26 Best T-Shirt Mockups PSD Templates For Your Online Store

Are you on a tight budget, but still have that entrepreneurial fire inside you? Starting an online t-shirt business just might be the idea you’ve been waiting for. Especially since you can use realistic t-shirt mockup templates to get going fast.
Whether you’re designing your own t-shirt or looking to add some better products to your online store, you’ve come to the right place. Below, we’re going to look at 26 top-notch t-shirt mockups and PSD templates.
Let’s dig in.

What Is a Mockup Shirt?
A mockup shirt is essentially a blank t-shirt that you can add your product design on. 
T-shirt mockups are typically available in two colors: black t-shirt mockup and white t-shirt mockup. Theycan include a model wearing the product to help customers envision what the t-shirt looks like, or they may just feature the t-shirt on a plain background. 
People who create their own mockups have basic knowledge of apparel design and experience using photo editing software. But you can design your own shirts even if you don’t have such skills by using t-shirt mockup templates available online.
What Is a T-Shirt Mockup PSD?
T-shirt mockup PSD is a blank t-shirt mockup that you can edit in Adobe Photoshop. . “PSD” is essentially the name of a Photoshop image file. You can think of .psd in the same way you think of a .jpg or .png extension for images. Keep in mind that you’ll need Photoshop on your computer if you want to open and edit a PSD file. 
If you’re interested in learning some design skills so you can tweak Photoshop t-shirt templates on your own, check out this Photoshop tutorial for beginners.

Pro tip: You can use the “smart layers” feature in Photoshop to easily and quickly replace the graphics on your shirt. You can also use editing tools to manipulate the labels, buttons, color, and other elements of the t-shirt. 
Why You Should Use T-Shirt Mockups
A t-shirt mockup lets your customers see your design in action. 
Some t-shirt design mockups feature models, which lets you showcase what your product looks like on an actual person. This visualization can be a big help when your customer is making a decision to buy. 
If you run a print on demand business (which is a dropshipping business where you design your own products), you might use a t-shirt mockup to showcase your unique design on a t-shirt without having to shell out extra money to hire a model. 
How to Place a Custom Design On a Mockup?
You have three ways to create a t-shirt template:

Downloading a PSD t-shirt mockup template 
Designing from scratch in Photoshop
Using an online t-shirt mockup tool

Since the third option is the easiest, we’re going to focus on that and share some t-shirt mockup generators you can use to create your first design.
26 T-Shirt Mockups and PSD Files for Your Online Store
Now that you have the lowdown on t-shirt mockups, let’s get to the good stuff: a juicy list of templates and files that you can use for your store. 
1. Custom Ink

Custom Ink lets you drag and drop graphics onto a t-shirt to create your own custom design. You can also add your own image to the t-shirt if you already have one. Once you’ve finished designing your t-shirt, you can choose ‘Add another style,’ which lets you add the design to a ladies tee or hoodie. Since Custom Ink offers a t-shirt mockup with model free, you can envision how the design and shirt will look like on an actual person.
2. Placeit

According to Placeit, they have over 3,700 t-shirt, tank top, and hoodie mockups that you can use for your social media, website banner, and other marketing activities. The models wearing the t-shirts are of different races and genders, which can be a big plus for being inclusive in your  online store’s marketing. If you’re looking to create lifestyle images, Placeit is the t-shirt mockup generator for you.
3. SmartMockups

SmartMockup’s t-shirt mockups include lifestyle photos of a diverse group of models. Or you can go without models if you prefer.  There’s also a collection of premium mockups that include higher quality images. When you hover over the mockups you can see what a potential mockup might look like with a design on it. If you’re looking for fitness t-shirt mockups, there are plenty of fitness lifestyle photos to choose from.
4. Mockup World

Mockup World has several free t-shirt mockup PSDs for you to choose from. You can choose from a blank t-shirt mockup, mockups featuring models, a mannequin modelling a t-shirt, hanging t-shirts, and more. There are loads of t-shirt mockups to choose from, but keep in mind that you’ll need to have Photoshop to add your design and edit the images.
5. Printful

Printful’s mockup generator includes t-shirts, leggings, beach towels, phone cases, dresses, skirts, mugs, and more. There are plenty of items in their t-shirt collection, like t-shirts for kids, baby onesies, crop tops, and long-sleeved shirts. They also feature styles from popular brands like American Apparel, Bella + Canvas, Gildan, Hanes, Next Level, and Augusta Sportswear. You can even choose and download your design on several mockup t-shirt colors at once.
6. Creative Market

If you’re looking for a wide range of the best t-shirt mockups, Creative Market has a great selectionThey have over 10 pages of unique images from different photographers, which gives you plenty of styles and vibes to choose from. The average price of mockups ranges from $10-$29. Creative Market also offers kitchen, desk, and branding mockup sets for designing online stores, websites, social media and promotional materials. This is another resource where you’ll need some Photoshop skills. 
7. Envato Elements

On Envato Elements, you can find loads of t-shirt mockups, as well as other items like hats, cups, beer bottles, and even pumpkins. You’ll find options with models, t-shirt mockups with front and back angles, and more. Create an account to gain access to the mockups. As for the pricing, it’s $29 a month for unlimited access.
8. Media Modifier

Media Modifier is a t-shirt mockup generator where you can find faceless model photos and t-shirt mockups without models. From hanging shirts to outfit ensembles laid out to lifestyle photos, you’ll find loads of mockups for your print on demand business. If you’re looking for other product mockups, you can add your design to other items like books, technology, and coffee mugs. Pricing starts at $19 for unlimited use. 
9. Cafepress

If you’re looking to supplement your dropshipping store with custom designs, Cafepress is a great choice. What’s cool about this website is that in addition to more popular types of mockups like men’s, women’s, and kids’ clothing, you can also find dog clothing. And if you know any dog owners, you know this is a hot market. Who can resist a dog in a witty t-shirt?
10. Graphic Burger

Graphic Burger has some great t-shirt templates on their website that you can download and modify. Their collection of t-shirt mockups includes women’s t-shirts, hanging t-shirts, models wearing t-shirts, and more. Once you master your Photoshop skills, you’ll be well on your way to making awesome images for your store. The t-shirt templates on Graphic Burger are free, but there are some paid sets if you’re looking for a bundle.
11. Renderforest 

Renderforest has a beautiful collection of lifestyle photos to edit as you wish. If your store has an indie or young-and-trendy vibe, this is a great place to start. With a diverse range of models, you’ll find several t-shirt mockups for your exact needs. You can also find mockups for food and beverage, wall designs, mugs, and devices. Downloading the images is free, but you’ll find an image quality difference between the free and paid versions.
12. Arsenal

Arsenal’s t-shirt mockup templates aren’t free, but you might find them worth the investment. These templates come in packs instead of just one-off files. The average cost is $37 for an apparel mockup template, which includes women’s t-shirt mockups, t-shirt mockups with models, and all kinds of other styles. They also have mockups for beanies, stickers, billboards, hoodies, iphones, notebooks, album covers, posters, glasses, bottle caps, socks, greeting cards, and more.
13. Clothing Templates

Clothing Templates has several t-shirt mockups you can purchase for $14.99. You can choose from women’s or men’s t-shirts and tank tops. You can also buy the complete bundle for $29.99. The American Apparel mockups are available in all colors. Oh, and you can also hide the label, replace it with your own, or use the default label. 
14. Deal Jumbo

Deal Jumbo allows you to download their three t-shirt mockup templates for personal and commercial purposes. The t-shirt templates come in white, yellow and blue. You’ll need to have access to Photoshop and know how to add your design onto the t-shirt mockup.
15. Zippy Pixels

Zippy Pixels allows you to use their t-shirt mockup for free or you can pay $0.99 to use the graphics commercially. These t-shirt mockups include mockups of hanging t-shirts, lying flat, or folded. They also have vintage styled free t-shirt mockups, with a round neck. With the commercial images, you receive 8 t-shirt mockups in white and red. As a PSD file, you’ll need to have access to Photoshop to add your designs onto the t-shirt templates.
16. Michael Hoss

Looking for a longline t-shirt mockup? Check out these clean and simple PSD templates from Michael Hoss. You can download free t-shirt mockups on Michael Hoss. The template is built for easy customization, so with some moderate Photoshop skills, you’ll be able to turn it into your store’s unique masterpiece.
17. Dribbble

If you’re looking for t-shirt mockups with a front and back view, you’ll find it on Dribbble. The mockup also includes a folded t-shirt. What makes this one stand out is a heather effect, which can be hard to find with free mockups. You can also modify the color easily in Photoshop.
18. Mockup Bro

MockupBro’s collection of t-shirt mockups is small, with only two different designs. But we’ve included it in the list because their collection for devices and print is rather hefty, in case you’re looking for other mockups too. The site has a quick-and-dirty custom editor so that you can change colors, upload your logo or design, and download a finished file. No thrills but just enough to get the job done.
19. Graphic Google

If you’re selling fitness tank tops for women, you can use Graphic Google’s free tank top mockup. You’re free to use the mockup for personal or commercial use, but you’ll need to provide a backlink somewhere on the page. The PSD file has Smart Layers, a Photoshop feature that lets you easily add your graphic and make some other custom tweaks. And yes, this means Photoshop is required for this mockup template.
20. Deviant Art

Deviant Art is an awesome website where tons of talented designers can share their masterpieces with the world. Here’s just one example. If you like it, or you’re curious what the site has in store, you should take a few extra minutes to check out what else is available. There are plenty of options that are free for personal and commercial use.
21. Designer Tale

Looking for a polo shirt? Look no further. Designer Tale has a free polo t-shirt mockup for you. The PSD file comes with Smart Objects, which as we mentioned above, lets you easily modify colors, add your design, and other fun stuff.
22. Antonio Padilla’s Photorealistic T-Shirt Templates

This is a great option for designers who want to see their work on a realistic surface. It’s a PSD file, but you’d think your t-shirt was already printed. And it’s free, so you can download and get rolling.
23. Mockups Jar 

On Mockups Jar, you’ll find a collection of shirts, hoodies, and t-shirts. There are over 50 apparel mockups to choose from. The website also includes mockups for devices, books, and packaging if you’re looking for a mix of downloadable mockups. To access these mockups, this is one of the lowest monthly subscriptions. Prices start at €3.33.
24. Designhooks

This acid wash t-shirt mockup is perfect for brands with  a young target market. With a round neck and rolled sleeves, this one is shown on a hanger against a plain background. You can edit the color of the t-shirt and background using Photoshop.
25. The Apparel Guy Cardigan PSD

If you’re looking for a cardigan template, The Apparel Guy has you covered. Most of the work is already done for you, so you just need to drag and drop your designs. Easy peasy for someone who’s just starting on their journey of mastering t-shirt mockup editing. On top of that, it’s free to use. 
26. The Apparel Guy

If you’re looking for a long sleeved t-shirt mockup, check out another option from The Apparel Guy. This long sleeved t-shirt mockup is free to use, and lets you customize highlights, shadows, and colors to match your needs.
Conclusion
As you can see, there are many t-shirt mockups and PSD templates for you to choose from. 
The main considerations are how much you’d like to spend on high-quality images and whether you or someone on your team has Photoshop skills to add your own designs to PSD files.
So choose a couple of your favorite mockups, experiment with adding your own designs, and use them on your site to blow your customers. away.
Are you looking to add t-shirt mockups to your store? Let us know in the comments below!
Summary: 26 Best T-Shirt Mockup Sites and Templates in 2021 

Custom Ink
Placeit
Smartmockups
Mockup World
Printful
Creative Market
Envato Elements 
Media Modifier
Cafepress
Graphic Burger
Renderforest
Arsenal
Clothing Templates
Deal Jumbo
Zippy Pixels
Michael Hoss
Dribbble
Mockup Bro
Graphic Google
Deviant Art
Designer Tale
Antonio Padilla’s Photorealistic T-Shirt Templates
Mockups Jar
Designhooks
The Apparel Guy Cardigan PSD
The Apparel Guy

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25 Online Jobs That You Can Start in 2021

The way that people earn a living is rapidly changing. We’re seeing more and more individuals embrace online jobs in some capacity every year. Heck, a staggering  59 million Americans freelanced last year and generated nearly $1.2 trillion in total income. 
Whether you’re looking to escape the 9-5 grind or earn some extra cash,  pursuing online jobs from home may be a great option for you. 
But searching for work online typically means sifting through site after site. As job opportunities get more competitive and new job sites pop up, it’s becoming harder to identify legit jobs online. That’s why we took it upon ourselves to thoroughly research each opportunity and bring you the best online jobs to make money in 2021. 
In this post, we’ll share a list of x best jobs online anyone can pursue to earn an income. T . And forFor every job we mention, we’re going to provide you with a rough estimate of hourly earnings and some websites where you can apply for the gig.

