Wix vs . Shopify: That may very well be Greatest For Your Wants? (2021)

Wix vs. Shopify: which is best for your needs?
Undoubtedly, Wix and Shopify are two of the best options available when it comes to building a website for your business or project. And at first glance, they might seem to offer pretty much all the same features and tools. However, there are plenty of crucial differences between these two platforms.
So, before you sign up and begin building your online business, it’s worth taking some time to understand which is better: Wix or Shopify? And what’s more, which platform is best for your specific needs? In this guide, we’ll compare Wix vs. Shopify in 9 key areas:

General overview
Pricing and value
Payment gateways and transaction fees
Ecommerce
Themes and design
Apps
POS
Customer support and guidance
Dropshipping

Let’s jump in!
(Disclosure: This website is a part of Shopify inc. media properties. Although we strive to publish objective, accurate, and factual content, this article may contain biased opinions.)

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Wix vs. Shopify: General Overview
Wix started its journey as a website-builder for people who want to build content-based websites. As such, it was used to build brochure websites, blogs, and news sites. For this reason, it was a good choice for freelancers and small service-based businesses.
In contrast, Shopify was explicitly built to enable businesses to create and manage online stores. As a result, it was favored by entrepreneurs, ecommerce businesses, and dropshippers.
Both platforms have since extended their feature sets to offer an enormous amount of tools today. Wix and Shopify both allow you to build a website without coding skills, sell products online, and provide an integrated point-of-sale (POS) solution to sell products in person. And you can use either platform to build a content-based or ecommerce website.
Still, Shopify is still entirely focused on business tools, whereas Wix casts a wider net as a website builder that also has ecommerce features. 
This can be seen clearly in their homepage headlines — Shopify writes, “Anyone, anywhere, can start a business.”

On the other hand, Wix writes, “Create a Website You’re Proud Of.”

Wix vs. Shopify: Pricing and Value
Now, let’s compare Wix vs. Shopify’s pricing plans.
Wix has plenty of pricing plans to choose from. There are 5 plans for building a website:

Free (with limited features and Wix advertisements)
Combo: $14 per month
Unlimited: $18 per month
Pro: $23 per month
VIP: $39 per month

And there are 4 Business and Ecommerce plans:

Business Basic: $23 per month
Business Unlimited: $27 per month
Business VIP: $49 per month
Enterprise: Custom pricing

Shopify has 5 pricing plans, but there are 3 core plans to choose from:

Basic Shopify: $29 per month
Shopify: $79 per month
Shopify Advanced: $299 per month

The 2 other plans are Shopify Plus — the platform’s enterprise solution — and Shopify Lite, which allows you to take payments online but doesn’t provide an ecommerce website.

It’s worth noting that Wix’s plans contain significant limitations. For example, the 3 business plans limit the amount of storage you can use to 25GB, 35GB, and 50GB, respectively. The 2 cheaper business plans also limit the number of video hours you can upload to 5 hours and 10 hours, respectively. Also, Wix allows users up to 100 pages per website.
In contrast, Shopify provides unlimited storage, bandwidth, and website pages on every plan.
Ultimately, Wix’s free plan may seem like a winner at first. But it’s important to know that this option has very limited features. For example, you can’t connect a domain name, so your site address will be “mywebsite.wixsite.com” and Wix ads will be shown on every page. That said, it’s a great way to learn more about the platform. 
In comparison, Shopify offers a free 14-day trial for you to experience the platform first-hand before committing.
So, what’s the takeaway?
Well, if you want to build a ‘general’ content-based website, Wix is cheaper. And if you’re going to make a business website, Wix has slightly more affordable plans than Shopify. 
However, to determine whether Wix or Shopify offers more value, you’ll need to evaluate the ecommerce features each platform provides. And in this arena, Shopify has some incredibly powerful tools.
Wix vs. Shopify: Payment Gateways and Transaction Fees
When considering pricing, it’s also important to understand each platform’s transaction fees which can have a significant impact on your website’s overall monthly cost.
Wix integrates with more than 50 payment gateways, including Stripe and PayPal Powered by Braintree. It also has its own payment gateway, Wix Payments, which charges 2.9% of the transaction amount, plus a fixed charge of $0.30.

On the other hand, Shopify integrates with more than 100 payment gateways and has its own, called Shopify Payments.

Notably, Wix Payments is only available in 14 countries worldwide, whereas Shopify Payments is available in 17.
On the Basic Shopify plan, transaction fees are the same as Wix — 2.9%, plus $0.30 per transaction. However, this fee decreases when you upgrade to the Shopify and Shopify Advanced plans as your business grows, becoming 2.6% and 2.4%, respectively.
Although you could integrate one of the third-party gateways, Wix Payments and Shopify Payments are the easiest ways to start accepting payments through these platforms. 
So, it seems that Shopify has the edge here — the money saved from a decrease in transaction fees as your business grows will add up.
Wix vs. Shopify for Ecommerce
If you want to start a business, take your business online, or earn money through your website at some point, this section is particularly important for you. 
So, what’s the deal?
Well, ecommerce features are only available on Wix’s Business and Ecommerce plans, whereas every Shopify plan comes with ecommerce functionality out-of-the-box.
Wix provides virtually everything you need to sell online. However, in general, it’s fair to say that Shopify provides more advanced ecommerce functionality, as the platform is entirely dedicated to ecommerce.

For example, selling to consumers in other countries has become increasingly easier in recent years. As a result, cross-border ecommerce is an exciting opportunity for online businesses.
To help, Wix allows users to display prices in the shopper’s local currency. However, website visitors aren’t able to checkout in their local currency — which is an important part of selling online. On the other hand, Shopify’s multi-currency features allow shoppers to view prices and checkout in their local currency.
For reasons like these, Shopify is the platform of choice for successful brands like Gymshark, Fitbit, KKW Beauty, and Wholefoods.
All in all, Shopify provides ecommerce features that enable you to start small and grow into an enterprise brand.
Wix vs. Shopify: Themes and Design
Design is an important part of building a website.
Wix provides more than 800 templates, which is considerably more than Shopify’s 9 free themes and 72 paid themes. That said, there are also more than 1,200 Shopify themes available on Theme Forest from third-parties.

Still, Wix’s 800 free templates offer more choice out-of-the-box than Shopify. 
It’s wise to note that Shopify’s themes are all responsive — this means they automatically adapt to whatever screen they’re viewed on. In contrast, Wix’s themes use ‘absolute positioning,’ which means the elements are arranged by pixel. As a result, you’ll need to configure 3 versions of your design for desktops, mobiles, and tablets — this means a lot more time is required to create new pages or make changes
Additionally, Shopify allows you to change your theme in just a few clicks. If you want to redesign your Wix website, you’ll need to rebuild your entire website.
So, Shopify is the clear winner in terms of design flexibility.

Shopify’s themes are understandably more geared to ecommerce, too. So, if you’re looking for an optimized ecommerce website, Shopify may be the better choice.
Wix vs. Shopify: Apps
Both Wix and Shopify have app stores featuring additional tools and features that you can add to your store.
Wix’s AppMarket provides over 250 apps and integrations. 

Shopify’s App Store has more than 6,000 apps and integrations that you can use to improve your website and POS.

Wix vs. Shopify: POS
Now, let’s explore Wix vs. Shopify’s point of sale (POS) solutions.
These systems allow you to sell in-person through integrated hardware that syncs your online and offline inventory, sales management, and customer data.
Shopify provides an all-in-one solution through Shopify POS and a range of POS hardware.

Wix also has its own system — Wix POS.

However, Wix POS just launched in June 2021 and is “currently available to select U.S.-based merchants only.” So, most Wix users will need to set up a POS integration with a service like Square or SumUp.
On the other hand, Shopify POS is a key feature of the platform that’s been around for a while. This is why Shopify POS is available on every pricing plan — including Shopify Lite for $9 per month. Shopify also offers dedicated POS reporting and support.
As a result, Shopify POS is more streamlined and integrated into Shopify than Wix’s offerings are.
Wix vs. Shopify: Customer Support and Guidance
Wix and Shopify have learning curves that new users will need to overcome to get the most from the platforms. So, it’s essential to consider the resources and customer support that each service has on hand to help.
Wix has a help center, blog posts, and a forum. It also provides customer support via email and phone.
Shopify also provides a comprehensive help center and countless blog resources. And unlike Wix, Shopify offers 3 methods of customer support: email, phone, and live chat.
Both platforms provide 24/7 support. However, it’s worth mentioning that Wix only provides customer support in 9 languages, whereas Shopify offers 21 languages.
In addition, Shopify provides a wealth of free online courses from experts and influencers, such as Daymond John and Tim Ferris. The Shopify Masters podcast is also jam-packed with actionable strategies and marketing advice. There’s also a highly active Shopify forum which is a great place to connect with others and learn.

The community and support that surrounds Shopify make it the clear winner here.
Wix vs. Shopify: Dropshipping
Dropshipping is a method of sourcing products and fulfilling orders without purchasing inventory upfront or managing logistics. Consequently, it’s a fantastic way to start a business or extend product lines fast.
The image below illustrates how dropshipping works:

You can dropship all kinds of products online or use print-on-demand services like Printify and Printful to sell products featuring your brand or designs.
Both platforms enable users to dropship — but which is better, Wix or Shopify?
Wix provides dropshipping capabilities via third-party apps like Modalyst, Spocket, and Printify. However, you’ll need to upgrade to the Business Unlimited plan to dropship — and, confusingly, this plan limits the amount of dropshipping products you can sell to 250. This isn’t ideal for budding entrepreneurs looking to scale while keeping overheads to a minimum.

Shopify has a host of dropshipping apps available on all its plans with no product limits, including Modalyst, Spocket, Printify, and Printful.

Shopify also provides its own dedicated dropshipping app: Oberlo (that’s us!). Oberlo enables you to add thousands of dropshipping products to your store quickly and start selling them online.
Ultimately, Shopify provides more dropshipping options and no product limits. Not only that, but  Oberlo also offers a highly streamlined approach to dropshipping.
Final Thoughts: Is Wix or Shopify Better? 
Shopify and Wix are both fantastic platforms for building a website and growing a business.
So, what’s our verdict? If you want to sell anything online, start a business, or grow a business, you can’t beat Shopify’s focus on all things commerce. Here are some key takeaways to keep in mind:

Shopify provides unlimited storage and bandwidth on every plan — Wix has limits.
Shopify Payments’ transaction fees are reduced as your business grows and you move to higher plans.
Shoppers can check out in multiple currencies with Shopify — this feature isn’t available on Wix.
Shopify allows you to switch templates easily without redesigning — Wix requires you to redesign your site if you want to change templates.
Shopify’s website templates are responsive — Wix’s aren’t.
Shopify’s POS solution is available to every user and is a more streamlined approach than using Wix’s third-party integrations.
Wix doesn’t provide as many educational resources as Shopify.
Shopify provides access to 6,000 apps and integrations, offering far more than Wix — including more dropshipping options.
Shopify provides live chat support — Wix doesn’t.

Which platform do you like most? Let us know your thoughts in the comments below!
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Shopify vs . Squarespace: That’s the Finest Possibility for You?

Shopify vs. Squarespace: Which is better?
Choosing a website platform is an important decision. Whichever platform you pick will heavily affect many aspects of your project or business’s marketing and operations. Plus, switching platforms in the future can cost a lot of time and money.
But deciding which platform to use isn’t easy.
At first glance, Shopify and Squarespace look like similar products — both allow you to build a website and sell online without coding skills. So, what sets Shopify and Squarespace apart? And which platform is best for your needs?
In this article, we’ll compare Shopify vs. Squarespace in 9 key areas:

General Overview
Pricing and Value
Ecommerce
Payment Gateways and Transaction Fees
Themes and Design
Apps
Dropshipping
Customer Support and Guidance
POS

Let’s dive in!
(Disclosure: This website is a part of Shopify inc. media properties. Although we strive to publish objective, accurate, and factual content, this article may contain biased opinions.)

