Module 3: Optimizing Your Profile on Upwork

Upwork has been very intentional about how they’ve designed their platform. Each piece of data you set down, each filter you embody, and each method that you simply classify your self impacts how a consumer can discover you, what sorts of jobs you’ll see in your feed, and even how aggressive you’re when bidding. 

On this part, we’ll stroll by means of every facet of your profile and optimize it to precisely replicate who you’re, what your ability units are, and set you up for fulfillment in successful the contracts which might be finest suited to your skills and expertise.

There’s an extra potential benefit of a accomplished profile: the Rising Expertise badge. This can be a marker Upwork could put in your account in the event that they establish that you’ve fairly a little bit of expertise in your occupation and are simply model new to the Upwork platform. 

When you’re awarded this badge, you’ll be bumped up greater within the lists of freelancers Upwork recommends to its shoppers, and you’ll bid on jobs that in any other case wouldn’t be obtainable to you. There’s no assure of getting this badge, however the one probability you will have is a profile that communicates your professional background.

Desk of Contents

Making a Good First Impression

Let’s begin on the high with what I name “first-tier” data. This consists of your title, location, title, pay charge, quantity earned, job success rating (JSS), and {qualifications}. It additionally incorporates the primary few traces of your cowl letter (which I’ll talk about at size in Module 5). These are essential as a result of they’re the primary issues a consumer sees when reviewing the entire proposals for a job.

Right here’s an instance of how your profile seems to a consumer searching the entire proposals she’s obtained:

As you may see, these fields are entrance and middle. The vast majority of freelancers I’ve coached haven’t optimized their profile, and this straight (and negatively) impacts their capability to land contracts. 

Along with shoppers, Upwork Job Specialists are additionally on the lookout for you on their behalf. Shoppers pays Upwork to hunt freelancers who’re a fantastic match for his or her job posting. These specialists can seek for data in quite a lot of methods: closed contract titles and job descriptions, your profile overview, your self-defined ability units, your portfolio and employment historical past–you get the concept. 

You need to just be sure you’re giving them the entire data they should match you to jobs which might be well-suited to you.

When shoppers discover and invite you to jobs, you may start to generate fairly a little bit of traction. The roles are coming to you, so that you’re spending much less time looking out and extra time interviewing. The work has already been filtered to match your abilities. Plus, you don’t need to pay for any connects to submit a bid in the event you’ve been invited to interview, so it’s no danger.

Module 3: Optimizing Your Profile on Upwork

How you can Construction Your Profile

The little blue checkmark beside my title signifies that I’ve verified my identification. That is critically necessary, significantly in the event you’re in america as a result of shoppers can lock down jobs to be seen solely by contractors in a particular geographic space. When you stay in that space however haven’t verified your tackle, you’re out of luck–you received’t even see the job, so that you don’t know what you’re lacking.

Upwork requires tackle verification through a government-issued ID and a follow-up video name. This additionally implies that your correct first title can be used, so in the event you go by your center title or a nickname, you’ll must make clear that for shoppers.

Subsequent is your profile image. You need to be very selective about which you select as a result of a poor image could make you seem distant, chilly, uninviting, or unprofessional. Select a picture that’s a high-quality shut up of your (clearly smiling!) face. 

Heat tones are preferable to chill tones and ensure your face is out of the shadows. Paint the image, from the very first second, that you simply’re somebody they’ll take pleasure in working with. If “nice” doesn’t describe your photograph, change it.

Your title is essential as a result of that is the very very first thing (after your title) that shoppers see if you bid. This might sound easy at first, however it’s a bit extra difficult.

Some of the fascinating points of freelancing is that your work scope will be as broad or as slim as you want. For instance, my final 90 contracts break down like this:

  • Article Writing:
  • Resumes, LinkedIn, and Interview Prep:
  • Copywriting:
  • Analysis:
  • Ghostwriting:
  • Take a look at Creation:
  • Tutorial Writing:
  • Modifying:
  • Proofreading:
  • Distinctive Duties:
  • Venture Administration:
  • Social Media Administration:

Every of those is a wholly completely different kind of labor, so how your profile is structured could have an amazing impression in your capability to land a contract.

Upwork now means that you can create as much as two specialised profiles (for a complete of three), offering extra flexibility for varied sorts of work, however we’ll get to that in a bit. For the second, let’s focus solely in your principal profile.

This can be a continually evolving iterative course of as you discover your pursuits and develop your area of interest. Once I first started contracting, I centered on what I knew: resumes. I hate writing resumes. I’m good at it, however I don’t benefit from the work. 

I started bidding on jobs that me and moved from resume writing to copywriting to article writing, then to analysis tasks, modifying and proofreading, ghostwriting books, writing exams, and managing advanced tasks.

If you wish to reinvent your self, that is the place to do it. When you already know your area of interest and are comfy there, you don’t have to maneuver past that.

Consider your profiles as resumes. It’s the way you symbolize your self to potential shoppers, and it must be completely focused to the type of work you need to do. The one technique to get that exact is to work on and replace it regularly as your profession develops.

The overview 

That is the world the place you get to go all out and discuss your self! Define your background, your {qualifications}, and your ability units.

Point out any specifics, like which coding languages or software program techniques you’re able to utilizing in the event you’re a techie, or describe your particular fashion in the event you’re an artist or a author.

The remainder of your profile will inform all of the nuts and bolts of your background, however the Overview is the place you get to weave a narrative. I don’t imply a literal one, however you may tie collectively the entire distinct (and infrequently wildly completely different) skills you convey to the desk. Since shoppers usually rent on a per-task foundation, the extra they get to know you and what it’s important to supply, the extra possible you’re to get rehired.

The opening line 

“Name me Ishmael.” “It was the most effective of occasions, it was the worst of occasions.” “To start with.”

If you wish to seize somebody’s consideration and put a bookmark of their thoughts the place your title is, you may’t have a mean opening line. 

It is best to spend as a lot time on this one sentence as you do for the complete remainder of the Overview put collectively, so 50% of your time is devoted to determining exactly what you need this one sentence to be. Attempt to distil the whole lot you’re and might do all the way down to a single assertion. Mine is straightforward:

“I assure satisfaction.”

On the finish of the day, I’ll do no matter it takes to get the consumer what she or he wants. I’ve turned off my hourly tracker earlier than and discovered a brand new ability set simply so I may handle one thing a consumer wanted, even when it was outdoors the scope of the contract. 

Don’t make a grand promise you received’t be capable to preserve or attempt to paint your self as one thing that you simply’re not. In the most effective case, you’ll find yourself with a string of upset shoppers, subpar suggestions, and the lack to efficiently function on the platform.

I additionally set a really excessive bar for my work. If a consumer doesn’t like what I’ve given them, then they don’t pay. Interval. I’ve needed to eat the price of an entire challenge twice throughout my freelancing profession, however the fascinating factor is what occurred subsequent. 

Each shoppers had been so impressed with that coverage that they rehired me instantly for subsequent work, which I knocked out of the park.