25 Jobs You Can Do Online From Home in 2021
Here’s a roundup of the best online jobs you can start today. We’ve broken it down by experience and no experience roles to make it easy for you to choose — we hope you find something that matches your skills and income goal. 
Online Jobs That Require Some Experience  
1. Social Media Manager
If you have some experience in running campaigns on social media platforms, you could sign up to help businesses promote their products through Instagram, Facebook, Twitter, etc. Companies may also need help with managing comments, growing their community, and improving their social-selling efforts. As long as you’re able to add your voice and creativity to posts by creating shareable videos or including hilarious GIFs, you can start taking on clients today.
Hourly earnings: $16-$50
Find jobs on: Indeed, Upwork, PeoplePerHour
2. Online Tutor
Are you an expert in math, physics, or a foreign language? If so, then you can apply for online teaching jobs that require you to tutor students from all over the world. Most employers and job portals require tutors to have a bachelor’s degree, so make sure to have this area covered before you apply. Teaching qualification in ESL or any subject would further improve your chances of becoming an online tutor.
Hourly earnings: $10-25 Find jobs on: Tutor.com, VIPkid, Chegg Tutors
3. Bookkeeper
Are you interested in finance? Do you have a personal budget that you love to manage? If so, consider bookkeeping. Most businesses need bookkeepers to help them track and manage their finances. Bookkeepers do tasks like recording income and expenses, invoicing clients, and preparing financial reports. To find your first online bookkeeping job, reach out to local businesses or check out the sites listed below the hourly earnings range.
Hourly earnings: $25-$50
Find jobs on: Accountingdepartment.com, Indeed, FlexJobs
4. Personal Trainer
If you’re a fitness enthusiast and have good knowledge of proper exercise techniques, then consider applying for online personal-training gigs. With online coaching you can train anyone, anytime, anywhere, which gives you the opportunity to take on more clients. You can choose to train people via Zoom/Skype in both group or one-on-one settings. 
Hourly earnings: $20-$70
Find jobs on: Fiverr, Glassdoor

5. Online Beauty Advisor
With the increasing trend around makeup and beauty taking the world by storm, it has never been a better time to consider becoming an online beauty advisor. Sharing your knowledge and expertise in skincare and beauty routines can build confidence in your clientele. You can consult clients locally or globally depending on your niche, while building a brand around you that can lead to something huge in the future.
Hourly earnings: $5-$45+ Find jobs on: Beautytap, ZipRecruiter 
6. Online Recruiter
Recruiters used to only work in an office setting, but things have changed, and you can now work as an online recruiter from home. Your main duties will include posting vacancies and looking for potential employees for your company. Some companies may also require you to conduct the initial phone interview so you can screen applicants in advance and pass only the best ones to the relevant manager at the firm. 
Hourly earnings: $20-40
Find jobs on: CareerBuilder, Remote.co, Jooble

7. Email Marketer
Do you have a specific ability that no one else has? Can you craft email subject lines that people can’t help but click? If so, you can contact businesses and make money online by managing their email campaigns. Once you demonstrate that skill of enticing recipients, employers will rush to secure your service and give you a long-term contract. Major brownie points if you can help businesses grow their email list. 
Hourly earnings: $30-$45
Find jobs on: Upwork, PeoplePerHour, LinkedIn
8. Freelance Writer
If you’re a good writer, you can apply to write for blogs, magazines, journals, and even newspapers that publish their content online. Freelance writing is one of those online jobs that pays well because there’s a big need for writers, as more and more companies aim to provide quality content to their audiences. Besides excellent writing skills, you’ll need a passion for the particular niche you’ll be working in, like tech or fashion, for instance. 
Hourly earnings: $15-$100
Find jobs on: Problogger Jobs, FlexJobs, BloggingPro

9. Proofreader
Do you have a knack for grammar, can spot errors, and can fix disjointed sentences on the fly? The role of a proofreader may be right up your alley. As a proofreader, you’ll be expected to proof all types of content, including email copy, blog posts, business documents, and more. Basically, you’ll act as a second set of eyes for publishers and help them create content that looks more elegant and professional. 
Hourly earnings: $12-$50
Find jobs on: Upwork, Monster, Freelancer
10. Website Designer
If you are skilled at designing websites, you can work for NGOs, tech companies ,and more. Companies that hire you will test your proficiency in Adobe Illustrator, UX, and CSS, so make sure you’re well-prepared in these areas. With just a few skills and the ability to create eye-catching webpages, you could easily earn a good income. 
Hourly earnings: $30-$50
Find jobs on: 99designer, Upwork, Indeed
11. Instagram Influencer

If you are aged 13 to 17 and want to earn your own money (or extra cash), then consider becoming an Instagram influencer. This is one of the best online jobs for teens because you can do it part-time from the comfort of your home. These days, nearly every business is striving to partner with influencers who can expand and sustain their Instagram reach. If you have the ability to create cool Instagram Stories, know what hashtags to use, and can create amazing captions, you will do well as an influencer. 
Hourly earnings: $7-$40
Find jobs on: SimplyHired, LinkedIn

12. SEO Expert 
A lot of companies out there are looking for individuals who can help improve their search engine ranking. To work as an SEO specialist, you must be good at building backlinks and optimizing the existing content of a website. Sometimes, direct experience in the field is preferred or required, but a relevant degree is not mandatory.
Hourly earnings: $15-$50
Find jobs on: Job In SEO, PeoplePerHour, Fiverr
13. Facebook Ads Specialist 
Running Facebook ads is an effective way to increase sales, but most businesses simply don’t have the expertise or time to launch campaigns. That’s why Facebook ads specialists are high in demand. As long as you know how to set up enticing ad creatives and tailor campaigns towards specific audience segments, you’d be able to secure various online jobs and decide what firm you wish to work for.
Hourly earnings: $30-$100
Find jobs on: Indeed, SimplyHired, Hubstaff Talent
14. Graphic Designer
You could also specialize in graphic design. Having well-designed graphics is essential for most businesses, but inexperience in Adobe Photoshop can put off most job seekers almost instantly. What you need to know is that not all companies require fancy designs – some require graphics created through basic tools like PicMonkey and Canva. If you have basic computer skills, you could easily learn how to use these apps and then apply for relevant gigs. 
Hourly earnings: $25-$50
Find jobs on: Dribbble, Upwork

15. Voiceover Artist
If you have a naturally smooth accent along with an attractive voice, you may be able to work as a voiceover artist. Online jobs for voiceover artists relate to films, cartoons, podcasts, apps, audio recordings on public transport, dubbing on foreign-language films, and more. Make sure you have a decent computer with a fast internet connection, audio software like Audacity, and studio-quality headphones before you send any applications to potential employers.
Hourly earnings: $20-$60
Find jobs on: PeoplePerHour, Voices.com, Upwork
16. Stock Photographer 
Normally photography is seen as an offline job. But if you are a photographer who has a lot of really great images you took out of contract, you can sell these photos online. Through the help of online platforms, you can publish your photos online to be bought by customers, or used as stock photography online. This is an easy online job that pays without you putting much effort into the work, especially if you set it up as a side hustle to your normal 9-5 job.
Hourly earnings: NA, $1 per print
Find jobs on: Shopify, Burst (platforms to sell your work)
No Experience Online Jobs 
17. Data Entry Worker
Online data entry jobs require you to input alphabetic, numeric, or symbolic data into a system. It might not sound like tons of fun, but it’s an online job that can pay well! Plus, you can do the work whenever it suits your schedule. To excel in the role, consider bolstering your skills in computer programs like Microsoft Excel and Microsoft Word.
Hourly earnings: $10-$20
Find jobs on: Upwork, Working Solutions
18. Virtual Assistant
If you’ve ever wondered if there are online jobs for someone with basic skills, then becoming a virtual assistant (VA) might be a good option for you. You can make some great money by managing simple office tasks, like taking calls and answering emails. The best thing about VA jobs is that you can work as little or as much as you want, which makes them ideal for busy people who may have limited availability because of other commitments. 
Hourly earnings: $14-$30
Find jobs on:  Virtual Assistant Jobs, FreeUp, Onlinejobs.ph
19. Customer Service Rep
Nowadays, many companies are hiring customer service representatives to handle customer queries while working remotely. Training is provided, and you will get to pick a set schedule from a variety of shifts in a 24-hour period. If you have great interpersonal skills and enjoy helping others, consider applying for an online customer service job. Just remember that you’ll need a quiet space to work.
Hourly earnings: $8-$20
Find jobs on: VIPDesk Connect, Glassdoor, We Work Remotely
20. Music Reviewer
One of the most fun online jobs is getting paid to listen to your favorite music. There are companies that hire people to review tracks, test out short music samples, or rate new albums. Your feedback helps artists, record labels, and brands fine-tune their music before it’s released to the masses. 
Hourly earnings: $5-$15
Find jobs on: SliceThePie, Research.fm
21. Transcriptionist 
If you’re looking for easy online jobs to make some extra income, this one’s for you. Transcriptionists have to listen to audio recordings and reproduce them in the form of text. This job also requires you to have great attention to detail and be incredibly fast at typing. While not the most popular job type, transcription can be a reliable income stream for someone with lightning-fast fingers.
Hourly earnings: $15-$30
Find jobs on: Transcribe Me, rev.com, Scribie
22. Chat Agent
If you’re willing to help people with their problems but don’t feel comfortable talking on the phone, you can work online as a chat agent. Chat agents offer customer support via text-based chat and are expected to take multiple queries at once. This could be an ideal job for you if you don’t have a lot of experience working in an online role. 
Hourly earnings: $13-$20
Find jobs on: Jooble, Indeed, CrowdChat
23. Website Tester
Many brands want to know how easy their websites are to use and hire testing companies to get opinions from real people. As a website tester, you’ll need to answer a set of questions as you navigate through a site. Also, you’ll convey what you think about the user experience through video recording. Videos need to be 20-25 minutes in length. And if you have a good knowledge of how websites work, you could be especially helpful.
Hourly earnings: $15-$25
Find jobs on: UserTesting, Ferpection, TryMyUI
24. Online Moderator
This job requires you to moderate online interactions in online forums, social media groups, and more. Day-to-day duties will involve answering negative comments, categorizing queries, and settling disputes. With the rise in digital communities and chat rooms, the demand for online moderators is expected to remain high in the foreseeable future.
Hourly earnings: $15-$40
Find jobs on: Glassdoor, Cloudworkers, Upwork
25. Micro Job
Many online entrepreneurs and companies hire people to work on small tasks. These jobs usually pay a few dollars and don’t require a lot of time. Examples of micro jobs include web research, one-time social media posting, or simple typing tasks, etc. Because the task is short and pay isn’t that high, you should aim to complete as many tasks as possible.
Hourly earnings: $4-$10
Find job on: Clickworker, Zeerk, Amazon’s Mechanical Turk
Summary: The Best Online Work From Home Jobs in 2021
The demand for online jobs isn’t going to fade away anytime soon. And in an era where income is on the decline and traditional work policies change day-to-day, the opportunity to earn from the internet could be exactly what you need to stay sane. 
Whether your goal is to work part-time to build your savings or generate a full-time income while working from home, these online jobs can provide serious flexibility that most traditional workers will never experience.
In summary, here are the best online jobs you can do to earn money in 2021: 

Social media management
Online tuition
Bookkeeping 
Personal training
Online beauty consultancy 
Online recruitment
Email marketing
Freelance writing
Proofreading
Website designing
Instagram marketing
Search engine optimization
Facebook ads optimization
Graphic designing
Doing voice overs
Stock photography
Data entry
Virtual assistant 
Customer service 
Reviewing music
Transcribing
Chat agent
Website testing
Online moderation
Micro jobs

Which of these online jobs appeals most to you? Let us know in the comments below.
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Best ways to Sell Food Internet based in 7 Basic steps

Do you love to cook or bake? Hold the honor of making a loved one ditch takeout? If you answered yes to either question, chances are you’d love to learn how to sell food online.
Selling food allows you to showcase your creative side while tapping into a highly resilient industry. According to Statista, the food and grocery market value is expected to reach a value of around 4.2 trillion US dollars by 2027. 
Everybody loves great-tasting food, and we all have to eat every day. So regardless of shifting trends in ecommerce, when it comes to selling food online, you should always have an audience. 
But there are some challenges to consider. For example, selling food online means taking extra precautions with your packaging. Forget to list an ingredient or allergy risk, and you could find yourself in trouble with the healthcare authorities.
Fortunately, a little guidance is all you need to start and run a successful online food business. Below is everything you need to know to get started, including how to overcome the challenges associated with selling food online.

Don’t wait for someone else to do it. Hire yourself and start calling the shots.

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How to Start an Online Food Business in 7 Steps
1. Know the Law
Before you can get serious about starting an online food business, you need to know the rules. If you get anything wrong (from your packaging to your ingredients), you put your customers at risk. 
You could even risk huge fines if you’re not following the right regulations. 
Any person in the US planning on selling food from their home needs to follow the “Cottage Food Laws.” This basically means you need to know how to store your food correctly and keep it away from dangerous contaminants, like pets.
You’ll also need:

A state business license
Zoning clearance and permits from your government
Kitchen inspections conducted once per year
Have regular food handling training sessions to keep food safe
License your business in your chosen state. You can do this on the SBA website.

