Oli Gardner Unbounce Co-Founder Shares Greatest Touchdown Web page Optimization Methods

As I was in Italy in November 1st week to speak at SMXL event and I met Oli Gardner Co-Founder of Unbounce , I took his interview on landing page optimization tricks 🙂
A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
Oli was the top rated speaker at 75% of the conferences he spoke at in 2016.
He became a marketer the day Unbounce was founded. As an early pioneer in the realm of content marketing, his goal was to position Unbounce as the global leader in everything related to landing pages and how to deliver high-converting and delightful marketing experiences.
Check out this interview :

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Affiliate Advertising Methods & Secrets and techniques: Interview with Zac Johnson Aka Affiliate Advertising Guru

Look what we have got for you , an affiliate Marketing Guru Zac Johnson. Yes he is one of the renowned affiliate marketing guru in  affiliate world. I am glad that he answered very kindly to my interview questions. I appreciate his time. I hope you all readers  love this stunning interview.  Zac would be sharing his best techniques & startegies for Affiliate marketing.

Can you tell us something about your blogging journey. How and when did you enter into blogging? And who are your blogging role models?
– I first started making money only in the mid 90s, and started my blog at ZacJohnson.com in 2007. I also acquired BloggingTips.com in 2010, which is a top 10,000 Alexa site. I decided to start the blog because I knew I had a lot of experience and a wealth of information in the world of online marketing. I was told by many people that I should start a blog of my own, so I finally went ahead and got the site started.
John Chow, Jim Kukral and Jeremy Schoemaker will all inspirational in deciding to start a blog and brand of my own. After talking to these guys and becoming close friends with them all, it’s hard to imagine what I would have missed out on if I didn’t end up creating my own blog.
Do people need to spend money (e.g., PPC, paid advertising, etc) to make money with affiliate marketing?
– If you want to make real money with affiliate marketing you are likely going to need to spend money. Pay per click marketing, media buying and advertising on social networks works best and will deliver the fastest results. Blogging is a very cost effective way to make money with affiliate marketing, but it’s also one of the slowest methods.
Why Budgeting Is Very Important In Affiliate Marketing ?
– If you are just starting out or don’t know what you are doing, you can run through a ton of money fast. This is why it’s important for you to set daily spend limits on all of your campaigns and not spread yourself too then. When first starting out you should be spending around $5 a day to see what type of traffic and conversions an offer might receive.
The trick to a good affiliate partnership is finding quality marketers. What are the best tricks to find it ?
– Success on the internet is all about mastering your traffic sources and making good connections. Anyone can throw up an ad network and say they are legitimate. It’s your job to make sure you are working with quality advertisers and networks. Just search for any ad networks name in the search results and you will come across various reviews from their site partners and affiliates.
What blogs do you read in Affiliates? Tell me about an article you recently read that stuck out to you.
– I read everything. I like to view sites like affbuzz.com that update me with the latest posts and where they are being posted. This is a great way for me to stay updated without needing to subscribe to a bunch of sites and check various feeds.
The best posts are case studies and real life examples. So many sites are sharing the same stuff. Giving your blog audience real content is where the value is at.
What are the Secrets of Affiliate Marketing and are you associated with any kind of affiliates.
– The secrets of affiliate marketing is all about connections and making new ones. It’s extremely easy and low cost to get started with a business online, but it’s very hard to find success. There is no other industry where you can reach practically anyone in the world with a simple email. Use these opportunities to your advantage to learn, connect with bloggers and study how other people are finding success.
What are some examples of how you have worked to sell your ideas in collaborative environments?
– I focus on providing quality content and advice through my blog. Instead of trying to sell products to my audience, I can leverage their traffic and value by bringing in high end advertisers. Through my blog I’ve been able to send over $5 million in new business to my advertisers, while also helping my blog readers earn money in the process.
Do you believe that social media platforms can be used to promote affiliate offers? Can you explain it in brief ?
– Facebook Ads is one of the best examples for making money with social media. You can target your ad campaigns with any demographic around the world. There are already over a billion people on Facebook and the traffic is almost instant. This is one of the best sources for traffic and revenue if you can master it.
What things do you see your best affiliates doing that other affiliates don’t do?
– The best affiliates will spend time on their campaigns and always try to make higher profits and conversions with them. This means building out landing pages for different audiences and traffic sources. Continually split testing headlines, landing pages and ad copies is also a great way to improve your overall ROI.

What is your Take On Affiliate Programs? People misuse affiliates to increase revenues of their business. Is it true ?
– Affiliate marketing is huge and it probably always will be. There are millions of different programs and offers out there, but many of them are garbage. You need to take the time to find which are best for your audience and your traffic sources. Don’t focus on only high paying offers, it’s also about conversions and quality. Treat affiliate marketing just like you would with a real job or any other business, it’s not a game.
By focusing more on affiliate marking and paid search, is it true that we can drive more profitable sales to our business, please explain in detail.
– Every day millions of people search the internet to find what they are looking for. If your site or business is coming up in the results for what they are looking for, then this is extremely high quality and targeted traffic. Organic traffic is best because it is free, but paid advertising in the search results also works well. Pay per click marketing is how Google makes their majority of their money and it’s definitely a huge portion of all revenue and traffic in the affiliate industry.
What are the best tips in Affiliate Marketing you would like to give to Beginners? Does affiliate marketing had a secure future for living?
– For beginners I would recommend they take a look at the different ways to make money with affiliate marketing (blogging, social, search). Find the one that works best for you and stick with it. Don’t try and do everything. Be the master in one area and you will find success. This is one of the biggest problems online marketers have, there are way too many distractions and opportunities to make money. Stick with one and make it your longterm business.
There’s a lot of competition for marketers out there, especially established, quality marketers, how do you survive in this tough competition.
– There is always going to be someone buying something and always someone selling something. The intern levels the playing field and allows the small guy to compete against huge billion dollar companies. At the end of the day it’s all about being creative and having that drive to make ad campaigns work. As an individual marketer you can do whatever you want when creating ad campaigns, you don’t need to listen to a boss or get approval from your team (though you should follow all network/ad guidelines). Again, use the advantages and opportunity you have at hand and make the most of it.Got the Inspiration from this skilled Affiliate Marketer, now boost your Blogging Journey with these strategies !! You can also Join BloggersIdeas on Facebook & Google+ for more similar updates.

Youngest Development Hacker Rohan Chaubey Makes $3000+ Per Month

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Oh yeah  youngest Growth Hacker Rohan Chaubey on my show Inside A Hustlers Brain, its priviledge to interview Rohan who is doing amazing job at young age as kickass growth hacker. 

