In what manner Tomb Raiding web optimization And Ended Domains Delivered 133k Month-to-month Weblog web page Views After Simply 8 Involving

The workforce over at Area of interest Web site Builders has a implausible case examine to share with us this week. It showcases their very own distinctive web optimization technique that they name ‘Tomb Raiding web optimization’ which is a reasonably cool identify that we’ll cowl in additional element on this case examine.

Mark Mars from Area of interest Web site Builders reveals how he took one of many websites in his portfolio from 0 to over 130k web page views per thirty days in simply 8 months.

How? A modest aged area, plenty of informational content material, and leveraging the Area of interest Web site Builders ‘Tomb Raiding web optimization’ method.

Mark reveals how he did it beneath.

The Case Research

For now, the URL of this area will stay secret, nonetheless, we will discuss concerning the outcomes and the way we acquired there.

Here’s a screenshot from Google Analytics that reveals what has been achieved within the final 8 months.

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(Word: Monitoring in Analytics begins on the finish of February as I initially created a GA4 property but it surely sucked so I created a Common Analytics property as a substitute in February. Nevertheless, as you’ll be able to see visitors was fairly low presently with lower than 10k classes in March)

To start out from the start, the location was constructed on an expired area, however a reasonably modest one.

The area had solely 104 referring domains with a website ranking of 16. Nevertheless, this area had most of the traits I’m in search of to enhance different websites in my portfolio. Most significantly it had scope for tons of informational content material and I may see that different websites with a low area authority had been additionally doing properly on this area of interest. 

In all honesty, this web site goes to be arduous to monetize past Advertisements. There may be a couple of choices however I’m okay with it being primarily Advert income. 

Here’s a brief timeline of what occurred: 

  • I bought the area on the eleventh of October 2020. The area was a bit overpriced at $2,480 however by this time I used to be married to the area of interest concept and this was the one area I may discover that may match.
  • When evaluating this feature to beginning on a contemporary area it was no contest. This worth is affordable when you think about how rather more rapidly you may get to income and what it will value to accumulate 104 referring domains. Add to this the truth that it has some actually sturdy hyperlinks.
  • This area was a failed Kickstarter venture so it has hyperlinks from some excessive DR information websites that aren’t simple to get. So, I’m not too sad with the worth I paid.
  • The location went stay with the primary 9 items of content material on the twelfth of November. Roughly 13,500 phrases.
  • I’ve been including content material often since then each month. Slowly at first resulting from author capability after which extra aggressively the final 2 months or so.
  • In March I bought an internet site I discovered that matched the area of interest on the Area of interest Web site Flippers Fb group. It was a small web site with solely 25 posts however producing round 7,000 classes a month. The location was solely a DR 0.2.
  • This gave me elevated confidence within the area of interest I had chosen. If a web site like this will generate 7,000 classes a month from 25 posts, then think about what a web site with many extra pages and a extra highly effective area can do.
  • I moved the content material throughout to my web site and 301 redirected all of the pages to the brand new web site.
  • The location at the moment has round 200 posts at a median size of 1,500 phrases. 
  • The location grew to round 5,300 web page views a day during the last 2 weeks of June earlier than getting a small knockback from the July 2021 core replace on the first of July. The web page views went all the way down to round 3,600 per day however have been step by step coming again ever since and now sit at round 4,800.

tomb raiding SEO keyword research technique

The location has just lately been accepted into Ezoic and given the visitors ranges, it’s anticipated to make $2,500 – $3,000 per thirty days (from my expertise).

Right here’s how we managed to attain this progress. 

Key phrase Analysis – Introducing Tomb Raiding web optimization

At Area of interest Web site Builders we’re at all times exploring and testing new web optimization methods and key phrase analysis strategies. 

One which we’re very keen on when working with aged domains is what we name Tomb Raiding. 

With this technique, we spend loads of time in Ahrefs discovering competitor websites. We dig out an enormous listing after which rating every web site in opposition to {industry} metrics corresponding to Area Ranking (DR), Belief Movement (TF), Web page Authority, and so on.

Merely, we add up the entire of all these metrics to present our web site a place within the competitor panorama. That is fairly a crude manner of measuring web site authority however these are the metrics we have now to work with and we hope that through the use of metrics from a number of sources we will common out any discrepancies to present us a clearer image. 

The ensuing desk appears one thing like this:

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This provides us an image of the place our web site exists within the competitor panorama. 

We then take a better take a look at all of the rivals which are beneath us on this desk. We do some evaluation on which articles they’re rating for and select any articles which are producing visitors. This can be 15 articles from one web site, 25 from one other and so on… till we’ve gone by all rivals. 

This offers us a listing of articles that we should always put into our content material plan, engaged on the belief that if these websites with ‘decrease authority’ can rank for these articles then we should always be capable to as properly. 

The tip result’s that we’re more likely to rank these articles than working with extra ‘conventional’ key phrase analysis strategies, which work with key phrase problem. 