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Shopify vs. Squarespace: General Overview
Before we explore the details, let’s get a general feel for both Shopify and Squarespace.
Shopify was made to enable businesses to set up and manage online stores. In contrast, Squarespace was built as a more general website builder for content-based websites, such as portfolios, brochure websites, and service-based business websites.
Over the years, Shopify’s ability to handle content has increased dramatically — especially with the help of third-party apps. And Squarespace has added ecommerce functionality to the platform to enable users to sell online.
As a result, you can use either platform to build an online store or a content-based website.
However, although Shopify and Squarespace have extended their functionality over the years, it’s fair to say their focus has remained the same.
Shopify is still focused on providing an integrated suite of business tools to help “anyone, anywhere” start a business.

And Squarespace still positions itself as a more general set of “simple tools for your big ideas.”

You’ll see this theme play out in the rest of this article. 
So, it’s important to ask yourself an essential question from the outset: Do you want a content-based website, or would you also like to sell through your website at some point?
Shopify vs. Squarespace: Pricing and Value
Cost is a vital consideration when weighing Shopify vs. Squarespace. So, which platform is cheaper, and which one provides more value? Let’s take a look.
Shopify has 5 different pricing plans to choose from:

Shopify Lite: $9 per month
Basic Shopify: $29 per month
Shopify: $79 per month
Shopify Advanced: $299 per month
Shopify Plus: $2,000+ per month

It’s important to note that Shopify Lite doesn’t come with a website. Instead, it provides access to Shopify’s basic commerce features, including a point-of-sale (POS) solution and online ‘Buy Now’ buttons (more on this later).
Shopify Plus is the platform’s enterprise solution, used by the likes of Gymshark, KKW Beauty, Wholefoods, and Fitbit.

Shopify also provides a free 14-day trial so you can check out the platform for yourself before signing up. 
Squarespace offers 4 pricing plans:

Personal: $12 per month
Business: $18 per month
Basic Commerce: $26 per month
Advanced Commerce $40 per month

It’s worth pointing out that Squarespace’s ‘Personal’ plan is fairly limited. For example, you:

Can’t use MailChimp to capture website visitor’s email addresses
Don’t get access to promotional popups and announcement bar features
Can’t customize your website with CSS or javascript (which is important when the extensions available are so limited — more on this later)

Consequently, most users will likely want to upgrade to the ‘Business’ plan fairly quickly. This plan is a little cheaper than the ‘Basic Shopify’ plan. 
However, when you consider that Squarespace charges a 3% fee on every transaction on the ‘Business plan,’ the ‘Basic Shopify’ plan seems to offer more value — especially as Shopify offers far more out-of-the-box ecommerce features.
Shopify vs. Squarespace: Ecommerce
Even if you’re not interested in selling right now, there may come a point when it makes sense to start earning money online. So, it’s worth considering Shopify vs. Squarespace for ecommerce.
Of course, if you plan to start a business or take an existing business online, this section is especially significant for you.
So, what’s the deal?
Unsurprisingly, every single Shopify plan allows you to sell via your website and other online sales channels like Facebook, Instagram, Amazon, eBay, and Walmart.

In comparison, you’ll need to upgrade to the Business, Basic Commerce, or Advanced Commerce plans to sell via Squarespace. Squarespace also enables you to sell via Facebook, Instagram, and Amazon.

Squarespace’s ecommerce features are arguably a little easier to use than Shopify’s at first — but this is probably because Shopify has far more ecommerce features available than Squarespace.
For example, Shopify provides a “Buy Now” button feature. 
This allows you to embed products anywhere online where you can add a snippet of code, such as in blog posts. So, if you were to partner with influencers to promote your products, you could give them the option to embed products within the post itself.

Shopify also offers more advanced ecommerce features that Squarespace doesn’t.
For example, cross-border ecommerce is an attractive opportunity for many online businesses. Unfortunately, Squarespace doesn’t offer a multi-currency option. In contrast, Shopify provides a multi-currency tool that allows users in other countries to view prices and checkout in their local currency. With the ability to source products from all over the world, functionality like cross-border ecommerce is vital in today’s interconnected economy.
It’s also worth noting that Shopify’s extensive app store provides virtually limitless ecommerce potential (more on this soon).
All in all, Shopify wins the ecommerce battle, hands down.
Shopify vs. Squarespace: Payment Gateways and Transaction Fees
To sell online, you need a payment gateway to facilitate transactions.
You can use more than 100 payment gateways with Shopify, including all the big ones, like Amazon Pay, Stripe, and PayPal. Plus, the platform has its own gateway, Shopify Payments.
That said, Shopify charges an additional 2% if you use any service other than Shopify Payments. But unless you have a strong attachment to another payment gateway, Shopify Payments is the way to go anyway, thanks to its seamless integration with the platform. 

Alternatively, Squarespace integrates with just 4 online payment gateways — Stripe, Paypal, Afterpay, and Apple Pay.
So, what about transaction fees?
Shopify Payments charges 2.9%, plus $0.30 per transaction on the ‘Basic Shopify’ plan, and the charges decrease as you upgrade to the ‘Shopify’ and ‘Shopify Advanced’ plans to 2.6% and 2.4%, respectively.
With Squarespace, transaction fees vary depending on which payment gateway you use, although the rates will likely be similar.
Bottom line, Shopify takes the lead thanks to its streamlined process and ability to integrate with so many payment gateways worldwide.
Shopify vs. Squarespace: Themes and Design
When it comes to building a website, appearance matters — a lot. So, let’s compare Shopify vs. Squarespace on design.
Shopify offers 9 free website themes and 72 paid themes that cost between $100 and $180. Each of these themes offers multiple variables, too — so there are more options available than you can see at first glance.

Still, in the very unlikely scenario that you don’t find what you’re looking for, you can always purchase one of the 1,200 Shopify themes available on Theme Forest from third-party developers.
On the other hand, Squarespace provides 127 templates that are free to use.

Shopify and Squarespace both offer stunning, professional responsive designs — this means they adapt automatically to different screen sizes.
However, most of Squarespace’s templates seem to be geared toward users who want to showcase a portfolio or other content. And Shopify’s appear to be better equipped to manage ecommerce.
Shopify vs. Squarespace: Apps
With the vast ocean of digital tools available online, no website builder or ecommerce platform can create and manage everything in-house. For this reason, both Shopify and Squarespace provide a library of apps and extensions.
You can use apps and extensions to:

Change the appearance of your website
Increase sales with specialized tools for things like email marketing
Improve the shipping experience for customers
Add widgets for media, social media, and more
Source products

Shopify’s App Store plays host to more than 6,000 apps and integrations — simply put, there’s an app for basically everything you can think of.

Squarespace offers just 24 extensions — although this number is likely to grow over time.

Understandably, this is a huge win for Shopify.
Practically speaking, this means that if you sign up to Squarespace and you discover that it doesn’t provide a feature you’d like, you’re stuck. Whereas with Shopify, it’s very likely there’ll be an app to fill the gap.
Bottom line, Shopify’s app store provides users with virtually unlimited customization potential without the need for coding.
Shopify vs. Squarespace: Dropshipping
Dropshipping is a popular way to start selling products online without purchasing inventory upfront, storing products, or shipping orders to customers. Instead, a third-party dropshipping supplier will handle all of those things for you! 
Check out the image below to see dropshipping in action:

Thanks to Shopify’s colossal app store, the platform has an abundance of dropshipping apps — including print-on-demand services that enable you to sell products with your own designs on them.

Also, Shopify has Oberlo — we empower entrepreneurs to kickstart their dream business with a streamlined Shopify dropshipping app and dedicated dropshipping resources.
In comparison, Squarespace provides one dropshipping app and 2 print-on-demand apps.

Again, Shopify’s huge app store means it wins the dropshipping category.
Shopify vs. Squarespace: Customer Support and Guidance
To get the most out of Shopify and Squarespace, you’ll need to learn about the platforms’ features and functions. You may also run into problems that you need help to solve. So, it’s worth considering what resources and customer support are available to help you.
Shopify has an enormous amount of resources to help users get started with the platform and grow a profitable business online.
For example, there’s an extensive help center, an active forum, and 24/7 customer support. Plus, you can get support in 21 languages via email, phone, or live chat.

If that’s not enough, Shopify also provides a wealth of blog resources, free online courses, and the Shopify Masters podcast, which are all jam-packed with actionable insights and tips.
Squarespace offers support via email and live chat. And like Shopify, there’s also a help center, forum, blog, and series of educational webinars.

In short, Shopify and Squarespace both offer a good amount of support and resources. However, Shopify has the edge here as it offers free phone support on every plan.
Shopify vs. Squarespace: POS
If you plan to sell in person — or think you might want to in the future — it’s worth considering Shopify vs. Squarespace’s point of sale (POS) solutions.
POS systems enable you to take payments via hardware that’s integrated with your online store, unifying your online and offline inventory management, sales data, and customer data.
Shopify has its own POS (called Shopify POS) and a comprehensive range of POS hardware that you can purchase in bundles or individually, depending on your needs. This POS system is tightly integrated with Shopify and it’s available on all plans — including Shopify Lite.

Squarespace has partnered with POS solution Square to offer users a way to take payments in person — although it’s only available to users based in the United States. Also, Squarespace only allows you to integrate a card reader and doesn’t offer other hardware.

Shopify is the clear winner here with a more powerful, streamlined, and flexible POS system. Plus, it offers far more hardware options.
Final Thoughts: Which Is Better, Shopify or Squarespace?
Shopify and Squarespace are both brilliant website builders with stunning themes and plenty of features.
So, which one should you use? 
Here’s our take: If you want to create an inexpensive and simple content-based website only, consider Squarespace’s ‘Personal’ plan. However, if you want access to more features than Squarespace’s personal plan or you want to start selling online or in person, use Shopify.
Shopify provides more features out-of-the-box than Squarespace, especially in the ecommerce department. For example, Shopify offers more payment gateway options, phone support, and a superior POS system. 
Plus, Shopify’s vast app store dwarfs Squarespace’s collection of extensions and integrations, providing ample room for growth and customizations.
Sign up for Shopify’s free 14-day trial to check it out firsthand.
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It is advisable to do Earlier than Changing into a worthwhile affiliate marketer

How to do affiliate marketing? That’s the most important question facing people interested in online business models.
If you stop to think about it, affiliate marketing is in some ways like starting a business. You have the distinct advantage of not holding inventory and typically don’t need to hire employees, but you’re still setting up an online operation.
No matter what approach you take, whether writing blog posts or running ads, there are certain steps you’ll need to take to help you find out how to use affiliate marketing to make a living. That means you need to take strides to ensure you prepare yourself for what lies ahead.
In this article, we’ll look at a step-by-step method you can use to learn how to do affiliate marketing. This will provide a platform for your efforts, and can help give you a leg up when you’re starting out.
Whether you decide to go it alone, partner with others, or look for affiliate marketing jobs, these steps will prepare you for what’s ahead.

