eBay Promoted Listings Your Vacation Superpower!

eBay Promoted Listings are your Vacation superpower.

eBay Promoted listings Holiday 2020

eBay Promoted Listings are a gross sales superpower


We’re already 1/3 of the way in which into This autumn, and time is ticking away on the yr’s greatest retail second: Vacation. ‘Tis the season to promote, promote, promote — so let’s get your eBay gadgets SOLD! What are you able to do to garner extra gross sales? Three phrases: eBay Promoted Listings. 

Selling your listings will enhance their visibility in search outcomes by as a lot as 36%.

You don’t want a retailer to make use of eBay’s pay-per-purchase promoting instrument, both.

In reality, now it’s even obtainable to sellers utilizing eBay’s fast itemizing instrument. The one listings that aren’t eligible for promotion are those who use the public sale format.

I’m going to share with you my high three suggestions for getting the very best outcomes from eBay Promoted Listings.

However first, a fast refresher course on how Promoted Listings (aka PL) works:

You specify an advert charge someplace between 1%-20% for every promoted itemizing. That’s the proportion of the ultimate sale price youre keen to pay to eBay (along with the common last worth charge) in case your merchandise sells by way of Promoted Listings. You’re solely charged that charge when a purchaser clicks in your promoted itemizing, then goes on to buy the merchandise inside 30 days.

Promoted listings seem in search outcomes beneath the phrase Sponsored, so you may inform them aside from non-promoted listings. Your promoted itemizing(s) could seem in premium placements inside search outcomes on each desktop and cell units or within the Associated Gadgets module on the backside of each search outcomes web page.

1- For Optimum Outcomes, Optimize your eBay Listings.

Selling your itemizing just about ensures you extra eyeballs will see it. However — and that is my first tip — you’ve nonetheless bought to just be sure you optimize your itemizing for conversion. Which means:

a -Ensuring you’re following eBay finest practices in your title, pictures, merchandise specifics, and outline.

b- Having customer-friendly phrases of sale.

eBay’s Promoted Listings staff says that it additionally pays to double-check that you simply’ve listed your merchandise in the best class. One fast strategy to analysis that’s to make use of eBay’s Superior Search operate to verify Offered gadgets.

2 – Recommendation from eBay UpFront

At a number of eBay UpFront occasions, PL staff members have instructed growing your PL charge through the holidays. Bear in mind, proper now there are extra sellers and extra listings than normal vying for patrons’ consideration! Elevate your charge to provide your self a leg up in your rivals.

That can assist you strike the very best steadiness between price and efficiency, eBay offers steerage by displaying instructed charges for every merchandise you got down to promote. The instructed charge is  calculated primarily based on plenty of components, together with merchandise attributes, seasonality, previous efficiency, and present competitors.

Advised charges sometimes run between 5%-10% for many classes, however they could be as little as 2% or as excessive as 18%. To seek out the candy spot on your personal listings, begin low, then improve your charge by 1% at a time till you begin to see a distinction in gross sales.

Conversely, in case your merchandise is promoting very properly, you could possibly drop your charge by 1% or extra and nonetheless preserve gross sales sturdy. Check, and punctiliously monitor your PL dashboard to measure the outcomes of your experimentation.

3- Know Your Numbers

That brings us to my third high tip for profiting from PL: Verify your Promoted Listings Dashboard (positioned in Vendor Hub) at the least as soon as every week. Take a look at your impressions, clicks, and gross sales. Are you getting a variety of impressions, however few clicks? Then evaluate that itemizing:

Is your worth aggressive?

Is your itemizing optimized for conversion?

Is it key phrase wealthy?

Have you ever stuffed out all of the related merchandise specifics?

Are your photos click on worthy and engaging?

Have you ever listed this merchandise in the perfect class?

Just some minor tweaks can remodel an inventory from blah to WOW — and get your merchandise offered!

For extra terrific tips about skyrocketing your gross sales with Promoted Listings, declare your complimentary copy of my free information Successful with eBay Promoted Listings! Yow will discover it at my web site, iLoveToBeSelling.com. This downloadable information options confirmed, actionable methods for making PL work its very finest for your enterprise on eBay. It’s 15 full pages of PL gross sales energy suggestions!

Winning with eBay Promoted Listings

Win huge gross sales with eBay’s Promoted Listings!


Learn the way to pay much less in charges whereas making extra gross sales, uncover methods to harness Promoted Listings knowledge for larger earnings, and far more. I’ve even added some particular bonus content material: Quick Repair for Stale Campaigns.

The Backside Line for eBay Vacation Gross sales

Through the holidays, extra customers than normal are flocking to eBay. Nevertheless, presently of yr, there may be additionally extra competitors for patrons (and their {dollars}). Use Promoted Listings correctly and properly to provide your self a aggressive edge — and get extra gross sales!

eBay Promoted Listing Superpower

You might have an eBay Superpower – it’s Promoted Listings!