Research the guidelines and regulations in place for food management and selling in your region. 
It’s also worth taking courses on food safety, so you can put your customers’ minds at ease if they have any questions about your food.
2. Choose Your Niche
Food is an extremely broad industry. Although you might be tempted to sell “food for anyone,” the more specific you get with your niche, the more likely you are to stand out. Start by thinking about which food types you’re passionate about. Do you love making bread, or can you whip up a delicious pasta in minutes? 
If you don’t have a specific preference, some initial market research could inspire you. Use a keyword research tool to see what people are currently searching for in the food industry. Alternatively, you can look into trending food ideas, like plant-based meals, vegan products, and artisanal food products. A few niche options include:

Custom cake and novelty foods
Organic, natural, fair-trade foods
Food made for dietary restrictions (Gluten-free or dairy-free)
Gourmet, small-batch, and artisanal foods

If you’re just getting started selling food products online, it might be best to focus on items that don’t require a big investment. For instance, you can make candies, dried herbs, canned products, and baked goods without buying specialist equipment. Keep it simple and fun in the beginning.

3. Find Your Supplier
Whether you’re making food products from scratch or curating items to sell to your audience, you’ll need a reliable supplier. Choosing the correct supplier is essential in the food landscape. The wrong selection puts your brand at risk, but it could also lead to food poisoning and illness in your customers. Make sure you do your due diligence   while preparingto sell food from home. 
When shopping for ingredients and suppliers, take the time to examine the reviews left by other customers. Look for transparency in your suppliers in the form of well-defined supply chains and plenty of information about where products come from. 
If you’re looking for a supplier with specific credentials (like sustainably sourced ingredients), and you can’t find evidence of those facts online, reach out and ask for more information. Any good supplier should be able to provide the information required to put your mind at ease.. 
Ensure your suppliers can also give you products with a decent shelf-life, so you’re not sending out foods nearing an expiration date. You can also boost your chances of keeping food fresh by managing your inventory correctly. First-in-first-out strategies are often best for food.
4. Work on Packaging, Branding, and Labeling
A good brand image is important in any business, but it’s particularly important to get your packaging right when building an online food business. Your branding should be approachable and relevant to the kind of product you’re selling. An all-organic food company might use a lot of natural colors and plant imagery. A business selling custom cupcakes might have a brightly colored, novelty appearance.
Once you’ve got your brand personality nailed down, think about how you’re going to package your food correctly, not just for shelf appeal, but compliance too. The FDA food ingredient and packaging guide highlights the kind of information you’ll need to supply to help customers make the right purchasing decisions. Transparency is crucial with your ingredients. 
Sourcing the right providers for your ingredients will make it easier to ensure you’re aware of every product that goes into your finished goods. There are guidelines available on the web for each country when it comes to labeling rules. 
Go through the FTC fair packaging act and the US food packaging manufacturer directory before creating your packaging. Make sure that the packaging you choose is also suited to the kind of food you’re selling.

5. Price Your Food Products
Pricing can be a tricky process if you’re new to selling food online. On the one hand, you don’t want to charge too little, or your profit margins will suffer. Low prices can also indicate low quality in some parts of the food industry. Alternatively, pricing too high means you risk alienating your audience. Getting the balance right is essential for success.
Start by researching your industry and the prices set by your competitors. This should give you a good starting point to determine the ideal price strategies for your online business. If you believe in the value of your product, or you have something unique to order (like exclusive ingredients), you can price your items at a high margin. Just make sure you know how to show your food’s value to your customer.
Note: Profit margins for food businesses can differ depending on the products they’re selling. For example, breakfast foods have some of the highest margins of any edible offering. In contrast, premium foods like Wagyu beef can be expensive to source, giving you less room to charge a premium.
6. Create Your Online Store
Now you’re almost ready to start selling food online. 
First, however, you’re going to need a website. While you may attract customers from all over the web through blogs, podcasts, and social media, your website will be at the heart of your online food business. 
Start with a well-known store builder like Shopify and design something that appeals to your audience. 

You’ll also need to ensure you’re making your food look as irresistible as possible. In fact, when it comes to selling food online, it would be wise to do your best to make your potential customers salivate! That’s why high-quality product pictures are crucial. Plus, make sure to write epic product descriptions to encourage people to buy. The images and the written content need to compel your website visitors to take action.
You’ll also need:

An About page: To help customers get to know you
A Contact page: For any customer questions
An FAQ page: With information about your suppliers
Any accreditation or certificates: To prove the safety of your products
A blog page: For content marketing
A lead generation strategy: Such as pop-ups or landing pages to encourage people to join your email list. 

Today’s leading store builders come with everything you need to start selling food products online. 
Pro tip: Make sure you know your brand guidelines before you create a website. It’s important to use the same tone of voice, imagery, and colors in all your digital channels — consistent branding ensures your business is easily recognizable across all customer touchpoints.  
7. Promote Your Food Business
Once you’ve got your store setup, you can get to work on promoting your food brand. This is the time to go all-out and make your products as irresistible as possible. There are plenty of great ways to generate attention online. Social media is a great choice for food companies because most people love seeing food snaps on Instagram and Facebook. 
You can post everything from Instagram Stories to TikTok videos of your mouth-watering goodies. Alternatively, why not experiment with some guest blogging? Form a partnership with a well-known food influencer and post about your recipes on their site. Or work directly with an influencer by asking them to help promote your products. 
Other great marketing strategies for selling food online include:

Posting recipes on Pinterest: Visual forums are often a great place to find food customers. Sharing recipes on what people can do with your foods or ingredients can get people excited about your product. 
Offering great deals: Reward your early customers with discount codes, vouchers, and as many deals as possible. Free tasters of new products can also generate more interest in your food, particularly when sent to influencers.
Selling through other companies: You can partner with bigger brands and supermarkets to bring your food into new environments. Just make sure you shop around to ensure you’re getting a good deal when it comes to profit margins. 
Offering cooking education: Get customers excited about your food by providing them learning experiences that help them develop new recipes.

How Much Does It Cost to Start a Small Food Business?
If you’re keen to start selling foods online, you’re probably wondering how much initial investment you need. As mentioned previously, the costs of starting an online food business will depend on a lot of different factors. 
If you plan to open a physical food store (brick and mortar) or launch a new café or restaurant, the initial costs would be higher. A physical space can cost you upwards of $200,000 to run. If you have limited capital for business? Try starting as a small batch producer. Creating food products and selling them from home means you’ll have much lower overheads. You should also find it easier to expand into commercial spaces and unlock new opportunities as your business evolves. 
If you do start your small business from home, make sure you check up on how to get inspections done for your kitchen. It’s also worth working with an accountant to help you determine what you can claim back as a home worker on your tax returns. Don’t want to run your entire company from home? You could consider hiring space for when you’re making your batches.
Conclusion
Running your own online food business is an exciting and often profitable way to bring your entrepreneurial dreams to life. If you’ve got the right ingredients, like a great website, a fantastic product, and a good pricing structure, you’re already on track to a reliable business. 
Just remember, you’ll need to be extra cautious when choosing suppliers, following health and safety rules, and creating food packaging. The food industry is a highly regulated one, and a small mistake could wreak havoc on your business. Be cautious, and always do your research before you jump in.
Summary: How to Start an Online Food Business in 2021

Understand the legalities of selling food online
Choose a profitable niche
Find suppliers for sourcing ingredients
Work on packaging, branding, and labeling
Price your food products
Build your ecommerce store
Market your food business

Want to Learn More?

How to Sell Food Online in 7 Easy Steps

Do you love to cook or bake? Hold the honor of making a loved one ditch takeout? If you answered yes to either question, chances are you’d love to learn how to sell food online.
Selling food allows you to showcase your creative side while tapping into a highly resilient industry. According to Statista, the food and grocery market value is expected to reach a value of around 4.2 trillion US dollars by 2027. 
Everybody loves great-tasting food, and we all have to eat every day. So regardless of shifting trends in ecommerce, when it comes to selling food online, you should always have an audience. 
But there are some challenges to consider. For example, selling food online means taking extra precautions with your packaging. Forget to list an ingredient or allergy risk, and you could find yourself in trouble with the healthcare authorities.
Fortunately, a little guidance is all you need to start and run a successful online food business. Below is everything you need to know to get started, including how to overcome the challenges associated with selling food online.

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How to Start an Online Food Business in 7 Steps
1. Know the Law
Before you can get serious about starting an online food business, you need to know the rules. If you get anything wrong (from your packaging to your ingredients), you put your customers at risk. 
You could even risk huge fines if you’re not following the right regulations. 
Any person in the US planning on selling food from their home needs to follow the “Cottage Food Laws.” This basically means you need to know how to store your food correctly and keep it away from dangerous contaminants, like pets.
You’ll also need:

A state business license
Zoning clearance and permits from your government
Kitchen inspections conducted once per year
Have regular food handling training sessions to keep food safe
License your business in your chosen state. You can do this on the SBA website.

Research the guidelines and regulations in place for food management and selling in your region. 
It’s also worth taking courses on food safety, so you can put your customers’ minds at ease if they have any questions about your food.
2. Choose Your Niche
Food is an extremely broad industry. Although you might be tempted to sell “food for anyone,” the more specific you get with your niche, the more likely you are to stand out. Start by thinking about which food types you’re passionate about. Do you love making bread, or can you whip up a delicious pasta in minutes? 
If you don’t have a specific preference, some initial market research could inspire you. Use a keyword research tool to see what people are currently searching for in the food industry. Alternatively, you can look into trending food ideas, like plant-based meals, vegan products, and artisanal food products. A few niche options include:

Custom cake and novelty foods
Organic, natural, fair-trade foods
Food made for dietary restrictions (Gluten-free or dairy-free)
Gourmet, small-batch, and artisanal foods

If you’re just getting started selling food products online, it might be best to focus on items that don’t require a big investment. For instance, you can make candies, dried herbs, canned products, and baked goods without buying specialist equipment. Keep it simple and fun in the beginning.

3. Find Your Supplier
Whether you’re making food products from scratch or curating items to sell to your audience, you’ll need a reliable supplier. Choosing the correct supplier is essential in the food landscape. The wrong selection puts your brand at risk, but it could also lead to food poisoning and illness in your customers. Make sure you do your due diligence   while preparingto sell food from home. 
When shopping for ingredients and suppliers, take the time to examine the reviews left by other customers. Look for transparency in your suppliers in the form of well-defined supply chains and plenty of information about where products come from. 
If you’re looking for a supplier with specific credentials (like sustainably sourced ingredients), and you can’t find evidence of those facts online, reach out and ask for more information. Any good supplier should be able to provide the information required to put your mind at ease.. 
Ensure your suppliers can also give you products with a decent shelf-life, so you’re not sending out foods nearing an expiration date. You can also boost your chances of keeping food fresh by managing your inventory correctly. First-in-first-out strategies are often best for food.
4. Work on Packaging, Branding, and Labeling
A good brand image is important in any business, but it’s particularly important to get your packaging right when building an online food business. Your branding should be approachable and relevant to the kind of product you’re selling. An all-organic food company might use a lot of natural colors and plant imagery. A business selling custom cupcakes might have a brightly colored, novelty appearance.
Once you’ve got your brand personality nailed down, think about how you’re going to package your food correctly, not just for shelf appeal, but compliance too. The FDA food ingredient and packaging guide highlights the kind of information you’ll need to supply to help customers make the right purchasing decisions. Transparency is crucial with your ingredients. 
Sourcing the right providers for your ingredients will make it easier to ensure you’re aware of every product that goes into your finished goods. There are guidelines available on the web for each country when it comes to labeling rules. 
Go through the FTC fair packaging act and the US food packaging manufacturer directory before creating your packaging. Make sure that the packaging you choose is also suited to the kind of food you’re selling.

5. Price Your Food Products
Pricing can be a tricky process if you’re new to selling food online. On the one hand, you don’t want to charge too little, or your profit margins will suffer. Low prices can also indicate low quality in some parts of the food industry. Alternatively, pricing too high means you risk alienating your audience. Getting the balance right is essential for success.
Start by researching your industry and the prices set by your competitors. This should give you a good starting point to determine the ideal price strategies for your online business. If you believe in the value of your product, or you have something unique to order (like exclusive ingredients), you can price your items at a high margin. Just make sure you know how to show your food’s value to your customer.
Note: Profit margins for food businesses can differ depending on the products they’re selling. For example, breakfast foods have some of the highest margins of any edible offering. In contrast, premium foods like Wagyu beef can be expensive to source, giving you less room to charge a premium.
6. Create Your Online Store
Now you’re almost ready to start selling food online. 
First, however, you’re going to need a website. While you may attract customers from all over the web through blogs, podcasts, and social media, your website will be at the heart of your online food business. 
Start with a well-known store builder like Shopify and design something that appeals to your audience. 

You’ll also need to ensure you’re making your food look as irresistible as possible. In fact, when it comes to selling food online, it would be wise to do your best to make your potential customers salivate! That’s why high-quality product pictures are crucial. Plus, make sure to write epic product descriptions to encourage people to buy. The images and the written content need to compel your website visitors to take action.
You’ll also need:

An About page: To help customers get to know you
A Contact page: For any customer questions
An FAQ page: With information about your suppliers
Any accreditation or certificates: To prove the safety of your products
A blog page: For content marketing
A lead generation strategy: Such as pop-ups or landing pages to encourage people to join your email list. 