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How to Do Affiliate Marketing in 6 Steps
When learning how to become an affiliate marketer, it’s important to know where to start. It’s all too easy to get the cart before the horse, and that metaphor covers a variety of scenarios. Finding merchant partners, high commision affiliate programs, or affiliate marketing jobs that pay well and are consistent requires a great deal of up-front work before you’re ever in touch with a merchant.
So to help you build your online audience and find the right niche, here’s a six-step checklist you can use that can help give you a solid foundation as you start as an affiliate.
1. Choose a Niche
Every affiliate marketer has a niche in which they try to influence their audience. But if you’re too greedy and try to speak to too many niches, you could risk overextending and making your efforts ineffective.
So finding out who you’re going to target is the essential first step. But just because it comes first doesn’t make it easy.
Choosing your niche is one of the most crucial parts of starting your affiliate marketing efforts. The wrong niche will make it harder to sell, and the right niche will make it easier.
Finding your niche is one of the most crucial parts of starting your affiliate marketing efforts. The wrong niche will make it harder to sell, and the right niche will make it easier.
So how do you find out which niche is the best one for you?
To start with, you can do a short self-assessment. As affiliate marketers are meant to be reliable advocates for a product or brand, you want to make sure that you are in the right headspace.
Start by asking questions like:

What topics am I passionate about?
Do people search for my chosen niche?
Will demand for my niche stay consistent?
Is there a lot of competition for my niche?
Are there affiliate programs that work within my chosen niche?

These questions will help you find out if the product you’re considering is something you want to promote regularly. No matter what type of affiliate marketing tactic you ultimately choose, these are the make or break questions.
It should also be said that passion shouldn’t be the only reason why you become an affiliate marketer. A site like KitchenFaucetDivas probably didn’t start as a project of passion, but that doesn’t make it any less profitable.

Someone has to write those reviews, right?
So keep in mind that finding the right affiliate products to sell isn’t always about fun. It’s about profit.
Len Markidan of Podia says,

“If you don’t genuinely think that a product will improve people’s lives, don’t sell it! This is critical to long-term success as an affiliate. It only takes one bad recommendation to lose someone forever. But by taking the time to do your research, try every product you’re thinking about promoting, and think carefully about whether it’s a good fit for your audience, you can build a successful business by being a trusted source of useful recommendations.”
2. Evaluate Market Demand
It’s also important to evaluate the market demand for your affiliate niche. Doing so will help you identify items that consumers are willing to pay for. With that knowledge, you can start marketing products that convert shoppers, earning you commissions.
To start assessing demand for a product, the best place to go is usually a tool like Google Trends. This tells you how often Google users search for a particular topic on a 0-100 scale. It also gives you a regional breakdown, and some suggested topics as well.
For example, let’s see how many people actually search for the phrase ‘kitchen faucet’ on Google:

It’s relatively consistent since the past 5 years. That means those kitchen faucet reviews have a good potential to make money through affiliate marketing.
So whatever niche you’re considering, start by plugging it in and seeing if there’s consistent demand. This is one of the most consistent tests you can run when determining which affiliate products to sell. Many affiliate marketing items will have moderate degrees of consistency, with spikes around the holidays.
3. Analyze the Competition
The next step is to determine whether or not there’s a lot of competition in your chosen niche, and there are a couple of ways to go about this.
A simple way is to use a keyword research tool like Ubersuggest to help you see how competitive particular Google searches are.
Let’s keep running with this kitchen faucet example, to show you how it works. Start by plugging in your search term, and then click ‘Look Up’ to see the results.

As you can see, on the right side of the results you’ll see an indicator that says ‘Competition’. On Ubersuggest, this indicator ranges from 0-1, with 1 being the highest level of competition.
So with just a few clicks, you can find out what you’re up against in your niche. You can also see a variety of suggested searches that are related to your niche, as well as how competitive they are.
The second way to research competition levels is to use a service like Clickbank. For this purpose, click on the Affiliate Marketplace option on the home screen.  

From there, you’ll see an option to input a search term. Again using the kitchen faucet as an example, here’s how you use this feature:

In the search results, you’ll see a section that I’ve highlighted in the example above called Gravity. On ClickBank, Gravity is a measurement of how high demand is for a product that’s on a 100 point scale. The lower the Gravity, the harder it will be to sell your product.
When you combine all of these approaches, you should be able to get an adequate view of how well your chosen niche will perform. Too much competition and not enough demand is a recipe for disaster, so be diligent in this process.
An excellent example of an affiliate marketer that’s clearly done their homework in their niche is the highly successful site the Points Guy. The site centers around travel-oriented reviews and guides, but also provides curated news updates for those already on the go. They also promote credit cards, which is where they make their money.

This site gets more than 2.5 million unique monthly visitors, and for every successful card signed up for, they receive anywhere from $50-$400. As both the travel industry and the credit card industry can be competitive, this is the kind of success that makes you pay attention.
And to round out their approach, they also run ads for their content to help bring in more traffic and make more money.

At the very least, this shows the importance of finding the right affiliate products to sell in your niche. Get this step right, and you’ll be giving yourself the best chance to make some money as an affiliate marketer.
4. Research Affiliate Programs
After you’ve picked a niche, it’s time to find out which program out there can help you promote products in your niche. This is where you take a step deeper into your study of how to become an affiliate marketer.
Affiliate marketing programs are sites that act as the middleman between merchants and affiliates. Since it can be hard for merchants and affiliates to find each other, these sites act as a gateway for the relationship to begin.
With that, I’ll bring up some key questions that you’ll need to have answered while you’re figuring out how to become an affiliate marketer. This is an essential checklist that you should consider before you proceed with a particular program.

What merchants are using the affiliate program you’re looking at?
How much commission are you likely to make from your program?
Do you want to be associated with the program, and the brands selling through it?
What kind of support does the program provide you with?

Keep in mind that this is another step that can make or break your success as an affiliate marketer. In other words, your program is the bridge that helps you find profitable partnerships. Don’t skip out on it.
5. Pick Your Affiliate Marketing Methods
Two most popular methods that affiliate marketers adopt include:

Making websites like blogs or marketplaces.
Running paid ads.

While these are only a couple of options, they’re the best way to do affiliate marketing. So, we’ll break down how to set up each.
First up, let’s build a website.
While there’s some discussion over whether or not affiliates need a website at all, there are so many benefits that it’s almost pointless not to make one when you’re trying to get the knack of how to do affiliate marketing.
It doesn’t matter if you’re working with low or high commision affiliate programs, websites can help you be successful.
Plus, if you want to look for affiliate marketing jobs in the future, having your own affiliate site is a perfect resume builder.
So when you search for ways to build a website, you’re going to get a lot of competing opinions about which option is the best. Should you go with a free option like Wix or WordPress.com, or is it better to build your own by using a hosting service?
While the ultimate hosting choice is up to you, you’ll want to find one that offers a reliable service and a good experience all around.
Many of these hosting companies offer:

And if you’re feeling overwhelmed by the process of starting a website, some of these services even offer step-by-step tutorials on their site that help get you started.
If you’re starting a blog, your best bet is to find a template theme that helps you create a friendly user experience. There are thousands of themes to choose from, so pick the one that suits you best.
Once you host your site and pick a theme, all you have left to do is design it to your liking. You can use custom or stock photos, and make sure that it’s clear what your site has to offer your audience.
From there, it’s time to start creating the content you want to share with your audience.
6. Create and Publish Top-Notch Content
The phrase ‘content is king’ gets thrown around a lot in marketing, and there’s a good reason for that. In many ways, the Internet is just a collection of content. If you don’t contribute, people have no reason to come to you. 
As we’ve already seen, that content can be as simple as this blog post. How you ultimately deliver value is up to you.
But what types of content can you create that will help you stand out as a trustworthy and valuable affiliate marketer? Even if you’ve got the right niche and a flawless website, you need something to build your audience.
When considering what type of content to create, you’ve got a lot of options. In fact, one blog compiled 113 different types of content that can be created and shared. With all that variety, where do you start?
While to some degree this boils down to the ideas that interest you the most, there are at least three good starting places familiar to affiliate marketers. These can ultimately lead to success, so we’ll dive into each.
Product Reviews
One of the most effective content strategies is to write reviews for different products and services in their niche. Brands are always looking for product reviews that convert customers, so this can be a profitable place to start.
When done well, it can provide a seamless transition into affiliate marketing efforts, and can be a great way to generate income..
For example, TheBestVPN is a site that reviews the most popular Virtual Private Networks, or VPNs, on the market. For audiences interested in cybersecurity and ensuring the protection of their information, this type of website is a goldmine of information.  

With each review, there’s an option for readers to go to the site and learn more about the VPN. As you might expect, this link is an affiliate link that attributes each referred buyer to TheBestVPN’s website.

By simply focusing on product reviews, the site positions itself as a high-authority source for newcomers to the world of cybersecurity. Everyone involved gets something from the affiliate relationship, which completes the perfect model of affiliate marketing.
Blog Posts
In a similar vein to product reviews, blog posts are another way that you can start building trust and making inroads in your chosen niche. More importantly, blog posts can help you boost sales over time as you master how to become an affiliate marketer, which is your end goal.
By addressing common questions or problems in your target market, you’ll be positioning yourself to make recommendations down the line.
The big key with writing blog posts is consistency. You need to post consistently, and you need to keep a single voice that provides high-quality ideas and tips to your reader.
A great affiliate brand that’s done an excellent job of developing an innovative blogging approach is the site Top Ten Reviews.
While it sounds at first glance that this is just another review site, it’s actually a lot deeper than that. It’s a review comparison site that’s all delivered in blog posts and slideshares, like this roundup on hot tubs:

By creating and delivering unique content, they’ve developed an engaged audience and dominate their niche. All of this is done as an affiliate too.
So if you’re struggling with a place to start and don’t want to do product reviews, take the leap into blogging. Offer solutions and share your tips as much as possible.
Guides
The final type of content you can focus on creating is an informational product that you can use as a hook to get people interested in more of what you have to say. Just like the previous two types of content, helpful guides can ultimately lead to increased sales and more money in your pocket.
This can be an ebook, email series, webinar, or any other type of extensive, in-depth look at a particular topic. As long as it’s accurate and helpful, you’ll be one step closer to gaining trust in your niche.
In time, you can also use this technique to help your audience build interest in the affiliate product that you sell.  
A good, simple example of this comes from the affiliate blog PC Part Picker. They offer a wide variety of guides that help newcomers and veterans build a computer that meets their needs.

This provides constant engagement with their audience with high-value content. And of course, with each purchase made from their recommendation, The Wire Cutter gets a piece as the affiliate marketer.
How to Do Affiliate Marketing Without a Website
As we’ve seen all along, building a website is just one option when it comes to the best ways to do affiliate marketing. Running ads is another. Ads can help you be successful, especially for high commision affiliate programs.
So what if you only want to use paid ads to push people to your merchant partner’s site? In that case, you don’t really need a website.  
Instead, you’ll need to set up an account to create ads in, which means you’ll need to use Google ads, Facebook ads, or even Bing ads depending on your audience.
First, let’s show you how to get started on Google Ads. To get started, you’ll need to head over to the Google Ads homepage and click the Get Started button.
You’ll be sent to a screen that asks for your email address and the website you’ll be sending ads to.

Next, you’ll be asked to sign in if you’re creating this with a Google account.
From there, you’ll be walked through the process to target and complete your ad, including images and copy. First, you’ll need to pick a goal for your ad.

Since you’re most likely trying to get users to buy a product, you’ll want to select the ‘Take an action on your website’ option. Even if you’re not the website’s owner, you can direct and track traffic accordingly.
From there, you’ll need to select the geographical location that you want to advertise in. This can be as broad or as narrow as you want it to be.

Once you’ve pinned down the location, you’ll want to further define what it is you’re selling. Based on the content of the website, Google Ads will suggest products and services you can include that help narrow or expand your audience.

Once you’ve finished defining your product or service, the next step is to create the final ad. On the next screen, you’ll be able to edit the copy of your ad and finalize how it appears on a search engine results page.

