The High 11 E mail Advertising and marketing Software program For On-line Shops

E mail advertising continues to drive phenomenal outcomes for companies throughout the spectrum—ecommerce, particularly—regardless of overly assured declarations of its demise.

You personal your e mail checklist, making it top-of-the-line methods to succeed in prospects at a time when search engines like google and social media platforms are throttling alternatives for natural search and referral visitors. It’s no marvel the advertising world is falling again in love with e mail advertising.

There’s no scarcity of e mail advertising providers to select from. Beneath, we’ll have a look at the assorted choices provided by among the finest, that can assist you resolve which service is correct for your enterprise.

Discover the most effective e mail service for your enterprise 💌

Choosing the proper e mail advertising instrument in your retailer

Each e mail advertising service is slightly completely different, although most provide loads of the identical primary options. Nonetheless, it may be exhausting to distinguish all the obtainable choices and work out which one is finest in your wants.

There are just a few primary options each ecommerce enterprise wants from an e mail service supplier:

  • Prepared-made templates that may be custom-made to fit your wants
  • Viewers-segmentation options for sending focused emails based mostly on buyer profiles
  • Good automation for scaling your e mail advertising efforts with out fixed monitoring
  • Choose-in varieties that may be embedded in your web site or built-in together with your Shopify retailer
  • Detailed analytics for gauging how an e mail advertising marketing campaign performs
  • Excessive e mail deliverability charges so you already know messages will attain your subscribers’ inboxes

Every resolution approaches these options slightly otherwise—how they achieve this can issue into your final resolution.

You’ll additionally wish to ensure the service you select can deal with your supposed quantity. For those who plan to ship 5,000 emails a day to 200,000 subscribers, you don’t desire a service that caps off under these numbers. And, after all, you’ll wish to decide a service that falls inside your worth vary. Thankfully, most of the e mail advertising providers we rounded up provide free variations or trials, letting you pattern the worth of every.

The most effective e mail advertising software program in 2021

Listed here are 11 of the most effective e mail advertising providers for ecommerce shops. We’ll have a look at the next standards that can assist you assess your choices and make your best option.

  • Issue 🛠: Whether or not the service is intuitive and easy to make use of, with simply set-up campaigns
  • Price 💰: How a lot you must anticipate to pay
  • Distinctive characteristic 💡: What makes this platform stand out?
  • Shopify App Retailer score ⭐️: Rating in response to peer opinions

Browse the next checklist of e mail advertising providers to search out the most effective one for your enterprise.

Shopify E mail

Issue 🛠: Newbie

Price (out of three 💰): Free

Distinctive characteristic 💡: Native to Shopify, ecommerce centered

Shopify App Retailer score ⭐️: 4/5 (869 opinions)

Shopify E mail is an easy-to-use e mail resolution that can assist you join with subscribers and construct lengthy lasting buyer relationships. Its clear and minimalist app removes the effort present in apps like MailChimp or GetResponse, and it’s excellent for retailers who need highly effective e mail performance with little effort.

Glorious app, quick, and straightforward to make use of. Simple to characteristic one among your merchandise or customise your personal marketing campaign. Routinely provides your e mail subscribers. I’ve used others and that is arms down my favourite. Saves me tons of time!

Pores and skin RX Clinic overview

Shopify E mail permits you to:

  • Ship branded emails to subscribers in just a few clicks, immediately out of your Shopify admin
  • Save time with pre-built templates that routinely incorporate your brand, product photographs, descriptions, costs, and URLs out of your retailer
  • Customise your emails by enhancing textual content, buttons, photographs, and extra to make it your personal
  • Import buyer lists into Shopify
  • Phase emails to personalize every message and get it to the suitable particular person
  • Observe outcomes together with click-through and open charges, merchandise added to carts, and purchases in real-time

With Shopify E mail, you get 2,500 emails free every month and pay $1 for each 1,000 emails you ship after that. There aren’t any month-to-month commitments, and also you’ll have entry to all of the options.


Issue 🛠: Simple

Price (out of three 💰): Free

Distinctive characteristic 💡: Superior options, low value

Shopify App Retailer score ⭐️: 4/5 (50 opinions)

sendinblue email marketing software

Sendinblue is an e mail advertising service geared toward small to medium-sized companies. With highly effective CRM and automation options that streamline redundant duties, it’s grow to be a whole digital advertising hub for Shopify shops.

