August 10, 2021 (Newswire.com) –
BlueChip Holdings Inc. has launched a novel platform that enables world-renowned athletes to attach with their followers and construct their very own manufacturers. As part of the platform, superstar athletes will launch private clothes collections. Based mostly in New York Metropolis and London, BlueChip’s mission is to create a more in-depth connection between athletes and their most loyal followers.
BlueChip will launch with athletes together with: former New York Giants broad receiver and Tremendous Bowl champion Victor Cruz; Ashley Cole, the previous Premier League left again, present Chelsea Academy coach and not too long ago appointed England U21 assistant coach; former West Ham and England striker Carlton Cole; Mike Moustakas of Main League Baseball’s Cincinnati Reds; and UK soccer and boxing app Pitch Sport with their collaboration with British Touring Automobile Championship BTCC racing. Along with the athlete and companion clothes collections, BlueChip may also launch its personal branded attire line.
“My attire line represents me as an individual” explains Victor Cruz, BlueChip companion and official ambassador. “It is luxurious with some edge to it, and I would like my followers to really feel like they’ve part of me with them once they put on my gear.”
BlueChip affords a platform for each skilled and collegiate athletes to construct their very own particular person model. With the current rule change associated to NCAA athletes and endorsements, BlueChip will permit pupil athletes to attach with their followers and peer teams. Along with clothes collections, BlueChip will create an inspiring content material collection that options the athletes on the BlueChip. The content material will probably be hosted on bluechipteam.com and its social platforms. This content material collection will provide followers behind-the-scenes entry to among the finest athletes.
“What now we have constructed at BlueChip is a distinct option to join immediately along with your most admired athletes and assist them on their journey as they create their very own manufacturers,” mentioned Steve J. Roberts, Co-Founder and CEO of BlueChip. “We’re storytellers by our content material and attire collections, and we’re bringing collectively a novel group of the perfect athletes around the globe to do it.”
Every athlete works hand-in-hand with BlueChip designers to curate the emblem and model that finest embodies their very own distinctive character and upbringing. Victor Cruz’s emblem options “VC” lettering. He additionally has a model that pays homage to his Tremendous Bowl-winning New York Giants staff in 2012.
“My assortment options an ‘AC3’ emblem inside wired fence cages as a result of rising up in a troublesome English neighborhood, cage soccer was my escape,” mentioned official ambassador and former Chelsea and England defender Ashley Cole. “I do know there are children on the market identical to me rising up in the present day, who love soccer and use it as an escape from their on a regular basis lives.”
For extra info on BlueChip, go to bluechipteam.com or take a look at @bluechipteam on Instagram and Fb. Click on right here to turn out to be an athlete on the platform.
BlueChip is the final word market for sports activities followers. By collaborating and designing collections with the perfect skilled athletes, they’re curating manufacturers to the world’s most loyal fanbases. With bases in New York and London, BlueChip is altering the way in which we have a look at sports activities manufacturers. By giving extra model possession to the athletes, they’re inspiring athletes all over the place to personal their story and to construct higher relationships with their followers.
Content material Advertising Director