Google Rating Elements That Matter in 2018: SEMrush search engine optimisation Rating Research

The most important goal of search engine optimization (SEO) is obviously, rankings. Of late, digital marketers have been trying to downplay the importance of rankings in favor of more branded signals to Google’s search algorithms, in an attempt to conform to the search behemoth’s quality guidelines.
However, your site’s rankings for your chosen keywords will always be important until search results are displayed in order of 1, 2, 3… No surprise then, that in-house SEO experts and agency marketers alike are always on the lookout for every little technical tweak that can take them one step closer to the elusive No. 1 position on Google.

SEO and digital marketing tool suite SEMrush (the de-facto industry leader) has conducted one of the most in-depth studies ever into the ranking factors that take a website to the top of Google.
Their machine learning based analysis of 6 lakh search results from 10 crore real internet users searching across Google’s Indian, US, UK and other versions throws up some interesting facts on how they rank websites!
If you can’t wait to dig into the full technical study yourself, download it here: SEMrush: Ranking Factors 2.0.
For a high-level analysis, read on.

Here’s a graphic that shows the 17 most crucial signals for ranking on Google:

Image Credits: https://www.semrush.com/ranking-factors/
There are some clear takeaways that emerge from the study…
Direct website traffic tops all other factors.
This is the single most significant finding of this study. Direct traffic is when the user comes to your website straight from the browser (by entering your URL in the address bar or clicking a bookmark) or a saved document (such as PDF), instead of clicking through from the search results or social media shares.
Numerous other studies on ranking factors have neglected to consider this critical factor, because of the possibility of correlation – i.e. Google ranks the best sites, but naturally, the best sites have more traffic.

However, the SEMrush study highlights Google’s increasing focus on the “brand authority” of a website. When direct traffic to a site increases, it is a strong indication that the brand is growing stronger. This means businesses need to redouble their PR efforts to build brand awareness and brand affinity for their products, inducing customers to proactively search for their brand terms
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Eventually, Google will pick up on these “entity searches” and pass on the credit to your website.

User experience is paramount to success.
Google has repeatedly advised digital marketers to chase users instead of the algorithm. And they plainly mean it. Direct traffic is followed by three metrics closely related to user behavior on the ranking factors chart:

Time on site: The amount of time the average user spends on the site per visit
Pages per session: The number of pages viewed by a user per visit
Bounce rate: The ratio of visitors who leave your site after viewing a single page to those who stick around for more

Taken together, these three metrics tell Google whether or not users really find what they’re looking for on your website, and how engaging it is to your audience. In marketing parlance, they reveal the “relevance” of your content to the searcher’s “intent.”
These user-specific ranking factors underscore the value of your content. Google has time and again emphasized the importance of creating quality content through their webmaster guidelines and hangouts. If your site delivers what users are looking for, Google is sure to reward you for it.
Links do matter.
Backlinks are at the building blocks of Google’s original PageRank algorithm, which still forms the core of its ranking system. This is reflected in the fact that elements number 5 to 8 on the chart are link-specific metrics. The quantity and quality of backlinks, the variety of domains they come from as well as the spread of their IP addresses, all play a role in pushing up your rankings.

While Google discourages link building solely for SEO purposes, the fact remains that great content garners the maximum amount of links, along with closely relevant anchor text. This, in turn, plays a big role in enhancing brand authority, eventually bringing more referral as well as direct traffic (the biggie, remember?) to the website.
Ultimately, it’s important not to focus narrowly on any single aspect of link building, such as IPs or “followed” links. Marketers should focus on developing a diverse backlink profile, built on the back of multi-channel PR and content marketing.
You can start small with low-volume keywords, and eventually move on to targeting the more competitive ones, as your content base increases and your existing links start to bring in traffic.
Google is on a mission to make the web safer with HTTPS.
Google is going all out to persuade webmasters across the world to move to HTTPS in their quest to make the web a secure place. HTTPS maintains the integrity of your website data, prevents intruders from tapping into your communication with users, and protects their privacy.

