagram and YouTube, with 18% of marketers saying the social media channels are highly effective. It’s why 60% agree that influencer marketing has a higher ROI than traditional advertising. 

YouTube influencers in particular have a very loyal following and we find they get the best engagement on their social posts.
Nathan Chan, CEO at Foundr Magazine

Where online advertising is extremely costly, social media and influencer marketing is more accessible to new and emerging brands looking to promote their business. If you’re dipping your toe into the influencer marketing waters for the first time, take these platform metrics into consideration. 
Businesses are making $5.20 for every $1 spent on influencer marketing
We know that influencers have a greater ROI than traditional advertising like TV ads. But by how much?
A survey revealed that businesses make $5.20 for every dollar they spend on influencer marketing. So, if you spend $2,000 per month on influencer collaborations, you’ll likely get more than $10,000 in orders (provided you partner with the right ones).

Take a look at the other marketing channels you’re using to promote your ecommerce business. Do they get comparable results? If not, it may be time to reallocate budgets. Pull some spend from your lowest-performing channels and put it towards influencer marketing. It’ll give you higher marketing ROI across the board. 
Brands will get will get $4.87 of earned media value for each $1 spent on Instagram influencer marketing
The goal of an influencer marketing campaign isn’t always to drive sales. Partnering with a high-profile, trusted influencer increases your reach and brand awareness. You’re exposed to more people than you were before—especially on Instagram.
HypeAuditor estimates that retailers will get $4.87 of earned media value for every dollar they spend on influencer marketing through Instagram. 
Influencer marketing challenges
As you can see, influencer marketing has many advantages. You’re able to increase your reach, build trust, and generate product sales though influencer marketing. But the landscape is changing—and marketers are facing some challenges that are worth keeping in mind.

48% of consumers are starting to distrust influencers
The number of social media influencers has skyrocketed over the past decade. Now, anyone can make money on Instagram with just a few thousand followers—with influencing becoming a target career path for 86% of young people. 
All of this contributes to the fact that four in 10 consumers see too much branded content on social media. That has a domino effect on an influencer’s audience: 7 in 10 users would unfollow an influencer for disingenuous endorsements.
The lesson here is to choose influencers that best represent your brand. Look for influencers that are authentic and have similar values to your own. Too many sponsored posts on their feed could be a bad sign. Instead, pay attention to influencers with minimal sponsored content and high engagement rates. 

As a rule of thumb, a good engagement rate for sponsored content should be at least 3%.
Nathan Chan, CEO at Foundr Magazine

Half of marketers can’t tell when an influencer has fake followers
The drive for any social media user to become an influencer pushes people to do shady stuff. The most questionable: buying followers. Data shows that just 55% of Instagram followers are real people. The remaining 45% are bots or inactive users. 
Identifying fake followers and inauthentic engagement is a huge struggle for brands relying on influencer partnerships. Half of marketers can’t spot fake followers—hence why brands are calling out for better influencer marketing data and metrics to allow for more transparency.
Tools like Grin and HypeAuditor help brands to spot whether an influencer has fake followers. But there are some telltale signs that show an influencer’s audience isn’t authentic: 

Their following follower ratio is high. This could indicate that they only have a large following because they’re in a follow-for-follow scheme. 

Their posts are littered with spam comments. Emojis, random hashtags, or “nice post” comments from bot accounts indicate that the influencer is probably ingenuine. 

They have a low engagement rate. If a potential influencer has 500,000 followers and their typical post has just 1,000 likes, there’s something odd going on. (Likely the fact they’ve paid for followers.) 

Large, sudden jumps in followers. Getting 100,000 followers overnight might be normal for celebrities. Nano influencers, not so much. Use one of the tools mentioned above to see how an influencers’ follower count has increased over time. A slow, steady increase indicates they haven’t paid for fake followers. 

