Former Dairy Business Duo Creates Yoi — Deliciously Tangy Plant-Primarily based Drinks

Yoi, a brand-new plant-based meals and beverage firm, has launched in Bay Space unbiased grocers this month with its one-of-a-kind Probiotic Nut and Seedmilks. 

Yoi crafts its deliciously tart and subtly flavored drinks in small batches from easy natural substances together with almonds, coconut, and pumpkin seeds. “We’re thrilled with the beverage that we created,” shared Ellie Wells, co-founder. “It was a non-negotiable for us that Yoi be natural and with an amazing dietary profile — a excessive rely of probiotics plus prebiotic fiber and plant protein, with out added sugar — whereas additionally tasting good. So we went via fairly a couple of completely different concepts and iterations earlier than we landed on the merchandise we needed to convey to market.” 

Actually, “good” is definitely the corporate’s namesake — Yoi means “good” in Japanese. In creating their firm, Wells and co-founder Tosh Nakagawa had been impressed by the traditional artwork of Japanese fermentation and the idea of ikigai. “Ikigai means ‘your motive for being,’ or what will get you away from bed within the morning,” mentioned Nakagawa. “We need to make merchandise that assist folks really feel good in order that they’ll do good. That’s our ikigai.”

Discovering their shared ikigai was future: After working collectively within the dairy business for over a decade, Wells and Nakagawa sarcastically discovered themselves and their households transferring to a primarily plant-based food plan. They seen their communities doing the identical: from reducing again on meat and dairy and incorporating extra vegetation into their diets to going full-fledged vegan. Causes cited for making the swap included sustainability, animal welfare, and total enchancment of their well being. “We noticed the chance and thought, ‘How can we apply our data and expertise in cultured dairy meals to create wholesome and attractive plant-based cultured meals?'” defined Nakagawa. 

Immediately, folks can discover Yoi Probiotic Nut & Seedmilks in native unbiased retailers within the San Francisco Bay Space. The 10oz bottle is obtainable in Strawberry, Vanilla Bean, Pineapple, and Cacao Nib flavors for $4.99. Yoi can also be out there in a big 23oz bottle in Plain Unsweetened and Vanilla Bean for $8.99. For extra data and a retailer locator, go to To return alongside on the good journey, discover Yoi on Instagram at @yoifresh and on Fb at @yoi.natural. 

Press Contact
Ellie Wells

Supply: Yoi