Liz Kirby on Learn how to Create a Breakout Wellness Model

These days, it is inconceivable to scroll by way of social media with out seeing a promo for the most recent CBD oil, CBD-infused mints, aid cream, or CBD-based skincare product, however the true query is, how does a client know which manufacturers to belief versus which merchandise are simply driving the CBD wave?

Feminine founder, Liz Kirby, goals to reply this query because the brains behind the breakout wellness model Betoken CBD, whose mission is to make grownup life simpler by way of its all-natural dietary supplements and physique care merchandise together with its cheeky instruments and quintessential equipment.

Liz’s model is extra than simply CBD. It is a plant-based wellness firm, with every product combining CBD with different time-tested botanicals to supply focused aid. All Betoken merchandise are additionally third-party examined and verified. These take a look at outcomes can be found immediately from Betoken’s web site on each CBD product web page, providing customers transparency, a component that’s paramount in constructing belief in a brand new business comparable to CBD.

“An necessary means that we foster model loyalty is thru the efficacy of our merchandise. Folks come again month over month as a result of our merchandise truly work,” Liz says as to how Betoken has been capable of achieve marketshare inside the wellness business. It is this transparency and belief that earned Betoken the Beacon Award nomination for product launch of the 12 months with their Whats up Mellow capsules.

Maybe equally as necessary is how Betoken is setting itself aside as a sustainable enterprise. Final week Betoken launched the primary of its type Refillable CBD Program. Customers of Betoken’s capsules can now ship or carry their jars again to Betoken’s Portland, Maine, retailer and have them refilled at a reduction. Liz goals to roll out much more sustainable choices for customers within the coming months.

“As customers, we’re contributing an excessive amount of to landfills yearly. This program is the subsequent step from Betoken to cut back our personal affect on the setting,” Liz says of her newly launched initiative.

You possibly can catch Liz sharing endearing buyer opinions, viral-worthy reels, humorous but relatable movies, and witty insights on overcoming the pitfalls and obstacles of “adulting” on Betoken CBD’s social media channels. 

This genuine storytelling humanizes the Betoken CBD model and cultivates an engaged on-line neighborhood that is not simply invested in its merchandise but additionally in Liz’s journey. 


Betoken is the one CBD firm designed completely for grown-ups. What was as soon as a routine morning 5k is now the supply of power knee ache. The place falling asleep was as soon as a matter of head hitting pillow, it is now a tossing and turning fiasco. Merchandise are formulated to assist folks sleep, chill, and really feel higher.


The Kirby household lives in southern Maine. Liz is a former legal professional and has been a CBD entrepreneur since 2018.  


Contact for questions or to schedule an interview.

Betoken CBD
93 Washington Ave Unit 4
Portland, ME 04101

Supply: Betoken CBD