Wix vs. Shopify: which is finest in your wants?
Undoubtedly, Wix and Shopify are two of the very best choices accessible with regards to constructing an internet site for your corporation or challenge. And at first look, they could appear to supply just about all the identical options and instruments. Nonetheless, there are many essential variations between these two platforms.
So, earlier than you enroll and start constructing your on-line enterprise, it is value taking a while to know which is best: Wix or Shopify? And what’s extra, which platform is finest in your particular wants? On this information, we’ll evaluate Wix vs. Shopify in 9 key areas:
- Normal overview
- Pricing and worth
- Cost gateways and transaction charges
- Ecommerce
- Themes and design
- Apps
- POS
- Buyer help and steerage
- Dropshipping
Let’s soar in!
(Disclosure: This web site is part of Shopify inc. media properties. Though we attempt to publish goal, correct, and factual content material, this text might comprise biased opinions.)
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Wix vs. Shopify: Normal Overview
Wix began its journey as a website-builder for individuals who need to construct content-based web sites. As such, it was used to construct brochure web sites, blogs, and information websites. Because of this, it was a sensible choice for freelancers and small service-based companies.
In distinction, Shopify was explicitly constructed to allow companies to create and handle on-line shops. Consequently, it was favored by entrepreneurs, ecommerce companies, and dropshippers.
Each platforms have since prolonged their function units to supply an unlimited quantity of instruments immediately. Wix and Shopify each assist you to construct an internet site with out coding abilities, promote merchandise on-line, and supply an built-in point-of-sale (POS) answer to promote merchandise in particular person. And you need to use both platform to construct a content-based or ecommerce web site.
Nonetheless, Shopify continues to be fully targeted on enterprise instruments, whereas Wix casts a wider web as an internet site builder that additionally has ecommerce options.
This may be seen clearly of their homepage headlines — Shopify writes, “Anybody, anyplace, can begin a enterprise.”
However, Wix writes, “Create a Web site You are Proud Of.”
Wix vs. Shopify: Pricing and Worth
Now, let’s evaluate Wix vs. Shopify’s pricing plans.
Wix has loads of pricing plans to select from. There are 5 plans for constructing an internet site:
- Free (with restricted options and Wix commercials)
- Combo: $14 per thirty days
- Limitless: $18 per thirty days
- Professional: $23 per thirty days
- VIP: $39 per thirty days
And there are 4 Enterprise and Ecommerce plans:
- Enterprise Fundamental: $23 per thirty days
- Enterprise Limitless: $27 per thirty days
- Enterprise VIP: $49 per thirty days
- Enterprise: Customized pricing
Shopify has 5 pricing plans, however there are 3 core plans to select from:
- Fundamental Shopify: $29 per thirty days
- Shopify: $79 per thirty days
- Shopify Superior: $299 per thirty days
The two different plans are Shopify Plus — the platform’s enterprise answer — and Shopify Lite, which lets you take funds on-line however would not present an ecommerce web site.
It is value noting that Wix’s plans comprise vital limitations. For instance, the three enterprise plans restrict the quantity of storage you need to use to 25GB, 35GB, and 50GB, respectively. The two cheaper enterprise plans additionally restrict the variety of video hours you may add to five hours and 10 hours, respectively. Additionally, Wix permits customers as much as 100 pages per web site.
In distinction, Shopify offers limitless storage, bandwidth, and web site pages on each plan.
In the end, Wix’s free plan might look like a winner at first. Nevertheless it’s essential to know that this feature has very restricted options. For instance, you may’t join a site identify, so your web site tackle will probably be “mywebsite.wixsite.com” and Wix advertisements will probably be proven on each web page. That mentioned, it is an effective way to study extra concerning the platform.
As compared, Shopify provides a free 14-day trial so that you can expertise the platform first-hand earlier than committing.
So, what is the takeaway?
Effectively, if you wish to construct a ‘normal’ content-based web site, Wix is cheaper. And if you are going to make a enterprise web site, Wix has barely extra inexpensive plans than Shopify.
Nonetheless, to find out whether or not Wix or Shopify provides extra worth, you will want to guage the ecommerce options every platform offers. And on this area, Shopify has some extremely highly effective instruments.
