The kind of Founder’s Zodiac: How can one Spark Nice Particulars, Primarily based on Your Perspective Kind

After finding out among the a million enterprise homeowners who use Shopify, we found that founders are likely to fall into considered one of 5 character varieties. Which one are you? Begin with our quiz.


You’re a born entrepreneur, Stargazer—you simply realize it! So why can’t you provide you with a enterprise thought? Don’t fear, the thought is simply the seed. The necessary work occurs as you are likely to and develop that concept with all your pure entrepreneurial traits. However till the seed is planted, you would possibly really feel caught. So how do you get unstuck and prepare your mind to supply nice concepts? 

If that one large thought is the one barrier between you and the life you’ve at all times wished, roll up your sleeves. It’s time to do the work!

If that one large thought is the one barrier between you and the life you’ve at all times wished, roll up your sleeves. It’s time to do the work! Concepts would possibly strike like lightning if you least anticipate it. However typically they should be actively summoned with, say, meditation, a change of surroundings, or structured ideation strategies.

✨ Shortcuts

QUIZ: Uncover your entrepreneur kind

The way you finest provide you with concepts will rely in your character kind. Do you ideate successfully in teams? Are you impressed by artwork, nature, or books? Understanding just a little extra about you’ll permit us to unlock one of the best methods that can assist you provide you with a successful small enterprise thought.

Take our quiz to find your Founder Signal. Already know your Signal? Skip forward. 

How one can provide you with a profitable enterprise thought

Let’s be clear: no new enterprise thought is assured to achieve success. However if you happen to’re working your concepts via the precise checkpoints, asking the arduous questions, in search of suggestions, and being open to pivoting, you’ve got a stable probability of reaching success—no matter success means to you.

However first—the thought. We’ve got to start out with the uncooked components earlier than we add fireplace and bake them right down to a refined dish. Brainstorming might be the very first thing that involves thoughts if you consider ideation, however even brainstorming takes many types, from a solo freestyle strategy to organized group periods.

Later, we’ll talk about the completely different codecs for extra structured brainstorming workouts, however as a heat up, let’s discover some strategies for limbering up our brains and releasing creativity. 

10 ideation boosters for aspiring entrepreneurs

Easy routine modifications in your life can kick-start a circulation of concepts. Train, higher sleep, extra water—all frequent suggestions for no matter ails you. However caring for your primary bodily wants can have constructive psychological results like improved confidence and motivation. And also you’ll want loads of that on this journey, Stargazer.

Attempt these ideation strategies, life hacks, and easy workouts to provide your mind a lift and provide you with new enterprise concepts:

1. Break your routine 📆

Shake up your common routine by taking a brand new path to work, consuming exterior moderately than at your desk, or doing one thing new on a Saturday night time. A inflexible routine would possibly preserve you productive, however it’s simple to maneuver via it on auto-pilot, lacking out on inspiration.

2. Relax 🌞

There received’t be any emptiness for these recent concepts in case your thoughts is booked stable with different considerations. Carve out time that’s devoted to self care, whether or not for you that’s swinging within the hammock or getting absorbed in hobbies.

3. Doodle 🖍

Consider this as utterly unstructured visible brainstorming. Simply begin drawing and let your web page fill with scribbles, phrases, and pictures that circulation out of your thoughts. Don’t decide your drawing skill—this train is supposed to spark creativity.

4. Folks-watch and observe new environment 👓

Be current and have a look round you. Park your self on a public bench or on the patio of a café you’ve by no means visited earlier than and be aware of what and who you see. Observing how folks work together with their environment would possibly spark an concept that solves an issue.

5. Meet and have interaction with new folks 🤝

Achieve vitality from folks with completely different views and run concepts by new buddies. Be a part of entrepreneur social teams to have interaction with people who’re eager to swap concepts and provides/get suggestions. You would possibly even meet your future enterprise accomplice this fashion!

6. Devour content material and tradition 📺

Learn books, take heed to audio books or podcasts, watch documentaries, or attempt a brand new album or style of music. No matter your medium, get impressed by different creators. Don’t restrict your self to only enterprise content material—even fiction stimulates artistic considering.

7. Attempt journaling 📕

Concepts would possibly strike you in the midst of a dream or a motorbike journey. Get within the behavior of jotting them right down to revisit later, even if you happen to don’t have the time to totally flesh them out within the second. If writing doesn’t come naturally to you, attempt a journal with structured sections, questions, or workouts.

