eBay UK says that, by sponsoring Purple Tuesday, it is hoping to raise awareness of the importance of supporting disabled communities who have been hugely reliant on online services through the coronavirus pandemic.
Murray Lambell, UK GM at eBay UK, says: “We are delighted to be supporting Purple Tuesday this year. We believe that our marketplace should be as accessible as possible, while also serving as a convenient ‘one stop shop’ that can meet a variety of needs in one place.”
“We know that retailers have faced a difficult time over the past year, but we think it’s absolutely crucial that they invest in technologies and features to help disabled communities access their site.”
“The success of our Independent Living Hub is testament to both the social and economic value of the ‘purple pound’.”
Mike Adams, CEO at Purple, comments: “Despite the huge value of the Purple Pound, organisations are still disregarding the disability market.”
“Through Purple Tuesday we are seeking to raise awareness of these issues in order to make sustainable and accessible changes. We are pleased that eBay is joining us in our efforts to improve the customer experience for disabled people 365 days a year.”