MAGNAK® Electrolyte Hydration Launches Further Flavors and Unveils New Packaging


IGH Naturals, a nephrologist-owned startup and the makers of MAGNAK®, a proprietary electrolyte method, declares that they’re launching further flavors and packaging to increase their stock. The corporate provides single-serving stick packs in versatile stand-up pouches in two further flavors for athletes engaged in endurance coaching. At the moment, MAGNAK® Electrolyte powder combine is accessible in 30-serving tubs.

The corporate makes an attempt to increase its stock by providing a wide range of flavors and handy packaging that’s important for at the moment’s athletes. “We listened to our prospects. We had been ceaselessly requested about further flavors and single-serve stick packs that might be helpful for journey. We labored on each of those features and are happy to supply these to our shoppers,” says Dr. Kharait, the Founder and CEO of MAGNAK®.

MAGNAK®Endurance combine retains the identical base electrolyte method as MAGNAK®Velocity Sauce, which was initially launched into the market in partnership with three-time world-record-holding endurance athlete James “The Iron Cowboy” Lawrence. In honor of James’s 50-50-50, or the extraordinary feat of finishing 50 full distance triathlons in 50 days in 50 states of the U.S., the corporate launched its first method in 2019 in a signature “Iron Cowboy” co-branded bottle. MAGNAK® makes use of a singular ratio of electrolytes, significantly magnesium, sodium and potassium of their formulation by advantage of which it could actually reduce muscle cramping considerably when blended with water for hydration. The method is examined on a lot of endurance athletes and is protected by two U.S. patents.

Sooner or later, Dr. Kharait, the CEO of the corporate goals, to check MAGNAK® in a bigger scientific examine involving endurance athletes. “Magnesium deficiency is sub-clinical and silent in lots of people, together with athletes, which may stop them from reaching their greatest. There’s a lot to be examined utilizing this formulation, not simply in muscle efficiency however in cardiovascular physiology of athletes significantly as they push their limits,” says Dr. Kharait. By correcting electrolyte deficiencies, significantly that of magnesium, Dr. Kharait hopes that the MAGNAK® method can enhance athletic efficiency in a bigger scientific trial.

The corporate generates most of its income through direct-to-consumer gross sales of its product by its e-commerce retailer and  Amazon on-line retail. This 12 months, it’s increasing its promoting operations in California with chosen influencer partnerships and sponsorships of varied athletic occasions in 2021-2022. Final 12 months, the mother or father firm efficiently closed its Seed funding spherical regardless of the financial slowdown from COVID-19. The corporate can also be increasing its mental property within the area of electrolyte medication and hydration because it pertains to sports activities diet.

MAGNAK is a registered trademark of IGH Naturals, Inc.

Supply: IGH Naturals, Inc.