From Likes to {Dollars}: Right here's Learn how to Promote Your Merchandise on Instagram in 2021

With Instagram surpassing one billion month-to-month lively customers worldwide and over 500 million folks utilizing Instagram Tales every day, Instagram affords entrepreneurs ample alternatives to seek out new clients. 

Now, with Instagram Buying, which hyperlinks your on-line retailer to your Instagram account, the social media web site has developed right into a thriving market for manufacturers to attach with customers. Learn to get verified on Instagram and enhance your on-line retailer gross sales with a verified badge.

However incorporating Instagram Buying into your advertising and marketing nonetheless requires some creativity. There are a lot of methods you may go about it, in spite of everything. So, let’s check out examples of how a number of the world’s prime ecommerce manufacturers are utilizing Instagram Buying to drive gross sales and progress.

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Why promote instantly on Instagram?

Instagram Buying is shortly turning into the popular means for customers to not solely study new manufacturers and merchandise on Instagram but additionally to buy them in only a few easy steps.

In reality, 90% of Instagram customers observe a enterprise account, making the growth of Instagram Buying more practical than ever for retailers to tag merchandise of their posts, open an internet storefront, and simplify the whole purchaser journey, from discovery to checkout. If you’re trying to get a verified badge on Instagram, try our information on the best way to get verified on Instagram to get began.

From mother and pop outlets to main manufacturers, companies all over the world are driving confirmed outcomes with Instagram Buying.

instagram shopping example

Promote extra with Instagram Buying

Begin tagging merchandise in your posts and Tales to show engagement into purchases with the Instagram Buying gross sales channel. Shopify’s Fb channel makes it simpler to sync your Shopify merchandise with Fb and leverage product tagging throughout posts, Tales, Reels and extra.

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Learn how to arrange Instagram Buying

First issues first. To allow promoting your merchandise on Instagram, ensure:

When you’ve taken care of the step-by-step particulars above, you have to be all set to begin promoting your merchandise on Instagram.

Learn how to promote on Instagram

Earlier than we dive into particular examples of how prime manufacturers use Instagram Buying, let’s shortly define the 5 foremost instruments you should utilize collectively to drive natural gross sales from Instagram:

Shoppable Posts. In a nutshell, Shoppable Posts allow you to add product tags to your content material so folks can purchase instantly from them. Product tags on Instagram are just like tagging different customers in your posts, besides you’re tagging your merchandise. This permits customers to click on in your tags and shortly store your catalog of merchandise.

shoppable post example

Product stickers in Tales. With product stickers, ecommerce manufacturers can tag particular merchandise in Tales, identical to you may with normal product tags in posts.

The Store tab in your profile. The Store tab is the place your profile guests can discover all of the merchandise you’ve tagged in your Instagram posts, together with the content material that options them.

Swipe-up hyperlinks in Tales. Whereas not a function of Instagram Buying, swipe-up hyperlinks are a terrific instrument for driving visitors to particular touchdown pages instantly from Tales. Beforehand solely obtainable to verified accounts, all enterprise Instagram accounts with 10,000 or extra followers can now add hyperlinks to Instagram Tales.

Instagram checkout. While you allow Instagram checkout, folks can purchase instantly from Stay Buying, product launches, and Purchasing for Creators. If you happen to’re a Shopify service provider, you should utilize the Fb channel integration to arrange checkout on Instagram and Fb. Store Pay will mechanically present for the shopper, offering a sooner and simpler means for them to take a look at. 


As a result of extremely visible nature of Instagram, Instagram Buying’s product tags are a pure match for varied ecommerce retailers throughout a number of industries and verticals.

With that stated, many manufacturers battle to create a compelling aesthetic of their Instagram posts, making it troublesome to promote their merchandise in a crowded ecommerce panorama. Listed here are our three greatest takeaways for making probably the most out of your Instagram Buying posts.

1. Create high-quality product images

Manufacturers at this time can not afford to publish poor high quality product images to Instagram (or some other channels). However don’t fear—at this time’s smartphone cameras are sometimes greater than sufficient to take high-quality product images in the event you’re on a restricted finances.

For instance, Beardbrand makes use of flat-lay product photographs to showcase fan favorites, including product tags for every particular person merchandise.