Upwork values accuracy and places a excessive premium on it. Describe who you’re, again it up with motion, and also you’ll get five-star suggestions. Anybody with a skillset and an excellent angle can do effectively on this platform, however don’t attempt to be one thing you’re not.

The opening paragraph 

After your first sentence comes the second (name me Captain Apparent). The remainder of your paragraph ought to expound on that first line: make it brief and candy, however full the image. Right here’s what mine says:

My major aim is to just be sure you get precisely what you need. Every time I full a job, I all the time ask my shoppers if I’ve performed the whole lot attainable to earn a five-star score. My favorite response to this point has been: “Can I offer you six?” That’s the type of high quality I present.

When you spent 50% of your whole Overview time on the opening line, you must spend one other 25% of it on the remainder of the opening paragraph. Bear in mind, each single consumer and Expertise Specialist who sees your profile will learn your opening line, and most of them will learn a quick introductory paragraph. When you don’t seize their consideration right here, although, they’ll by no means go any additional.

Splendid content material features a high-quality piece of suggestions from a consumer (particularly if it seems on certainly one of your closed contracts). The underside line is that this: let the consumer know what you convey to the desk.

The physique 

You additionally need to embody your worth proposition right here: what’s it that you simply’ll do for the consumer? I are typically a jack of all trades, and my profile displays that. When you rent me, you’re getting somebody expert in X, Y, and Z, however can handle just about the rest if want be. My profession remains to be evolving: I haven’t determined what I need to be after I develop up but, and I’m happy with that.

When you’re a specialist, nevertheless, your profile goes to look a bit completely different. You’ve discovered your area of interest, you’re comfy in it, and also you don’t plan on going wherever. There’s completely nothing incorrect with that; you simply have a barely completely different worth proposition. 

You give the consumer the power and rigidity to type constructing blocks for digital companies. You’re extra prone to be on this space in case your occupation requires intensive schooling (suppose Grasp’s diploma or greater), certification (akin to a CompTIA Safety+), or expertise.

This final criterion is attention-grabbing as a result of the sorts of jobs you’ll discover on Upwork are just about limitless. Fairly a number of shoppers will get on Upwork to rent an professional for a fast piece of recommendation, ask their opinion about one thing, shut out the contract, and go on with their lives. I’ve labored with HVAC technicians, CNC machinists, supply truck drivers, bartenders, and development employees remotely. You could find cooks and welders, plumbers and electricians, servers and home cleaners. 

If a consumer wants a specialty, the possibilities are excessive that he’ll be capable to discover a freelancer on Upwork with the expertise he’s on the lookout for. Arguably probably the most engaging facet of Upwork to shoppers is that they’ll discover exactly who they want for under so long as they’re wanted. 

They don’t have to rent anybody for a extra prolonged interval than obligatory, aren’t restricted to the ability units of their present workplace employees, and in the event that they don’t rent the precise individual at first, it’s straightforward to strive repeatedly at a low value. 

Your job is to make sure that you’re outlining who you’re so the consumer can consider that. When you’re not employed, there was a greater match and positively extra give you the results you want on the market, so don’t get discouraged. If you’re employed, you’ve performed your pre-work and know that it’s a wonderful match.

Right here’s my overview:

I assure satisfaction.

My major aim is to just be sure you get exactly what you need. Every time I full a job, I all the time ask my shoppers if I’ve performed the whole lot attainable to earn a five-star score. My favourite response to this point has been: “Can I offer you six?” That’s the type of high quality I present.

I’m an skilled challenge supervisor and have employed, evaluated, and overseen a whole lot of freelancers on Upwork throughout dozens of ability units.

When you’re on the lookout for somebody who’s intimately conversant in this platform and might information your efforts, I can meet your wants.

Once I taught management and communication at Oregon State College as an assistant professor, my college students described me as “modern,” “unmatched,” “mind-blow-ingly glorious,” and the “finest teacher ever.” I used to draft and edit the enterprise communications, press releases, and speeches for the present Director of Public Affairs for the US Air Pressure, Normal Ed Thomas. When you try my LinkedIn profile, you’ll discover a private endorsement from him the place he describes my work as “world-class.”

My work expertise is broad and assorted, which supplies me a novel perspective from which to tug when creating written content material. I’ve been a professor, an govt assistant, author, firefighter, proofreader, editor, investigator, navy veteran, pupil, development employee, retail affiliate, and big-box retail supervisor, to call a number of. I’ve an in depth background in debate, speech, and weblog writing.

I’ve additionally labored extensively with resume drafting, modifying, and overview; the final resume I edited for a consumer was so profitable that he was informed by his boss (after he obtained the job) that she knew she was going to rent him after she first learn his resume.

One in all my niches is working with high-level admissions and utility packages. I’ve labored with a number of shoppers on the graduate degree and at the moment have a 100% admissions charge into Harvard, Stanford, Columbia, and INSEAD graduate packages.

One in all my biggest strengths lies in critically analyzing advanced data, then delivering that content material in an simply digestible format particularly tailor-made to my viewers.

I earnestly imagine within the energy of an excellent title and popularity; my highest precedence is ensuring that you simply, the shopper, are glad. 

Please don’t hesitate to achieve out to me with any questions that you’ve; I’ll be comfortable to debate how I can meet your wants or refer you to a extra certified author if the subject material requires it.

Take a second to overview the construction of the writing. Within the majority of different purposes, you must have one paragraph movement into the subsequent. To your Upwork profile, use a extra modular fashion, the place every paragraph can stand by itself and discusses one particular ability set.

Since you’re attempting to offer the Expertise Specialists and shoppers each alternative to search out you, you’ll need to write a considerable quantity in your Overview. 

Nobody goes to learn it from high to backside. It’s much more possible {that a} consumer will scan by means of the Overview till she sees one thing that piques her curiosity: she’ll learn that one paragraph, and by the tip of these two or three sentences, she ought to be capable to inform whether or not you’re the precise match for the job.

That’s what the Overview is meant to be, however what may be much more necessary is what it isn’t, so let’s dig in.

The 5 Don’ts of Overviews

  • Don’t waste your opening line or paragraph If this doesn’t seize their consideration, they received’t learn the remaining.
  • Don’t say something that the consumer can verify by your profile with out scrolling. You may be tempted to spotlight you probably have the Rising Expertise, Prime Rated, or different badges, or maybe quote loads of consumer suggestions that seems under (a single quote is sweet, however bulleted lists of evaluations aren’t). These are improbable issues, however if you point out it on a display screen the place the consumer can already see it, you’re redundant at finest. At worst, you could possibly kill your probabilities of touchdown the contract.
  • Don’t copy and paste your resume. You need to inform a narrative right here in an expert, pleasant method.
  • Don’t be tremendous technical. Even in the event you’re a software program developer or IT skilled, most of the shoppers on the lookout for you received’t be well-versed in what your eight certificates or 4 programming languages imply. Embody these decrease in your Overview, however preserve the general tone and content material conversational and comprehensible.
  • Don’t attempt to be flashy. Some contractors attempt to make their profile stand out by utilizing exclamation factors, phrases in all caps, or artistic punctuation. Keep away from this. It isn’t skilled and doesn’t make you stand out anymore (at the very least in a optimistic method).