He is the international bestselling author of the award-winning book “The Growth Hacking Book”. His book is endorsed by Amitabh Kant, CEO and Director, NITI Aayog, Government of India. Twitter and IBM’s partner product Audiense ranks Rohan as India’s most-followed Growth Hacker.

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Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living digital nomad lifestyle and founder of  internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 8 years long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide & contributor of “International Best Selling Author of Growth Hacking Book 2”. He had trained 10000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven.  Check out his portfolio( jitendra.co). Find him on Linkedin, Twitter, & Facebook.

Jitendra Vaswani Workshop at Università Cattolica Milan Suggestions By College students

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Jitendra Vaswani Workshop at Università Cattolica Milan Feedback By Students 🙂 I did small workshop about Digital Marketing at University of Cattolica Milan and students really enjoyed my digital marketing talk 🙂 Here is feedback from the students 🙂

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Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living digital nomad lifestyle and founder of  internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 8 years long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide & contributor of “International Best Selling Author of Growth Hacking Book 2”. He had trained 10000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven.  Check out his portfolio( jitendra.co). Find him on Linkedin, Twitter, & Facebook.

Interview With Reekita Gala | Founder Of Digital Advertising and marketing Revolution (VMR)

1.First of all, thanks a lot for coming on my blog, you made my day by accepting my interview request. Tell me something about yourself & your educational background.
Thanks for inviting me on your blog. Well, I have been working in Augmented Reality and Virtual Reality Space past 5 years. And have been in business operations and marketing industry past 15 years. I have completed my Bachelors in Psychology and Bachelors in Commercial Arts and Advertising. I have also completed Master of Science in Project Management with Finance. Along with my Bachelors and Masters, I have also completed a couple of technical courses for programming and Digital & Social Media Marketing Diploma.
2. How did you enter into digital marketing? Any motivator behind you?
I was always inclined towards creativity and my family has always been in Business past 30 years. So seeing my family business growing, I saw Marketing was the key for successful business and growing business. So, that’s how I started learning about Marketing, Ads Creation and Understanding Customer’s Psychology.  

So, my true motivation for what I do has been my father’s business and his success and I entered into Marketing past 15 years and got more inclined toward creating new strategies and implementing technologies for marketing to enhance consumer experiences.
Also, read:

3. Are there any blogs and marketers you follow?
Honestly, I don’t follow any marketers as I see everyone writing and teaching old strategies that is not going to be working within the next 1 or 2 years.
I use to follow a couple of top marketers like Neil, Gary and couple more. But stopped following everyone as what they teach makes me feel I cannot apply with new technologies. So I started creating my own concepts, own strategies and new ways of marketing. Although, I do not follow them I still keep tracking them closely to know where they are leading their followers and what they are missing to implement within my strategies.
4. What is your biggest success in making money online?    
Success is different for me. I don’t believe only online strategy works anymore where consumers are attacked by 100’s of competitors. I am a marketer who believes in creating experiences and bridging online and offline channels of marketing using AR technology. So it has always been omni-channel marketing strategies. And I have had almost 30 to 40% conversions with my strategies using AR.
5. How you are building relationships with your customers? How you make them stick to your platform?
I connect with my customer’s personally using AR technology and also available on social media platforms. I always prefer having human touch in digital world, so I am always available on FB Messenger to answer any questions of my customers along with bots on my business page and make sure that they are interacting with humans along with bots.
6. How important is social media and SEO for someone’s business to succeed in today’s competitive world?
In today’s digital era every channel is important to acquire and retain leads. Social media platforms are where customers are hanging out and SEO is where customers go to find more information. So I strongly suggest businesses use SEO for helping your customers find your business and connect with them on social media platforms.  We have worked in the healthcare and aesthetic field as we use augmented reality technology for procedures such as Rhinoplasty so patients can visualize their procedures ahead of time.
7. How to get prepared for next Google updates and stay safe?
To be prepared for next updates of Google, businesses must start integrating Voice based SEO, Create 3D models of products, Start learning about how to use AR for creating creative and enhancing ads to attract and retain customers.
8. How you invest your money you earned. What is the best investment advice you would like to give?
I am a strong believer in GIVING. So I always donate 30% of my earnings to various charities and 30% I save for future and 40% I reinvest in growing my business like hiring right skills to get more work done, marketing, productivity tools, and other business operations.

I always suggest to donate whatever % you feel appropriate and be a purpose-oriented company. Save at least 20% for family and rest keep investing to grow or scale your business.
9. Do you read books to motivate yourself? Which books you read for encouraging yourself?
Well I do read, but not books. I love reading patents to keep myself ahead and on top of cutting-edge technologies. I feel patents are the best place to grow vision and think out of the box. CREATIVITY is what keeps me motivated. If I stop being creative and thinking out of the box then I get depressed.
I am a futuristic person, creative and visionary person. I need to learn about future trends to keeps myself pushing towards my goals and be the best in the market to provide new strategies for marketing.
10. If you had one piece of advice to someone just starting out, what would it be?
Start Learning about new technologies specially Augmented Reality, Virtual Reality, Data Science, Blockchain and AI. They are the Present and Future of Mobile Marketing and Enhancing Customer Experiences to Increase Sales. Take courses on how to apply or implement these technologies. I am not suggesting to learn coding or anything technical but start learning from a Leader or Manager’s Point of View. You can start learning about new technologies following me on FB or taking a course I have developed for leaders and managers on www.armasterclass.com

search engine optimization & Social Media Common Methods: Interview with Karan Singh of Running a blog methods

As part of our Bloggers Ideas interview series, today we have Karan Singh of bloggingways.net discussing techniques about SEO and Social Media for Marketing.  Karan has tried his best to share some skilled techniques he is using currently. I know This interview is rather long, but is worth for all bloggers & webmasters !