Today’s leading store builders come with everything you need to start selling food products online. 
Pro tip: Make sure you know your brand guidelines before you create a website. It’s important to use the same tone of voice, imagery, and colors in all your digital channels — consistent branding ensures your business is easily recognizable across all customer touchpoints.  
7. Promote Your Food Business
Once you’ve got your store setup, you can get to work on promoting your food brand. This is the time to go all-out and make your products as irresistible as possible. There are plenty of great ways to generate attention online. Social media is a great choice for food companies because most people love seeing food snaps on Instagram and Facebook. 
You can post everything from Instagram Stories to TikTok videos of your mouth-watering goodies. Alternatively, why not experiment with some guest blogging? Form a partnership with a well-known food influencer and post about your recipes on their site. Or work directly with an influencer by asking them to help promote your products. 
Other great marketing strategies for selling food online include:

Posting recipes on Pinterest: Visual forums are often a great place to find food customers. Sharing recipes on what people can do with your foods or ingredients can get people excited about your product. 
Offering great deals: Reward your early customers with discount codes, vouchers, and as many deals as possible. Free tasters of new products can also generate more interest in your food, particularly when sent to influencers.
Selling through other companies: You can partner with bigger brands and supermarkets to bring your food into new environments. Just make sure you shop around to ensure you’re getting a good deal when it comes to profit margins. 
Offering cooking education: Get customers excited about your food by providing them learning experiences that help them develop new recipes.

How Much Does It Cost to Start a Small Food Business?
If you’re keen to start selling foods online, you’re probably wondering how much initial investment you need. As mentioned previously, the costs of starting an online food business will depend on a lot of different factors. 
If you plan to open a physical food store (brick and mortar) or launch a new café or restaurant, the initial costs would be higher. A physical space can cost you upwards of $200,000 to run. If you have limited capital for business? Try starting as a small batch producer. Creating food products and selling them from home means you’ll have much lower overheads. You should also find it easier to expand into commercial spaces and unlock new opportunities as your business evolves. 
If you do start your small business from home, make sure you check up on how to get inspections done for your kitchen. It’s also worth working with an accountant to help you determine what you can claim back as a home worker on your tax returns. Don’t want to run your entire company from home? You could consider hiring space for when you’re making your batches.
Conclusion
Running your own online food business is an exciting and often profitable way to bring your entrepreneurial dreams to life. If you’ve got the right ingredients, like a great website, a fantastic product, and a good pricing structure, you’re already on track to a reliable business. 
Just remember, you’ll need to be extra cautious when choosing suppliers, following health and safety rules, and creating food packaging. The food industry is a highly regulated one, and a small mistake could wreak havoc on your business. Be cautious, and always do your research before you jump in.
Summary: How to Start an Online Food Business in 2021

Understand the legalities of selling food online
Choose a profitable niche
Find suppliers for sourcing ingredients
Work on packaging, branding, and labeling
Price your food products
Build your ecommerce store
Market your food business

Want to Learn More?

You possibly can Sell Art To the in 8 Simple measures

Want to learn how to sell art online? 
Good idea! Selling art is an incredible way to make money doing what you love. People all over the world are prepared to spend on creative art prints and designs, with the global art market worth around $50 billion. 
Fortunately, with all of the tools now at your fingertips, you can set up an online art store to showcase your prints and merchandise and begin accepting payments from people all over the world with ease. While a gallery showcase is still a great way to promote your works, the online market represents a huge opportunity to reach larger audiences.
Whether you’re a beginner artist just dipping your brush into some new sales avenues, or you’ve been a creative mastermind for years, here’s how you can sell your art online in 8 simple steps.

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How to Sell Art Online: 8 Steps to Success
1. Original or Reproductions? Take Your Pick
One of the first decisions you’ll need to make when selling artistic pieces online is where you’re going to focus your business. As an artist, you may choose to sell reproductions of your creations (like prints), curated pieces (from other artists), or originals. 
Some entrepreneurs sell a combination of different art types to attract a wider audience. Your options include:

Original works: Drawings, paintings, and other original artworks designed by you. You can sell prints and reproductions of these artworks too. 
Limited-edition prints: You might sell a certain number of prints for a limited time to generate more interest in the items.
Custom art: These are artworks generally designed after a client commissions something from you. For instance, you might create drawings of a person’s dog or best friend. These pieces are usually one-of-a-kind. 
Merchandise: Thanks to print-on-demand companies, it’s easy to place your designs on all kinds of t-shirts, enamel pins, and more. 
Licensing: You can license certain works to other companies, like photography or illustrations designed for another brand. 
Digital downloads: Templates, desktop wallpapers, artworks people can bring at home, and other digital downloads are popular (and cheap to sell).

2. Make Your Prints
If you decide to create original works and produce prints, you’ll need to find the best way of creating your prints. Fortunately, there are a lot of options here. If you have the right printing machine at home, you can create DIY prints in high-quality inks and on all kinds of beautiful paper. 
DIY printing can be a good way to keep profits high if you’re worried about spending too much as a beginner artist. If you can’t afford a professional printer at home, you can potentially use a local printing service every time someone makes an order. As order numbers increase, you can consider using printing companies online to reproduce your work in higher volumes. 
Print-on-demand is another option for keeping costs low. The cool thing about print-on-demand is you can print on a lot more than just paper. Companies in the POD landscape allow you to print your works on canvases, metal, and even accessories, like bags and mugs.
3. Digitizing Your Work: Photography vs Scanning
Digitizing your art for online selling can be tough. As you may know, simply snapping a photo of your latest work might not be the perfect way to demonstrate all the details of your piece accurately. Photos can leave a shine on images or cause colors to appear a little different from their shade in person. Everything from your lighting to camera choice will impact the quality of your photos. 
Here are a few tips to follow when photographing and scanning your art: 

Take multiple pictures: Take clear shots from multiple angles and zoomed-in pictures to show detail and texture. Lifestyle photos (such as your artwork on a bedroom wall) are excellent for making an emotional impact on your audience
Edit images: Recalibrate the picture once it’s digitized using contrast, brightness, and other settings to make it look as true to life as possible. Avoid using any filters or additional features that might make customers uncertain about what they will get.
Crop images: Remove unnecessary edges and background elements unless you’re providing a contextual shot. Make sure hands and extra props aren’t visible, as they can detract attention from your piece. 

Remember to save images in the right format too. PNG images often hold onto high resolution and clarity much better than JPEG files.  
Pro tip: For flat or 2D images, it’s often best to use scanning, as the scanning machine can carefully examine and upload images pixel by pixel.
4. Get the Pricing Right
Pricing is one of the toughest parts of starting your own business. Choose a price too high, and you risk scaring away customers. Price something too cheap, and you convince your audience they’re not getting the best quality — it’s a fine balance
Pricing original art is particularly tough, as it’s difficult to place value on your skill. If you’re just getting started and don’t have many followers or fans, you might want to start with simple pricing. For instance, combine your time and labor costs with material costs and expenses. Add a small markup at the end to give yourself a profit. Once you have a better sense of demand for your art and have amassed a following, then you could consider charging a premium. Also, think about your competitors and the kind of prices they offer. Should your fees be lower or higher?
If you’re selling curated art or prints, pricing becomes a little simpler. All you need to do is take the cost of printing and add on the fees of selling and marketing the print, as well as your markup (profit). You might charge a slightly higher price for limited edition prints. 
Pay attention to your competition and marketplace to see what kind of prices your customers tend to respond best to. Don’t be tempted to undervalue yourself just to attract more customers; you need to make a profit to make your endeavor worthwhile. Check out these pricing strategies to better understand how much to charge for your art prints or merchandise.
5. Create Your Online Store
It’s finally time to create and launch your online store. 
You can build a store in a matter of 30 minutes with a solution like Shopify. This ecommerce site-building service comes with everything you need to showcase your art and start making profits. You can customize a theme to suit your brand image, set up a checkout page, and even add apps to help you sell your art. 

Shopify’s app market comes packed full of tools to make life easier for creative professionals. For instance, there are:

Email marketing tools: These are great for keeping your customers up to date on your latest pieces, generating hype about new collections, and even providing information to clients about their previous orders. 
SEO solutions: SEO apps help with keyword research and tracking to ensure you can boost your visibility online. If you want your customers to find your art when searching for certain terms on Google, you need SEO. 
Print-on-demand apps: If you’re selling art merchandise and want to work with another printing company to mass-print your products, print-on-demand services will be a great blessing. Make sure you choose a POD service you can trust to produce high-quality products for your customers.

Shopify also has a range of free applications, like countdown timer apps if you want to create a sense of urgency and convince people to buy. Everything you need to supercharge your online store is available in the Shopify App Store.
6. Explore Additional Platforms for Online Selling
If you really want to boost your chances of getting as many sales as possible, then you’ll need to sell on more than just your own website. There are dozens of art-focused marketplaces online with pre-existing customer bases, making it easier to find potential buyers. Options include:

Etsy: Probably the best-known site for artistic creations and crafting. Etsy is an online marketplace where you can list your art alongside other local and global creators. 
CafePress: A solution for turning your art into unique products and collectibles, CafePress helps you to unlock new formats for your art. You can also get your pieces featured in front of a huge potential audience. 
ArtFire: Similar to Etsy, Artfire is a marketplace for makers and crafters around the world. Artfire helps you capture your target audience’s attention with things like podcasts, articles, and more. 
eBay: If you’re selling one-of-a-kind creations, eBay might be a good choice for you. This is the world’s largest auction site, where people have the option to bid exactly what they think your piece is worth. 
Artfinder: Artfinder is a dedicated marketplace for curated artwork. You’ll need to apply to the site if you want to be featured. There are tons of seller plans available and various commission options to consider as well. 
UGallery: Aiming to democratize art selling, UGallery connects artists directly with collectors. This is an excellent site to consider if you’re selling one-of-a-kind pieces. The website has an application process to ensure all art sold through the site maintains a high standard. 

You can also consider selling directly through social media channels like Facebook, Pinterest, and Instagram. Alternatively, look into wholesale sites like Handshake to sell photos and prints in bulk.
7. Protect Your Work
One of the toughest parts of building your brand as an artist is protecting yourself against people who would try to steal your talent. It’s common to see people online claiming that they made a particular design or even replicating an art piece to sell as a print through various websites and marketplaces. Hiring a legal team can be extremely expensive and complicated, so it’s best to be proactive and work on defending yourself from day one. 
Get your major pieces copyrighted as quickly as possible, and keep an eye out for anyone who might be trying to replicate your design. It’s also important to work with reputable marketplaces and third-party sellers when distributing your art online. 
The right print-on-demand companies, marketplaces, and curators will work with you to protect your art and inform you if other people attempt to claim your images as their own.

8. Market Your Art Brand
Now you’re ready to get out there and create some buzz for your art brand.
There are plenty of great ways to generate attention for your site and your creations. For instance, you could launch a social media page where you share snippets of your latest works. Instagram and Pinterest are great environments for this. Other options include:

Run paid ad campaigns on Facebook and Google with PPC
Invest in word-of-mouth marketing through engaging competitions and events on social media. 
Reach out to influencers and connect with the press in your industry
Learn about SEO and improve your ranking with sites like Google naturally
Use content marketing to drive organic traffic to your website. 
Consider offline marketing options, like participating in art shows and working with galleries to expand your reach to new audiences

Summary: How to Sell Art Online in 2021
Selling art online is a wonderful way to transform your passion into something capable of paying the bills. 
Whether you choose to create custom pieces for customers around the globe, or sell prints of your images online, there are tons of ways to get started. 
All you need to do is take the leap.
In summary, here are all the steps to selling art online: 

Decide whether to sell originals or reproductions
Print your works via DIY printing or print-on-demand
Photograph and scan art to digitize it 
Choose a price point 
Build your online art store
Identify other places for selling your art online
Copyright your art pieces
Promote your art brand 

FAQ
What’s the best way to sell art online?
This depends on your personal preference. However, most artists say they love having their own website they can attract attention to. Building an ecommerce site with a platform like Shopify will give you a professional image and help you reach customers around the world. You can also sell through social media channels, online marketplaces, and more.
Is it profitable to sell art online?
You can definitely make a profit selling art online. The first step is making sure you choose the right pricing, taking things like time spent and materials into account. Make sure you have a good marketing strategy in place for attracting customers too. 
Which art is the most profitable?
Art is a broad and subjective concept. Different people fall in love with different kinds of art. Your best bet is to start by deciding which kinds of art you’re most likely to enjoy selling. Once you’ve set up your store, you can begin to track which of your pieces seem to get the most attention from buyers. Over time, your store analytics will show you where you can focus your attention to get the most return on your investment.
Want to Learn More?

How to Sell on Amazon in 2021: Selling on Amazon Guide

Wondering how to sell on Amazon? The first step is to sync Amazon and Shopify. Shopify is an official Amazon partner, allowing entrepreneurs like you to sell your products on Amazon . You can use Amazon as an additional sales channel to grow your revenue. 
In this article, you’ll learn how to start selling on Amazon, and why you should list your products on the marketplace  . In addition, you’ll learn a few tricks to maximize your Amazon sales. We’ll also debunk myths about selling on Amazon for beginners.
NOTE: When it comes to how to sell on Amazon, there are lots of options. But… you cannot use Oberlo to dropship on Amazon.