Hourly charge 

Upwork is an inherently feedback-based platform, which means one of many instruments it’s important to domesticate is a well-established profile. When you’re incomes a considerable wage doing the identical factor on the surface, you’ll possible must set your charges on Upwork a bit decrease till you’ve obtained a number of stable suggestions on accomplished contracts. 

After getting a longtime profile, you may simply cost extra in your providers than you do on the surface, however you’ve obtained to place that foundational work in first, and also you’ll do it rather more rapidly in the event you cost decrease charges initially.

All the time begin your charges on the low aspect till you may justify it together with your profile power. Even in the event you strong your total profile and earn a Rising Expertise badge, shoppers may nonetheless be reluctant to rent you as a result of they don’t know in the event you’re misrepresenting or inflating your job abilities. 

Nevertheless, when she sees a historical past of individuals from her neighborhood interacting together with your profile and supplying you with excessive scores, you’ll be capable to increase your charges quickly to get to what the market will bear.

I wished to do that full-time, so I pursued it exhausting. I set my preliminary charge at $25 an hour and started placing outbids. It took some time to generate these first few shoppers, however as soon as I obtained the ball rolling, I saved bidding. I’d get a full plate of labor, increase my charges by $10 an hour, and instantly start bidding for jobs that had been additional out. 

As a result of I waited till I had a full plate, I all the time negotiated pay from a place of power–I by no means wanted any of the roles I used to be bidding on as a result of I used to be all the time leaning ahead.

The draw back of this method is that it may be straightforward to overcommit your self. When you simply need to do that on the aspect, you’ll need to strive a distinct method. Set your charges 10 to twenty p.c decrease than you suppose you have to be incomes till you get these first ten feedbacks. 

As soon as that’s performed, increase your costs to what you suppose you have to be gathering and bid at no matter tempo you’re feeling comfy with.

Complete earnings 

The one technique to change that is to work your butt off and win, then execute contracts. You’re on the proper place to make that occur.

Complete jobs 

This is a superb indicator of how trusted a freelancer is. Consider it like stars on an Amazon product score: 4.9 with three evaluations isn’t unhealthy, however 4.9 at 100 evaluations routinely makes you prepared to pay a better premium for that services or products.

If you wish to do that full time, you’ll possible hit some extent the place you will have all of the work you want, and also you’re not actively looking out anymore. Maybe you’re lucky sufficient to have one or two contracts that present forty hours of labor per week at your full charge. 

If that occurs, make sure that to take a small, fixed-price contract as soon as a month simply so that you’re staying contemporary, persistently including new suggestions to your profile, and sustaining your eligibility to earn the Prime Rated (or different) badge(s). 

This additionally retains you in a bidding routine; in the event you ever lose a type of giant contracts, you may bounce proper again into the sport and change it. The longer you go with out competing for brand spanking new work, the longer it is going to take to shake the rust off and change it.

Complete hours 

You too can enhance your profile power and its “belief issue” by working hours. Some freelancers favor the construction of a fixed-price fee system. 

There’s nothing incorrect with that, however don’t neglect hourly jobs fully. This disproportionate steadiness can create doubt within the consumer’s thoughts for a quick second, and generally that’s on a regular basis you will have earlier than they select another person. Contemplate this profile:

Module 3: Optimizing Your Profile on Upwork

He’s Prime Rated with a 95% approval score–spectacular! He’s earned $30,000– sure! He’s closed 144 jobs–glorious!! He’s labored 74 hours–wait, what?

That second of doubt is what you need to keep away from. Develop a well-rounded profile, even when it’s important to sometimes take lower-paying jobs that can strengthen a facet of your profile. Bear in mind, that is your profession now, and an excellent title on Upwork is the whole lot if you wish to freelance efficiently.

One more reason to develop a well-rounded profile shouldn’t be getting excluded from job alternatives. Shoppers can choose a filter for under freelancers who’ve logged greater than 100 hours. 

Regardless of this freelancer being an outstanding author, he could be excluded from these search outcomes. The extra balanced you’re, the extra advantages you see.

Privateness settings for profile earnings show

Upwork defaults to exhibiting how a lot every contract has been value: each your charge of pay and the whole earned on the contract. That is helpful for a number of causes. 

First, it permits a possible consumer to see the context of the suggestions you’ve obtained. Seeing a 5-star score with a killer remark means much more when you may see it’s hooked up to a $2,000 payday than when it may very well be something–and there are contracts for $5 on Upwork.

You’ll be able to toggle this setting to cover it out of your profile, however I’d solely suggest this in uncommon conditions. For instance, in the event you’re extremely certified in an space and can be charging a considerable charge (e.g., >$60/hr), however your first few contracts had been at a a lot decrease degree (e.g., <$20/ hr). 

You don’t need to lower future earnings by setting shoppers as much as count on smaller quantities, so this could be a uncommon case the place hiding your revenues may very well be the precise name. 

Even in these distinctive conditions, nevertheless, you don’t need to do that for lengthy–maybe 3-5 closed contracts within the ballpark you need, then toggle it again on. 

As a freelancer, that you must undertake a totally completely different mindset towards funds than the standard enterprise world has. In most firms, you’re actively discouraged from discussing your charge of pay, it doesn’t change usually, and the considered asking for extra money out of your boss is sufficient to ship many individuals into an outright panic assault. 

As a freelancer, you set your charge of pay–and shoppers count on that. Your charge will change primarily based on the job and the consumer; Upwork means that you can change any particular person contract bid to a quote fully completely different from what you point out in your profile. 

Getting comfy with valuing your self and articulating that could be a ability set you need to develop.

When you really feel responsible about asking for a excessive pay charge, as many do, you may have a look at issues from a consumer’s perspective. Let’s say that you simply earn $25 an hour at your full-time job and concurrently promote your providers on Upwork. 

Your default assumption could be to cost the identical charge, however that isn’t true. Employers pay onboarding/orientation/ coaching prices, payroll taxes (your employer matches the whole lot that will get deducted out of your aspect of the paycheck), advantages, and finally-your wage. Add all that collectively, and your employer is definitely paying practically $42 per hour to make use of you!

Then, there’s what we name the “alternative value” of employment. When your organization hires you, they’re committing to pay you for a sure period of time or effort (e.g., 40 hours every week for a full-time job). 

They’ve dedicated to spending a sure sum of money, no matter whether or not you’re gainfully employed or not. Within the instance above, your $25/hr job requires the employer to put aside $84,000 a yr! Employers have interaction in intensive cost-benefit analyses earlier than they determine to authorize one other place merely as a result of value.

Hiring a freelancer skirts the vast majority of this. Companies don’t need to pay taxes, advantages, or onboarding prices. They don’t need to decide to something past paying for a right away process, to allow them to flex up and down as enterprise wants come up, making their prices extra predictable and in the end decrease. As a substitute of committing $84k, they may rent you at $50 an hour for a month and solely spend $8k, making it a win for everybody.