However let’s check out the three components that make Beardbrand’s product picture “top quality”:

  • Backdrop. Use a black, white, or gentle grey backdrop behind your product to offer your pictures a clear and constant look throughout a number of merchandise.
  • Desk. Make the most of a desk so your product sits increased, which is able to make it simpler so that you can {photograph} it in the course of the shoot.
  • Gentle. Probably the most budget-friendly possibility is pure window gentle. Arrange your product and tools close to a big window to permit for ample gentle in your body. If pure gentle is just not obtainable, use a bigger lamp or lease a softbox-type lighting package and do not forget that “white” gentle is perfect for capturing merchandise.

With a number of merchandise featured in a single photograph, you may tag each individually to let customers study extra about what they’re eager about.

It could look like a whole lot of work upfront with the intention to seize high quality product images, however it’ll make a huge effect on gross sales in the long term. Bear in mind: you’re creating property that you could repurpose and reuse over time.

In fact, staged product photographs aren’t the one solution to crush it with Instagram Buying.

2. Showcase your merchandise as a part of a way of life

If you happen to’re trying to lean into the visible nature of Instagram, there’s no higher means than to point out your product in motion. This may assist customers to truly visualize themselves utilizing your product and take the following step within the shopping for course of.

Herschel Provide is among the finest within the enterprise at serving to customers think about a way of life with its merchandise.

shopping on instagram herschel supply example

What makes this Instagram advertising and marketing technique so efficient is that, as a substitute of utilizing a name to motion like “Store” or “Purchase” in its product images, the model merely shares tales from actual people who love its merchandise. It even tags the folks within the posts!

However in the event you don’t have the time or sources to create high-quality product photographs of your individual, there’s nonetheless one other solution to make your Instagram account stand out.

3. Curate user-generated content material

If persons are shopping for and having fun with your product, likelihood is they’re posting about it on social media. Person-generated content material is a good way to fill your feed with high quality content material whereas nonetheless making the most of the assorted Instagram Buying options.

Considered one of my favourite examples of user-generated content material executed proper is from Inkbox Tattoos. With multiple and a half million Instagram followers, it’s the poster little one for the way efficient UGC could be for manufacturers. That is much more so with the introduction of Instagram’s Store tab on the house display.

instagram shop tab

Instagram first started testing a purchasing function in November 2016, rolling it out globally a number of months later. Now, with the addition of the Store tab to Discover, Instagram’s algorithm selects gadgets it believes customers will likely be eager about. Right here’s what it seems to be like:

IG shops

Many manufacturers have come to see social media because the gateway that lets them join authentically with viewers members one on one. With user-generated content material, manufacturers give customers the chance to inform actual and oftentimes relatable tales—one thing that’s exhausting to realize with conventional brand-generated content material.

4. Use the correct hashtags

Instagram hashtags are a solution to construct model consciousness and join your content material to a particular subject or dialog. Hashtags make your shoppable content material discoverable on Instagram and assist it attain extra folks. While you publish a shoppable publish with a hashtag, it exhibits up within the feed with a purchasing bag icon. This tells browsers that an merchandise in your publish is available for purchase. 

shopping hashtags

If you have already got a good suggestion of hashtags that work properly to your model, think about using them in your Shoppable Posts. You’ll be able to go broad with a hashtag like #model or #trend, or be somewhat extra particular (i.e., #earringsaddict) and join with a extra focused viewers. 

5. Companion with Influencers

It’s protected to say that influencer advertising and marketing may help you promote on Instagram. Instagram influencers are individuals who’ve constructed a fame—and a $5.8 billion trade—round a sure area of interest on the platform. They work as model ambassadors for what you are promoting, sharing your merchandise with their audience in alternate for cash, free merchandise, or publicity. 

yoga influencer ig shopping

Influencers can affect shopping for habits due to their authority in a specific trade. Within the instance above, @lizarch, a yoga influencer with 57,000 followers, promotes a giveaway for Savhera Natural Important Oils. The important oil model partnered with Liz as a result of her viewers trusts her recommendations and what she promotes.

The varsity of thought is that influencers are wildly costly, as if each model is paying Kim Kardashian $1 million to advertise their merchandise. However that couldn’t be farther from the reality. 

Nano-influencers and micro-influencers are likely to get increased engagement charges. My finest influencers have been folks which can be genuinely within the product and desirous to share it with their followers.

Rhiannon Taylor, Founding father of RT1home

With the rise of nano-influencers (accounts with lower than 5,000 followers) and micro-influencers (between 5,000 and 20,000 followers), smaller manufacturers can now work with influencers at an affordable value and make extra gross sales on Instagram. 

Learn It’s Your Time to Shine: Learn how to Discover and Work With Instagram Influencers in 2021 to arrange your first influencer marketing campaign on Instagram. 