Social algorithm changes is a problem for 49% of marketers
These days, social media platforms are turning into a pay-to-play model. Organic reach is on the decline, not just for brands but for influencers, too. Keeping up to date with those algorithm changes is a struggle for almost half of influencer marketers. 
No budget for ads? Don’t worry. Work around social algorithm changes by leaning into alternative content formats. If you’re partnering with an Instagram influencer, for example, don’t just agree on one feed post. Increase the reach of your sponsored content by having the influencer repost it to their Instagram Story, repurpose into a Reel, or repost on your own page. 
Each of those tactics increase the mileage of your collaboration—making sure more people see the sponsored content you’ve paid for. 
Influencer marketing in 2021 and beyond
The state of influencer marketing has evolved dramatically over the last few years. Here’s how the industry is set to change as we head into 2021 and beyond.
63% of marketers intend to increase their influencer marketing budget in the next year
The value of influencer marketing is undeniable—and retailers are becoming more aware of it. By 2022, it’s estimated that 72.5% of marketers plan to increase their influencer marketing budgets over the coming year. Just 5% intend to decrease it.
By 2023, brands will be spending $4.62 billion per year on influencer marketing
The surge in influencer marketing budgets means brands will spend an estimated $4.62 billion per year on influencer-related marketing campaigns. That’s a 25% increase between 2021 and 2023.

If you’re unsure how much of a slice you want to take from that pie, set your influencer marketing budget at 10% of all planned marketing spend. That gives you room to play around with different channels, formats, and influencers—without too much risk.
Use these statistics to fine-tune your influencer marketing strategy 
These influencer marketing stats go to show that collaborating with high-profile social media users has the potential to meaningfully impact your sales. 
And understanding these statistics will help you make more informed marketing decisions—like what type of influencer to collaborate with, what channels to prioritize, and what kind of return you can expect. 
But the most important takeaway of all is this: influencer marketing is accessible to all brands, not just brands with big budgets. With these statistics in mind, you’ll be in a better position to create an influencer program that’s right for your business. Just one piece of parting advice from Emily at Healthish:
“Remember: influencer marketing is a long game. When an influencer posts about your product, people won’t buy straight away—many will just start following your brand and others will buy over time through retargeting campaigns, and so on. Each activity compounds, so track everything over time.”

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New Report Guides EV Charging From Idea to Operations

ALEXANDRIA, Va.,
August 17, 2021 (Newswire.com) –

As more electric vehicles (EV) make their way into the U.S. transportation fleet, building an expansive network of publicly accessible charging locations is necessary. The movement also begs an important question: How can retailers enter this emerging business sector?

A new report from the Fuels Institute Electric Vehicle Council, “Best Practice Guide for Installing and Operating Public Electric Vehicle Charging Infrastructure,” shares insights on how business owners can make strategic decisions about investing in charging infrastructure, from the initial conversations to ultimately serving customers.

While studies show most EV owners (80%) charge at home, this behavior is poised to change as the market grows.

“The EV landscape continues to change at a rapid pace,” said John Eichberger, executive director of the Fuels Institute, adding that the Electric Vehicle Council recognized that there is a significant need to grow and develop a public charging network. However, too many questions about what it takes to develop a successful project can lead to uncertainty and inaction. “This report takes a holistic approach to answering these questions to increase confidence and allow business owners to engage with utilities, equipment manufacturers and local permitting authorities more comfortably and effectively,” he said.

The report analyzes several questions:

1. Assessing the business case.

2. Utility engagement.

3. Working with local authorities that have jurisdiction over site locations.

The report also shares several case studies from early adopters who have already invested in the public EV charging space.

“Understanding the various issues involved in evaluating the business decision to invest in public charging is important,” said Eichberger, adding that the report dives deep into the factors involved with installing a successful EV charging station and covers questions related to assessing the public policy environment.

“Best Practice Guide for Installing and Operating Public Electric Vehicle Charging Infrastructure” can be downloaded free of charge at fuelsinstitute.org/Research. For additional questions, please reach out to Amanda Appelbaum, director of research, at aappelbaum@fuelsinstitute.org.