Video introduction 

If you’re something apart from a media creator (suppose something within the videography subject), don’t fear about making a profile video–it solely serves as a legal responsibility. If a consumer must conduct a video interview to see the way you current your self or be sure you’re well-spoken (some contracts require these traits), they’ll request a video interview.

In the event that they don’t, you’re permitting them to do one thing most of us do: critique the video. Individuals have a look at your background, your outfit, the lighting in your face. They’ll take into consideration the standard of the audio, whether or not you spoke an excessive amount of or too little, or whether or not they appreciated the best way your voice sounded. 

It’s attainable that this might do you some good, however (apart from media creators), there isn’t a lot you could possibly showcase right here that might additional persuade somebody you’d do an excellent job.

Nevertheless, if you’re a media individual, this may be the proper place to showcase a few of your finest work. You possible have already got a video, or can produce one comparatively simply. When you determine to do that, needless to say you need it to be brief, candy, and to the purpose. 

It is best to cleanly showcase a broad vary of your abilities, however you shouldn’t attempt to cram the whole lot right here. Give them the most effective style you may, then get out. Even when they’re hiring you to supply a documentary, they don’t need to watch one.


You’ll be able to select two major settings: Out there and Unavailable. If it’s the previous, you may point out certainly one of three ranges: greater than 30 hrs/week, lower than 30 hrs/week, and as wanted – open to presents. If it’s the latter, you may point out the date you estimate you’ll change into obtainable once more.

Upwork makes use of this to filter how they promote your profile to shoppers who’re sending invitations for jobs. When you mark your self as unavailable, you’ll be dropped from the advice record. When you’re obtainable, you’ll seem within the listings; the extra open you’re, the less restrictions there can be in what sort of jobs for which you’re eligible.


This can be a essential facet of your profile and a major determiner within the sorts of jobs you’ll get. The vast majority of you’ll possible be Native or Bilingual in English, however in the event you record another languages, make sure that you may again up no matter degree you record. 

Bear in mind, it’s all the time higher to knock one thing out of the park and exceed expectations than fall only a bit brief. There are 4 ranges of proficiency for language:

  • Fundamental – I write on this language decently.
  • Conversational – I write and communicate this language effectively.
  • Fluent – I write and communicate this language virtually completely.
  • Native or Bilingual – I write and communicate this language completely, together with colloquialisms.


Schooling issues. When you can think about a selected job process on the market, you’ll ultimately discover a contract on Upwork for it. If somebody needs to guage the tutorial high quality of a particular main at a selected establishment of upper studying throughout a novel set of years, simply having that listed may make you a shoo-in for a straightforward job (sure, I’ve seen contracts like this on the market). 

When you didn’t attend faculty however graduated highschool, take into account placing that there. Even in the event you simply have a GED, this generally is a feather in your cap.

Bear in mind, we’re not apprehensive about checkboxes for the sake of checkboxes. We need to give the consumer the whole lot they should rent you for the broadest vary of potential jobs. When you think about the total vary of particular person duties posted by the entire companies and shoppers on Upwork, it’s straightforward to see how any extra hiring issue may make the distinction in getting you a contract.


Upwork used to have a number of teams that offered a neighborhood of prescreened freelancers for shoppers to browse. All however certainly one of these has been eradicated; the one one left is the US Army Veterans group. When you’re eligible, join, they usually’ll vet you (pun meant). This may be useful; I’ve been employed off this group for 2 contracts that required navy expertise. When you’re not a vet, although, don’t fear about this.

Expertise clouds 

I discussed an employer’s onboarding prices earlier. Massive enterprise Upwork shoppers usually discover that working with shoppers who’ve expertise with their firm can persistently yield higher, extra environment friendly outcomes. 

There’s much less spin up with every contract, and freelancers can usually be paired with the identical challenge supervisor.

Being accepted right into a expertise cloud is an enormous deal as a result of it will increase your probability of subsequent contracts, and repeat enterprise is all the time good. You’ll even be on the high of the record for invites from that consumer, which means you don’t need to pay for connects. Lastly, you may get e-mail notifications of recent job postings from the enterprise employer, even when they haven’t explicitly invited you.

The one technique to change into a part of a expertise cloud is to finish a contract with the enterprise that owns the cloud. When you see a job posting from an enterprise consumer, a wonderful technique is to decrease your bid barely to extend your probabilities of being employed for that first contract. Knock it out of the park, and also you’re in.

Right here’s an instance of what an Enterprise consumer’s “About” part would appear like on a job put up.

Module 3: Optimizing Your Profile on Upwork

Work historical past & suggestions 

That is the one most important facet of your Upwork expertise, arms down. You might have some management over it (we’ll talk about that later after I stroll you thru a full contract), however for probably the most half, what occurs right here is solely decided by your shoppers. 

The excellent news is that your shoppers are going to base their suggestions on how effectively you labored out, so that is in the end in your arms as effectively.

There are a number of pitfalls to keep away from right here. Some shoppers put up jobs for easy duties: leaving an Amazon product overview, or score a cell app within the App Retailer.

They provide low pay ($5 – $10 for the whole job) and a 5-star overview. This may be tempting if you’re beginning and attempting to land your first few contracts, however I like to recommend avoiding these jobs. 

Essentially the most vital motive is that the title of the contract usually very clearly advertises that it is a just about nugatory contract that’s blatantly gaming the system–and that goes in your profile completely.

You’ll acquire a short lived bump in scores, however the tradeoff of compromising your work historical past high quality isn’t value it.

When you’ve gotten your self in a bind and have a low Job Success Rating, you might need to rebuild from scratch–and it is a time the place contemplating contracts like this may very well be an possibility. When you’ve dropped under an 80% approval score, you’re most certainly not going to be thought-about for contracts associated to your major subject.

As a result of Upwork ties your profile to your identification (as they need to), you may’t simply begin over-you should overcome it. Apart from this restricted set of circumstances, nevertheless, keep away from these. We’ll speak extra a few full contract life cycle in Module Six, significantly concerning tips on how to shut a contract efficiently.


A sturdy portfolio is without doubt one of the hallmarks of an entire profile, however the advantages generally is a bit oblique. This space is essential for visible fields akin to graphic designers, photographers, and videographers. Extra conventional fields will wrestle–it’s difficult to impress somebody together with your portfolio of accounting clerk duties, for instance.

I all the time suggest that you simply put at the very least 4 tasks in your profile as a result of that maximizes the quantity of house obtainable to you. Having a strong portfolio communicates you’re severe about being a freelancer and skilled in your subject–even in the event you by no means have a single consumer click on on any of the objects you’ve positioned there.

Consider it this fashion: if somebody rolled as much as a primary date they usually had been lacking the rear passenger door on their automotive, would you will have a optimistic or unfavourable opinion of them? 

More than likely fairly unfavourable, although you could possibly date that individual for a yr and by no means truly use that door. Simply because it doesn’t straight contribute to you being employed for a person contract doesn’t imply that it doesn’t present an “entourage impact” that will increase your long-term probabilities of success.

