Leverage Shops as A part of Your Omni-Channel Retail Technique

This weblog is co-authored by Nina Seth, Product Advertising Director, and Sumit Mittal, Product Director – Commerce Options

With the expansion in e-commerce gross sales, one would possibly suppose that the brick-and-mortar retailer is lifeless.  However nothing will be farther from the reality.   Actually, the shop has change into a key element of outlets’ omni-channel technique.  When the pandemic shuttered shops, many retailers dove straight into omni-channel choices together with providing curbside pickup; ship from retailer, and purchase on-line decide up in-store (BOPIS). From early 2020 via early 2021, the proportion of retail chains providing curbside pickup grew from single digits to a majority.1  In a February 2021 survey of 1,052 customers from Digital Commerce 360 and Bizrate Insights, 75% of customers mentioned that they had used curbside or BOPIS previously six months. 2 

As stay-at-home orders finish within the U.S. and throughout many elements of the globe, retailers are questioning whether or not shoppers will proceed to embrace retailer achievement choices, how way more ought to they spend money on pace and comfort choices, and what proportion of shoppers will return to in-person buying. Over the previous yr, 40% of People tried a brand new buying methodology, and almost three-quarters of people that have tried curbside pickup, BOPIS, or supply need to proceed utilizing these providers after the pandemic ends. 3  This actually signifies that there is no such thing as a going again.  To remain forward and positively compete with prime retailers that leveraged shops as a part of their omni-channel technique, extra retailers might want to do the identical. Shops like Goal, Walmart, and Ulta efficiently leveraged shops and noticed nice monetary outcomes. Goal’s DriveUp service grew 500% final yr.4  With client preferences altering, it’s crucial for retailers to make the most of the proper applied sciences to successfully use shops as a part of their digital transformation technique. 

Blue Yonder’s Order Success capabilities assist retailers ship trendy commerce experiences by supporting retailer achievement choices akin to curbside pickup, BOPIS, ship from/to retailer, and similar day supply/final mile.  Utilizing the persona-based Order Success cellular software, a retailer supervisor can get full visibility of their retailer’s micro-fulfillment actions with actionable dashboards to make retailer achievement choices (i.e. accepting/rejecting orders, assigning orders, prioritizing orders).  Retailer associates can additionally make the most of the similar cellular software’s intuitive workflows to see duties assigned to them to effectively decide, pack, and fulfill orders. The answer allows retailers to streamline and optimize retailer achievement operations for on-line orders to make sure that clients obtain the precise order, on the proper time, via their channel of selection. 

Retailers can leverage Order Success capabilities when using their brick-and-mortar areas for each in-store buying and retailer achievement, in addition to situations the place retailer areas have been transformed absolutely or partially to darkish shops to satisfy the calls for of on-line order achievement.  With higher demand to supply one- and two-day supply, the microservice helps parcel provider integration, permitting retailers to ship merchandise to final mile carriers from native shops reasonably than faraway warehouses.  

Leveraging shops as a part of their digital transformation is a win-win for retailers and for patrons alike. Utilizing shops to meet orders reduces stock carrying prices and markdowns and allows sooner supply and/or decide up for patrons. Choices akin to BOPIS drive foot site visitors, allow shops to garner incremental gross sales. Who hasn’t picked up their BOPIS order after which added a number of last-minute gadgets to their cart?  Retailer pick-up choices akin to BOPIS and curbside additionally guarantee product availability earlier than customers depart dwelling.  Nothing is extra disappointing than discovering out that an merchandise is not obtainable, or it’s bought out when you attain a retailer.    

To study extra about Blue Yonder’s Commerce and Success options, go to us right here.