How to Sell Wholesale Online in 2021: A Detailed Guide

Wondering how to sell wholesale?
Great — you’re on the right path for achieving new levels of growth. 
Although most ecommerce entrepreneurs start by selling their products directly to consumers, wholesaling offers a range of benefits that make it worthy of consideration. 
Wholesalers don’t have to worry about managing and supporting many individual customers or shipping items to endless locations.
Instead, you form lucrative partnerships with a selection of businesses. Not only does this provide you with a fantastic source of repeat revenue, but you’re also able to slash your marketing costs by having a smaller number of customers buying at once. 
So, where do you start?

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What Is Wholesaling?
First, let’s define wholesaling.
Wholesaling is the act of selling products in large quantities to other retailers. Wholesalers typically sell at a discounted price, which allows merchants to earn a profit. 

For instance, your local grocery store buys its goods from wholesale companies. Because the purchase involves buying much larger quantities than usual, the wholesalers sell their items at a reduced price. The store then adds a markup on the wholesale price to make a profit on sales. 
As a wholesaler, you can build a source of recurring revenue by having contracts with retailers who want to maintain a constant inventory of your products. 
Plus, you can scale your business by continuing to sell your items to end consumers. 
That’s the beauty of having a wholesale channel — you get to capture sales from both individual shoppers and other retailers.   
Why Start a Wholesaling Business?
Selling wholesale online is a simple and effective way to make a consistent income. 
As long as you can maintain a constant supply of products, and get those items to retailers on time, you can build a successful wholesaling business. 
Some of the biggest benefits of this business model include:
Higher revenue from fewer transactions
Selling in bulk to retailers means you can move many products in a short space of time. 
You can sell thousands of units of an item in one purchase. 
It’s even possible to sign your customers up for subscription purchases so they don’t run out of inventory (and you make recurring income).
Lower overheads
Although most wholesalers indeed offer bulk products at a discount, it’s worth noting you also save on overheads by selling wholesale. 
You won’t have to spend as much money on individually packaging and shipping each unit. 
You can also save cash on marketing because you only need a few great relationships with retailers to maintain your income.

Improved brand awareness
If you sell your products in a wholesale environment, you can leverage the existing brand reputation of the retail company you’re working with to attract more customers. 
Getting more physical and virtual shelf space for your items can raise recognition of your products. 
Over time, the right exposure through partnerships with retail companies can lead to new opportunities. 
Market expansion 
Relationships with retail customers can open the door for you to enter new markets.
After all, if you decide to expand in a wholesale to retailer environment, you won’t have to build a new presence from scratch in a different market before you can attract customers.
You can simply move your product into an existing retailer’s portfolio and leverage its presence to establish your business footprint.
How to Start Selling Wholesale: Creating Your Wholesale Channel 
There are a couple of ways you start selling wholesale. 
The first option is to build your own wholesale storefront from scratch. You can do this easily with an ecommerce platform like Shopify. 
Alternatively, you can add wholesale functionality to your existing store. Let’s explore both options in more detail.
Creating a wholesale storefront
If you decide to build a dedicated wholesale store, you can use Shopify to design and build a new one from scratch. For businesses that already have an online store for consumers to buy from, there’s the option to set up another store with a different URL.
The easiest way to create a second store is through Shopify’s password protection feature. This allows you to lock your wholesale store so that only your retailers can place orders on your storefront. You can enable password protection from your Shopify admin by going to Online Store > Preferences. 

With a password-protected store, you can list all your products at a discounted price for your audience to purchase.
If you have a high order volume secured already, you can also upgrade an existing account with a website builder to an “enterprise” package. For instance, Shopify Plus, the enterprise version of Shopify, has a wholesale channel feature that allows you to create a separate wholesale channel within your existing account.
The upgrade option could be an ideal choice if you want to create a storefront with the products you already have on your website. You can still separate consumer and wholesale sales this way, too, so you can track how well each channel is performing.
Creating a Wholesale Channel with a Shopify App
Adding a wholesale channel to your existing store usually involves investing in an app or plugin. 
For Shopify stores, there are over 200 wholesale apps available on the Shopify App marketplace. Here, you can find apps designed to help you leverage wholesale functionality. 

Wholesale Club is a nice one. 
It lets you categorize customers into groups that receive their own discounts on retail products on your website. The app even has a marketing feature that encourages customers to make bigger purchases by providing bigger discounts. 
Plus, Wholesale Club has a security feature that only allows customers with approved retailer accounts to view your wholesale pricing. Using this option means you don’t need to create a separate wholesale store or product catalog to offer a secure, seamless shopping experience to your retail customers.
How to Sell Wholesale Products: 5 Tips
Now that you understand the basics of how to sell wholesale online, let’s go over some tips to help you get more orders. Here’s how to increase the sales of your business:
1. Register with a wholesale marketplace
A lot of modern retailers find and order products from wholesale marketplaces. So, apart from selling wholesale through your own store, you can register with some of the most popular marketplaces to expand your reach.
To ensure you’re collaborating with the right marketplace, do your research. The best wholesale marketplaces will integrate well with your existing sales channels, so you don’t have to work too hard to connect with new customers. 
For instance, Handshake is a great marketplace for Shopify stores interested in selling wholesale. The platform allows store owners to sell through specific categories so that they can reach the right audience. You even get to decide which retailers you want to work with.

2. Partner with complementary brands
A key benefit of selling wholesale is that, unlike conventional retail, you don’t always need a large pool of customers in order to scale. However, it’s a good idea to partner with complementary businesses in your chosen market. They can recommend your business to their customers (make sure to return the favor), which can help you get more exposure and sales. 
To find the right partners, think about the kind of companies most capable of complementing your existing offering. For instance, Stokke, a brand known for creating baby furniture and cribs, partnered with Pehr, a brand that offers 100% organic sheets, to cross-sell products and generate more profits for both retailers.
Finding the right wholesale brands to partner with requires some research. You’ll need to find potential companies that can supplement your offering and reach out with ideas on working together in a mutually beneficial way.
3. Attend trade shows
One of the best ways to unlock new wholesale opportunities and even collaborative partnerships is by networking at trade shows. 
Networking is a fantastic tool for any merchant — especially those planning on selling wholesale. When you attend local trade shows in your industry, you’re surrounded by people who are buying and selling products related to your portfolio.
The great news for today’s wholesalers is there are specialty trade shows available for virtually every industry, from athletic clothing and accessories to technology and communication tools. To ensure you’re not wasting time and money on too much travel, do your research to find out which trade shows are most likely to attract your audience.
You can also consider looking into virtual trade shows and similar events if you want to save cash on hiring a physical booth.

4. Use incentives to encourage buying
Incentives and offers aren’t just for consumers. Businesses, too, like to know they’re getting a good deal. That’s why most wholesalers will always offer a bigger discount to their customers based on the volume of products they buy. If you’ve started to track down retailers who might be interested in your products, you can boost your chances of conversion with incentives. 
A common option is to offer bigger discounts or deals for a customer’s first order (first impressions are everything). Other incentives might include:

Setting low minimum order requirements so that companies can start with a smaller purchase
Offering free shipping when someone orders a set amount (in a specific location)
Providing a range of payment terms, including monthly subscription costs
Offering bundle deals when people buy certain bulk items together
Giving customers free samples and testers

Some wholesalers can even offer services similar to dropshipping, where companies advertise products on their website, then rely on the wholesale provider to deliver the item to the end customer.
5. Nail your product descriptions and images
Contrary to popular belief, retailers pay a lot of attention to product descriptions and images. This helps them get a better idea of the items before they make a bulk purchase. 
If you want to make a solid impression on buyers, make sure to take high-quality images of your products. This can be done with a simple background and lighting (natural lighting works best for most products) to ensure retailers can see the finer details of your items easily.What about product descriptions? We can tell you from experience that including a story is one of the best ways to engage buyers. 
Use the initial lines to craft a narrative about how your product will make customers’ lives better. Retailers are sure to take notice when they see the product will be beneficial for their audience. You can include the technical specifications, like product size and country of origin, later in the description. 
Top read: How to Write Product Descriptions That Sell
Summary: How to Sell Wholesale in 2021
Running a wholesale storefront might look challenging on paper, but it’s much easier to do with the right setup and strategies for attracting retailers. 
By selling your products wholesale, you can save time and money on customer acquisition, plus enter new markets with less risk.
If you want to know how to sell wholesale today, consider using these steps as a guide:

Create a wholesale channel
Register with a wholesale marketplace
Partner with complementary businesses
Use incentives to encourage buying
Nail your product descriptions and images

What strategies are you using to sell wholesale online? Share your best methods below!
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The Complete Guide to Getting Started With Influencer Marketing

Influencer marketing is hands down one of the best marketing strategies you can use today. In fact, many experts will tell you that it’s the single-best method of marketing.
Over the last few years, influencer marketing has become an immense and essential part of the marketing landscape. Anymore, it’s difficult to find brands that aren’t using it. It’s a powerful marketing approach that allows you to reach your target audience in a uniquely authentic way.
Influencer marketing often sounds too good to be true, but the numbers don’t lie – on average, for every $1 businesses spend on influencer marketing, they make $18.

You’ve probably heard a lot about influencer marketing from the countless articles and videos on the subject. But there’s a lot of conflicting advice and misinformation out there.
So, we wanted to make one huge guide that would answer all of the questions you might have about influencer marketing.
Without further ado, here is our ultimate guide to getting started with influencer marketing.

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What Is Influencer Marketing?
New to influencer marketing? Confused as to exactly what it entails? You’re not alone.
While the term is tossed around a lot, it’s not always clear what it means, so here’s a closer look at what influencer marketing is and what it looks like.
Influencer Marketing Definition
Influencer marketing happens when a social media influencer works with a brand to promote its products. The influencer typically makes brand mentions and endorsements to help improve brand recognition. In return, the brand compensates them with cash or with free products or rewards.  That’s a simple influencer marketing definition, but it needs a lot of unpacking. First off…

A social media influencer is a person who has gained credibility in a certain niche. There are strains of influencer marketing including YouTube influencer marketing, Instagram influencer marketing, and other social media platforms. The term “influencer” is shorthand for social media influencer. 
Social media influencers have devoted followings – people who value their opinions and tastes or who enjoy watching their lifestyle. As such, they affect what their followers buy and can directly influence their followers’ purchasing decisions, hence the term influencer marketing.
Since influencer marketing is directly tied to social media, it’s often referred to as social influencer marketing or social media influencer marketing.
What Does a Social Media Influencer Do?
A social media influencer causes their followers to make specific buying decisions based on their authority and reputation. Followers consider them to be a close friend than a paid endorser or advertiser, which simplifies the task of promoting a product or brand. 
Social media influencers leverage their online presence on different platforms to partner with brands they endorse and create content that changes people’s perceptions of those businesses.
The Rise of Influencer Marketing
Today, influencer marketing is a method of choice for top-tier brands around the world, but it wasn’t always this way. For a while, it was considered to be nothing more than a passing fad.
However, over the last several years, it’s absolutely exploded in popularity.

Influencer marketing first gained serious traction when social media began to replace traditional media outlets. People weren’t just following celebrities anymore – they were following non-celebrity social media users who had enjoyable content.
Over time, some of these users gained sizable followings, and while they didn’t have the same amount of reach that celebrities did, they had a considerable amount of influence.
Social influencer marketing became a sought-after occupation in its own right, giving rise to well-curated Instagram feeds and picture-perfect Instagram Stories.
Mostly younger-generation individuals with a penchant for internet fame were learning how to become a social media influencer, how to grow a following, and how to join the coveted list of brand influencers selling their service to businesses.
Today, these social media influencers often have as much influence and reach as many celebrities do (and sometimes even more). In many ways, influencers are the new celebrities. Influencers are highly trusted by their followers, and there are tons of influencer marketing statistics that back this up.
In one survey, 49 percent of customers said they relied on influencers for product recommendations.
In another, 74 percent of people said they relied on social media to make purchasing decisions.
And these people usually follow through with influencer recommendations; a survey by Fullscreen and Shareablee found that 42 percent of people who saw influencer advertising ended up trying a product or service recommended by those influencers.

As social media has become increasingly important to everyday life, influencers have grown in importance. A typical social media user consumes a large amount of influencer content; they might see several influencers’ posts throughout the day. That’s a big reason why influencer marketing has become many marketers’ go-to method.
Another appealing benefit is traffic. If you leverage influencer marketing, you’ll get engagement on your own Instagram page, which will allow you to monetize your Instagram page more easily. It’s truly a win-win.
How Does Influencer Marketing Work?
Let’s understand influencer marketing with the help of examples.
When it comes to this marketing strategy , Instagram is arguably the best platform to use as an example because right now, Instagram is used by virtually every influencer in the world. Instagram influencers are everywhere, and it’s easy to see their influence in action.
Here are a couple examples of Instagram influencers:

That’s Matt King, an Instagram influencer with more than 1.3 million followers. He’ll often work with brands to create sponsored ad posts, which are marked with the hashtag #ad.

Here’s another example of an Instagram influencer in a different niche:

This page is run by food influencer Jeanine Donofrio, better known to her followers as Love and Lemons. She regularly partners with brands to feature foods, recipes, or food-related services.

Types of Influencer Marketing 
Influencer marketing can be done in all kinds of ways. At its core, it’s about getting an influencer to share your product or service with their audience, but there are many ways to go about making that happen.
Here are five common influencer marketing methods:

This is one of the most common methods of influencer marketing that you’ll see. Sponsored content is simply a social media post that contains an advertisement for a product or service. 
Think of it as a celebrity endorsement for the digital age, a hybrid of old and new marketing techniques. The content is shared on the influencer’s social media accounts, and there’s usually a call-to-action that invites followers to purchase the product.
The two above posts (from Matt King and Jeanine Donofrio) are prime examples of sponsored content. Most often, influencers will post about how they’ve been using the product or service in question. This kind of personal anecdote works well because it provides credibility and creates trust between the influencer and their audience.
Another form of sponsored content that’s becoming more popular is the Instagram shoutout. While this is often a one-off strategy, it can draw lots of attention to your brand, and shoutouts are a breeze to arrange with influencers.
2. Discounts/affiliate links
Everyone loves discounts, and influencer-specific discounts can be powerful. These discounts are tracked using affiliate or referral links.
If a brand doesn’t offer a discount, they’ll still use referral links to track and analyze the campaign. Discounts are almost always combined with sponsored content.
3. Contests and giveaways
Everyone loves to get free stuff. This is especially true for the audiences of influencers. Why? Because the influencer will only offer products that their followers are highly interested in.
Usually, influencer contests and giveaways draw lots of attention and can reach thousands of people.
4. Publishing influencer content on your channels
Most influencer marketing consists of influencers showcasing products on their channels, but this technique flips that approach on its head.
Instead, the influencer appears on your channels, which often drives tons of social media traffic your way. This can take the form of a single post or a “takeover,” in which the influencer has access to a brand’s social media channels, usually for a day.
5. Brand ambassadorship
If an influencer is a fantastic fit for your brand, you might consider making them a brand ambassador.
A brand ambassador is an influencer who works with your brand for an extended period of time. This has many advantages because it’s a form of long-term influencer marketing, unlike the shorter-term strategies on this list.
There are many other influencer marketing methods, but these are five of the most common. Most brands will employ more than one of these tactics when working with an influencer.
Why Is Influencer Marketing Important?
Influencer marketing can do a lot for your brand. Since influencer marketing breaks many of the barriers that were previously impenetrable, it can help you accomplish some incredible goals.
Of course, when it comes down to it, the ultimate benefit of influencer marketing is to drive more sales. But that’s not the only thing it can do for you.
Let’s take a look at the benefits that influencer marketing can provide for your brand.
1. Increased sales
Again, this is the ultimate benefit of influencer marketing, but to understand exactly how effective it is, it’s helpful to look at influencer marketing statistics.
Remember that businesses earn about $18 for every $1 they spend on influencer marketing.
And for many brands, that number is far, far higher. 
The exact figure will depend on how much influencer marketing you invest in and how successful each particular campaign is, but it’s clear that the ROI is sky high. (More on that later.)
2. Social proof
No matter what type of business you are, you absolutely need to gain social proof.
As humans, we want to fit in, and that means we often go with the crowd. In other words, we have an innate need to be socially accepted.
By extension, when we see something that other people are interested in, we’re automatically interested in it, too. That’s the essence of social proof.
This is especially true when it comes to influencer marketing.
Influencers are able to magnify the effect of social proof. Just as you’d trust the opinion of a friend over that of a stranger, followers will trust influencers’ opinions more than most other people.
This is arguably the most potent form of social proof, and it’s been proven to work with nearly any product in any niche.
Perhaps surprisingly, influencers can have lots of social proof without having a huge audience. Smaller influencers, known as micro-influencers and nano-influencers, often have high levels of social proof even though they don’t have millions of followers.
Put simply, whenever you use influencer marketing, you’re gaining social proof for your brand.
3. Direct connection to your audience
In order to sell your products on Instagram, you need to get your message in front of your target audience, and that hasn’t always been easy.
Influencer marketing practically solves this problem by allowing you to place your message right in front of your customers on a platform that they use every day. 
Influencer marketing is also much better than regular social media advertising because the people who follow influencers in your niche are the same people you’re trying to target.
Even better, since influencer marketing is super organic, it doesn’t feel like marketing, which means people will be more receptive than usual to your brand.
What could be better than getting your products in front of your specific target audience with a glowing recommendation from an influencer? That’s what influencer marketing has to offer you.
The Importance of Online Influencers
Influencers play a pivotal role in today’s marketing ecosystem.
Influencer marketing is so effective because it’s a combination of old and new marketing methods. What influencers have essentially done is taken the celebrity endorsement and updated it for the present day.
However, many influencers aren’t super famous. They’re everyday people with large online followings, and this is one of the biggest reasons why influencers are so important.
People love influencers because they’re not celebrities who are out of reach. Influencers are relatable people with relatable lives.
As we saw before, many people feel that influencers understand them better than their friends do. That phenomenon is unique to influencer marketing.
And the cherry on top is that influencers get personal with their followers. Many influencers engage their followers in comments and even in their content.
This one-on-one interaction creates a positive, long-term rapport between influencers and their followers. As a result, followers trust influencers more over time.
The bottom line: Influencers fill an important space by bridging the gap between celebrities and everyday people. That’s why so many brands are investing in influencer marketing more and more.
The Effectiveness of Influencer Marketing
At this point, you know how integral influencer marketing is, and you know that it has a lot of benefits.
Now it’s time to dig deeper into the specifics and take a look at exactly how effective influencer marketing can be.
To understand the effectiveness of influencer marketing, we can compare it to other types of marketing.
Many people wonder about influencer marketing versus content marketing versus user-generated content. How does influencer marketing stack up to these other tried-and-true strategies?
You might be surprised to find out that influencer marketing can be more effective than other types of marketing.
But what does that mean for other types of marketing? Let’s take a deep dive and find out.