First of all please introduce yourself to my readers and tell me about your blogging career. Why did you choose blogging?
Hi! Myself Karan Singh Chauhan as an 20 years old engineering student and a part time blogger as well. Blogging is my passion and I jumped into it in late 2010 just for fun and to increase my popularity worldwide. At that time, I was in 12th class as a non-medical student. I had a lot of knowledge about Computer in the field of basics, software, hardware and web designing etc because from 6th class he started doing extra courses of it. And from this, my life changed dramatically and gets involved in the world of Blogging. Giving Special thanks to my God and Blogger (WordPress later on) which gives me the platform to express myself in front of the whole world by choosing this way Out.
2.) What is the focus of your blog and why did you choose that niche?
I blog and the owner of Blogging Ways which is a popular How to Blog, SEO and Make Money Online Site found in 2012 under the guidelines of famous experts like Mohammed Mustafa of MBT. Our blog aims at providing quality articles related to SEO, Make Money Online, Blogging tips, WordPress tricks, Social Media News and Web Hosting tips. I choose this niche as it attracts me and had a lot of scope in the future. Also I had too much interest in Making Money and Search Engine Optimization.
What type of wordpress plugins you are using to supercharge your blog.
Well Currently I am using 40+ plugins at my blog. For supercharging my blog, I use W3 total cache, jetpack, Akismet, SEOPressor and many more plugins like this.
Recommended:  20 Best wordPress Plugins
What are the best wordpress themes you would suggest to bloggers.
Actually I only believe in Genesis Framework and all its supported themes. I choose Genesis themes because they all are well structured, nicely coded, SEO optimized, lots of inbuilt features, looks awesome and less loading time of them. Therefore I suggest switching to Genesis at only 59$ one time and child themes at 19$. Another good themes include thesis, Elegant Themesetc.
Your blog is running on which hosting services , which hosting service you would recommend.
Currently My blog was hosted on Indian Web Hosting Company named as BIGROCK and soon I am going to switch to BlueHost because it’s the best WordPress hosting solutions providers ever and recommended by most of the bloggers online. Apart from it, its customer support is damn good!
Recommended: Best WordPress Hosting
What are different ways to increase facebook likes ? How can you increase twitter engagement. Please tell us some tactics.
Well to increase Facebook followers, I use Facebook Page Promoter Lightbox plugin which acts like a popup box when somebody opens my site first time. On the other side, I also organize contests and giveaways on my blog to increase my Facebook engagement. For Twitter, I used to display followers buttons on my site and participate in “you scratch my back and I will yours” like websites such as Twiends etc.
What kind of social media management tools you are using for your blog and also in SEO.
I actually use Buffer App and HootSuite to manage my social media campaign. Buffer helps me to schedule my posts at any time. Apart from it, they also helps in SEO as well!
How to increase linkedin engagement and how to get traffic from Linkedin ?
For getting traffic via LinkedIn, all you have to make your profile killer and relevant, be active and consistent, join groups, post blog articles as status and share your linkedIn profile url with your friends in circle etc. Also display LinkedIn button on your website or blog.
Are you using pinterest for your blog. What kind of tools you are using and how much traffic you get.
To be honest, I am not very much interested in using Pinterest and I just pin my post after publishing, that’s all I do. Usually I get 40-50 visitors from Pinterest.
How to decrease bounce rate of a blog.? can you suggest some methods to reduce it.
There are many online articles about decreasing your’s blog bounce rate and some of them are below that actually works-

Less Loading time of blog’s theme

Showing Random and Related Posts

Beautiful theme and design

Interlinking is must

Quality Content and easy to read

What e-mail management tool should you use?
I use Aweber and Google Feedburner in order to deliver my blog posts to my readers. This helps me a lot in order to get new 500 subscribers per month. So must give a try to Aweber at only 1$.
Do people need to spend money (e.g., PPC, paid advertising, etc) to make money with affiliate marketing?
If you are an online blogger just like me, then there is no need to spend extra money on PPC or Paid Advertising. But as a business point of view, you can invest money as per your goals. Note- PPC results are temporary and disappears when you have no money so please try real SEO.
What blogs do you read in Affiliates? Tell me about an article you recently read that stuck out to you.
I only read Zacjohnson.Com to read affiliate tips from my Affiliate guru Zac Johnson. Everything comes with time and there is no such article that stuck to me for ever. Actually I read all the articles there and gain knowledge as per time.
What are the Secrets of Affiliate Marketing and are you associated with any kind of affiliates.
Well there is no such secrets, all you have to follow these guidelines below-

Choosing the right product to promote.

Know How to Promote it

Communicate with your affiliate representative

Negotiating Higher Payouts

There’s a lot of competition for marketers out there, especially established, quality marketers, how do you survive in this tough competition.
Well I only believe in writing quality articles, do not stuff keywords, follow Google guidelines, do not buy backlinks and ultimately your blog will be survived and be the top of search engines. That’s it!
What’s the best advice or tip you’ve discovered about blogging since getting started?
One thing I definitely learned is that Go slow, Go right, Go better, success will comes towards you! He He! This is my own quote, never mind. Note- If you have your own thoughts, your goal will be achieved faster. The only time you should care about what anybody else thinks, is if you’ve built up a very loyal audience who trusts you a lot.
How can readers of the blog get in touch with you? (social/blog urls)
MY BLOG- www.bloggingways.net
Twitter- @BloggingWays
Facebook- http://www.facebook.com/bloggingways
Google Plus- https://plus.google.com/115886733720404167474
Thanks, appreciate it!
Finally Finished !!
I hope you enjoy this amazing interview with Karan. He tried his level best to share awesome techniques he has been using on his blog. Share this interview with your blogger friends so that they can learn more awesome stuff and make their blog a great identity.
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Superior search engine optimization Questions Answered: Interview of search engine optimization Knowledgeable Michael Martinez

SEO Expert Michael Martinez
This time I am interviewing one of the top SEO expert Micheal Martinez.  He is currently running his blog: SEOTheory I am very much glad that he answered all my difficult questions related to SEO, Social media and many more. I appreciate his time and efforts he had put in this interview. So I hope my readers gonna enjoy it.  
First of all thanks a lot for accepting my interview proposal. I and my readers are very pretty glad  to have you . Please tell us about yourself and your educational background.
I was born and raised in the southern United States before there were many educational programs for gifted students.  I dropped out of high school in the 9th grade because I was frustrated with the education system holding me back.  Eventually I went to college and earned two degrees in Data Processing and Computer Science.  I have always been a science fiction and fantasy fan, which may have influenced my decision to work with computers.  I got my first programming job when I was 15; it was part of a Summer Jobs program for teens.  That was in 1975.
I became involved in the online world in the early 1990s through a job that required me to join a software support community on CompuServe.  From there I gradually migrated to the Internet and I built my first Website in 1996.  By the end of 1998 I had become involved with search engine optimization.  After practicing SEO for myself and occasionally as a contractor for many years, I changed careers in 2006 and took a position as Director of Search Strategies for a company in Seattle.  In 2012 I went back to freelancing and formed an SEO consulting partnership with my friend Randy Ray.  We had collaborated on some projects for a few years and finally decided to work together full-time.