Source: Fuels Institute

PPT Options Acknowledged as One in all America's Quickest-Rising Firms for a Fourth Consecutive 12 months

TULSA, Okla.,
August 17, 2021 (Newswire.com) –

PPT Solutions, a premier provider of client-centric, performance-based Customer Experience and Business Optimization Solutions, announced today it has been named one of the fastest-growing private companies in the U.S. by Inc. magazine for a fourth consecutive year. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. PPT Solutions’ three-year growth of 322% contributed to the company’s ranking of 1,475 on the list.
“It’s a tremendous honor to be among such an elite group of companies. While there’s no denying that it’s been a challenging year for everyone, our team has continued to drive growth and, most importantly, success for our clients and partners,” said Dennis Weikle, founder and managing director of PPT Solutions. “This achievement and our recent recognition as a Great Place to Work® is a true testament to our team’s resiliency and their incredible passion for driving transformation and delivering the very best in client value. As we continue to invest in our Channel support organization and the Agent Community, we’re looking forward to what lies ahead, accelerating growth and building on the great partnerships we’ve developed over the past several years.” 
Not only have the companies on the 2021 Inc. 5000 been very competitive within their markets, but this year’s list also proved especially resilient and flexible given 2020’s unprecedented challenges. Among the 5,000, the average median three-year growth rate soared to 543 percent, and median revenue reached $11.1 million. Together, those companies added more than 610,000 jobs over the past three years.
“The 2021 Inc. 5000 list feels like one of the most important rosters of companies ever compiled,” says Scott Omelianuk, editor-in-chief of Inc. “Building one of the fastest-growing companies in America in any year is a remarkable achievement. Building one in the crisis we’ve lived through is just plain amazing. This kind of accomplishment comes with hard work, smart pivots, great leadership, and the help of a whole lot of people.”
Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc., which will be available on newsstands on August 20. Visit PPTSolutions.com to learn more about the company’s Customer Experience and Business Optimization Solutions. To explore the company’s career opportunities, visit PPTSolutions.com/Careers.
Media Contact:Brian FallersPPT SolutionsTel: +1 302.559.6431brian.fallers@pptsolutions.com
About PPT Solutions  Since 2013, PPT Solutions has served as a premier provider of client-centric, performance-based Customer Experience and Contact Center Consulting Solutions. A two-time Stevie® Award winner for Call Center Consulting Practice of the Year and Customer Service Solutions Technology Partner of the Year, we passionately deliver a broad range of people, process and technology solutions customized to increase customer advocacy, enhance revenue, optimize operational efficiency and improve brand loyalty. With an extensive portfolio of Management Consulting, Managed Services, Cloud Solution Services and Marketing Management capabilities, our clients rely on us for advanced people and workforce optimization, sourcing strategies and technology solutions. Visit PPTSolutions.com to learn more.
More about Inc. and the Inc. 5000
Methodology
Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020. To qualify, companies must have been founded and generating revenue by March 31, 2017. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2020. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2017 is $100,000; the minimum for 2020 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to three decimal places. There was one tie on this year’s Inc. 5000.  Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.
About Inc. Media
The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Vision Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.
For more information on the Inc. 5000 Vision Conference, visit http://conference.inc.com.

Source: PPT Solutions

Chant Vartanian of M-Principle Group Receives the LA Occasions 2021 CEO of the Yr Award

LOS ANGELES,
August 17, 2021 (Newswire.com) –

M-Theory Group (M-Theory) is proud to announce that our founder, CEO, and Chairman, Chant Vartanian, has been named the honoree for the LA Times’ 2021 CEO of the Year Award. An early adopter of the subscription economy and private cloud computing, Chant Vartanian founded M-Theory in 2007 by reimagining the technology consumption paradigm to deliver mission-critical IaaS, fittingly named CapEx-as-a-Service™.

M-Theory Group is an LA-based IT consulting agency that specializes in cloud and cybersecurity software. In recent years, M-Theory has focused on developing, installing, and managing Cloud-as-a-Subscription based service for companies of all sizes to create their most optimized cloud infrastructure. 