Google is doing everything it can to coax website owners into adopting HTTPS – and they’ve found a simple, but effective way: ranking HTTPS sites above their HTTP counterparts, all else being equal.
If you’re still biding your time, the time to make the switch has come. The higher the volume of keywords you’re targeting and the bigger your website, the more important HTTPS adoption becomes. Without a secure site, you’ll soon be relegated to the sidelines and watch your rivals pass you by.

Keywords are losing their shine.
SEO practitioners have been terribly obsessed with keywords for a long, long time. This has frequently led them to cross the line into spamming, by stuffing HTML tags and content with keywords, giving the SEO industry a bad name and lessening its importance.
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With updates like Hummingbird and RankBrain, Google has got its act together when it comes to semantics and understanding content. Peppering your headlines, copy and meta tags with keywords will no longer give you even a slight advantage.
SEMrush found that more than 35% of sites that ranked for high-volume keywords didn’t even have the keyword in the title. Talk about meeting users’ intent by speaking their language!
Over to You
SEO forms the core of your digital marketing efforts. When it comes to building an effective SEO strategy that works for your business, every little bit helps. Engaging content, brand authority, links from the right places and a secure website, all play their part. Analyzing Google’s algorithm is a complex and demanding process, and it pays to stay updated on the factors that influence rankings. Good luck!

Prime Advantages of Visitor Posting

Guest Posting is the act of writing an article on someone else’s blog. This is usually done by people who need to promote something such as their company, products, or books. That said, here are the top 10 benefits of guest posting:

1. Exposure
Guest posting is good because not only does the one who wrote the post will be well known, but the blog where that person sent that post to will also be well-known. Both sides benefit from this kind of posting and that’s why many people like it.
2. It brings quality into a blog
Because if you are going to talk about a certain product or a certain issue, then you have to make sure that you know everything about the said issue/product. If you are the proprietor of that product, then it’s good because you’ll be able to talk about it in such a way that people will be interested. The administrator of the blog you’ll be posting in would also make sure that your article is good and that it is easy to read. And if something is interesting enough, then people will want to read about it.
Recommended: MyBlogGuest: How Do I Make An Article Request?
3. It gives you more credibility
Guest posting is a good thing to add to your portfolio because if you are able to penetrate the small world of blogging, then sooner or later, more and more people will ask you to write for their blogs or add your content in their blogs and so you will be able to gain respect from the industry.
4. Popularity
When someone famous or is on the way there guests posts on a blog, surely, friends and followers of that someone will check out the blog where that certain someone guest-posted. Therefore, guest posting generates more views and grows popularity as time goes by.
5. Social Media Growth
Since most people these days have social networking accounts, you can be sure that your post will reach hundreds and hundreds of people in a small amount of time.
6. Better marketing
 It is very okay to put links to certain websites that contain more information about the product/merchandise/company of the guest poster. Therefore, guest posting is able to stimulate the growth of someone or something’s search rank on search engines such as Google and Yahoo.
Recommended: Increasing Your Sales, Conversions & Profitability With Video Marketing
7. Good traffic for your blog
Now, your blog will not just be getting views from people you know, but from those in the industry, as well.
8. It improves the way you write
Because if you are going to post on someone else’s blog then you certainly would like your articles to achieve a certain kind of quality and you surely will not want people to say anything bad about it.
9. Build your contact list
 If someone guest posts on your blog and that someone is well known in the industry or has friends in the same field, then that person will recommend others to post on your blog, too.
Recommended: Three Ways To Make Sure Your Guest Post Is Google Friendly
10. Reach out to a brand new audience
Since there are so many industries out there, you’ll surely be able to target at least one of those based on who guests posts on your blog and therefore, this will allow you to reach out to a wider range of people.
Conclusion !
Start guest posting now and turn your blog into something better. Do you have any other tips to make your Guest Posting amazing!!  Share it here I would be happy to know that.
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The way to Enhance Conversions by 200% My Speak At Philippines Digital Advertising Occasion