Instagram Tales has seen fast progress in adoption and utilization amongst customers across the globe, with greater than 500 million accounts utilizing them every day. Imagine it or not, one-third of the most-viewed Tales are from model accounts.

With the growth of Instagram Buying into Tales (and even the Discover web page), manufacturers now have much more methods to get their services and products instantly in entrance of keen consumers.

1. Educate or entertain your viewers (don’t simply promote)

One of many greatest strengths of Instagram Tales content material is the truth that it’s much less curated and extra human because of its ephemeral nature. In different phrases, the place the Instagram Feed is often a model’s finest content material, Tales are rather more uncooked and unfiltered.

Educating or entertaining your viewers as a substitute of going instantly for the sale will be sure that your content material matches properly inside the Tales narrative, in addition to provide your viewers a compelling cause to seek out out extra about your services or products.

Whereas product stickers can promote your particular merchandise, you can even use swipe-up hyperlinks as a substitute (in case you have greater than 10,000 followers) to floor your content material or different key webpages.

Parachute, for instance, does an unimaginable job of making academic content material round what may look like a secular subject: sheets and bedding. After posting a sequence of attention-grabbing stats and figures, it encourages its followers to swipe up in the event that they’d wish to study extra.

The Tales hyperlink then leads customers to a touchdown web page with extra tips about bedding, a number of merchandise, and an e-mail pop-up to entice e-newsletter signups.

Parachute proves you may nonetheless promote your merchandise successfully whereas concurrently enhancing the lives of your followers.

2. Use video to showcase your product

Do you know that, after watching a video, 64% of social media customers usually tend to buy a product on-line? Or that 15% to 25% of Tales viewers swipe as much as observe a hyperlink and interact instantly with a model’s web site?

For sure, video needs to be an integral a part of your Instagram Buying technique.

Letterfolk, for instance, does a terrific job of utilizing video in its Tales. From product demonstrations to stay Q&A, the Letterfolk group is aware of precisely the best way to make the most of this compelling format.


The most effective video content material tells tales that join on a deep degree with the viewer. The higher you inform tales about your model or product, the extra seemingly your viewers are going to grasp what your organization is providing and what it will probably do for them. And, in flip, the extra seemingly they’ll be to purchase.

Better of all, you may add product stickers or swipe-up hyperlinks to your video Tales to drive gross sales and might even function them completely in your Highlights to floor them to new profile guests.

3. Experiment with product stickers in Tales

As you’ve most likely gathered by now, Instagram Tales are an efficient means for manufacturers to showcase and promote their merchandise in participating methods. However up till lately, Tales had been considerably restricted when it comes to instantly promoting merchandise and driving visitors.

That every one modified with the latest launch of product stickers in Tales. With product stickers, ecommerce manufacturers and companies are not restricted to attempting to get their followers to swipe as much as store.

Customers can faucet on product stickers to study extra in regards to the featured product, after which faucet once more to be taken on to the product web page to buy.

Clothes firm Madewell 1937, for instance, makes use of product stickers in Tales to visually showcase their latest line of clothes.

madewell 1937

Different cool sticker options Instagram added in 2020 had been meals supply and present card stickers. In an effort to assist small companies in the course of the COVID-19 pandemic, now you can share present card, meals order, or fundraiser stickers in Tales and in your profile. 

Photograph courtesy of: Instagram

4. Go stay

When you have got an Instagram Store and product catalog arrange, you can begin an Instagram Stay Buying stream. Stay Buying lets manufacturers and creators promote merchandise over a stay broadcast. Consider it like a TV purchasing community, however with extra interplay and in your telephone. Stay Buying helps you to showcase merchandise, work together with followers, and associate with different manufacturers and creators. 

As the vendor, you may tag a product out of your catalog to seem on the backside on the display throughout a stay broadcast. Patrons simply must click on the Add to Bag button, then try. 

bagsnob live shopping
Photograph courtesy of: Instagram

The one caveat? To make use of Instagram Stay Buying, you should be a US enterprise with entry to Instagram checkout. 


Instagram is now a spot the place folks go to buy. Instagram’s analysis exhibits that 84% of individuals need to uncover new merchandise on the platform. With cell gross sales projected to attain $3.5 trillion by the tip of 2021, 22.3% greater than 2020, Instagram launched shoppable advertisements to capitalize on the cell commerce pattern

shoppable ads

Shoppable Instagram advertisements are your normal Instagram advert however with product tags. When somebody is eager about your promoted product, they’ll go on to a product element web page to study extra. If you happen to’re a US enterprise, you may run advertisements with Instagram checkout too, so folks should purchase instantly in-app. 