What suggestions would like to my blog Bloggersideas.com. What things you didn’t like about my blog? Please give me your opinion.
Create a name for yourself by publishing articles you will enjoy reading in five years.  If you feel they are still useful and relevant then – without any reservations or excuses – they probably will be and your readers will probably agree with you.  No amount of SEO advice can outperform that approach to blogging.
 Which blog do you open daily and what are your favorite blogs ?
I read several SEO blogs daily, mostly because they cover newsworthy topics: Search Engine Roundtable, Search Engine Land, and Marketing Land.  I also check some of the official Google blogs on a regular basis.  I like Jeff Bullas and Dan Zarella’s blogs, although they don’t write as much as I would like them to.  Bill Slawski’s “SEO By the Sea” is a must-read for anyone who is interested in search algorithm mechanics.  Eric Enge’s interviews on Stone Temple’s Website are simply amazing.
And I watch the Google Webmaster videos even though they seldom provide much insight for advanced SEOs.  Sometimes you come across a real gem.
What are your favorite social media tools ? Which tools do you prefer to use to incease user engagement?
At the present time I am using Twitterfeed and Twuffer more than any other tools.  I try to respond to most people who say something to me, either on my blogs or on Twitter.  I ignore Facebook as much as possible but once in a while I respond to someone there, too.
Two things improve engagement in my experience: treating people with respect and publishing something where they feel compelled to discuss it with you.  Writing from the heart rather than from keyword research works better if you’re trying to get people to stop lurking and say something.
These days I can see that many well established blogs and websites losing their rankings? Why this is happening. Is SEO dead ?
Search engine optimization should never have been tied to rankings.  12 years ago we didn’t know any better.  Five years ago we DID know better but people continued to talk about rankings.  We should always have been measuring SEO value in terms of search referral traffic.
I find that search engine optimization works just as well today as it did 12 years ago.  What is not working so well are all the bad ideas people have been sharing on their blogs, at conferences, and in their books.  SEO should not be treated as a production process that can be followed according to a formula.  You have to treat each Website differently.
The Websites that run into trouble with the search engines are following formulas for success.  Ultimately that leads to failure.
Is there any benefit of doing SEO on copied content, as some experts are ranking copied content high on SERP?
That is a long, complicated topic.  The short answer is, yes, you should optimize duplicate or copied content.  But the longer answer requires that you explain what it means to “optimize” such content for search.  Today we devote more effort to canonicalization because the search engines demand it; hence, the optimization process for duplicate content is not so much about how to bring in more traffic for it but how to use it to channel value into source content.
Recommend: Capture Your Audience with These 5 Amazing Content Marketing Tips
On the black hat side there are things you can do with duplicate content that leverage some of the gimmicks black hats favor.  Is that “optimization”?  I guess opinions will vary, but if you’re getting the best search performance value out of the copied content that you can, then that is optimal performance is it not?
Optimal performance does not necessarily equate to the most efficient, or most effective search marketing strategy.  I think people assume that if you achieve optimal performance you’re being efficient, but sometimes you pick the wrong strategy and you lose efficiency despite achieving optimal performance.
How does Google see backlinks from guest posts?
They treat guest post backlinks like they treat any other backlinks.  Every linking source has to earn Google’s trust.
I have been warning people not to use guest posts as a linking strategy for almost two years now, but not because guest posts are bad.  It is the pattern that you create when you do something “just for links”, “just for the search engines” that gets you into trouble.
Guest posting has always created incredible value for both writers and readers when the content was the most important part of the process.  The moment you start guest posting for links you devalue the content and yourself and that shows.  So naturally the search engines lose interest in what you are trying to say.
Being known by a million people is better than boosting a site to the top of a single popular keyword for a few weeks or months with links.  After the links stop working people stop reading your content because you made the links more important than your own name.
With increased volatility in the search engine landscape, how do you see SEO future shape up in the time to come? Does it still remain competitive to Paid Search Marketing?
Natural search engine optimization should always provide considerable value when compared with paid search marketing.  In fact, most people don’t do very well with paid search marketing.  It’s a very challenging business model and I know many people who avoid it because they lose money at it.
The PPC specialists who maintain high ROI have carved out an important niche for themselves.  That is what an organic search specialist has to do.  You have to show your clients sufficient ROI to keep them interested in the project.  Sometimes that just isn’t possible to do.
You can dominate a search result by spending a lot of money, but if the return on investment is poor then you have achieved a Pyrrhic victory.  It’s not worth winning.
5 must have SEO tools in your arsenal?
A blog.
A browser.
A Webmaster dashboard at the search engine.
A half-way decent spam filter.
A rudimentary analytics tool.
I am a big believer in “less is more” with search engine optimization.  The fewer tools you rely upon the better you have to become at seeing problems and finding solutions for them.   Tools hold people back.
Mobile SEO Dos & Don’ts?
DO make your site easy to read on a smart device.
DO use mobile-friendly navigation.  “Less is more”
DO expect mobile users to be more ephemeral than desktop users.
DON’T assume all “mobile” traffic is mobile.  Some of it is robots.
DON’T create short, fluffy content for mobile users.  They want a good return on their investment.  Mobile browsing is painful and users don’t want to waste their time on low quality content.
Best possible way to decipher the ‘not provided’ organic keywords?
I don’t actually worry about it.  I only ever advocated looking at search referral keywords for the sake of identifying weak content.  You can still do that by looking at which pages receive the least amount of referral traffic from search engines.
Why do you need to know that you received 1,000 visits for “FAVORITE KEYWORD”?  What is that going to tell you?
If you receive 1,000 visits for PAGE ALPHA and 1 visit for PAGE BETA then you know you need to do something about BETA.
How does Google know if one blog is a sponsored blog vs guest blog? We only do guest blogs, because we don’t want to buy links, but many blogs these days ask for money. 
Paid posting creates tell-tale signs, the so-called “statistical footprint”.  They have developed sophisticated learning algorithms but their spam teams have collected a large number of examples of “good sites” and “bad sites” for the algorithms to learn from.
What are some strategies for brainstorming and creating linkbait in SEO?
I like to scan news feeds and social media to see which conversations the media and their audiences keep going for several weeks.  If a topic has that long a lifetime in news and social media then it will probably have a long lifetime on the Web.
After choosing a topic I do some research to see which questions have been satisfactorily answered and which questions have not.  Of the answered questions, I look to see which ones whose answers are easy to find in search.
I usually come up with a short of list of topics I can write about.  At that point I pick the topic that is most interesting to me.  If I as the writer am interested in the topic I will probably write something pretty good for it.
This approach works well for all kinds of topics but if you only concentrate on upcoming events you have a better chance of “being there” when people go looking for answers.  That is, some well-promoted events stimulate increases in search traffic around related topics.  If you anticipate that growth in traffic then you can prepare the best, most useful content for people to find when the time is right.
What kind of competitor analysis tools you are using? Can you suggest best tools to track competitor backlinks?
When we look at backlinks my partner and I tend to use Majestic SEO and AHREFS.  But we don’t really recommend looking at competitor backlinks.  That’s usually a good way to find links that will get you penalized.
One of the directories I am in is being reviewed by Google. Should I be concerned that my website will be penalized?
One bad directory link won’t hurt you.  Five bad directory links should not hurt you.  Ten bad directory links probably won’t hurt you.  But if you’re getting a lot of directory links you should ask yourself, “Who uses these directories to find Websites?”
If a directory link is not sending you traffic you probably don’t need it.  Search engines don’t mind small niche directories that people actually use.  They do object to directories that were “made for SEO (link building)”.
Social shares from Blog itself and from using third party services like JustRetweet have same impact on Serp or not?
There is no SEO benefit from social shares.  Natural shares indicate that people are aware of you and interested in your content.  Natural shares should correlate well with other signals that search engines use to promote content that people like.
Artificial shares may create visibility for you in social media environments, and that visibility may translate into traffic.  But if you’re violating social media services’ guidelines by buying shares then you risk losing a valuable channel for traffic.
As with aggressive search engine marketing, aggressive social media marketing comes with risks and you need to be aware of and manage those risks.  Churn-and-burn marketing is not unique to SEO.  It also happens in social media.  No one should use churn-and-burn marketing strategies with any brand Website or social media account because once you lose that visibility it may be gone forever.
I hope you enjoy this long interview of Michael Martinez. He had shared his valuable strategies here. 
Dont forget to share this article in social media! You can also Join BloggersIdeas on Facebook & Google+ for getting similar updates.