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

In mid of 2018 I was in Philippines attending some digital marketing & I was invited  to speak at some events as speaker to talk on digital marketing & make money online, this video is from one of the talk I did on how  to increase conversions by 200% on your websites. What strategies & tools you should to get those skyrocketing sales from your landing pages 🙂
Check out this video :


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Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living digital nomad lifestyle and founder of  internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 8 years long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide & contributor of “International Best Selling Author of Growth Hacking Book 2”. He had trained 10000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven.  Check out his portfolio( jitendra.co). Find him on Linkedin, Twitter, & Facebook.

search engine optimization & Social Media Common Methods: Interview with Karan Singh of Running a blog methods

As part of our Bloggers Ideas interview series, today we have Karan Singh of bloggingways.net discussing techniques about SEO and Social Media for Marketing.  Karan has tried his best to share some skilled techniques he is using currently. I know This interview is rather long, but is worth for all bloggers & webmasters !

First of all please introduce yourself to my readers and tell me about your blogging career. Why did you choose blogging?
Hi! Myself Karan Singh Chauhan as an 20 years old engineering student and a part time blogger as well. Blogging is my passion and I jumped into it in late 2010 just for fun and to increase my popularity worldwide. At that time, I was in 12th class as a non-medical student. I had a lot of knowledge about Computer in the field of basics, software, hardware and web designing etc because from 6th class he started doing extra courses of it. And from this, my life changed dramatically and gets involved in the world of Blogging. Giving Special thanks to my God and Blogger (WordPress later on) which gives me the platform to express myself in front of the whole world by choosing this way Out.
2.) What is the focus of your blog and why did you choose that niche?
I blog and the owner of Blogging Ways which is a popular How to Blog, SEO and Make Money Online Site found in 2012 under the guidelines of famous experts like Mohammed Mustafa of MBT. Our blog aims at providing quality articles related to SEO, Make Money Online, Blogging tips, WordPress tricks, Social Media News and Web Hosting tips. I choose this niche as it attracts me and had a lot of scope in the future. Also I had too much interest in Making Money and Search Engine Optimization.
What type of wordpress plugins you are using to supercharge your blog.
Well Currently I am using 40+ plugins at my blog. For supercharging my blog, I use W3 total cache, jetpack, Akismet, SEOPressor and many more plugins like this.
Recommended:  20 Best wordPress Plugins
What are the best wordpress themes you would suggest to bloggers.
Actually I only believe in Genesis Framework and all its supported themes. I choose Genesis themes because they all are well structured, nicely coded, SEO optimized, lots of inbuilt features, looks awesome and less loading time of them. Therefore I suggest switching to Genesis at only 59$ one time and child themes at 19$. Another good themes include thesis, Elegant Themesetc.
Your blog is running on which hosting services , which hosting service you would recommend.
Currently My blog was hosted on Indian Web Hosting Company named as BIGROCK and soon I am going to switch to BlueHost because it’s the best WordPress hosting solutions providers ever and recommended by most of the bloggers online. Apart from it, its customer support is damn good!
Recommended: Best WordPress Hosting
What are different ways to increase facebook likes ? How can you increase twitter engagement. Please tell us some tactics.
Well to increase Facebook followers, I use Facebook Page Promoter Lightbox plugin which acts like a popup box when somebody opens my site first time. On the other side, I also organize contests and giveaways on my blog to increase my Facebook engagement. For Twitter, I used to display followers buttons on my site and participate in “you scratch my back and I will yours” like websites such as Twiends etc.
What kind of social media management tools you are using for your blog and also in SEO.
I actually use Buffer App and HootSuite to manage my social media campaign. Buffer helps me to schedule my posts at any time. Apart from it, they also helps in SEO as well!
How to increase linkedin engagement and how to get traffic from Linkedin ?
For getting traffic via LinkedIn, all you have to make your profile killer and relevant, be active and consistent, join groups, post blog articles as status and share your linkedIn profile url with your friends in circle etc. Also display LinkedIn button on your website or blog.
Are you using pinterest for your blog. What kind of tools you are using and how much traffic you get.
To be honest, I am not very much interested in using Pinterest and I just pin my post after publishing, that’s all I do. Usually I get 40-50 visitors from Pinterest.
How to decrease bounce rate of a blog.? can you suggest some methods to reduce it.
There are many online articles about decreasing your’s blog bounce rate and some of them are below that actually works-