Influencer Marketing vs. Content Marketing
Content marketing is still the top method of choice for many brands and for good reason. It’s a proven method with a great track record.
First off, it’s worth noting that both influencer marketing and content marketing can be insanely effective and should both be part of your marketing mix.
That’s largely because these two types of marketing benefit your brand in very different areas.
Influencer marketing raises brand awareness and generates social proof while content marketing builds authority and adds value.
However, if you really want to get the most out of both of these two very different types of marketing, you need to balance them.
Some brands are reporting that influencer content is performing better than in-house content. In one survey from influencer marketing company Linqia, 51 percent of respondents said that their influencer content outperformed their own brand-created content.
Of course, that doesn’t mean that marketers are eliminating content marketing from their strategies. It just means that they’re spending more on influencer marketing. Statistics reveal that 93% of marketers use influencer marketing as part of their overall marketing strategy.
There’s a lot of synergy between influencer marketing and content marketing, and this combination will only get stronger as influencer marketing becomes more widespread.
Marketers may not be slashing their content marketing budgets to focus on influencer marketing, but it’s clear that companies’ budgets for influencer marketing are steadily increasing.
Influencer Marketing vs. User-Generated Content
As we’ve seen, one of the big benefits of influencer marketing is that you can have an everyday person representing your brand. In this way, it’s similar to user-generated content.
User-generated content (UGC) has seen increasing levels of use in recent years. On average, 90% of people find UCG helpful when making a purchase decision.
For a while, this trustworthiness was pretty unique to UGC. There weren’t many other channels where customers and their peers were able to create and distribute content.
Influencer marketing changed all that by offering something potentially better than UGC.
Since influencers are so relatable and trustworthy, customers’ attitudes toward influencer content are similar to their views of UGC.
The key difference is that while UGC can build trust, influencer-created content builds trust and spreads the word. Usually, user-generated content won’t have large reach unless you share it on one or more of your channels.
Influencer content also has the potential to be trusted more than user-generated content. Remember that many people feel that influencers understand them better than their friends do. That trust means that people are more likely to take stock in an influencer’s opinion over a random person’s review or testimonial.
At the same time, UGC is absolutely free and still contributes to your credibility. If you don’t have any user content at all, your prospective customers could be scared off.
Ultimately, customers are going to look for both influencer content and UGC when researching products and making purchasing decisions.
Influencer-created content won’t completely replace UGC, so don’t write it off. Just like the question of influencer marketing versus content marketing, the answer is balance.
Influencer Marketing vs. Social Media Marketing
It might seem strange to compare influencer marketing to social media marketing. After all, isn’t influencer marketing just a form of social media marketing?
In a way, yes, but influencer marketing has grown so much that it can be considered an independent form of marketing.
While both types of marketing happen on social media, they have very different approaches and results.
With a branded social media marketing campaign, you control everything. All of the messages you send out are crafted in your brand’s voice.
But with influencer marketing, the content is in the hands of the influencers you’re working with. They’ll bring their unique voices, approaches, and perspectives to the table, and while you’ll lose some control, you’ll gain attention and likely make some sales.
Influencers also have a lot to offer that you can’t get with traditional social media marketing.
For one, you get your brand exposed to audiences who already trust what influencers have to say. Often, these will be completely new audiences who may have never even heard of your brand before.
Overall, social media marketing is still effective, but it can’t replace influencer marketing. With influencer marketing, you can easily generate buzz, increase credibility, and hopefully gain new brand advocates and customers.
The Parallels With Word of Mouth Marketing
One of the biggest reasons why influencer marketing is so effective is because it’s very similar in nature to word of mouth marketing.
And here’s the thing – word of mouth is the most-effective marketing strategy of all time.
Gartner’s 2018 small business survey confirmed this, identifying word of mouth as the most-effective channel.
Word of mouth marketing strategies have been a part of every successful campaign ever, whether it was planned or just happened spontaneously. These strategies can take many forms, ranging from publicity stunts to giveaways.
Some well-known word of mouth marketing examples include Sephora giving customers birthday freebies and Wendy’s hilarious Twitter antics.

Influencer marketing shares many traits with word of mouth marketing. At the most basic level, a recommendation from an influencer is word of mouth (even though it’s sponsored).
Of course, influencer recommendations also cause word of mouth. Once followers are exposed to a product, they’ll usually talk about it amongst themselves. They may even buy the product and tell their network about it, creating another iteration of word of mouth.
Even better, the chances for this ripple effect to happen increase every time you partner with an influencer.
Influencer marketing has taken word of mouth marketing and increased its impact exponentially. As a result, organic word of mouth can happen at a much faster rate, drawing more people to your brand.
Influencer Marketing Examples
Since influencer marketing has become so popular, there’s a wealth of positive case studies to draw from. Here’s a handy list of influencer marketing examples for each major social media platform.
1. Sperry
Sperry is best known for its iconic boat shoes, but part of the reason it’s so well known is due to Instagram influencer marketing.
Sperry was an early adopter of influencer marketing, and the brand grew quickly because of it. It would repost users’ pictures to its account, a practice it still uses today.
Sperry also embraced the idea of featuring micro-influencers and nano-influencers (which we’ll take a look at in the next section).
Take a look at this post from Sperry’s Instagram:

This photo was taken by mid-tier influencer Cody Andrew, who currently has 370,000 followers.

Even though it didn’t feature a big-name influencer, this post was able to garner over a thousand likes in just a couple of days.
Of course, this is just one example in Sperry’s long history of influencer marketing, but posts exactly like these are what catapulted Sperry into online fame.
2. Daniel Wellington
When the topic of great Instagram marketing comes up, you’ll almost always see Swedish watch company Daniel Wellington mentioned.
That’s for good reason – the brand has exploded in the last few years thanks to its insanely effective Instagram marketing.
The company was also one of the first to adopt influencer marketing. It worked with a variety of influencers of all sizes to create brand awareness and build buzz for its watches.
The brand has partnered with huge influencers like Kylie Jenner, who represented the brand in several posts that gained millions of likes.

Daniel Wellington also regularly works with smaller influencers in all kinds of niches. The brand uses the #DWPickoftheDay hashtag to find great pictures to repost, and often these pictures will come from users with a very small following.
This #DWPickoftheDay comes from a user with just 2,195 followers:

This approach of casting the brand’s nets wide has worked like a charm. Daniel Wellington now has 4.9 million Instagram followers, and just four years after the $15,000 startup began its life, it was bringing in $220 million in revenue.
3. Zara
Zara has developed a reputation for its low-key marketing strategies. A lot of that reputation comes from the fact its advertising is subtle and clever instead of bold and in your face.
Working with influencers is a key part of Zara’s marketing approach.

The company even created a second account called Living Zara that is solely for collaborations. Every week, the account is taken over by a different influencer.

Like Daniel Wellington, Zara has created a massive audience thanks to this Instagram marketing strategy. The main Zara account has more than 37 million followers, and the Living Zara account has nearly 100k.
And the company is seeing rapid and continuous growth thanks to its online presence. For the 2018 financial year, Zara reported earnings of €3.44 billion (about $3.8 billion).
4. Karolis Rimkus
You might not know Karolis, but he’s a prolific entrepreneur and digital nomad who successfully used Instagram to build a business from the ground up.
Karolis used Instagram influencer marketing to kickstart a dropshipping side hustle that allowed him to break free from his 9-to-5 job. 
It was his micro-influencer strategy that helped him kickstart his sales. “At first, I did a lot of influencer outreach. I would offer micro-influencers, people with like 8,000 followers, an item they could make a giveaway with, or just send them a few free items in exchange for mentions. It worked, and then I was growing and making sales,” he says.
Then once his profile had grown to more than 15,000 followers, he flipped the traditional influencer marketing strategy on it’s head. He started to offer his page as a place for micro-influencers to promote themselves. They’d buy a product from his store, snap a photo, and he’d post it on his account, helping to promote the influencer and his store at the same time. 
After working with a series of influencers in his niche, he saw his sales increase and increase, and in just 10 months, Karolis had made $14,960.
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5. Best Fiends
Best Fiends is a free mobile game that became popular after some viral influencer marketing campaigns.
The company reached out to Laura Clery, a Facebook influencer who had almost 3 million followers at the time, to promote the game. Laura is well known for her comedy videos, and she was a natural fit for Best Fiends.
Laura held a popular livestream in which she showed how to play the game, but she put her own twist on it. She did the livestream in character as Pamela Pupkin, one of her crazy alter egos.

The result was a huge success. The livestream received more than 468k views as well as thousands of likes and comments and hundreds of shares. It’s a great example of just how effective Facebook influencer marketing can be.
6. Loeffler Randall
This Facebook influencer marketing campaign from footwear and accessory company Loeffler Randall caught our attention in the past, and it warrants a mention here as well.
The brand developed its LR Ambassadors program to work with influencers, and it’s been a hit.
Facebook influencers used the hashtag #LRAmbassador to signify their connection to the Loeffler Randall brand.

This influencer marketing campaign worked so well because Loeffler Randall knew its audience well and chose the best influencers to work with.
And like many of the companies we’ve looked at, Loeffler Randall worked with all sizes of influencers.
7. SeatGeek
SeatGeek has made a name for itself in the last few years thanks to its use of smart influencer marketing.
The ticket platform partners with YouTube influencers who each have unique discount codes that are specific to their audiences.
For example, the brand recently worked with Cody Ko, a YouTube influencer who makes comedy and commentary videos. He currently has 4.08 million subscribers and counting, and he receives millions of views on each video.

This strategy keeps paying off for SeatGeek, which has earned many new customers thanks to its influencers.
8. Audible
Audible is another brand that has gained a lot of attention due to its YouTube influencer marketing strategy.
The company sought out some of YouTube’s biggest influencers to create unique and engaging ads.
One memorable ad came from Jack Douglass, better known as Jacksfilms, in which he created funny acronyms for the word “Audible.”

The partnerships were incredibly successful for Audible. Its brand name is now known to millions of YouTube users, and its audience continues to grow as it keeps expanding its influencer network.
How to Do Influencer Marketing for Your Business
So, now that you know all about influencer marketing and its benefits, one important question remains: How do you use influencer marketing successfully in your business?
Surprisingly, the process can be broken down into six simple steps.
1. Choosing the Right Social Media Platforms
Before you go on the hunt for the right social media influencers to rep your brand, you need to choose the right social media platforms for your brand.
It might be the case that not every social media platform will suit your brand. On the other hand, you might find that you can establish a good online presence on all of the major platforms.
But how do you decide?
It helps to understand each platform and the types of people that use them.
Here’s a quick breakdown:
Instagram is best for sharing photo or video content that’s bite-sized and meant to catch the eye. If you’re selling a product (as opposed to a service), Instagram is almost definitely one platform you’ll want to be on. Most Instagram users are ages 18-34.
YouTube is obviously best for video content, but whereas Instagram only allows up to a minute of video, YouTube allows for videos of any length, giving you more options. YouTube’s demographics are surprisingly varied – while it’s most popular with 18-24 year olds, YouTube has a 51 percent penetration rate among people 75 and older.
Facebook allows for a mix of text, photo, and video content. It’s also loved by marketers for its popular Facebook Live option that allows you to livestream anytime and anywhere. Facebook’s demographic skews a little older, between 25 and 34.
TikTok is the rising star among social media platforms. The app gives influencers the opportunity to express themselves in a very creative way. It’s especially useful for brands looking to reach a younger audience. 62 percent of TikTok users are aged between 10 and 29.  
There are many other social media platforms, but typically, these three are where you’ll find most influencer marketing. In order to find the right influencers, you first have to find the right platforms, so don’t overlook this step.
2. Creating Brand Guidelines
While influencers should always be given creative freedom to represent your brand, it’s a good idea to create some general brand guidelines for your influencers to follow.
These guidelines will outline the kind of content that you want to be associated with your brand. You’re basically making a style guide for your brand.
Mainly, you want to make sure that influencers are representing your brand’s values and communicating in a way that’s consistent with your brand voice.
Alienware’s brand guidelines offer an excellent example. The brand has built its reputation on the high-end gaming computers it offers, and its guidelines are written to maintain that brand. The emphasis on performance-driven, innovative technology is clear.

The guidelines also go into extensive detail on the brand’s design philosophy. While most brands don’t need to spend 12 pages on design guidelines, this shows Alienware’s commitment to consistent branding, and that’s definitely something to consider when making your own guidelines.
When you’re developing your guidelines, keep in mind that you also have to follow guidelines. The FTC has endorsement guidelines that every brand must follow to properly disclose advertisements and sponsored relationships.
3. How to Find Influencers
After you’ve settled on platforms and created brand guidelines, you can finally set out to find influencers. You may be wondering how to find influencers on Facebook, how to find influencers on Instagram, or just how to get influencers period!
However, one of the first considerations should be the level of influencer you want to work with.
The term “influencer” is a broad term that can be broken down into several categories. There are five main levels of influencer:
Mega-influencers are the big fish. They have more than a million followers and drive huge levels of engagement on everything they post.
Macro-influencers have slightly smaller audiences, typically 500k and up. Despite not having the same reach as mega-influencers, macro-influencers are usually in high demand.
Mid-tier influencers comprise a wide category – a mid-tier influencer can have anywhere from 50k to 500k followers.
Micro-influencers have audiences of 10k-50k people.
Finally, nano-influencers are at the bottom of the food chain with 1k-10k followers. Some nano-influencers may have only a few-hundred followers. 