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Why You Should Sell on Amazon
1. It’s the biggest online sales channel
Amazon is the biggest online sales channel for an online retailer. With over 1.9 million active Amazon sellers, the site proves to be a powerhouse. 
Shoppers will find best selling items on Amazon first. No wonder 89 percent of them say they are more likely to buy items from Amazon than other ecommerce sites.The massive ecommerce store carries millions of products in various categories.
Don’t be discouraged by the amount of competition you might face. It’s better to be where your customers are by selling stuff on Amazon. Don’t let your competition take all of your potential sales.
2. Additional stream of revenue
The main reason you should learn how to sell stuff on Amazon is that you’ll have access to a second stream of income. When it comes to selling through Amazon, you’ll want to be wherever your customers are. 
If your customers are on Facebook, create Facebook ads to reach out to them. If your customers love reading and learning about your niche, create a blog so that they’ll find you easily. If your customers shop on Amazon, sell on Amazon. You’ll be able to grow your sales and even connect with new customers by selling on the marketplace.

3. Trusted brand
Amazon is a recognized and trusted brand. Amazon was founded in 1994. Thus, it has over 24 years of relationship and trust building under its belt. If your store lacks brand recognition because it’s relatively new, customers may feel safer buying stuff from Amazon than your store. 
By selling stuff on Amazon through your own store, you can build a great brand image and reputation. And when selling on Amazon, you can get access to the customers who may be a bit more risk averse. 
Over time, the customers who consistently buy from you may eventually start buying directly from your store.
4. Many people have an account
As mentioned earlier, Amazon has millions of active users. In the US, there are currently 150 million Amazon Prime subscribers. The average Amazon Prime user spends $1400 a year on Amazon products alone. 
Thus, when it comes to ecommerce, Amazon has a huge chunk of market share in the industry. Those with Amazon Prime accounts will likely search on Amazon for items they want since they have special perks as a member.
It’s important to be where your customers are. If your primary audience is in the US, then selling products on Amazon is worthwhile.
5. Minimal fee
One of the perks of selling on Amazon is that there aren’t any listing fees unless selling as an individual rather than a merchant account. You can add as many products to your Amazon store as your heart desires. With an Amazon Pro Merchant account, you’ll be required to pay $39.99 a month and a percentage of your sale. If you sell a lot of items on Amazon, the monthly fee seems minimal.
6. Proven success model
Many of those who sell stuff on Amazon have achieved big payouts on the platform. About 0.3% of Amazon sellers make over $100 million in sales on Amazon alone, with 0.6% making over $50 million. The number may seem small but $100 million is a lot of money for a brand to make off only one sales channel. Notably, 51% of Amazon sellers make over $100,000 in sales each year so odds are definitely in your favor. With consistent effort, you too can be an Amazon success story.
4 Myths of Selling on Amazon
1. Amazon’s marketplace is too crowded
While there are hundreds of millions of products on Amazon, there’s still room for a business like yours to make money. 
Even if you can’t compete on price, it’s still possible for a potential Amazon customer to choose your product over a competitor or even supplier.
Don’t add barriers. Even if you only make an additional $10,000 in revenue from selling stuff on Amazon, that’s still more than you would have had by avoiding it.
2. You can set it and forget it
Often times, entrepreneurs think marketplaces will result in people finding your products on their own. You need to be proactive about generating sales, especially in the beginning.
Once you’ve built up a few sales and received positive reviews, you’ll be more likely to be found organically. 
3. You can de-prioritize your store
The reality is Amazon is only one of the online selling websites out there. You can also sell on other platforms. However, your own online store can prove to be more valuable over the long term as you can eventually sell it. 
Also, if Amazon were to ever go away or close your shop, you’d still have your online store to fall back on. 
Never become dependent on one sales channel. The more streams of income your business has, the less risky it is for you if any of them ever stop panning out.
4. New products can’t get organic traffic
New products can get organic traffic if they’re well optimized. 
Also, if you send paid traffic to your products as soon as you upload them and focus on getting sales and reviews early on, your new products can also get organic traffic. 
Potential customers may be wary of items without reviews, but there will still be those who buy products without them if it’s something they want.

What is Amazon FBA or Fulfilled by Amazon?
Amazon FBA (Fulfilled by Amazon) is a service Amazon provides where Amazon carries your inventory and ships the products to your customers on your behalf. Items that are fulfilled by Amazon are able to reach customers with faster shipping times.
When investigating how to sell products on Amazon, you’ll want to think about whether you want to ship items to customers yourself or have Amazon do it for you. 
If you ship it out yourself, you can save additional Amazon fees. However, the mega online store has shipping guidelines you’ll still need to adhere to. If you don’t consistently deliver products within a reasonable time frame you might eventually get booted off the platform.
Plus, by taking advantage of Amazon FBA, Amazon will take over the bulk of the work allowing you to have one less responsibility to worry about. Amazon FBA sellers also qualify for free shipping on orders over $49 for all items except books (book sellers qualify for free shipping on orders over $25). 
Note: Using Amazon FBA doesn’t exempt you from selling on other sales channels. In other words, you can continue selling on your online store, Instagram, Facebook, and other marketplaces like Walmart and eBay.
How to Become An Amazon Seller in 8 Steps
1. Choose What to Sell on Amazon
The first step in learning how to sell on Amazon is figuring out what to sell on Amazon. To get product ideas, you can use Oberlo as an inspiration. 
The dropshipping platform has thousands of products in different categories. Check out the items listed to get ideas for what you can sell on the Amazon marketplace.
2. Does your store meet all requirements?
To become an Amazon seller, you’ll need to ensure that you meet all requirements and that your products aren’t restricted. 
Niches like baby products, books, pet supplies, toys & games can start an Amazon store quickly. You can view additional eligible stores. If your niche isn’t listed there, you’ll need to apply for approval. 
Amazon also has restricted products such as hoverboards, explosives, and weapons, so avoid selling anything that falls under Amazon’s restriction guidelines..

3. Create a professional seller account
If you currently run a Shopify store, you’ll likely need a professional Amazon account. 
In the individual selling plan, every time you sell a product a .99 cent Amazon listing fee gets added which eats away at your margins, especially on top of other Amazon fees. 
With a professional plan, you pay a $39.99 monthly subscription and a few category related fees with a professional seller account.
To register, go to Amazon Seller Central where you’ll have to provide your name, email, and password.

Next, you’ll need to share your business details.

Then, you’ll need to continue on with the process by providing Amazon your business’ billing, tax, and product information.
4. Apply for category approval
When working through the process of selling on Amazon you’ll need to apply for category approval. Some categories require approval from Amazon before they can be added.
Popular categories such as Clothing & Accessories, Shoes, Handbags & Sunglasses, and Jewelry require approval before selling.
Take a look at the approval requirements for each category to determine your specific next steps.

5. Connect your Amazon account to your Shopify account
After receiving Amazon approval, connect your Amazon seller account to your Shopify account. On the left navigation of the Shopify dashboard, look for the + button beside Sales Channels and click on it.

A pop-up will appear where Amazon is listed first. Click Add Channel.

Next, click ‘Connect to Amazon.’

6. Create Listings for Products
Under the sales channel, you’ll see Amazon listed. Click on it, then click the create listing button. 
Afterwards, you’ll want to click Select Product. There will be two options to choose from. As a private label seller, you should click the lower option ‘This product is made by another brand.’ 
Choosing the option will allow you to search for the AliExpress product to become an additional seller. After finding the product you sell, click Select. Lastly, you’ll need to select Publish. And repeat the process for each item.
7. Streamline Your Inventory
Effective inventory management is the key to success when selling products on Amazon. It’s crucial to keep your product inventory level healthy for your direct customers and those buying through the marketplace. 
As you get orders on Amazon, your inventory levels will start to decrease, so make sure to update your stock to reflect the current product availability on your Amazon listing.
8. Send Traffic to Amazon Store
The most important part in learning how to sell things on Amazon is knowing how to promote the items. There are a number of ways to promote your Amazon products. Here are a few ideas to get started:

To sell items on Amazon, you’ll need to take advantage of every audience you own. For example, if you have an email list for your business that you’ve been building for a while, you can send them a link to your Amazon store. The upside to using your email traffic is that they’re already familiar with your brand. Loyal customers will likely also write positive reviews which is what you’ll need to sell stuff on Amazon to people beyond your email list.
Another tips for selling on Amazon is by adding your product links to Pinterest group boards. Most small brands don’t have a lot of social media followers. That’s why group boards are a great way to tap into a big audience. You can use a tool like PinGroupie to find relevant boards for your niche.
Amazon ads is one of the most popular ways to sell on Amazon if you don’t have an audience of your own. To get more visibility for your product, an ad budget can help position you above your competitors who sell similar products. If you’re promoting the best selling items on Amazon on your account, the product will sell itself when seen by customers.

How to Sell on Amazon Successfully: 5 Tips
1. Treat your Amazon store like your actual shop
If you sell stuff on Amazon, it won’t make you six figures in sales just because you uploaded products. You’ll need to treat it like your online store. 
You’ll need to drive traffic to the Amazon product pages whether with Amazon ads or other methods. You’ll need to optimize product pages. You’ll need to get great reviews. You’ll need to offer great customer service. 
In a nutshell, Your brand still has to live up to a great reputation even if items are sold on Amazon.
2. Get online reviews early on
Focus on getting positive reviews early on. Go the extra mile for your customers when you sell stuff on Amazon. Issue refunds quickly if a customer is upset. In the event that you get a negative review, communicate with the customer to try to have it removed. 
You can also offer a replacement quickly and great service to keep your customers happy. After going above and beyond, many customers will change their review if asked. Most sellers have experienced that having a 95% rating has led to a better ranking in the Amazon search engine, allowing them to sell products on Amazon in higher quantities.

3. Focus on optimizing your product pages
When selling on Amazon, it’s important to optimize your product pages. You can use a tool like Merchant Words to determine the estimated monthly search volume for keywords as well as which categories they dominate in.
By choosing popular keywords you can improve your chances of being found organically by customers. Also, you’ll want to consider which product categories your products would perform well in. Keyword tools can also help you identify what items to sell on Amazon.
4. Pay for Amazon ads
Paying for Amazon ads is optional and not essential for growing your Amazon presence. One of the perks for paying for ads is that you get access to Amazon’s search data making selling on Amazon easier.
The cost per click is often fairly low on Amazon compared to other ad networks. Also, the product ad blends in well with the other products which makes it likely that a customer will click on the product if it meets their needs.

5. Register as a professional seller
Having a professional seller account will save your Amazon store money if you’re uploading countless products. As a professional, you can add as many products as you wish. Remember, there’s no listing fees. 
The more products you list on Amazon, the more likely that you’ll be found. Also, the more items you sell on Amazon, the more money you can potentially make. Product volume, especially on marketplaces, can be great for getting sales.
FAQ
How to sell on Amazon for free?
Sign up as an individual seller. This saves you from the monthly fee associated with a professional seller account. 
How to sell on Amazon without buying products?
Register for Merch by Amazon. This is Amazon’s version of print on demand. You just design merchandise and earn every time a customer buys your product.
Is selling on Amazon profitable?
Selling on Amazon is still a great way to earn profits. According to JungleScout, 62% of new sellers saw an increase in profits in 2020, and 80% are planning to continue using Amazon to sell products in 2021.
Conclusion
Becoming an Amazon seller can help you earn additional income for your business while also finding new customers you wouldn’t have had access to on your own. 
In the beginning, your focus for selling products on Amazon should be on getting product reviews so you can build social proof and trust. Take advantage of the email lists, social media followers, advertising services, and Amazon affiliates at your disposal. 
With the best selling items on Amazon in your shop, you’ll be unstoppable.
Summary: How to Sell on Amazon in 2021

Choose your product niche
View eligibility requirements
Create a professional seller account
Apply for category approval
Connect your Amazon account to your Shopify account
Create listings for products
Manage your inventory
Send traffic to Amazon listings

Is there anything else you’d like to learn about how to sell on Amazon? Let us know in the comments below!
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Wix vs . Shopify: That could be Best For Your Needs? (2021)

Wix vs. Shopify: which is best for your needs?
Undoubtedly, Wix and Shopify are two of the best options available when it comes to building a website for your business or project. And at first glance, they might seem to offer pretty much all the same features and tools. However, there are plenty of crucial differences between these two platforms.
So, before you sign up and begin building your online business, it’s worth taking some time to understand which is better: Wix or Shopify? And what’s more, which platform is best for your specific needs? In this guide, we’ll compare Wix vs. Shopify in 9 key areas:

General overview
Pricing and value
Payment gateways and transaction fees
Ecommerce
Themes and design
Apps
POS
Customer support and guidance
Dropshipping

Let’s jump in!
(Disclosure: This website is a part of Shopify inc. media properties. Although we strive to publish objective, accurate, and factual content, this article may contain biased opinions.)