Every portfolio entry doesn’t need to be very strong, so don’t be intimidated. Even in the event you work in a subject that isn’t as straightforward to show as images or graphic design, take into consideration tasks you’ve labored on or particular person duties that you simply’ve mastered. 

Just about something can go on this place, so mentally undergo your work expertise, what you need to be employed for, and discover the 4 finest matches.


The abilities part is each vital and dynamic. Vital, as a result of this is without doubt one of the most important cornerstones for a way shoppers and Expertise Specialists match you to jobs. 

The #1 most necessary rule for this part is all the time to have it absolutely populated with ten ability units. Upwork makes use of predictive textual content if you’re filling out this part, so in the event you’ve exhausted your occupational vocabulary and nonetheless have fewer than ten, merely go down the alphabet. 

Enter an “A,” then see what pops up. Scroll down the record, then repeat with B, and so forth. I assure you’ll be capable to discover ten abilities.

This part can be dynamic, and you must examine it each month to make sure it’s nonetheless present. Typically your job focus modifications; this capability to rapidly evolve is without doubt one of the most important benefits of contracting. 

At occasions you’ll uncover phrases that extra appropriately describe you; replace them accordingly. The underside line is that you must by no means let this go old-fashioned. Earlier than I’m going into the subsequent part, I must establish one other core space the place your expectations ought to change as you transition from conventional employment to freelancing.

Company America has fallen in love with box-checking, however in creating a quantifiable, apples-to-apples comparability system, it may be straightforward to overlook that not all apples are of equal high quality. Somebody who did the naked minimal to examine the entire packing containers isn’t even in the identical league as somebody who labored his ass off to develop a stellar set of abilities.

Freelancing, basically, operates off of merit-based employment slightly than a checkbox-based method. If you are able to do the job, shoppers not often care what sort of instructional pedigree you will have. 

Somebody who has a Masters in Pc Science however can’t remedy your IT issues merely received’t compete with a highschool dropout who has spent the final ten years instructing himself the ins and outs of IT. 

As a consumer, all I care about is whether or not the individual I rent can knock it out of the park, and a very powerful measuring stick for me is consumer suggestions.

Understanding this angle shift is essential as you progress into the subsequent part, the place we talk about checkboxes. Utilizing checkboxes to speak advantage is a far completely different animal from utilizing checkboxes for their very own sake. As you develop your profile, do not forget that your principal aim on this part is to speak competence with each phrase.

Pre-packaged tasks When you have a set of abilities that’s extra modular, itemizing a pre-packaged challenge will be a wonderful strategic transfer. Let’s say you transcribe textual content from audio recordings and cost a certain quantity per hour, otherwise you’re an animator and realize it usually prices $X to create a thirty-second video. 

This may function a kind of “pre-interview,” the place a consumer trying to find the precise freelancer can see your work and get an approximate quote with out you having to do a factor.

The much less modular your abilities are, the much less helpful this part is, and that’s not an issue. Bear in mind, if it isn’t helpful to you, it most likely isn’t useful to anybody you’d be competing towards.


This lets you herald consumer testimonials from non-Upwork sources. It’s very helpful in a number of particular circumstances: When you’ve by no means been a freelancer,  however have coworkers, prospects, or shoppers who would endorse you (for instance, such as you’d see on LinkedIn).

When you’re a freelancer who’s coming from one other platform. To populate this part, click on on the plus icon adjoining to it. Upwork will present a type with fields for the consumer’s first and final title, title, enterprise e-mail tackle, LinkedIn profile, the kind of challenge you accomplished for them, and house the place you may write a message to your consumer. 

It’s all the time finest to achieve out to a consumer earlier than sending them a type e-mail and ensuring that they’re prepared to offer you a optimistic endorsement. If the consumer expresses any privateness considerations, reassure them that their final title received’t seem on the suggestions, and their LinkedIn profile is just for Upwork workforce validation functions (they don’t need you endorsing your self through e-mail) and received’t be linked to them.


Certifications for the sake of certifications imply nothing (although that award-winning pie I baked within the 2nd grade was certainly a real murals). In sure industries, nevertheless, these are the gold customary of high quality.

Community Safety is arguably the largest purveyor of instructional certificates, and the vast majority of these have actual worth. When you have CISSP, CompTIA Safety+, or CISM, for instance, you’ll possible by no means lack work.

You’re the most effective choose of whether or not a certificates has worth in your trade or not. If it does, by all means–add it. If it doesn’t, much less is extra right here. That is the one space I like to recommend leaving clean in the event you don’t have one thing that can add demonstrable worth to it.

Employment historical past 

That is the closest you’ll see to a conventional resume on somebody’s Upwork profile, however it must be written in another way. In a standard resume, you need to pack each inch of white house with bullets which might be very condensed, generally to the purpose of being practically unreadable to folks outdoors of that trade.

Change bullets for narratives right here: merely inform a consumer what they need to learn about your skilled background in a single or two paragraphs. Write within the first individual (e.g., “I did X”) slightly than the third individual (e.g., “Johnny did X”). Be refined sufficient that it’s professionally written, however don’t be too conversational–keep away from slang. Clarify abbreviations the primary time you employ them, like this: “Do you know that NASCAR (Non-Ath-letic Sport Centered Round Rednecks) doesn’t truly stand for that?”

The aim of this part is to make studying it as simply digestible as attainable for the consumer. Do not forget that the second a consumer will get pissed off, overwhelmed, or confused, they’re going to skip the complete part. That kills the worth of what you will have there, so it’s important to put in some effort right here. 

The excellent news is that previous entries on this part don’t change except you select to replace or rewrite them. Put in a stable effort upfront, drop it in your profile, after which overlook about it–you shouldn’t need to do something right here in the event you wrote it accurately the primary time.

Different experiences 

This can be a little bit of a catch-all for something that didn’t simply match into different classes. For instance, you probably have a navy tech college that didn’t lead to a certification or diploma, embody it right here. 

When you went by means of an intense week-long coaching session to raised your self in a selected space, that is the proper place for that. Conferences, conventions, instructing alternatives–all of these will be listed right here.

Specialised profiles 

Specialised profiles have all the identical options as your principal profile. Their major profit lies in permitting a contractor to current themselves as specialists in varied areas, and you’ll even set completely different pay charges. You too can choose which contract seems in your specialised profiles. 

I’ve two: along with my writing/challenge administration principal profile, I’ve one as an expert researcher and a 3rd that focuses explicitly on ghostwriting. When you work in quite a lot of impartial niches, you must take into account making a specialised profile for each. 

This gears you extra particularly to explicit sorts of work, and the higher a match you can also make your self for a particular contract, the higher your probabilities of getting it.

That being mentioned, most freelancers (particularly these beginning out), mustn’t create secondary profiles. Do not forget that Upwork is an inherent feedback-based platform, and specialised profiles function solely the work and experiences relevant to them. 

It’s significantly better to create a single, strong profile and instantly start bidding than spend hours or days creating subsequent profiles earlier than you’re steadily touchdown contracts.

Your Job Success Rating (JSS) 

That is arguably probably the most vital metric in your Upwork profession. Upwork’s Job Success Rating, or JSS, is the share rating proven close to the highest of your profile. It’s the single most necessary factor in the case of touchdown contracts on Upwork. 