Interview with Ti Roberts Sharing Secrets and techniques For Bettering Reader Engagement

Hello Our Dear Readers, You are welcome to Second Interview section of this blog, the “Expert Chat” Section where we have a chat with the Tiroberts.com Author Tiroberts.  She is going to discuss various tricky questions related to SEO and Blogging. So I hope you Enjoy her interview on my blog. She really put her hard work on this interview so do share your reviews in comments section.

First Of all Ti Roberts, Tell me something about yourself and also about your stunning blog!
Hi Jitendra,
First, I’d thank you for having me; I’m honored and really excited to be here!
Well, I’m the owner of The SEO Rebel blog and the creator of Top Bloggers Traffic.
I’ve been involved with internet marketing for over 8 years and I absolutely LOVE what I do!
On my blog I mainly focus on creating content about generating fast, sustainable traffic via social media, inbound marketing and evoking engagement from influencers.
What are your strategies for Google Hummingbird Update & did you see any drop in traffic of your site.
To be quite honest, I don’t really have any strategies for the Hummingbird update. I didn’t even know what the update entailed until about 2 weeks ago. LOL.
I just focus mainly on writing epic, valuable content and sharing it directly with my audience by leveraging the relationships I’ve built with my regular readers and other influencers in my niche.
Seeing as I don’t focus on organic search traffic anyway, I don’t get much traffic from targeted keywords and I didn’t really notice a drop or increase after the update.
Most of the search traffic that I get comes from searches for my name or brand, which is great as I’m more focused on building brand awareness rather than relying on search traffic.
What’s your specialty? Tell me about it.
I specialize in generating traffic via inbound marketing, directly engaging my audience and building relationships with my peers and other influeners in my niche.
In life and in business, I’ve learned that the only real leverage you have when you need help with something or want to accomplish a major goal is the relationships you have and the people that you know. So that’s what I focus 90% of my efforts on, building relationships. The other 10% is spent on creating high quality content that genuinely helps and educates my readers on a particular topic so that they feel compelled to share it with others.
From there, I let the viral nature of the snowball effect takeover to get more exposure and brand recognition.My ultimate goal is to become one of the biggest blog resources when it comes to inbound and relationship marketing.
How much traffic you generate from social media & how you use social media for your blog?
About 90% of my blog traffic is referral traffic from other blogs and social media. I use social media as a venue to engage my current audience and attract more readers. As well as a way to keep a steady stream of social traffic flowing throughout all of my posts, old and new. I’ve actually just got back into meticulously tracking my blog traffic. If you’re interested, you can see my latest traffic stats and numbers in my recent traffic report here.
What SEO strategies do you recommend?
I don’t really recommend any traditional SEO strategies.
I suggest that if you want to gain more organic search traffic, focus more on growing your brand by directly engaging your audience and mobilizing them to share your content on social media.
Three of the best ways to do this is by building relationships with your peers, engaging top bloggers in your niche and writing a lot of high quality guest posts on well-known blogs in your niche.
Oh yeah, here’s a good SEO tip your readers might enjoy…
If your goal is to get ranked high on Google for a competitive search term, say a popular tool that you’re an affiliate of, a fantastic way to do that is to host a giveaway for that specific tool/product/service on your blog and leverage the power of social media.
Have people who want to enter your giveaway share the giveaway post on social media: Twitter, Google+ or Facebook. I would suggest Twitter over the other two as Twitter’s social retweet signal seems to hold more weight for getting content ranked in Google.
All of the buzz around the giveaway post will catch Google’s eye and help you secure a top spot on Google for the keyword of the product/service, at least for a short while. Plus, your likely hood of generating affiliate sales will increase as a byproduct.
To further add some weight to this strategy, you can require people who enter the giveaway to comment on the post. Maybe ask them a specific question related to the thing you’re giving away so they can leave a substantive response – which will add more fresh social content to the post that Google likes as well.
Do you think 3rd party blog post links and ebook submissions are playing vital role these days?
Ebook submission is a good way to get more exposure and traffic to your site. I used to do this quite a bit last year when I relaunched my blog and it worked well for me. Getting third party links are also good, but you want to make sure that those links are high quality and are from authority, reputable sites you trust.
Is Author Rank is the latest technique of off page SEO? Do you think Google give preference to this?
I think it probably is and it would make sense for Google to give preference to their own stuff. However, I don’t put too much emphasis on it and I wouldn’t suggest that anyone else overly obsesses with it either. Just focus on writing valuable content and building relationships to get your content in front of your target audience and you’ll be fine.
What are some examples of how you have worked to sell your ideas in collaborative environments?
I think hosting free live webinars are a great collaborative environment to sell ideas, products or services. I used to hold live webinars years ago, but I haven’t done one in a while. However, I do plan on bringing them back in the near future.
One tip I want to give about hosting free live webinars is to NOT make them longer them longer than 20-30 mins.
An hour long webinar, especially for a busy blogger is just way too long. Try to condense your content into a short 25 minute lesson, no more than 3 main bullet points, packed with actionable content and value. And then, if you must, add a brief pitch at the end of the webinar for your paid product/service, no more than 5 minutes long.
Another good tip is to give an exclusive discount to only those who attended the webinar live. That would do good for boosting sales as well.
What Are Your Relationship Building and Outreach Skills?
In the blogosphere, everything starts with a blog comment. Once you’ve got a conversation going with a blogger in their comments, from there everything else is pretty simple.
If you want to get the full details and process of how I built my outreach strategy solely around commenting, I’ve created an entire blog commenting guide you can read here.
Do You Share Your Strategies Transparently With the SEO Community?
I sure do! I make it a practice to share everything that I do on a monthly basis to sustain and grow my blog. I feel that the best way to teach and help others is to let them learn from my experience and mistakes. Plus, it helps me to keep track of my activities, make changes where necessary and stay on the right path.
I hope you all readers enjoy this great interview with TiRoberts. She is top moderator of Bizsugar community and she always share her best techniques with her readers. I am really glad that she had actively participated in this interview. If you readers have anything to share regarding this interview, drop in the comments below. I will answer you shortly !
You can also Join BloggersIdeas on Facebook & Google+ for more similar updates.