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Wix vs. Shopify: General Overview
Wix started its journey as a website-builder for people who want to build content-based websites. As such, it was used to build brochure websites, blogs, and news sites. For this reason, it was a good choice for freelancers and small service-based businesses.
In contrast, Shopify was explicitly built to enable businesses to create and manage online stores. As a result, it was favored by entrepreneurs, ecommerce businesses, and dropshippers.
Both platforms have since extended their feature sets to offer an enormous amount of tools today. Wix and Shopify both allow you to build a website without coding skills, sell products online, and provide an integrated point-of-sale (POS) solution to sell products in person. And you can use either platform to build a content-based or ecommerce website.
Still, Shopify is still entirely focused on business tools, whereas Wix casts a wider net as a website builder that also has ecommerce features. 
This can be seen clearly in their homepage headlines — Shopify writes, “Anyone, anywhere, can start a business.”

On the other hand, Wix writes, “Create a Website You’re Proud Of.”

Wix vs. Shopify: Pricing and Value
Now, let’s compare Wix vs. Shopify’s pricing plans.
Wix has plenty of pricing plans to choose from. There are 5 plans for building a website:

Free (with limited features and Wix advertisements)
Combo: $14 per month
Unlimited: $18 per month
Pro: $23 per month
VIP: $39 per month

And there are 4 Business and Ecommerce plans:

Business Basic: $23 per month
Business Unlimited: $27 per month
Business VIP: $49 per month
Enterprise: Custom pricing

Shopify has 5 pricing plans, but there are 3 core plans to choose from:

Basic Shopify: $29 per month
Shopify: $79 per month
Shopify Advanced: $299 per month

The 2 other plans are Shopify Plus — the platform’s enterprise solution — and Shopify Lite, which allows you to take payments online but doesn’t provide an ecommerce website.

It’s worth noting that Wix’s plans contain significant limitations. For example, the 3 business plans limit the amount of storage you can use to 25GB, 35GB, and 50GB, respectively. The 2 cheaper business plans also limit the number of video hours you can upload to 5 hours and 10 hours, respectively. Also, Wix allows users up to 100 pages per website.
In contrast, Shopify provides unlimited storage, bandwidth, and website pages on every plan.
Ultimately, Wix’s free plan may seem like a winner at first. But it’s important to know that this option has very limited features. For example, you can’t connect a domain name, so your site address will be “mywebsite.wixsite.com” and Wix ads will be shown on every page. That said, it’s a great way to learn more about the platform. 
In comparison, Shopify offers a free 14-day trial for you to experience the platform first-hand before committing.
So, what’s the takeaway?
Well, if you want to build a ‘general’ content-based website, Wix is cheaper. And if you’re going to make a business website, Wix has slightly more affordable plans than Shopify. 
However, to determine whether Wix or Shopify offers more value, you’ll need to evaluate the ecommerce features each platform provides. And in this arena, Shopify has some incredibly powerful tools.
Wix vs. Shopify: Payment Gateways and Transaction Fees
When considering pricing, it’s also important to understand each platform’s transaction fees which can have a significant impact on your website’s overall monthly cost.
Wix integrates with more than 50 payment gateways, including Stripe and PayPal Powered by Braintree. It also has its own payment gateway, Wix Payments, which charges 2.9% of the transaction amount, plus a fixed charge of $0.30.

On the other hand, Shopify integrates with more than 100 payment gateways and has its own, called Shopify Payments.

Notably, Wix Payments is only available in 14 countries worldwide, whereas Shopify Payments is available in 17.
On the Basic Shopify plan, transaction fees are the same as Wix — 2.9%, plus $0.30 per transaction. However, this fee decreases when you upgrade to the Shopify and Shopify Advanced plans as your business grows, becoming 2.6% and 2.4%, respectively.
Although you could integrate one of the third-party gateways, Wix Payments and Shopify Payments are the easiest ways to start accepting payments through these platforms. 
So, it seems that Shopify has the edge here — the money saved from a decrease in transaction fees as your business grows will add up.
Wix vs. Shopify for Ecommerce
If you want to start a business, take your business online, or earn money through your website at some point, this section is particularly important for you. 
So, what’s the deal?
Well, ecommerce features are only available on Wix’s Business and Ecommerce plans, whereas every Shopify plan comes with ecommerce functionality out-of-the-box.
Wix provides virtually everything you need to sell online. However, in general, it’s fair to say that Shopify provides more advanced ecommerce functionality, as the platform is entirely dedicated to ecommerce.

For example, selling to consumers in other countries has become increasingly easier in recent years. As a result, cross-border ecommerce is an exciting opportunity for online businesses.
To help, Wix allows users to display prices in the shopper’s local currency. However, website visitors aren’t able to checkout in their local currency — which is an important part of selling online. On the other hand, Shopify’s multi-currency features allow shoppers to view prices and checkout in their local currency.
For reasons like these, Shopify is the platform of choice for successful brands like Gymshark, Fitbit, KKW Beauty, and Wholefoods.
All in all, Shopify provides ecommerce features that enable you to start small and grow into an enterprise brand.
Wix vs. Shopify: Themes and Design
Design is an important part of building a website.
Wix provides more than 800 templates, which is considerably more than Shopify’s 9 free themes and 72 paid themes. That said, there are also more than 1,200 Shopify themes available on Theme Forest from third-parties.

Still, Wix’s 800 free templates offer more choice out-of-the-box than Shopify. 
It’s wise to note that Shopify’s themes are all responsive — this means they automatically adapt to whatever screen they’re viewed on. In contrast, Wix’s themes use ‘absolute positioning,’ which means the elements are arranged by pixel. As a result, you’ll need to configure 3 versions of your design for desktops, mobiles, and tablets — this means a lot more time is required to create new pages or make changes
Additionally, Shopify allows you to change your theme in just a few clicks. If you want to redesign your Wix website, you’ll need to rebuild your entire website.
So, Shopify is the clear winner in terms of design flexibility.

Shopify’s themes are understandably more geared to ecommerce, too. So, if you’re looking for an optimized ecommerce website, Shopify may be the better choice.
Wix vs. Shopify: Apps
Both Wix and Shopify have app stores featuring additional tools and features that you can add to your store.
Wix’s AppMarket provides over 250 apps and integrations. 

Shopify’s App Store has more than 6,000 apps and integrations that you can use to improve your website and POS.

Wix vs. Shopify: POS
Now, let’s explore Wix vs. Shopify’s point of sale (POS) solutions.
These systems allow you to sell in-person through integrated hardware that syncs your online and offline inventory, sales management, and customer data.
Shopify provides an all-in-one solution through Shopify POS and a range of POS hardware.

Wix also has its own system — Wix POS.

However, Wix POS just launched in June 2021 and is “currently available to select U.S.-based merchants only.” So, most Wix users will need to set up a POS integration with a service like Square or SumUp.
On the other hand, Shopify POS is a key feature of the platform that’s been around for a while. This is why Shopify POS is available on every pricing plan — including Shopify Lite for $9 per month. Shopify also offers dedicated POS reporting and support.
As a result, Shopify POS is more streamlined and integrated into Shopify than Wix’s offerings are.
Wix vs. Shopify: Customer Support and Guidance
Wix and Shopify have learning curves that new users will need to overcome to get the most from the platforms. So, it’s essential to consider the resources and customer support that each service has on hand to help.
Wix has a help center, blog posts, and a forum. It also provides customer support via email and phone.
Shopify also provides a comprehensive help center and countless blog resources. And unlike Wix, Shopify offers 3 methods of customer support: email, phone, and live chat.
Both platforms provide 24/7 support. However, it’s worth mentioning that Wix only provides customer support in 9 languages, whereas Shopify offers 21 languages.
In addition, Shopify provides a wealth of free online courses from experts and influencers, such as Daymond John and Tim Ferris. The Shopify Masters podcast is also jam-packed with actionable strategies and marketing advice. There’s also a highly active Shopify forum which is a great place to connect with others and learn.

The community and support that surrounds Shopify make it the clear winner here.
Wix vs. Shopify: Dropshipping
Dropshipping is a method of sourcing products and fulfilling orders without purchasing inventory upfront or managing logistics. Consequently, it’s a fantastic way to start a business or extend product lines fast.
The image below illustrates how dropshipping works:

You can dropship all kinds of products online or use print-on-demand services like Printify and Printful to sell products featuring your brand or designs.
Both platforms enable users to dropship — but which is better, Wix or Shopify?
Wix provides dropshipping capabilities via third-party apps like Modalyst, Spocket, and Printify. However, you’ll need to upgrade to the Business Unlimited plan to dropship — and, confusingly, this plan limits the amount of dropshipping products you can sell to 250. This isn’t ideal for budding entrepreneurs looking to scale while keeping overheads to a minimum.

Shopify has a host of dropshipping apps available on all its plans with no product limits, including Modalyst, Spocket, Printify, and Printful.

Shopify also provides its own dedicated dropshipping app: Oberlo (that’s us!). Oberlo enables you to add thousands of dropshipping products to your store quickly and start selling them online.
Ultimately, Shopify provides more dropshipping options and no product limits. Not only that, but  Oberlo also offers a highly streamlined approach to dropshipping.
Final Thoughts: Is Wix or Shopify Better? 
Shopify and Wix are both fantastic platforms for building a website and growing a business.
So, what’s our verdict? If you want to sell anything online, start a business, or grow a business, you can’t beat Shopify’s focus on all things commerce. Here are some key takeaways to keep in mind:

Shopify provides unlimited storage and bandwidth on every plan — Wix has limits.
Shopify Payments’ transaction fees are reduced as your business grows and you move to higher plans.
Shoppers can check out in multiple currencies with Shopify — this feature isn’t available on Wix.
Shopify allows you to switch templates easily without redesigning — Wix requires you to redesign your site if you want to change templates.
Shopify’s website templates are responsive — Wix’s aren’t.
Shopify’s POS solution is available to every user and is a more streamlined approach than using Wix’s third-party integrations.
Wix doesn’t provide as many educational resources as Shopify.
Shopify provides access to 6,000 apps and integrations, offering far more than Wix — including more dropshipping options.
Shopify provides live chat support — Wix doesn’t.

Which platform do you like most? Let us know your thoughts in the comments below!
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Steps to start Your Own Clothing Venture in 10 Stages

If you’ve been thinking (or dreaming) of owning your own line, now is the perfect time to learn how to start a clothing business online.
Research shows that the online clothing industry is booming, continuously growing year after year. According to Statista, the retail ecommerce industry was worth $102.5 billion – and will explode to $153.6 billion by 2024. 
That’s 50 percent growth in just a few years. Dang.
Starting a business from scratch might seem intimidating. And I won’t lie: it’s a lot of work. But if you’re willing to stick with it and put in the time, resources, and effort, the reward can be incredible.
That’s why this article is loaded with helpful advice and resources on how to start a clothing line and market it successfully. We’ll outline 10 steps on how to run a clothing business, plus look at a few beautiful store examples.
Let’s get into it.

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How to Start a Clothing Line or Brand in 2021: 10 Steps
1. Identify a Need in the Market
You might already have some ideas for what you’d like to sell. That’s great news, but don’t jump in just yet.
One of the biggest reasons that new business owners fail is that nobody actually wants what they’re trying to sell. And it would be a downright tragedy if you went through the whole process of learning how to start your own clothing line but never found the success you hoped for.
That’s why market research is your best friend at this stage.
There are plenty of free and paid resources where you can make sure that there’s a market need for your clothing.

There are two types of market research: primary market research, which is data you collect on your own, and secondary market research, which is data you get from other sources who already did the research, like Nielsen, NPD, and MarketResearch.com. 
Heads up: buying research reports can get pricey. If you’re bootstrapping your business from your own pocket, you might want to focus more on primary research.
Here are some primary market research ideas:

Search for specific items on Google Trends and see what’s steady or growing in popularity
Dig into Facebook Analytics to learn about the likes, interests, and behaviors of people who might be your future customers, or your target audience (more on that soon)
Do some competitor research on other online clothing brands to see what people love and what they don’t (pay special attention to negative comments – that’s where you can swoop in with a solution to their problems!)

Here’s a quick search for “crop tops” on Google Trends. It’s had a pretty steady level of popularity the past year, and they’re projected to spike as the spring approaches.

