Module 2: The Options of Shopify

On this module, we’ll have a look at among the options of Shopify, together with the fundamental ones that many of the plans have, in addition to some that are tremendous helpful, but it’s possible you’ll not have heard of.

Desk of Contents

Options on All Plans

All of Shopify’s plans include the next options:

Limitless merchandise. This principally means you’ll be able to add as many merchandise as you wish to promote in your Shopify retailer with none restrictions.

Limitless bandwidth and on-line storage. This is a crucial characteristic because it means you received’t be charged for the variety of guests your retailer receives or for the variety of images and information you add there.

Shopify POS (level of sale). This can be a nifty device that permits you to make gross sales at a bodily retailer (be it a pop-up store, a market, or honest, for instance) utilizing the Shopify POS app in your iPhone or Android. The app helps you to course of transactions in particular person and manages your complete retailer out of your Shopify account.

On-line gross sales channels. This lets you use a number of gross sales channels, together with your on-line retailer created via Shopify and any social media accounts, resembling Fb. The whole lot is all seamlessly built-in so it’s straightforward to maintain on prime of all the pieces and monitor your orders and transactions throughout all of your gross sales channels.

Fraud evaluation. That is routinely included in Shopify funds and it helps observe down orders that may very well be fraudulent and warn you to this threat. That is helpful so that you can guarantee all transactions are reputable and to keep away from potential losses.

Low cost codes. This can be a nice technique to drive individuals to your retailer and construct up a bigger viewers. You might have seen influencers on Instagram who’ve distinctive codes for his or her followers to make use of with sure manufacturers; these are the sort of codes you get with the plans. After all, the way you distribute these to your viewers is as much as you. Along with asking bloggers or influencers to advertise your retailer in change for one thing, you may as well give the low cost codes to first-time consumers as an incentive to purchase one thing and use the codes as a part of a focused e-mail marketing campaign.

Overview. Each plan offers you a rundown of your key information associated to your gross sales. This contains general gross sales, what number of guests your retailer is getting, and what number of orders are being positioned. You additionally get finance reviews that present you your earnings, your funds, and any pending transactions.

Customer support. You’ll be able to simply contact Shopify for recommendation, assist, or recommendations on their 24/7 accessible help community. Shopify Lite offers you entry to e-mail and a reside chat whereas all the opposite plans have a telephone quantity you’ll be able to name.

Listed below are some options you get on the Primary plan. 

They aren’t accessible on Shopify Lite, however they’re additionally part of the Shopify and Superior Shopify plans.

On-line retailer. The web retailer is a platform which you could customise to show and promote your merchandise. Not solely is it the view your prospects get of your model, however it’s also the place the place you’ll be able to preserve observe of all of the orders, transactions, merchandise, and buyer info associated to your retailer. Top-of-the-line issues is that it comes with a built-in web site and weblog, so you’ll be able to run this parallel to your retailer and preserve your merchandise linked to informative, partaking content material that helps inform your viewers about what you promote, attain new prospects, and get suggestions in your retailer.

SSL certificates. This can be a useful gizmo that creates a protected connection between a browser and a server. Which means that each your info and your prospects’ particulars are protected. By activating, it’s going to present the little SSL padlock within the handle bar which can give your prospects a very good impression and make them really feel safe when procuring with you.

Options On The Shopify Plan

The Shopify plan has extra options not accessible on the Primary one that may actually make a distinction with regards to offering a greater model expertise in your prospects.

Reward playing cards. Whereas low cost codes are nice, present playing cards provide that additional bit extra as they can be utilized on a couple of go to to your website and retailer. It’s additionally nice to get new prospects to your website, as your present prospects should buy them for family and friends, who will then grow to be your prospects too. Shopify supplies present playing cards at numerous costs, so you cannot solely present flexibility to your prospects about how a lot the voucher is price, however you may as well customise the present card to replicate your model.