Saleduck CEO Sjoerd Copier Interview | How Saleduck Is Rising in Covid19

Hey Sjoerd Copier Welcome to my blog BloggersIdeas, Please tell us something about yourself and your educational background?

I’m from Amsterdam, The Netherlands and I have been living happily in Kuala Lumpur, Malaysia since 2016 where I’m the CEO of Saleduck. My career path traced back to the memory of me discovering a closeup image of the moon on the internet for the first time when I was a little boy. From that moment on, I instantly knew that I wanted to do something with the blessing of technology – computers and the internet.

I’m a self-taught programmer by teaching myself how to build websites using HTML, JS and PHP. To further enhance my skills in this particular arena, and also for my love of programming, I went on to study Digital Communications in Utrecht. Shortly after that, I joined a small online fashion company where I worked as a PHP developer with the sole focus on SEM / Marketing. A very educational time of my career, intriguing to say the least. 

How Covid19 changes Saleduck operation and how are you dealing with the Covid19 situation?
We are all working remotely at the moment and it’s been on-going since the pandemic hit, where the nation was ushered into MCO / CMCO state for health measurement purposes. And since we are a digital company, working from home was not too big of a challenge for us. Our teams are still maintaining healthy online communications every day to streamline efficiencies and make the best out of the situation. Personally, I find it extra important to maintain a healthy workflow as well as communication to make sure everyone is safe and staying positive during this period. 
How many active users does Saleduck have in 2020? 
We serve on average about 1 million users per month across 13 of our platforms, covering both Europe and Southeast Asia regions. And I’m glad to say our presence has been demonstrating robust growth in these two regions.  
When you Started Saleduck what were your initial hiccups. How did you make it so big as an online deals community?
One of the major hiccups was not being able to have a complete overview of our sales data. We have partnerships with plenty of networks and have multiple accounts per network. This in itself comes with multiple challenges, for instance, data tracking issues. To monitor performance, we need to be able to act fast and see the results from our paid media campaigns on the keyword level. For most publishers, this is still a black box. Eventually, we have found ample solutions to our problems with the strategic help of WeCanTrack. Now, we are able to access real-time tracking of multiple networks, all aggregated in one dashboard as well as receiving personalized alerts when one of the many campaigns drops in conversions or increases in declined sales.  
What is your hiring process & how big is your team?
We are a very diverse team in terms of nationality and culture, to say the least. We currently have 25 team members working full-time and a few interns from various places in the world. Being present in multiple countries also means that we need knowledgeable employees speaking the local languages and understanding the local lingos. We recruit people from all over Asia and Europe and gather them to our headquarter in Kuala Lumpur for additional marketing training and to blend in with our working culture. 
How do I get quality affiliates to promote my own products and services?
Reach out to the affiliates within your market and understand the reach and influence that they have. Go for quality, not quantity. Partnering up and working closely with the right affiliated network would make a massive difference to a business. There are specialist networks for different verticals for you to explore. You can use tools like Ahrefs, Majestic or SimilarWeb to find the right publisher for you.
What kind of brand mention tools do you use for Saleduck? As the tracking brand mentioned on the internet is a very important part of any business in 2020. 
We have our own internal tooling for brand mentions where we look at multiple API and data points. A free version to track brand mentions is Google Alert. Google will send you an email whenever they come across your brand name.
Why Content Marketing is playing a keen role in 2020 Covid er? What kind of content marketing are you doing for your brand Saleduck?
It is vital to understand the market that you are operating in. Knowing the culture and understanding of consumer behavior plays a key role when combined with your own data. Take Malaysia for example, we monitor our market closely and find that the travel sector is picking up tractions within the country. Domestic travels are booming according to our data, to the extent of which geography location has the highest hotel bookings, where are people heading for their beach getaways, etc.
The contrast is big with Singapore whereas Singapore being much smaller geographically, hence the restriction in travel destinations. Singaporeans have little to no options to fly within the country because of the geography limitation. Our content creators will analyze the data to create relevant content to stay in trend as well as keeping our content updated for our users. Google Trends is a tool that is a great assistance to help you stay up-to-date with the world’s trend as well as allowing you to narrow down your data to preferred geographical location. 
What is your marketing strategy for Saleduck and how do you plan to fight against tough competition in the online deals Industry?
We are always motivated to improve our platforms wherever we can and expanding our knowledge on how we can provide additional value for our users. Starting by always working on our platforms to be more user-friendly and easy to navigate. The following priorities would be closing new partnerships and retaining the existing ones to provide our users with exclusive discounts. The more exclusive campaigns we have, the more the favors would work in our way. This has always been our main focus and the vision will remain the same for the future. 
What is your biggest achievement so far and how your family reacted to your success? 
Successfully moving and merging our office in Amsterdam with our Kuala Lumpur office has been a strategic achievement that I am particularly proud of. Lots of challenges and hurdles were thrown at us during the transition and I am more than proud we were able to overcome them. The transition has been great and everything has worked out well for us. My family is in The Netherlands and they have been my biggest supporters.
You have gone through my blog. What are your suggestions for my blog ? Do you have any feedback or annoying experiences on my blog?  
I am seeing some technical SEO and security issues that shall be fixed to enhance the security of your site and to avoid the possibility of being hacked. This could be a real risk factor, especially when using WordPress combined with external plugins. I will elaborate on these in a more extensive manner in my private email to you. 
Other Interviews:

TEACHER FEATURE: Chad Twedt, Pianist, Trainer, & Composer

In today’s post, please enjoy an interesting and insightful interview with pianist and teacher Chad Twedt (pronounced “tweed”). I’ve known Chad for a number years, having connected online thanks to blogging. Chad’s blog, Cerebroom, is where he posts occasional in-depth articles about topics relating to music and more. Below, I ask him to share about his recently released online course called The Art of Rubato, his teaching philosophy, and his compositions, among other things.

