GBH Bolsters Its Spirits Division, SPIRIBAM, With the Acquisition of Famend Nuits-Saint-Georges Liquer Model, Joseph Cartron

SPIRIBAM, the home of Groupe Bernard Hayot’s (GBH) spirits manufacturers, has acquired the Joseph Cartron Firm, a famend producer of fruit liqueurs, and conventional eaux-de-vies. The acquisition will develop SPIRIBAM exterior of premium rum and additional into fantastic specialty spirits, including a variety of fruit liqueurs, brandies, and vermouths acclaimed by specialty retailers and artistic bartenders around the globe.

“I could not be extra excited for this new growth for our younger firm,” exclaimed Benjamin Jones, SPIRIBAM’s Director of North America. “We have now patiently waited for the right alternative to diversify exterior of rum. The union with a French firm that shares so lots of the identical time-honored traditions, valued passions, and being a acknowledged professional of their craft make the synergies with our rum distilleries too good to go up. We’re prepared for this new problem.”

The ties between SPIRIBAM and the Joseph Cartron Firm run deep, so the thought for these two firms to merge has arisen naturally over time. Each manufacturers share many traits and values: robust regional roots, high-quality merchandise, and centuries-old experience. The Joseph Cartron firm will be part of a department of exercise that already contains Rhum Clément, Rhum J.M, Bounty, Chairman’s Reserve, and Admiral Rodney rum manufacturers produced by Saint Lucia Distillers. This union will create many synergies — each domestically within the French market, the place Joseph Cartron has a superb information of the on-premise sector, and internationally, the place the SPIRIBAM gross sales and advertising and marketing groups have a distribution community that covers greater than 70 international locations. President Judith Cartron retains the administration of the Joseph Cartron firm and can be entrusted with an enlarged scope of actions throughout the new group and the identical would be the case for the Joseph Cartron crew.

“I am proud that the GBH group has chosen us to be a part of its growth,” stated Judith Cartron. “Collectively we can speed up the business growth of our manufacturers by counting on the solidity of our distribution community, which has been constructed over a protracted time period in France. SPIRIBAM will be capable of depend on the wonderful crew tradition that reigns inside our firm, in addition to our consideration to high quality customer support. Our firm sizes are actually very totally different, however our values and our widespread household enterprise tradition, which is deeply rooted in our working kinds, are so shut that our merger felt completely pure.”

Grégoire Gueden, Director of the spirits department of GBH and CEO of SPIRIBAM, added that he is delighted with this “marriage of ardour and function,” which can enable SPIRIBAM to develop into new spirits classes. “The Joseph Cartron firm is stuffed with passionate women and men who carry the values and historical past of their magnificent model, created in 1882. Our groups know one another very nicely and have labored collectively for greater than 15 years. The talents and experience we every possess can be an actual added worth on this new group.”

ABOUT SPIRIBAM: SPIRIBAM’s mission to deliver the best Caribbean rum to American shores dates again to 2005 when Rhum Clément was first launched in america. The function of the corporate shortly developed into an academic one centered on the development of Rhum Agricole from Martinique, comparable to Rhum JM, and attracting extra consideration to all kinds of premium rum of various origins. After a decade of housing Rhum Agricole from the French West Indies, SPIRIBAM welcomed St. Lucia Distillers to its portfolio, starting with the re-launch of Chairman’s Reserve, adopted by Bounty Rum and Admiral Rodney. Crafted from distinct blends of pot-still and column-still rums, every model has large character and character, proudly carrying an simple id in regard to their model and area. SPIRIBAM represents the last word cupboard of rum and is without doubt one of the main forces behind right this moment’s quickly growing ultra-premium rum class within the US.

ABOUT JOSEPH CARTRON: Joseph Cartron, a distiller and liqueuriste based in 1882 in Nuits-Saint-Georges, has constructed an distinctive fame on these values: the authenticity, the richness of Burgundy, and the fervour and love handed from father to son for the terroir and its treasures. Joseph Cartron produces and distributes an in depth assortment of 70 merchandise combining custom and innovation with its fruit liqueurs, brandies, and apéritifs, together with the primary Burgundy Vermouths and the Marc and Fines de Bourgogne. Distributed in France and 45 international locations internationally, Joseph Cartron is without doubt one of the finest ambassadors of the flavors of Burgundy, and one of many most popular liqueurists of fantastic spirit specialists, cooks, and bartenders around the globe.

ABOUT GBH: With 11,000 staff worldwide, GBH operates with three numerous enterprises of enterprise within the Caribbean, Indian Ocean, France, Africa, China, and New Caledonia: a “mass distribution” pole, an “automotive” pole, and an “industrial actions” pole, which brings collectively the manufacturing and export of spirits and the agro-food sectors. This spirits enterprise group, which falls underneath the SPIRIBAM entity, concentrates the manufacturing and advertising and marketing of various rum and liqueurs manufacturers produced in Martinique, Saint Lucia, Mauritius, and now Burgundy. They’re bought of their native markets in addition to France, Europe, Asia, america, and over 70 different international locations.


Cuvée & Co., Dana Bruneau (907) 306-7094