Once you’re done, all that’s left is to finish publishing your ad and make adjustments as needed. At this point, you’ll have successfully created both your platform and your content.
Another great option is to set up Facebook Ads to reach your audience as well. All you need to do that is a Facebook profile, which you may already have. If not, it’s easy to set one up.
Once you’ve logged into your Facebook account, head over to the dropdown menu in the top right of your Newsfeed. You’ll want to click the “Create Ads” option.

This will redirect you to Facebook’s dedicated Ad Manager. There’s plenty to explore and experiment with, but your first step is to simply set up your ad. Much like Google Ads, you’ll be walked through that process starting from the home screen. Just find this section to get started:

You’ll select your objective, create your ad, and fine-tune your schedule and budget based on your experimentation. Much like Google Ads, you’ll need to take some time to familiarize yourself with the platform and what your audience is looking for.
But not all ads are the same. Just like blog content, there are different ways you can approach creating an ad. Just to give you an example, let’s look at one of the options Google has to offer.
Google Shopping Ads
Since ads are by far one of the more popular ways affiliate marketing content gets created and shared, it’s worth taking a longer look at your content options that maximize their effect.
And since your task as an affiliate marketer is to sell products, what better way to do it than with Google Shopping Ads?
Google Shopping Ads are the options you see at the top of the search engine results page when you’re looking for a certain product. Here’s an example of what that could look like when searching for some men’s shirts:

This type of ad content can help you stand out and tap into your audience’s desire for visual content. Some companies report an 1,800% return on investment for this type of ad. Your mileage may vary, but it’s a clear winner for your ad content needs.
While the type of ad you create and promote is largely dependent on your niche, the key takeaway is that you need to create something that’s compelling. It’s the final crucial step in mastering how to do affiliate marketing without a website.
How to Do Affiliate Marketing for Free
If you can’t afford to run ads or pay for web hosting right now, look into affiliate marketing methods that don’t require you to spend money. Popular strategies include:
Posting in Facebook groups
Join Facebook groups related to your niche and start building relationships by commenting on others’ posts. Once people start trusting you, you can start recommending your affiliate products to earn commissions
Including affiliate links in email
Do you have an email list? If yes, then you already have a channel to share affiliate links without any charge. You can insert product links in your newsletters that take people to the merchant’s website. The more targeted your email list, the higher the number of people who will check out your affiliate offers. 
Including affiliate links in YouTube videos
YouTube is an excellent platform for affiliate marketing and doesn’t cost anything to use. You can start earning commissions by creating videos featuring the products you enjoy. Make sure to add affiliate links in the description so people know where to make a purchase. Don’t have a lot of activity on YouTube? Then check out these 18 easy and free ways to get more YouTube views to kickstart your affiliate marketing journey.
Conclusion
Finding merchants to partner with, high commission affiliate programs, or profitable affiliate marketing jobs hinges on the steps discussed in this article
You have to leverage the best strategies to attract an audience and build relationships with them. No matter what your approach is, the steps in this article will help make your journey as an affiliate marketer much easier in the long run.
Summary: How to Do Affiliate Marketing in 2021

Pick a product niche
Test market demand
Analyze the competition
Research affiliate programs
Select your affiliate marketing methods
Create and publish top-notch content

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To know easy methods to Promote on Instagram: 8 Instagram Methods That Truly Work

Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audiences and drive sales.
Last year, eMarketer reported that Instagram is estimated to have 1.074 billion users worldwide in 2021, 73.5 million more than what it had in 2020. 
From major brands to local mom-and-pop shops, businesses around the world are driving results with Instagram. According to one report,, 80% of Instagram users make a purchase decision based on something they saw while browsing the app, Instagram
If you haven’t already started selling on Instagram, you may be missing out on a huge opportunity.
Interested in learning more? Here are nine proven tips to help you learn how to sell on Instagram.

1. Optimize Your Instagram Profile and Bio for Instagram Selling
How to sell on Instagram for free? It’s simple, optimize your Instagram business profile. 
The Instagram business profile is becoming the new homepage as more and more consumers are turning to Instagram instead of Google to search for brands. 
This means you should be spending as much time and effort curating a beautifully designed Instagram profile as you would creating your website.

Your Instagram business profile should include a:

Profile photo: Choose a photo that is on-brand (like a logo) and makes your company easy to identify.
Well-crafted bio: Your Instagram bio is incredibly important. It should include a clear description of your business that speaks to your audience. Let them know exactly what you have to offer.
Link to your shop: The URL section of your bio is the only clickable link you can add to your Instagram page, so make sure you’re using it! This is a great place to drive traffic from your individual posts and stories. Creating a unique URL for this section will also give you the opportunity to track visits to your website from Instagram.

Love Crochet is a great example of a well-crafted business profile:

Their profile includes a beautifully designed and consistent aesthetic as well as an eye-catching bio and branded profile photo.
Your Instagram business profile is often the first point of contact a customer will have with your brand, so it’s important to make a great impression and entice people to follow your business. By creating a consistent brand story and aesthetic, you can turn new customers into devoted followers, which means they’ll only be a few steps away from investing in your products.  
2. Use Instagram Ads to Reach Your Target Audience
With continued changes to the Instagram algorithm and heightened competition on the platform, it’s important to use what works. Namely, this means that Instagram ads are critical to Instagram marketing strategies for businesses.
Once you’ve set up a business profile on Instagram, you can decide how much you want to spend, where you’d like your ads to be seen, and how long you want them to run. Instagram provides a variety of targeting options, so you can choose the ones that best suit your business’ needs.

Running your own Instagram ad campaign isn’t that difficult, but it can be intimidating to many small business owners and influencers who haven’t done it before. Fortunately, it’s not as hard as you think!
The easiest way to run ads is by promoting posts you’ve shared on Instagram. Just select the post you want to boost and hit the “promote” button.

Instagram will automatically pull in a “similar audience” that you can share the post to, but you can easily create your own audience in the app by choosing an interest, age range, and gender(s).

Once you’ve set up your audience and budget, make sure to give your ad one last look-over before hitting “Confirm.”
You can start with a small budget and run your ad for a few days to test things out. To track how your ad is performing, click “View Results” in the bottom left corner of your ad. Remember, Instagram ads can take practice, so make sure you continue to tweak your boosted posts and audiences until you get the results you want.
The best ads to drive Instagram sales for your business are ones  that clearly explain how to make a purchase.
Consider @thebouqsco. In the example below, they use the call to action “Shop now and save” in the caption followed by a short description of the offer. They also use “Shop Now” as a call to action for the button text to encourage users to make a purchase.
 

Basically, The Bouqs Co. simplifies the buying process. The ad makes it super clear what they are offering without any distractions. It’s important you keep your messaging simple, so you don’t distract users from the ultimate goal of your post.
3. Selling ThroughInstagram Story Ads
In March 2017, Instagram released advertising in Stories, offering brands yet another paid opportunity to reach more people. These immersive, full-screen ads let your business use targeting that makes your ads personally relevant to the people you want to reach.
While photo ads will likely retain their top spot well into 2021, Instagram Story ads should see the most growth based on the rise in Instagram Stories usage. These ads pop up in between Instagram Stories of accounts you follow and can make a large impact on potential customers.

You’ll notice a small “Sponsored” tag in the top right corner and a call to action (“Learn More”) at the bottom of these ads. Again, adding an additional call to action at the bottom of your ad can also be helpful for those interested in learning more.
You have a choice in Instagram ads to create either a video or a photo. Whichever you choose, make sure your initial clip is attention-grabbing. You’ll need to catch the eyes of those who quickly swipe through stories.
Instagram Stories have become a great way for businesses to make deeper connections with their followers and show off their brand’s personality. They offer you the chance to connect with your followers on a daily basis (and without cluttering up their feed). Make sure you’re not missing out on this great opportunity to connect with future customers.
4. How to Sell Products on Instagram: Creating Stories With Product Links
Instagram Stories continue to explode in popularity, and the feature has more than 500 million daily active users – that’sdouble what Snapchat has! So, it’s no surprise businesses are continuing to find new and creative ways they can sell using this feature.

Instagram Stories provide the perfect opportunity for businesses to engage with audiences on a more frequent and personal basis. Many brands use Instagram Stories to capture their products in action, promote special offers, or showcase new items.
In 2017, Instagram graced users who had 10,000 followers or more with the ability to add links to Instagram Stories, which was great news for retail brands and publishers. This is a huge Instagram trend right now and can help you grow your email list, sell products, drive traffic, and more.

When adding a link to Instagram Stories, you’ll notice a small arrow and “See More” text appear at the bottom of your image. Since this small text may go unnoticed, you can add text directing users to “Swipe Up” (or something similar) for added visibility.
The Instagram algorithm now takes into account all the interactions you receive on your Instagram Stories as well, such as replies and shares. The more that a user interacts with your Instagram Stories, the more likely your posts will show up in their feed.

A great Instagram hack to get around the algorithm is to take advantage of Instagram Stories engagement opportunities, including the polling feature or “Swipe Up” option (that is, if you have over 10,000 followers).
We’ve also been seeing a lot of micro-influencers telling their followers to DM (direct message) them for a direct link to the product. This is a great way to drive people to your inbox, build relationships with your followers, and ultimately increase the chance of your posts showing up on their feeds.
These are all great tactics to drive your customers to check out your product and to make sure you stay relevant with your audience.
5. Build a Shoppable Instagram Feed to Start Selling
Shopify’s shopping feature integration is also a huge win for businesses on Instagram. According to Shopify and TechCrunch, “Instagram is already a ‘significant’ driver of Shopify merchant store traffic, so being able to convert said traffic right on the platform instead of round-tripping could result in a big boost of additional sales.”

Instagram’s shopping feature allows businesses to tag products that are available for sale and lets users purchase them directly within the app.
Shopify plugins like Shoppable Instagram Galleries makes it easier than ever for your business to make sales. The Instant Purchases feature lets visitors add items to a cart and buy the products directly from images on your feed. Businesses can create a custom gallery to showcase their products and add the gallery’s link to their Instagram bio.

Creating a shoppable Instagram feed with a tool like Later’s Linkin.bio feature is a popular strategy for businesses looking to drive sales through Instagram.
Here you can see the custom URL in @MeUndies’ bio, where they can direct users through post captions and Instagram Stories:

Linkin.bio is a landing page that resembles your Instagram feed and displays your posts as clickable images that you can link directly to a product page. This makes it easy to build a clickable, shoppable feed that links your audience straight to your content. You can also link to multiple websites and pages without changing the link in your bio:

When one of your followers clicks on the link in your bio, they’ll be taken to a mobile-optimized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images. When your followers visit your Linkin.bio page, they can click on any of your Instagram posts to visit the product page that corresponds with the photo.

Shoppers love a good sale or promotion. Instagram is the perfect place to promote a sale, new product launch, or discount code exclusively to your followers. You can either add your promo information in a caption or in Instagram Stories, encouraging users to click the link in your bio to take advantage of the offer.

If you’re running an Instagram-exclusive promotion, you also can create a teaser on your other social networks to drive traffic to your Instagram business profile. Promoting exclusive Instagram-only promotions (for example, a special discount code for your followers) among your other social networks will encourage audiences to follow your Instagram account to make sure they don’t miss out on future offers.
7. Establish Partnerships with Instagram Influencers
Instagram influencers continue to be popular given that collaborations and sponsorships have nearly replaced digital ads and are a huge part of social media marketing strategies today. 
Consumers today don’t trust traditional advertising – they trust people. Research from Nielsen shows that consumers trust personal recommendations above brand advertisements.
The easier it is for a customer to picture themselves using your product, the easier it will be to sell to them.