Hi, Chad! Thanks so much for agreeing to this interview. Would you begin by telling us a little bit about you and how you got into teaching?

Thanks Joy, I’m honored!  
I have a master’s degree in piano performance and a bachelor’s degree in mathematics. I love composing, performing, teaching, thinking/researching, watching movies, writing, coding, and playing tennis.
In high school, people used to ask me the dreaded question that almost no high schooler can answer: “What do you think you’ll be doing 10 years from now?”  I used to answer, “I don’t know… the only thing I know for sure is that I’m not going to be a teacher.”  I said this because the only people I saw teaching were public school teachers who, in my view, had a difficult job – sometimes horrifically difficult, dealing with kids in every class who didn’t really want to be there.  I also hadn’t met any male private piano teachers. Becoming a piano teacher wasn’t even on my radar.
I started teaching in 1997 reluctantly when a 10-year-old kid who sat in the front row in my undergraduate junior recital begged to take lessons from me.  I told his parents that I was a performer, not a teacher.  He apparently really wanted to study with me, because they called me back the next day and pleaded with me again to give it a try.  I agreed, and I was nervous I’d run out of things to say after the first 10 minutes.  The opposite happened – I felt like each 30-minute lesson was way too short.  Unfortunately, the kid never practiced.  His parents later told me he idolized me and just wanted to be around me, so he only lasted a month as a student, but it was enough for me to realize that teaching piano was something I was good at and deeply interested in.  I felt I owed it to myself to explore it some more.  Fast forward 20+ years, and here I am!
As a piano teacher, what are your goals for your students? 
In each lesson, I am obsessively focused on preparing students to practice effectively at home.  This obsession increased tenfold after I did a ton of research into metacognition, which is the idea of “thinking about thinking.”  It is what allows students to plan a practice/study strategy, monitor that strategy, and evaluate the success of that strategy, rather than just mindlessly seeking pleasure, producing minimal results.  Students of all ages, especially adults, naturally exhibit metacognitive knowledge and skill when they study for academic tests, but they tend to be far less mindful when practicing piano.

I also strive to make sure that my students are comfortable performing for others from memory.  I think this is one of my biggest strengths as a teacher.  To some teachers this might sound like a pretty standard teaching goal to have, but over the past decade or so, the trend has been to push more and more for emphasis on sight-reading rather than memorization. This is a subject that I’ve looked into a lot, both in terms of psychology as well as benefits/drawbacks of memorization-oriented learning vs. sight-reading learning in my preparation threshold and memorization vs sight-reading articles (not to mention the practical side of it which I discuss here).  The pedagogical arguments I’ve seen in articles, presentations and forum discussions advocating for more emphasis on sight-reading and less emphasis on memorization are not convincing to me.
What is unique about your teaching approach? 
Probably most unique is my obsession in getting students to understand the “why” behind everything I’m having them do, down to the smallest detail.  Why put a dynamic peak in this or that spot?  Why choose one articulation pattern over another in some piece of Bach?  Why is one fingering objectively better than another?  Why put rubato here or there?  Why float the wrists between phrases?  Why, why, why?  I know that some students are emotionally content to just carry out orders without knowing why, but emotional satisfaction and intellectual preparedness are two different things.  Even students who are content to “play without understanding” will remember what they’re doing better when the “why” is generously shared with them, not to mention this knowledge will transfer far more effectively to pieces they learn in the future when they learn the “why” behind everything they do. 
As a student, I wasn’t disrespectful, but it really bothered me internally if I was ever asked to do something without knowing why… or even worse, when I was asked to do something that went against my internal senses.  Trying to get myself to follow instructions I didn’t fully understand felt to me like trying to run fast in one of those nightmares that takes place in slow motion.  Try as I might, my mind and body fight me.  I feel this obsession with “why” has been advantageous in teaching, because I know it causes me to break things down more than most do.
You recently released your first online course, called The Art of Rubato. Could you tell us about it?
Yes!  It is a six-hour video course that I published on Udemy, and it’s the only course in the world that exclusively teaches rubato at all, let alone in an organized, fully comprehensive manner.  In the course I identify four properties of rubato, four general purposes of rubato, five types (with many sub-types) of rubato, and three types of compound rubato.  I use over 140 audio excerpts of polished performances of standard repertoire – everything from intermediate to virtuoso repertoire, covering all eras of music from Bach to Barber.  I designed the course to be useful for any musician, from the intermediate piano student to the college music professor.  It’s also a course that any musician can take, not just pianists.  Rubato is rubato, no matter what instrument is performing it.

What led to your desire to delve into the art of rubato? 
Early in my teaching career when my first students started advancing to a level where rubato became more relevant, I became deeply frustrated by how little I explicitly understood about rubato.  I did some digging and was disappointed by what little I found in books and articles.  It was clear to me that even the experts were just winging it when they talked about rubato.  Everyone had their tips, tricks and bits of understanding about rubato that all made sense, but I couldn’t find any comprehensive framework that could be used to teach rubato to students (or to just wield as a performer).
Much like what I did with the Matrix movies and my crazy Matrix ReSolutions website (one of my contributions to humanity), this became a puzzle that I just had to solve.  I already listened to the 1200 piano CDs in my music collection all the time, but at that point I started listening specifically for rubato.  After a couple years of obsessing about it, I had formulated a system of analyzing, notating and teaching rubato that I started using with my students.
I thought that surely I couldn’t possibly be the first person over the course of the past couple hundred years to do what I had done.  I finally broke down and purchased a $100, 450-page textbook on the history of rubato called Stolen Time by Richard Hudson that I had been eyeballing for a while.  According to Hudson, some had tried but failed to develop a system of detailing the various properties, purposes, behaviors, etc. of rubato.  One pedagogue concluded it’s too personal for any “system” to be developed.  Having accomplished exactly this, I didn’t know whether to feel proud or confused!  Maybe a little of both!
How is your course useful to pianists and piano teachers? 
The course presents a system of analyzing, notating and teaching rubato that eludes us until we see it, after which it seems very intuitive and natural.  After taking the course, performers and teachers will feel extremely confident as they know why they use all the rubato they use.  It does not give them any kind of “formula” to “calculate” where to put rubato.  But it does give them a set of concepts, rules and guidelines (just like we have in traditional music theory and performance practice) so that they know “how to think” in the realm of rubato.  If you don’t have concrete, well-defined vocabulary and concepts to describe the various aspects of a musical phenomenon, then that phenomenon will forever remain in the realm of musical spiritualism and mystery rather than being assimilated into the realm of science and pedagogy.