Less Loading time of blog’s theme

Showing Random and Related Posts

Beautiful theme and design

Interlinking is must

Quality Content and easy to read

What e-mail management tool should you use?
I use Aweber and Google Feedburner in order to deliver my blog posts to my readers. This helps me a lot in order to get new 500 subscribers per month. So must give a try to Aweber at only 1$.
Do people need to spend money (e.g., PPC, paid advertising, etc) to make money with affiliate marketing?
If you are an online blogger just like me, then there is no need to spend extra money on PPC or Paid Advertising. But as a business point of view, you can invest money as per your goals. Note- PPC results are temporary and disappears when you have no money so please try real SEO.
What blogs do you read in Affiliates? Tell me about an article you recently read that stuck out to you.
I only read Zacjohnson.Com to read affiliate tips from my Affiliate guru Zac Johnson. Everything comes with time and there is no such article that stuck to me for ever. Actually I read all the articles there and gain knowledge as per time.
What are the Secrets of Affiliate Marketing and are you associated with any kind of affiliates.
Well there is no such secrets, all you have to follow these guidelines below-

Choosing the right product to promote.

Know How to Promote it

Communicate with your affiliate representative

Negotiating Higher Payouts

There’s a lot of competition for marketers out there, especially established, quality marketers, how do you survive in this tough competition.
Well I only believe in writing quality articles, do not stuff keywords, follow Google guidelines, do not buy backlinks and ultimately your blog will be survived and be the top of search engines. That’s it!
What’s the best advice or tip you’ve discovered about blogging since getting started?
One thing I definitely learned is that Go slow, Go right, Go better, success will comes towards you! He He! This is my own quote, never mind. Note- If you have your own thoughts, your goal will be achieved faster. The only time you should care about what anybody else thinks, is if you’ve built up a very loyal audience who trusts you a lot.
How can readers of the blog get in touch with you? (social/blog urls)
MY BLOG- www.bloggingways.net
Twitter- @BloggingWays
Facebook- http://www.facebook.com/bloggingways
Google Plus- https://plus.google.com/115886733720404167474
Thanks, appreciate it!
Finally Finished !!
I hope you enjoy this amazing interview with Karan. He tried his level best to share awesome techniques he has been using on his blog. Share this interview with your blogger friends so that they can learn more awesome stuff and make their blog a great identity.
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How I Acquired Alexa Rating below 100000 in Simply 45 Days : My Success Story

Hi Bloggers how are you! Today is the day I am going to tell you how I got my blog Alexa rank under 100k in just 45 days. Yes it is true, You can check my Alexa ranking here .
So what is the secret behind it.  I am going to tell you in this post. This is really wordy and detailed.

I would like to tell you 2 things
First is that
I am not obsessed with my Alexa Ranking.  I didn’t even pay any attention I just took a glance at Alexa at once in a week.  I was focussing on bringing  quality content to my readers & blogger friends.
Second, I have decided that I will work more smartly in blogging to get more success; I will never depend on Alexa I will try to give my best to my audiences who is coming to my blog for some resourceful information.
I have seen many bloggers just work on their Alexa Ranking so that they can  their  earn  from blog or have some handsome advertising. I know this is a reasonable option but it should not be your motive.  As my Alexa is now very good, I get many advertising offers. but currently I am not in mood to put any advertisements.
Quick links:

Right now my focus is to learn from my blogging journey. I am eager to learn from blog that is my sole motive, earning money is secondary. In my opinion Alexa rankings are wildly unreliable for all blogs, but for the top blogs (which alexa admits themselves). If you need high Alexa ranking you need to work very smart, if you do then you are awesome.You should not make Alexa your success factor although it is important but it is not everything.
I have seen top webmasters whose Alexa ranking is not good but they are very smart & passionate making money in 7 figures.. They are able to answer many Google queries that users are looking for.  So your aim should be like that your website or blog is able to answer users query, it should solve their purpose. 
Read More:  Why Alexa is Important & How Can You Improve Alexa Ranking
How I Got My Alexa Ranking Below 100k
So in the beginning I have worked very hard in blogging, I have faced many botherings in beginning, when I purchased this domain I was little scared that will I be able to get it under 100k, will my blog be successful like other bloggers. But finally I made it!!!

Social media Sharing is important!!
I used to share my each & every on post on top social media websites, this help me to reach my posts all across the world.  Yes social media sharing is very important for any blog success. If you don’t share your post on social media then how will audience know about your blog?
I share posts on

Facebook
Google+
Tumblr
Twitter
Stumbleupon
Bizsugar
Bloukbe
Delicious
Linkedin
Storify
Triberr
Pinterest
Inbound.org
Kingged.com
Myblogguest.com

Blogging relationships are very important
As a blogger you need to maintain good relationship with other bloggers around the world. Yes this is very true for every blogger to get success in his/her niche; you need to have very good friendship with other bloggers. They help you to drive better results. By maintain cordial relationships you can surely achieve success in blogging in short time. This is my secret too; I have maintained very good bond between my blogger friends and also my friends, colleagues & co-workers. After all they are my blog’s blood. By having blogging relationships you can also increase your blog traffic easily at a fast pace. I have been adding many folks of my niche on Google+, Facebook, twitter & other social media sites. This help me to fetch good amount of traffic.
Check this Alexa Ranking Improvement Service By RankStore
Get feedback for your blog from other bloggers
Always try to get feedback or suggestions from your blogger buddies they will tell you what is lacking in your blog. They will give you suggestions to improve your blog. I have always done this and I am very satisfied suggestions given by them. Remember in mind they are your blog readers if your don’t satisfy them they will not be your guest. So always try to take feedback’s in a positive way. It will nurture your blog.
Don’t forget people who help you in blogging
Yes, in beginning of blogging journey I was not much aware of WordPress blog settings & other stuffs. So my friends help me in this case. I would like to mention my 2 friends who help me in making my blog better.
Chirag Dodiya is owner of lab.plorez.com. This man is definitely blogging star; he is only 19 yr old and is having pretty good knowledge of blogging & SEO. He is also aware of coding, can do coding juggling easily.
Ankit Singla is owner of bloggertipstricks.com, he had help me in the journey of blogging, whenever I was having some query regarding SEO , he used to reply me quickly. His answers were very genuine and he was always ready to assist me.
I would like to thanks these guys with my whole heart!!!! You guys are gem in blogging & internet marketing world.
Get reviews on Alexa for your blog.
Though for my blog I have only 1 Alexa review, honestly I never ask anyone to write review for my  blog. Because I don’t think this is the right way to do it. Although I can do this easily as I have many friends. But if you want to rank higher rankings on alexa.com , never write fake reviews. Alexa takes websites very seriously so never think for writing a fake reviews.
I have been seeing people using great resource and implementing proper SEO techniques
Alexa Rankings can only increase if you apply the proper resources for your blog or website.  SEO is very important for any blog to get success. Proper SEO tactics can help your blog to get under very good Alexa ranking. You will rise like a king if you have proper SEO implementation on your blog. Always follow Google Guidelines for SEO.
Read: Increase Your Website Visibility Through Smart SEO
Few Facts You Need To Know About SEO
SEO or search engine optimization is the process, which involves in enhancing the opportunities for blog, content or other things to be found by people using the search engine. There is no need to worry; it provides organic traffic, which will benefit you in the long run.
However, there are some folks who find it hard to utilize SEO services and end up wasting time online. If you are one of them, then there is no need to be worried anymore. In order to gather enough information about it, all you need to do is scroll down and learn about some essential facts about SEO with ease. Without any delay, let’s get to our list of things, which you need to know about SEO.
What is content?
Content is king. Content is an imagery stuff, Content is videos, sound. What is content? Well, content is stuff, which is mainly indexed by the search engine. The entire interweb thing is roaming around content. According to some people, the content is king because it is the ruler of the virtual world as well as the SEO game.
As we know that there is a variety of search engine available such as Yahoo, Google, Baidu and many more. Most importantly, they are generally used to locate beneficial content to read, but due to excess of content, some people are unable to gain knowledge in the perfect manner.
Additionally, in order to overcome these sorts of problem SEO services commenced, which allows users to grow their website to the top and share your knowledge easily. With the enhancement in the demand for SEO, it has become a business, which helps to maintain user’s website in an appropriate manner.
If you are thinking to start an online business, then it is advisable that to consider few factors before choosing SEO company. Some of the essential facts are given below. So, read it and move around without making too much effort.