Key options embrace a library of templates you should use to create stunning e mail newsletters that have interaction subscribers. It additionally permits you to construct subscription varieties rapidly and presents pre-built automation flows for welcome sequences, deserted cart emails, and extra.

Sendinblue additionally presents highly effective options for Shopify retailers. For instance, you’ll be able to join your buyer checklist and buy information to your Sendinblue account. With that info, you’ll be able to section and goal teams of shoppers based mostly on their buy historical past and different particulars.

You’ll additionally be capable to attain prospects by means of a number of channels like SMS by means of the Shopify plugin, which companies typically use for order and cargo affirmation.


Issue 🛠: Simple

Price (out of three 💰): 💰

Distinctive characteristic 💡: Subtle workflows and CRM capabilities

Shopify App Retailer score ⭐️: 4.4/5 (295 opinions)

 activecampaign email marketing software

ActiveCampaign is a well-liked e mail advertising service trusted by over 145,000 companies world wide. Whether or not you’re a longtime model or simply beginning out, ActiveCampaign’s advertising automation is like having one other worker in your crew.

When you combine ActiveCampaign with Shopify, you’ll be able to entry a library of 500+ pre-built automations to launch campaigns, like deserted cart emails or a welcome collection, or design a touchdown web page in minutes. ActiveCampaign additionally has over 850 pre-built integrations so you’ll be able to join all your enterprise instruments.

ActiveCampaign pulls immediately out of your Shopify information to ship personalised emails that drive gross sales. Use one among ActiveCampaigns 125 e mail templates and ship 1:1 messages to prospects based mostly on previous interactions together with your model. This e mail advertising platform additionally presents retailers SMS advertising capabilities, in addition to integrations with Google Analytics and Fb Audiences.

You can begin with ActiveCampaign at the moment with a free 14-day trial. For those who prefer it, you’ll be able to improve to the Lite Plan, which begins at $9 per 30 days.


Issue 🛠: Simple

Price (out of three 💰): 💰💰

Distinctive characteristic 💡: Ecommerce centered, filled with lead technology instruments

Shopify App Retailer score ⭐️: 4.6/5 (24,585 opinions)

privy email marketing service

Privy is the very best rated gross sales and e mail advertising app within the Shopify App Retailer. It’s utilized by over 400,000 retailers in 180 nations and has pushed over $4 billion in gross sales.

Privy expands the boundaries of what e mail advertising options can do. Its suite of merchandise embrace automation instruments for e mail advertising, but in addition conversion and SMS.

With Privy, you get entry to intent-driven pop-ups and banners, spin-to-win wheels, and embedded varieties for e mail assortment. All cellular pleasant and customizable with none code.

Privy additionally gives options together with:

  • Help for customized storefronts
  • Automated campaigns based mostly on exit intent, cart abandonment, cart worth, and web site conduct
  • Automated A/B testing to know the right way to impression conversion charges
  • Autoresponders and reminder messages to show sign-ups into gross sales
  • Capability to run cross-sell emails with Add to Cart buttons
  • Enables you to automate your e mail advertising with newsletters, deserted carts, and buy follow-up and buyer winback emails

Privy is free for as much as 100 contacts with limitless pop-ups, dozens of focusing on guidelines, and A/B testing. Paid plans begin at $15 per 30 days for all conversion and e mail instruments.


Issue 🛠: Newbie

Price (out of three 💰): Free

Distinctive characteristic 💡: Simple and inexpensive

Shopify App Retailer score ⭐️: 3.5/5 (80 opinions)

mailerlite email marketing software

MailerLite is a user-friendly e mail advertising platform. It permits you to ship emails your prospects can’t assist however click on. Not solely is it simple to make use of, it presents professional-class automation and integrations for fast-growing ecommerce companies.

MailerLite additionally presents award-winning 24/7 help staffed by actual individuals. You’ll by no means be left ready for an e mail response when attempting to arrange a marketing campaign.

MailerLite gives key options for Shopify retailers, together with:

  • A CRM to retailer all buyer information from Shopify
  • Automated buyer section creation based mostly on Shopify information, together with first time prospects, high-spending prospects, and extra
  • Capability to trace income and see how emails impression gross sales
  • Simple product element importing from Shopify, together with photographs strains and textual content built-in into MailerLite’s drag-and-drop e mail editor
  • Free touchdown web page builder and pop-ups to develop your contact checklist and have new merchandise in your retailer

The most effective half? MailerLite is free to make use of. When you have a smaller finances and are fully new to e mail advertising, MailerLite is an efficient alternative for you.


