Approach to segment your web based for Ecommerce

With the COVID-19 lockdowns across the globe, you may have realized by now that your current and future Consumers scattered across time, geography, and a plethora of digital platforms.
A thorough grasp of your audiences and how they spend their time is one of the best strategies to give a boost to your online store.
This entails knowing which channels, messaging, and approaches will yield the best results.
It’ll need better targeting to get there.
This article will help you to define audience segmentation, explain benefits of segmentation, learn the types of segmentation and improve your segmentation to get the most out of your online store.
Audience segmentation defined
Segmentation is the process of grouping clients together based on observable qualities.
These are frequently demographic characteristics like age, location, sexual orientation, and favorite brand.
What are the benefits of segmentation?
Because audience segmentation makes your marketing efforts more targeted, it enables you to:

Define your target demographics.
Customize your message to speak directly to them.
Meet a specific demand in order to increase conversion rates.
Make a connection with your customers and earn their trust.
To shorten your sales cycle, bring in leads.

Customers are more inclined to listen to what you have to say if they feel that the message was written particularly for them.
This type of personalization is made feasible by segmentation.
The approach you use to segmenting your audience is determined on the product or service you’re offering.
How to segment your customer base
If you run an online store that sells male beauty products, treating visitors from different geographical regions as discrete groups might not make sense because the majority of them have different tastes and preferences.
If you’re selling male beauty products, segmenting them based on their activity and participation level might be useful.
Here are some tips you can use to segment your customers.
1.       Demographics
This is perhaps the most common—and generally the simplest—method of audience segmentation. You can utilize demographics to categorize your audience based on;

Their age
Economic level
Job type
Geographic area.

This technique is well-known for a specific purpose: it delivers results.
One type of location-based segmentation technique is to approach clients when they are most likely to require your goods.
During winter season, for example, Ski lovers may be more likely to purchase skiing equipment.
2.       Behaviors and profiles
Behavior-based segments are created based on what users have looked for on recent and past visits, as well as purchase history.
This process moves a little farther than just separating people based on their demographics. Analyzing behavior entails examining what people buy, how often they buy, and why they acquire the product or service in the first place.
Profile-based segments are divided into categories based on the type of consumer they are, such as infrequent visitors, and first-time visitors.
Someone who makes frequent modest purchases, for example, requires different messaging compared to someone who only makes large purchases once in a while.
You can use this segmentation to target their marketing efforts.
3.       Buyers Journey
The three basic stages of the buyer’s journey are awareness, contemplation, and choice.
You personalize your messages based on where your customer is in their buyer’s journey. A customer who is just starting their adventure may be discovering that they have a problem to be solved.
However, one nearing the finish already knows what to buy and is prepared to make a decision. Rather than delivering everyone the same message, segmentation allows you to cater to each buyer’s unique needs and respond to any inquiries they may have.
4.       Level of participation
Customers who are frequent require different marketing than those who are uncommon. Someone who is interested in your business—for example, by signing up for your newsletter—is more likely to be open to your message than someone who only buys things periodically.
5.       Devices and platforms used
A personalization system should be able to distinguish browser, screen resolution, and devices such as smartphone, or tablet.
E-commerce personalization will allow you to create ads that target mobile phone users to compare to desktop marketing for the best results.
6.       Referrer or traffic source segmentation
This refers to the location where your visitor was before arriving on your website. An AI-based personalization system can figure out which offers perform best for visitors coming from various sources, such as referral sites, social media, direct traffic, and paid link ads.
7.       Types of visitors
New or returning visitors, for example, can be tracked using analytics and customization tools. This is a frequent personalization method, such as giving new visitors a discount on their first purchase or generating welcoming gifts for recurring customers.
8.       Duration of site visits
The amount of time spent browsing or the number of pages viewed are examples of this.
In some cases, it may be preferable to give personalization to users who have spent a specified amount of time on the site. Because audience behavior varies by day, week, and time of day, audiences who visit at different times might be addressed differently.
9.       Viewed content (products)
Based on product categories or specific products viewed, this is the most prevalent segmentation strategy used in retail personalization.
Similar products in a similar style can be displayed. An automation rather than a rules-based approach is essential.
Final thoughts
The most important thing to remember when it comes to segmenting your customers into distinct categories, is to determine which segments will assist you generate business growth.
You can only stand out from the crowd by demonstrating that you know who your customers are and what interests them.
That’s why you shouldn’t compromise on segmentation when putting up your marketing strategy.

