Module 3: Create Product Description That Sells

Construction makes product descriptions simpler to learn and simpler to jot down. Having a transparent plan will assist your artistic course of, particularly if you happen to go on to jot down plenty of product descriptions for your self or a consumer.

Utilizing construction will immediate you to jot down in an organized approach which you can replicate again and again. In fact, there are all the time instances when you’ll have to deviate out of your most well-liked constructions, particularly if you find yourself working from a consumer’s temporary. R

emember, while you possibly can advise your consumer or recommend a construction in your product description, some shoppers will have already got a transparent concept of how and what they need you to jot down, and you’ll have to work inside their temporary.

Urged Construction

The next is a prompt construction that may get you off the touchline. You’ll discover that you’ve a most well-liked technique however watch out to not fall into the lure of writing all of your product descriptions utilizing precisely the identical construction as repetition might result in your clients turning into bored and can negatively have an effect on your gross sales conversion charges.


Write a catchy headline that attracts the client’s consideration and intrigues them sufficient to learn the remainder of your copy.

Start your Copy

Strive certainly one of these strategies: Counsel an motion

Strive our new… Take into consideration this… Check out our… While you strive… Ask a query

Would you like…

Is ___ inflicting you ___

Do you know that …

Have you ever ever thought that …? Set a scene

Avoiding making a scene on the vets is straightforward once you…

On a chilly winter’s day, there’s nothing higher than…

Again to high school after the vacations will be hectic, so why don’t you… Juxtapose your product with an concept

Summer time sunshine might really feel nice in your pores and skin, however… Your cat could also be necessary to you, however have you ever tried…

Options and Advantages

Describe your product utilizing options to show your advantages. Be certain your buyer is aware of how distinctive your product is. You gained’t have room to listing all of the attainable options and advantages, focus in your ideally suited buyer and their wants, issues and wishes.


With a super-fast pace and excessive warmth setting, our new hairdryer will allow you to dry your hair faster than ever earlier than which means that you just’ll all the time arrive at these particular dates on time and looking out your absolute best.

Additional Relate the Product to your Buyer and add a Name to Motion

Counsel additional how your product pertains to your buyer’s life, recommend equipment and conditions which will complement it and seek advice from any scene set within the earlier a part of the construction. Embody your very important name to motion.

For instance:

So, once you’re feeling the chilly, be sure to have ___ and don’t fear about ___ once more. Simply order ___ now.

___ is the proper complement to your click on HERE to get one immediately.

So, order now and just be sure you are prepared for ___.

While you really feel the necessity for pleasure, choose up your ___ and a ___ and prepare for the journey of your life. Need to know extra? Learn on.

Name us now to order your ___ and by no means really feel the chilly once more.

Bear in mind, that is only a prompt approach of planning your construction and one that may create many variations in your product description creation. As you turn out to be extra skilled, you’ll find many alternative methods of approaching the plan of your construction. Construction is all the time necessary because it provides your creativeness and artistic powers a place to begin.


Increasingly persons are turning to on-line product descriptions to analysis merchandise, 61% in keeping with a 2012 ballot by world analysis firm Ipsos and this has been growing yearly since.

So, what’s the ideally suited phrase rely in your product description? It’s necessary to get it proper.

There aren’t any onerous and quick guidelines and it doesn’t matter what the perfect size is, it’s possible you’ll be restricted or ruled by the media the place the product description might be printed. You may additionally need to comply with directions from a consumer.

Nonetheless, in case your copy is just too quick you gained’t have sufficient phrases to do your product justice and adequately describe the options and advantages which might be focused in the direction of your chosen viewers. Product descriptions that don’t comprise sufficient particulars fail to supply the client with sufficient data to make an knowledgeable shopping for resolution, making them prone to look elsewhere. Additionally, you will miss out on search engine site visitors as you gained’t have sufficient room to incorporate key phrases and phrases.

However, in case your product description is just too lengthy, you danger overloading the client with data. Nobody desires to wade by way of a ton of copy to search out the details that they need. When deciding on the size your copy needs to be, select solely the important thing options and advantages which might be focused in the direction of your specific buyer group. Several types of buyer might require roughly data.

Many advertising and marketing professionals recommend a phrase rely of between 250 – 400 phrases as being ideally suited you probably have the house, however there are various product descriptions far shorter than that which do the job very nicely. Another choice is to make use of a brief description however to supply a button to click on to learn extra the place you possibly can embody longer, extra detailed copy. Folks shopping for larger priced gadgets are likely to need to learn extra about them.


As promoting turns into cleverer and extra aggressive, every product description has to work tougher to draw a possible buyer’s consideration and make the sale. Whilst all promoting is turning into extra subtle, the fundamental rules behind writing good gross sales copy stay.

The acronym AIDA is a useful gizmo for making certain that your product description grabs consideration and strikes the client by way of to changing to a sale.

The acronym stands for: 

  • Consideration
  • Curiosity
  • Want
  • Motion
  • Consideration

It’s worthwhile to act shortly and seize your buyer’s consideration. You are able to do this by writing a compelling headline in your copy. Be direct, don’t be so intelligent or obscure that the which means isn’t obvious and ensure your headline is snappy and distinctive.


So, you’ve grabbed your buyer’s consideration. Gaining their curiosity is maybe essentially the most difficult a part of the AIDA mannequin.

Have interaction your reader by shortly demonstrating the principle advantages that the product will convey to them. Assist them select the messages which might be necessary to them through the use of small chunks of textual content, bullets and sub-headings – all these instruments make your copy simpler to learn and extra prone to maintain the client’s curiosity.


The will a part of the AIDA mannequin is intently associated to the curiosity phase.

You want to have the ability to persuade your buyer that they want your product. The clearest approach of doing that is by interesting to your buyer’s wants, issues and wishes.


Lastly, be direct and inform your buyer what you need them to do. Don’t depart them however not sure of their following step: inform them what to do! This could possibly be clicking to purchase the product, phoning an order line, sending a mail order or visiting a specific web site for additional particulars.