Influencer marketing gives brands a unique opportunity to reach an engaged audience. Although it may initially seem like a risk to invest large amounts of money into influencer marketing, it’s important to consider exactly what you are paying for.
Consider advertisers that spend upwards of $5 million (excluding production costs) for a 30-second Super Bowl commercial to reach more than 100 million viewers who may or may not be the brand’s target audience. A series of Instagram posts by a fashion blogger with 500,000 followers and a cult-following could sell out an entire product line within 24 hours. 

If you don’t have the budget to partner with a big influencer, consider finding a micro-influencer. These influencers have a significant, but not massive following, usually ranging anywhere from 1,000 to 100,000 followers. 
Micro-influencers are typically much more willing to do an “in-kind” agreement, trading products for promotion. If you’re a small business, investing in micro-influencers could be a great way to help drive potential customers to your page.
It’s important you spend more time thinking about your strategy and campaign goals before getting started on your influencer marketing campaign. Setting up crystal clear goals will drive initial planning decisions and help you determine the best fit for your partnership.
While working with an influencer, it’s important to make the paid partnership feel as natural as possible. Sitting an influencer in a chair to talk about how great your product is will likely come off as an advertisement and will quickly lose your viewer’s attention.
For example, lifestyle blogger Jacey Durprie’s partnership with Biossance aligns perfectly with her brand, as she frequently shows off her morning routine, productivity, and favorite products. She keeps it conversational, asking her followers their favorite “beauty hacks” and shares one of her.

The partnership feels very natural without looking like a typical advertisement.
Whichever route you chose, influencer marketing is here to stay. It’s a great way for you to tap into a niche, build brand awareness, and, of course, drive sales.

If you really want your brand to gain traction on Instagram and reach entirely new audiences, then you have to master the art of the hashtag.
Hashtags can be great for putting your brand in front of potentially millions of people. However, it’s important to not use too many hashtags in your posts. Doing so can make your posts look spammy and low-effort.
It’s much better to focus on a couple handfuls of highly trafficked hashtags. This will increase the chances of the right people seeing your posts. After all, you’re not targeting just anyone – you’re targeting your specific audience. By carefully choosing your hashtags, you’ll ensure that the people finding your posts are in your target demographic.
One simple trick to find great hashtags is to see which ones are being used by influencers in your niche. Keep in mind that many of these hashtags may have millions of posts, so if you choose these hashtags, there’s a good chance your post will end up getting buried. Try to find hashtags that are used by influencers and receive a lot of attention, but watch out for hashtags that might be used too much.
For example, the hashtag #travel currently has more than 406 million posts:

So, if travel is your niche, this might not be the best hashtag to use since it’s so oversaturated.
It’s better to get a little more specific. Take #backpacking. With 12 million posts and counting, it’s  still a popular hashtag, but it’s much more targeted than #travel and attracts a certain type of audience.
When choosing your hashtags, think about your specific niche, and build your hashtag selection around that. This is a much better approach than simply using any old popular hashtag.
9. How to Sell on Instagram: Nail the Caption
The caption is another integral element to any Instagram post. A caption can make or break a post. If you havea compelling image but a weak caption, your post may not do too well, so this is an area you definitely need to pay attention to.
Your caption can actually do a lot. First and foremost, it can relate to the viewer. Apartment Therapy excels in this area with captions that relate to a specific emotion without trying too hard.

Second, captions can serve as calls to action. That doesn’t mean that you need to be pitching a product in every post, though. You can encourage people to interact with your brand in other ways, like visiting your site or checking out a video.
For example, travel brand Away encourages people to interact with their posts using fun, unique prompts:

If you’re having trouble thinking of great captions, check out our list of more than 200 Instagram caption ideas.
Conclusion

Shopify vs . WordPress: Which one Higher for Web? (2021)

Shopify vs. WordPress: Which should you use?
These are two of the largest and most popular website solutions in the world. And each of them offers an abundance of features and tools to help you build and manage a website. But that’s kinda the problem: when trying to decide between them, where do you even start?
If that’s not confusing enough, Shopify and WordPress have very different approaches: one is a closed source hosted platform, and the other is an open-source self-hosted platform. As a result, how they operate is fundamentally different.
So, it’s vital that you choose the right solution for your needs — especially as virtually every aspect of your online business will be affected by your choice.
No pressure then…!
That’s why we’ve created this simple guide. In it, you’ll learn about the differences between Shopify and WordPress so you can choose the best platform for your needs. Specifically, we’ll compare Shopify vs. WordPress in 10 categories:

Overview
Set up and ease of use
Ecommerce
Payment gateways
Themes and design
Apps and plugins
Pricing and value
Customer support and guidance
Apps for on-the-go management
Dropshipping

Let’s dive in.
(Disclosure: This website is a part of Shopify inc. media properties. Although we strive to publish objective, accurate, and factual content, this article may contain biased opinions.)

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Shopify vs. WordPress: Overview
Before we dive into the nitty-gritty, let’s learn about the key differences between Shopify and WordPress.
As mentioned, Shopify is a closed source hosted website builder and ecommerce platform. What does this mean? Well, ‘closed source’ means that Shopify handles all the coding and maintenance of the platform. 
In other words, you don’t need to purchase, download, and host Shopify’s software on a server. Instead, it’s a software-as-a-service (SaaS) tool that you pay a monthly subscription to access.

WordPress, on the other hand, has 2 core offerings: WordPress.com and WordPress.org.
WordPress.com is a SaaS tool like Shopify. It offers a simple website builder for a monthly fee.

On the other hand, WordPress.org is an open-source, self-hosted software solution. This means the software is free, but you’ll need to purchase hosting from a third-party provider. You’ll then need to install WordPress and manage it yourself.

When most people talk about WordPress, they’re referring to WordPress.org — the open-source software. So, for this article, we’re going to focus on this self-hosted solution.
Now, let’s explore what it’s like to use these platforms.
Shopify vs. WordPress: Set Up and Ease of Use
To get started with Shopify, simply sign up for the free trial and follow the instructions to create an account. Within a couple of minutes, you’ll have a new mission control that you can use to manage your business.

As you can see from the image above, the user interface is intuitive and straightforward. From the get-go, you can start adding products, customize your website’s theme, set up payments, and more. You can also purchase a domain name through Shopify to keep things super simple and straightforward.
WordPress is a whole different ball game. First, you’ll need to purchase a domain and web hosting from a third-party provider like GoDaddy or SiteGround. You’ll then need to install WordPress on your web hosting and set up login details.
Once you log in, things look fairly similar to Shopify’s dashboard:

However, Shopify’s dashboard comes with many features as standard, such as security, search engine optimization (SEO), and analytics tools. Whereas WordPress is more like a blank canvas that you can use to build whatever type of website you want.
Consequently, you’ll need to install third-party plugins for virtually everything, including security, SEO, analytics, and ecommerce.
This brings me to our next point:
Shopify vs. WordPress: Ecommerce
Shopify vs. WordPress for ecommerce — which is better?
For starters, Shopify is entirely dedicated to commerce — I mean, it’s in the name, right?
Every aspect of this all-in-one, out-of-the-box commerce solution is geared to providing tools to help businesses grow and prosper. This includes an ecommerce website builder, inventory and order management tools, and integrations with online sales channels, such as Facebook, Instagram, Amazon, and eBay.

Shopify even has its own point-of-sale (POS) solution for businesses that want to unite their online and in-person sales in one simple-to-use dashboard.
Unlike Shopify’s out-of-the-box commerce solution, WordPress doesn’t come with ecommerce functionality, so you’ll need to install and manage an ecommerce plugin. WooCommerce is the most popular WordPress ecommerce plugin. 

WooCommerce is a highly flexible open-source tool that provides all of the features you need to sell online. 
However, like WordPress, WooCommerce’s flexibility comes with enormous responsibilities. For example, it doesn’t include legal texts, such as general terms and conditions, shipping regulations, or data protection declarations. So, you’ll need to install and manage plugins to take care of these things.
Shopify vs. WordPress: Payment Gateways
To sell online, you need a payment gateway to facilitate transactions. Popular payment gateways include Stripe, PayPal, and Amazon Pay.
Shopify integrates seamlessly with over 100 payment gateways. It also has its own gateway called Shopify Payments which makes setting up and managing online payments easy.
To take payments on WordPress, you’ll need to set up a payment gateway through your WooCommerce plugin. WooCommerce integrates with more than 75 payment gateways, including its own: WooCommerce Payments.

Both platforms provide flexibility here, however, Shopify’s all-in-one solution is arguably easier to set up than WooCommerce’s offerings.
Shopify vs. WordPress: Themes and Design
Shopify comes with 8 free themes and 64 premium themes that cost between $120 and $180. You can also find 1,200 Shopify themes from third-party developers on Theme Forest.

Shopify’s themes are sales-ready out-of-the-box. These themes are mobile-optimized and responsive, meaning they automatically adapt to the screen they’re being viewed on. Plus, Shopify’s theme editor is very straightforward and intuitive. So, you don’t need any coding or technical knowledge to make it look exactly how you want.
Plus, if you ever get stuck, Shopify’s support is on-hand to help 24/7.
WordPress has more than 8,000 themes to choose from — half of which include ecommerce functionality. 
WordPress themes typically require a lot of tweaking and editing to get them working the way you want. For this reason, you’ll need either some basic coding skills to manage them yourself or the budget to hire a web designer.
It’s also worth noting that most of WordPress’s themes are made by third-party developers, so if you get stuck, you’ll need to reach out to the theme developer for help.

Shopify vs. WordPress: Apps and Plugins
Shopify and WordPress have their own app stores, and users on both platforms rely on third-party apps to build out the functionality they require.
The Shopify App Store features more than 6,000 apps that you can use to improve your website’s functionality.

In contrast, there are more than 50,000 WordPress plugins to choose from.

It’s fair to say that Shopify users require far less help from third-party apps than WordPress. This is because the platform has built-in ecommerce features and handles all the programming, security, and technical maintenance needed.
WordPress users are more reliant on plugins to get the features they need. And many of these plugins can be difficult to manage if you can’t code. Also, some plugins won’t work well together and require technical tweaking to get them to play nice together.
Shopify vs. WordPress: Pricing and Value
You’re probably wondering which is better value for money: Shopify or WordPress. So, let’s explore each platform’s pricing.
Shopify’s pricing is pretty straightforward. The service has 3 main plans to choose from:

Basic Shopify: $29/month
Shopify: $79/month
Shopify Advanced: $299/month

For new businesses, the Basic Shopify plan provides everything you need to start selling, including an ecommerce website, inventory and order management features, and a POS system.

You can also get a 10% discount if you pay for 1 year upfront and a 20% discount if you pay for 2 years upfront. Plus, Shopify offers a free 14-day trial.
So, what about WordPress?
The cost of a WordPress ecommerce website varies dramatically depending on your custom setup. Here are some cost estimates for a typical small business website on WordPress:

Domain name: $10–$50 per year
Hosting: $3–$200 per month
Theme: $0–$200 (According to codeinwp, the average theme costs $59)
Plugins: $0–$1,000 (Many plugins charge monthly fees, some charge a one-off fee)
Security: $50–$500 per month
Developer fees: $0–$1,000 (one-off cost)

Depending on your needs, it’s likely that Shopify provides a far cheaper and more streamlined offer.
Shopify vs. WordPress: Customer Support
Ecommerce websites aren’t the easiest things to build and manage, so support is essential.
Thankfully, Shopify provides unlimited 24/7 customer support via chat, email, and phone. There’s also an extensive help center and active community forums.

