Watch: How Rad Energy Bikes Stored Product Transferring Through the Pandemic

Mike McBreen, chief working officer of Rad Energy Bikes, relates the modern resolution that the corporate devised to get round extreme port congestion and lack of apparatus availability in its conventional provide chain.

Rad Energy Bikes, a producer of electrical bicycles, was experiencing “hyper progress” on the similar time it was working into extreme constraints in its provide chain, within the type of heavy port congestion and lack of entry to each ships and containers. The state of affairs demanded a brand new mind-set.

The corporate sources elements and completed bikes in Taiwan, Thailand, China, Vietnam and Cambodia. Its conventional entry level for shipments into the U.S. are the ports of Seattle and Tacoma. (Rotterdam serves the identical goal for Europe, and Vancouver, B.C. for Canada). With visitors at these container ports at a near-standstill, Rad Energy Bikes turned as an alternative to the Port of Everett, Washington, 29 miles north of Seattle. There, the shipper was capable of make use of a breakbulk terminal with capability for containerized cargoes, chartering a breakbulk ship with the power to hold containers on deck. Lastly, with the containers themselves nearly not possible to acquire from common sources, the corporate bought a fleet of containers outright.

Following supply to distribution services in Washington State and Savannah, Georgia, Rad Energy Bikes offered the containers, though it has needed to purchase further tools for subsequent shipments. McBreen says it should each lease and buy further containers “on a situational foundation.”

The workaround allowed the corporate to maintain product flowing to market regardless of the congestion that has slowed different provide chains to a crawl. And whereas it intends to renew bringing product into the U.S. through Seattle and Tacoma when operations return to regular, it plans to complement these shipments with the continued use of charters and breakbulk services at Everett.