These advertisements run in feed or Discover utilizing single picture, carousel, or video codecs out of your product catalog. They work identical to common Instagram advertisements: you construct them in Advertisements Supervisor and might present to a customized viewers or lookalike viewers to seek out new potential clients. 


Reels let what you are promoting create and publish movies as much as 30 seconds lengthy. It’s simple to get inventive with easy-to-use textual content, AR filters, and audio to inform your model’s story. Reels may also seem on the Discover web page the place anybody on Instagram can see them.

The good half? You’ll be able to tag merchandise in your Reels, in order that when somebody views your Reels, they’ll simply entry the merchandise or collections talked about in it. 

shoppable reels

Promoting on Instagram with Shopify

Promoting on Instagram with an ecommerce platform like Shopify is straightforward. While you join your retailer to the Fb gross sales channel, your Shopify merchandise mechanically sync to Instagram so you may create advertisements and Shoppable Posts simply. 

You should use Shopify to create, monitor, and handle your advert campaigns and orders with Instagram, in addition to customise your Store and produce the appear and feel of your Shopify retailer to it. 

Earlier than you begin promoting on Instagram, you’ll must be sure you’ve arrange a Fb enterprise web page and have merchandise in your Fb catalog. 

From there, use the next steps:

  1. Out of your Shopify admin, click on Fb gross sales channel > Overview.
  2. Click on Set as much as begin within the Instagram Buying part.
  3. Join the required Fb accounts to the Fb gross sales channel.
  4. Evaluation and settle for the phrases and circumstances, then click on Request approval.

It takes 24 to 48 hours for Fb to overview your merchandise. Word that this works in the event you’re on the Shopify Primary plan or above.

While you promote on Instagram and Fb with Shopify, there are apps and integrations that join your stock, advertising and marketing, buyer, and gross sales information right into a central database. Sync your product catalog, uncover and promote the preferred product options, and create your advert campaigns, all inside Shopify.

Key takeaways from prime manufacturers utilizing Instagram

As I discussed to start with, with greater than 90% of Instagram customers following a enterprise account, the growth of Instagram Buying affords an unmatched alternative for retailers to tag merchandise of their posts and simplify the whole purchaser journey from discovery to checkout.

Earlier than you dive into Instagram Buying and begin selling your services or products throughout the platform, it’s essential to maintain these three key takeaways in thoughts.

1. High quality is essential

All the things out of your product images to the best way you describe your product within the captions is an integral a part of the customer course of. Individuals make judgments about your model in a matter of seconds—it’s essential to think about all the components.

2. Assist customers visualize

Whereas there are limitless methods to make use of Instagram Buying to market your product, maybe probably the most compelling means is to assist potential clients think about what life can be like together with your product. In different phrases, your Instagram content material shouldn’t concentrate on the options of your product, your advertisements ought to concentrate on what folks can do together with your product, the way it will make them really feel, or the way it will enrich their lives.

3. Embrace video

Video advertising and marketing is right here to remain, and it’ll play a giant half within the success of your Instagram content material. Individuals are extra more likely to take motion (akin to clicking or buying) after watching a video in comparison with content material containing a photograph or hyperlink.

How are you utilizing Instagram to promote merchandise?

Instagram Buying is just only the start for retailers trying to enhance gross sales on the Instagram app. As increasingly more customers get used to this thrilling new purchasing frontier, it’s as much as your model to ship your merchandise the place clients are spending a majority of their time: social media.

Able to create what you are promoting? Begin your free 14-day trial of Shopify—no bank card required.

Promoting on Instagram FAQ

Are you able to promote instantly on Instagram?

Sure, you may promote instantly via posts, Tales, stay streams, and advertisements with a Shoppable Instagram web page.

How do you promote issues on Instagram?

  • Create high-quality product images 
  • Curate user-generated content material
  • Companion with influencers
  • Use video to showcase your merchandise
  • Run Instagram advertisements

How do you begin an Instagram retailer?

To start out an Instagram retailer, faucet Get Began on the notification, or head to Instagram’s enterprise settings and faucet Buying. Then, choose the Fb Store you need to use together with your Instagram profile. All of your merchandise are then synced throughout Instagram, your Fb Store, and your Shopify retailer.

What number of followers do it’s good to arrange Instagram purchasing?

There isn’t a follower minimal to activate Instagram Buying. All you want is an Instagram enterprise account and to abide by Fb’s commerce insurance policies.