If your instinct is to reach out to the mega and macro-influencers, don’t act so fast.
At first glance, it does seem like the bigger the influencer, the bigger the potential for success. But that’s surprisingly not always the case.
While mega- and macro-influencers certainly have a large reach and lots of engagement, they don’t always have the largest impact.
In fact, micro-influencer marketing campaigns drive 60 percent higher engagement rates than celebrity endorsement campaigns.
Since smaller influencers are able to develop a stronger connection with their audience, they can have much higher engagement rates than even mega-influencers.
On top of that, more brands are working with nano-influencers. Nanos play an important role – they’re the most relatable of all of the influencers.
So, when these smaller influencers advocate products, their followers don’t feel sold to, an emotion that often arises when big influencers create disingenuous advertisements.
Ideally, you should reach out to influencers at all of these levels. This is the kind of approach that made brands like Daniel Wellington so successful, and it’s super easy to replicate.
Now, it’s time to find specific influencers on each platform.
Many people wonder how to find Instagram influencers or how to find Facebook influencers in an effective way. Surprisingly, the process is pretty simple.
For the most part, all you need to do is simply search for influencers in your niche by looking at hashtags and searching with keywords.
This will give you some of the big names in your industry, which in turn will give you a good idea of who you might want to work with.
But if you want to take a deeper dive, you can use a few handy tools.
First, you can use BuzzSumo to find people who are sharing popular content. Conveniently, you can filter out any results that aren’t influencers.

If you want to get stats on certain influencers, you can use HypeAuditor. This tool will give you a closer look at a follower’s profile, and it can even show you if they have any fake followers or engagements.
When looking at influencers, remember to consider what kind of influencer they are. When you start, it may be more effective to work with micro-influencers, as they’re more likely to say yes.
If you can find a micro-influencer to work with who’s a great fit for your brand, it can lead to great things. Micro-influencer marketing and nano-influencer marketing are both super powerful, so don’t pass them by.
4. Reaching Out to Influencers
This is another easy step. Often, influencers can be contacted through direct message.
But before you go messaging them, take a look at their bio section. They may have a specific email for marketing inquiries.

To maximize your productivity, you can make an outreach template, but be sure to add a little bit of personality before you hit send.
How to Work with Influencers: 4 Quick Ideas
Now that you have found some influencers that you want to partner with, it’s time to set up your influencer marketing campaign. 
Below are a few ideas for an influencer campaign that will be engaging and memorable:
1. Run a Giveaway
If your company is introducing a new product and offering a free sample as a giveaway, getting an influencer to promote the offer is a great way to increase the exposure of that product.
To get started, you can hire social media influencers to run a giveaway campaign on different platforms. Make sure to work with someone who’s aware of FTC’s rules.  

2. Go Behind-The-Scenes
Ask your influencer to share behind-the-scenes footage of how things work in your business.
For example, if you’re a fast-growing fashion brand that sells clothes online, get your influencer to broadcast your brainstorming or product design session for a day.
3. Get Featured in Roundups
Influencers may also be willing to do roundups featuring your product or service. Encourage them to feature your main offering behind complementary items (rather than competitors).
For instance, if you’re in the business of selling paint, the influencer can create a roundup of home renovation items that includes one recommendation for paint, one for vinyl, one for wall art, and so on. 
4. Host a Live Takeover
You can invite influencers to engage with your existing audience in real time through a live takeover. 
Using Instagram Live or another similar feature, the influencer can take over your brand’s account to create exclusivity and share his/own opinions with your audience. You can also allow people to ask questions or interact with influencers through comments.
The influencer could use the opportunity to hype a new product you’re about to launch, promote an upcoming sale, or talk about your business in general.

There are many influencer marketing tools that will allow you to track each campaign and measure its effectiveness.The best ones are:
1. Sprout Social
Sprout Social is a widely used tool that helps you monitor your influencer marketing campaigns by tracking hashtags and allowing your team to collaborate without any hitches.
2. Hootsuite
Thisis another popular platform that lets you grab useful analytics and track what people are saying about your campaigns. You can also use other functions — such as social media scheduling — to improve your brand’s reach.
If you want to use a tool that’s built specifically for influencer marketing, Traackr is worth a look. This tool automates influencer discovery, vetting, and reporting, allowing you to focus more on building influencer relationships and creating great content.
3. Traackr
If you want to use a tool that’s built specifically for influencer marketing, Traackr is worth a look. This tool automates influencer discovery, vetting, and reporting, allowing you to focus more on building influencer relationships and creating great content.
The Future of Influencer Marketing
Influencer marketing might be the marketing method of choice right now, but what does the future hold for it?
While social media influencer marketing is extremely popular, it’s still a very new method of marketing. It’s grown over the last several years and is still growing. Brands are developing new ways of working with influencers, and influencer marketing as a whole is still being analyzed and refined.
To get a robust understanding of the future of influencer marketing, it helps to look at influencer marketing statistics that record how young people are interacting with and relating to influencers.
According to Think With Google, six in ten YouTube users would take advice on what to purchase from their favorite creators, and four in ten millennial YouTube users say that their favorite creator understands them more than their friends do.

And those statistics are just for YouTube. The statistics for Instagram are even more revealing.
Out of all the major social media platforms, Instagram has one of the youngest audiences. More than half of Instagram users are under 34 years old, with 31 percent falling in the 18-24 age range. Why does this matter? Because as Forbes revealed, millennials are the age group that is most likely to trust recommendations from people they know or opinions posted online. 
With the right audience fit and effective formats, Instagram is hands down the most-powerful channel for influencer marketing. 
By far, the most-effective formats for influencer marketing are Instagram posts and stories. The average engagement rate on Instagram is 2.21 percent.

It’s easy to see why most brands are spending more on Instagram than on any other social media channel. Along with YouTube, Instagram is playing a pivotal role in the success of influencer marketing, and the two platforms will continue to see more influencer marketing in the future.
In addition, influencer marketing will likely flourish on new and upcoming social media channels.
TikTok is one such platform that’s seeing lots of influencer marketing success. It’s relatively new to the scene, but it’s estimated to have more than 500 million users, which makes it bigger than Twitter and Pinterest.
While the specifics of the future of influencer marketing are unknown, one thing’s for sure: Influencer marketing will only continue to grow. It’s a brand-new form of marketing that shows no signs of stopping, and it’s well worth your consideration.
Influencer Marketing – Massive Potential for Business Growth
It’s obvious that influencer marketing is much more than a trend. It’s a new way of marketing that is transforming how people interact with brands.
Influencer marketing is becoming more vital to the marketing landscape. Consequently, the potential for business growth is getting larger and larger.
The case studies and statistics we’ve looked at paint a very vivid picture: Influencer marketing is extremely effective, and it’s here to stay.
So, give it a try, and see what it can do for your brand. If you take the right approach and follow this guide, don’t be surprised if you start getting hundreds or even thousands of new customers and, of course, sales.

Alibaba Dropshipping: How to Safely Dropship From Alibaba (2021)

If you want to start a successful ecommerce business, you need to know how to find and partner with effective, trustworthy suppliers. And these days, many businesses look to countries like China for the best deals — especially as international product sourcing has never been easier.
However, sourcing products from the other side of the world isn’t exactly straightforward. Time zones, language barriers, and unreliable suppliers are just some of the challenges you’ll need to navigate to succeed.
So, how can you find a great Alibaba dropshipping supplier?
In this Alibaba dropshipping guide, you’ll learn everything you need to know to get started, including:

The difference between Alibaba and AliExpress
How to vet Alibaba dropshipping suppliers
How to find great Alibaba dropshipping suppliers

But first, let’s cover the basics.

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What is Alibaba?
The Alibaba Group is the largest ecommerce company in the world, and it owns many Chinese online marketplaces, including Alibaba.com, AliExpress, Taobao, and Tmall. 
Now, if you’re looking to source products from abroad, Alibaba.com (which we’ll refer to as ‘Alibaba’ from here on out) is a fantastic place to find suppliers. Why? In short, the platform is massive —  so you can source virtually any type of product using the service.

What’s the Difference Between Alibaba and AliExpress?
If you research dropshipping, you’ll probably find tons of information on AliExpress dropshipping — but what about Alibaba?
It’s important to understand that Alibaba and AliExpress are different platforms that have different approaches to ecommerce. Here’s the key difference:

Alibaba is a business-to-business (B2B) marketplace
AliExpress is a retail marketplace

This means that Alibaba is primarily used by businesses looking to source large quantities of products from manufacturers, wholesalers, and traders. For this reason, Alibaba is ideal for finding a manufacturer to produce an original design or source private label products (which is when you add your branding to existing products).
On the other hand, AliExpress is used by both consumers and small businesses to purchase existing products individually or in small batches. In addition, many sellers on the platform also offer ePacket shipping — fast international shipping. As a result, it’s the ‘go-to’ platform of choice for dropshippers.

The image below illustrates some of the key differences between Alibaba and AliExpress:

So, if you want to hit the ground running, you can start dropshipping with AliExpress via Oberlo. Oberlo makes it dead-simple to find winning dropshipping products and add them to your Shopify store so you can start selling in minutes.

Does Alibaba Dropship?
In short? Yes, you can start dropshipping with Alibaba!
However, it’s a little more tricky to find and partner with dropshipping suppliers on Alibaba than on AliExpress. This is because most suppliers on Alibaba are set up to sell large quantities of goods to wholesalers and retailers — and many aren’t able or interested in selling and shipping individual items to consumers abroad.
For these reasons, dropshipping from Alibaba takes a lot more work than dropshipping tools like Oberlo.
That said, you can find unique products and suppliers on Alibaba that aren’t listed on AliExpress. So, Alibaba dropshipping can be a great way to differentiate yourself from the competition.
Is Alibaba Dropshipping Safe? 5 Ways to Vet Suppliers 
Although there are plenty of quality suppliers out there, there are also a few unscrupulous ones. So, make sure to do plenty of due diligence before handing over your hard-earned cash.
Here are 5 dropshipping tips to help you vet suppliers before placing an order:

Select Verified Sellers who offer Trade Assurance (Alibaba’s built-in payment protection that safeguards your orders)
Ask to see legitimate documentation, such as a business license, compliance certificates, and photos of the factory or warehouse
Ask for a business address and phone number — then use Google Earth to make sure it’s an actual address and call the number to check it’s legitimate
Check suppliers’ reviews and ask to see references from previous customers
Be wary of deals that seem too good to be true and walk away if something doesn’t feel right

How to Dropship With Alibaba, Step-by-Step
If you want to begin dropshipping on Alibaba, you’re probably wondering how to get started. To help, here’s a step-by-step guide to sourcing products safely with Alibaba.
Step 1. Start Your Search for Suppliers
To start, head to Alibaba and search for the product you want to sell — you can then use the left sidebar to hone in on a suitable supplier.

It’s a good idea to filter suppliers by Trade Assurance — even if you don’t use the service yourself. “Ready to Ship” and “Fast Dispatch” are also good options to check, as suppliers that fulfill these criteria are more likely to dropship products.
Step 2. Check the Minimum Order Quantity (MOQ) and Price
Once you’ve found a potential listing, check out the product page and note the minimum order quantity — also known as MOQ.
In the example below, the supplier allows buyers to purchase 1 unit at a time:

Sometimes the product’s MOQ is visible front-and-center, and other times, you’ll have to scan the page to find it. To speed up this process, you can hit “Control” and “F” on your keyboard to search the page’s text, then try writing “MOQ,” “minimum,” or “order.”
Another key consideration is the unit price. For the listing above, we can see that the price for 1-18 units is $25 — notice how the price drops considerably as you order more products. However, this price doesn’t include shipping costs which are “To Be Negotiated.”
Step 3. Compile a List of Potential Suppliers
Most suppliers that you contact won’t work out for one reason or another. For example, they might:

Be unable to meet your verification requirements
Not have enough stock or capacity to take on more work
Offer unacceptable payment terms and refuse to negotiate

So, it’s best to compile a list of potential suppliers and then reach out to many at once. This will allow you to secure a suitable supplier faster.
At this stage, a promising supplier will:

Sell the product you want
Offer a MOQ of 1
List reasonable prices
Be verified and offer Trade Assurance
Have good reviews

Once you have a list of at least 5-10 suppliers, it’s time to connect with them.
Step 4. Contact Suppliers and Ask About Dropshipping
Not every product page will clearly list the unit prices and MOQs. So, you’ll need to contact many suppliers to find out if they’re open to dropshipping products to your customers in whichever country you plan to sell in.
Perhaps the easiest way to contact suppliers on Alibaba is to use the platform’s messaging service. However, some suppliers will prefer that you call, email, or use WeChat — China’s largest messaging app.
It’s worth remembering that most suppliers listed on Alibaba are based in China, so you’re likely in a different timezone!
Plus, unless you speak fluent Mandarin, communication can sometimes be challenging. 
Many suppliers will use a tool like Google Translate to translate your messages and their replies. You can help to avoid misunderstandings by using simple words, short sentences, and checking for spelling errors. It also helps to bullet point questions to make it easy for suppliers to reply to each one individually.
Here’s a template that you can use to inquire about dropshipping:
Hi,
My name is Jane, and I am with ABC Company.
We’re searching for a reliable partner to dropship Product XYZ. Our customers are in the United States.
Please could you answer some questions:

What is your minimum order quantity (MOQ)?

What is the cost per unit?

How long will orders take to arrive in the United States?

What are your payment terms for new customers?

I would also like to order a sample. Can you please tell me the cost of a sample sent to:
Jane Smith
100 Beverly Hills
Los Angeles
California
90210
United States
Thank you.
Jane
ABC Company
www.abc.com
+1-213-111-1111
Step 5. Agree on a Payment Method
It’s worth understanding the most common payment methods used on Alibaba, so you can try to find a supplier that’s open to using your preferred method.
Here’s a quick rundown of 4 common payment terms used:
1. Bank Transfer
Transfers to Chinese suppliers are usually made using Telegraphic Transfer or ‘T/T’ payments. With this payment method, the supplier will generally want to receive the full payment before starting production. A bank transfer is also a relatively slow and cumbersome way to send money, so it’s not well-suited to dropshipping. Plus, it’s very high risk — especially when dealing with unknown suppliers.
2. Alibaba Trade Assurance (ESCROW)
Escrow services are third-parties that hold a buyer’s money and only pay it to suppliers when the buyer confirms satisfactory delivery of an order.
As a result, it’s a very safe way to transfer money. However, like bank transfers, it’s not the fastest way to send money. So, while secure, it’s not ideal for dropshipping.
3. Credit and Debit Card Payment
Alibaba facilitates credit and debit card payments from all major processors, including MasterCard, Visa, and American Express. However, the transaction fees involved can make this payment method costly for buyers and impact your margins.
3. PayPal
PayPal is another payment method offered by some Alibaba suppliers. For buyers, it’s easy to use and offers relatively good buyer protection. However, suppliers will usually avoid it due to the platform’s fees, the challenges of withdrawing money, and the possibility of chargebacks by unscrupulous buyers.
All in all, PayPal is the best option for new buyers.
Step 6. Shortlist Suppliers, Order Samples, and Then Select a Supplier
It’s now time to separate the wheat from the chaff and select a couple of Alibaba dropshipping suppliers that seem like a good fit. It’s worth noting that you may need to repeat the process outlined above a few times before you find suitable suppliers.
When shortlisting suppliers, make sure to consider things like:

The unit cost
The payment terms
How well each supplier communicates
How long it’ll take for the supplier to fulfill orders

Once you’ve got a list of good suppliers, it’s time to order samples. Make sure to compare each supplier’s samples and test them thoroughly.
Finally, select an Alibaba dropshipping supplier!
If you have two or more suppliers that are a great fit, look for additional opportunities to capitalize on.
For example, perhaps one of your suppliers also offers a private labeling option. In this instance, you may prefer to use this supplier because it offers an opportunity to expand and develop a unique brand in the future.

Next, you’ll need to set up your online store, optimize your product pages, and drive sales.
Source Products with Alibaba Dropshipping Today
Sourcing products from Alibaba can be challenging and time-consuming — especially when compared to other dropshipping methods like Oberlo. But although Alibaba typically facilitates bulk B2B purchases, it’s possible to find highly profitable dropshipping deals on the platform.
When searching for Alibaba dropshipping suppliers, make sure to verify their legitimacy and trustworthiness before placing an order. And if something doesn’t feel right, move on and find another supplier.
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How to Use Instagram to Promote Your Business in 2021

Not sure how to use Instagram for business? Well, it’s time that someone teaches you the best ways to use the app for your professional venture.
Why Instagram? Because the platform offers tons of ways for ecommerce merchants to find and connect with potential customers. And with a suite of targeting and advertising options, you can choose exactly which of those billion users you want to get in front of. 
Interested in using Instagram for your small business? We’ll tackle everything you need to get started below.