As an open-source solution, WordPress doesn’t offer support directly. Instead, you’ll need to find help on community forums, specialist websites, and YouTube. As a result, unless you’re an experienced web developer, you’ll likely need to pay for support from a specialist WordPress developer.
That said, you may be able to get direct support for plugin issues from the tool’s makers.
Shopify vs. WordPress: Apps for On-The-Go Management 
If you need to manage your business on-the-go, Shopify offers 3 apps to help: Shopify, Shopify POS, and Ping.

Shopify’s main app allows you to do things like:

Track and manage orders
Manage products and collections
Implement marketing campaigns
Communicate with customers
Create discounts
Track store performance
Customize your website’s theme
And more

WordPress also has a mobile app that allows you to manage your website’s content. And you can use WooCommerce’s app to manage your business.

Once you’re set up with WordPress and WooCommerce, the 2 apps are comparable to Shopify’s main app.
Shopify vs. WordPress: Dropshipping
Dropshipping is the act of selling products online that are stored, packaged, and shipped by a third-party seller — this means you don’t need to purchase inventory upfront. The image below shows how it works:

Both Shopify and WordPress provide a host of dropshipping apps like AliExpress Dropshipping and print-on-demand dropshipping apps, such as Printful and Printify.

However, Shopify also comes with Oberlo (that’s us!). Oberlo is a specialist Shopify dropshipping integration that makes finding and importing products to your Shopify website easy.

Final Thoughts: Shopify or WordPress? 
Shopify and WordPress are both incredible platforms — but which one should you use for your business?
Here’s our verdict: If you want to focus your resources on building and growing a business, use Shopify. This dedicated commerce solution has everything you need to start and scale a business out-of-the-box. 
Plus, you won’t have to spend valuable time and energy managing hosting, security, and essential ecommerce integrations. You can simply focus on your business and let Shopify take care of the technical side of things. What’s more, if you ever get stuck, help is on hand 24/7.
That said, if you’re an experienced web developer who wants complete control over every aspect of your website, opt for WordPress and the WooCommerce plugin. 
Although you’ll be responsible for every aspect of your site’s hosting, maintenance, and security, you’ll also be able to tweak and optimize everything to your heart’s content.
Which platform are you leaning toward? Let us know your thoughts and questions in the comments below!
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Gross sales and Dropshipping: Mastering Vacation Reductions

Holiday sales are the holy grail of both online and retail stores. Even with a relatively new dropshipping site you can — and should — make use of it. Before we dissect the particular sales, keep the general rules in mind:Add at least one more supplier in case of higher demand during the holiday sales.Don’t be afraid to discount. Offer different options, going as low as 70% with some products.Employ different sales tactics at the same time. From flash sales to 10% discounts for first-time newsletter subscribers, the more options you offer, the harder it is to refuse.Crossell and upsell.Christmas dropshipping aka Christmas sale starts to pique interest as early as late August, according to Google Trends. Of course, you don’t have to launch it that early: if anything, there’s no reason to start before your Black Friday sale ends. But if you, for some reason, didn’t have one, pick mid-November for early Christmas advertising.Switch to more heavyweight Xmas sale promo (more banners, overlays, E-mail, social media marketing) around late November;Dropship versatile Christmas & New Year-related products that the buyer can re-use. While holiday-related designs will be in demand, don’t exclusively sell the products with an upcoming year printed on them, or meme-related stuff only. Fleeting trends can be profitable, sure. But smart customers will also be looking for items that will be relevant every winter holiday.Dropshipping products for spring can also take root around Christmas time. The next big sale after the winter campaigns (Black Friday, Xmas & New  Year, and Saint Valentine’s day) will be Easter. And just like the Christmas one, it’s heavily based on specifically designed products. Use the winter holiday sales to figure out which tactics worked best, and which need improvement. You will most likely utilize them again for Easter.And, as mentioned above, don’t miss the opportunity to do a Black Friday sale. There’s not a year where it doesn’t prove to be incredibly profitable across the markets — including eCommerce. Even in pre-pandemic days of 2019 more than 93 people made online Black Friday purchases, with $2.9 sales happening via mobile phones.AccordingtoGoogle Trends, the interest for Cyber Monday & Black Friday deals doesn’t really drop through the entire year. That means the sooner you start preparing your store for the sale, the better. For Black Friday dropshipping, consider the following:Launch the sales as early as the first half of October;Heavily advertise the Black Friday and Cyber Monday sale: use overlays and banners, Email marketing, social media promos;Try not to go out of your chosen niche. Make the most of the ones you work with usually. “Christmas-is” a portion of them to fit the theme.Focus on discounting the products that are not Christmas and New Year related, but can still make great holiday gifts;Put your hit products on sale. If you dropship the items that are already your supplier’s bestsellers, that works perfectly.Products to dropship on winter holidays:Clothing items like pajamas, sweaters, hats, socks, scarfs, onesies, blankets, robes for adults, kids, or pets are the non-brainer dropshipping winter products for Christmas. Add: small artificial Christmas trees, non-breakable (plush, plastic, paper, or wooden) decorations, and toys, cookie cutters, disposable cutlery and plates, carnival masks, and costumes. Avoid: glass, electronics, pyrotechnics.Big kits of tools, beauty products, bed linen, home decor, arts & crafts supplies have that perfect “giftable” potential.Toys — and, speaking of big, sizeable ones. From huge dollhouses to sports car models: for Christmas, most parents go with all-around impressive and memorable presents for their kids.Smart gadgets. But, please, make sure you’re 100% certain about the supplier’s quality.And if you need a seamless, synchronized dropshipping experience during the hectic time of the holiday sales, time to switch to ali2Woo. Our dropshipping plugin for AliExpress and eBay has all you need to smoothly run a WooCommerce online store.

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BigCommerce vs . Shopify (2021): Which is Greatest for Your retailer?

BigCommerce vs. Shopify: Which is better?
Choosing between these two ecommerce platforms isn’t easy. Undoubtedly, they’re two of the best platforms out there and they have much in common. However, there are plenty of differences between BigCommerce and Shopify that are worth evaluating before you make a decision.
And it’s best to choose carefully.
Committing to an ecommerce platform is a huge decision. Whichever one you pick will become your business’s mission control — virtually every aspect of your business will need to be managed from the platform.
So, what do you need to know to make an informed choice?
In this article, you’ll get a blow-by-blow comparison of BigCommerce and Shopify. By the end of this article, you should be ready to sign up for your chosen platform and start building your business with confidence.
Disclosure: This website is a part of Shopify inc. media properties. Although we strive to publish objective, accurate, and factual content, this article may contain biased opinions.

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BigCommerce vs. Shopify: The Basics
BigCommerce was founded in 2009 and today it supports more than 60,000 stores, 2,000+ mid-market businesses, and 30 Fortune 1000 companies. The company has more than 800 employees working to provide a brilliant ecommerce platform.

Shopify was founded way back in 2006 and powers more than 1 million merchants around the world. The company also has a whopping 7,000 employees working to develop a complete ecommerce and retail technology business solution.

Both BigCommerce and Shopify allow merchants to build ecommerce websites, process payments, sell products via multiple online sales channels, manage inventory, and more.
But right off the bat, it’s clear that Shopify is the larger company, by far. This size allows it to build and manage more tools and features. This is a theme you’ll see play out throughout the rest of this article.
Still, bigger isn’t always better, so let’s take a closer look!
Shopify vs. BigCommerce: Which One is Best for Your Business?
We’re going to compare Shopify and BigCommerce in 9 key areas:

Pricing plans
Payment gateways
Sales limits
Themes and templates
App stores
Reporting and analytics
Mobile apps
Point of sale (POS)
Dropshipping

First up?
1. BigCommerce vs. Shopify Pricing
Costs are often one of the most important considerations for new businesses. So, how much do these platforms charge? Here’s a quick rundown of BigCommerce versus Shopify pricing.
BigCommerce has four pricing plans:

Bigcommerce Standard: $29.95 per month
Bigcommerce Plus: $79.95 per month
Bigcommerce Pro: $299.95 per month
Bigcommerce Enterprise: Custom plans for large businesses.

You can save 10% on the Plus and Pro plans by purchasing a one-year subscription upfront.

Shopify has 4 equivalent pricing plans:

Basic Shopify Plan: $29 per month
Shopify: $79 per month
Advanced Shopify: $299 per month
Shopify Plus: Custom plans for enterprises.

Shopify also offers an additional plan called ‘Shopify Lite’ for just $9 per month — but it doesn’t come with an ecommerce website. Instead, this plan gives merchants access to all of Shopify’s sales channels, enabling you to sell online via a buy button that you can embed on social media platforms and your existing website.
Like BigCommerce, Shopify provides a 10% discount on annual plans and a 20% discount when purchasing a two-year subscription upfront.

Both BigCommerce and Shopify offer a two-week free trial (15 days and 14 days, respectively).
All in all, BigCommerce and Shopify have very similar pricing.
2. BigCommerce vs. Shopify Payment Gateways
To sell online, you need a gateway to process payments, such as Stripe or PayPal. 
BigCommerce integrates with 65 popular payment gateways, whereas Shopify integrates with more than 100 payment gateways — including its own, which is called Shopify Payments.
However, Shopify charges transaction fees if you don’t use Shopify Payments and opt to use a third-party payment gateway. These fees depend on your plan:

Basic Shopify – 2%
Shopify (regular) – 1%
Shopify Advanced – 0.5%

On the other hand, BigCommerce doesn’t charge any transaction fees regardless of which gateway you use.

This is a clear win for BigCommerce. However, it’s worth noting that it can be challenging to integrate and manage third-party gateways — especially if you’re not super tech-savvy. Shopify Payments was designed to make this process easier for merchants and involves far less setup.
BigCommerce does provide a streamlined, recommended gateway: PayPal powered by BrainTree. But it’s still an integration, which makes it arguably less streamlined than Shopify’s proprietary offering.
Shopify Payments allows your customers to pay you via all the major methods, too. So unless you have a strong preference for another payment gateway, there’s really no reason not to use the service.

Ultimately, this comes down to preference. 
If you want to use a particular third-party payment gateway, BigCommerce allows you to avoid additional fees. However, if you want to keep things as simple as possible, Shopify Payments is the way to go. 
3. BigCommerce vs. Shopify Sales Limits
Let’s cut to the chase: BigCommerce has annual sales limits for each of its plans:

Bigcommerce Standard: $50,000
Bigcommerce Plus: $180,000
Bigcommerce Pro: $400,000
Bigcommerce Enterprise: Negotiable

In short, if you hit these limits, you’ll be forced to upgrade to the next plan.

Shopify has no sales limits on any of its plans — which means you can stick to your preferred plan forever or upgrade when it suits you.
4. BigCommerce vs. Shopify Themes
Both BigCommerce and Shopify provide free and paid website themes that you can customize to get your store looking the way you want. Here’s how the platforms compare:

BigCommerce: 12 free themes and 130 premium themes (that cost between $165 and $250).
Shopify: 8 free themes and 64 paid themes (that cost between $120 and $180).

BigCommerce wins in terms of volume here, however many of the themes are simply variations and not standalone themes. For example, in the image below you can see different versions of the Clariss theme that are very similar.

Although Shopify has fewer themes available, they’re more varied. 

Overall, both platforms provide a range of professional themes, but Shopify seems to offer more variety in terms of layouts.
5. BigCommerce vs. Shopify Apps
Shopify and BigCommerce have their own app stores. These app stores play host to a range of proprietary and third-party applications that allow you to extend the functionality of your site.
For example, you can use apps to add popups, live chat, bundled products, or social media feeds to your site.
The Shopify app store contains more than 6,000 Shopify apps and integrations, whereas BigCommerce’s app store has around 850.
Shopify’s size makes it the clear winner here. The platform has a much larger user base and so third-party developers are more likely to create tools for the platform. 
In fact, Shopify’s app store is so large, there’s an app for virtually everything and anything you can think of.

