Location3 Provides A number of Franchise Advertising and marketing Veterans to Employees, Optimizes MarTech Stack

Location3, the digital company recognized for delivering enterprise technique with native activation, continued a formidable development pattern by including three veteran franchise advertising and marketing executives to their burgeoning staff. Ted Asbury (previously of Arby’s, The Honey Baked Ham Firm, Lynx Franchising) has joined as Government V.P. of Franchise Technique, Vera Shafiq (previously of School Hunks Hauling Junk & Transferring) has joined as Senior Director of Digital Technique, and Drue Townsend (previously of FASTSIGNS Worldwide, Brice Meals) is serving as Franchising Model Strategist in a fractional capability. The trio of recent additions brings a mixed 50+ years’ expertise in franchising to an company that has already demonstrated success in franchise advertising and marketing on behalf of lots of of multi-unit manufacturers and 1000’s of franchisees since 2008.

The hiring transfer additionally coincides with important developments revamped the previous 18 months to the company’s native advertising and marketing software program, LOCALACT, with a number of new function releases rolled out to present customers and enhanced expertise integration on the backend. Regardless of a wide range of advertising and marketing, operational and financial challenges skilled by franchisors and franchisees in the course of the pandemic, LOCALACT has continued to expertise sturdy development in each buyer engagement and month-to-month recurring income, additional positioning Location3 as a frontrunner within the franchise advertising and marketing class.

“We’re extremely excited to have Ted, Vera and Drue be a part of our staff and be capable of leverage their intensive franchising expertise as we go ahead,” mentioned Location3’s Managing Director, Crystal Ware. “Between their firsthand information of our trade and our goal market, and the continued investments we’re making in our LOCALACT tech stack, we really feel assured about our trajectory for sustained development within the months and years forward.” Ware herself was additionally not too long ago promoted to Managing Director, assuming a bigger function in serving to Location3 develop its strategic roadmap over the following 5 years and past.

Location3 manages enterprise and native digital advertising and marketing packages for multi-unit manufacturers in classes that embrace retail, eating places, training, monetary providers, healthcare, hospitality, service-based companies and extra. To be taught extra, go to Location3.com right this moment.

About Location3
Location3 is the digital company that delivers enterprise technique with native activation. Based in 1999, we are the strategic advertising and marketing companion of the world’s most recognizable multi-unit manufacturers and franchise techniques. Our native advertising and marketing platform, LOCALACT, provides franchisees and native enterprise homeowners the instruments they should promote on-line and perceive advertising and marketing efficiency. Our philosophy of “Individuals + Platform” leverages each in-house strategic consultants and best-in-class expertise to drive most effectivity in digital advertising and marketing. For press inquiries, contact Joshua Allen (jallen@location3.com).

Supply: Location3