Xiaomi has confirmed that it’s dropping the ‘Mi’ branding ten years after the corporate launched its first Mi smartphone.
Xiaomi unveiled the Xiaomi Combine 4 on August 10, making the Mi Combine 3 successor the primary in its line to ditch the Mi title and marking a significant shift in course for the profitable tech model.
Nevertheless, Xiaomi didn’t formally announce any adjustments to its naming conventions – till now, that’s.
Xiaomi launched its first Mi smartphone, the Xiaomi Mi 1, in 2011. Tens of telephones have launched below the Mi title within the years since, making it one of many firm’s largest sub-brands, alongside the likes of Redmi and Poco.
The road-up doesn’t simply embrace smartphones both, with TVs, laptops, smartwatches, fridges, air fryers, scooters and extra all having launched below the Mi title within the final decade.
Now, the Chinese language tech large has confirmed in an announcement to XDA Builders that the Combine 4’s title change wasn’t merely a one off.
Going ahead, Xiaomi will not launch merchandise below the Mi branding. As an alternative, the corporate will categorise all of its tech into both the flagship Xiaomi title or the extra inexpensive Redmi branding.
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“Beginning in 2021 Q3, Xiaomi’s product sequence “Mi” shall be renamed to “Xiaomi”. This variation will unify our international model presence and shut the notion hole between the model and its merchandise. This variation could take a while to take impact in all areas”, stated Xiaomi talking to XDA Builders on August 24.
“With the introduction of the brand new model id, two distinct product sequence will sit beneath the father or mother model. Xiaomi merchandise signify the head of expertise and provide a premium expertise. Redmi merchandise deliver massive innovation at a extra accessible value level and are aimed toward youthful viewers”.
The Xiaomi and Redmi names may even be used throughout the Xiaomi ecosystem and its IoT merchandise over time, as properly.