McFadyen Digital Consumer ChemDirect Launches Transformational Chemical Market

McFadyen Digital, a number one market technique and implementation company, not too long ago assisted shopper ChemDirect, a web based B2B market for on-demand, direct ship chemical compounds, within the launch of their redesigned market expertise. The brand new web site affords chemical consumers an environment friendly, easy-to-use, safe on-line ordering course of with quick supply occasions whereas offering chemical suppliers with an extra gross sales channel, a brand new option to join with prospects, and entry to real-time market perception.

The brand new is the product of an intensive strategic consumer expertise and communication focus embarked upon by the ChemDirect crew with steerage from McFadyen Digital’s market, consumer expertise, and digital advertising practices. By finding out each the shopping for and promoting audiences, their wants, their habits, and the way they like to speak, the location was designed to supply B2B consumers with a B2C expertise.

Constructed utilizing composable expertise from top-flight distributors equivalent to Adobe, Stripe, Webkul, and McFadyen’s fellow MACH Alliance members Algolia, Contentful, Cloudinary, and Vue Storefront, the brand new ChemDirect market has the expertise basis to scale whereas offering an extremely quick Progressive Net Utility (PWA) front-end expertise.

“Our crew is past excited for the launch of the brand new ChemDirect Market, and the McFadyen Digital crew is a serious cause why,” acknowledged ChemDirect CEO Tyler Ellison. “They labored with us to pair our strategic imaginative and prescient with the appropriate expertise, which allowed us to create a transformational consumer expertise for members of the chemical trade. As well as, McFadyen’s market accelerators helped us make essential choices quicker whereas making certain our concentrate on delivering measurable worth to each present and future ChemDirect suppliers and prospects.”

“ChemDirect is the kind of firm we love working with. Sensible, pushed individuals seeking to innovate an area in want of transformation,” defined McFadyen Digital CEO and Writer Tom McFadyen. “This market, with its lots of of hundreds of merchandise, is taking an extended, sophisticated shopping for cycle and evolving it into a web based transaction akin to putting an order from Amazon, Goal, or Walmart. It is not straightforward to simplify such a course of, and we’re extraordinarily happy with what this market represents to our shopper and to the trade.”

The McFadyen and ChemDirect groups proceed to work on scaling and bettering the brand new market web site with new suppliers providing further merchandise each week. The brand new ChemDirect market might be accessed at To find out how McFadyen Digital may help your group turn out to be a market enterprise, go to


About McFadyen Digital

McFadyen Digital is the main international company for ecommerce market technique and implementation. We create award-winning digital purchasing experiences for the world’s most outstanding manufacturers. Our shoppers search to thrill their prospects with memorable on-line purchasing experiences that scale, and we ship these outcomes on-time and on funds.

With over 20 years of expertise with giant enterprise commerce tasks, our technique, expertise, design, and ongoing innovation providers delivered from our places of work within the US, Brazil, and India, present scalable and repeatable outcomes. Throughout 20+ years of worldwide supply, McFadyen Digital has optimized the standard, value, and timeframe advantages of on-shore, near-shore, and off-shore crew collaboration. We’re honored to have enabled digital commerce and marketplaces for 10% of the Fortune 500 and lots of of mid-market firms.

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About ChemDirect

ChemDirect is a web based B2B market designed particularly for firms that want on-demand chemical provides shipped on to them. The ChemDirect platform supplies an easy-to-use market that creates connections between manufacturers, prospects and suppliers throughout all kinds of industries, together with agriculture, car, magnificence and private care, constructing and building, cleansing and sanitation, shopper merchandise, electronics, meals and diet, healthcare, manufacturing, paints and coatings, and printing and packaging. ChemDirect is backed by main traders, equivalent to TitletownTech, a enterprise partnership between Microsoft and the Inexperienced Bay Packers.

For extra data on ChemDirect, go to, join with us on LinkedIn and comply with us on Twitter.


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Supply: McFadyen Digital