employ need a niche continue to keep

This article highlights the reasons for finding a niche market, examples of niche products for your store, and also includes the strategies to find your niche.
What is a Niche?
A niche is a unique part of any market that is frequently disregarded by other enterprises. Building a niche store narrows down your market, which enables you to discover profitable yet untapped segments
Ecommerce niche stores, on the other hand, are created around a single specialty.
An example of an eCommerce niche store includes Men beauty products, Jewelry, organic food, and other trending products.
You can uncover portions of a market that haven’t been tapped into, find your niche, and make sure you’re going to make a profit from it.
Below is a list of the top 5 examples of niche products

Organic products
Natural pet care products
Men lip balm – It’s not just a lip balm, it’s a men’s lip balm, and that makes it a great niche in the beauty product range targeting men.
Handmade Jewelry – Handmade Jewelry continues to retain its position as a popular and trendy niche
Books on race and politics – Fear and Rage, a book by Bob Woodward on the Trump presidency, is one of the immensely popular books on politics that has been in high demand for some time.

Here are six reasons to set up a niche-specific store like a vegan cosmetics shop that others haven’t capitalized on yet.

1.      Attract and build a loyal customer base
A niche-specific store attracts a customer base that will be more loyal to buying entirely from a company that offers exclusive products.
Consider the following scenario: Wouldn’t you be perplexed if you stumbled upon an online store that sold ladies’ bags, radio and TV sets, and CBD pet products?
This would definitely confuse you.
The purpose of building a niche-specific store is to help you stand out from the crowd by focusing on a set of distinct products.
Tip: Build a Partnership with influencers to promote your niche. This would not only increase traffic to your online business but also enhance the legitimacy and authenticity of the goods you’re selling.

2.      Stand out from the big box stores.
Niche products are unique and distinct from regular products.
By setting up a niche-specific store, you drive your customers to a unique perspective about your store.  The same customers will be more inclined to tell others about it.
Tip: Give your customers a reason to share details of your niche store with their friends and family. This type of promotion would give you an edge over your competitors. 
3.      Higher Priced Inventory
Most niche products appear in limited editions, making them more expensive.
People are willing to pay a little bit extra for things that they don’t normally have access to.
Because you’re obtaining high-quality eCommerce goods, the price premium is justified.
4.      Create content around your niche
The fourth reason why you need to develop niche-specific stores is to be able to create content related to your products.
Consider the Vegan Cosmetics example. With a Vegan cosmetics dropshipping site, you may start:

A Facebook page for vegan cosmetics
An Instagram account for vegan cosmetics,
A blog about vegan cosmetics

Tip: Create and publish content that your target customer will enjoy.
5.      Low costs of advertising
You don’t have to promote to everyone if you only have a small number of people interested in your goods.
If you’re offering a specialized product, Facebook and Pinterest are viable alternatives to Google Adwords.
Both platforms provide excellent returns on investment for your business.
6.      Create a Trendy store
Creating a niche-specific store gives you the benefit of being trendy.
If your niche product rides the wave of a popular trend, it may attract a large number of potential clients.
Tip: It’s critical to make sure that your specialized product is part of an increasing trend.
Strategies for finding your niche
So, how do you go about building your niche-specific store?
Strategy is what you need to get started.

Here are four crucial pointers to help you select the ideal niche for your online store.
#1. Research, research, Research
Whether you already know what you want to market or are entirely uninformed, you should conduct research to determine what is viable and what is not.

Check out Google trends to find out what people are looking for.
Use Semrush to find out what new niche opportunities are trending.

