Spotify and WWE take podcast wars inside a metal cage

Spotify and WWE are forming a tag group to construct an unique podcast community for skilled wrestling followers.

The multi-year partnership, which comes by way of Spotify-owned The Ringer sports activities community, will see WWE’s present podcasts go unique, whereas all events will collaborate on new reveals transferring ahead.

The Ringer has a stable historical past in professional wrestling, with wrestling author David Shoemaker (aka The Masked Man) a part of the group headed by Invoice Simmons, a lifelong WWE fan who directed a HBO documentary concerning the legendary Andre The Large.

The present The Masked Man Present will now be known as The Ringer Wrestling Present and can be joined by present WWE content material like The New Day: Really feel the Energy and WWE After the Bell with Corey Graves. There are additionally plans for “a story collection produced by Invoice Simmons”, in addition to Spotify Greenroom audio content material reside from PPV occasions.

The Ringer founder Simmons, an early podcast pioneer throughout his days at ESPN, stated in a press launch: “The Ringer is the premier vacation spot for sports activities fandom, and WWE has used superb storytelling and iconic characters to ascertain a world viewers of loyal and passionate followers, making this partnership an ideal match.

“As a lifelong WWE fan, I couldn’t be extra excited to work with them to take a recent perspective on their most iconic moments and superstars, and leverage Spotify’s world scale to share content material that we consider everybody will take pleasure in.”

You may like…

It’s one other strike from Spotify within the podcast content material wars, which is seeing increasingly more creators signal exclusivity offers with a singular platform. Spotify has been notably aggressive on this regard, investing billions in snapping up excessive profile podcasters like Joe Rogan.

Are you in favour of podcasts choosing a facet to maximise revenues or would you somewhat all episodes come to the platform of your selecting? Tell us @trustedreviews on Twitter.