Floyd's 99 Barbershop Prepares for Franchise Growth

Floyd’s 99 Barbershop is making ready for a significant enlargement. The fashionable barbershop, with its signature rock and roll poster wall plastered with a time machine of music memorabilia, recognized for its knowledgeable haircut with an amplified consumer expertise and its concentrate on people-first tradition, has employed Scorpion Advertising to spearhead its lead era and new franchise web site as they put together for speedy development. This partnership, mixed with a confirmed 20-year success mannequin will end in robust curiosity.

“We’re honored to have been chosen by Floyd’s, such an iconic model of their {industry}, to assist them attain their subsequent chapter by increasing franchise alternatives all through the U.S.,” stated Jordan Wilson, Senior Vice President of Franchise Gross sales at Scorpion.

In 1999, brothers Rob, Paul and Invoice O’Brien based Floyd’s on the ideas that shoppers shouldn’t must sacrifice high quality for comfort and happy staff end in happy shoppers. At present with 126 outlets nationwide, 48 franchise-owned, their objective is to greater than double their presence with new franchisees. By 2025, Floyd’s is aiming to have a complete of over 300 outlets nationwide.

“Coming off the busiest 12 months for brand spanking new franchise store development, I’m excited to see the Floyd’s franchise footprint proceed to flourish,” stated Joe Zemla, Senior Director of Franchising for Floyd’s. “Working with Scorpion will permit us to concentrate on partnering with high quality franchisees who praise Floyd’s already energetic and inclusive tradition, and setting the foundations for achievement of the brand new, or present, franchises.”

Floyd’s will hold their gross sales in-house and Scorpion Advertising will help in sourcing the precise candidates whereas being strategic about who they aim as potential franchise homeowners. The staff will work to finest arrange franchisees for achievement with thorough vetting previous to onboarding a franchise, or group of franchises, and supporting the franchisees as soon as open. Whereas {industry} expertise is just not mandatory, they’re searching for companions who’ve a profitable historical past of multi-unit operations in a complementary service {industry} with people-first cultures. Just like the O’Brien brothers, many present franchise homeowners got here from the meals and beverage {industry} and are thriving with Floyd’s.

Courtney Lindley, a Dallas-based franchisee, at present owns 20 Floyd’s Barbershop areas. He has additionally just lately signed a 22-shop improvement settlement to carry his whole variety of franchises to 42. Lindley, with a group of quick informal eating places, has seen the volatility of the {industry} magnified in 2020.

“Strictly economically, this 12 months has triggered us all to reexamine our enterprise and take a look at the steadiness of the industries we’re in. There was the quest for the recession-proof enterprise – the golden egg. Whereas I do not see any enterprise as recession-proof, I do consider that barbershops are recession-resistant,” stated Lindley. “We have labored with Floyd’s for years now and actually admire the popularity they bring about to every market in addition to their branding and the convenience of the partnership.” 

With the truest vote of confidence in operations attainable, Floyd’s latest franchisee was previously contained in the Floyd’s group for 17 years, most just lately a Vice President of Operations. “I’ve been on the opposite aspect of issues, and I noticed how profitable and glad our franchise companions have been, so I felt assured opening my very own store and am proud to proceed to symbolize Floyd’s,” stated Pete Vercellin. “I do not assume that there’s a higher testomony to how nice of an funding it’s.”

In March, Floyd’s introduced the appointment of {industry} veteran Phil Horvath as its new President. Horvath brings over 25 years of expertise within the client, magnificence and salon {industry}. Previous to becoming a member of Floyd’s, Horvath spent 17 years at Ulta Magnificence, the place he served in varied govt management roles in each salon and retail operations. Throughout his tenure, he helped Ulta spherical out their salon companies and develop their shops from 70 to over 900. Underneath his management, Floyd’s has targeted its efforts on constructing a robust assist basis, enhancing the advertising and marketing and merchandise technique and upgrading their expertise platform because it seems to be to develop by franchise enlargement.

Even after the trials and tribulations of 2020, Floyd’s noticed a 20% new franchise store development previously 12 months, their highest up to now. A number of new improvement agreements with present franchise companions have already been signed this 12 months. Floyd’s is happy to develop to markets in states they already serve, akin to Texas and Florida, and likewise introduce new states all through the U.S. and past. What started as a family-owned store by three brothers in Colorado has exploded into an industry-leading nationwide franchise that reveals no signal of slowing down.


Floyd’s 99 Barbershop is a family-owned firm, established in 1999 by brothers Paul, Rob, and Invoice O’Brien on the precept that success is pushed by offering superior consumer service and that happy staff end in happy shoppers. Floyd’s is a spot the place expertise issues, comfort is straightforward and experience is a given. From the various types and personalities of the stylists and barbers to the signature rock and roll poster wall plastered with a time machine of music memorabilia, Floyd’s is a welcoming, all-inclusive setting the place every one who walks into the outlets feels valued, assured and comfy to specific their particular person type. Floyd’s 99 Barbershop operates over 125 areas in 14 states, together with AZ, CA, CO, FL, IL, KY, MA, MD, MI, MN, NV, PA, TX and VA. The Floyd’s grooming line consists of simplifying 3-in-1 Revive Hair and Physique Wash, 2-in-1 Refresh Go away-In Conditioner for Hair and Physique, shampoo, conditioner, molding paste, styling cream, grip cream, texture powder, slick pomade, and stronghold pomade. Every of the grooming line merchandise is DEA-, sulfate- and paraben-free. 

Press Contact: Taylor Shields, Director, Prim + CoTaylor.S@primtheagency.com 

Supply: Floyd’s 99 Barbershop