8. Ask for suggestions 🎤

Don’t dwell in a vacuum. As you begin to provide you with just a few concepts, workshop them with buddies or individuals who would match the outline of your potential buyer.

9. Check half-baked concepts 📈

For those who’re having bother validating your concepts on paper, what if you happen to examined them out via a prototype or beta model of your thought, shared with a choose testing group. Casual polls or surveys on social media would possibly assist affirm your thought’s viability.

10. Meditate 🧘‍♂️

That is “Relax 2.0.” Mindfulness has been proven to enhance divergent considering (that’s, utilizing a free-flowing artistic course of to discover a number of thought paths). There are many assets, from apps to guided meditation podcasts, that may enable you to actually entry the ability of mindfulness.

Structured brainstorming and ideation workouts for excellent enterprise concepts

Illustration of several people sorting out a giant ribbon using teamworkNow that we’re limber, let’s begin the exercise. Formal brainstorming strategies may also help squeeze out extra startup concepts now that your mind is primed for creativity. Whether or not you go for a solo follow or a proper train with a gaggle, attempt these strategies of brainstorming at any stage—from arising with a enterprise thought to rising your dream even greater:

Basic brainstorming (verbal)

In its most generally accepted format, brainstorming is the method of throwing out any and all concepts unfiltered. Contributors name out phrases or ideas verbally then interact in dialog to assist one another construct on concepts. You possibly can set your personal guidelines for the session (like cut-off dates) however the fewer restraints, the extra huge the concepts. If in case you have lots of people or an imbalance of voices, attempt a round-robin strategy, the place every individual across the desk should submit at the least one thought in sequence.

Brainwriting (written)

Brainwriting is much like the verbal model however is completed silently, on paper. This methodology could also be preferable if you’re in a bigger group—that manner all voices have equal alternative to be heard. You should use Submit-it notes to assemble concepts, then talk about as a gaggle. Different variations on silent brainstorming to analyze are: mind netting (on-line model utilizing a software like Miro), fast ideation (lightning spherical), or methodology 6-3-5 (timed and structured).

Formal brainstorming strategies may also help squeeze out extra startup concepts now that your mind is primed for creativity.

Storyboarding (visible)

Storyboarding is a visible methodology of brainstorming that you could be use within the latter a part of your ideation journey. Say you’ve provide you with an important startup thought, you’ve gathered suggestions, and also you’re able to flesh out that concept. You should use a storyboard as an instance situations or conditions that apply to your thought or work via fixing an issue through narrative. Additionally attempt different visible strategies of brainstorming, similar to imaginative and prescient boarding or temper boarding.

Thoughts mapping (visible/written)

Thoughts mapping is a brainstorming format that’s nice for solo ideation. It entails writing the central thought or theme on the centre of a web page then “mapping” phrase associations off of that concept. You possibly can then proceed to department out extra phrase associations from every of these spin-off concepts. This train may also be achieved in a gaggle utilizing a whiteboard or on-line whiteboarding software.


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Ideation methods for each Founder Signal

Now that we’ve overloaded you with ideas for ideate, let’s uncover which of them work finest for you, based mostly in your entrepreneur character. 

👟 Skip to your signal:

Function signal: The Trailblazer

Illustration of The Founder's Zodiac sign, The Trailblazer

No scarcity of concepts right here, Trailblazer! You’re filled with them. The place you would possibly stumble is specializing in only one or doing the work to validate that concept past your ardour for it. For you, ideating in a gaggle is good, since you may use voices of cause to steadiness your intestine instincts.

How one can provide you with a enterprise thought as a Trailblazer

Ideation strategies picked simply in your character kind:

  • Heat up your mind for ideation by participating in actions that enhance your focus, say guided meditation or a brisk stroll in recent air.

  • Search suggestions at each stage. Faucet into your neighborhood to share your concepts broadly and use exterior views to assist form and hone your concepts. Make sure you share early—if you happen to fall too deeply in love with an thought, you’ll have a tough time listening to constructive criticism.

  • Attempt visible brainstorming strategies like temper boarding, thoughts mapping, or storyboarding that allow you to categorical your self creatively.