Skilled reviews. These are nice that can assist you perceive the acquisition behaviour of your prospects. These reviews present gross sales of sure merchandise that can assist you higher set up the format of your retailer, in addition to put together for seasonal adjustments and plan advert and advertising campaigns. It additionally supplies useful details about who your prospects are and the way they work together along with your retailer. For instance, you’ll be able to see the variety of first-time guests, the variety of returning prospects, who your prospects are by nation, and if purchases are one-off or repeated.

Deserted cart restoration. This can be a characteristic that’s undoubtedly price upgrading to in Shopify if it’s inside your price range and appropriate for what you are promoting. In a nutshell, it routinely contacts prospects which have positioned objects within the checkout however didn’t find yourself making the acquisition. By contacting them once more after, you’ll be able to encourage them to finish the sale. That is particularly helpful for shops with a excessive quantity of visitors as this characteristic can considerably improve your income.

Options on The Superior Shopify Plan

Customized report builder. This characteristic helps you to make distinctive, custom-made reviews that allow you to actually perceive the exercise in your website. For instance, in case you are paying for a selected advert marketing campaign to extend visitors, you can also make a report that may particularly observe how that advert marketing campaign is working for you by linking it to related gross sales and visitors. This may also help you take a look at the efficiency of selling campaigns and create new methods based mostly on the info.

Calculated provider transport. This can be a nice characteristic that permits you to combine third-party transport providers into your retailer in order that not solely are transport charges precise when the shopper goes to buy, you additionally give your buyers a number of completely different transport choices together with commonplace supply, categorical supply, and one-day supply.

Options You Could Not Have Heard About

The above options are the fundamental options that every plan, relying on its stage, has. Nonetheless, Shopify doesn’t cease there. Listed below are some nice options that you could be not have heard about.

Buyer profiles. You’ll be able to ask prospects to create an account earlier than they make a purchase order. The benefit of that is which you could then observe their transactions and see who your greatest prospects are and what their purchases have been.

Why do you wish to know this? This may also help you to design extremely customizable advertising campaigns for every of your prospects, plan rewards for many who are most loyal, and ship comply with up emails based mostly on purchases. For instance, if a buyer purchased a daytime moisturizer from you, you’ll be able to ship them a follow-up e-mail close to the time when you will have estimated the moisturizer can be completed. This offers them the prospect to make a repeat buy from you.

Shopify with Fb. That is useful for anybody that has a giant social media following. By integrating Shopify along with your Fb account, prospects should buy instantly from there, reasonably than having to go to your website. It makes the buying course of a lot simpler and extra handy in your prospects, which is one thing that may make or break a sale. Fb additionally syncs all of the transactions to your Shopify account, so you’ll be able to simply run all the pieces from one platform.

Drop-shipping. You should utilize your Shopify platform to run a drop-shipping retailer, which lets you promote merchandise with out buying any stock. The way in which it really works is a buyer buys one thing in your retailer which triggers an order to be despatched to a third-party provider who then sends the shopper the product they wished. The client will suppose the product comes from you – you’ll be stunned what number of on-line shops use this mannequin – and it means you chop all stock prices. There are apps, resembling Ordoro, which you need to use to handle a drop-shipping enterprise.

Future Publishing. That will help you higher handle your time, you need to use future publishing to program content material to be revealed at particular dates and instances sooner or later. The content material stays hidden till the date you will have programmed it to seem in your website. This characteristic means you’ll be able to program weeks’ or months’ price of content material to seem in your website which may also help you set up campaigns higher.

Two-step authentication. This offers you peace of thoughts that your retailer is protected and shielded from web hackers who may steal your password. The 2-step authentication signifies that even when somebody did steal your password, it could be extremely tough to enter your Shopify account as you want to check in along with your account password and enter a code that’s despatched to your cell phone. On this chapter, we coated the important thing options that you simply routinely get with Shopify.

Each plan comes with sure, fundamental options but the quantity and class of options will increase with every plan improve.

Which options you get will depend on which plan you select and that is utterly depending on what you want.

You may make your Shopify retailer much more purposeful with completely different apps which you could both get free of charge or pay for.