On this chapter, I’ll clarify what it’s, the way it’s calculated, what you are able to do to maximise your JSS, and tips on how to keep away from and get well from frequent pitfalls.

There are loads of particulars on this part, and it may possibly get difficult rapidly. Don’t be overwhelmed. In truth, in the event you’re simply beginning out, you must solely learn till the “If You Encounter Issues” part. Don’t go additional. All the pieces as much as that time offers you the instruments that you must succeed. Nevertheless, in the event you encounter issues (boy, that is handy), go to that part and begin studying.

The precise algorithm isn’t one thing Upwork reveals; they need to preserve folks from gaming the system. When you’re within the Upwork world for lengthy sufficient, you’re going to listen to a number of complaining in regards to the JSS, however it’s usually undeserved.

I’ve discovered that complaints all the time come from certainly one of three teams of individuals: Freelancers who’re usually crappy and the JSS is designed to penalize. Freelancers who don’t perceive the way it’s calculated or used and misread what’s happening.

Freelancers who’ve hit frequent pitfalls and don’t know tips on how to get well. I can’t provide help to with the primary one, however I can with the opposite two.

How the JSS is Calculated

You’re not going to get a JSS till you’ve usually accomplished between 5 and eight contracts. Typically it takes longer than this, however that’s the norm. This window is vital, and I’ll clarify why in a minute. The essential calculation seems to be like this:

(profitable contract outcomes – unfavourable contract outcomes) / whole outcomes

Let’s say you’ve closed eight contracts. Seven of them went effectively, however one went fully sideways. The approximate rating would appear like this:

(7 – 1) / 8 = 75%

As you may see, unfavourable contracts have a disproportionate impact in your JSS. Upwork designs it this fashion as a result of they need to strongly encourage satisfaction, and unhealthy outcomes are penalized.

Your JSS is calculated in accordance with three completely different timelines: 6-, 12-, and 24-month histories. Until you’ve been freelancing for lower than six months, these will often produce completely different values, and Upwork takes the very best worth. These calculations are run each two weeks.

Module 3: Optimizing Your Profile on Upwork

Realizing this timeline can be essential after I talk about methods for recovering from a poor JSS.

How Contracts are Weighted

There’s, in fact, fairly a little bit of latitude in how that is calculated. Maybe your unfavourable contract end result wasn’t a 1-star score; perhaps it was 3.5 stars, and Upwork received’t penalize you as a lot for that. 

All the time try to earn the most effective score you may; even when that isn’t 5 stars, 4 remains to be thought-about a optimistic end result. 

The contract worth can be thought-about. Let’s say a consumer employed you for a $75 job, and the poop hit the oscillator: you bought one star and nasty remark. That can be given far much less weight than a $10,000 contract that’s been happening for a yr.

When you get unfavourable suggestions after a $75 job, it may very well be because of various causes, however in the event you get dinged after incomes $10k, you need to have performed one thing fairly unhealthy.

Lengthy-term shoppers can present a lift to your rating. When you go to Discover Work >My Stats, you’ll discover a statistic indicating the share of your shoppers who’re long-term. If you’re simply beginning out, it’ll be 0%, and it’ll most likely dangle on the market for some time. 

That’s not an issue: some freelancers favor short-term tasks and construction long-term careers out of these. Having no long-term contracts doesn’t penalize you, however in the event you’ve obtained them, it may possibly present a lift.

One of many issues I respect about Upwork is that they need to cull unhealthy shoppers and take an energetic function in ensuring that occurs. When a contract is closed, you get to charge the consumer as effectively, and shoppers with a historical past of unfavourable suggestions and poor collaboration will be flagged and even faraway from the platform. If both of these occurs, that consumer’s suggestions received’t rely towards your JSS.

Avoiding JSS Pitfalls

Upwork is a feedback-intensive platform. Get good scores and also you’ll thrive. When you don’t, nevertheless, you may knock your self out of an Upwork freelancing profession fairly rapidly. When you comply with these finest practices, you’ll keep away from the most typical JSS pitfalls that get new freelancers into bother.

Give attention to establishing your JSS If you first start, you may assume you’ve obtained 5 to eight contracts earlier than you get a JSS, and that is the time to spend money on it. It is best to observe these jobs intently and make giving your consumer a fantastic expertise a precedence above actually the whole lot else.

The sum of money you’re being paid is irrelevant. The kind of work you’re doing is essentially irrelevant. Touchdown and executing entry-level contracts if you’ve billed your self as an professional doesn’t matter. The one factor that issues proper now’s getting good suggestions.

Select the precise contracts There are two sides to this coin: choosing the right shoppers and choosing the right duties. What you must search for in a consumer is roofed in Chapter 4. The roles you search for must be short-term, fixed-price, and include issues you recognize you may knock out of the park.

Underbidding, under-promising, and overdelivering at this level are necessary. At this stage of the sport, you’re not attempting to maximise profitability–you’re setting your self as much as maximize profitability for the remainder of your Upwork profession, which may final for years.

Let the consumer finish the contract Any contract will be terminated by both the freelancer or the consumer. Nevertheless, solely the get together that initiates the conclusion is required to offer suggestions; it’s elective for the opposite get together. 

When you finish the contract, there’s no stress for the consumer to charge you, even when she feels positively towards you. Nevertheless, in the event you let her finish the contract, she’ll be required to enter values in all of these fields. (The flip aspect of that is that in the event you suppose a contract goes to go badly, you’ve tried the whole lot to repair it and nothing is working, you must finish the contract—that decreases your probability of the consumer leaving unfavourable suggestions.)

If a consumer doesn’t depart suggestions, you face two issues. The primary is the lack of a possible optimistic–you’ve earned a score, however you’re not receiving it. The second is introducing a attainable unfavourable: though Upwork doesn’t penalize you for one or two contracts that finish with out suggestions, if it turns into a pattern, your JSS will drop.

If you’ve despatched the consumer the ultimate deliverable, ask the consumer the five-star query I launched in Module 4:

“On the finish of a contract, I all the time prefer to ask whether or not I’ve performed the whole lot attainable to earn 5 stars. If I haven’t, would you let me know earlier than we shut out? Your satisfaction is my high precedence, and I’d like to repair something that I can.”

This suggests that the whole lot is finished out of your finish, they usually can finish the contract every time they like. I are inclined to get a reasonably excessive charge of client-initiated contract terminations with this method, which triggers consumer suggestions and boosts your JSS. 

Often, I’ll have a consumer come again with a optimistic response (“No, you had been nice! I actually loved working with you!”) however then do nothing. The contract simply sits.

Needless to say there’s no rush. You’ve clearly knocked this contract out of the park, and Upwork received’t penalize you for leaving a contract open with no exercise for a number of weeks and even a few months. As soon as every week has passed by, you may ping the consumer. 

Politely clarify how important suggestions is to your Upwork profession, and it helps your profile out if the consumer closes the whole lot out and marks “Contract efficiently accomplished” as the explanation for it ending. I often say one thing like this:

Hello! If there’s nothing else I can do for you on this contract, would you thoughts closing it out?