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What is Instagram and How is It Used?
Let’s first go over Instagram for beginners: It’s a visually focused social media network and app that allows users and brands to share photo and video content with their followers. It started out as simply a photo-sharing app, and has since evolved into a multimedia platform with paid advertisements, Stories self-destructing messages, and live broadcasts through IGTV.
It’s a great place for brands to connect with consumers, leveraging a platform with 1.074 million users across the globe.

The demographics of Instagram are interesting too. It’s almost evenly split among male and female users, though the audience is mostly between 25 and 34 years old. If this is a group you’re looking to reach, Instagram is one channel to do it with.
How to Download Instagram
To download the Instagram app, go to the Google Play Store or Apple App Store (depending on your device’s operating system). You can download the app for free. When you open it for the first time, you’ll be prompted to create a new account. 
Types of Instagram Posts
If you’re keen to promote your business on Instagram, it’s helpful to familiarize yourself with the type of content you can post. There are several kinds of Instagram posts you can throw into your content mix:

Organic: These can be photos, videos, or galleries of visuals. This shows in your followers’ feeds, on any hashtags you include in the copy, and potentially in the Explore section (Instagram controls this).
Stories: 500 million Instagram accounts use Stories every day, and one-third of the most-viewed Stories are from brands, not people.

Influencer posts: Though it seems consumers have caught on to influencers’ ways, influencer marketing is still very much a plausible tactic. These posts are either shared on influencers’ feeds or your brand’s (or both), enabling you to reach a new audience and add credibility in the form of social proof.

IGTV: IGTV is one of the newer features for Instagram. This is used for long-form video content — you can broadcast live and the video will live on your profile after the live event has ended.
Ads: One billion is a big number, and chances are, not everyone who’s on Instagram is going to be a target customer. When you use Instagram ads, you can set parameters for who is shown your ads, making sure they fit your ideal profile.

How to Create an Instagram Business Account?
If you want to know how to use Instagram marketing for your business, creating a company account is a practical first step. Here are the steps to turn your regular account into corporate Instagram account:
Instagram Profile Tutorial for Business

Go to your Instagram profile and tap the menu at the top right corner.
Choose “Settings” and see if you can switch to a professional account from this menu. If you can’t, tap Account > Business.
Sync your Facebook business and Instagram accounts if you need to by following the instructions on the screen.
Pick a business category and enter contact details.
Add more details about your business in the given fields, then tap Done.

Congrats! You’ve created an Instagram business page. Now spend some time optimizing it so that it attracts your target audience towards your business. 
How to Optimize Your Instagram Business Account 
Optimize Your Instagram Bio
There are several ways to market your business on Instagram, including promoting via your Instagram bio. Your bio is a bit of text where you share a bit about your brand, who is behind the account, and what to expect from following your account.
You’ll also see your brand’s description, profile photo (use your company logo to build brand recognition), and link (don’t forget to add tracking parameters) in your Instagram bio. 
It’s also a good idea to reiterate some of your unique selling points in your bio to encourage trust and drive conversions. And if you operate at a brick-and-mortar location, remember to include the address so shoppers can easily find you. 
Take a peak at high-end jewelry brand Claurete’s Instagram bio, for example: 

Your profile link is super important. Unlike social media channels, Instagram isn’t link-friendly. They only allow one in your bio. You can’t have links from individual photos (paid is a different story). 
You can update your bio link as often as you want. It should go to your website, a landing page, product page, or somewhere else on your site. If you’re linking to a specific page about a sale, for example, post a photo related to the sale and update your bio link. It’s a common practice for brands on Instagram.
Launch an Instagram Shop
If you’re selling online, you can also launch your Instagram with a store. Your Instagram Shop is another ecommerce channel where customers can purchase your product from within the Instagram interface. This makes it easier to get them to convert, as they don’t have to go through the process of leaving the app, visiting your site, and going through the purchase process. 
Here’s an example of an Instagram Shop from MVMT watches:

What to Post on Instagram: Creating Your Content Strategy
Instagram is all about branding. It’s important to develop a cohesive feed of product photos, lifestyle imagery, user-generated content (UGC), Instagram shoutouts, and other visuals that bring your brand persona to life. If you’re selling sunglasses, post photos of people on sunny beach holidays wearing your products or place a pair amidst other outfits and accessories fit for adventures your audience might want to go on.
Before we get too into the weeds, the best way to kick off any marketing effort for your business is with a goal-driven, strategy-first approach. Your Instagram strategy should define: 

Your Instagram goals (make sure these support overarching marketing and business goals)
Specific KPIs you’ll look at to determine performance
Who you’re targeting on Instagram
What content you’re going to post on Instagram
Who’s managing the account and creating the content for Instagram

Over time, you’ll learn a lot, especially how to choose content to post on Instagram to help you meet your goals. Ask yourself, “why do people use Instagram?” and why they follow brands, and then develop a strategy centered around your audience (instead of your sales goals). 
How to Get Followers for Your Instagram Business Page 
As you grow your feed, always keep the primary goal in mind: building a following to help generate more sales. This often requires a long-term, strategic approach.
One way to grow your following beyond creating engaging content is by following other accounts with audiences that might also be interested in your brand. The best method to find Instagrams to follow is in the ‘Discover’ section of the app. Other Instagram businesses to follow could include brands similar or complementary to yours. 
Sticking with our sunglasses example, you might want to grow your network by following beach clothing brands or influencers who might wear sunglasses like yours. Being strategic about who you follow is also one of the best ways to siphon followers from your competitors by going to their accounts and adding some of their followers.
Build relationships with your audience by giving a follow back to the accounts that follow you. Remember, just a follow isn’t enough. Be sure to like and comment on other profiles, too. Engagement is as important, if not more, than the initial act of following. 
Results won’t come overnight! Be patient and keep combing Instagram for the right accounts to feed your network on the site, and over time you will begin to see results.
When and How Often to Post on Instagram
As mentioned above, in comparison to other marketing channels like Facebook, knowing how often to post on Instagram takes on its own unique strategy.
Posting at least once a day is a good benchmark, but anything ranging from 4–5 a week or even a couple of posts a day is acceptable. The main thing? Keep it consistent and focused on high-quality content. 
Note that data suggests there isn’t really any limit in how often to post on Instagram, so it’s best to test and see what works for you. A solid place to start is to post once or twice a day and adjust from there. 
So when is the best time to post on Instagram? This really depends on a few key factors: where you’re located, where your audience is located, and what your audience’s Instagram habits are. A good rule of thumb is to post during lunch (between 11 a.m. and 1 p.m.) and in the evening (between 7 p.m. and 9 p.m.) The best days? Monday, Wednesday, and Thursday. Sunday is generally the worst day to post.

Post Photos and Videos
You need to consider how your photos (or video) are going to look. What are you capturing in the frame? How will it appear on a mobile device? Will it showcase the product details that you want front-and-center? Does it match your brand aesthetic? Remember, you’re curating an entire feed, so it’s important that visuals are cohesive. 
For instance, if you’re only selling t-shirts, it’s going to be inconsistent for you to share a photo of coats, shoes, or accessories. You can also specifically exclude items that you know don’t make sense for your account. If you look at American Giant’s Instagram posts, you can see the synergy between them all: 

Pick a Color Palette and Font
Having a color palette can help you create the synergy we’re talking about. This doesn’t mean you can only post content that’s completely approved colors. But everything should match a similar aesthetic and be complementary of one another, rather than a hapless hodge podge of posts. 
Instagram has built-in filters that you can use to adjust the look and feel of your posts. This includes sepia, black-and-white, and several other effects. Generally speaking, it’s best to apply filters outside of the app in your own photo-editing software, so that you can apply this to visual assets when not posting to Instagram too. 
You should also pick a font to use for your posts. This includes font type, style, and point size. It’s most likely going to be the same font on your website, to create synergy among different channels for increased brand recognition.
Leverage Captions
Your visual content is only half of it. Each post gets room for an Instagram caption too. You get up to 2,200 characters (or approximately 330 words) to play with. You want to get creative here, too. 
Captions should be easy to read and on-brand. If your brand uses humor, be funny in your captions. If you’re a luxury brand, sophistication is key. Don’t be afraid to experiment with emojis either. These can be playful and conversational, perfect for social media. 
Just like with your visuals, captions also need to be on-brand and consistent. While your tone might change, it’s important that you remain true to your overarching brand voice. Consistency is crucial in today’s omnichannel world. 
Use Hashtags
The last thing on the list is hashtags. Consistently including hashtags in the description or comments section of your posts is a key strategy for boosting the engagement on your account. As users click a given hashtag, they head to an entirely different feed with every post that includes that hashtag. This means that your posts become discoverable to new audiences who may not already interact with your account. 
To determine which hashtags to use, check your competitors, influencers in your niche, and the hashtags your followers use. 
Toysmith includes hashtags on their posts: 

Run Paid Ads on Instagram
In addition to growing your following organically, you can also create paid ads on Instagram. The ads will appear in your targeted audience’s newsfeed just as pictures and videos of the accounts they follow do. Choose a single photo or video to highlight a specific product or promote a collection with a gallery. You can also promote ads in Instagram Stories. 
All you need to get started with creating your paid ads on Instagram is a Facebook Ads account to add the channel from your Business Manager page. From here, things operate on the same system as Facebook ads.
Tracking Your Progress on Instagram
As with anything in marketing, it’s absolutely essential to track your progress over time and make adjustments to improve performance. 
Some KPIs to think about on Instagram include: 

Followers: total, growth, etc.
Engagement: likes, comments, reposts, views, etc.
Visibility: impressions, reach, etc.
Conversions: clickthroughs, referral traffic, sales, etc. 

Knowing the proportion of people who view your profile in comparison to the number of followers you get can also be beneficial in determining whether or not you need to up your engagement in order to make more followers out of the people who are only viewing your profile. 
Summary: How to Start a Business on Instagram in 2021 
Now you have the building blocks for deciding how to use Instagram for business. Be patient and give yourself the time you need to turn your account into a revenue-driving machine. 

Start by setting up your account with your username handle, profile photo, Instagram bio, and link with tracking parameters.
Create a content strategy to help inform your Instagram content calendar, publishing cadence, hashtags, and targeting. 
Remember to follow and engage with other accounts, especially in the beginning. 
Build a following organically and then experiment with targeted Instagram ads to reach your intended audience. 
Don’t forget to track your performance over time. Optimization is key to making sure you’re generating the most ROI for your efforts. 

If you have any comments, questions, or experiences using Instagram for your dropshipping business, feel free to share in the comments section below!
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26 Best T-Shirt Mockups PSD Templates For Your Online Store

Are you on a tight budget, but still have that entrepreneurial fire inside you? Starting an online t-shirt business just might be the idea you’ve been waiting for. Especially since you can use realistic t-shirt mockup templates to get going fast.
Whether you’re designing your own t-shirt or looking to add some better products to your online store, you’ve come to the right place. Below, we’re going to look at 26 top-notch t-shirt mockups and PSD templates.
Let’s dig in.

What Is a Mockup Shirt?
A mockup shirt is essentially a blank t-shirt that you can add your product design on. 
T-shirt mockups are typically available in two colors: black t-shirt mockup and white t-shirt mockup. Theycan include a model wearing the product to help customers envision what the t-shirt looks like, or they may just feature the t-shirt on a plain background. 
People who create their own mockups have basic knowledge of apparel design and experience using photo editing software. But you can design your own shirts even if you don’t have such skills by using t-shirt mockup templates available online.
What Is a T-Shirt Mockup PSD?
T-shirt mockup PSD is a blank t-shirt mockup that you can edit in Adobe Photoshop. . “PSD” is essentially the name of a Photoshop image file. You can think of .psd in the same way you think of a .jpg or .png extension for images. Keep in mind that you’ll need Photoshop on your computer if you want to open and edit a PSD file. 
If you’re interested in learning some design skills so you can tweak Photoshop t-shirt templates on your own, check out this Photoshop tutorial for beginners.

Pro tip: You can use the “smart layers” feature in Photoshop to easily and quickly replace the graphics on your shirt. You can also use editing tools to manipulate the labels, buttons, color, and other elements of the t-shirt. 
Why You Should Use T-Shirt Mockups
A t-shirt mockup lets your customers see your design in action. 
Some t-shirt design mockups feature models, which lets you showcase what your product looks like on an actual person. This visualization can be a big help when your customer is making a decision to buy. 
If you run a print on demand business (which is a dropshipping business where you design your own products), you might use a t-shirt mockup to showcase your unique design on a t-shirt without having to shell out extra money to hire a model. 
How to Place a Custom Design On a Mockup?
You have three ways to create a t-shirt template:

Downloading a PSD t-shirt mockup template 
Designing from scratch in Photoshop
Using an online t-shirt mockup tool

Since the third option is the easiest, we’re going to focus on that and share some t-shirt mockup generators you can use to create your first design.
26 T-Shirt Mockups and PSD Files for Your Online Store
Now that you have the lowdown on t-shirt mockups, let’s get to the good stuff: a juicy list of templates and files that you can use for your store. 
1. Custom Ink

Custom Ink lets you drag and drop graphics onto a t-shirt to create your own custom design. You can also add your own image to the t-shirt if you already have one. Once you’ve finished designing your t-shirt, you can choose ‘Add another style,’ which lets you add the design to a ladies tee or hoodie. Since Custom Ink offers a t-shirt mockup with model free, you can envision how the design and shirt will look like on an actual person.
2. Placeit

According to Placeit, they have over 3,700 t-shirt, tank top, and hoodie mockups that you can use for your social media, website banner, and other marketing activities. The models wearing the t-shirts are of different races and genders, which can be a big plus for being inclusive in your  online store’s marketing. If you’re looking to create lifestyle images, Placeit is the t-shirt mockup generator for you.
3. SmartMockups

SmartMockup’s t-shirt mockups include lifestyle photos of a diverse group of models. Or you can go without models if you prefer.  There’s also a collection of premium mockups that include higher quality images. When you hover over the mockups you can see what a potential mockup might look like with a design on it. If you’re looking for fitness t-shirt mockups, there are plenty of fitness lifestyle photos to choose from.
4. Mockup World

Mockup World has several free t-shirt mockup PSDs for you to choose from. You can choose from a blank t-shirt mockup, mockups featuring models, a mannequin modelling a t-shirt, hanging t-shirts, and more. There are loads of t-shirt mockups to choose from, but keep in mind that you’ll need to have Photoshop to add your design and edit the images.
5. Printful

Printful’s mockup generator includes t-shirts, leggings, beach towels, phone cases, dresses, skirts, mugs, and more. There are plenty of items in their t-shirt collection, like t-shirts for kids, baby onesies, crop tops, and long-sleeved shirts. They also feature styles from popular brands like American Apparel, Bella + Canvas, Gildan, Hanes, Next Level, and Augusta Sportswear. You can even choose and download your design on several mockup t-shirt colors at once.
6. Creative Market

If you’re looking for a wide range of the best t-shirt mockups, Creative Market has a great selectionThey have over 10 pages of unique images from different photographers, which gives you plenty of styles and vibes to choose from. The average price of mockups ranges from $10-$29. Creative Market also offers kitchen, desk, and branding mockup sets for designing online stores, websites, social media and promotional materials. This is another resource where you’ll need some Photoshop skills. 
7. Envato Elements

On Envato Elements, you can find loads of t-shirt mockups, as well as other items like hats, cups, beer bottles, and even pumpkins. You’ll find options with models, t-shirt mockups with front and back angles, and more. Create an account to gain access to the mockups. As for the pricing, it’s $29 a month for unlimited access.
8. Media Modifier

Media Modifier is a t-shirt mockup generator where you can find faceless model photos and t-shirt mockups without models. From hanging shirts to outfit ensembles laid out to lifestyle photos, you’ll find loads of mockups for your print on demand business. If you’re looking for other product mockups, you can add your design to other items like books, technology, and coffee mugs. Pricing starts at $19 for unlimited use. 
9. Cafepress

If you’re looking to supplement your dropshipping store with custom designs, Cafepress is a great choice. What’s cool about this website is that in addition to more popular types of mockups like men’s, women’s, and kids’ clothing, you can also find dog clothing. And if you know any dog owners, you know this is a hot market. Who can resist a dog in a witty t-shirt?
10. Graphic Burger