6. BigCommerce vs. Shopify Reporting and Analytics
In an ultra-competitive environment like ecommerce, data is more important than ever — after all, knowledge is power. 
For example, you may want to track your customer retention rate and average order value. And as your business grows, you’ll likely want to produce financial reports to track things like revenue, profit, and taxes.
So, let’s compare Shopify and BigCommerce reporting and analytics tools.

Both platforms provide a robust set of tools that allow in-depth analysis.
However, BigCommerce’s professional reporting tools are available on all plans. On the other hand, Shopify staggers its reporting tools to encourage you to upgrade as you grow. As a result, the Basic Shopify plan has simple to follow, but fairly basic analytics capabilities.

That said, both platforms come with Google Analytics integrations to create custom reports and track key performance indicators (KPIs).
7. BigCommerce vs. Shopify Point of Sale (POS)
Point of sale (POS) solutions allow you to process payments and manage your business when selling in-person. Plus, integrating your ecommerce store with a POS solution is the best way to maintain accurate and up-to-date inventory, sales, and customer data records.
Shopify has an out-of-the-box solution aptly named “Shopify POS” that comes with every Shopify plan — including the Lite plan, for just $9 per month. Shopify also provides a range of POS hardware.

The Lite Plan offers a great way to get started with POS, but if you’d like to access Shopify POS’s full range of features, you’ll need to upgrade to Shopify POS Pro for $89 per month.
If you want to sell in-person with BigCommerce, you’ll need to integrate a third-party POS service, such as Vend, Square, or Clover. Each of these services comes with its own strengths, weaknesses, and pricing.
Simply put, BigCommerce offers flexibility without additional fees, but Shopify provides a more streamlined approach that means merchants don’t have to worry about integrating two different systems.
8. BigCommerce vs. Shopify Mobile Apps
Shopify and BigCommerce provide apps to help you manage your business on the go. Let’s take a closer look.
BigCommerce provides a mobile app that allows you to do things like get push notifications for new orders, manage orders, view basic analytics, and contact customers.

Shopify offers three apps to manage your business: Shopify, Shopify POS, and Ping.
Shopify’s main app allows you to do much more than BigCommerce’s app. Here are some of the features:

Manage orders
Manage products and collections
Run marketing campaigns
Follow up with customers
Create discounts
Review store performance
Customize your store’s theme
Extend your store’s features with apps

The Shopify POS app allows you to take and manage in-store sales, refunds, and exchanges. You can also add apps to help grow your business, such as customer loyalty apps.
Of course, if you opt to use BigCommerce, most leading third-party POS solutions will provide a mobile app.
Finally, Shopify also offers Ping. This messaging app allows you to connect with customers via Shopify Chat, Apple Business Chat, and Messenger, all in one place — this is a game changer when it comes to improving customer satisfaction.

To summarize, it’s fair to say that Shopify makes it far easier to manage your business from your smartphone.
9. BigCommerce vs. Shopify Dropshipping
Dropshipping is a product sourcing and fulfillment method that allows virtually anyone to start selling online in minutes.
Instead of purchasing products upfront to sell, you can partner with a dropshipping supplier who will store, manage, and ship products to customers on your behalf.

You can also dropship print-on-demand products — these are generic products featuring your original designs and branding, such as clothing, accessories, or homeware.
Dropshipping is a fantastic way to start an online business as you don’t need to invest money in inventory. It’s also a great way to extend existing product lines quickly and easily.
So, which is better for dropshipping: Shopify or BigCommerce?
Both platforms offer a range of dropshipping apps, including popular services like AliExpress Dropshipping and print-on-demand apps like Printful and Spocket.
However, as mentioned above, Shopify’s app store is significantly larger than BigCommerce’s app store. Consequently, it also has many more dropshipping apps available — including Oberlo. (That’s us!)

Executive Summary: Shopify or BigCommerce?
Undoubtedly, Shopify and BigCommerce are both incredible commerce platforms, offering a vast range of features to help you manage and grow your business.
If you’re looking for advanced reporting and analytics straight out the gate, then BigCommerce may be for you.
However, Shopify is arguably the better solution thanks to its lack of sales limits, varied themes, mobile apps, out-of-the-box POS system, and the massive amount of apps available. Check it out for yourself by signing up for Shopify’s 14-day free trial.
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300+ Finest Instagram Sayings and Selfie Take discover for Your Pictures

While a picture can tell a thousand words, words can enhance a picture by telling a story, providing context, or adding an air of mystery. Similarly, Instagram captions can help complete your Instagram post. You might add an Instagram caption to direct customers to your bio link, share selfie quotes, or increase social media engagement. 
In this article, you’ll learn what an Instagram caption is, why you should use one, and tips for writing the best Instagram captions. You’ll even find a comprehensive list of cool Instagram captions you can use for your photos. Feel free to copy-and-paste the ones you like — and then check your Instagram analytics to see the difference in your posts’ performance. 
P.S. If you want to become an Instagram master, don’t forget to check out for our Instagram course.

fifteen Pricing Methods to Supercharge your Gross sales (With Examples)

If you don’t have a pricing strategy you’re in trouble. Why? Because your top competitors probably have a brilliant price strategy.
Time to catch up.
Here’s the thing: If you price your offers too high, you won’t land as many sales. And if you price them too low, you’ll make less money than you could. 
To succeed, you gotta find that sweet spot — and this process starts by selecting the right pricing strategy.
But what are pricing strategies exactly, and how do they work? There are so many pricing models to choose from, too — which one is best for your business?
Whether you’re a seasoned entrepreneur or a budding bootstrapper, this guide will teach you about the most popular pricing strategies and how to use them.
Let’s get started.

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What Are Pricing Strategies?

A pricing strategy is a method used to identify the optimum price for a product or service. Pricing strategies are designed to maximize both sales and profits.

15 Types of Pricing Strategies
There are many different types of pricing strategies — each with its advantages and disadvantages. Here are 15 types of pricing strategies that we’re going to explore in this article:

Cost-plus pricing
Competitive pricing
Psychological pricing
Premium pricing
Bundle pricing
Freemium pricing
Hourly pricing
Project-based pricing
Value-based pricing
Dynamic pricing
Penetration pricing
High-low pricing
Skimming pricing
Loss leader pricing
Geographic pricing

The type of pricing strategy that you use will depend on a few factors. Let’s take a closer look at each one so you can understand the differences.
1. Cost-Plus Pricing Strategy
A cost-plus pricing strategy is one of the most straightforward ways to price your offers.
Here’s how it works: First, you would determine the total cost of producing and selling your product or service — also known as the cost of goods sold (COGS). This includes product sourcing, packaging, shipping, storage, marketing, overheads, and any other cost required to produce and sell the product or service.
Once you’ve determined the COGS, you would apply a fixed percentage to make a profit. This is why the cost-plus pricing model is often referred to as ‘markup pricing.’
The cost-plus pricing strategy is mostly used by retailers selling many physical products. It usually doesn’t work very well for more complex products or services, such as software or consulting services.
2. Competitive Pricing Strategy
Competitive pricing — also known as competition-based pricing — follows the going market rate for a product or service.
When using this pricing strategy, you would research the prices offered by your closest competitors and price your offers similarly. You could price your products the same, or slightly higher or lower than your competitors.
This pricing model works best in a saturated niche where consumers may choose one similar offer over another because of a slightly lower price. Just be careful not to join a ‘race to the bottom’ — this is when businesses keep undercutting each other in an attempt to win more business but inadvertently drive down profits for everyone.
This pricing strategy also works well when you’re able to price your product or service similar to competitors, in addition to offering extra features, perks, or benefits that your competitors don’t offer.
For example, Shopify’s pricing is very similar to its competitors’ pricing, but the platform provides many more features for the same price.

3. Psychological Pricing Strategy
If you’ve ever walked into a discount store, you’ve experienced psychological pricing firsthand.
This pricing strategy is all about using human psychology principles to increase sales. A common tactic is ‘charm pricing’ — when a price ends in 9, 99, or 95 to make it feel cheaper than it is. This works because when people read from left to right, the number appears smaller.
Another psychological pricing tactic is called price anchoring. It works by anchoring the price high and then offering a lower price to make the price seem like a good deal. For example, “$100 NOW $75.”
If people in your target market are attracted to sales and discounts, this pricing strategy may be a good bet. However, tactics like these don’t work well when your target market is primarily concerned with quality and/or prestige.
4. Premium Pricing Strategy
A premium pricing strategy is exactly what it sounds like. The idea is to set a high price to increase the perceived value of a product or service. It’s also known as prestige or luxury pricing.
Unsurprisingly, premium pricing is most often used by luxury brands in the fashion and hospitality industries. For example, the watch brand Rolex uses a premium pricing model.

Most brands using this pricing strategy will set a price that’s far higher than the COGS.
5. Bundle Pricing Strategy
Whenever you offer two or more products for a single price, you’re using a bundle pricing model. A classic bundle pricing strategy example is when fast-food chains like McDonald’s offer meal deals.

This strategy can help you to increase your average order value (AOV) by cross-selling and upselling complementary products.
6. Freemium Pricing Strategy
Freemium pricing is when businesses provide a basic version of their core offering for free to encourage people to use the product or service. The company will then work to upsell users to a paid premium version of the product or service that provides more value.
This pricing strategy is mostly used by software-as-a-service (SaaS) businesses that offer free plans with limited features, allowing users to experience the software before committing.
The key to this pricing strategy is to make your freemium offer genuinely valuable — this is exactly what we do here at Oberlo with our free Shopify dropshipping app.

7. Hourly Pricing Strategy
Hourly pricing is as simple as it gets — all you need to do is set an hourly rate and charge for the hours worked. This pricing strategy is most often used by freelancers, consultants, and other service-based businesses.
Depending on the situation, some clients may feel that paying for hours worked rewards inefficiency. However, if you provide a quick, repeatable service, this pricing model can attract clients who would rather avoid committing to a large project-based fee.
8. Project-Based Pricing Strategy
Project-based pricing is another strategy most often used by service-based businesses. Instead of charging for the hours worked, the business will set a flat fee for the project upfront. This allows clients to know the total cost of the project before work begins — and consequently, feel comfortable in the knowledge that the job will be completed within their budget.
You may want to combine this pricing strategy with another. For example, you could combine project-based pricing with cost-plus pricing. In this instance, you would work out your COGS, add a markup, and charge per project.
9. Value-Based Pricing Strategy
Value-based pricing is simple in principle, but challenging in practice. 
All you have to do is set your prices based on what your customers are willing to pay. However, to do this, you need to thoroughly understand your target market and your competitors’ pricing.
This pricing model can work well for services that provide a disproportionate level of value compared to the COGS. 
For example, although it may only take a copywriter one week to write a sales page for a client, the sales page could make the client hundreds of thousands of dollars. If the copywriter were able to prove this value upfront, it would be reasonable for them to charge thousands — or even tens of thousands — of dollars for the sales page.
10. Dynamic Pricing Strategy
Dynamic pricing — also known as demand pricing or surge pricing — fluctuates with market demand.
Hotels, events, and airlines often use dynamic pricing, which is why the cost of a flight will change depending on the date.

Dynamic pricing like this isn’t the most straightforward strategy, as it requires complex algorithms to be managed effectively.
However, small businesses can use dynamic pricing in a simpler way by charging more for in-season products or during special events. For example, a florist could charge more for flowers during the week leading up to valentine’s day.
11. Penetration Pricing Strategy
Penetration pricing is most often used by large companies that have the resources to break even or even lose money for a period. Consequently, they can offer very low prices to attract customers — and poach customers from competitors.
Over time — once the company is established in the market — the company will gradually raise the price to make a healthy profit.
Netflix used this new product pricing strategy when it entered the market at just $7.99. The company now offers three plans that cost $9, $14, and $18.