First of all, you need to calculate your budget and for what purpose you want to hire an SEO company.
There are several sorts of services offered by the SEO such as content boosting, website boosting, and many more. Choose one of them accordingly and gain success without worrying about anything.
Afterward, the most important factor is a price. There are lots of people who find it hard to spend too much money on the website.
That’s why make sure to set budget and then take another step towards success.

Other Important Facts

Page Layout is vital for SEO
Profile of the Link always matter
Search engine always consider online performance
For advertisement, Social media matter
Fabricating content is only half of the work
SEO is not free
Stay away from Google Penalties

How To Boost Your Content Through Social Media?
There is no doubt that the social media is sole key available, which allows users to boost their content with ease. There are over 30+ famous social media available that you can use in order to gain success. In another way, the basic or organic traffic, which website attain is from the social media. Some of the social media are:

Facebook
Twitter
Instagram
Google+

Furthermore, there are some people who find it daunting to use social media for enhancing organic traffic. If you are one of them, then there is no need to be troubled anymore. You have come to the perfect place. Here, potential folks will learn enough information about increasing traffic through social media such as Facebook and Instagram. Let’s begin with Facebook and understand the stuff to attract potential people toward the site with ease.

In order to lure traffic via Facebook, all you need to do is make an FB Fan page or any topic related one.
On the initial point, you will that there is no need reaching your page and as mentioned earlier “SEO is not free”.
For that, you need to spend some amount of FB page boost option and wait for some hours to grow hundreds of thousands of per hour with ease.
Make sure to always post something about your site on it and inform people about your stuff through it.
After attaining the enormous amount of like on FB page, now you can post your blog on it and share. Wait for a while and check out your organic traffic.

Most importantly, it is recommended that not to post any reckless or adult stuff. If someone one report about it, then your page will be blocked. According to FB page rules, users are not allowed to post any sorts of adult or 18+ content on FB. If they still try to post it, then they will be banned for a long period of time. So, it is better to follow rules and move forward with ease. Start using SEO content now and attain traffic in huge amount easily.
Now its Your turn
I would like to here your success stories, what have you done in your blogging career, how you got your Alexa under 100k in few weeks. Share your best tricks, experiences and ideas if you have in the commenting section.
Well this is how I got my bloggersideas under 100 in just 45 days with 2 – 3 hours of blogging, as you know I have my job also. I work in a MNC company. I am part time blogger. But blogging drives me crazy & I always try to learn from it. This is my success story of Alexa Rankings.
Image Credits: minobsi.deviantart.com
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