Graphic Burger has some great t-shirt templates on their website that you can download and modify. Their collection of t-shirt mockups includes women’s t-shirts, hanging t-shirts, models wearing t-shirts, and more. Once you master your Photoshop skills, you’ll be well on your way to making awesome images for your store. The t-shirt templates on Graphic Burger are free, but there are some paid sets if you’re looking for a bundle.
11. Renderforest 

Renderforest has a beautiful collection of lifestyle photos to edit as you wish. If your store has an indie or young-and-trendy vibe, this is a great place to start. With a diverse range of models, you’ll find several t-shirt mockups for your exact needs. You can also find mockups for food and beverage, wall designs, mugs, and devices. Downloading the images is free, but you’ll find an image quality difference between the free and paid versions.
12. Arsenal

Arsenal’s t-shirt mockup templates aren’t free, but you might find them worth the investment. These templates come in packs instead of just one-off files. The average cost is $37 for an apparel mockup template, which includes women’s t-shirt mockups, t-shirt mockups with models, and all kinds of other styles. They also have mockups for beanies, stickers, billboards, hoodies, iphones, notebooks, album covers, posters, glasses, bottle caps, socks, greeting cards, and more.
13. Clothing Templates

Clothing Templates has several t-shirt mockups you can purchase for $14.99. You can choose from women’s or men’s t-shirts and tank tops. You can also buy the complete bundle for $29.99. The American Apparel mockups are available in all colors. Oh, and you can also hide the label, replace it with your own, or use the default label. 
14. Deal Jumbo

Deal Jumbo allows you to download their three t-shirt mockup templates for personal and commercial purposes. The t-shirt templates come in white, yellow and blue. You’ll need to have access to Photoshop and know how to add your design onto the t-shirt mockup.
15. Zippy Pixels

Zippy Pixels allows you to use their t-shirt mockup for free or you can pay $0.99 to use the graphics commercially. These t-shirt mockups include mockups of hanging t-shirts, lying flat, or folded. They also have vintage styled free t-shirt mockups, with a round neck. With the commercial images, you receive 8 t-shirt mockups in white and red. As a PSD file, you’ll need to have access to Photoshop to add your designs onto the t-shirt templates.
16. Michael Hoss

Looking for a longline t-shirt mockup? Check out these clean and simple PSD templates from Michael Hoss. You can download free t-shirt mockups on Michael Hoss. The template is built for easy customization, so with some moderate Photoshop skills, you’ll be able to turn it into your store’s unique masterpiece.
17. Dribbble

If you’re looking for t-shirt mockups with a front and back view, you’ll find it on Dribbble. The mockup also includes a folded t-shirt. What makes this one stand out is a heather effect, which can be hard to find with free mockups. You can also modify the color easily in Photoshop.
18. Mockup Bro

MockupBro’s collection of t-shirt mockups is small, with only two different designs. But we’ve included it in the list because their collection for devices and print is rather hefty, in case you’re looking for other mockups too. The site has a quick-and-dirty custom editor so that you can change colors, upload your logo or design, and download a finished file. No thrills but just enough to get the job done.
19. Graphic Google

If you’re selling fitness tank tops for women, you can use Graphic Google’s free tank top mockup. You’re free to use the mockup for personal or commercial use, but you’ll need to provide a backlink somewhere on the page. The PSD file has Smart Layers, a Photoshop feature that lets you easily add your graphic and make some other custom tweaks. And yes, this means Photoshop is required for this mockup template.
20. Deviant Art

Deviant Art is an awesome website where tons of talented designers can share their masterpieces with the world. Here’s just one example. If you like it, or you’re curious what the site has in store, you should take a few extra minutes to check out what else is available. There are plenty of options that are free for personal and commercial use.
21. Designer Tale

Looking for a polo shirt? Look no further. Designer Tale has a free polo t-shirt mockup for you. The PSD file comes with Smart Objects, which as we mentioned above, lets you easily modify colors, add your design, and other fun stuff.
22. Antonio Padilla’s Photorealistic T-Shirt Templates

This is a great option for designers who want to see their work on a realistic surface. It’s a PSD file, but you’d think your t-shirt was already printed. And it’s free, so you can download and get rolling.
23. Mockups Jar 

On Mockups Jar, you’ll find a collection of shirts, hoodies, and t-shirts. There are over 50 apparel mockups to choose from. The website also includes mockups for devices, books, and packaging if you’re looking for a mix of downloadable mockups. To access these mockups, this is one of the lowest monthly subscriptions. Prices start at €3.33.
24. Designhooks

This acid wash t-shirt mockup is perfect for brands with  a young target market. With a round neck and rolled sleeves, this one is shown on a hanger against a plain background. You can edit the color of the t-shirt and background using Photoshop.
25. The Apparel Guy Cardigan PSD

If you’re looking for a cardigan template, The Apparel Guy has you covered. Most of the work is already done for you, so you just need to drag and drop your designs. Easy peasy for someone who’s just starting on their journey of mastering t-shirt mockup editing. On top of that, it’s free to use. 
26. The Apparel Guy

If you’re looking for a long sleeved t-shirt mockup, check out another option from The Apparel Guy. This long sleeved t-shirt mockup is free to use, and lets you customize highlights, shadows, and colors to match your needs.
Conclusion
As you can see, there are many t-shirt mockups and PSD templates for you to choose from. 
The main considerations are how much you’d like to spend on high-quality images and whether you or someone on your team has Photoshop skills to add your own designs to PSD files.
So choose a couple of your favorite mockups, experiment with adding your own designs, and use them on your site to blow your customers. away.
Are you looking to add t-shirt mockups to your store? Let us know in the comments below!
Summary: 26 Best T-Shirt Mockup Sites and Templates in 2021 

Custom Ink
Placeit
Smartmockups
Mockup World
Printful
Creative Market
Envato Elements 
Media Modifier
Cafepress
Graphic Burger
Renderforest
Arsenal
Clothing Templates
Deal Jumbo
Zippy Pixels
Michael Hoss
Dribbble
Mockup Bro
Graphic Google
Deviant Art
Designer Tale
Antonio Padilla’s Photorealistic T-Shirt Templates
Mockups Jar
Designhooks
The Apparel Guy Cardigan PSD
The Apparel Guy

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25 Online Jobs That You Can Start in 2021

The way that people earn a living is rapidly changing. We’re seeing more and more individuals embrace online jobs in some capacity every year. Heck, a staggering  59 million Americans freelanced last year and generated nearly $1.2 trillion in total income. 
Whether you’re looking to escape the 9-5 grind or earn some extra cash,  pursuing online jobs from home may be a great option for you. 
But searching for work online typically means sifting through site after site. As job opportunities get more competitive and new job sites pop up, it’s becoming harder to identify legit jobs online. That’s why we took it upon ourselves to thoroughly research each opportunity and bring you the best online jobs to make money in 2021. 
In this post, we’ll share a list of x best jobs online anyone can pursue to earn an income. T . And forFor every job we mention, we’re going to provide you with a rough estimate of hourly earnings and some websites where you can apply for the gig.

25 Jobs You Can Do Online From Home in 2021
Here’s a roundup of the best online jobs you can start today. We’ve broken it down by experience and no experience roles to make it easy for you to choose — we hope you find something that matches your skills and income goal. 
Online Jobs That Require Some Experience  
1. Social Media Manager
If you have some experience in running campaigns on social media platforms, you could sign up to help businesses promote their products through Instagram, Facebook, Twitter, etc. Companies may also need help with managing comments, growing their community, and improving their social-selling efforts. As long as you’re able to add your voice and creativity to posts by creating shareable videos or including hilarious GIFs, you can start taking on clients today.
Hourly earnings: $16-$50
Find jobs on: Indeed, Upwork, PeoplePerHour
2. Online Tutor
Are you an expert in math, physics, or a foreign language? If so, then you can apply for online teaching jobs that require you to tutor students from all over the world. Most employers and job portals require tutors to have a bachelor’s degree, so make sure to have this area covered before you apply. Teaching qualification in ESL or any subject would further improve your chances of becoming an online tutor.
Hourly earnings: $10-25 Find jobs on: Tutor.com, VIPkid, Chegg Tutors
3. Bookkeeper
Are you interested in finance? Do you have a personal budget that you love to manage? If so, consider bookkeeping. Most businesses need bookkeepers to help them track and manage their finances. Bookkeepers do tasks like recording income and expenses, invoicing clients, and preparing financial reports. To find your first online bookkeeping job, reach out to local businesses or check out the sites listed below the hourly earnings range.
Hourly earnings: $25-$50
Find jobs on: Accountingdepartment.com, Indeed, FlexJobs
4. Personal Trainer
If you’re a fitness enthusiast and have good knowledge of proper exercise techniques, then consider applying for online personal-training gigs. With online coaching you can train anyone, anytime, anywhere, which gives you the opportunity to take on more clients. You can choose to train people via Zoom/Skype in both group or one-on-one settings. 
Hourly earnings: $20-$70
Find jobs on: Fiverr, Glassdoor

5. Online Beauty Advisor
With the increasing trend around makeup and beauty taking the world by storm, it has never been a better time to consider becoming an online beauty advisor. Sharing your knowledge and expertise in skincare and beauty routines can build confidence in your clientele. You can consult clients locally or globally depending on your niche, while building a brand around you that can lead to something huge in the future.
Hourly earnings: $5-$45+ Find jobs on: Beautytap, ZipRecruiter 
6. Online Recruiter
Recruiters used to only work in an office setting, but things have changed, and you can now work as an online recruiter from home. Your main duties will include posting vacancies and looking for potential employees for your company. Some companies may also require you to conduct the initial phone interview so you can screen applicants in advance and pass only the best ones to the relevant manager at the firm. 
Hourly earnings: $20-40
Find jobs on: CareerBuilder, Remote.co, Jooble

7. Email Marketer
Do you have a specific ability that no one else has? Can you craft email subject lines that people can’t help but click? If so, you can contact businesses and make money online by managing their email campaigns. Once you demonstrate that skill of enticing recipients, employers will rush to secure your service and give you a long-term contract. Major brownie points if you can help businesses grow their email list. 
Hourly earnings: $30-$45
Find jobs on: Upwork, PeoplePerHour, LinkedIn
8. Freelance Writer
If you’re a good writer, you can apply to write for blogs, magazines, journals, and even newspapers that publish their content online. Freelance writing is one of those online jobs that pays well because there’s a big need for writers, as more and more companies aim to provide quality content to their audiences. Besides excellent writing skills, you’ll need a passion for the particular niche you’ll be working in, like tech or fashion, for instance. 
Hourly earnings: $15-$100
Find jobs on: Problogger Jobs, FlexJobs, BloggingPro

9. Proofreader
Do you have a knack for grammar, can spot errors, and can fix disjointed sentences on the fly? The role of a proofreader may be right up your alley. As a proofreader, you’ll be expected to proof all types of content, including email copy, blog posts, business documents, and more. Basically, you’ll act as a second set of eyes for publishers and help them create content that looks more elegant and professional. 
Hourly earnings: $12-$50
Find jobs on: Upwork, Monster, Freelancer
10. Website Designer
If you are skilled at designing websites, you can work for NGOs, tech companies ,and more. Companies that hire you will test your proficiency in Adobe Illustrator, UX, and CSS, so make sure you’re well-prepared in these areas. With just a few skills and the ability to create eye-catching webpages, you could easily earn a good income. 
Hourly earnings: $30-$50
Find jobs on: 99designer, Upwork, Indeed
11. Instagram Influencer

If you are aged 13 to 17 and want to earn your own money (or extra cash), then consider becoming an Instagram influencer. This is one of the best online jobs for teens because you can do it part-time from the comfort of your home. These days, nearly every business is striving to partner with influencers who can expand and sustain their Instagram reach. If you have the ability to create cool Instagram Stories, know what hashtags to use, and can create amazing captions, you will do well as an influencer. 
Hourly earnings: $7-$40
Find jobs on: SimplyHired, LinkedIn

12. SEO Expert 
A lot of companies out there are looking for individuals who can help improve their search engine ranking. To work as an SEO specialist, you must be good at building backlinks and optimizing the existing content of a website. Sometimes, direct experience in the field is preferred or required, but a relevant degree is not mandatory.
Hourly earnings: $15-$50
Find jobs on: Job In SEO, PeoplePerHour, Fiverr
13. Facebook Ads Specialist 
Running Facebook ads is an effective way to increase sales, but most businesses simply don’t have the expertise or time to launch campaigns. That’s why Facebook ads specialists are high in demand. As long as you know how to set up enticing ad creatives and tailor campaigns towards specific audience segments, you’d be able to secure various online jobs and decide what firm you wish to work for.
Hourly earnings: $30-$100
Find jobs on: Indeed, SimplyHired, Hubstaff Talent
14. Graphic Designer
You could also specialize in graphic design. Having well-designed graphics is essential for most businesses, but inexperience in Adobe Photoshop can put off most job seekers almost instantly. What you need to know is that not all companies require fancy designs – some require graphics created through basic tools like PicMonkey and Canva. If you have basic computer skills, you could easily learn how to use these apps and then apply for relevant gigs. 
Hourly earnings: $25-$50
Find jobs on: Dribbble, Upwork

15. Voiceover Artist
If you have a naturally smooth accent along with an attractive voice, you may be able to work as a voiceover artist. Online jobs for voiceover artists relate to films, cartoons, podcasts, apps, audio recordings on public transport, dubbing on foreign-language films, and more. Make sure you have a decent computer with a fast internet connection, audio software like Audacity, and studio-quality headphones before you send any applications to potential employers.
Hourly earnings: $20-$60
Find jobs on: PeoplePerHour, Voices.com, Upwork
16. Stock Photographer 
Normally photography is seen as an offline job. But if you are a photographer who has a lot of really great images you took out of contract, you can sell these photos online. Through the help of online platforms, you can publish your photos online to be bought by customers, or used as stock photography online. This is an easy online job that pays without you putting much effort into the work, especially if you set it up as a side hustle to your normal 9-5 job.
Hourly earnings: NA, $1 per print
Find jobs on: Shopify, Burst (platforms to sell your work)
No Experience Online Jobs 
17. Data Entry Worker
Online data entry jobs require you to input alphabetic, numeric, or symbolic data into a system. It might not sound like tons of fun, but it’s an online job that can pay well! Plus, you can do the work whenever it suits your schedule. To excel in the role, consider bolstering your skills in computer programs like Microsoft Excel and Microsoft Word.
Hourly earnings: $10-$20
Find jobs on: Upwork, Working Solutions
18. Virtual Assistant
If you’ve ever wondered if there are online jobs for someone with basic skills, then becoming a virtual assistant (VA) might be a good option for you. You can make some great money by managing simple office tasks, like taking calls and answering emails. The best thing about VA jobs is that you can work as little or as much as you want, which makes them ideal for busy people who may have limited availability because of other commitments. 
Hourly earnings: $14-$30
Find jobs on:  Virtual Assistant Jobs, FreeUp, Onlinejobs.ph
19. Customer Service Rep
Nowadays, many companies are hiring customer service representatives to handle customer queries while working remotely. Training is provided, and you will get to pick a set schedule from a variety of shifts in a 24-hour period. If you have great interpersonal skills and enjoy helping others, consider applying for an online customer service job. Just remember that you’ll need a quiet space to work.
Hourly earnings: $8-$20
Find jobs on: VIPDesk Connect, Glassdoor, We Work Remotely
20. Music Reviewer
One of the most fun online jobs is getting paid to listen to your favorite music. There are companies that hire people to review tracks, test out short music samples, or rate new albums. Your feedback helps artists, record labels, and brands fine-tune their music before it’s released to the masses. 
Hourly earnings: $5-$15
Find jobs on: SliceThePie, Research.fm
21. Transcriptionist 
If you’re looking for easy online jobs to make some extra income, this one’s for you. Transcriptionists have to listen to audio recordings and reproduce them in the form of text. This job also requires you to have great attention to detail and be incredibly fast at typing. While not the most popular job type, transcription can be a reliable income stream for someone with lightning-fast fingers.
Hourly earnings: $15-$30
Find jobs on: Transcribe Me, rev.com, Scribie
22. Chat Agent
If you’re willing to help people with their problems but don’t feel comfortable talking on the phone, you can work online as a chat agent. Chat agents offer customer support via text-based chat and are expected to take multiple queries at once. This could be an ideal job for you if you don’t have a lot of experience working in an online role. 
Hourly earnings: $13-$20
Find jobs on: Jooble, Indeed, CrowdChat
23. Website Tester
Many brands want to know how easy their websites are to use and hire testing companies to get opinions from real people. As a website tester, you’ll need to answer a set of questions as you navigate through a site. Also, you’ll convey what you think about the user experience through video recording. Videos need to be 20-25 minutes in length. And if you have a good knowledge of how websites work, you could be especially helpful.
Hourly earnings: $15-$25
Find jobs on: UserTesting, Ferpection, TryMyUI
24. Online Moderator
This job requires you to moderate online interactions in online forums, social media groups, and more. Day-to-day duties will involve answering negative comments, categorizing queries, and settling disputes. With the rise in digital communities and chat rooms, the demand for online moderators is expected to remain high in the foreseeable future.
Hourly earnings: $15-$40
Find jobs on: Glassdoor, Cloudworkers, Upwork
25. Micro Job
Many online entrepreneurs and companies hire people to work on small tasks. These jobs usually pay a few dollars and don’t require a lot of time. Examples of micro jobs include web research, one-time social media posting, or simple typing tasks, etc. Because the task is short and pay isn’t that high, you should aim to complete as many tasks as possible.
Hourly earnings: $4-$10
Find job on: Clickworker, Zeerk, Amazon’s Mechanical Turk
Summary: The Best Online Work From Home Jobs in 2021
The demand for online jobs isn’t going to fade away anytime soon. And in an era where income is on the decline and traditional work policies change day-to-day, the opportunity to earn from the internet could be exactly what you need to stay sane. 
Whether your goal is to work part-time to build your savings or generate a full-time income while working from home, these online jobs can provide serious flexibility that most traditional workers will never experience.
In summary, here are the best online jobs you can do to earn money in 2021: 