Wix vs. Shopify: Cost Gateways and Transaction Charges
When contemplating pricing, it is also essential to know every platform’s transaction charges which might have a major influence in your web site’s general month-to-month value.
Wix integrates with greater than 50 cost gateways, together with Stripe and PayPal Powered by Braintree. It additionally has its personal cost gateway, Wix Funds, which fees 2.9% of the transaction quantity, plus a hard and fast cost of $0.30.
However, Shopify integrates with greater than 100 cost gateways and has its personal, known as Shopify Funds.
Notably, Wix Funds is barely accessible in 14 nations worldwide, whereas Shopify Funds is accessible in 17.
On the Fundamental Shopify plan, transaction charges are the identical as Wix — 2.9%, plus $0.30 per transaction. Nonetheless, this charge decreases whenever you improve to the Shopify and Shopify Superior plans as your corporation grows, changing into 2.6% and a couple of.4%, respectively.
Though you can combine one of many third-party gateways, Wix Funds and Shopify Funds are the simplest methods to begin accepting funds via these platforms.
So, it appears that evidently Shopify has the sting right here — the cash saved from a lower in transaction charges as your corporation grows will add up.
Wix vs. Shopify for Ecommerce
If you wish to begin a enterprise, take your corporation on-line, or earn cash via your web site sooner or later, this part is especially essential for you.
So, what is the deal?
Effectively, ecommerce options are solely accessible on Wix’s Enterprise and Ecommerce plans, whereas each Shopify plan comes with ecommerce performance out-of-the-box.
Wix offers just about all the things you must promote on-line. Nonetheless, usually, it is honest to say that Shopify offers extra superior ecommerce performance, because the platform is fully devoted to ecommerce.
For instance, promoting to shoppers in different nations has develop into more and more simpler in recent times. Consequently, cross-border ecommerce is an thrilling alternative for on-line companies.
To assist, Wix permits customers to show costs within the shopper’s native forex. Nonetheless, web site guests aren’t in a position to checkout of their native forex — which is a crucial a part of promoting on-line. However, Shopify’s multi-currency options enable buyers to view costs and checkout of their native forex.
For causes like these, Shopify is the platform of selection for profitable manufacturers like Gymshark, Fitbit, KKW Magnificence, and Wholefoods.
All in all, Shopify offers ecommerce options that allow you to begin small and develop into an enterprise model.
Wix vs. Shopify: Themes and Design
Design is a crucial a part of constructing an internet site.
Wix offers greater than 800 templates, which is significantly greater than Shopify’s 9 free themes and 72 paid themes. That mentioned, there are additionally greater than 1,200 Shopify themes accessible on Theme Forest from third-parties.
Nonetheless, Wix’s 800 free templates provide extra selection out-of-the-box than Shopify.
It’s clever to notice that Shopify’s themes are all responsive — this implies they mechanically adapt to no matter display screen they’re seen on. In distinction, Wix’s themes use ‘absolute positioning,’ which suggests the weather are organized by pixel. Consequently, you will have to configure 3 variations of your design for desktops, mobiles, and tablets — this implies much more time is required to create new pages or make modifications
Moreover, Shopify permits you to change your theme in only a few clicks. If you wish to redesign your Wix web site, you will have to rebuild your whole web site.
So, Shopify is the clear winner by way of design flexibility.
Shopify’s themes are understandably extra geared to ecommerce, too. So, when you’re searching for an optimized ecommerce web site, Shopify often is the better option.
Wix vs. Shopify: Apps
Each Wix and Shopify have app shops that includes further instruments and options that you may add to your retailer.
Wix’s AppMarket offers over 250 apps and integrations.
Shopify’s App Retailer has greater than 6,000 apps and integrations that you need to use to enhance your web site and POS.
Wix vs. Shopify: POS
Now, let’s discover Wix vs. Shopify’s level of sale (POS) options.
These programs assist you to promote in-person via built-in {hardware} that syncs your on-line and offline stock, gross sales administration, and buyer information.
Shopify offers an all-in-one answer via Shopify POS and a spread of POS {hardware}.