#2. Use Keyword search
If you notice more than 10,000 monthly searches for your “primary” keyword and 50,000 overall for related but more precise keywords, you have a solid niche for your online business.
Search for the terms you already looked up using Google AdWords Keyword Planner or Answer the Public.
#3. Search offline
If your niche is covered by publications, there is likely profit potential in that market.
If you have a bookshop or magazine stand nearby, visit it to see what’s available for study and research. You can also hunt for digital magazines linked to that niche or industry.
#4. Search social media
Look at popular hashtags and material relating to your topic on social media platforms like Instagram to see how many people follow or use them.
This will give you an indication of the size of the audience for that particular subject.
Final thoughts
Building a niche-specific store might be a smart move that allows you to target a more specific customer base.
While your customer base will be smaller, so will your competition. The reasons for starting a niche-specific store explained above are a good place to start reflecting on.
It may take some research and some trial and error to find your niche-specific products for your store, but it will be well worth it.

How to dropship with Shopify

Shopify is one of the best ecommerce platforms available for dropshipping. In this article, we’ll cover why that is and how you can get started.
But first, some background
What is dropshipping
Dropshipping is an eCommerce model that enables vendors to sell products online without holding inventory. When the dropshipping store sells a product, it buys the item from a third party and has that entity deliver directly to the customer.
Dropshipping comes with the benefit of being a lot less risky, as it enables business owners to try new product ideas and product lines without the need to purchase large amounts of stock. Since it has few barriers to entry, it also allows aspiring entrepreneurs to enter the eCommerce industry.
If you’re new to the industry, you may want to learn more about what dropshipping is and the latest market trends
What is Shopify?
Shopify is a subscription-based eCommerce ecosystem that enables you to create online stores and sell products. The platform offers all the tools you need to quickly launch your dream business and start selling products to your customers – wherever they may be.
Whether you need to get a simple store operational as soon as possible or prefer to custom-build a unique shopping experience, Shopify is versatile enough to meet your needs.
Why use Shopify for dropshipping?
Ecommerce vendors need to display products, interact with customers, process payments, fulfill orders, and manage their finances and operations. You could do this using individual tools, but it would cost an enormous amount of time and money to get these systems to work together. Shopify offers a fully integrated platform with all the business tools you need.
How to get started
#1 choose a business name
Naming your dropshipping store is the first step towards a successful brand. The best names are simple, memorable, and creative.
There are several business name generators online that you can use for ideas. All you need to do is provide a word that you want your business name to be based on, then you will receive a list of suggestions. The exact procedure for this process may vary slightly from one service to another, but it largely remains the same. That’s all there is to it.
After you’ve got ideas for a store name, you’ll need to check to see if any of them are available. If your business name idea was something like “best American computers.”
Try doing a Google search on it. The results include “bestamericancomputers” with the suffix “.com,” it’s already been claimed by someone. You’ll likely need to come up with a new idea.

#2 create a Shopify account

Creating a Shopify account is a straightforward process. First, go to the Shopify homepage. Once it has loaded, you should see an empty bar at the center of your screen for your email address.
Provide your email address. You will then be requested to enter a password for your account, along with a name for your Shopify store.

Once this has been done, you will need to fill a form with questions about your knowledge of eCommerce.
Your Shopify account will be activated once you finish these steps
#3 optimize your settings
Okay – you have successfully launched your Shopify store, but there’s more to do. Now you need to modify your Shopify account settings. This will enable you to process customer payments, create store policies, and set shipping rates.
Payment details
The first thing you will need to do is add payment information to your Shopify store. This is a crucial step since you won’t be able to receive money until you complete it.
You’ll be asked to provide some of your  payment details during the account setup process.