Issue 🛠: Regular

Price (out of three 💰): 💰💰💰

Distinctive characteristic 💡: Constructed for ecommerce

Shopify App Retailer score ⭐️: 4.2/5 (1,339 opinions)

klaviyo email marketing software

Klaviyo is likely one of the few e mail advertising providers designed particularly for ecommerce. It’s additionally the main platform within the Shopify ecosystem, with over 50,000 shops utilizing Klaviyo to ship personalised emails, SMS messages, sign-up varieties, and extra.

Klaviyo gives a formidable set of options:

  • Over 100 pre-built integrations with instruments like Fb, ShipStation, and Smile
  • Free and versatile account choices: Klaviyo is free perpetually till you might have greater than 250 contacts, then you’ll be able to pay month-to-month based mostly on the scale of your contact checklist
  • Pre-built varieties, templates, and automations to get your campaigns operating in minutes
  • Capability to ship personalised product suggestions and dynamic content material based mostly on previous interactions together with your model
  • Dynamic varieties you’ll be able to A/B take a look at to optimize copy and enhance lead kind conversions
  • Progress-focused reporting with e mail and SMS efficiency analytics you’ll be able to see at a look

As an ecommerce-first e mail supplier, Klaviyo additionally helps paid social campaigns. You may rapidly sync information to construct Lookalike Audiences for Fb and Instagrams advertisements to search out extra related prospects for your enterprise. Klaviyo customers additionally get entry to insider ideas and help from the Klaviyo Neighborhood Discussion board.

Klaviyo is free for as much as 250 contacts. Then the value is $20 per 30 days, with no contracts or lock-ins.


Issue 🛠: Regular

Price (out of three 💰): 💰 💰

Distinctive characteristic 💡: Wealthy in ecommerce options and multichannel automation

Shopify App Retailer score ⭐️: 4.7/5 (3,921 opinions)

omnisend email marketing service

Omnisend is a top-rated e mail advertising automation platform on Shopify, utilized by over 50,000 retailers. It options pre-built automation workflows and intuitive, no-code enhancing that make it simple to arrange superior e mail campaigns.

Omnisend comes with stunning, stoppable automated emails for:

  • Cart abandonment
  • Product abandonment
  • New subscribers (welcome emails)
  • Prospects more likely to churn (win-back and reactivation emails)
  • Buyer suggestions and product opinions

All messages, topic strains, and workflow settings are ready-made, so you can begin operating campaigns instantly.

Omnisend options additionally embrace a drag-and-drop e mail builder, dynamic coupon codes, computerized product picker, and totally customizable pop-ups. You additionally get entry to push notifications and sturdy segmentation to ship messages throughout SMS, and you should use the built-in viewers sync for Google and Fb advertisements.

Omnisend additionally presents thorough analytics, marketing campaign metrics, and unsubscribe monitoring. These enable you analyze marketing campaign efficiency with personalised benchmarks in contrast in opposition to business manufacturers. You can also see product analytics and the place prospects are in your funnels.

After a 14-day free trial with Omnisend, you resolve whether or not to maintain the paid options, improve, or proceed utilizing the free plan (of as much as 15,000 emails per 30 days).


Issue 🛠: Regular

Price (out of three 💰): 💰💰💰

Distinctive characteristic 💡: Behavioral automation triggers

Shopify App Retailer score ⭐️: 4.6/5 (50 opinions)

drip email marketing service

With Drip, you get entry to a world-class e mail and SMS advertising platform that ensures simplified A/B testing, sensible segmentation instruments, and highly effective reporting that can assist you construct efficient drip campaigns. Key options embrace drag-and-drop design instruments, pre-made cellular responsive e mail templates, autoresponders, and a one-click integration with Shopify.

To prime it off, Drip gives entrepreneurs with tailor-made marketing campaign suggestions in your retailer. You’ll by no means need to marvel what marketing campaign to construct subsequent—Drip will inform you what is going to make the most important impression in your gross sales and advertising.

Begin with Drip on a 14-day free trial. Then improve to a paid plan beginning at $19 per 30 days. Costs improve based mostly on the variety of subscribers in your account.