It seems to be higher in Upwork’s eyes if the consumer closes the contract out and marks that the job was efficiently accomplished, and the suggestions I get actually helps me as a freelancer.

When you’ve performed an excellent job for a consumer, you’ll discover that they’re often very prepared that can assist you out, particularly if it doesn’t value them something. Don’t hesitate to inform them that good suggestions will provide help to and is far appreciated–simply don’t come throughout as demanding, pressuring, or begging.

If the consumer disappears, I’ll usually wait two extra weeks, then ping them once more and wait every week for a response. At this level, it’s been a month for the reason that final contact, and in the event that they haven’t responded by now, they’re not going to. I’ll proactively shut the contract from my aspect at that time and transfer on.

If You Encounter Issues

Ideally, your first eight contracts will go flawlessly, and also you’ll have eight five-star evaluations with glowing feedback. When you do the whole lot I’ve informed you to this point, you’ll maximize your probabilities of that taking place. That’s not all the time the case, although.

You all the time need to preserve at the very least a 90% JSS. This places you on observe for the Prime Rated badge, retains you from being eradicated from consumer search filters, and makes you engaging to shoppers when submitting bids. When you drop under this, you’ve put your self in a gap that’s going to be troublesome to dig your method out of.

Let’s revisit how the JSS is (roughly) calculated and the sooner instance.

(profitable contract outcomes – unfavourable contract outcomes) / whole outcomes

When you’ve closed eight contracts and 7 of them went effectively, however one went badly, your approximate rating would appear like this:

(7 – 1) / 8 = 75%

To get again to a 90% JSS, you’re going to have to shut out a complete of 20 contracts, 19 of which must be good.

(19 – 1) / 20 = 90%

Earlier, I discussed the significance of watching these first eight contracts like a hawk. If certainly one of them goes badly, that you must react rapidly. The excellent news is you possible have a little bit of time earlier than your JSS publishes, and at this level, having no JSS is best than a low JSS. Go to the search function of your job feed, click on within the search bar, and hit “Enter.”

You’ll see an in depth itemizing of each job posted on Upwork for which you’re eligible. On this case, I’ve obtained practically 27,000.

Module 3: Optimizing Your Profile on Upwork

Click on on the “Filters” button and also you’ll see a display screen that appears like this:

Module 3: Optimizing Your Profile on Upwork

Click on the “Fastened Worth” possibility beneath Job Sort, then go to the Funds column and enter a most quantity of $5. Shut the filters, and also you’ll see this:

Module 3: Optimizing Your Profile on Upwork

With these two filters utilized, I’ve eradicated 99 p.c of the roles. Your aim is to search out 12 extra jobs which might be straightforward to win, straightforward to execute, and the consumer has a historical past of providing suggestions to freelancers. Listed here are a number of jobs that match the invoice:

Module 3: Optimizing Your Profile on Upwork

None of those jobs would take various minutes to use for, win, and full. You may not be capable to discover 12 energetic ones proper off, so save your search (there’s a button subsequent to the Filters button on the high) and examine it a few occasions a day till you’ve knocked these out. 

In fact, you may proceed to bid on regular tasks within the meantime, however the precedence is getting 12 extra contracts procured earlier than your JSS is printed.

When you do this, your JSS can publish and present 75%, however that’s high quality. You’ve landed all of the contracts that you must bump it as much as 90%. Full them, knock them out of the park, get five-star scores, and when the JSS recalculates in two weeks, you have to be at 90% and again in enterprise.

Recovering from a Poor JSS

Caveat: This part is difficult, detailed, and will be each irritating and discouraging. If you end up throwing your arms within the air, skip to the final paragraph, proper earlier than the part titled “The Essential Function of Timing.”

Some freelancers discover themselves with a poor JSS and fairly a number of contracts beneath their belts. Fixing this requires an analogous method to what I’ve outlined above, however with one vital twist: that you must personal your poor JSS to the shoppers that made it occur.

Destructive suggestions is just as everlasting because the consumer needs to make it. Upwork has an possibility the place you may reopen suggestions on a closed contract so the consumer can return in and alter it. With this in thoughts, your first step is to overview the contracts the place you didn’t obtain suggestions in any respect. Attain out to them and see in the event that they’d be prepared to go in and charge your efficiency. 

You might be getting penalized for having too many contracts with none suggestions in any respect, and that is comparatively straightforward to repair. You don’t need to get suggestions on each. Upwork states that it solely begins to rely contracts with out suggestions in the event that they change into extreme; if that’s the case with you, you may solely want a pair to vary earlier than you get dropped again into the “non-excessive” security zone.

When you’ve performed that and aren’t getting the outcomes you want, you’ll need to do one thing that’s going to take loads of humility. Revisit the contracts that went unhealthy. Return to these shoppers, personal what went incorrect in your half, and apologize in your function in it. 

Don’t begin a struggle, don’t blame them, and don’t even convey up what they did incorrect. I don’t care in the event that they had been 90 p.c incorrect and also you solely had 10 p.c of the fault. Maintain the deal with you and personal your 10 p.c. Inform them what you’ve discovered and can do in another way sooner or later.

After getting a dialogue going and it appears to be going effectively, ask them if they might be prepared both to offer you a second probability with a small process or change their suggestions. Don’t beg, however there’s no hurt in being clear about how a lot your JSS is negatively impacting you, and it’s precipitated you to comprehend that you must change a number of issues.

You received’t get replies from the entire shoppers, and also you received’t get optimistic responses from everybody who does write again. Nevertheless, reversing even single unfavourable suggestions can have a tremendously optimistic impact. Listed here are two examples:

Instance 1: 70% JSS with 20 closed contracts, 3 unfavourable.

(17 – 3) / 20 = 70%

Now, the identical scenario with one contract you’ve circled:

(18 – 2) / 20 = 80%

You simply gave your self a ten p.c enhance by adopting that method.

Instance 2: 73% JSS with 30 closed contracts, 4 unfavourable.

(26 – 4) / 30 = 73%

Now, the identical scenario with one contract you’ve circled:

(27 – 3) / 30 = 80%

As soon as once more, a single reversal can have a considerable impression. This isn’t a straightforward factor: humbling your self in entrance of somebody you disagreed with isn’t one thing anybody enjoys. Nevertheless, let’s have a look at each of these examples once more and see how exhausting it will be to work your method again to the identical degree by executing new contracts.

Instance 1: 70% JSS with 20 closed contracts, 3 unfavourable.

(27 – 3) / 30 = 80%

On this case, you’d have to shut out an extra ten contracts to interchange what you could possibly acquire with one reversal. If you wish to get to 90%, you’re going to have to shut out 60 contracts, the subsequent 40 of which must be optimistic.

Instance 2: 73% JSS with 30 closed contracts, 4 unfavourable.

(36 – 4) / 40 = 80%

On this case, you’d even have to shut out one other ten contracts to get to 80%. You’d need to get to 80 closed contracts, 76 of which had been optimistic, to get to 90%.

