Staying Impartial within the Age of Enterprise Partnership Tradition

A latest catch-up session with considered one of our software program suppliers left me reflecting on how enterprise relationships are altering, primarily of their focus and perceived worth.

Partly to course of these reflections internally, and equally so that you can contemplate earlier than participating a provide chain or enterprise consulting agency, I assumed I’d share my notion of an rising improvement in partnership tradition, seemingly fuelled by the recognition of cloud supply for enterprise software program.

Whereas undoubtedly helpful and acceptable in lots of present enterprise situations, partnership tradition is difficult consulting firms like ours that consider we serve our purchasers finest by performing independently and agnostically to drive fascinating outcomes.

Partnerships: Important in Provide Chain, Much less So in Consulting

reliance on partners

At Logistics Bureau, we’re within the provide chain sport, and for those who’re in it too, you recognize that it’s one wherein a reliance on companions is nothing new. Certainly, few provide chains can function in any respect with out partnerships between an organization, its suppliers, its clients, and logistics service suppliers.

This want for a symbiotic existence doesn’t require a lot clarification, because it’s the very nature of the method wanted to take uncooked supplies, manufacture them into merchandise that individuals want, after which promote and ship them to these folks. That’s the way in which it has labored for hundreds of years.

Nonetheless, the identical can’t be mentioned for the skilled providers sphere and people enterprises working inside it.

As a type of enterprises, Logistics Bureau has all the time prided itself on its independence and an agnostic method to discovering options for its clients. It’s considered one of our core values, and it has served our purchasers and our enterprise admirably for greater than twenty years.

Nonetheless, a latest assembly with a software program vendor introduced residence to me how profoundly digital know-how, primarily when offered through cloud-hosted SaaS supply fashions, influences the main focus of enterprise relationships. It’s an element which will, in time, make it much less straightforward for skilled service suppliers to stay impartial.

The Drawback with Vendor/Guide Partnerships

For me, it’s not onerous to see the battle that partnerships with distributors would ignite in our enterprise.

We may now not serve our purchasers with objectivity if we have been dedicated to supporting a selected model, producer, or vendor. With out such a dedication, although, there could be no partnership—therefore we select to stay impartial.

Moreover, partnerships throw up different points which might influence our providers. Confidentiality, for example, typically options as a crucial situation beneath which a consumer engages us. Collaborating with distributors or service suppliers would inevitably jeopardise our potential to assure 100% confidentiality.


Even when we have been capable of promise confidentiality, it could hurt a consumer’s belief in us if we have been recognized to collaborate with different businesses as a part of our service provision, and one thing ought to leak throughout our engagement. As positive as we may be that the leak didn’t originate from us or our “companion”, the onus could be on us to show that—or pay the alternative value of a consumer that’s now not positive of our integrity.

The Stress to Companion

So what’s the rub? Nicely, right here it’s…

As a lot as the availability chain and logistics trade depends upon good enterprise relationships, progressive pondering, strong processes, and efficient administration, digital know-how is pervasive.

supply chain and logistics industry

Let’s face it, IT has revolutionised the way in which provide chains function, and it could be unreasonable to assume that it’ll not proceed to take action. Wanting an nearly literal return to the darkish ages, we want digital innovation. The extra technological sophistication we will apply to produce chain administration and logistics execution, the better the outcomes will likely be for all involved.

However behind each technological answer, as talked about, is a proprietor. Within the case of cloud options, that is crucial as a result of software program clients now not purchase the product. As a substitute, they pay to make use of it.

It’s a mannequin with many mutual advantages for software program clients and distributors. Nonetheless, it pays the seller handsomely to a) make sure the buyer will use the product for the longest attainable time and b) encourage adoption by probably the most vital variety of customers attainable.

However We Need to Use Software program, Not Promote It!

As consultants, we depend on the velocity and effectivity of modeling software program to assist us give purchasers the solutions they want. Nonetheless, that is the place the pattern in the direction of enterprise partnership could quickly start to make goal consulting a tougher service to supply.

In contrast to common enterprise software program, reminiscent of MS Workplace, and even subtle enterprise options like SAP, best-of-breed provide chain functions will not be available to smaller consulting companies for for much longer. On the very least, buying them may turn into much more difficult for these wishing to retain independence and impartiality.

Portentously, considered one of our know-how suppliers just lately knowledgeable us that if we want to proceed utilizing their product as a instrument for our consulting tasks, we might want to companion with them and market their product to our purchasers.

Moreover, we would want to tell the seller about each venture on which we use the software program, offering details about the consumer and the aim for which the know-how could be used.

Though promoting merchandise goes in opposition to all our core values, and we don’t want to function within the realm of software program reselling, these have been the one circumstances beneath which we might be allowed to retain entry to the instrument in query.

An Incredulous Proposal?

Whereas it was clear that the proposal appeared completely cheap to the seller, my vexation with it’s best defined utilizing an analogy.

For instance, wouldn’t it be cheap for a truck producer to impose comparable obligations on 3PL logistics suppliers or carriers?

Think about the incredulity in case you are a 3PL supervisor and the truck producer says the next to you:

“You should purchase our vans, however provided that you inform us about each consumer whose items you keep on them, what items you carry for them, for what objective—and whereas we’re at it, we wish you to assist us promote your purchasers a truck or two. For those who don’t comply with adjust to these circumstances, you received’t be shopping for any vans from us.”


That’s just about the essence of the ultimatum we obtained from our former software program vendor. Consequently, we now not work with their product and have sourced another whereas contemplating our longer-term know-how technique.

Planning for Change

Will probably be fascinating to see if, as time goes on, different distributors in the identical software program area of interest place comparable contractual calls for on their clients within the consulting career.

contractual demands

If such expectations turn into the norm, firms like ours will discover it more and more tough to function with out divesting ourselves of the objectivity and impartiality our purchasers anticipate. That may be a path that Logistics Bureau won’t ever take!

As a lot as something, this situation highlights how modifications in enterprise relationships and the fast evolution of problem-solving know-how may result in transformation within the consulting trade.

We’re basing our longer-term plans on the likelihood that if we wish to proceed utilizing specialist modelling software program to enhance venture outcomes for our clientele, we have to get into mattress with particular distributors or begin growing software program merchandise for ourselves.

The primary choice goes in opposition to our rules, and is due to this fact out of the query. Consequently, we’re pursuing the second choice, though it’s expensive and includes diversification into tech improvement alongside our roles as specialists in enterprise follow and course of.

How Do You Really feel About Guide/Vendor Partnerships?

It has been considerably cathartic to mirror on our software-vendor mini-crisis, however apart from that, I assume it could possibly be useful as meals for thought if your corporation seeks assist from a consulting firm at some future level.

As an example, I’d like to know your ideas on the next questions:

  • ·         Would you be snug participating knowledgeable providers firm, understanding it was locked into collaborative partnerships with software program, techniques, or tools distributors and obliged to market their merchandise?
  • ·         How crucial do you see the necessity for independence and vendor-impartiality within the providers provided by a consulting agency?

It’s all the time good to obtain the views of the kinds of firms we serve, so I welcome your views within the feedback part under.

core values

Nonetheless, at Logistics Bureau, our place is obvious—we’ll do what is important to remain impartial, be true to our core values and keep away from publicity to the potential points arising from vendor partnerships. We’ll proceed to embrace the most effective digital instruments out there to assist our purchasers perceive, handle, and enhance their provide chains—however we received’t be promoting software program any time quickly.

Contact Rob O'Byrne

Greatest Regards,
Rob O’Byrne
E-mail: [email protected]
Telephone: +61 417 417 307