Can Newsjacking Assist Small Companies Be a part of the Bigger Dialog? Seems to be on the Execs and Cons

Newsjacking can assist companies align their model with present occasions with the aim of producing media publicity. Whereas it’s a helpful approach when used accurately, newsjacking can include some dangers. With, companies can make the most of newsjacking to position themselves on the forefront of newsworthy occasions and supply commentary on essential points through press launch distribution.

“Newsjacking is an efficient strategy to inject a model into a bigger information story,” says Erik Rohrmann, COO at “It is a helpful PR tactic that may assist transfer a model ahead, however there are some situations the place it may come off disingenuous or inappropriate. The secret’s being self-aware and offering credible, correct enter with out being too promotional.”

For instance, within the top of the COVID-19 pandemic, the NBA held its 2020 season within the “bubble,” an isolation zone designed to guard gamers and employees from the virus. Within the bubble, no followers had been permitted to enter, making a stark distinction within the atmosphere from what the gamers had been usually used to. Microsoft Groups used this chance to work with the NBA to showcase its “Collectively Mode” function, utilizing teleconferencing to just about simulate the expertise of a crowd within the stands. It was a brand new and progressive strategy to showcase their new expertise with an actual use case and was profitable in demonstrating the capabilities of their new software program.

Newsjacking generally means companies should take a stance with sure discussions. Companies ought to take care when approaching delicate points like race, gender, faith, international conflicts and pure disasters. Collaborating in these discussions opens up firms to criticism; for some firms, it might be higher to keep away from scorching matters fully.

Newsjacking takes finesse to drag off, however when executed accurately, it may repay.

With strategic press launch distribution, companies can shortly and simply share constructive information and insert themselves into nationwide conversations, rising model consciousness, and web site visitors and model consciousness all through their core audiences. helps CEOs and enterprise leaders enhance their focusing on and attain through easy and efficient press launch distribution companies. To be taught extra about methods to create newfound worth by way of press launch content material, go to

About gives easy, reasonably priced press launch distribution companies to private and non-private firms by way of probably the most complete networks and 1.8M media contacts.

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