You will also need to edit them by going to the Shopify settings page. Once you’re there, click the payments tab to the left of your screen, then add payment information.
It’s usually advised that you add a PayPal account. The setup process takes only a few minutes if you don’t have one.
Store policies
Your store policies must align with and reinforce your business setup. Shopify has a helpful automated tool that will generate standardized refund policies, privacy policies, and terms and conditions for your store. You may find this tool in settings.
You will find your privacy policies at the bottom of your store’s checkout page. Simply click the checkout tab and scroll down to the bottom to find the policy fields.
Your dropshipping store must have precise shipping rates. It is often advised that you offer free shipping, as it is the approach most successful at bringing in new customers. Besides, it will be difficult to handle different shipping rates for various regions.
Offering free shipping, then incorporating its costs into the product price is a much easier option. For instance, if you’re planning on selling a laptop at $800, raise the price to $815, then offer free shipping. You can activate free shipping by visiting the shipping tab in your Shopify store settings.
Remove all the domestic shipping zones and add free international shipping to the rest of the world section. Now, all you have to do is choose “Rate: free shipping rate,” and everything should be set.
#4 launch your new dropshipping brand
To launch your store, go to the “sales Channels option in your Shopify settings. From here, choose “add an online store.” Your store will go live once you do this.
Theming and design
This section of our guide deals with the design essentials for your store, along with important considerations for you. The store design is an integral part of your business as it affects how you present your store and brand. It gives visitors a first impression of your business which will contribute to their decision to buy from you.
There are two significant design considerations for your store; your logo and theme.
Creating a logo
Your logo helps customers remember your brand. You will want to put thought into how you want it to look, how it will fit with the rest of your store’s design.
Creating a professional logo isn’t easy, but there are free online tools you can use. All you need to do is experiment with colors, fonts, layouts, and you will have an excellent logo for your shop.
If you have design experience and would instead make your logo from scratch, you may consider pro tools like adobe illustrator.
Themes
Shopify has an integrated theme store that you can download various templates from. There are both free and paid options. Look through them and choose what’s best for you. If you’re starting with a tight budget, you may go with a free theme
#5 Install a dropshipping app
Your dropshipping app will give you access to a database of products you can dropship, enable you to import them to your website, and help you manage orders.
While there are several dropshipping apps to choose from, few match the reliability and versatility of the wholesale2b dropshipping app. it offers the best wholesale prices, automated workflow management, and there are no upfront inventory or warehousing or preordering fees.
#6 Start selling
Now you can start generating sales and making money from your store. You probably won’t get much traffic by simply launching your store, so you should use marketing strategies like pay-per-click advertising and content marketing to win customers.
That’s just about all you need to start dropshipping with on shopify. If you need any help setting up your store with the wholesale2b dropshipping app, don’t hesitate to reach out. We’ll be glad to help

Benefits of OmniChannel Retail

Let’s imagine you’ve discovered that your dropshipping store isn’t attracting as many new customers as it should be, and you’d like to fix that. Omnichannel retailing, believe it or not, is one of the most long-term strategies to boost your customer base.
“The customer is King and is always right.”
This phrase highlights a customer’s power in influencing business decisions and the need for dropshipping stores to prioritize customer satisfaction by exploring numerous channels through which shoppers can conduct their transactions.
Now that you have opened your dropshipping store, you can make the best of your marketing experiences by putting the power of Omnichannel retailing to work because it allows you to provide your customers a diverse range of engagement tools so they can shop anytime and from anywhere.
What is Omnichannel Retailing?
Simply put, a fully integrated shopping experience from the physical store to the virtual store, including mobile applications and the full range of options given by the offline and online worlds, is what an Omnichannel strategy entails.
According to a recent Harvard Business Review analysis of over 46,000 buyers;

Only 20% of shoppers went to the store.

Only 7% of customers shopped exclusively online.

Seventy-three percent used multiple channels.