Consider it this fashion. After we do conventional key phrase analysis after which write content material, you usually discover that almost all of your content material received’t generate loads of visitors. It’s quite common for 20% of the content material on a web site to generate 80% of the visitors. 

On this occasion, we’ve let these websites beneath us within the desk above do all of this testing for us.

We all know the 20% of articles which are producing most of their visitors. So we will ‘raid’ their best-performing articles realizing that with a greater authority area we should always be capable to outrank them.

Which means we have now a a lot greater success fee rating articles than with different key phrase analysis strategies.

And because of this we name it “Tomb Raiding web optimization.” We’re raiding competitor web sites for all their finest gems and leaving the junk behind. 

We then do our greatest to correlate the content material that we write with the competitor articles.

So we attempt to:

  • match phrase depend (+10% in order that we will add a bit extra element and probably some FAQ content material)
  • add the identical variety of headings (ensuring they’re nonetheless topically the identical)
  • embrace the identical variety of photos, and so on

We’ve discovered that this works manner higher than utilizing correlation web optimization instruments corresponding to Surfer, Market Muse, and Frase.

When utilizing these instruments you decide the key phrase first after which they attempt to correlate the content material in opposition to the best-performing websites for that key phrase. However what if the SERPs are dominated by greater authority websites? In our expertise, it’s a lot better to seek out the websites first, and the key phrases and subjects second utilizing competitor analysis. 

After all, you should utilize correlation and optimization instruments to optimize your article afterward however usually, we discover if we comply with the construction of the competitor article then it will give us nice outcomes. 

Area Redirection

expired domains for faster website growth

The unique web site that existed on this expired area didn’t have loads of pages, and positively no weblog. However I nonetheless needed to ensure that any hyperlink juice that this web site had from different websites linking to it was handed to my new web site.

Nearly all of the hyperlinks had been to the homepage with simply a few others to completely different pages. So, fairly merely I simply put in the 404 to 301 plugin to routinely redirect some other hyperlinks to the house web page too. 

If the previous web site had been bigger then I might have been extra cautious to recreate any previous pages that existed on the earlier web site which had loads of hyperlinks and 301 redirect the previous web page to the brand new one. 

For some other pages that had a average variety of hyperlinks, I’d redirect to essentially the most acceptable web page on the brand new web site. This could possibly be a single put up or a class web page for instance. 

All remaining pages could be redirected to the house web page. 

Inner Linking

internal linking with link whisper for faster website growth

Inner linking is so undervalued by those that don’t perceive the profit this course of brings. 

I make sure that each web page on the location has a minimal of 2-3 incoming hyperlinks from different related pages on the location. Within the case of this web site, it was very simple given that each one the content material is carefully associated to at least one one other and is intrinsically related. So, it was very simple for me to hyperlink from one web page to a different liberally. 

Inner linking permits you to go ‘hyperlink juice’ to different pages on the location giving them an improved capacity to rank and offers context through using anchor textual content in order that Google can higher perceive what a web page is about. 

I take advantage of Hyperlink Whisper to drastically enhance the velocity at which I can perform this usually labor-intensive process.

ROI… up to now

Here’s what I’ve spent up to now on the location:

  • Aged Area – $2,480
  • Web site buy – $1,500
  • Content material (After all, I take advantage of Area of interest Web site Builders for all my content material) – 300,000 phrases – $18,500 over 8 months.

Whole Spend: $22,480

For the time being, that is simply hypothesis as I don’t at the moment have any Advert income. However on the decrease finish of my expectations, at $2,500 per thirty days the location is valued at round $87,500 – $100,000 (35x – 40x)

So, the ROI up to now could be $65,020 – $77,520.

After all, it will simply enhance for each month that I preserve the location and pocket the month-to-month revenue. That mentioned, I’ve no intention of stopping right here. I’m going to proceed so as to add content material at a barely slower fee (while I plow extra sources into different websites) and proceed to develop this asset.

This web site I’ll be holding as a part of an ongoing venture I’m engaged on to construct websites for money move fairly than fast flips. 

Who’re Area of interest Web site Builders?

tomb raiding SEO with niche website builders

Area of interest Web site Builders is run by Mark Mars and Adam Smith who’re rapidly turning into well-known for his or her experience which they share on their very own podcast and industry-leading company devoted to serving to content material publishers get the very best outcomes.

They’ve been constructing and managing their very own 6 determine portfolios for a variety of years earlier than launching their company in 2020. Inside 18 months they’ve scaled to supply over 4 million phrases of consumer content material and construct a whole lot of hyperlinks each month.

They provide a variety of providers together with month-to-month content material subscriptions, one-off bulk content material, done-for-you websites (on each contemporary and expired domains), and hyperlink constructing.

You will discover out extra about Area of interest Web site Builders right here. You may also attain out to them instantly at [email protected]

If you wish to be taught extra about them you’ll be able to learn our Area of interest Web site Builder evaluate or hearken to this podcast episode on content material creation and hyperlink constructing.