Companies Can Identify Their Target Audiences Using These 3 Proven Strategies

To maximize the effectiveness of media and marketing campaigns, companies must first determine their target audience to fine tune their tone and messaging across all mediums. 

A target audience is the customer base a company wants to reach in order to sell its products and/or services. Knowing how to find a target audience is essential for businesses to make the most of their marketing communication efforts. 

In the latest episode of its Smart Start video series, Newswire covers a number of topics including:

  • The importance of defining a target audience 
  • Discovery questions brands should ask themselves 
  • Proven strategies to find a target audience
  • And more

“Companies should think of their target audience as the North Star that guides their efforts and strategies,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Pinpointing who exactly you’re trying to reach can lead to better results and improve a company’s bottom line.”

Since 2004, Newswire, an industry leader in press release distribution, has leveraged the combination of its robust SaaS technology and the knowledge of its media and marketing team to help their clients deliver the right message to the right audience at the right time. 

Watch the Target Audience video for more information. 

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit

Contact Information

Charlie Terenzio
CMO and SVP of Media and Marketing Communications 
Office: 813-480-3766

Source: Newswire

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