Under his stewardship, Chant Vartanian has successfully elevated M-Theory to become a formidable solutions provider, supporting large enterprises worldwide, including Fortune 100 customers. Since its founding, M-Theory has expanded its practice and developed its expertise to deliver strategic solutions such as cybersecurity, Microsoft 365, UCaaS, DevOps, managed services as well as has built a cloud center of excellence.

“I am humbled to win this award. This award is a real testament to the hard work and dedication of the M-Theory team. The running joke in our office is that we are a 14-year-old start-up, displaying more energy today than we had on day 1. I am honored to lead this team. The best thing about winning this award, however, was that both of my children were really proud of me,” said Chant Vartanian. 

For more information about M-Theory, visit www.mtheorygroup.com and M-Theory LinkedIn.

About M-Theory Group

M-Theory believes technology is a human experience. They approach technology as a digital solution to human problems, which is why our customers are our greatest asset. Their culture operates on the single notion that any form of technology that requires user interaction requires a sense of human instinct. This gives them the leverage to deliver cutting-edge technology in a world that continues to migrate online. The future of interfacing will see further than the human eye, which is why human connections inspire our digital ones. The M-Theory team empowers its customers and employees by making them the focus of their services. They believe doing right by their offline communities only strengthens their online ones.

Source: M-Theory Group

WeedGenics Acknowledged as One of many 20 Progressive Firm Everybody Ought to Know in 2021

LOS ANGELES,
August 17, 2021 (Newswire.com) –

Buzz around INTEGRATED NATIONAL RESOURCES INC.’s WeedGenics continues to grow both in the cannabis industry and now the mainstream business world as well. Named by “Global Business Leaders Magazine” as one of the 20 innovative companies to know in 2021, the company was featured by the Atlanta, GA-based publication both in print and online thanks to WeedGenics’ place as the manufacturing partner of choice for premium medical marijuana products.
With a primary focus on cultivating cannabis to help individuals with PTSD, phantom pain, cancer, night tremors, anxiety, depression, insomnia, and more, WeedGenics’ unique manufacturing and extraction process are just some of the highlights touted by the magazine as reasons to pay attention to this ever-expanding enterprise. Founded in 2010, the latest expansion of WeedGenics’ capabilities includes a new 150,000 square foot grow and manufacturing facility location in Adelanto, CA. WeedGenics also oversees merchandise selection and operation of 26 dispensaries in addition to its two grows such as the aforementioned Southern California expansion and the original 52,000 square foot Southern Nevada facility.
“We are pioneering in production capabilities of complex range as well as proprietary methodologies for creating the best cannabis and botanicals extractions on the market,” WeedGenics President and CEO, Mike Garcia, tells the magazine. To read the full article, see the accompanying PDF or on the “Global Business Leaders Magazine” website.
As cannabis acceptance and legalization expands throughout the United States, the INTEGRATED NATIONAL RESOURCES INC./WeedGenics continues to rapidly gain interest amongst new investors and media.
For more information, visit WeedGenics.com.
Contact:
Deanna Rilling, Weed Genics
dr@inr.green

Source: WeedGenics

Location3 Provides A number of Franchise Advertising and marketing Veterans to Employees, Optimizes MarTech Stack