OmniChannel retailing automatically boosts your revenue and assists your dropshipping store in meeting modern customer expectations in a flexible and customer-centric manner.
Five benefits of omnichannel retailing for your dropshipping store.
Boosts sales
Customers want a shopping experience that is most convenient for them, and the statistics show that an omnichannel experience is precisely what they want.
Customer retention rates improve by 13% annually for brands that make an effort to engage their audience with a consistent omnichannel strategy. Use OmniChannel retailing to fine-tune your efforts, boost sales, increase your brand’s visibility, and gauge your customers’ perceptions.
Rushing to the spots where your customers are boosts sales and pays off in the long run.
Elevates profit margins
According to a survey conducted by Google, Ipsos MediaCT, and Sterling Brands, 75 percent of consumers are more inclined to visit a business after finding local retail information on the internet.
An omnichannel retail strategy enhances the consumer experience and expands the number of buying channels available to customers–whether on mobile, online, or in-store. Sales and visitors increase as a result of the availability of different purchasing methods.
Brand visibility
Providing your customers with a comprehensive and consolidated database that is accessible across many channels boosts the visibility of your items and promotions while also providing them with all the information they require. Remember that many people look at and compare posts from their friends before visiting a real dropshipping business.
Furthermore, omnichannel shopping allows customers to start and finish transactions across many channels. This will enable customers to check whether an item is in stock and reserve it online for pickup at the local shop location.
Customers gain a better shopping experience due to the constant knowledge, and businesses can form relationships with their customers and engage with them.
Eases collection of data
Your dropshipping business will be able to track all your clients throughout all the channels and, as a result, you stand a chance to gain a deeper understanding of your customers by knowing their preferences, such as the products they’ve looked at and the offers they’ve clicked on.
Data is king! Data enables you to personalize messaging and promotions with each client, making them feel valued. Your customers will get the impression that you care about them.
Increased engagement
Consumers are more likely to choose brands that offer meaningful loyalty programs. Product reviews, social connections through social media, customer feedback, and in-app games are all examples of essential lucrative behaviors that your dropshipping store may track and promote.
This strategy provides you with the benefit of integration.
Conclusion
Today more than ever, It is increasingly important to link consumers to both online and offline experiences. The ultimate goal of your dropshipping business should not be to increase sales in one channel and enable purchases to happen organically and smoothly in a select number of channels that your consumer prefers.
Retailers are anticipated to boost their investment in personalization by 18 percent over the next three years, with 73 percent of consumers acknowledging that their purchasing choice is influenced directly by their customer experience.
Therefore growing business solutions that use omnichannel shopping and digitally savvy tools should be one of the strategies for your dropshipping business.

Benefits of OmniChannel Retail

Let’s imagine you’ve discovered that your dropshipping store isn’t attracting as many new customers as it should be, and you’d like to fix that. Omnichannel retailing, believe it or not, is one of the most long-term strategies to boost your customer base.
“The customer is King and is always right.”
This phrase highlights a customer’s power in influencing business decisions and the need for dropshipping stores to prioritize customer satisfaction by exploring numerous channels through which shoppers can conduct their transactions.
Now that you have opened your dropshipping store, you can make the best of your marketing experiences by putting the power of Omnichannel retailing to work because it allows you to provide your customers a diverse range of engagement tools so they can shop anytime and from anywhere.
What is Omnichannel Retailing?
Simply put, a fully integrated shopping experience from the physical store to the virtual store, including mobile applications and the full range of options given by the offline and online worlds, is what an Omnichannel strategy entails.
According to a recent Harvard Business Review analysis of over 46,000 buyers;

Only 20% of shoppers went to the store.

Only 7% of customers shopped exclusively online.

Seventy-three percent used multiple channels.

