POW! Pictures Celebrates 10 Years of Redefining E-Commerce Pictures

July 23, 2021 marks ten years for Merchandise on White Pictures, LLC (POW!) as a pacesetter in e-commerce product images companies. From the start, co-founders Jeff Delacruz and Paul Zimmerman have stood by their mission to assist small companies by “creating the perfect product images with the best course of on the earth”.

As they have fun this milestone, co-founder and president Delacruz seems again on their path inside this ever-changing business.

“We’ve got a tremendous employees that delivers on our mission on daily basis and our buyer satisfaction rankings mirror that. I am so pleased with our crew and what we have constructed,” he says.

So far, POW delivered over 200,000 totally different product photographs and has labored with over 6,000 totally different companies around the globe. Whereas this actually looks like a feat by itself, the corporate’s true success lies within the relationships they’ve cultivated with these prospects. These small companies belief within the techniques and workflows that POW! has developed to be able to handle this quantity whereas sustaining their excessive picture requirements.

“It is extra than simply taking high quality photographs, it is also balancing shot path, picture necessities, stock, revisions, retouching, and common customer support,” says Delacruz. “It is simple when you simply have a number of prospects like a standard photograph studio, however we’re managing over 100 totally different prospects concurrently on daily basis.”

The images business has undergone in depth modifications during the last ten years. The shift in applied sciences from print to digital has shifted product sellers away from wholesale fashions to D2C fashions. This has positioned the accountability of content material creation on particular person companies as they’re now required to create photographs for his or her e-commerce web sites, digital adverts, and social media. And POW! has tailored alongside the business.

This ten-year milestone is a reminder that POW! was one of many first studios designed for small companies. The place the norm was as soon as massive and complicated freelance photoshoots, POW! created a brand new mannequin that allowed companies of all sizes to order photographs by way of their web site and ship their merchandise to their studio. Their clear “per photograph pricing” and simplified techniques are a commonplace now discovered all through the business in the present day.

They look ahead to main the subsequent period of development within the images business.

Take a look at POW!’s web site at www.powproductphotography.com and discover POW! on FbInstagram and LinkedIn.

Media Contact
Jeff Delacruz, president
Merchandise On White Pictures
Cellphone: 312-880-7124
E maildata@powphotography.com

Supply: Merchandise On White Pictures, LLC