KQ Communications to Launch 'Sources of Coloration' to Amplify Voices of Coloration in Media in Partnership With Public Relations Society of America, Society of Skilled Journalists

KQ Communications, an award-winning public relations, digital advertising and branding agency, is partnering with Public Relations Society of America (PRSA), Society of Skilled Journalists (SPJ) and Black Public Relations Society of Atlanta to launch Sources of Coloration to attach journalists and public relations professionals and sources to safe essentially the most respected and numerous voices for information tales in little to no time.  

In line with Columbia Journalism Evaluate, solely 17% of newsroom workers at print and on-line publications and 25% of TV workers are journalists of coloration. When journalists look to their very own networks for contacts, that always leaves folks of coloration out as respected sources.

The platform appears to be like to bridge the hole between voices of coloration and writers to create extra balanced and inclusive tales. Consequently, journalists will spend much less time researching and extra time storytelling. Likewise, public relations professionals representing purchasers of coloration in addition to unbiased sources will acquire larger entry to media to focus on numerous voices. 

“Sources of Coloration is the following step within the modernization of journalism and public relations,” mentioned Renee Malone, KQ Communications president and founding companion. “We’re excited to work with our companions to assist showcase the experiences and experience of individuals of coloration who can contribute to information tales and guarantee fairness in storytelling and media illustration.” 

Sources of Coloration is taken into account a one-stop store for each journalists and sources or public relations professionals to look and talk with one another and hosts a variety of options, together with chat, video or name capabilities and the power to share multimedia sources. Beginning at just below $10 a month, sources can showcase their business experience, increase their profile amongst nationwide journalists and assist present alternatives for PR professionals.

“Sources of Coloration presents a novel alternative to make sure numerous voices are usually not solely heard, however captured inside newsrooms throughout the nation,” mentioned Angelo D. Jones II, Black Public Relations Society of Atlanta president. “Black Public Relations Society of Atlanta (BPRSA) is proud to assist this purpose-driven useful resource and appears ahead to its continued success.”

A portion of the proceeds from platform memberships will go towards scholarships for college students from under-represented backgrounds inside PRSA’s scholar group, PRSSA, to raise alternatives of their respective industries. 

“As a part of our ongoing dedication to range and inclusion, PRSA appears to be like ahead to supporting Sources of Coloration and offering our members with extra alternatives to work with the media as advocates for his or her purchasers and organizations with numerous backgrounds, experiences and experience,” mentioned Linda Thomas Brooks, PRSA CEO. “We’re additionally happy the platform will assist present instructional alternatives for college students learning public relations.”

John Shertzer, Society of Skilled Journalists govt director, mentioned it is a instrument each journalist wants of their toolkit. “SPJ is absolutely behind the hassle to extend the range of sources that our members and journalists in all places use for his or her reporting. This platform can ship on that aim and its design and usefulness will make it a bookmarked web site for each journalist. We’re proud to be a lead companion on this effort and encourage all of our members to signal on.”

Sources of Coloration is at the moment in beta and can launch publicly October 1, 2021. For extra data, go to sourcesofcolor.com.

Media Contact: KQ Communications | Alisha@kqcommunications.com | (901) 761-9286


KQ Communications is a full-service public relations, advertising, communications and inventive companies agency headquartered in Memphis, Tennessee. Established in 2007, KQ Communications has grown from a small company offering companies for church buildings and nonprofit companies to an award-winning agency with places of work in Memphis and Atlanta, representing training entities, authorities establishments and nonprofits throughout the South. Study extra about KQ Communications at kqcommunications.com.

Supply: KQ Communications