2. Identify Your Target Audience
Identifying a need and identifying a target audience go hand-in-hand, because it’s a specific group or groups of people who will need or want your products.
And those groups are your target audience. These are the people who you’ll spend every day trying to engage and connect with. The better you understand those people, the stronger your chances of securing and keeping them as customers.
If you want to learn how to start an online clothing store that’s truly successful, you’ll have a deep understanding of your target audience.
Do your research until you understand both the demographics and psychographics of your target audience:

Demographics: age, gender, income, marital status, geographic location, etc.
Psychographics: their likes and dislikes, hobbies, interests, lifestyle traits, buying behaviors including the companies they currently shop with and why, the problems they have in their lives and how you can help solve them

3. Write Your Clothing Line Business Plan
A good fashion business plan outlines:

Who you are as a company, including your team, company mission statement, and what you sell
What you’re trying to accomplish, including specific, actionable, and measurable business goals
Why you think the company will be successful (this is where your market research comes in)
How you plan to meet your business goals, backed by specific steps and strategies

Ideally, your clothing business plan covers the first three to five years of your business. Of course, things won’t always go exactly as planned, but you need to have something to work toward.
More importantly, you need to have something to compare your progress to so that you can better understand if you’re on track to meeting your goals, or if you need to make changes to your original plan.
Plus, your clothing line business plan is what you’ll show to potential investors and partners (step 10 in this article). If your plan is thoughtful, strategic, specific, and promising, you’re much more likely to get people on board to support your business and help it grow.
The U.S. Small Business Association (SBA) has great resources for writing a business plan, including how to lay it out section-by-section.
4. Start Designing Your Own Clothing Line

Source
Now for the fun part. Get your creative juices flowing and create your masterpieces.
Here are some things to keep in mind when designing your clothing line:
Keep a sketchpad on you at all times. You never know when creativity will strike – so be sure you’re always ready to jot down new ideas and inspiration.
Don’t compromise on materials and overall product quality. Especially if you’re building a luxury line or boutique, your customers will know if you’re cutting corners to save money.
It’s a great idea to create your own samples. An intimate understanding of the process will help you run your clothing business more smoothly, especially while negotiating costs with your manufacturer. But don’t get so caught up in the technical side that you’re sacrificing your creativity and ability to design new pieces.
Start building your “tech pack” early. This is the basic info you’ll hand off to your manufacturer when it’s time for them to produce your clothing line. Your tech pack should include technical specifications and product details like measurements, materials, and accessories.
5. Find a Clothing Manufacturer
On your journey to learn how to start a clothing company, finding the right manufacturer is a big deal. That’s why you should take the time to do your research and properly vet your options before you make a decision.
Here are some tips for finding a clothing manufacturer.
Consider whether you want a domestic or overseas manufacturer
You might save money with an overseas manufacturer, but find that it’s not ultimately worth the potential drawbacks, like longer delivery times or lower product quality.
If you’re from the US, you can find local clothing vendors on Handshake, a hand-picked wholesale marketplace that connects small businesses with US-based manufacturers and wholesale distributors. 

Get creative with your search
Do a good old-fashioned search on Google, and look through social media sites like Facebook groups. You might also find industry meetups, directories, or networking opportunities.
Once you have a list of manufacturers, vet them thoroughly by asking plenty of questions and taking note of their response times. Check online to see if they have any good or bad reviews from other clothing companies.
We have a whole guide on how to find a clothing manufacturer. Check it out. 
6. Build Your Clothing Brand
It’s time to develop the creative materials that represent your clothing line: things like your brand name, logo, graphics and illustrations, product photography, and color palette.
Doing all the branding and design work can seem intimidating. If you don’t have any design skills or the budget to hire a professional developer, there are plenty of free, beginner-friendly resources to help you keep things affordable.
Check out Shopify’s tools page to see what’s on offer, like their:

Just to name a few!
Check out this logo I made in 30 seconds for a made-up company called RedThreads.

You can also find an affordable graphic design freelancer on marketplaces like Fiverr, 99designs, DesignCrowd, or Upwork.
7. Choose a Price Point for Your Items
To choose an appropriate price, you’ll need to have a good understanding of how much it costs you to manufacture the items, also called the cost of goods sold (COGS). COGS includes things like the cost of materials, labor, and production.
You’ll also want to consider the overhead for running your clothing line, like how much you pay in rent for your warehouse, shipping costs, and payroll for your employees.

Once you know how much it costs to run the business, you can choose a price that covers those costs as well as makes you some profit after all the bills are paid.
One common pricing method is called the keystone markup, where you simply double the price. So if it costs you $10 to manufacture a blouse, you might sell it in your store for $20. Or, you can sell to wholesalers for $20 and sell in your online store for $40.
However you decide to price, make sure you’re also considering how much your target audience will be willing to pay. It might take some experimentation to find the perfect price point.
Check out this article on pricing strategy for more tips.
8. Begin the Marketing Process
Marketing is a critical part of learning how to run a clothing business online. After all, nobody will buy from your store if they don’t know it exists, right?
Ideally, you should start setting up your marketing before your clothing store even launches. That way, you’re ready to hit the ground running.
You start setting up Facebook Ads, which is a popular advertising method for clothing companies to build their customer base. Facebook has incredible targeting capabilities that help you reach the right people.
If you’re tight on ad budget, you can start with organic social media marketing strategies, which focus on creating excellent content that engages and entices people to follow and shop with you. 

Influencer marketing is a great idea for a low budget: offer free items in exchange for shoutouts from social media users with a strong follower base within your target audience. Here’s Instagram influencer @gonolivier posting to promote a new denim line from clothing company boohooMAN.

You can also host a giveaway to build your email list before your store goes live, then use email marketing to build stronger relationships with them after the launch.
Check out our marketing hub to learn all about building awareness for your brand and getting customers.
9. Set Realistic Sales and Distribution Goals
You know that old saying, “Rome wasn’t built in a day.” Same goes for anyone mastering the art of how to start a clothing business.
In the early stages of your company, you’ll have a lot to learn. A lot of trial and error. A lot of testing and tweaking and testing again.
Make sure you’re going easy on yourself by setting realistic goals. It’s not realistic to say you’ll make a million dollars your first year (though it is possible!).
A more realistic goal might be to grow your revenue by 20% every quarter for the first year you’re in business. This kind of growth-oriented goal helps to make sure you’re not choosing arbitrary financial figures that just aren’t attainable.
The same goes for distribution if you’re figuring out how to start a fashion line that’s sold in other stores. Start with the goal of finding a few strong distribution partners your first year, then incremental growth from there.
10. Start a Soft Launch, Then Look for More Investment and Partnerships
Now that you’ve set up a presence and built up some anticipation, you can launch your masterpiece into the world.
This is when you can pull the trigger on all the marketing campaigns you’ve been working on. Keep working and building on them – just like everything else on the journey of how to start a clothing company online, you’ll need to keep experimenting and building as you go.
And this is when you can turn your sights to growing on the business side by seeking out more investment dollars and partnerships with other companies.
Try pitching your clothing line to retailers who are already selling products to your target audience. Depending on the size of the company, you may need to reach out to multiple people before you can secure a meeting. Keep at it!
The same goes for finding investment partners. Polish up your business plan to present to them – be sure you’ve nailed down specifics, like how much money you’re asking for and where those dollars will be spent within your business. 
And of course, make sure you’re offering a juicy incentive for them to choose you. Will they get partial ownership of your company, or a certain percentage of your revenue once you successfully grow?
Clothing Business Store Examples
Let’s look at a few great Shopify clothing stores for inspiration.
Khara Kapas means “pure cotton” in Hindi. The company boasts handcrafted clothing made from pure and homegrown Indian fabrics. It does an excellent job of showcasing this in their product photography, creating a natural, down-to-Earth feeling that instantly appeals to their audience.

Pour Moi is a UK online clothing store for lingerie, swimwear, nightwear, and more. They’ve created a sleek and sexy brand that appeals to stylish women who want to look and feel good.

The Candi Factory is owned and operated by Candice Levine, who makes all products from start to finish in Toronto, Canada. The brand has a lot of personality and it’s showcased beautifully on the company’s website. Candice is a perfect example of an entrepreneur who learned how to start selling clothes online and absolutely nailed it.

Should You Start a Clothing Business? Yep.
By now, you should have a solid idea of what it takes to learn how to start a clothing business online.
The most important thing to keep in mind is that you won’t be a millionaire overnight. You’ll need to constantly try new things, keep track of your progress, and tweak what isn’t working.
Like I mentioned: it’s not a walk in the park, but when you have the passion and dedication to do it right, you’ll find that the rewards can be amazing.
You’ll never know if you don’t try, right?
Summary: How to Start a Clothing Business in 2021

Identify a market opportunity  
Find your target audience 
Write your clothing line business plan
Start designing your own clothing line
Find a clothing manufacturer
Build your clothing brand
Select a price point for your items
Start the marketing process
Set realistic sales and distribution targets
Have a soft launch, then look for partners and investors

Are you excited to start your own clothing line? What niche are you going to target? Let us know in the comments section below. 
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Best ways to Sell Online: From the internet Selling Ideas for 2021

Whatever you’ve heard about starting an online business, it’s probably true. It’s a competitive playground that challenges even the savviest entrepreneurs, but the overwhelming consensus is that you start learning how to sell online..
One of the best parts about it is that you can sell online beyond the borders of your city, your country, or even continent without ever leaving your work desk! Once you get started, virtually anyone from anywhere in the world can become your customer.
But where do you start?
There are simple ways to figure out how to sell on the internet, and they all stem from the answers to three basic questions – why, what, and how?
Here’s a guide of everything you need to know about how to sell online. It couldn’t get any easier.

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Why Learning How to Sell Online Is a Good Idea
Can you imagine your life without the internet? No emails, no last-minute shopping, no cat videos… Let’s just stop there.
That’s precisely why the eCommerce industry is living its golden age. Everyone is connected and cozily nestled in their little online bubbles with no intention of going back to the old ways. Plugging into this trend is beginning to look like the smartest way to start an online business.
Here’s more on why.
1. Your business goes where you go.
Let’s get this one out of the way first — forget about *real* vacations without a laptop, at least for the first year or so.
When you learn how to sell stuff online, any place in the world can become your office, and more often than not, you’ll end up working weekends, nights, and holidays. The only difference is that you’ll do it with a smile on your face.
Work from the beach or your grandma’s garden — wherever you go, you’re just a tap (and a Wi-Fi connection) away from accessing your business. Everything you do must propel you towards success.

2. Cash-strapped? Start a business with a small investment!
The beauty of the online world is that you can get the business off the ground with very little initial investment. It depends, of course, on what kind of business you’re planning to start, but for the sake of this article, we’re assuming you have your mind set on running an online store. And when it comes to selling online, dropshipping seems to be the go-to strategy.
With minimum overheads, such as paying for the hosting of your website and running some online ads, you can sell products online and build a profitable business in just a few months. And it’s not some kind of fantasy. There are real success stories to prove it.
3. You can make money 24/7.
Whereas physical shops are restricted to opening and closing times, online stores run 24 hours a day, seven days a week. All the time. It doesn’t take a genius to see the potential in this business model. If you have a constant stream of traffic coming to your store and you optimize your conversions to a good standard, you can essentially earn passively while you sleep. 
This touches on another substantial benefit of selling online – if done right, it can be a sweet source of residual income. It is less time-intensive than, say, running a brick-and-mortar boutique because you don’t need to be present at all times. With automated inventory management and a robust online marketing plan, you can master how to sell things online with very little input from your side..

4. There’s a lot of room to grow.
Entrepreneurs often have to bend over backwards to keep increasing their sales. While you may have the hottest products in stock, it can be hard to find new customers and keep them loyal to your business. Taking up the option to sell online can fix this problem almost instantly.
 According to the latest eCommerce statistics, the number online shoppers are rapidly growing and are expected to hit a whopping 2.14 billion in 2021.
The takeaway? Entrepreneurs who are still on the fence about online selling should take action before they’re left in the dust. Plus, with so many strategies for selling online, it couldn’t be more simple to capitalize on the growing ecommerce trend.  
Now, that sounds like a dream come true.
Until you hit the next cornerstone of this process: What will I sell online?
Online Selling Ideas: Sourcing Products When You’re Stuck
Let’s leave the question of how to sell online for a moment and focus on WHAT things to sell instead. Finding a profitable idea is not an easy task, but you’ll be surprised at where you can find product recommendations. Sometimes, the answer might be hiding in plain sight. 
1. Piggyback on trends.
Who doesn’t want to be a trendsetter? A pioneering genius with a ground-breaking idea? It’s a blazing dream of many entrepreneurs. Yet, the eCommerce world isn’t always kind to unique online selling ideas. 
To get the sales engine running, an online store needs to serve a high demand in a market and source top products to sell in 2021.
When you’re on the hunt for a money-making idea, it pays off to listen to what the customers want. Yes, I’m talking about the best-selling lists, trend reports, and product curation lists.
Start your initial product research by casting a wide net. First, review the new and upcoming trends on online retail giants, such as eBay, Amazon, or Etsy. What are the month’s top picks, most favorite products, or best-selling items? Can you spot any particular trends like colors, shapes, fabrics, or patterns?  
When you have a rough idea of what you want to sell online, it’s time to find a way to source these products for your online store. And one of the best places to look for dropshipping product ideas is Oberlo. 
Give  Oberlo a thorough look, and you’re almost guaranteed to find something that meets your needs. For example, products with more than 500 orders in the past 30 days are likely to sell well. Jump on these products quickly, so you can get ahead of the competition. 
Bonus for Beginners: How to Find Products from Oberlo
Your next logical step is to choose high-margin products.

2. Aim for healthy margins.
What matters at the end of the day is how much money you get to keep. Healthy margins will determine the future of your ecommerce business, so you should do everything you can to invest your time and effort into products that will yield the best results. 
The average eCommerce gross margin is approximately 40 percent. However, every market and every product is different, so you should spend time analyzing the competition and the going rate.
Some of the easiest tactics you can use to maximize the profits include finding winning products to sell, putting them at the front of your marketing initiatives and cross-selling campaigns, and adding variations of the best-selling items (think different colors, sizes, and shapes).
Oberlo has a profit margin calculator that will give you a better idea of your options.