The Outsider

Illustration of The Founder's Zodiac sign, The Outsider

Ideation is difficult for you, Outsider, since you wish to function inside a strict routine. Contained in the bubble you’ve created for your self, it could be difficult to assemble inspiration. Pushing exterior of your consolation zone will expose you to artistic stimuli and assist shake off the mind mud. However first, you need to be open to new concepts. Therein lies your largest problem.

How one can provide you with a enterprise thought as an Outsider

Get unstuck and open your thoughts to new concepts by attempting these strategies, handpicked for you:

  • Attempt a extra structured brainstorming strategy that prompts you with set questions moderately than a mind dump model which can be too overwhelming.

  • Get out of your consolation zone. Even child steps like breaking routine or visiting a brand new restaurant can deliver inspiration into your life.
  • As a lone wolf, ideating in a gaggle could also be uncomfortable for you. As a substitute, search exterior views via on-line surveys or ship partly fleshed out concepts or a skeleton marketing strategy to trusted family and friends for his or her asynchronous suggestions.

The Mountaineer

Illustration of The Founder's Zodiac sign, The Mountaineer

What’s your North Star, Mountaineer? What’s that one large concept that has your undivided consideration? Likelihood is, you’ve already discovered it and also you’re pushing towards it with pure, uninterrupted dedication. If not, you may be feeling just a little misplaced proper now. You’re pushed by objectives that you simply map the remainder of your life round. So let’s discover that one large factor, we could?

How one can provide you with a enterprise thought as a Mountaineer

Uncover your true calling via these ideation strategies picked only for you:

  • Name in your most trusted allies—ideally a gaggle of individuals with various backgrounds and views and who’re assured sufficient to problem your concepts. Bounce concepts in a casual brainstorm or arrange a structured session.

  • Develop your circles. Hunt down new experiences, journey, and meet new folks. Expose your self to conditions that encourage and spark concepts. 

  • Devour media of every kind—go to a gallery, begin a brand new e book, observe on-line creators. Take in creativity from work that influences you.

The Firestarter

Illustration of The Founder's Zodiac sign, The Firestarter

Concepts? You’re dripping with them, Firestarter. If we all know you, you’re in all probability chasing down half a dozen of them proper now. Concepts are what drive you, so that you’re not trying to nail your self to only one. Depart that to the Mountaineers. For you, discovering deep swimming pools of inspiration, concepts, and collaboration is the place you’ll thrive. So the place are they?

How one can provide you with a enterprise thought as a Firestarter

Attempt these strategies for gathering concepts, picked in your character kind:

  • Get on the market. You might be nothing if not the lifetime of the occasion and the middle of the motion. Encompass your self with people like your self who encourage pleasant competitors, but additionally hunt down counterpoints. Wholesome debate with those that assume otherwise will solely strengthen your concepts.
  • Don’t decide on only one. Slender your concepts to essentially the most promising and put them into follow. The perfect ones will reveal themselves via trial and error.
  • While you’re able to develop a enterprise thought, formal brainstorming workouts with a gaggle may also help supercharge the ideation course of.

The Cartographer

Illustration of The Founder's Zodiac sign, The Cartographer

You’re geared up with the entire qualities to steer a productive ideation session, Cartographer. Your consideration to element and skill to look at all angles have a tendency to supply iron-clad concepts. The place you falter is in letting go. Being too inflexible at this stage of the method would possibly trigger you to overlook actually artistic and wild concepts. Early within the ideation course of, don’t fear an excessive amount of in regards to the positive element—we’ll get to that half later.

How one can provide you with a enterprise thought as a Cartographer

Attempt these ideation methods picked only for Cartographers such as you:

  • As a artistic, you in all probability already know what conjures up you and your work. However as a creature of behavior, chances are you’ll discover that you simply revisit those self same sources again and again. Finally, you’ll deplete these assets. Learn a e book by a brand new creator, attempt a movie style that you simply don’t usually watch, and crowdsource some new podcast suggestions from your mates. 
  • Solo thoughts mapping is a superb train for Cartographers as a result of it marries creativity and construction.
  • Validate your thought. After gathering inspiration and touchdown on a brand new enterprise thought, it’s time to provide it form. Market analysis, casual focus teams, or surveys may also help you collect qualitative and quantitative knowledge to assist your sharp instincts.

For those who’ve but to find out your Founder Signal, take our quiz, then join our e-newsletter. The Founder’s Zodiac runs each month and provides up recommendation and related content material curated simply in your kind. 

Illustrations by by Alice Mollon