The rationale I current all of this isn’t to be discouraging. It’s not even to encourage you to interact in some Herculean effort to shut out fifty contracts in a month. I need you to see how closely unfavourable suggestions can impression you.

Understanding the burden of what you’re coping with will provide help to bid extra rigorously and be much more prepared to work with a consumer to achieve a optimistic decision than simply quit and take the unfavourable suggestions. From this level on, the information about recovering from a poor JSS will get rather more encouraging.

The Essential Function of Timing

When you’re regular, the earlier part was most likely fairly discouraging. It may be very troublesome to dig your self out of a JSS gap. Nevertheless, do not forget that you don’t have one JSS–you will have three. 

One is predicated on the entire contracts you’ve closed within the final 6 months and ignores the remaining, one is predicated on all your contracts previously 12 months and ignores something older than that, and the ultimate one is predicated in your 24-month contract historical past.

Discover the date that your most up-to-date unfavourable suggestions was obtained. Six months after that, certainly one of your job success scores received’t rely it. When you shut out even one contract between right here and there and get an excellent overview, your six-month JSS may very well be 100%.

Upwork is all about supplying you with a second probability, and the timing of the JSS home windows is probably the most vital proof of that. The unhealthy information is that this takes time. 

Six months will be fairly a very long time to attend, however you may not need to go that lengthy. If you wish to discover out when your JSS will go optimistic, map out all your contracts on a spreadsheet. Put the titles of the contracts within the first column.

Within the second, establish if it was good or unhealthy. Within the third, put the date that it closed out. Begin with the oldest unfavourable rating, then rely ahead from there (i.e., the entire ones closed out since). Run the JSS equation with these numbers. 

No matter is there’s the worst JSS you’ll have, assuming you don’t get any extra unfavourable evaluations, and it solely goes up from right here. Now, transfer to the primary optimistic suggestions after that one.

Rerun the JSS equation. That’s the JSS you’ll have the day after that oldest unfavourable overview drops off.

Repeat that course of with every unfavourable suggestions: calculate from that overview till now, first together with it, then ranging from the primary contract after that one closes out. When you’ve performed this, you’ll have a roadmap of when your six-month JSS values will change, assuming no new contracts.

Right here’s the underside line: you may get well from a poor JSS, and your six-month JSS window is your finest shot at doing that. Nevertheless, you’ve obtained to offer your all throughout this time and earn these optimistic evaluations. You’ll be able to flip your JSS round at any time, so long as you’re prepared to work and wait these six months for it.

How you can Clarify a Poor JSS

Though it is going to take half a yr to reset the six-month JSS, you may proceed to bid throughout this time. Nevertheless, in the event you’ve obtained a sub-80% JSS, any consumer with a professional job who considers hiring you’ll possible ask why your success rating is so low. 

That you must reply that professionally, fully, however most significantly–honestly. Personal your accountability in it: don’t give excuses. 

I’ll offer you a number of examples under to assist body attainable causes, however solely use those who honestly apply to your scenario. When you have few or no unfavourable evaluations, however loads of closed contracts with out suggestions in any respect, you may level to that. Say, “I didn’t understand how necessary getting suggestions was, and I closed a number of contracts in a row with out asking the shoppers for suggestions.”

When you have unfavourable evaluations, personal what went incorrect. Say, “I had a contract go badly. I made X mistake and didn’t deal with Y effectively. I discovered Z, and that’s how I’m going to deal with that scenario in another way sooner or later.”

Don’t justify your self in both of those conditions. Don’t badmouth the consumer. At this level, the consumer you’re speaking to identifies extra strongly with the consumer you had a difficulty with than he’s with you. 

When you whine about how horrible the opposite consumer was, this one isn’t going to offer you a shot. It’s apparent you haven’t discovered your lesson, and he’s not going to rent you and watch issues go badly for him as effectively.

As a consumer, I’d take into account hiring a freelancer who had a poor JSS so long as they might inform me why it had occurred, what that they had discovered, and what they might do in another way. The perfect antidotes to a poor JSS are good efficiency, time, and humility.

The Advantages of a Good JSS

Essentially the most vital profit of getting an excellent JSS is incomes the Prime Rated or greater badges. These are calculated primarily based on a rolling 16-week window; so long as you will have a 90% or greater JSS in 13 of these 16 weeks and no account holds, you’ll earn the Prime Rated badge. 

It would take a few additional weeks to populate after you’ve earned it, however be affected person and it’ll come by means of ultimately.

This badge comes with a number of essential advantages. In contrast to the expertise you had as an ignored, uncared for newcomer, Upwork all of the sudden values you. You get entry to stay chat and buyer assist, you may have points resolved extra rapidly, and also you get an amazing enhance in credibility in the case of any disputes.

Arguably probably the most notable function of the Prime Rated badge is the flexibility to selectively take away evaluations out of your profile. You’ll be able to remove one unfavourable piece of suggestions out of your profile each ten weeks, so long as you’ve closed out ten or extra contracts between removals. You’ll be able to select to take away the overview from public view and your JSS or from public view solely. 

Usually talking, you’ll all the time need to take away it out of your JSS. Nevertheless, you may run throughout a scenario the place a consumer left a five-star overview, however their remark was unprofessional or embarrassing ultimately. Upwork will permit you to take away the remark however proceed to rely the contract score towards your JSS.

Upwork has been placing loads of emphasis on serving to shoppers seek for and invite freelancers to interview for his or her jobs. You need to be within the place to obtain invites, which suggests optimizing your profile and eradicating each barrier to being invited. 

Shoppers can filter freelancers primarily based on JSS, and probably the most restrictive filter limits the contractors they see to these with 90% or greater JSS.

When you’ve obtained 90%, you’re on this membership. Bettering from 90% to 100% usually helps your competitiveness on particular person contracts, significantly if you start growing what you cost.

You need to have the ability to justify asking for premium charges, and a 99% JSS will be value $30 an hour greater than a 91% JSS, relying on the contract. All the time push to maintain your JSS excessive and preserve it.

Preserving Your JSS Steady

On the finish of the day, the JSS is a device to measure how effectively freelancers are assembly their shoppers’ wants. No device will ever be good, however as evaluations go, the JSS is fairly stable. It measures the precise metrics in the precise methods and is a reasonably truthful technique to examine freelancers throughout the board. 

My aim in instructing this lesson isn’t to show you tips on how to recreation the system. I solely need you to know tips on how to use it successfully, as you must with any device.

The underside line is straightforward: in the event you preserve your shoppers comfortable, you’ll have an excellent JSS. Managing consumer relationships is essential to success, and we’ll talk about methods for that within the subsequent chapter.

Module Three Train

Top-of-the-line methods to create your profile is to have a look at what winners are already doing. Go to (that’s an “L” however received’t work capitalized). You’ll see a web page that appears like this:

Module 3: Optimizing Your Profile on Upwork

Use the highest banner classes to search out the kind of work you’re occupied with, then try the highest 5 freelancers in your space. Discover what appears compelling to you and duplicate these points of their profiles as you design your personal.