Issue 🛠: Simple

Price (out of three 💰): 💰💰 💰

Distinctive characteristic 💡: Backed by machine studying know-how

Shopify App Retailer score ⭐️: 4.9/5 (398 opinions)

smartrmail email marketing service provider

SmartrMail is an easy-to-use, inexpensive, and highly effective e mail advertising instrument. Launched in 2016, its founders started SmartrMail as a result of they have been on the lookout for an e mail advertising platform to market their on-line artwork market and couldn’t discover one.

They constructed SmartrMail with a number of automation instruments for constructing e mail campaigns, together with deserted cart, welcome collection, and thanks messages, with a objective in thoughts of constructing it fast and straightforward to ship stunning, well-designed emails in your ecommerce retailer.

Right now, SmartrMail has a rising library of e mail templates to select from. Or you’ll be able to create your personal with its WYSIWYG and full HTML editor. It additionally will help you resolve which merchandise to advocate to prospects, utilizing your Shopify information, to enhance gross sales and buyer retention.

When you have fewer than 1,000 subscribers, you’ll be able to ship as much as 5,000 emails per 30 days on the free plan. Paid plans begin at $19 per 30 days.

Fixed Contact

Issue 🛠: Newbie

Price (out of three 💰): 💰💰 💰

Distinctive characteristic 💡: Occasion administration options

Shopify App Retailer score ⭐️: 3.9/5 (23 opinions)

constant contact email marketing service

Fixed Contact was one of many first e mail advertising distributors, relationship again to 1995. On this time, it’s developed a really easy-to-use and beginner-friendly platform to assist everybody from ecommerce shops to bloggers enhance their e mail advertising technique.

With this e mail advertising service, you’ll be able to simply manage and construct your e mail checklist, handle templates, and extra. It presents over 1 GB of storage in your recordsdata, plus an e mail monitoring system and built-in social media sharing instrument .

For those who’re new to e mail advertising, you’ll be able to reap the benefits of Fixed Contact’s library of coaching and webinars to study the e-mail automation fundamentals. Retailers take pleasure in a 60-day free trial of Fixed Contact earlier than pricing begins at $20 per 30 days.

Marketing campaign Monitor

Issue 🛠: Regular

Price (out of three 💰): 💰

Distinctive characteristic 💡: Simple HTML e mail builder

Shopify App Retailer score ⭐️: 4.6/5 (1,044 opinions)

campaign monitor email marketing service

In relation to all-around options, ease of use, and worth, Marketing campaign Monitor is likely one of the premier e mail advertising providers. Its drag-and-drop editor and e mail templates prioritize stunning design, or you’ll be able to construct your personal customized emails in HTML from the bottom up.

Marketing campaign Monitor is likely one of the few platforms putting emphasis on transactional emails, along with advertising emails, serving to you squeeze extra worth out of each e mail you ship. Its distinctive visible journey designer makes it easy to maintain all of these campaigns organized.

Marketing campaign Monitor is free to put in. Paid plans begin at $9 per 30 days, based mostly on variety of subscribers.

Discovering the most effective instrument in your ecommerce platform

New and succesful e mail and on-line advertising instruments for small companies and startups pop up each day, extending nicely past these on this checklist. Your objective must be not solely to discover a resolution that’s greater than only a nice e mail advertising service. You additionally want an answer that’s the most effective e mail software program for you, working for your enterprise and your prospects, and serving to you drive extra engagements, extra gross sales, and extra loyalty.

Hopefully this roundup has given you an thought of the place to start out. Now it’s time to take full benefit of these free trials and take a look at the waters so you can begin placing e mail advertising to work for your enterprise.

Able to create your enterprise? Begin your free 14-day trial of Shopify—no bank card required.

E mail advertising providers FAQ

What’s e mail advertising software program?

E mail advertising software program is the instrument entrepreneurs and enterprise homeowners use to create, ship, optimize, and report on their e mail campaigns. E mail service suppliers like Shopify E mail present companies with the flexibility to ship and obtain emails for advertising, gross sales, and buyer help functions.

What options do e mail advertising software program provide?

Every e mail advertising software program presents completely different options. But, there are widespread options you’ll wish to contemplate when selecting a supplier:

    • Knowledge administration and CRM integration

    • Contact checklist administration

    • A/B testing instruments

    • Merge tags and personalization fields

    • Autoresponders

    • Analytics and reporting

    • CAN-SPAM compliance

    • Cellular-responsive emails

What’s the hottest e mail advertising software program?

    • Shopify E mail

    • Sendinblue

    • ActiveCampaign
    • Mailerlite
    • SmartrMail

    • Fixed Contact

    • Marketing campaign Monitor