Wix additionally has its personal system — Wix POS.
Nonetheless, Wix POS simply launched in June 2021 and is “presently accessible to pick U.S.-based retailers solely.” So, most Wix customers might want to arrange a POS integration with a service like Sq. or SumUp.
However, Shopify POS is a key function of the platform that is been round for some time. Because of this Shopify POS is accessible on each pricing plan — together with Shopify Lite for $9 per thirty days. Shopify additionally provides devoted POS reporting and help.
Consequently, Shopify POS is extra streamlined and built-in into Shopify than Wix’s choices are.
Wix vs. Shopify: Buyer Assist and Steerage
Wix and Shopify have studying curves that new customers might want to overcome to get probably the most from the platforms. So, it is important to think about the assets and buyer help that every service has available to assist.
Wix has a assist heart, weblog posts, and a discussion board. It additionally offers buyer help through electronic mail and telephone.
Shopify additionally offers a complete assist heart and numerous weblog assets. And in contrast to Wix, Shopify provides 3 strategies of buyer help: electronic mail, telephone, and stay chat.
Each platforms present 24/7 help. Nonetheless, it is value mentioning that Wix solely offers buyer help in 9 languages, whereas Shopify provides 21 languages.
As well as, Shopify offers a wealth of free on-line programs from consultants and influencers, resembling Daymond John and Tim Ferris. The Shopify Masters podcast can also be jam-packed with actionable methods and advertising and marketing recommendation. There’s additionally a extremely energetic Shopify discussion board which is a good place to attach with others and study.
The group and help that surrounds Shopify make it the clear winner right here.
Wix vs. Shopify: Dropshipping
Dropshipping is a technique of sourcing merchandise and fulfilling orders with out buying stock upfront or managing logistics. Consequently, it is a incredible option to begin a enterprise or lengthen product traces quick.
The picture beneath illustrates how dropshipping works:
You’ll be able to dropship all types of merchandise on-line or use print-on-demand companies like Printify and Printful to promote merchandise that includes your model or designs.
Each platforms allow customers to dropship — however which is best, Wix or Shopify?
Wix offers dropshipping capabilities through third-party apps like Modalyst, Spocket, and Printify. Nonetheless, you will have to improve to the Enterprise Limitless plan to dropship — and, confusingly, this plan limits the quantity of dropshipping merchandise you may promote to 250. This isn’t perfect for budding entrepreneurs seeking to scale whereas retaining overheads to a minimal.
Shopify has a bunch of dropshipping apps accessible on all its plans with no product limits, together with Modalyst, Spocket, Printify, and Printful.
Shopify additionally offers its personal devoted dropshipping app: Oberlo (that is us!). Oberlo lets you add hundreds of dropshipping merchandise to your retailer rapidly and begin promoting them on-line.
In the end, Shopify offers extra dropshipping choices and no product limits. Not solely that, however Oberlo additionally provides a extremely streamlined strategy to dropshipping.
Closing Ideas: Is Wix or Shopify Higher?
Shopify and Wix are each incredible platforms for constructing an internet site and rising a enterprise.
So, what’s our verdict? If you wish to promote something on-line, begin a enterprise, or develop a enterprise, you may’t beat Shopify’s give attention to all issues commerce. Listed below are some key takeaways to remember:
- Shopify offers limitless storage and bandwidth on each plan — Wix has limits.
- Shopify Funds’ transaction charges are decreased as your corporation grows and you progress to greater plans.
- Consumers can try in a number of currencies with Shopify — this function is not accessible on Wix.
- Shopify permits you to change templates simply with out redesigning — Wix requires you to revamp your web site if you wish to change templates.
- Shopify’s web site templates are responsive — Wix’s aren’t.
- Shopify’s POS answer is accessible to each person and is a extra streamlined strategy than utilizing Wix’s third-party integrations.
- Wix would not present as many instructional assets as Shopify.
- Shopify offers entry to six,000 apps and integrations, providing way over Wix — together with extra dropshipping choices.
- Shopify offers stay chat help — Wix would not.
Which platform do you want most? Tell us your ideas within the feedback beneath!