Many teachers have told me that learning about rubato changed the way they hear music.  One teacher went to a symphony performance a while after hearing my presentation, and they told me that they found themselves listening to all of the music through this new “rubato lens” during the whole concert, calling the experience “enlightening.”
To quote myself from the course:  “Rubato that is felt is expressive, but rubato that is both felt and understood is more expressive.”
What was it like to create and publish your own video course through Udemy? 
It was a lot more work than I thought it would be!  The audio editing and photoshopping sheet music excerpts alone was a solid month of work.  Writing the script, creating the visuals, and then actually recording it and getting it right were all a huge undertaking.  But in the end, it was worth it.  I produced a high-quality course, not only in terms of the content but also in terms of presentation.
As for Udemy itself, I feel like Udemy does a great job trying to give instructors what they truly deserve as compensation for their work.  Udemy is run the way I’d probably want to run an online education business if I were to run one myself.  If someone buys my course by searching on Udemy, I keep 50%.  If someone buys my course through a link I provide, I keep 97%.  The 3% Udemy is making on that still works out to be a lot when you have 35 million users, so this business model is a win-win for everyone.  Clearly Udemy is not out to exploit those who provide content on their site.
In addition to performing and teaching, you are also a composer! Would you tell us about the compositions and other resources you offer on your blog? 

Sure!  My most recent composition was actually a commission from a very talented four-piano ensemble group called Piano 4te.  The piece is called Cosmosis, and you can hear it here, although the recording might be barely tolerable to some since it’s just a computer rendering from my music notation software.
Before that, I published Teacher Duets for Burgmuller’s 25 Easy and Progressive Studies, Op. 100 for a second piano, and that has been a popular item among teachers as it makes the Burgmüller pieces (a staple of our teaching repertoire) sound like sophisticated pieces of music for the concert stage. 
I also very recently published two Dragon Suites for solo piano (here and here), which are concert piano arrangements of video game music by Jordan Steven, similar to what has been done with the Final Fantasy video game soundtracks.  After I was asked to write the arrangements, I decided it would be a super interesting and exciting project since the original music is so far removed from typical piano music.  I think the pieces would be a super interesting contrast in a program full of Bach, Beethoven and Chopin.
My earliest compositions are the works from my Ostinato album:  Ostinato Suite No. 1, Ostinato Suite No. 2, 9/11 Portrait, and Life of a Rain Cloud.  You can hear audio samples of each of these on these pages.
Those who are interested in absurd arrangements might also be interested in my piece “Solfeggissimo.”  It is hardissimo to play.

I also offer a scale and arpeggio fingering card, which is a laminated, double-sided, 8.5×11 sheet that gives students fingerings of all 12 major scales and all 36 minor scales, all 24 major/minor arpeggios, dominant/diminished 7th arpeggios, several fingerings for the chromatic scale, and even chromatic thirds.  I grew tired of writing scale/arpeggio fingerings into students’ notebooks, and I believe scale/arpeggio “books” are a waste of money when I already give my students the theory background to figure out the notes of the scales I assign to them.  I also believe the scales are learned more quickly and retained more effectively when students figure out scales on their own.  Laminating of course isn’t cheap, so packs of 5 cards go for $20, but I’d rather have students get a $4 card with everything they need right there that will last their entire lives (and doubles as a handy sheet music bookmark) than have them buy a $10 book.
All of my stuff can be found at orangenote.io.
Do you have any other current projects?
Yes, in fact the majority of my “project time” over the past seven years has gone into the designing of MetaPractice, an app that will help teachers teach and help students practice based on a ton of research I did into metacognition.  I don’t want to say much about it at this point since it’s currently in private alpha testing while coders add the last remaining features, but I’ve been using it very successfully with my own kids for a couple months, and I’m extremely excited about its release.  It is designed for goal-oriented teachers who want their students to be goal-oriented when practicing.
At this very moment, now that I’ve completed my rubato video course (and while I wait for the coding of MetaPractice to be completed), I’m collaborating with the creator of mynoise.net to make a piano “soundscape,” which is fun as it involves a very different kind of musical writing, much more challenging than it would seem.
How can teachers learn more about your music, resources, and online course?
Anything of significance that I do in the future will be announced on my blog, Cerebroom, so that’s probably the best way to follow what’s going on.  Updates don’t go out very often (just when I have something very important to say), so Cerebroom subscriptions won’t flood anyone’s email boxes.  At my Udemy rubato course, there is a promotional video there as well as real sample videos from the course.
What else would you like us to know?
I’m the events coordinator for a local tennis club, running several different tennis events for men and women.  I can also create a large cavity between my hands and blow into a slit made by my thumbs to make the sound of a mourning dove.  
Thanks so much for chatting with us, Chad! It was great to hear about your new rubato course as well as your compositions and other projects!

Hello again, readers: Just wanted to tell you I completed Chad’s rubato course recently and I must echo what other teachers have said about it: I hear rubato in an all-new way and I’m pleased to have a more effective way to teach rubato to my students. I’d recommend The Art of Rubato course to any teacher interested in helping their intermediate and advancing students use rubato in a more deliberate and well-grounded manner in their playing. Check out this link to learn more!
Hope you enjoyed reading this Teacher Feature!
Chad’s The Art of Rubato courseChad’s music blog:  CerebroomChad’s Matrix ReSolutions websiteChad’s Piano Studio websiteChad’s professional artist websiteChad’s general blog, Read TwedtA Facebook video of Chad performing

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#mp_form_below_posts2 textarea.textarea.parsley-error {color: #cf2e2e}
#mp_form_below_posts2 .parsley-errors-list {color: #cf2e2e}
#mp_form_below_posts2 .parsley-required {color: #cf2e2e}
#mp_form_below_posts2 .parsley-custom-error-message {color: #cf2e2e}
#mp_form_below_posts2 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mp_form_below_posts2 {background: #f2f2f2;}} @media (min-width: 500px) {#mp_form_below_posts2 .last .mailpoet_paragraph:last-child {margin-bottom: 0}} @media (max-width: 500px) {#mp_form_below_posts2 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}}

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