Social media management
Online tuition
Bookkeeping 
Personal training
Online beauty consultancy 
Online recruitment
Email marketing
Freelance writing
Proofreading
Website designing
Instagram marketing
Search engine optimization
Facebook ads optimization
Graphic designing
Doing voice overs
Stock photography
Data entry
Virtual assistant 
Customer service 
Reviewing music
Transcribing
Chat agent
Website testing
Online moderation
Micro jobs

Which of these online jobs appeals most to you? Let us know in the comments below.
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25 of the Best Google Chrome Extensions That You Need to Use in 2021

There are more than a few ways to waste time on the internet.
But if you use it effectively, the web can help you to focus on your work, save money, become more efficient, and protect your personal information.
Enter Google Chrome extensions. .
These third-party applications allow users to tailor the way they access and use the world wide web.
In this article, you’ll learn about 25 of the best Google Chrome extensions.
But first…

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What Are Chrome Extensions?
Chrome add-ons or extensions are small programs you can install in your Google Chrome browser to extend its functionality. 
These programs enable you to perform certain functions, like taking a screenshot of a webpage or researching keyword volume, directly in the Chrome browser.
Developers typically build these extensions using CSS, JavaScript, and HTML scripts. 
25 Best Extensions for Chrome (Useful and Easy)
Now that you have the basic definition of Chrome extensions, let’s look at some good options to install for your browser. Some of them will help you become more productive and organized. Others will help you stay secure and save money. And more than a few others will improve your business.
1. Oberlo – Aliexpress Product Importer

With Oberlo’s Chrome Extension the entire product sourcing process is simplified. Import products from suppliers in seconds, with just one click. Oberlo is a dropshipping app that allows you to find trending products to sell online, add them to your Shopify store, and start selling today. You’ll never need to worry about packaging or shipping.
Couple your Oberlo account with their Product Importer extension and you can have your ecommerce store up and running in no time.
Add Oberlo Product Importer for free in the Google Chrome Web Store.
2. Koala Inspector – Inspect Shopify Shops

Ever land on an online store and wonder what platform it was built on? With this extension, you can see if that beautiful website was created through Shopify, an e-commerce platform for online stores and retail point-of-sale systems.
This interesting tool highlights not only if the website was created through Shopify, but also what the theme is, if any new products have been added, best selling products in the store, and product statistics. Alongside Oberlo’s Product Importer extension, this tool can help you get ahead of your competitors. 
Add Shopify Inspector for free in the Google Chrome Web Store.
3. StayFocusd

Procrastination is a funny thing.
One minute, you’re all set to work. Next minute, you’re learning about deep sea marine life on Wikipedia.
StayFocusd helps you to be more productive by limiting the amount of time that you can spend on time-wasting websites. Simply set how long you’ll allow yourself on distracting websites. Then, when you’ve used up your allotted time, the extension will block those sites for the rest of the day.
StayFocusd is also extremely flexible to your needs. You can block entire websites, specific subdomains or pages, and even specific in-page content (such as videos, games, and images).
Add StayFocusd for free in the Google Chrome Web Store.
4. News Feed Eradicator for Facebook

When used intentionally, Facebook is a magnificent tool. But if you let it, it will happily steal half of your morning.
If you find yourself spending too much time on Facebook, News Feed Eradicator for Facebook is the extension you need.
It eradicates the most addictive and time-consuming part of the site: the News Feed.
The best part about this Chrome extension is that it doesn’t block Facebook entirely. You can still use Facebook’s other features, such as Messenger, Groups, and Marketplace.
Add News Feed Eradicator for Facebook for free in the Google Chrome Web Store.
5. RescueTime

RescueTime is another popular productivity extension that measures how much time you spend on each website you visit.
We may think we only spent 5 minutes checking our email, but with RescueTime, there’s no hiding from the fact that it was more like, oh, I don’t know… exactly 27 minutes and 39 seconds.
*Gulp*
This app tracks everything so you can understand your habits and become more productive. It will even pause if your keyboard and mouse go untouched for two minutes or more.
RescueTime is free for the Lite version. However, to access additional features like alerts and site-blocking, you can upgrade to the Premium version for $6 per month or $72 per year.
Add RescueTime for free in the Google Chrome Web Store.
6. FoxClocks

Next on our Chrome extension list is FoxClocks, an add-on that shows all time zones from around the world at the bottom of your browser. If you worry about daylight saving time while working with a global team, then this is the best chrome extension for you. You can customize how you view the time via this extension making it very flexible.
FoxClocks automatically checks for updates to the time zone database, so you’ll know that you’ll always be on time.
Add FoxClocks for free in the Google Chrome Web Store.
7. Buffer

Buffer is a simple but powerful social media tool. If you’re managing multiple social media accounts and would like to schedule updates to platforms like Facebook, Twitter, Pinterest, and LinkedIn, you need this tool.
The extension places Buffer in the toolbar so that whenever you land on a page you’d like to share, all you have to do is click the icon and schedule your updates.
The free version lets you connect three social media accounts, and schedule up to 10 posts to be published later. But Buffer also has a handful of other premium plans depending on your needs.
Add Buffer for free in the Google Chrome Web Store.
8. BeFunky

BeFunky is a free extension that helps with image editing. It’s designed to help you whip up professional-looking images to include in your projects.
Just open a webpage in your browser and click the BeFunky icon to open the extension in a new window.
Your webpage and its contents will be waiting in an image editor for you to customize. Then, you can use an array of editing tools to customize the image. BeFunky’s free version allows you to edit for contrast and exposure, as well as modify the layers and background.as.
The best part is that BeFunky offers many free templates, so you can easily create a brochure, poster, or invitation card. .
Add BeFunky  for free in the Google Chrome Web Store.
9. Loom

Sometimes emails won’t cut it and things are best done in a video.
Loom is a free Google Chrome extension that allows you to capture, narrate and instantly share video recordings of your screen. This isn’t the best program for video editing, but it is jam-packed with incredibly useful features.
Record just your current tab or your entire screen. Choose whether you’d like to include a thumbnail video of your face on the webcam. Plus, you can share the videos instantly, and even choose whether the video needs a password to be seen.
The best part is that there’s no limit to how much you can record — and it’s absolutely 100% free!
Add Loom for free in the Google Chrome Web Store.
10. Send to Kindle

Do you ever come across long articles that you’d love to read, but just don’t have the time at that particular moment?
Send to Kindle is a simple extension that solves this problem entirely.
Whenever you come across something online that you’d like to read properly, instead of missing out or frantically skim-reading it, use this extension to come back to it at a more convenient time.
You can send web content to your Kindle in just two clicks, and the extension will convert it into a clean, reader-friendly format.
Add Send to Kindle for free in the Google Chrome Web Store.
11. Mercury Reader

Most web pages today have an incredible amount of clutter and advertising on them. This can make it difficult to focus on the article you want to pay attention to.
Mercury Reader to the rescue.
This simple extension strips away all of the noise and presents clean, reader-friendly versions of web pages and articles.
Choose between a dark or light theme, and share articles sans clutter via email or social media.
Add Mercury Reader for free in the Google Chrome Web Store.
12. Grammarly

Grammarly is a powerhouse. This extension checks the grammar and spelling of everything you write online.
Never again will you make a silly typo or grammar mistake in your emails, Facebook comments, tweets, and so on.
What’s more, it doesn’t just check spellings but offers accurate, context-specific suggestions.
The Chrome extension is free, but Grammarly also has some extra premium features available for a monthly fee.
Add Grammarly for free in the Google Chrome Web Store.
13. Google Dictionary

Sure, you could Google it, or head to Dictionary.com — but why bother when the Google Dictionary extension offers a shortcut?
Instead of opening a new tab to check the definition or spelling of a work, simply highlight the word and click the Google Dictionary extension icon in your browser.
Alternatively, click the icon and type in the word or double-click a word on any web page.
It’s fast, simple, and essential.
Add Google Dictionary for free in the Google Chrome Web Store.
14. Google Calendar

How often do you check Google Calendar? For many people, the answer might be one of two things: “too much” or “not enough.”
Either way, this extension is your salvation.
It puts a small Calendar icon in the toolbar of your browser. Now, you can check your upcoming events with a single click without leaving your page. Plus, your calendar isn’t taking up valuable tab space.
You can also customize which calendars appear in the extension, and if you’d like to know more details simply click “Google Calendar” to open your full calendar in a new tab.
Add Google Calendar for free in the Google Chrome Web Store.
15. Evernote Web Clipper

Evernote is hands-down the best way to collect and organize resources and notes online. This incredible tool also syncs across all of your devices and even lets you search images for text.
The Evernote Web Clipper Chrome extension lets users save web content to their Evernote notebooks in just a couple of clicks.
But that’s not all.
You can also save full articles, reader-friendly versions, screenshots, and more. Plus, Evernote even lets you annotate screenshots within your browser before you save them to your account.
Evernote is free, but also offers premium business features for a monthly fee.
Add Evernote Web Clipper for free in the Google Chrome Web Store.
16. Cite This For Me: Web Citer

Properly attributing research, data, and quotes can be a pain, to say the least.
Cite This For Me: Web Citer is here to help.
This free web tool is designed to help you quickly prepare an entire bibliography or reference list in no time at all. Simply add your references or citations, choose your citation style, and add the formatted bibliography to your paper.
Add Cite This For Me: Web Citer for free in the Google Chrome Web Store.
17. Boomerang for Gmail

Boomerang is the ultimate email productivity tool.
With this Gmail plugin, you can write emails and send them later – even if you’re not online. That way, you won’t end up in a perpetual back-and-forth email conversation that consumes your days.
But that’s not all.
You can also track responses, write better emails with the help of AI, schedule reminders right inside Gmail, know when your emails are read with cross-platform read receipts, and more.
The Boomerang extension puts all of this functionality just a click away. If you’re looking for cool Chrome extensions, this tool won’t disappoint. 
The free plan allows users to schedule up to 10 messages per month, but Boomerang also offers unlimited scheduling and premium features for a small monthly fee.
Add Boomerang for free in the Google Chrome Web Store.
18. AdBlock

No list of the top Chrome extensions would be complete without AdBlock.
This extension has had over 200 million downloads and it’s easy to understand why. With the constant bombardment of interruption advertising in 2018, this extension is vital.
AdBlock blocks ad content from known ad servers and providers.
You can choose to continue seeing unobtrusive ads, whitelist your favorite sites, or simply block all ads by default. Some websites will require you to disable your ad blocker to see their content. AdBlock lets you whitelist these sites in just a couple of clicks.
Add AdBlock for free in the Google Chrome Web Store.
19. Honey

Who doesn’t love a discount?
But no one loves a spam-filled inbox full of updates, and newsletters from retailers – even if they do include coupons.
Honey was created to solve exactly this problem.
Whenever you reach the checkout of an online store, this extension scours the web for discount codes that you can apply to your basket with one click.
It works with Amazon, Target, Macy’s, and more than one hundred other online stores in the US, UK, and Canada.
Save money without the hassle.
Add Honey for free in the Google Chrome Web Store.
20. InvisibleHand

InvisibleHand is one of the most recommended Chrome extensions for saving money. With this tool,  you save by searching the web for lower prices.
It’s not a perfect system, but the extension is definitely worth having as it searches a pool of over 600 retailers to see if you could save money on your purchase.
The extension works particularly well for flights and is supported in the US, UK, and Germany.
Add InvisibleHand for free in the Google Chrome Web Store
21. Keywords Everywhere

If you’re a marketer, keywords are an important part of your life.
Sure, there’s a host of incredibly complex tools out that you can spend hours diving into. But what if you just need to check out a keyword or two?
That’s where Keywords Everywhere can help.
This extension shows related keywords and People Also Search For Keywords for free. With the paid version you can see the volume, cost-per-click (CPC), and competition for keywords wherever you search them on sites like Google, Amazon, YouTube, and more.
Stay on top of your keyword game with ease.
Add Keywords Everywhere for free in the Google Chrome Web Store.
22. Tab Wrangler

Be honest: How many tabs do you have open right now? If there’s too many to count at a glance, check out Tab Wrangler.
This simple extension automatically closes Tabs after they’ve been inactive for a set period of time. Don’t worry though, it won’t close tabs that you “Pin” even when you’re not browsing them.
What’s more, closed tabs are easy to recover – just click the Tab Wrangler icon to see a list of closed sites.
Ditch the clutter.
Add Tab Wrangler for free in the Chrome Web Store.
23. LastPass: Free Password Manager

Remembering passwords for so many sites is such a hassle. So much so that lots of people just use the same password for multiple sites…
Sure, this makes your life easier – but it makes the hacker’s life easier, too.
LastPass is a tool that stores all of your passwords securely in your “vault.” To access this vault, you set one extremely secure password. Then, you can set LastPass to create new, super-secure passwords for all of your online accounts.
LastPass automatically enters your new secure passwords wherever you go online. Plus, the tool syncs across multiple devices.
It’s simple, secure, and free. You can also access premium features for a small yearly fee.
Add LastPass for free in the Google Chrome Web Store.
24. Momentum

Momentum allows you to transform the New Tab Page into a personalized productivity dashboard.
When you open a new tab in Chrome, this extension will greet you with a stunning photo, inspirational quote, and the question, “What is your main focus for today?”
You use a widget for your to-do list and add links to your favorite sites for easy access. Oh, and the weather is also displayed in the top right-hand corner of the window.
Add Momentum for free in the Google Chrome Web Store.
25. Earth View from Google Earth 2.

Earth View from Google Earth is a minimalist alternative to Momentum. This extension presents you with a breathtaking satellite image from Google Earth each time you open a new tab in Chrome.
Although there are no productivity widgets, there are links to download the photo as a desktop wallpaper, view the image on Google Maps, or share it on social media. You can also access Google Apps from the window.
Add Earth View from Google Earth for free in the Google Chrome Web Store
Conclusion
The internet is an incredible tool when used effectively.
So take advantage of these usefulChrome extensions to get the most out of your time spent on the web.
Which extension are you most excited to start using? Let us know in the comments below!
Summary: 25 Best Browser Extensions for Chrome Users 

Oberlo – Aliexpress Product Importer
Koala Inspector for Shopify
StayFocusd
News Feed Eradicator for Facebook
RescueTime
FoxClocks
Buffer
BeFunky
Loom
Send to Kindle
Mercury Reader
Grammarly
Google Dictionary
Google Calendar
Evernote Web Clipper
Cite This For Me: Web Citer
Boomerang for Gmail
AdBlock
Honey
InvisibleHand
Keywords Everywhere
Tab Wrangler
LastPass: Free Password Manager
Momentum
Earth View from Google Earth

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The Ultimate Guide to Writing Meta Descriptions

As an ecommerce entrepreneur doing SEO, you may have already optimized various aspects of your online store, like your product descriptions or images. However, your work is incomplete until you nail the meta description of your web pages.
Meta descriptions are crucial for on-page SEO, so it’s important to optimize them for both readers and search engines. Below, we explain how meta descriptions work, and provide a guide to writing meta descriptions that’ll help your online store succeed. 
At the end of this post, you’ll be equipped with all the SEO knowledge you need to create your own compelling meta descriptions.
Let’s get started.
What is a Meta Description?
A meta description is a snippet of text that summarizes a page’s content in up to 160 characters. You’ll likely have seen meta descriptions before when you’ve used a search engine like Google.
Whenever you enter a search query into Google, you’ll be presented with a SERP (Search Engine Results Page). On this SERP you’ll find various results that are related to your search query. Below, we’ve placed an image which shows an excerpt from a SERP for ‘Oberlo’.