DENVER,
August 17, 2021 (Newswire.com) –

Location3, the digital agency known for delivering enterprise strategy with local activation, continued an impressive growth trend by adding three veteran franchise marketing executives to their burgeoning team. Ted Asbury (formerly of Arby’s, The Honey Baked Ham Company, Lynx Franchising) has joined as Executive V.P. of Franchise Strategy, Vera Shafiq (formerly of College Hunks Hauling Junk & Moving) has joined as Senior Director of Digital Strategy, and Drue Townsend (formerly of FASTSIGNS International, Brice Foods) is serving as Franchising Brand Strategist in a fractional capacity. The trio of new additions brings a combined 50+ years’ experience in franchising to an agency that has already demonstrated success in franchise marketing on behalf of hundreds of multi-unit brands and thousands of franchisees since 2008.
The hiring move also coincides with significant advancements made over the past 18 months to the agency’s local marketing software, LOCALACT, with several new feature releases rolled out to current users and enhanced technology integration on the backend. Despite a variety of marketing, operational and economic challenges experienced by franchisors and franchisees during the pandemic, LOCALACT has continued to experience strong growth in both customer engagement and monthly recurring revenue, further positioning Location3 as a leader in the franchise marketing category.
“We’re incredibly excited to have Ted, Vera and Drue join our team and be able to leverage their extensive franchising experience as we go forward,” said Location3’s Managing Director, Crystal Ware. “Between their firsthand knowledge of our industry and our target market, and the continued investments we’re making in our LOCALACT tech stack, we feel confident about our trajectory for sustained growth in the months and years ahead.” Ware herself was also recently promoted to Managing Director, assuming a larger role in helping Location3 develop its strategic roadmap over the next five years and beyond.
Location3 manages enterprise and local digital marketing programs for multi-unit brands in categories that include retail, restaurants, education, financial services, healthcare, hospitality, service-based businesses and more. To learn more, visit Location3.com today.
About Location3Location3 is the digital agency that delivers enterprise strategy with local activation. Founded in 1999, we’re the strategic marketing partner of the world’s most recognizable multi-unit brands and franchise systems. Our local marketing platform, LOCALACT, gives franchisees and local business owners the tools they need to advertise online and understand marketing performance. Our philosophy of “People + Platform” leverages both in-house strategic experts and best-in-class technology to drive maximum efficiency in digital marketing. For press inquiries, contact Joshua Allen (jallen@location3.com).

Source: Location3

Isola Communities Launches Partnership With HercuTech

MESA, Ariz.,
August 17, 2021 (Newswire.com) –

Isola Communities, a premier Seattle-based, multi-family property developer, is pleased to announce a new partnership with Tempe-based HercuTech, which will ensure that HercuTech’s innovative HercuWall system is utilized in Isola’s upcoming Arizona build-to-rent communities.
“HercuTech is excited to be partnering with Isola Communities on their build-to-rent product. We believe HercuWall absolutely provides Isola an opportunity to differentiate themselves in a very competitive market, as it improves the building process and provides tenants a superior living experience,” said HercuTech CEO, Jason Rhees.
Prior to its planned expansion into Arizona, Isola Communities began its search for development partners that exemplified Isola’s commitment to sustainable design and environmental stewardship. “We were immediately impressed with HercuWall’s capabilities and the positive impact that it would have on our communities,” noted Isola Communities Partner, Harry Nayyar.
“HercuWall is a sustainably manufactured, R31 insulated wall system that allows for significant energy savings, sound reduction, and airtightness. This offers a healthier, more cost-effective, and highly comfortable lifestyle,” added Rhees.
One of Isola’s main goals for their Arizona communities has been to develop quality housing solutions that benefit each neighborhood. “With the inclusion of HercuWall in our communities, it’s even easier for us to ensure that our future residents will have quiet, durable, and energy-efficient homes. We’re looking forward to a long and beneficial partnership with HercuTech,” said Isola Communities Partner, Jeff LePage.
HercuTech
HercuTech is an innovative building technology company that manufactures HercuWall— an ICC-certified panelized exterior and demising wall system. These prefabricated wall panels are made of EPS foam, reinforced with a patented steel ShearStrip, and laminated with a weather-resistant barrier, resulting in a stronger, more energy-efficient, and sustainable building solution.
Isola Communities
Established in 2008, Isola Homes and its affiliated companies have focused on providing beneficial housing solutions to the communities in which they build. Its homes are designed to enhance each neighborhood’s livability and accessibility. After the company’s expansion into apartment building in 2015 under Isola Communities, it successfully completed four apartment projects. Presently, Isola Communities has 10 multi-family buildings coming soon to 8 different Seattle neighborhoods as well as one near the University of Washington Tacoma. Additional information about Isola Communities and its affiliates can be found at isolacommunities.com.
Contact:
Danielle North
(206) 737 – 9700
media@isolacommunities.com

Source: Isola Communities