OmniChannel retailing automatically boosts your revenue and assists your dropshipping store in meeting modern customer expectations in a flexible and customer-centric manner.
Five benefits of omnichannel retailing for your dropshipping store.
Boosts sales
Customers want a shopping experience that is most convenient for them, and the statistics show that an omnichannel experience is precisely what they want.
Customer retention rates improve by 13% annually for brands that make an effort to engage their audience with a consistent omnichannel strategy. Use OmniChannel retailing to fine-tune your efforts, boost sales, increase your brand’s visibility, and gauge your customers’ perceptions.
Rushing to the spots where your customers are boosts sales and pays off in the long run.
Elevates profit margins
According to a survey conducted by Google, Ipsos MediaCT, and Sterling Brands, 75 percent of consumers are more inclined to visit a business after finding local retail information on the internet.
An omnichannel retail strategy enhances the consumer experience and expands the number of buying channels available to customers–whether on mobile, online, or in-store. Sales and visitors increase as a result of the availability of different purchasing methods.
Brand visibility
Providing your customers with a comprehensive and consolidated database that is accessible across many channels boosts the visibility of your items and promotions while also providing them with all the information they require. Remember that many people look at and compare posts from their friends before visiting a real dropshipping business.
Furthermore, omnichannel shopping allows customers to start and finish transactions across many channels. This will enable customers to check whether an item is in stock and reserve it online for pickup at the local shop location.
Customers gain a better shopping experience due to the constant knowledge, and businesses can form relationships with their customers and engage with them.
Eases collection of data
Your dropshipping business will be able to track all your clients throughout all the channels and, as a result, you stand a chance to gain a deeper understanding of your customers by knowing their preferences, such as the products they’ve looked at and the offers they’ve clicked on.
Data is king! Data enables you to personalize messaging and promotions with each client, making them feel valued. Your customers will get the impression that you care about them.
Increased engagement
Consumers are more likely to choose brands that offer meaningful loyalty programs. Product reviews, social connections through social media, customer feedback, and in-app games are all examples of essential lucrative behaviors that your dropshipping store may track and promote.
This strategy provides you with the benefit of integration.
Conclusion
Today more than ever, It is increasingly important to link consumers to both online and offline experiences. The ultimate goal of your dropshipping business should not be to increase sales in one channel and enable purchases to happen organically and smoothly in a select number of channels that your consumer prefers.
Retailers are anticipated to boost their investment in personalization by 18 percent over the next three years, with 73 percent of consumers acknowledging that their purchasing choice is influenced directly by their customer experience.
Therefore growing business solutions that use omnichannel shopping and digitally savvy tools should be one of the strategies for your dropshipping business.

How to build a strong customer retention base

Customer acquisition and customer retention.
These are just two of the top goals for an online store.
It’s something you may have heard before. Finding new customers is more expensive than getting existing customers to make a repeat purchase. It’s true for a lot of online businesses, particularly in the crowded eCommerce space.
If you want to grow a thriving customer base for your online store, it’s time for you to shape and refine your customer retention strategies.
What role does retention play in your company?
A customer retention strategy will allow you to:

Offer and derive more value from your current customers.
Ensure that your hard-earned customers stay with you,
Give customers a positive experience with your goods
Continue to get value from your customers.

Why developing a customer retention strategy is valuable
We’ve looked at what role customer retention plays and now understand why keeping our existing customers is just as important as figuring out how to get new ones.
Now, let’s look at some concrete ideas for increasing customer retention.
Let’s look at some steps that will help you strengthen your customer retention strategies.
1.      Step up your customer service
Online Customer service is as essential as the face to face customer service. Customer support services enable you to connect efficiently with your customers and provide them with the appropriate level of assistance.
An effective customer service support system will assist you both before and after the transaction by allowing you or a customer service representative to interact clearly with the customer.
Online customer support services such as live chats, customer reviews, and help desk tools can transform a customer query into a transaction. An effectively addressed complaint or problem will often convert a dissatisfied customer into a loyal, repeat customer. That’s not to mention the importance of customer reviews, which can help you improve.
Additionally, sending a surprise gift to your best customers is a perfect way to remind them to return as loyal customers in relation to the law of reciprocity, which states that we are compelled to reciprocate positive actions with positive actions of our own.
2.      Establish a customer loyalty program
Customers are motivated to buy more often to receive valuable incentives, so loyalty schemes, also known as customer retention programs, are an important way to increase purchase frequency.