12. High-Low Pricing Strategy
A high-low pricing strategy is the opposite of a penetration strategy. Instead of starting with a low price and increasing it over time, businesses sell products for a high price initially and then lower the price as the product loses market demand, relevance, or novelty.
Whenever you see a store with a large discount section, you’re witnessing the high-low pricing strategy in action.
This pricing strategy is mostly used by retailers with seasonal products, such as fashion and outdoors stores. 
You can use high-low pricing to maintain sales as consumer demand waxes and wanes. For example, you can sell winter clothing at full price in the winter and then discount it in the spring to keep sales flowing until the summer season hits.
13. Skimming Pricing Strategy
Skimming pricing is when businesses charge the highest price they can for a new product and then gradually lower the price over time as the product becomes less popular. 
This pricing model differs from high-low pricing because the aim is to lower prices as slowly as possible over a long period of time to maximize profits.
Technology companies often employ this strategy for products like smartphones, computers, and video game consoles.
14. Loss Leader Pricing Strategy
Loss leader pricing is when businesses sell many products for a very low price — sometimes below the COGS — to attract customers. These businesses will then make money from selling other products at higher costs.
This strategy is used mostly by supermarkets, big box stores, and discount stores.
Arguably, loss leader pricing isn’t as effective as it used to be thanks to smartphones. According to PYMNTS, 43.3% of shoppers compare prices online while in-store.
15. Geographic Pricing Strategy
Geographic pricing is when businesses price products or services differently depending on where they’re sold.
This pricing strategy takes into account many different variables. For instance, rural locations typically have a slower economy and lower average wages than big cities do. This is why supermarkets often sell the same products for less money in rural locations and more money in larger cities.
You may want to consider incorporating a geographical pricing strategy if you sell products in more than one country.
Final Thoughts: Get Strategic With Your Pricing
Pricing strategies are used to determine the optimal price for a product or service to increase sales and profit.
Selecting a pricing strategy can feel overwhelming at first. So, start by calculating your COGS. Then, if you’re struggling to decide which pricing model to go with, consider using whichever pricing strategy is most popular for your type of product, service, or industry.
Also, don’t forget that you can combine multiple strategies together to create the perfect pricing for your offer. For example, you may want to combine cost-plus pricing with psychological pricing. Or perhaps you’d like to use project-based pricing and bundle pricing together.
Ultimately, the best pricing strategies in the world are still educated guesses. So, make sure to test different prices to find out what works best for your product or service.
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The current day Day Information in an effort to Begin a Weblog

Thinking of starting a blog? Good idea. Blogging is an effective tool for ecommerce merchants, so it’s no wonder that many of them are keen to learn how to start a blog in 2021. 
Done right, blogging can help bring in traffic and sales for your business. HubSpot found companies that publish at least 16 posts every month see about 3.5 times more traffic than those that post four or less. And if backlinks are part of your SEO strategy, a blog will increase inbound links by 97 percent. 
But the benefits of blogging go beyond just SEO. Your blog is a powerful nurturing tool. When done well, it can build relationships and foster loyalty in your brand. And that’s everyone’s goal at the end of the day, right? 
Let’s go over how to create a blog and use it to promote your online business. 

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Why Should I Start a Blog?
Blogging can have tons of benefits for ecommerce businesses:

Good for SEO: More content around relevant keywords means more chances to rank and get backlinks. 

Nurtures customer relationships: You can add to the customer experience by providing content with added value that helps them make the most of their purchase.

Builds brand awareness: If your content is shareable, users will put your brand in front of their networks. 

Converts customers: Not every website visitor is ready to buy. Giving them a rich content experience builds more trust and pushes them closer to conversion.

Supports other marketing initiatives: As you grow your marketing efforts, content will play an important role – especially for channels like social media and email. 

If you’re just getting started on creating a blog, it’s a good idea to first define your goals. What are you hoping to get out of your blog? This will inform your overall blogging strategy and ensure your efforts are cohesive and helpful for your business.
How to Make a Blog: A 5-Step Checklist
1. Choosing Your Blogging Platform
If you already have an ecommerce store set up, the easiest way to start a blog is to use your existing platform – it’s often just a matter of turning it “on.” This is one of the ways to start a blog for free (or at least at no additional cost). 
But if you don’t have an online store or it’s built on a platform that won’t support a blog, you’ll want to find a different tool. Some common platforms for brands that want to know how to make a blog include: 

WordPress
Blogger
Tumblr
Medium
Blogspot
LinkedIn

The steps for how to set up a blog depend on your chosen platform. Some require merely an account sign-up, and you’re ready to go. Others require more customization and choices as you go through the site builder. 
Generally speaking, you’ll want to host your own blog. It’s ideal if it’s at the same URL as your online store or at least a version of that URL. For example: yourstore.com/blog or blog.yourstore.com.
Your website platform might dictate your URL structure. Tattly, for example, has tattly.com/blogs/blog as its web address. 

2. Getting the Design Right
Each platform has its own design and customization options. When it comes to your blog design, you want it to be cohesive with your existing ecommerce presence. 
Generally speaking, you want your blog to be legible – this means plenty of white space as well as easy-to-read and simple font. Imagery is also important, especially if you’re a visual brand. In this case, make sure you have lots of room for large photos and big thumbnails. 
Remember to add a link to the blog from your main website, too. This might be in the header or footer navigation menu, somewhere on the homepage, and on various other pages throughout the site. 
Note: If you’re starting a blog on Shopify, make sure to check out the following guide: How to use Liquid to Customize Shopify Theme Blog Templates. With efficient use of Liquid, you can enhance the user experience for blog visitors.
3. Knowing What to Blog About
Here’s the tough part: What the heck do you say on your blog? 
Unfortunately, there’s no one-size-fits-all answer to this question. The real answer is that it depends. It depends on your audience, your business goals, and your resources. 
When you’re first starting out, it’s a good idea to experiment with all kinds of content types and topics. This will allow you to see what content resonates with your target audience the most, which should guide your efforts moving forward. 
Conduct keyword research, check forums in your niche, and look at customer support queries to find out what people are asking. This will help you hone in on themes. From there, you can build content ideas around answering those questions. Below are some specific ideas to get started with.
Blog Content Ideas for 2021
Product updates
If you’re launching new products, making updates to existing ones, or even selling out of a hot item, you can turn these opportunities into blog posts. Talk about what makes your products great and how customers can make the best use of them. Bootea wrote a blog post featuring its new product, Coffeetox. 

Behind the scenes
Show customers what goes into creating the products or even fulfilling orders. Give them a peek into the inner workings of your business. Can you create a gallery from your last photoshoot? What about a graphic representation of how your product’s made? 
Industry news
If it feels uncomfortable to talk about yourself, talk about something that’s going on in your industry. Offer your hot take or unique perspective. This will build authority in your niche, fuel social media, and give users a reason to come back to the blog. 
Round-ups
Here’s an easy way to fill your content calendar. Brainstorm a list of “best of…” round-ups relevant to your industry. You can even incorporate timely themes, like best gifts during the holidays. 
Influencer posts
Influencer marketing is a great way to put your brand in front of a new, engaged, and trusting audience. This can be in the form of soliciting influencers to create the content for you or talking about influencers in your industry. Everyone loves free press! iHeartRaves interviews prominent figures in its industry for featured blog posts, like this one.

User-generated content (UGC)
You don’t have to create your content. In fact, you can let your biggest fans do it for you. This kind of content serves as social proof which can positively influence the buying behavior of potential customers.. Repurpose product reviews, case studies, curated social media content, and other UGC as blog posts. 
4. Creating Content
You get the idea, so now let’s bring it to fruition. Writing isn’t easy for everyone – especially when you’re juggling a million other things to keep a business running. It’s easy to let blogging fall to the bottom of your priority list. 
But there are a few ways you can create content: 

Do it yourself: If you have the time and skills to do it, create your own content. This is the most cost-effective option but also the most difficult to commit to on a consistent, long-term basis. 
Delegate it to your team: If you have employee(s), consider adding this as a responsibility. It’s well-suited for whoever’s in charge of your social media and email marketing. This can also be challenging to commit to on an ongoing basis, and could take time away from other duties. 
Outsource: Outsourcing is the most costly option but also the most realistic one for many businesses, at least from a time and bandwidth standpoint. There are many outsourcing options depending on your budget. Just remember, you get what you pay for! 

Don’t forget about imagery, too. If you don’t have graphic design or photography skills, there are tons of resources online that fit every budget. You can hire a professional to do it for you, or source your own images. If you’re really shoestringing it, check out these free stock image websites where you can download royalty-free photos for online use.
5. Publishing and Distributing Content
Posting the content isn’t enough. Today’s most successful blogs also have a promotion and distribution strategy. Your blog, social media, and email marketing should be closely integrated. The blog content will fuel your social and email efforts and give you somewhere to direct users. 
Huckberry often uses email to promote its blog posts. Typically, emails have a mix of links that go directly to product pages and blog posts. 

Throw a Facebook pixel onto your blog pages, too. This way, you can retarget users who’ve engaged with your content but haven’t made a purchase. Over time, you can warm these leads and drive them to conversion.
There are also paid options to get your blog content out there. Check out tools like Outbrain and Taboola to see what works within your parameters. 
How to Start a Successful Blog That Brings In The Money
Want to learn how to make a successful blog that generates income? Back when blogging first started, revenue mostly came in from selling ad space. And while this is still a viable way to generate a bit of passive income, the real ROI for dropshippers comes in when you’re intentional, strategic, and committed. 
Blogging is a long game – it’s not a get-rich-quick scheme. It’s not even a get-a-ton-of-readers-quick scheme. Over time, you’ll gain traction and learn more about your blog’s performance, so you can tweak as needed. 
Making money from your blog as an ecommerce seller starts with putting your audience first. The most successful brands take a customer-centric approach, and that trickles down to your blog, too. 
For example, instead of talking about how amazing its workout pants are, Gymshark published a blog post with three workouts to do while wearing the pants. Instead of focusing on promotion, the company focuses on adding value to customers’ lives. 

That being said, promoting your products isn’t the only way to make money blogging. There are other options: 

Sponsored content: Once you’ve built up a regular readership, you can charge other companies to publish content on your blog. This will typically include links back to their site. 
Digital ads: Sign up for an ad-hosting platform like Google AdSense. You’ll host ads on your blog and earn money for the traffic sent to those ads. Just be weary of creating an ad-heavy, spammy experience – customers come first! 
Affiliate marketing: Like the two options above, affiliate marketing works best when you have a steady stream of traffic coming to your blog. In affiliate marketing, you’ll promote other products/services in your blog posts and earn a percentage of revenue for every conversion sent from your site. Here are 5 best affiliate programs for beginners to help get you started.

Conclusion
Every blog is different, but there are some universal truths: Put your audience first, be prepared to invest in the long game, and don’t forget to review your analytics to see what’s working. 
To have the best chance at making money from your blog, plan strategically. Choose a platform that will integrate seamlessly with your ecommerce presence, create a design that invites user engagement, create content your audience will care about, and put it in front of the right people. 
Monetizing your blog as a dropshipper comes down to putting your audience first. Remember, it’s not the place for a hard sell. This is where you build and nurture customer relationships that will lead to conversions and brand loyalty in the long run. 
Summary: How to Start Your Own Blog in 2021

Choose your blogging platform
Get the design right
Know what to blog about
Create content
Publish and distribute content

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