Why try to reinvent the wheel? Capitalizing on useful resources, such as Oberlo’s 100+ Best Products to Sell in 2021 ebook and ‘What to Sell’ section, is the ultimate shortcut to kicking off a successful online store. Don’t be discouraged from investing in a particular idea just because someone else is also doing it – the online world is big enough for all hustlers.  

How to Sell Products Online Successfully
Now, we’re ready to answer the question of how to sell online. Since we talk about all things ecommerce here on Oberlo, we’re going to discuss how to sell products online. Here are a few strategies that you can put into action with ease.
1. Use existing sales gateways.
You can sell online through marketplaces like Amazon, eBay, or Etsy, but this strategy has its pros and cons. 
On the pro side, there’s an established, large community of returning customers that you can access. And for someone who’s just learning how to sell online, it’s a big deal to be able to tap into a vast pool of online shoppers that already trust the platform. 
Another big plus for ecommerce beginners is the opportunity to test the demand for the products they offer. In fact, you can even test one-product store ideas in which you build a brand around a single product. Once you establish a good sense of what’s popular, it’s time to start building an online store. If you create one with Shopify, it’s easy to connect popular sales channels to your store.

So, why shift the strategy when it starts returning a profit? Many reasons. First, the big marketplaces like Amazon, eBay, or Etsy will charge you a commission for every sale. Second, selling through a third-party will prevent you from building a personal relationship with your customers.
In essence, you won’t be able to capture their email addresses, provide useful content, or run your own campaigns to generate more sales. What’s more, marketplaces can shut your store at any time, which is a costly and damaging process to go through.
2. Sell via social media platforms. 
Along with marketplaces, social media channels like Facebook and Instagram allow you to get your products in front of prospective customers. For instance, you can set up a Facebook shop to showcase your inventory to Facebook users. Those interested can then add your items to their cart and check out on the platform directly. But if you’d rather create an independent eCommerce website, Facebook still offers several ways to sell online; you can use your Facebook Business Page, run ads, and sell products in Facebook groups.
Social media allows you to work with influencers. You can give samples of your items to influencers in return for shoutouts. Identify some influencers in your niche by searching for relevant hashtags, then partner with them to promote your products through stories, videos, posts, and more.

If you’re looking to work with influencers, make sure to check out this bonus read: The Complete Guide to Getting Started With Influencer Marketing
3. Create your own dropshipping website.
Thanks to platforms like Shopify, setting up your website is easier than ever. You can take advantage of free trials and endless online resources to get it off the ground in just a few days. 
Also, you can install a dropshipping app to eliminate the hassle of buying and storing inventory. It’s a great way to sell online due to its many advantages, but the most profound are, of course, minimum setup costs – since you don’t need to buy the inventory or manage a warehouse. 
There’s also the ability to offer an extensive selection of products, which helps to scale quickly, and the incredible flexibility that comes with the fact that you can run your business from anywhere in the world. It’s the perfect combo of potential and freedom that’s attracting the digital nomads and hustlers.
However, it’s not entirely hassle-free. With so many success stories fueling the interest in this market, the competition to sell online is high and growing, so it’s crucial you do your homework before jumping on board.
Some of the other most commonly cited problems, such as finding the right suppliers, can be solved by integrating with existing ecommerce tools. With 2,000-plus, five-star reviews and a free Explorer plan, Oberlo is one of the most popular choices when it comes to importing products to your online store and managing inventory.
How to Sell Online – Final Thoughts 
Let’s look at it this way – an online store is almost free to set up, no initial investment means there are very few risks involved, and the factors determining your business’ success are entirely in your control. If you have the time and resources for going at it alone, then remember – sooner is better than later.  
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Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!

fifteen Pricing Strategies to Supercharge your Sales (With Examples)

If you don’t have a pricing strategy you’re in trouble. Why? Because your top competitors probably have a brilliant price strategy.
Time to catch up.
Here’s the thing: If you price your offers too high, you won’t land as many sales. And if you price them too low, you’ll make less money than you could. 
To succeed, you gotta find that sweet spot — and this process starts by selecting the right pricing strategy.
But what are pricing strategies exactly, and how do they work? There are so many pricing models to choose from, too — which one is best for your business?
Whether you’re a seasoned entrepreneur or a budding bootstrapper, this guide will teach you about the most popular pricing strategies and how to use them.
Let’s get started.

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What Are Pricing Strategies?

A pricing strategy is a method used to identify the optimum price for a product or service. Pricing strategies are designed to maximize both sales and profits.

15 Types of Pricing Strategies
There are many different types of pricing strategies — each with its advantages and disadvantages. Here are 15 types of pricing strategies that we’re going to explore in this article:

Cost-plus pricing
Competitive pricing
Psychological pricing
Premium pricing
Bundle pricing
Freemium pricing
Hourly pricing
Project-based pricing
Value-based pricing
Dynamic pricing
Penetration pricing
High-low pricing
Skimming pricing
Loss leader pricing
Geographic pricing

The type of pricing strategy that you use will depend on a few factors. Let’s take a closer look at each one so you can understand the differences.
1. Cost-Plus Pricing Strategy
A cost-plus pricing strategy is one of the most straightforward ways to price your offers.
Here’s how it works: First, you would determine the total cost of producing and selling your product or service — also known as the cost of goods sold (COGS). This includes product sourcing, packaging, shipping, storage, marketing, overheads, and any other cost required to produce and sell the product or service.
Once you’ve determined the COGS, you would apply a fixed percentage to make a profit. This is why the cost-plus pricing model is often referred to as ‘markup pricing.’
The cost-plus pricing strategy is mostly used by retailers selling many physical products. It usually doesn’t work very well for more complex products or services, such as software or consulting services.
2. Competitive Pricing Strategy
Competitive pricing — also known as competition-based pricing — follows the going market rate for a product or service.
When using this pricing strategy, you would research the prices offered by your closest competitors and price your offers similarly. You could price your products the same, or slightly higher or lower than your competitors.
This pricing model works best in a saturated niche where consumers may choose one similar offer over another because of a slightly lower price. Just be careful not to join a ‘race to the bottom’ — this is when businesses keep undercutting each other in an attempt to win more business but inadvertently drive down profits for everyone.
This pricing strategy also works well when you’re able to price your product or service similar to competitors, in addition to offering extra features, perks, or benefits that your competitors don’t offer.
For example, Shopify’s pricing is very similar to its competitors’ pricing, but the platform provides many more features for the same price.

3. Psychological Pricing Strategy
If you’ve ever walked into a discount store, you’ve experienced psychological pricing firsthand.
This pricing strategy is all about using human psychology principles to increase sales. A common tactic is ‘charm pricing’ — when a price ends in 9, 99, or 95 to make it feel cheaper than it is. This works because when people read from left to right, the number appears smaller.
Another psychological pricing tactic is called price anchoring. It works by anchoring the price high and then offering a lower price to make the price seem like a good deal. For example, “$100 NOW $75.”
If people in your target market are attracted to sales and discounts, this pricing strategy may be a good bet. However, tactics like these don’t work well when your target market is primarily concerned with quality and/or prestige.
4. Premium Pricing Strategy
A premium pricing strategy is exactly what it sounds like. The idea is to set a high price to increase the perceived value of a product or service. It’s also known as prestige or luxury pricing.
Unsurprisingly, premium pricing is most often used by luxury brands in the fashion and hospitality industries. For example, the watch brand Rolex uses a premium pricing model.

Most brands using this pricing strategy will set a price that’s far higher than the COGS.
5. Bundle Pricing Strategy
Whenever you offer two or more products for a single price, you’re using a bundle pricing model. A classic bundle pricing strategy example is when fast-food chains like McDonald’s offer meal deals.

This strategy can help you to increase your average order value (AOV) by cross-selling and upselling complementary products.
6. Freemium Pricing Strategy
Freemium pricing is when businesses provide a basic version of their core offering for free to encourage people to use the product or service. The company will then work to upsell users to a paid premium version of the product or service that provides more value.
This pricing strategy is mostly used by software-as-a-service (SaaS) businesses that offer free plans with limited features, allowing users to experience the software before committing.
The key to this pricing strategy is to make your freemium offer genuinely valuable — this is exactly what we do here at Oberlo with our free Shopify dropshipping app.

7. Hourly Pricing Strategy
Hourly pricing is as simple as it gets — all you need to do is set an hourly rate and charge for the hours worked. This pricing strategy is most often used by freelancers, consultants, and other service-based businesses.
Depending on the situation, some clients may feel that paying for hours worked rewards inefficiency. However, if you provide a quick, repeatable service, this pricing model can attract clients who would rather avoid committing to a large project-based fee.
8. Project-Based Pricing Strategy
Project-based pricing is another strategy most often used by service-based businesses. Instead of charging for the hours worked, the business will set a flat fee for the project upfront. This allows clients to know the total cost of the project before work begins — and consequently, feel comfortable in the knowledge that the job will be completed within their budget.
You may want to combine this pricing strategy with another. For example, you could combine project-based pricing with cost-plus pricing. In this instance, you would work out your COGS, add a markup, and charge per project.
9. Value-Based Pricing Strategy
Value-based pricing is simple in principle, but challenging in practice. 
All you have to do is set your prices based on what your customers are willing to pay. However, to do this, you need to thoroughly understand your target market and your competitors’ pricing.
This pricing model can work well for services that provide a disproportionate level of value compared to the COGS. 
For example, although it may only take a copywriter one week to write a sales page for a client, the sales page could make the client hundreds of thousands of dollars. If the copywriter were able to prove this value upfront, it would be reasonable for them to charge thousands — or even tens of thousands — of dollars for the sales page.
10. Dynamic Pricing Strategy
Dynamic pricing — also known as demand pricing or surge pricing — fluctuates with market demand.
Hotels, events, and airlines often use dynamic pricing, which is why the cost of a flight will change depending on the date.

Dynamic pricing like this isn’t the most straightforward strategy, as it requires complex algorithms to be managed effectively.
However, small businesses can use dynamic pricing in a simpler way by charging more for in-season products or during special events. For example, a florist could charge more for flowers during the week leading up to valentine’s day.
11. Penetration Pricing Strategy
Penetration pricing is most often used by large companies that have the resources to break even or even lose money for a period. Consequently, they can offer very low prices to attract customers — and poach customers from competitors.
Over time — once the company is established in the market — the company will gradually raise the price to make a healthy profit.
Netflix used this new product pricing strategy when it entered the market at just $7.99. The company now offers three plans that cost $9, $14, and $18.

12. High-Low Pricing Strategy
A high-low pricing strategy is the opposite of a penetration strategy. Instead of starting with a low price and increasing it over time, businesses sell products for a high price initially and then lower the price as the product loses market demand, relevance, or novelty.
Whenever you see a store with a large discount section, you’re witnessing the high-low pricing strategy in action.
This pricing strategy is mostly used by retailers with seasonal products, such as fashion and outdoors stores. 
You can use high-low pricing to maintain sales as consumer demand waxes and wanes. For example, you can sell winter clothing at full price in the winter and then discount it in the spring to keep sales flowing until the summer season hits.
13. Skimming Pricing Strategy
Skimming pricing is when businesses charge the highest price they can for a new product and then gradually lower the price over time as the product becomes less popular. 
This pricing model differs from high-low pricing because the aim is to lower prices as slowly as possible over a long period of time to maximize profits.
Technology companies often employ this strategy for products like smartphones, computers, and video game consoles.
14. Loss Leader Pricing Strategy
Loss leader pricing is when businesses sell many products for a very low price — sometimes below the COGS — to attract customers. These businesses will then make money from selling other products at higher costs.
This strategy is used mostly by supermarkets, big box stores, and discount stores.
Arguably, loss leader pricing isn’t as effective as it used to be thanks to smartphones. According to PYMNTS, 43.3% of shoppers compare prices online while in-store.
15. Geographic Pricing Strategy
Geographic pricing is when businesses price products or services differently depending on where they’re sold.
This pricing strategy takes into account many different variables. For instance, rural locations typically have a slower economy and lower average wages than big cities do. This is why supermarkets often sell the same products for less money in rural locations and more money in larger cities.
You may want to consider incorporating a geographical pricing strategy if you sell products in more than one country.
Final Thoughts: Get Strategic With Your Pricing
Pricing strategies are used to determine the optimal price for a product or service to increase sales and profit.
Selecting a pricing strategy can feel overwhelming at first. So, start by calculating your COGS. Then, if you’re struggling to decide which pricing model to go with, consider using whichever pricing strategy is most popular for your type of product, service, or industry.
Also, don’t forget that you can combine multiple strategies together to create the perfect pricing for your offer. For example, you may want to combine cost-plus pricing with psychological pricing. Or perhaps you’d like to use project-based pricing and bundle pricing together.
Ultimately, the best pricing strategies in the world are still educated guesses. So, make sure to test different prices to find out what works best for your product or service.
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