This is a win-win situation for you and your customers: they get more value each time they shop, and you benefit from their loyalty. Encourage your customers to open an account and give them welcome points to keep them participating in the program. They’ll be eager to return to your store once they’ve seen how easy it is to win rewards.
3.      Take advantage of Customer account Profiles.
Give customers the option of creating an account after they’ve placed their first order. Customer account profiles, on the one hand, make repurchasing simpler by providing customers with immediate access to previous orders as well as pre-filled shipping details. Customer accounts are often seen as too large a commitment for new customers.
You can give customers direct invitations to unlock an account after they’ve completed a transaction if you’re using Shopify and your customer accounts are optional.
4.      Engage customers through email
Emails enable you to maintain contact with your customers both before and after they make their first purchase. Each message you send must add value to your customer’s experience.
Remember that email marketing is the foundation of customer engagement and retention toolkit.
5.      Offer discounts
For a first-time order, sending a discount code for their next purchase is a perfect way to encourage them to return. As a result, discounting can be an easy way to re-engage consumers who haven’t bought in a while.
You may intensify the nudge by offering them a discount more significant than the usual 10%. When you consider the 20% discount as an investment in increasing the repeat customer number, it makes sense.
Final Thoughts
Your existing customer base is your online store’s most valuable asset. This is partly because customers are familiar with your brand and products, and they value your service.
Therefore, investing your time and resources in enhancing the experience of your current customer base rather than constantly looking for new customers can be a powerful way to boost your store’s sales.

How to build a strong customer retention base

Customer acquisition and customer retention.
These are just two of the top goals for an online store.
It’s something you may have heard before. Finding new customers is more expensive than getting existing customers to make a repeat purchase. It’s true for a lot of online businesses, particularly in the crowded eCommerce space.
If you want to grow a thriving customer base for your online store, it’s time for you to shape and refine your customer retention strategies.
What role does retention play in your company?
A customer retention strategy will allow you to:

Offer and derive more value from your current customers.
Ensure that your hard-earned customers stay with you,
Give customers a positive experience with your goods
Continue to get value from your customers.

Why developing a customer retention strategy is valuable
We’ve looked at what role customer retention plays and now understand why keeping our existing customers is just as important as figuring out how to get new ones.
Now, let’s look at some concrete ideas for increasing customer retention.
Let’s look at some steps that will help you strengthen your customer retention strategies.
1.      Step up your customer service
Online Customer service is as essential as the face to face customer service. Customer support services enable you to connect efficiently with your customers and provide them with the appropriate level of assistance.
An effective customer service support system will assist you both before and after the transaction by allowing you or a customer service representative to interact clearly with the customer.
Online customer support services such as live chats, customer reviews, and help desk tools can transform a customer query into a transaction. An effectively addressed complaint or problem will often convert a dissatisfied customer into a loyal, repeat customer. That’s not to mention the importance of customer reviews, which can help you improve.
Additionally, sending a surprise gift to your best customers is a perfect way to remind them to return as loyal customers in relation to the law of reciprocity, which states that we are compelled to reciprocate positive actions with positive actions of our own.
2.      Establish a customer loyalty program
Customers are motivated to buy more often to receive valuable incentives, so loyalty schemes, also known as customer retention programs, are an important way to increase purchase frequency.

This is a win-win situation for you and your customers: they get more value each time they shop, and you benefit from their loyalty. Encourage your customers to open an account and give them welcome points to keep them participating in the program. They’ll be eager to return to your store once they’ve seen how easy it is to win rewards.
3.      Take advantage of Customer account Profiles.
Give customers the option of creating an account after they’ve placed their first order. Customer account profiles, on the one hand, make repurchasing simpler by providing customers with immediate access to previous orders as well as pre-filled shipping details. Customer accounts are often seen as too large a commitment for new customers.
You can give customers direct invitations to unlock an account after they’ve completed a transaction if you’re using Shopify and your customer accounts are optional.
4.      Engage customers through email
Emails enable you to maintain contact with your customers both before and after they make their first purchase. Each message you send must add value to your customer’s experience.
Remember that email marketing is the foundation of customer engagement and retention toolkit.
5.      Offer discounts
For a first-time order, sending a discount code for their next purchase is a perfect way to encourage them to return. As a result, discounting can be an easy way to re-engage consumers who haven’t bought in a while.
You may intensify the nudge by offering them a discount more significant than the usual 10%. When you consider the 20% discount as an investment in increasing the repeat customer number, it makes sense.
Final Thoughts
Your existing customer base is your online store’s most valuable asset. This is partly because customers are familiar with your brand and products, and they value your service.
Therefore, investing your time and resources in enhancing the experience of your current customer base rather than constantly looking for new customers can be a powerful way to boost your store’s sales.