Here, you’ll find that there are two main features to note. First is the blue text that you see in the image above, which is known as the ‘Title Tag’. The function of the Title Tag is to show the title of the page. Below this you’ll find the meta description, which has a simple function — to draw visitors from the search engines to click on your link.
How Long Should a Meta Description Be?
The ideal meta description length is 155-160 characters. Although there’s no penalty for going above 160 characters, search engines typically limit snippets to the mentioned character range. You can use a tool like www.charactercountonline.com to keep a count of your meta description characters. 

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As a store owner, you’ll want to do everything in your power to get your products into the view of potential customers. Meta descriptions help you to raise your clickthrough rate from three main sources — search engine results, social media shares, and social bookmarks. In all three of these sources, a meta description can provide more information about the page, and help you to secure the attention of a reader.
Although search engines have confirmed that they don’t use meta descriptions in the ranking algorithm directly, Google does use a page’s CTR (Click Through Rate) to assess how well your webpage fits the search query. As meta descriptions really help you to increase the CTR of your web page, they’re a great way to increase your Google ranking.
When you have a higher ranking on Google, you’ll be getting more visitors. More visitors to your store means more potential customers, which means you’ve also got a higher chance of making sales. After all, there are over one billion monthly active users on Google!

Now that we’ve covered the function of a meta description, it’s time that we explained how to write a meta description that’ll boost the traffic that your online store receives. 
It’s important to note that there are some differences between meta descriptions for a home page, and for product pages. We’ve created a simple guide to creating meta descriptions for both home pages and product pages below:
Creating a Homepage Meta Description
When you’re writing a meta description for your homepage, you’ll need to convey the overall message of your business in just 160 characters. This is certainly a difficult task, even if you are an experienced writer.
As a general rule, it’s always a good idea to maintain simple meta descriptions, whilst coming up with a compelling reason to click on the page. When your potential customers are using Google, they won’t even realise why they’ve made a decision — they’ll simply see your compelling meta description copy and then click on the link.
Here’s a great example for a homepage meta description:

Gymshark has created a meta description which sums up their brand’s vision in just 15 words. It’s short, snappy, and relevant to their audience. 
If, like Gymshark, you can summarize your brand in less than 160 characters, you can also use a CTA (Call To Action). Gymshark uses ‘Shop Gymshark now’ as a direct command to the audience, which will entice traffic to their store.  
Plus, the brand uses aspirational language like ‘be a visionary’ to communicate directly with potential customers.
Creating a Product Page Meta Description
Optimizing product page meta description is slightly different from creating a home page meta description. 
Instead of conveying your brand’s vision in just 160 characters, you’ll need to alert potential customers about the benefits that they’ll receive if they click on your product page. 
It’s a great idea to include the unique selling points of your product in the meta description, as this is most likely to draw in potential customers.
Here’s a great example of a product page meta description below:

Here you can see a great meta description for Myprotein’s protein bar product page. Immediately you’ll see the product, and the keyword, has been mentioned — this is great for SEO purposes. Straight after this you’ll find the benefit that you’ll get if you choose these protein bars. They’re described as a ‘convenient nutritional snack’ which is exactly what somebody searching for protein bars is looking for.
You’ll also find at the end of their meta description they have written ‘an unrivaled range of bars, cookies and …’, as the list is incomplete, potential customers are likely to visit the page to find out the missing information.
Whether you’re writing a meta description for your store’s home page, or a best-selling product page, you’ll be able to use these examples as inspiration. 

If you’re running your store with Shopify, you can adjust your meta descriptions from your Shopify settings. You can access this from your Sales Channel, clicking on Pages, and then using ‘Edit Website SEO’.

Important note: If you haven’t yet created meta descriptions for your web pages, don’t worry — Google automatically creates one for each page. 

Meta descriptions that have been curated by Google’s algorithm will simply display text that is already on your page. Whilst using these automatically generated meta descriptions is sufficient, it’s your job as an ecommerce entrepreneur to make sure that your store stands out from the crowd. Create your own meta descriptions and you’ll be able to increase your CTR and further optimize that page for a specific keyword.

Meta Description Preview Tools
A meta description preview tool enables you to view what your link will look like on a SERP before you publish the page. If you’re looking to bolster your webpage’s SEO, these tools are essential. Here are a few free meta description preview tools which you can use to perfect your website meta description.
Portent

Portent has created a simple meta description preview tool which you can easily use to practice and perfect your page’s meta descriptions. When you use this tool, you’ll need to enter the title tag, meta description, URL, and any keywords that you’re looking to optimize. Once you’ve provided this information, you’ll be given a view of how the page looks on a SERP.
ToTheWeb

ToTheWeb’s meta description preview tool has two functions, both of which are fantastic for an ecommerce entrepreneur. The first function allows you to enter your page’s URL and you’ll then be provided with an outlook of how the page appears on a SERP. The second function of the tool is a meta description editor — you can use this to edit and optimize your page’s meta description. Once you’ve landed on a killer meta description, you can update your page and reap the benefits.

When you’re optimizing an onlines store for search engines, it’s critical that you take into account mobile audiences. It’s estimated that around 69% of all internet users use mobile for product research, and that figure is only going to go up in the future.
It’s a great idea to bare this in mind when you’re creating meta descriptions for your pages. We recommend that you use Yoast when creating your meta descriptions — they have incorporated buttons on their tool which allow you to switch between mobile and desktop meta descriptions.

When you’re creating meta descriptions for a mobile audience try to ensure that your title tags are kept within 40-60 characters, and that your meta descriptions are less than 90 characters long. The reason for this is that there are fewer characters displayed on a mobile SERP, as the screen sizes are also smaller.

6 Tips for Optimizing Your Meta Description and CTR
Now you’re ready to start creating your own meta descriptions — congratulations!
It doesn’t matter if you’re already a skilled SEO writer, or if it’s your first time optimizing a web page, you’ll learn the best writing techniques as you’re creating your own meta descriptions. Just before you dive into meta descriptions yourself, we’ve created a list of 6 tips that’ll help you to optimize your meta descriptions, and increase the CTR for your store:
1. Answer the User’s Question
People use search engines like Google to find answers. It doesn’t matter if the question that they’re asking is ‘is Berlin hot in Summer?”, or “how to become rich with dropshipping?” — if you can answer the user’s question in your meta descriptions, you’ll be able to entice intrigued readers to click on your content.
2. Ensure Your Meta Descriptions Are Relevant
When you’re writing a meta description, it’s imperative that the copy is relevant to not only the Title Tag, but that it’s also relevant to the search term that user is interested in. If you’re selling sunglasses and your meta description includes information about handbags, your audience will be confused and unlikely to click on your page.
3. Drive Home Your Message
60 characters really isn’t a lot to work with when you’re writing a meta description. Once you’ve decided on the messaging that you want to use, try to include it as much as you can in the character limit. Every word should be there for a reason, and that reason should be to improve your CTR.
4. Create Enticing Meta Tag Copy

Studies show that 8 out of 10 users will click on your page if you have a compelling copy. Take advantage of this information and create the best page titles that you can — it’ll really help your store to generate and secure traffic.
5. Take Advantage of CTAs
It’s a great idea to include a CTA (Call To Action) in your meta description. A CTA like ‘buy now’ is a direct command that may inspire your users to take action and purchase a product from your store.
6. Use the Active Voice
It’s always best to use the active voice when you’re writing your meta descriptions. Instead of using language like, “All the best styles are found here”, use “Find all the best styles”. This presents a command to potential customers, instead of a suggestion.

Now you’re ready to write great meta descriptions for your online store! You’ll be able to use the tips and tricks mentioned in this article to start generating even more organic traffic to your ecommerce store today.
In summary, here are all the steps to writing good meta descriptions:

Answer questions through your description
Ensure your he meta description copy is relevant to search intent
Make full use of meta description length
Use enticing copy for your meta description tag 
Take advantage of call-to-actions
Write in an active voice 

If you have any more questions about meta descriptions, or ecommerce businesses in general, let us know in the comments section below — we’re happy to help you on your entrepreneurial journey.

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What is Dropshipping: Things You Need To Know Before Getting Started

If you’re seeking an online business opportunity, chances are that you’ve come across dropshipping. Dropshipping is an online business model that can generate high returns for the aspiring ecommerce entrepreneur. It’s possible to start dropshipping with a small amount of startup capital and some sweat equity. Once you begin to see success, you can scale by allocating more resources to advertising and brand building. But how does dropshipping work, and why should you go for this model to realize your entrepreneurial dream?
Before we get any further, it’s important that you have an answer to the question ‘what is dropshipping?’

What is Dropshipping?
Dropshipping is a type of retail fulfillment method for online stores, where instead of warehousing inventory, merchants purchase products from third-party suppliers as customers make orders. The products are then shipped directly to the consumer. This way, the seller doesn’t have to handle the product directly. Sound familiar?
For the retail store manager, when it comes to shipping and order fulfillment, this is a mostly hands-off process. The merchant doesn’t have to stock products, order inventory in bulk, or physically fulfill the orders in any way. Instead, the third-party supplier will ship products on the merchant’s behalf. 
Dropshipping is great for entrepreneurs because running a store doesn’t demand as much operational capital as the traditional retail model. You don’t have to open a brick-and-mortar store, hire employees, keep the lights on, pay overhead, or stock products. Instead, you open an online storefront and buy wholesale from suppliers who already have products and warehouse space.
What Is a Dropshipper?
A dropshipper is a manufacturer or supplier who manages inventory for a retail merchant and ships orders to their customer. The merchant is mainly responsible for gaining customers by driving traffic to the store and processing orders, meaning you’ll effectively be a middleman. Despite this, you’ll reap the lion’s share of the profit by marking up the items you sell. It’s a simple business model and one that can be very rewarding.
Millions of entrepreneurs flock to dropshipping because it has low barriers to entry and requires less money to launch. That’s probably why you’re interested! And the best news of all? With dropshipping, you can build a business that’s sustainable in the long term right from your laptop.
Of course, there are both drawbacks and advantages to this business model, and it’s important that we look at them before you start your own dropshipping ecommerce business. Once you understand the pros and cons of dropshipping, however, learning how to do so effectively will be a breeze — especially with the great resources Oberlo provides to aspiring entrepreneurs!
Benefits of Dropshipping

1. A dropshipping business is easy to set up 
You don’t need prior business experience to get started with dropshipping. If you take some time to learn the basics, you can launch a business quickly and learn the rest as you go. 
It’s easy to start a dropshipping business because start-up costs are low — especially when compared to other types of retail business models. For instance, you don’t need a warehouse to store products or a team to help you out. You also don’t have to worry about stocking or shipping either. It’s surprisingly hands-off, especially once you get going.
All of this means that you can start your business today. In fact, you can get everything up and running within a matter of hours.
You will need some foundational knowledge and the right tools and resources, and that’s why we created this guide. By the time you’ve finished it, you’ll be equipped with the knowledge you need to jumpstart your own dropshipping business.
2. Dropshipping is scalable
As you scale up, your business model doesn’t have to change very much at all. You’ll have to put more work into sales and marketing as you grow, but your day-to-day will stay more or less the same aside from processing more orders.
One of the benefits of dropshipping is that the infrastructure costs don’t skyrocket when you scale. Because of this, you’re left with more to allocate to the marketing side of your business. The more you focus on promoting your business and delivering great customer experiences, the better off you’ll be.
3. Dropshipping doesn’t require an office
You can run an entire business right from your laptop, and you don’t need to make any high-level investments. Your largest expense will be advertising, which is a budget you can scale as your store gains more traction. Even as your business grows, your costs will be fairly low – especially when compared to traditional business expenses.
4. Dropshipping is flexible
This is one of its biggest benefits. You get to be your own boss and set your own rules. It’s by far one of the most flexible careers that anyone can pursue.
You can work from home with little more than a laptop, and you can work at the times that are most convenient for you. This is ideal for entrepreneurs who want a business that works for them. You won’t have to bend over backward to get things done. Instead, you set your own pace.
Dropshipping is also flexible in that it gives you a lot of room to make decisions that work for you. You can easily list new products whenever you want, and you can adjust your strategies on the fly. If you’re going on vacation, you can automate everything to generate passive income while you’re away. You get the idea – the possibilities are limitless.
5. Dropshipping is simpler to manage
Since it doesn’t require you to make too many commitments like hiring staff or renting warehouse space, you can manage everything with little hassle. Once you’ve found suppliers and set everything up, for the most part, you’re only responsible for managing your online storefront.
Disadvantages of Dropshipping

1. Dropshipping has slim margins
One of the disadvantages of dropshipping is that you should expect low margins initially. That’s not to say it can’t be profitable, but you should be aware that the product margin in some niches might be small.
This issue is especially problematic when you’re dropshipping in a super-competitive niche. When you’re fighting for customers’ attention, it can be difficult to achieve the kind of profits you desire. However, if you choose the right niche, and target the right audience, you’re far more likely to attain wider margins. In niches with lower competition, you’ll also have better margins, but at some point, sales may begin to plateau. That’s why the success of many dropshipping stores is dependent on highly optimized advertisements driving high volumes of sales. 
2. Dropshipping can complicate order processing 
Dropshipping seems straightforward: The customer orders, you process, and your supplier fulfills. And for the most part, it is simple.
However, if you’re sourcing products from multiple suppliers, you might run into some problems. Each of your suppliers might use a different shipping solution, which presents a problem for both you and your customers. Depending on your shipping setup, the cost of shipping can be prohibitive, especially when shipping multiple products.
Different suppliers will also have different structures in place for processing and billing. Since you have to manage the interaction with your suppliers, this can sometimes get tricky.
3. Dropshipping doesn’t give you a lot of control
One of the disadvantages of dropshipping is that you don’t have control over certain aspects of the dropshipping process such as stocking products, order fulfillment, and shipping. You have to rely on your suppliers to do everything right and work seamlessly. This lack of control can be off-putting to some entrepreneurs, but it usually isn’t a problem.
This just means that when something goes wrong, it can be tricky to manage. While supplier problems can sometimes cause customer retention issues, you can mitigate them and keep customer churn to an absolute minimum with the right damage control.
4. Dropshipping makes customer service more challenging
This is another problem that happens when orders go wrong or suppliers fail. Because you’re just the store owner and don’t have a lot of control, it can be difficult to sort out orders and handle customer support.
One of the most unfortunate disadvantages of dropshipping is that you have to take the blame when your customers complain. You could be doing everything right and still run into problems if your suppliers have issues. That being said, taking responsibility and absorbing the mistake on behalf of your suppliers is all part of the business model, so don’t sweat it!
Is Dropshipping for You?
Dropshipping isn’t for everyone. And it certainly isn’t a get-rich-quick scheme. But if you’re willing to take the good with the bad, then it can be an exciting endeavor. That being said, it’s still understandable if you have reservations like these: 

“I don’t know if I have enough time to start a business.”
“I don’t want to risk getting fired from my day job.”
“What if I spend a lot of time and invest money into dropshipping only to be unsuccessful?”

