How a Canadian Mattress Retailer Survived Through the Pandemic – Nationwide Mattress Outlet Plus

The Covid-19 well being pandemic has been extremely tough on companies of each business. Virtually in a single day, firms have been pressured to fast-forward their digital integration and transformation by roughly 5 years into the longer term, in response to a examine finished by cloud communications platform Twilio.

So how did Nationwide Mattress not solely survive the pandemic however thrive whereas nonetheless providing clients the distinctive service they’ve come to count on?

Digital Integration and Transformation

  • Nationwide Mattress restricted their in-person retailer workers to 1 particular person to guard each staff and clients whereas remaining accessible for clients all through the shutdown, even whereas the doorways have been closed. They did this via a mix of their on-line chat function and cellphone assist, permitting communication to remain open.
  • They continued serving to clients discover the best mattress for them throughout the pandemic via their e-commerce platform. With their digital integrations in place, scheduling and delivering on-line orders remained functioning with little change, with supply drivers adhering to strict Covid-19 security measures, together with drivers sporting masks, sanitizing, and contactless supply.
  • Via improved on-line advertising methods, Nationwide Mattress reached extra customers and transformed them to glad clients.
  • They overhauled their web site consumer expertise and created a extra pleasant, intuitive on-line atmosphere for each desktop and cell customers. As current research present, having an internet site that appears and works nice on cell gadgets is important for the e-commerce area as cell gross sales now account for a formidable 72.9% of all e-commerce gross sales.
  • They’ve finished the analysis, and it is clear that nobody needs to attend round for an internet site to load — it takes away client confidence within the high quality of each the product and the corporate’s professionalism. Google discovered that 53% of cell guests to an internet site will depart the webpage — probably for a competitor’s — if the web site does not load inside three seconds.

How It Turned Out

After radically implementing these consumer expertise and digital advertising methods via the summer season of 2020, by August 2020, they noticed whole enterprise gross sales go up 20%. Every buyer nonetheless obtained their 90-day sleep assure for returning their buy all through the pandemic in the event that they weren’t glad. Additionally they provided clients the chance to refund their buy throughout this era.

Slimming down their retailer workers to 1 particular person and permitting curbside pickup helped defend the well being of their staff and clients. The founding father of Nationwide Mattress, Rafal Kieliszek mentioned, “E-commerce turned our focus for serving folks throughout Canada.” Nationwide Mattress pulled via the pandemic by committing to digital integration and transformation. Rafal Kieliszek additionally provides, “We did not simply survive, we’re thriving, and we’re nonetheless pushing to succeed in new gross sales objectives whereas making certain our clients obtain the identical wonderful service they’ve come to count on from Nationwide Mattress.”

To be taught extra about Nationwide Mattress, go to their web site in the present day.

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Supply: Nationwide Mattress Outlet Plus