July 15, 2021 (Newswire.com) –
Premium spirits company Get Hot Tequila announces a partnership with music sensation and global pop icon Paulina Rubio. The International music superstar will serve as the brand’s official representative across social media and at virtual and in-person events. Rubio, who brings the same fiery passion to her personal life that she embodies onstage, joins Get Hot Tequila and their contribution to fine living campaign. “I can’t wait to share Get Hot with all my friends and fans across the United States. It’s bold, recognizable and different, just like me,” Rubio said joyfully. “Is everyone ready to Get Hot?”
Get Hot Tequila is a 100% Blue Agave tequila barrel-aged for six months and then hand-infused with habanero. The result is a premium Reposado that combines subtle heat and playfulness. Straw-yellow in color with a silky, bright, dry-yet-fruity front note and a delicate habanero finish, the result is a product whose mission is to be the number one infused tequila in the world.
“I look forward to introducing my favorite drink, which is home grown in Mexico, to a wider audience,” added Rubio.
Rubio, who is often referred to as La Chicca Dorada (The Golden Girl), has been nominated for a Grammy and has sold more than 20 million albums worldwide. She currently resides in Miami and has appeared on such hit TV shows as X Factor and La Voz in Spain, Mexico and the U.S.
About Get Hot
Get Hot Tequila is distilled from estate-grown agave from The Positos Ranch, a family-owned ranchero founded in 1865 and located in in the Los Altos (highlands) region of Jalisco, near the historic town of Arandas, Jalisco. The Positos Ranch has a strong tradition of distilling incredible, award-winning traditional tequilas. At 40% ABV, Get Hot Tequila is a premium tequila first and is infused only at bottling. Its bold name and packaging reflects the brand’s unflinching approach to differentiating itself in the premium tequila market with both flavor and vision. When it came to naming the product, the founders considered that worldwide, the words Get Hot invoke a visceral reaction, just like their fine tequila. The company is currently in development of a companion product to Habanero Tequila with their new Ultra-Premium line.
About Paulina Rubio
Few Latin pop stars have shone with such brightness – and for so long – as Paulina Rubio. “Like the Madonna of America, she has reinvented herself with every new release” (Rolling Stone 2019).
An original component of the group Timbiriche – one of the most enduring phenomena of Latin pop – she began her solo career in 1992 with an album whose title, “The Golden Girl”, became a professional nickname and opened the doors to the American recording market. Paulina has sold more than 20+ million records, making her one of the highest-selling Latin artists and most influential Latino celebrities.
2018 saw the release of her eleventh studio album “Deseo ” and to celebrate the success Paulina produced her eleventh tour ‘The Deseo Tour’ in 2019. She has been awarded numerous times for her record productions, receiving more than 67 awards, and she has been nominated seven times for the Grammy, including nominations for ‘song of the year’ and the most outstanding ‘recording of the year’ award.
She has collaborated with many of the most important international brands during her career, and has graced the covers of the world’s leading beauty magazines such as Vanity Fair, Cosmopolitan, Vogue, Elle, Maxim, People and even Rolling Stone. Today, Paulina has a loyal fan base and with more than 11 million followers on Twitter and ranks as the most followed Mexican Artist.
Source: Get Hot Tequila Corporation