When thinking about starting a business, it’s normal to have those reservations but don’t let them stop you. If you think dropshipping might be a way for you to earn more money and enjoy newfound freedom, take a leap of faith and dive in! 
Is Dropshipping Profitable?
There are many ways to start and grow a dropshipping business. Our entrepreneur stories talk about merchants who have started dropshipping businesses to make a few extra hundred bucks a month, while others have grown multiple six-figure stores. Whether you are looking to start dropshipping as an introduction to ecommerce or a business model to last forever, it is important to understand how dropshipping can be profitable to you.
Dropshipping as a Side Hustle

What is dropshipping’s main appeal? Because it’s flexible and it doesn’t demand too much time once set up, it’s the ideal side job. Many entrepreneurs choose to do dropshipping on the side while they have a main job that provides steady income. In other words, you don’t have to sacrifice your day job to pursue your dreams of becoming an entrepreneur.
The No. 1 worry here is that your employer will prevent you from having a side hustle, but believe it or not, many companies are fine with it. You’ll want to make sure you’re in the clear by asking about your company’s policy on side businesses and review any non-compete agreements you’ve signed. You also definitely want to ensure there’s no conflict of interest. But if everything checks out, then you’re good to go.
You don’t need to dedicate too much time and energy to dropshipping, meaning you’ll likely be able to take it on without any hitches. Worried that your side hustle will make you underperform? You don’t have to be! You can spend only a couple of hours on your dropshipping business every day and still succeed.
However, it’s important to know your limits. If you regularly work overtime at your day job and struggle to find time for important daily responsibilities, you might not be able to give a dropshipping business the attention it needs. Even though dropshipping doesn’t require a lot, you do need to carve out time in your day for it.
In most cases, it just takes a little bit of time management and scheduling. Plenty of dropshipping retailers manage their main and side jobs easily. You don’t need to sleep three hours a night or skip meals to make it work. You’ll need to figure out a schedule that works for you and stick to it religiously.
Dropshipping as a Full-Time Ecommerce Business

One of the benefits of dropshipping is flexibility. You can make your business as big or as small as you want it to be. Many dropshippers choose to do it on the side, but it’s also a viable career path. If you want to be a full-time dropshipping retailer, you can be!
Once you’ve reached customers and gotten enough sales, you can move from dropshipping part-time to full-time. Best of all, you can make this happen at whatever pace you want.

Obviously, this is going to take more work, but the payoff is well worth it. Once you figure out how to dropship effectively, you won’t have to worry about unsteady revenue. A well-established dropshipping ecommerce business operates like clockwork, and it can even feel like you’re generating passive income.
And since it doesn’t take up a lot of time, you could even take on a side hustle while still being a full-time dropshipping retailer! The sky’s the limit.
Maybe you’re still skeptical about becoming a full-time dropshipper. But guess what: there are thousands of success stories from entrepreneurs who started out right where you are today. It doesn’t take a degree in business or millions in capital to make a living from it. Plus, our dropshipping tutorial covers everything you need to get started.
The Dropshipping Process
Now that we’ve covered what dropshipping is, let’s discuss exactly how it works. Here’s a step-by-step overview of the entire dropshipping process as well as a look at what the customer experiences (and why it matters).

As you can see, the retailer is just one piece of the puzzle. A successful dropshipping operation relies on multiple parties all working together in sync. It can be broken down into three basic steps:

The manufacturer creates the products and sells them in bulk to suppliers and wholesalers.

Let’s say Manufacturer A makes water bottles. After the bottles roll off the production line, they’re sold in bulk to suppliers and wholesalers, who turn around and resell the bottles to retailers.

Suppliers and wholesalers sell the products to retailers.

A retailer like yourself searches out a supplier for a specific type of product. The retailer and supplier then enter into an agreement to work together.

Image source
A small note here: While you can buy directly from product manufacturers, it’s often much easier to purchase from suppliers instead. Most manufacturers have minimum purchase requirements that can be rather high, and you’d also have to store, stock, and ship the products.
So, it might seem simpler to buy straight from the manufacturer, but you’ll benefit most from buying from suppliers (and dealing with the slight markup).
Suppliers are also convenient because many of them specialize in a certain niche, so you can easily find the kind of products you need. 

Retailers sell the products to consumers.

Suppliers and wholesalers do not sell directly to the public; that’s the retailer’s job. The retailer is the final step between the product and the consumer.
Retailers provide online storefronts from which consumers purchase products. After the wholesaler marks up the product, the retailer marks it up yet again to arrive at the final price. By “markup,” we’re referring to setting a price that covers the cost price of the item and brings you a profit.
That’s it! That’s the entire dropshipping process from start to finish. It’s a straightforward but crucial concept in business.
Later in this guide, we’ll cover how to start a dropshipping retail business. In other words, you’ll learn how to become the merchant that purchases products from wholesalers to sell to the public. This could mean you sell via eBay or your own website with an online storefront.
Now that you know what the dropshipping process looks like, consider what it’s like for the customer.
Dropshipping and Customer Experiences 
You’ve bought products online hundreds of times before, but you’ve probably never thought about the experience. It’s second nature for consumers. As a customer, you don’t need to think about it, but as a retailer, you absolutely should.

Image source
Retailers can learn a lot by thinking about the ideal customer experience of ordering from a store. This may seem obvious, but if there are any snags in the customer experience, it could spell trouble for you as a retailer. It’s important to know what your buyers expect.
Let’s pretend you have a business called Fancy Water Bottles, a site called FancyWaterBottles.com, and a wholesaler called Water Bottles Worldwide. Here’s what the ordering process would look like from the customer’s perspective:

Customer A places an order for a water bottle on FancyWaterBottles.com and immediately receives an email confirmation of the purchase.
After a few hours and up to a couple of days, Customer A receives a notification that their order has shipped. The notification includes tracking information, so Customer A knows exactly where their package is while en route.
Customer A receives the water bottle.

It’s the same process you’ve gone through each time you’ve purchased anything online. This seems basic, but there are two important aspects of this experience.
First, it’s simple. All the customer has to do is order the product and pay for it. Everything else, like an order confirmation email and tracking information, is handed to them on a silver platter.
And that brings us to our second point: convenience. The buying experience is extremely convenient in every way. An online purchase takes just minutes to make, and customers can browse any retailer’s site at their leisure. And if all goes well, the customer won’t even have to interact with anyone. It takes the minimum amount of effort to achieve the desired result of getting a product.
This experience is a lot like buying a water bottle at a big box store and using the self-checkout. It’s a no-fuss process that doesn’t present any problems. This is a big reason why people buy online in the first place, so your storefront has to give your customers that same level of convenience.
Last but not least, the customer should never have to learn that any other parties besides the retailer are involved. Think about it. When you buy something online, you think, “I bought a water bottle from Fancy Water Bottles.” You don’t consider where the retailer got the product or who might be shipping your order.
This is how the dropshipping process should ideally look from the customer’s point of view. Now, let’s break down what happens on the other end.
Dropshipping Behind the Scenes
That’s what the customer sees, but what is dropshipping like behind the scenes?. Here’s an overview of the process:

Customer A places an order for a water bottle on FancyWaterBottles.com and receives an email confirmation of the process. Let’s say the total came to $14.95.Fancy Water Bottles receives the same email confirmation as well as Customer A’s payment. This is usually made possible by automated software that sends out the confirmation to both buyer and seller.
Fancy Water Bottles sends the order to Water Bottles Worldwide. Typically, a sales representative from Water Bottles Worldwide will receive and process the order. The retailer will then be charged for the purchase.For this example, let’s say Water Bottles Worldwide charges $12.95 for each water bottle. The retailer will pay that amount, and the difference is the profit the retailer will make. In this case, the retailer will net a profit of $2.00.
Water Bottles Worldwide packs up the order. Although the wholesaler ships the product, the package will be addressed from Fancy Water Bottles, and the Fancy Water Bottles name will appear on the invoice and packing slip. (This is so the customer will recognize the retailer’s name on the package.) The wholesaler then sends an invoice and tracking information to the retailer.
The retailer sends along the shipping information to the customer. This finalizes the retailer’s role in the order process.
The customer receives the package and enjoys the water bottle.

That’s the dropshipping process in action. You can see how the retailer, wholesaler, and manufacturer all have to work together flawlessly. When done right, it’s a smooth process that results in minimal work for everyone involved.
One point that needs to be stressed is that you, the retailer, are responsible only for two steps: sending orders to the supplier and shipment information to the consumer. Sometimes, you’ll have to be responsible for other things like customer service, but if everything goes smoothly, those two steps are the only ones you have to complete.
Getting Started With Dropshipping
All of this may sound like a complicated puzzle, but once you learn how to dropship, it’s a smooth process for everyone involved. You, the dropshipping merchant, can do everything remotely and never even touch a single product!
Remember that you don’t need any business experience to open a dropshipping storefront. It certainly helps, but it’s not necessary. Many budding entrepreneurs don’t ever chase their dreams because they believe they need an MBA or years worth of experience. This is not the case. One of the benefits of dropshipping is that you can learn how to dropship as you go.
Better yet, there are numerous resources that make dropshipping easier than ever before. You can have absolutely zero business experience and still easily make a profit. You’ll need to learn the ropes along the way, and it will be challenging at times, but it’s more than worth it.
Summary: What Is Dropshipping in 2021?
The question “what is dropshipping?” and all the basic things one should know before getting started have been answered. Now it’s your turn to sleeve up, embrace the learning curve, and immerse yourself in dropshipping. 
You may start small at the beginning with uncertainty and perhaps fear of failure, but all the successful entrepreneurs used to be at the same starting point. Draw up a strategic plan, evaluate opportunities and costs, start yours, and make your business dream happen.

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How To Register a Business in 2021

DISCLAIMER: This article is for informational purposes only, and doesn’t constitute professional legal advice. Oberlo is not liable to you in any way for your use or reliance on this article.
It’s essential that ecommerce entrepreneurs know how to register a business, especially at the start of their entrepreneurial journey.
Once your online store has been registered as a legal entity, you’ll be protected if any of your customers, or competitors, decide to file legal action against you.
If you’re new to the concept of registering a business, the thought can be quite daunting. We’ve created this article to walk you through all the necessary steps which you’ll need to consider when you’re registering a small business in the US.
You’ll soon know how to register your business and get the stability and legal security which individuals who are just starting an online business need. 

Don’t wait for someone else to do it. Hire yourself and start calling the shots.

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Do I Need to Register My Business?
Although you can run a business without registering it, it’s a good idea to incorporate it as your business grows. Registering businesses makes them official in the eyes of the government, and it ensures both your personal and business assets are legally secure.
Steps to Register a Business
Registering your business isn’t complicated, but it does require you to take the right steps. The procedure to register as a legal entity involves: 
1. Naming Your Business
Every ecommerce entrepreneur will need to take the first step towards registering their business by deciding on a name for their online store.
It’s essential that you come up with a memorable name for your online store– something which is going to catch the eyes of your audience and leave a lasting impression. Make sure that the name is related to your niche, and something which you’ll be able to build a marketing strategy around.
Coming up with a business name that will stand the test of time can be tricky. Check out some of your competitors and analyze the types of names which they use. Make a note of the ecommerce business names which you like and then think about how your idea compares with it. Does your idea stand out from the crowd? If not, what can you do to make it unique? You can also use a business name generator to get ideas for your company name. 
2. Registering a Business Name
Once you’ve come up with an amazing name for your ecommerce business you’ve already overcome one of the most difficult parts of registering a business. It’s critical to make sure that your business name isn’t already registered with the United States Patent and Trademark Office (USPTO). The USPTO will automatically reject any registration for a business name that’s already registered in their system. You’ll also lose any processing fees from the application.
To avoid any of these problems, research your local business directories to verify if the business name you’d like to use is available. You can also use USPTO’s free tool to check if your business name is available.
Future-Proofing Your Business Name
When you’ve found a memorable business name that is available, take some time to think about the long-term goals of your business. Do you think that the name of your business is future-proof? Will it stand the test of time?
Try to avoid choosing a business name which stems from a current trend. If you were to name your ecommerce business ‘Selfie Stick Corporation’ you may see success initially, but how popular will your business be in the next few years?
It’s important to consider the staying-power of a name before you register your business, as it’ll be inconvenient to change your name later on. Changing your name once you’ve created an established ecommerce business is a hassle legally, and can also lead to confusion for your existing customers.

3. Picking Your Business Entity

After you’ve decided on a name for your ecommerce business, you’ll need to choose the type of business entity which best fits your online store. There are two main options; registering your business as an LLC, or incorporation. There are distinct differences between these two options, so we’ve broken down the key points which you’ll need to know so you can make the best decision for your ecommerce business.
LLC
Setting up your business as an LLC will require less paperwork than it would if you were to incorporate, which means that you’ll have more time to focus on getting your store off the ground.
When you’ve registered your business as an LLC, you won’t be personally liable for any debts which your company accumulates. This means that your personal assets like your savings, car, and house will be completely safe if anything were to happen to your company.
Another benefit of choosing to register as an LLC is that you’ll be able to rent your personal assets to your business. For example, if you run your ecommerce business from a home office, you’re able to claim that space as a business expense. You’ll save some extra money by doing this which you’ll be able to put into other aspects of your business.
Corporation
When most think of corporations they think of multi-million dollar companies with hundreds of employees, but incorporation merely means that you’ll develop from a sole proprietorship into a company which is formally recognised as a legal business entity.
There are two main options which businesses can choose when they are incorporating; registering as an ‘S’ corporation, or a ‘C’ corporation. There are no prerequisites to registering as either, it’s all down to which option is better for your ecommerce business.
Registering your ecommerce business as an ‘S’ corporation will give you the option of ‘pass-through taxation’, which means that your ecommerce business will not be taxed on a business level. Instead, you’ll pay income tax on the revenue that your ecommerce business generates, but not the actual business itself.
On the other hand, ‘C’ corporations are considered as a separate entity when it comes to taxation. This means that your ecommerce business will be subject to ‘double-taxation’, which means that you’ll be taxed on your business’ profits and you’ll still be taxed on your personal income.
Whichever structure you choose for your business entity, bare in mind that it isn’t set in stone. As your business matures you’ll be able to move from one structure to another depending on the needs of your ecommerce business.
4. Choosing the State You’ll Register In
Take some time to consider in which state you’ll register your ecommerce business. The tax rates vary from state to state. However, you aren’t required to register in the state where you operate your small business.
Registering a new business in a state which has low, or non-existent sales tax rates makes a lot of sense as it’ll save you money down the road. Amazon, one of the biggest online retailers in the world, takes advantage of this option. 
Have a look through each state’s tax rates and decide which state is best to register in for your business’ goals and immediate needs. Some states have no sales tax, so they don’t have a registration procedure. Examples include: 

Delaware
Montana
Oregon 
Alaska 
New Hampshire

For other states, check with their local office to find out what the registration process comprises. 

5. Obtaining Your Business’ Federal Tax Number

You also need to register your business on a federal level. To do this, you’ll need to obtain a federal tax number for your ecommerce business. Your federal tax number is also known as an employer identification number (EIN), and it’s the equivalent of a social security number for your business.
As you’ll be filing tax returns and submitting reports on your business activity, it’s essential that you get a EIN number for your business. Without this number, you won’t be able to submit your tax forms to either the federal or the state government.
You can apply online for your ecommerce business’ EIN number. It’s a simple application form and you’ll be able to get your EIN number on the same day that you submit the online form.

6. Opening a Business Bank Account

Banks in the US require documents of small business registration before they will allow you to open up a business bank account. It’s essential that ecommerce entrepreneurs know how to register an online business if they are looking to open a business bank account.
As an entrepreneur, you’ll find that opening a business account is a great way to separate your personal finances from those which you’ll be using to fund your ecommerce business. Having a business account is also clever for tax reasons– you’ll be able to invoice certain payments and claim them as business expenses.
Opening a business account will give you a clear idea of the amount of money which your business is costing each month, and you’ll know the exact amount of money which your ecommerce business is making.
It’ll also give your ecommerce business more professional credibility. Customers will make payments for orders to your business account, instead of your name. This distinction instills confidence in your customer that your business is legitimate.
How Much Does It Cost to Register a Business?
There’s no cost to unofficially register a small business, but you may have to pay sales tax depending on the state you choose to incorporate in.

Summary: How to Go About Registering a Company in 2021 
Now that you’ve read how to register a business you can go ahead and get started on running a legitimate ecommerce business. Once you’ve completed the registration process we’ve detailed in this article, your business will be considered as a legal entity. And you’ll officially be the owner of a professional business.
In summary, here are the 6 steps to register a business:

Choose your business name
Register with the USPTO
Select your business entity
Decide on the state you’ll register in
Obtain your Employer Identification Number (EIN)
Open a business bank account

If you have any further questions regarding the legalities of registering a business in the USA, just drop us a line in the comments section. Remember, all questions are good questions!

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Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!